Graphic Designer GT

📍 Job Overview

Job Title: Graphic Designer GT

Company: Simera

Location: Guatemala City, Guatemala

Job Type: Full-Time

Category: Creative & Design / Marketing Operations

Date Posted: 2026-06-03T20:27:19

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• This role is crucial for developing visually engaging graphics that support Simera's branding, marketing, and digital content strategies, directly impacting Go-To-Market (GTM) effectiveness.

• The Graphic Designer will be responsible for translating marketing objectives into compelling visual assets, ensuring brand consistency across all platforms.

• This position involves close collaboration with marketing, creative, and potentially sales teams to deliver high-quality visual materials that enhance campaign performance and brand recognition.

• The role requires a strong understanding of design principles applied to GTM collateral, such as social media graphics, presentations, advertisements, and marketing collateral, contributing to lead generation and brand awareness efforts.

📝 Enhancement Note: While the raw job description focuses on general graphic design, this enhancement positions the role within a Go-To-Market (GTM) and Marketing Operations context, highlighting its strategic importance in supporting sales and marketing initiatives. The "GT" in the title is interpreted as "Guatemala" based on the location data.

📈 Primary Responsibilities

• Design visually compelling graphics for a variety of digital and print materials, including social media posts, email campaigns, website banners, presentations, advertisements, and other marketing assets that support GTM strategies.

• Collaborate effectively with marketing, sales, and creative teams to conceptualize and develop design solutions that align with campaign objectives and brand guidelines.

• Ensure strict adherence to brand consistency across all visual content, maintaining Simera's brand identity and voice in every design.

• Create and edit layouts, illustrations, and various visual assets that effectively communicate messages and enhance user engagement.

• Prepare and optimize design files for different platforms, formats, and production requirements, ensuring seamless integration into marketing and sales workflows.

• Proactively manage multiple design projects simultaneously, prioritizing tasks and consistently meeting established deadlines to support ongoing GTM initiatives.

• Revise and iterate on designs based on constructive feedback from stakeholders, demonstrating an agile approach to visual content creation.

• Stay abreast of the latest design trends, tools, software, and best practices to continuously improve the quality and impact of visual assets.

📝 Enhancement Note: The responsibilities have been expanded to explicitly link graphic design outputs to GTM objectives and marketing operations workflows, emphasizing collaboration with sales and marketing teams.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Visual Arts, Marketing, or a related field is typically expected for mid-level roles in this domain.

Experience: 2-5 years of professional experience in graphic design, visual design, or a closely related role, with a focus on creating marketing and GTM collateral.

Required Skills:

• Proven proficiency with industry-standard design software such as Adobe Photoshop, Adobe Illustrator, Canva, and Figma.

• Strong understanding of core design principles including typography, color theory, layout design, and composition.

• Deep knowledge of branding principles and the ability to maintain brand consistency across diverse media.

• Exceptional creative mindset with meticulous attention to detail, ensuring high-quality and error-free outputs.

• Demonstrated ability to manage multiple projects concurrently, effectively prioritizing tasks and meeting deadlines in a fast-paced environment.

• Excellent communication and interpersonal skills, facilitating effective collaboration with cross-functional teams.

Preferred Skills:

• Experience designing for digital marketing channels, including social media, web, and email marketing.

• Familiarity with presentation design tools beyond standard software (e.g., advanced PowerPoint, Google Slides).

• Basic understanding of UX/UI principles for web and app design.

• Experience with motion graphics or video editing software (e.g., Adobe After Effects, Premiere Pro) is a plus.

• Familiarity with A/B testing principles for visual assets to optimize campaign performance.

📝 Enhancement Note: The required skills have been elaborated to include specific software proficiencies and design principles relevant to marketing and GTM. Preferred skills are added to indicate areas that would make a candidate more competitive.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a range of design projects, with a strong emphasis on marketing collateral, GTM assets, and branding initiatives.

• Demonstrate successful application of design principles to achieve specific marketing or business objectives, such as increased engagement, brand recognition, or lead generation.

• Include examples of designs created for digital platforms (social media, web) and print materials.

Process Documentation:

• Examples of design workflow from concept to final delivery, illustrating project management and feedback integration.

• Case studies or project descriptions that detail your role in a campaign, the design challenges faced, and the solutions implemented.

• Visualizations of how your designs have contributed to measurable outcomes (e.g., campaign performance metrics, brand recall).

📝 Enhancement Note: This section emphasizes the need for a portfolio that demonstrates not just design skill, but also strategic thinking and impact within a marketing or GTM context.

💵 Compensation & Benefits

Salary Range: For a Graphic Designer with 2-5 years of experience in Guatemala City, Guatemala, the estimated annual salary range is approximately Q 100,000 - Q 180,000 (Guatemalan Quetzales). This range can vary based on the specific company's compensation structure, the candidate's exact experience, and the scope of responsibilities.

Benefits:

• Full-time employment status with potential for long-term career growth within Simera.

• Opportunity to contribute to a dynamic and growing company in the talent solutions space.

• Exposure to diverse design projects supporting various marketing and GTM initiatives.

• Professional development opportunities, including staying updated on design trends and tools.

• Standard benefits as per Guatemalan labor law, which typically include:

  • Paid time off and holidays.

  • Social security contributions.

  • Potential for bonuses or performance-based incentives. Working Hours: 40 hours per week, aligning with standard full-time employment. This role is on-site, requiring a consistent presence at the Guatemala City office.

📝 Enhancement Note: A salary range has been estimated based on the location (Guatemala City, Guatemala) and experience level (2-5 years) for a Graphic Designer role. Benefits are described based on typical offerings for full-time positions in Guatemala, with an emphasis on professional growth relevant to a design role.

🎯 Team & Company Context

🏢 Company Culture

Industry: Simera operates within the Human Resources Technology and Talent Solutions industry, focusing on creating a professional key (SPK) system to connect employers with candidates. This industry is characterized by innovation, technology adoption, and a strong emphasis on candidate experience and employer branding.

Company Size: Simera is likely a growing company, indicated by the presence of a dedicated careers page and the drive to attract talent. This size suggests a dynamic environment where individual contributions are visible and impactful, but also one that may be evolving its operational processes.

Founded: While the founding date isn't specified, Simera's focus on a unique "Simera Professional Key (SPK)" suggests a relatively modern approach to recruitment and talent management, likely founded within the last decade to leverage current tech trends.

Team Structure:

• The Graphic Designer will likely be part of a Marketing or Creative team, reporting to a Marketing Manager or Creative Director.

• Close collaboration is expected with GTM (Go-To-Market) teams, including marketing specialists, content creators, and potentially sales enablement personnel.

Methodology:

• Simera's approach to talent solutions emphasizes data-driven matching and a strong employer brand. The Graphic Designer's role is to visually translate this methodology into compelling assets.

• Design processes are expected to be collaborative, involving feedback loops with stakeholders to ensure visual assets meet strategic goals.

• Emphasis on creating intuitive and engaging user experiences through design, reflecting the company's focus on candidate and employer engagement.

Company Website: https://www.simera.com/

📝 Enhancement Note: The company context is inferred from Simera's stated mission and industry. This provides a backdrop for understanding the design team's function and the types of visual content that will be prioritized.

📈 Career & Growth Analysis

Operations Career Level: This Graphic Designer role is positioned at a mid-level (2-5 years of experience), indicating a need for independent contribution and a solid grasp of design fundamentals. It's a role that requires executing established brand guidelines while also bringing creative ideas to the table.

Reporting Structure: The designer will likely report to a Marketing Manager or Creative Lead. This structure provides guidance and feedback while allowing for autonomy in daily design tasks. Collaboration will extend to other members of the marketing and GTM teams.

Operations Impact: The Graphic Designer's work directly impacts Simera's Go-To-Market (GTM) strategy by creating visual assets that enhance brand perception, support marketing campaigns, and improve the overall user experience for both candidates and employers. High-quality visuals are critical for effective communication and engagement in the competitive talent solutions market.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas of graphic design, such as digital marketing graphics, branding, or presentation design.

• Cross-Functional Exposure: Gain experience working with different departments (marketing, sales, product) and understanding their visual needs, broadening design scope.

• Leadership Potential: With proven success and expanded responsibilities, there may be opportunities to mentor junior designers or lead design aspects of larger GTM campaigns.

• Industry Knowledge: Develop a strong understanding of the HR Tech and Talent Solutions industry, learning how design contributes to business growth and market positioning.

📝 Enhancement Note: This analysis focuses on the career trajectory for a designer within a tech-oriented company like Simera, emphasizing the impact of design on business operations and GTM.

🌐 Work Environment

Office Type: This is an on-site role, implying a traditional office environment within Guatemala City. The workspace is likely designed to foster collaboration and creativity.

Office Location(s): Guatemala City, Guatemala. Specific office details would need to be confirmed, but it will be a professional setting conducive to design work.

Workspace Context:

• Collaborative Environment: The office will likely feature spaces for team meetings, brainstorming sessions, and individual focused work, supporting cross-functional interaction.

• Tools and Technology: Access to necessary design software (Adobe Creative Suite, Canva, Figma) and hardware will be provided. The company's focus on technology suggests a modern tech stack.

• Team Interaction: Opportunities to engage with colleagues from various departments, fostering a holistic understanding of the business and its GTM strategies.

Work Schedule: A standard 40-hour work week is expected, with the flexibility to manage project timelines as needed. The on-site nature means consistent availability during business hours for team collaboration and meetings.

📝 Enhancement Note: The description of the work environment is tailored to an on-site role in a tech-focused company, emphasizing collaboration and the tools necessary for design work.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess your qualifications and design experience against the role requirements.

• Technical Assessment/Portfolio Review: A deeper dive into your portfolio, potentially with a specific design challenge or case study presentation focusing on marketing or GTM assets. This stage will evaluate your design skills, problem-solving abilities, and understanding of branding principles.

• Hiring Manager Interview: A discussion with the hiring manager to assess your fit with the team culture, communication style, and understanding of Simera's mission.

• Final Interview: Potentially with other key stakeholders to confirm your suitability for the role and discuss long-term contributions.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your ability to create impactful marketing and GTM collateral. Highlight work that demonstrates brand consistency and effective visual communication.

• Showcase Process: For key projects, briefly explain your design process, from understanding the brief to final execution, and how you incorporated feedback.

• Quantify Impact (If Possible): If you have data on how your designs contributed to campaign success (e.g., increased engagement rates, improved click-through rates), present this information.

• Tailor to Simera: Understand Simera's brand and target audience. If possible, include a speculative piece or explain how your skills would benefit their specific GTM efforts.

• Clarity and Organization: Ensure your portfolio is well-organized, easy to navigate, and visually appealing.

Challenge Preparation:

• Understand the Brief: If given a design challenge, carefully read and understand the objectives, target audience, and any constraints.

• Focus on Strategy: Think about the "why" behind your design choices. How does your design support the business goal?

• Presentation Skills: Be prepared to articulate your design decisions clearly and concisely, explaining your rationale and process.

• Time Management: Practice completing design tasks within a given timeframe.

📝 Enhancement Note: This section provides specific advice for a graphic designer applying to a role like this, focusing on portfolio content, interview format, and preparation for design challenges.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Adobe Photoshop for image editing and manipulation, and Adobe Illustrator for vector graphics and illustrations.

• Canva: Experience with Canva for rapid design creation, especially for social media and quick marketing assets.

• Figma: Proficiency in Figma for collaborative design, prototyping, and interface design, increasingly used in marketing and GTM contexts.

Analytics & Reporting:

CRM & Automation:

• No direct CRM or automation tools are typically required for a Graphic Designer, but understanding how designs integrate into marketing automation platforms (e.g., email marketing software) is advantageous.

📝 Enhancement Note: This section lists the core design tools expected for this role and touches upon related software that a designer might interact with or benefit from understanding in a GTM context.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to produce fresh, engaging visual content that stands out in a crowded market.

• Brand Stewardship: A deep commitment to upholding and enhancing Simera's brand identity and visual language.

• Collaboration & Communication: Valuing teamwork, open feedback, and clear communication to achieve shared goals.

• Efficiency & Agility: An ability to adapt to changing priorities, manage time effectively, and deliver high-quality work in a timely manner.

• Data-Informed Design: While creative, an understanding that design choices should ideally be informed by user feedback and performance metrics.

Collaboration Style:

• Cross-Functional Integration: Actively participating in discussions with marketing, sales, and product teams to understand their needs and contribute visual solutions.

• Feedback Loops: Openness to receiving and providing constructive criticism to refine designs and improve project outcomes.

• Knowledge Sharing: Willingness to share design insights, best practices, and new techniques with the team.

📝 Enhancement Note: This section infers cultural values and collaboration styles relevant to a design role within a tech company, focusing on how these values translate into daily work and team dynamics.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Guidelines: Consistently producing innovative designs while strictly adhering to Simera's established brand identity.

• Managing Multiple Stakeholder Demands: Effectively navigating feedback and priorities from various departments (marketing, sales, etc.) to deliver designs that satisfy diverse needs.

• Adapting to Evolving GTM Strategies: Keeping pace with rapid changes in marketing channels, campaign objectives, and digital trends to ensure designs remain relevant and effective.

• Measuring Design Impact: Quantifying the direct impact of visual assets on GTM performance metrics can be challenging, requiring close collaboration with analytics teams.

Learning & Development Opportunities:

• Advanced Design Software Training: Opportunities to master new features or specialized software within the Adobe Creative Suite or explore emerging design tools.

• GTM Strategy Immersion: Gaining a deeper understanding of marketing and sales strategies to create more effective and targeted visual assets.

• Portfolio Enhancement: Developing case studies that clearly demonstrate ROI and strategic thinking behind design choices.

• Industry Trends: Staying current with visual communication trends in the HR Tech and Talent Solutions space.

📝 Enhancement Note: This outlines potential challenges and growth areas specific to a graphic designer in a GTM-focused role within a tech company.

💡 Interview Preparation

Strategy Questions:

• "How do you approach designing visual assets for a Go-To-Market campaign, considering the target audience and campaign objectives?" (Focus on your process, research, and strategic thinking.)

• "Describe a time you had to balance creative freedom with strict brand guidelines. How did you approach it, and what was the outcome?" (Prepare a specific example from your portfolio.)

Company & Culture Questions:

• "What do you know about Simera and our mission? How do you see your design skills contributing to our success?" (Research Simera's website, mission, and recent activities.)

• "How do you prefer to receive feedback on your designs, and how do you incorporate it into your work?" (Demonstrate your collaborative and iterative approach.)

Portfolio Presentation Strategy:

• Select Your Best Work: Choose 3-5 projects that best represent your skills for this specific role, focusing on marketing and GTM examples.

• Tell a Story: For each project, explain the brief, your design process, the challenges, your solutions, and the results (if measurable).

• Highlight Brand Consistency: Showcase your ability to work within and maintain brand guidelines.

• Be Prepared for Questions: Anticipate questions about your design choices, software proficiency, and collaboration experience.

📝 Enhancement Note: These interview questions are tailored to assess a graphic designer's strategic thinking, brand adherence, technical skills, and cultural fit within a GTM-focused organization.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided Simera Freshteam link.

• Portfolio Customization: Ensure your portfolio prominently features examples of marketing collateral, social media graphics, presentations, and any other GTM-related visual assets. Tailor your best pieces to showcase adaptability and strategic thinking.

• Resume Optimization: Highlight your proficiency with design tools (Adobe Suite, Canva, Figma) and your experience in graphic design, visual design, and branding. Quantify achievements where possible, focusing on contributions to marketing campaigns or brand initiatives.

• Interview Preparation: Practice articulating your design process, explaining your project rationale, and demonstrating how your work aligns with business objectives. Be ready to discuss your experience in a collaborative environment.

• Company Research: Familiarize yourself with Simera's mission, industry, and brand. Understand their target audience and how visual design plays a role in their GTM strategy.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---