Medior/Senior UX/UI Visual Designer

📍 Job Overview

Job Title: Medior/Senior UX/UI Visual Designer

Company: Sana Commerce

Location: Medellín, Antioquia, Colombia

Job Type: Full-time

Category: Design Operations / GTM Operations (Design Support)

Date Posted: May 1, 2026

Experience Level: Medior/Senior

Remote Status: Hybrid

🚀 Role Summary

• Responsible for translating brand strategy into cohesive visual systems and creative direction across various touchpoints, including digital, motion, content, and print.

• Develops high-fidelity UI designs for Sana's website and digital experiences, focusing on polished, conversion-driven interfaces through strong layout, typography, and color principles.

• Builds and maintains a comprehensive Figma-based design system, ensuring consistency in components, tokens, patterns, and documentation across all teams.

• Creates impactful digital marketing assets and analogue/physical materials, managing vendor-ready print outputs and ensuring brand consistency.

📝 Enhancement Note: While this role is primarily a Visual Designer position, it has significant implications for "Design Operations" and "Go-to-Market (GTM) Operations" by maintaining brand consistency, optimizing design asset creation, and ensuring a unified visual experience across all customer touchpoints. The emphasis on a design system and collaboration with marketing and development teams highlights its operational importance.

📈 Primary Responsibilities

• Execute and evolve the visual brand identity across digital platforms, motion graphics, content, and print collateral, translating overarching brand strategy into tangible visual systems and creative direction.

• Deliver meticulously crafted, high-fidelity UI designs for Sana's public-facing website and internal digital experiences, leveraging advanced principles of layout, typography, color theory, and digital motion to optimize for user engagement and conversion.

• Construct, manage, and continuously enhance a robust Figma-based design system, encompassing reusable components, design tokens/variables, scalable patterns, standardized templates, and comprehensive documentation to foster design consistency and efficiency across product, marketing, and development teams.

• Design a wide array of digital marketing assets, including but not limited to, conversion-optimized landing pages, targeted advertisements, engaging social media visuals, informative infographics, detailed reports, and comprehensive campaign materials, ensuring clarity, strong visual hierarchy, and unwavering brand consistency.

• Produce physical and analogue materials such as event collateral, environmental signage, branded merchandise, and executive presentation materials, meticulously managing vendor-ready print outputs to meet production standards and brand guidelines.

• Foster strong cross-functional collaboration with brand, marketing, product development, and leadership teams, effectively presenting design rationale, gathering feedback, and ensuring the high-quality implementation of design solutions across all channels.

📝 Enhancement Note: The responsibilities indicate a need for deep collaboration with GTM teams (marketing, sales enablement) and product teams. The emphasis on a design system and conversion-driven interfaces suggests a strong link to revenue generation and customer acquisition efforts, positioning this role as crucial for operationalizing brand and design strategy.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communication, Interaction Design, or a related field, or equivalent practical experience.

Experience: 5 to 8+ years of progressive experience specifically in UI, visual, and brand design, with a proven track record of high-end digital craft and comprehensive brand-level execution.

Required Skills:

• Expert-level proficiency in Figma, including advanced capabilities in component architecture, variants, auto-layout, variables/design tokens, interactive prototyping, and comprehensive library documentation.

• Strong foundational understanding of visual design principles, demonstrating mastery in layout, composition, typography, color theory, visual hierarchy, and the application of digital motion cues.

• Demonstrated experience in designing analogue and print materials, coupled with a solid understanding of production standards, prepress requirements, and effective vendor collaboration.

• A craft-driven mindset characterized by exceptional attention to detail, with the proven ability to build scalable design systems and manage multiple complex projects autonomously.

• Clear, confident, and persuasive communication skills, with the ability to articulate design decisions effectively, collaborate productively across diverse teams, and provide clear guidance to engineers and external partners.

Preferred Skills:

• Bonus skills in motion graphics software such as Adobe After Effects.

• Basic understanding of photography principles and techniques.

• Familiarity with 3D design tools like Blender or Spline for asset creation or visualization.

• Experience with conversion rate optimization (CRO) principles and A/B testing methodologies within design contexts.

• Understanding of B2B e-commerce platforms and their unique design challenges.

📝 Enhancement Note: The requirement for 5-8+ years of experience and expert Figma capabilities suggests a Medior to Senior level professional. The inclusion of print production and marketing asset design highlights the broad operational scope beyond just digital interfaces, pointing towards a role that supports multiple facets of the business's visual output. The emphasis on a portfolio is critical for assessing practical application of these skills.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory, showcasing a strong body of work in visual design, UI design, and brand execution with a focus on high-end digital craft.

• Demonstrate the ability to translate brand strategy into cohesive visual systems and creative direction across various mediums.

• Include case studies that highlight the process of building and maintaining a Figma design system, detailing component architecture, design tokens, and documentation.

• Showcase examples of high-fidelity UI designs for websites or digital applications, emphasizing polished interfaces and conversion-driven elements.

Process Documentation:

• Evidence of experience in documenting design systems, including component usage guidelines, design principles, and accessibility standards.

• Examples of workflow processes for collaborating with marketing, development, and leadership teams, illustrating clear communication and feedback loops.

• Demonstration of how design processes are optimized for efficiency, scalability, and brand consistency across multiple projects and teams.

📝 Enhancement Note: The explicit requirement for a portfolio and the detailed expectations for its content underscore the practical, execution-oriented nature of this role. For operations professionals, this translates to demonstrating a structured approach to design execution, system management, and cross-functional alignment, akin to process documentation in other operational fields.

💵 Compensation & Benefits

Salary Range: Based on the Medior/Senior experience level (5-8+ years), the hybrid work arrangement in Medellín, Colombia, and the specialized skillset required, an estimated annual salary range for this role would be between COP 80,000,000 and COP 130,000,000. This estimate considers regional market rates for experienced design professionals in technology companies, cost of living in Medellín, and the specific demands of managing a design system and cross-functional design initiatives.

Benefits:

• Comprehensive health insurance package, including medical, dental, and vision coverage.

• Paid time off (PTO) for vacation, sick leave, and public holidays.

• Opportunities for professional development, including access to online courses, workshops, and industry conferences.

• Hybrid work model with 3 days in the Medellín office, offering flexibility and in-person collaboration.

• Company-sponsored team-building events and social activities.

• Potential for performance-based bonuses or annual salary reviews.

Working Hours: Standard full-time working hours, estimated at 40 hours per week, with flexibility to accommodate project deadlines. The hybrid model requires 3 days per week in the Medellín office, with the remaining 2 days allowing for remote work.

📝 Enhancement Note: The salary range is an estimate based on common practices for similar roles in Colombia and the specified experience level. It is crucial for candidates to verify the exact compensation package with Sana Commerce during the interview process. The benefits listed are typical for a full-time role in a SaaS company.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software as a Service (SaaS), specifically focused on e-commerce solutions for manufacturers, distributors, and wholesalers. Sana Commerce operates in a competitive B2B tech landscape, emphasizing customer success and long-term relationships.

Company Size: Sana Commerce is a fast-growing SaaS company. While the exact number of employees is not specified here, its global presence and ambition suggest a company size that balances the agility of a startup with the structure of a more established organization, likely in the range of 500-1000+ employees globally. This size implies a need for standardized processes and clear operational frameworks.

Founded: 2007. Founded with a clear vision for e-commerce, Sana Commerce has evolved significantly, indicating a company culture that values innovation, adaptation, and sustained growth.

Team Structure:

• The Visual Designer will likely be part of a broader Design or Marketing department, working closely with Brand Managers, Marketing Specialists, UI/UX Designers, and potentially Product Managers.

• The reporting structure is expected to involve a Design Lead, Creative Director, or Marketing Director, who oversees visual strategy and brand consistency.

Methodology:

• Data-driven design decisions are implied, especially with the focus on conversion-driven interfaces and marketing assets. Analysis of user behavior and campaign performance would inform design iterations.

• Workflow planning and optimization are critical, particularly in the context of maintaining and scaling a Figma design system and ensuring efficient asset delivery for GTM campaigns.

• Automation and efficiency practices are essential for managing a high volume of creative requests and maintaining brand consistency across a growing product and marketing suite.

Company Website: https://www.sana-commerce.com/

📝 Enhancement Note: Sana Commerce's focus on B2B e-commerce and fostering customer relationships suggests a culture that values reliability, expertise, and strategic partnerships. The company's growth trajectory implies a dynamic environment where operational efficiency and adaptability are paramount.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Medior/Senior Visual Designer. It requires a substantial level of independent execution, strategic thinking in visual branding, and the ability to manage complex design systems. This level typically involves taking ownership of significant projects and contributing to design strategy.

Reporting Structure: The Visual Designer will likely report to a Design Lead or Creative Director, who manages the overall design function. They will collaborate closely with Marketing Managers and Product Managers, who represent key stakeholders for design output.

Operations Impact: The Visual Designer's work directly impacts Sana Commerce's brand perception, marketing campaign effectiveness, and the overall user experience of its digital properties. By ensuring visual consistency and creating compelling assets, this role contributes to lead generation, customer acquisition, and brand loyalty – all critical GTM metrics.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in design systems, motion graphics, or B2B e-commerce UX/UI design.

• Leadership: Potential to grow into a Senior Visual Designer role, lead design initiatives, mentor junior designers, or transition into a Design Lead/Managerial position within the design or marketing teams.

• Skill Expansion: Develop skills in areas like advanced prototyping, basic 3D rendering, or even strategic brand consulting by working closely with leadership and cross-functional teams.

• Cross-Functional Movement: Potential to move into adjacent roles within Marketing or Product, leveraging design expertise in strategic planning or user research.

📝 Enhancement Note: The Medior/Senior level indicates a role with significant responsibility and potential for impact. The growth opportunities suggest a company that invests in its employees' development, offering clear pathways for career progression within the design and broader operations functions.

🌐 Work Environment

Office Type: Hybrid work environment. The role requires 3 days per week in the Medellín office, indicating a blend of in-person collaboration and remote flexibility.

Office Location(s): Medellín, Antioquia, Colombia. This location suggests a vibrant tech hub within Colombia, offering opportunities for networking and engaging with a local design community.

Workspace Context:

• The office environment likely fosters collaboration, with designated spaces for team meetings, brainstorming sessions, and focused work. Proximity to marketing and development teams will facilitate seamless communication.

• Access to standard design tools and technology will be provided, including high-performance workstations and relevant software licenses. The company's investment in a robust Figma design system suggests a commitment to modern design tooling.

• Opportunities for direct interaction with colleagues across design, marketing, and product teams are abundant, promoting a dynamic and integrated workflow.

Work Schedule: The standard working hours are approximately 40 hours per week, with a hybrid arrangement. This structure allows for dedicated time in the office for collaborative tasks and remote days for focused individual work, aligning with the demands of design system management and creative execution.

📝 Enhancement Note: The hybrid model is a key consideration for work-life balance and operational efficiency. The office in Medellín suggests a commitment to local talent and establishing a strong presence in a growing tech market.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of CV and portfolio to assess foundational skills, experience, and alignment with the role's requirements. Candidates must submit a portfolio.

• Technical Interview: A deep dive into Figma proficiency, design system management, visual design principles, and print production knowledge. This may involve a live design exercise or a detailed portfolio walkthrough.

• Case Study Presentation: Candidates may be asked to present a specific case study from their portfolio, detailing their process, design rationale, challenges, and outcomes, focusing on how their work impacted business objectives.

• Cross-functional Interviews: Meetings with key stakeholders from Marketing, Product, and Development teams to assess collaboration style, communication skills, and cultural fit.

• Final Interview: A discussion with leadership to evaluate strategic thinking, leadership potential, and overall fit with Sana Commerce's values and mission.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent the skills required for this role (visual design, UI, brand systems, marketing assets, print).

• Showcase Process: For each project, clearly articulate the problem, your role, the process you followed, the tools used, key decisions made, and the final outcomes. Emphasize your contribution to building and maintaining design systems.

• Highlight Figma Mastery: Demonstrate advanced Figma skills, including component architecture, auto-layout, variants, and library documentation. Show how your design system improved consistency and efficiency.

• Quantify Impact: Where possible, include metrics or qualitative feedback demonstrating the impact of your designs on conversion rates, user engagement, or brand perception.

• Include Print Examples: If you have print design experience, showcase examples that highlight your understanding of production standards and vendor collaboration.

Challenge Preparation:

• Be prepared to discuss your approach to building and maintaining a design system, including how you handle component updates, documentation, and cross-team adoption.

• Anticipate questions about translating brand strategy into visual elements and ensuring consistency across diverse touchpoints.

• Practice articulating your design decisions clearly and concisely, focusing on the rationale behind your choices and how they align with business goals.

• Research Sana Commerce's current branding and digital presence to inform your understanding of their visual language and potential areas for evolution.

📝 Enhancement Note: The strong emphasis on a portfolio and the multi-stage interview process highlight the importance Sana Commerce places on practical design skills and cross-functional collaboration. Candidates should prepare to demonstrate not just aesthetic talent but also operational rigor in their design process.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for UI design, prototyping, and design system management. Expertise required in component architecture, auto-layout, variants, variables/tokens, and library documentation.

• Adobe Photoshop: For image editing, manipulation, and asset creation.

• Adobe Illustrator: For vector graphics, logos, icons, and detailed illustrations.

• Adobe InDesign: For print layout, brochure design, and creating print-ready collateral.

Analytics & Reporting:

CRM & Automation:

Bonus Skills/Tools:

• Adobe After Effects: For motion graphics and animated assets.

• 3D Tools (e.g., Blender, Spline): For creating 3D assets or visualizations.

• Prototyping Tools: Beyond Figma's native capabilities, familiarity with tools like InVision or Principle could be beneficial.

📝 Enhancement Note: The explicit mention of Figma as a core tool, alongside the Adobe Creative Suite, underscores the technical requirements. The "bonus skills" indicate areas where candidates can differentiate themselves and showcase a broader skillset relevant to modern digital design operations.

👥 Team Culture & Values

Operations Values:

• Champions of Our League: Delivering lasting success by balancing quick wins and long-term value. This translates to designing solutions that are effective now and scalable for the future, with a focus on tangible results.

• Supercharge Our Customers: Revolutionizing B2B commerce and helping customers lead and succeed. Design work should directly support customer success and business growth, ensuring clarity and ease of use in all customer-facing interfaces.

• Determined to Grow: Embracing challenges, seeking feedback, and continuous learning. This implies a proactive approach to skill development, a willingness to adapt to new design trends and technologies, and an openness to constructive criticism.

• Bold Together: Daring to be bold through collaboration and mutual support. This emphasizes teamwork, open communication, and a willingness to challenge the status quo constructively to achieve the best outcomes.

Collaboration Style:

• Cross-functional Integration: Expect a collaborative environment where design is deeply integrated with brand, marketing, and development teams. This requires strong communication, active listening, and the ability to work towards shared objectives.

• Process Review and Feedback: A culture that encourages regular feedback loops on design work, processes, and systems to drive continuous improvement.

• Knowledge Sharing: Emphasis on sharing design best practices, insights, and new techniques within the design team and across other departments to elevate the overall quality of work.

📝 Enhancement Note: The company values highlight a culture of high performance, customer focus, continuous improvement, and collaborative execution. For a Visual Designer, this means not only producing excellent creative work but also being a proactive, team-oriented contributor who aligns with these core principles.

⚡ Challenges & Growth Opportunities

Challenges:

• Maintaining Design System Scalability: As Sana Commerce grows, ensuring the design system remains robust, adaptable, and easy for multiple teams to use will be an ongoing challenge.

• Balancing Brand Consistency with Diverse Needs: Translating a unified brand strategy across a wide range of digital and print assets for different marketing campaigns and product features requires careful management.

• Cross-functional Alignment: Ensuring that design vision is clearly understood and accurately implemented by development teams and that marketing objectives are met through design requires strong communication and negotiation skills.

• Evolving Design Trends: Staying ahead of design trends and incorporating them effectively without compromising brand integrity or system stability.

Learning & Development Opportunities:

• Design System Specialization: Deepen expertise in advanced design system architecture, accessibility, and governance.

• Motion Graphics & 3D: Develop advanced skills in After Effects or 3D tools to create more dynamic and engaging visual content.

• B2B E-commerce UX: Gain specialized knowledge in the nuances of B2B user experience design, contributing to product strategy.

• Leadership Training: Opportunities to develop leadership skills, potentially leading design projects or mentoring junior designers.

• Industry Engagement: Attending design conferences and workshops to stay current with industry best practices and network with peers.

📝 Enhancement Note: The challenges listed are typical for a growing SaaS company with a strong emphasis on design. The growth opportunities highlight the potential for professional development and career advancement within Sana Commerce.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for building and maintaining a comprehensive Figma design system. How do you ensure adoption and consistency across multiple teams?" (Focus on process, documentation, and collaboration.)

• "Walk us through a project where you translated a complex brand strategy into a cohesive visual system for both digital and print. What were the key challenges and how did you overcome them?" (Focus on strategic thinking, execution, and problem-solving.)

Company & Culture Questions:

• "Based on your research, how do you see your visual design approach aligning with Sana Commerce's values of 'Champions of Our League' and 'Supercharge Our Customers'?" (Focus on cultural fit and understanding of company mission.)

• "Describe a time you had to collaborate with developers or marketing teams on a challenging project. How did you ensure alignment and a successful outcome?" (Focus on collaboration and communication skills.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the objective, your role, the problem you solved, your process, key decisions, and the results. Use visual aids effectively.

• Emphasize Design System Work: Dedicate specific slides or sections to showcase your Figma design system expertise, detailing components, tokens, and documentation.

• Highlight ROI: Quantify the impact of your designs whenever possible, linking them to business goals like conversion rates, engagement, or brand recognition.

• Demonstrate Cross-functional Collaboration: Explain how you worked with different teams, managed feedback, and ensured successful implementation of your designs.

• Be Prepared for Live Design Tasks: Some interviews may include a short, timed design exercise. Practice quick ideation and sketching.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only creative talent but also operational discipline, strategic thinking, and strong collaborative capabilities, aligning with Sana Commerce's values and the demands of the role.

📌 Application Steps

To apply for this Medior/Senior UX/UI Visual Designer position:

• Submit Your Application: Apply through the provided link on the SmartRecruiters platform.

• Portfolio is Crucial: Ensure your portfolio is readily accessible via a link or attachment. Applications without a portfolio will not be reviewed. Tailor your portfolio to highlight relevant visual design, UI, and design system projects.

• Resume Optimization: Update your resume to clearly articulate your 5-8+ years of experience, emphasizing your expertise in Figma, visual design principles, brand execution, and print production. Use keywords from the job description.

• Prepare Your Case Study: Select 1-2 key projects from your portfolio to present in detail, focusing on process, rationale, and impact, especially those demonstrating design system management or conversion-driven design.

• Research Sana Commerce: Familiarize yourself with Sana Commerce's products, target market, current branding, and company values to tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.