Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer

Company: Ride Aventon

Location: Brea, California, United States

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-06-04

Experience Level: 5+ Years Professional Experience

Remote Status: On-site

🚀 Role Summary

• This role is pivotal in shaping and evolving Ride Aventon's visual brand identity across all customer touchpoints, requiring advanced graphic design expertise.

• The Senior Graphic Designer will be instrumental in translating business objectives into compelling visual content for marketing campaigns, product launches, and e-commerce platforms.

• Key responsibilities include hands-on design execution for digital and print assets, ensuring brand consistency, and collaborating with cross-functional teams to enhance the overall customer experience.

• This position demands a strategic approach to visual storytelling and a deep understanding of branding principles within the consumer lifestyle and e-commerce sectors.

📝 Enhancement Note: This role is categorized under Creative & Media, specifically Art & Design and Marketing, given the responsibilities for brand development and campaign asset creation. The "Senior" title indicates a need for significant experience and potential for mentorship or leading design initiatives.

📈 Primary Responsibilities

• Develop and execute visually impactful creative assets for a diverse range of channels, including digital marketing (email, social media, web graphics), print materials (catalogs, advertisements), retail environments, and e-commerce platforms.

• Design and produce marketing collateral such as email campaigns, social media content, advertisements, web graphics, product launch assets, packaging designs, catalogs, and promotional materials.

• Collaborate closely with Marketing, Product, E-commerce, and Creative teams to conceptualize and deliver design solutions that effectively drive brand awareness, customer engagement, and achieve specific business objectives.

• Ensure strict adherence to and consistent application of Aventon's brand guidelines across all customer-facing creative outputs, maintaining brand integrity and quality.

• Actively contribute to the ongoing evolution and refinement of Aventon's visual identity through innovative design execution, strategic problem-solving, and staying abreast of design trends.

• Enhance the visual presentation of Aventon's website and digital properties by expertly applying typography, color palettes, imagery selection, and layout principles.

• Facilitate the creative process by working with photographers, videographers, copywriters, and external vendors to translate creative concepts into tangible assets.

• Prepare and manage final production-ready files for both digital and print mediums, overseeing deliverables through to their final execution and deployment.

• Maintain a proactive stance on industry trends, emerging design technologies, and best practices in graphic design, branding, and visual communication to keep Aventon's creative output fresh and competitive.

• Effectively manage a pipeline of multiple design projects concurrently, ensuring high standards of quality are met while adhering to strict deadlines in a dynamic, fast-paced work environment.

• Articulate and present creative concepts, design rationale, and project outcomes to internal stakeholders, skillfully incorporating feedback to refine designs throughout the creative lifecycle.

📝 Enhancement Note: The responsibilities highlight a need for a designer proficient in both strategic brand thinking and tactical execution across multiple platforms, common in fast-growing consumer brands like Aventon. The emphasis on collaboration and stakeholder management is crucial for a Senior role.

🎓 Skills & Qualifications

Education:

Experience:

Required Skills:

• Advanced proficiency in the Adobe Creative Suite, including expert-level skills in Photoshop, Illustrator, and InDesign.

• Demonstrated expertise in developing and maintaining brand identity systems and applying them consistently across various marketing materials.

• Exceptional visual storytelling abilities, translating complex ideas into clear, compelling, and engaging visual narratives.

• Strong understanding and application of fundamental design principles: typography, layout, composition, color theory, and visual hierarchy.

• Proven experience designing for both digital (web, social, email) and print production workflows.

• Ability to manage multiple projects, prioritize tasks effectively, and meet deadlines in a fast-paced environment.

Preferred Skills:

• Proficiency in Adobe After Effects for motion graphics and animation.

• Experience with collaborative design tools such as Figma or Sketch.

• Familiarity with motion graphics, video editing, or 3D design software.

• Exposure to or proficiency with AI-powered creative tools (e.g., Adobe Firefly, Midjourney).

• Previous design experience within the cycling, outdoor recreation, action sports, or consumer lifestyle industry.

📝 Enhancement Note: The inclusion of Adobe After Effects, Figma, Sketch, and AI creative tools as preferred skills indicates a forward-thinking design team that values adaptability and modern design workflows. Industry-specific experience is a strong plus, suggesting the company values candidates who understand their market.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a strong track record in brand development and multi-channel marketing campaigns, demonstrating consistent application of brand guidelines.

• Examples of successful digital design projects, including web graphics, social media content, and email marketing assets, highlighting user experience and engagement.

• Demonstrations of print design expertise, such as marketing collateral, packaging, or catalogs, with attention to production quality and visual impact.

Process Documentation:

• Evidence of a structured design process, from concept generation and client brief interpretation to final asset delivery and stakeholder feedback integration.

• Work samples that reflect a meticulous approach to file preparation for both digital and print production, ensuring accuracy and efficiency.

• Demonstrations of how you stay organized and manage multiple projects efficiently, perhaps through workflow examples or project management tool usage.

• Examples of how you have contributed to or evolved a brand's visual identity, showcasing strategic thinking beyond mere execution.

📝 Enhancement Note: For a Senior Graphic Designer role, the portfolio is paramount. It should not only showcase aesthetic talent but also strategic thinking, understanding of brand consistency, and proficiency in production-ready file management across digital and print mediums.

💵 Compensation & Benefits

Salary Range: $60,000 - $80,000 per year

Benefits:

• Comprehensive Medical, Vision, and Dental Insurance plans.

• Life and Supplemental Life Insurance coverage.

• 401(k) Retirement Plan to support long-term financial planning.

• Generous Paid Time Off, including Vacation, Sick Leave, and Personal Time Off.

• Opportunities for Professional Development and Career Growth.

• Exclusive Employee Discounts on Aventon Products and Accessories.

• A Collaborative and Innovative Work Environment.

Working Hours: 40 hours per week (standard full-time). Occasional evenings or weekends may be required to support project deadlines, events, product launches, or business needs.

📝 Enhancement Note: The provided salary range is typical for a Senior Graphic Designer in a mid-sized market like Brea, California, considering the experience level and industry. The benefits package is standard for a full-time role, with a notable perk being employee discounts on company products.

🎯 Team & Company Context

🏢 Company Culture

Industry: Electric Bicycles / Consumer Lifestyle / E-commerce / Retail

Company Size: The provided data does not specify company size, but Ride Aventon is a growing e-bike company, suggesting a dynamic and potentially fast-paced environment. Typically, companies of this nature can range from ~50-500 employees, influencing team structures and collaboration dynamics.

Founded: The founding date is not explicitly stated, but as a company focused on revolutionizing transportation with ebikes, it suggests a modern, forward-thinking organization likely founded within the last decade.

Team Structure:

• The Senior Graphic Designer reports to the Creative Director, indicating a structured creative department.

• Collaboration is expected with Marketing, Product, E-commerce, and other Creative team members, suggesting a matrixed or cross-functional team approach.

Methodology:

• Aventon emphasizes creating high-quality, stylish, and affordable ebikes, suggesting a focus on product excellence and customer value.

• The company's mission to make e-bikes more accessible points to a customer-centric approach and a desire for broad market appeal.

• The call for a "strategic" Senior Graphic Designer implies a data-informed or objective-driven approach to creative development, rather than purely aesthetic pursuits.

Company Website: aventon.com

📝 Enhancement Note: Aventon appears to be a growth-oriented company in the booming e-bike market. The culture likely values innovation, customer focus, and a blend of creativity with business objectives. The "Keys to Success" section further elaborates on desired cultural attributes like being creative, detail-oriented, collaborative, adaptable, solutions-oriented, and engaged.

📈 Career & Growth Analysis

Operations Career Level: Senior Graphic Designer

Reporting Structure:

• Directly reports to the Creative Director, indicating a clear line of management and guidance.

Operations Impact:

• The Senior Graphic Designer's work directly influences brand perception, customer acquisition, and sales conversion through compelling visual marketing materials and e-commerce experiences.

Growth Opportunities:

• Specialization: Potential to deepen expertise in specific areas like motion graphics, UI/UX design for web, or packaging design for new product lines.

• Leadership: Opportunity to take on more significant project leadership, potentially leading small design teams or initiatives as the company grows.

• Skill Development: Continuous learning with exposure to new design tools (AI-powered tools, advanced animation software) and industry trends, supported by professional development opportunities.

• Industry Advancement: Gain valuable experience in the rapidly growing e-mobility and consumer lifestyle sectors, enhancing career prospects.

📝 Enhancement Note: The "Senior" title implies a pathway for growth, either into a Lead Designer, Art Director role, or specialization. The company's stated commitment to "Professional Development and Growth Opportunities" suggests a supportive environment for career advancement.

🌐 Work Environment

Office Type: Primarily an office environment, as indicated by "On-site" remote status and physical requirements. This suggests a traditional workspace setup.

Office Location(s): Brea, California. This location is in Orange County, a region known for its vibrant business community.

Workspace Context:

• The environment is described as "Collaborative and Innovative," suggesting an open or semi-open office layout that encourages teamwork and idea-sharing.

• Access to standard office equipment and potentially advanced design technology (computers, software) is expected.

• Opportunities for interaction with various teams (Marketing, Product, Creative) will be frequent, fostering a dynamic work atmosphere.

Work Schedule:

• Standard 40-hour work week, but with the expectation of occasional evening or weekend work to meet project deadlines, support events, or respond to business needs. This reflects the demands of a fast-paced consumer brand.

📝 Enhancement Note: The work environment is likely a blend of focused individual design work and collaborative team sessions. The physical requirements suggest the designer may need to be flexible and occasionally engage with different aspects of the business beyond a typical office setting.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications, experience, and creative style.

• Creative Assessment: Potential for a design challenge or portfolio presentation to evaluate problem-solving skills, design execution, and understanding of brand principles. This may involve presenting specific case studies.

• Stakeholder Interviews: Meetings with the Creative Director, Marketing leads, and potentially other team members to assess cultural fit, collaboration style, and strategic thinking.

• Final Interview: Discussion with senior leadership or HR to finalize terms and confirm alignment with company values.

Portfolio Review Tips:

• Curate Strategically: Select projects that best demonstrate your expertise in branding, multi-channel marketing (digital and print), and visual storytelling relevant to Aventon's industry.

• Showcase Process: For key projects, briefly explain your design process, the problem you were solving, your role, and the outcome. Highlight how you applied brand guidelines.

• Quantify Impact: If possible, include metrics or results that demonstrate the effectiveness of your designs (e.g., increased engagement, conversion rates, brand recognition improvements).

• Highlight Relevant Tools: Ensure your portfolio reflects proficiency in Adobe Creative Suite and any preferred tools like Figma or After Effects.

• Tailor to Aventon: Emphasize projects that align with Aventon's brand aesthetic and target audience (e.g., consumer lifestyle, active, modern).

Challenge Preparation:

• Be prepared for a design challenge that might involve creating assets for a hypothetical campaign or adapting existing creative.

• Understand Aventon's brand voice, visual identity, and target market to inform your approach.

• Practice presenting your work concisely and confidently, articulating your design choices and how they meet project objectives.

📝 Enhancement Note: The emphasis on a strong portfolio and the potential for a design challenge are standard for creative roles. Candidates should be ready to demonstrate not just design skill but also strategic thinking and an understanding of how design contributes to business goals.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Advanced proficiency required in Photoshop, Illustrator, and InDesign.

• Adobe After Effects: Preferred for motion graphics and animation.

• Figma / Sketch: Preferred for collaborative design, UI/UX elements, and prototyping.

Analytics & Reporting:

CRM & Automation:

Emerging Technologies:

• Familiarity with AI-powered creative tools such as Adobe Firefly, Midjourney, or similar platforms is a plus, indicating a forward-looking approach to design workflows.

📝 Enhancement Note: The core technical requirement is mastery of the Adobe Creative Suite. Proficiency in collaborative tools like Figma and animation software like After Effects are key differentiators, alongside an openness to explore AI in design.

👥 Team Culture & Values

Operations Values:

• Creativity: Valued as a core driver for fresh ideas and innovative visual solutions.

• Detail-Oriented: Emphasis on maintaining a high standard of quality and accuracy in all creative deliverables.

• Collaborative: Strong emphasis on effective teamwork across departments and embracing feedback.

• Adaptable: Ability to thrive in a fast-paced environment with shifting priorities and deadlines.

• Solutions-Oriented: Focus on identifying challenges and developing thoughtful, effective design solutions that align with business goals.

• Engaged: Passion for design, storytelling, and building meaningful brand experiences that resonate with customers.

Collaboration Style:

• Cross-functional integration with Marketing, Product, and E-commerce teams is expected, requiring strong communication and teamwork.

• A culture that values feedback and iterative design processes is implied, essential for refining creative concepts.

• Collaboration likely extends to external partners, demanding clear communication and project management skills.

📝 Enhancement Note: The "Keys to Success" section clearly outlines the desired cultural fit, emphasizing a proactive, collaborative, and high-quality approach to design work. These values are critical for a designer working in a dynamic consumer brand environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Maintaining Brand Consistency: Ensuring a unified visual identity across a wide array of touchpoints and marketing initiatives in a growing company.

• Pace of Work: Managing multiple high-priority projects simultaneously in a fast-paced environment with evolving business needs.

• Evolving Design Landscape: Staying current with new design tools, AI advancements, and emerging visual communication trends while applying them effectively.

• Balancing Creativity and Business Objectives: Translating strategic goals into compelling creative solutions that also meet aesthetic standards.

Learning & Development Opportunities:

• Skill Enhancement: Opportunity to deepen expertise in motion graphics, advanced digital design, or AI-assisted design workflows.

• Industry Exposure: Gaining experience in the rapidly expanding e-mobility and consumer lifestyle sectors.

• Professional Development: Access to formal training, workshops, or conferences focused on design, branding, and marketing technologies.

• Career Progression: Potential to advance into leadership roles within the creative department or specialize in key design areas.

📝 Enhancement Note: The challenges are typical for a Senior Designer in a growth-stage company. The opportunities focus on skill expansion, industry relevance, and career advancement, supported by the company's commitment to professional development.

💡 Interview Preparation

Strategy Questions:

• Be prepared to discuss how you approach translating a client brief or business objective into a visual concept. For example, "Describe a time you had to design a campaign for a new product launch with limited brand guidelines. What was your process?"

• Expect questions about how you manage competing priorities and deadlines. "How do you prioritize your workload when faced with multiple urgent design requests?"

Company & Culture Questions:

• Research Aventon's current marketing campaigns, website, and social media presence. Be prepared to offer constructive thoughts on their visual identity.

• Consider how your personal design values align with Aventon's stated values (Creative, Detail-Oriented, Collaborative, Adaptable, Solutions-Oriented, Engaged). "Which of our 'Keys to Success' resonates most with your work style, and why?"

Portfolio Presentation Strategy:

• Narrative is Key: For each selected project, tell a story: What was the challenge? What was your role? What was your creative solution? What was the outcome?

• Highlight Process: Show sketches, wireframes, or mood boards if relevant, to demonstrate your thought process.

• Focus on Impact: If possible, present metrics or qualitative feedback that demonstrate the success of your designs.

• Technical Proficiency: Be ready to discuss your use of design software and any experience with collaborative tools or AI.

• Conciseness: Aim for a clear, impactful presentation that respects the interviewer's time.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only design skill but also strategic thinking, problem-solving abilities, and a cultural fit with Aventon's values. A well-prepared portfolio presentation is crucial for success.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided link on jobs.lever.co.

• Portfolio Customization: Ensure your portfolio prominently features work showcasing brand development, multi-channel marketing (digital and print), and visual storytelling relevant to the consumer lifestyle or e-bike industry. Tailor your case studies to highlight how your design solutions met business objectives.

• Resume Optimization: Update your resume to clearly articulate your 5+ years of professional experience, highlighting key achievements in graphic design, branding, and campaign execution. Use keywords from the job description, such as "Adobe Creative Suite," "brand identity," "digital design," and "print production."

• Interview Preparation: Practice presenting your portfolio, focusing on articulating your design process, rationale, and the impact of your work. Prepare to discuss how you align with Aventon's core values and culture.

• Company Research: Thoroughly research Ride Aventon's mission, products, current marketing efforts, and brand aesthetic. Understand their position in the e-bike market and identify opportunities where your design skills can contribute most effectively.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.