Media-& Graphic Designer (m/w/d)
π Job Overview
Job Title: Media & Graphic Designer (m/w/d)
Company: Hamburg Internet Shops Group GmbH
Location: Hamburg, Germany
Job Type: Full-time, Permanent Position
Category: Marketing Operations / Creative Operations
Date Posted: July 2, 2026
Experience Level: Entry-level to Mid-level (0-2 years)
Remote Status: Hybrid (Remote work option available)
π Role Summary
-
Drive visually compelling product presentations for multiple e-commerce brands within the Hamburg Internet Shops Group (HISG).
-
Leverage cutting-edge AI tools and established design software to create engaging product imagery, layouts, and diverse content formats.
-
Optimize product detail pages (PDPs) and A+ Content on platforms like Amazon to enhance brand visibility and drive purchasing decisions.
-
Collaborate within a dynamic, cross-functional team to ensure cohesive brand identities and superior online customer experiences.
-
Contribute to the strategic planning and execution of content development across various media types (image, video, text) to expand product presentation and reinforce brand narratives.
π Enhancement Note: This role bridges creative design with e-commerce operations, focusing on visual merchandising and content strategy execution. The emphasis on AI tools and platform-specific content (Amazon PDP, A+ Content) indicates a need for adaptability and a forward-thinking approach to digital asset creation.
π Primary Responsibilities
-
Develop and execute creative strategies for product presentation across HISG's online shops, including OWEN, NOARD, and Oskar.
-
Plan, create, and optimize visual content (images, videos, text) to enhance product appeal and strengthen brand identities.
-
Utilize AI tools extensively for content generation and refinement, alongside proficiency in Adobe Creative Suite and Canva.
-
Design and produce high-quality Amazon PDP images and A+ Content to maximize product discoverability and conversion rates.
-
Implement various techniques and tools for optimal product staging and visual storytelling, ensuring alignment with company brand guidelines and visual language.
-
Conduct ongoing analysis of content performance, iterating on creative assets to improve engagement and sales metrics.
-
Stay abreast of emerging design trends and AI technologies to continuously innovate content creation processes.
π Enhancement Note: The responsibilities highlight a blend of creative execution and strategic content optimization, directly impacting e-commerce performance. The mention of AI tools suggests a focus on efficient content scaling and innovative visual solutions.
π Skills & Qualifications
Education: While not explicitly stated, a background in Graphic Design, Media Design, Digital Marketing, or a related field is highly recommended. A degree or relevant certification in these areas would be advantageous.
Experience: 0-2 years of experience in graphic design, media design, or a similar role, with a strong portfolio demonstrating relevant skills. Experience in e-commerce or online marketing is a plus.
Required Skills:
-
Proficiency in utilizing AI tools for content creation and design.
-
Expert-level knowledge of Adobe Creative Suite (e.g., Photoshop, Illustrator, InDesign).
-
Strong command of Canva for quick and effective design tasks.
-
Experience with video editing software.
-
Deep understanding of product presentation principles within an e-commerce context.
-
Passion for content creation and the online marketing landscape.
-
Excellent communication and interpersonal skills for effective teamwork.
-
Flexibility, motivation, and a proactive, hands-on approach to tasks. Preferred Skills:
-
Experience creating Amazon PDP images and A+ Content.
-
Familiarity with e-commerce platforms and their content requirements.
-
Understanding of SEO principles as they relate to visual content.
-
Basic knowledge of HTML/CSS for web content integration.
π Enhancement Note: The emphasis on AI tools and specific platform content (Amazon PDP, A+ Content) suggests the company is looking for candidates who can quickly adapt to new technologies and deliver results in a performance-driven environment. The "0-2 years" experience level indicates a strong focus on potential and a willingness to train on specific internal processes.
π Process & Systems Portfolio Requirements
Portfolio Essentials:
-
Showcase a range of visual content creation projects, demonstrating proficiency in graphic design, layout, and digital asset production.
-
Include examples of product presentation and e-commerce visual merchandising, highlighting how design contributed to product appeal.
-
Feature projects that utilize AI tools for content generation, augmentation, or optimization.
-
Demonstrate experience with Amazon PDP images and A+ Content if applicable.
-
Highlight projects that show an understanding of brand identity and how to maintain visual consistency across different platforms. Process Documentation:
-
Evidence of a structured approach to content creation workflows, from concept to final delivery.
-
Examples of how you've optimized design processes for efficiency, possibly using AI or automation.
-
Case studies or project descriptions that detail problem-solving methodologies in design challenges.
π Enhancement Note: Given the role's focus on AI tools and e-commerce platforms, the portfolio should emphasize visual output that is directly applicable to online retail. Demonstrating an understanding of how design impacts conversion rates and brand perception will be critical.
π΅ Compensation & Benefits
Salary Range: Based on industry benchmarks for Media & Graphic Designers with 0-2 years of experience in Hamburg, Germany, a competitive salary range would typically fall between β¬30,000 and β¬42,000 annually. This estimate considers the cost of living in Hamburg, the specific skills required (including AI tools), and the company's size and industry.
Benefits:
-
Creative Freedom & Personal Responsibility: Significant scope for independent work and innovative design solutions.
-
Open Corporate Culture: An environment that values transparency, collaboration, and employee input.
-
Short Decision-Making Paths: Agile processes allowing for quick implementation of ideas and projects.
-
Flexible Working Hours: Options to manage work schedules to balance professional and personal life.
-
Remote Work Option: Flexibility to work from home, complementing the office-based role.
-
Team Collaboration: Opportunity to work with a dedicated and engaged team of around 30 professionals.
-
Product Focus: Direct involvement in showcasing and enhancing the appeal of proprietary e-commerce brands.
Working Hours: The standard working hours are approximately 40 hours per week, with flexibility offered to manage the schedule.
π Enhancement Note: The salary estimate is based on data from German job boards and salary comparison sites for similar roles in major German cities. The benefits listed are directly extracted from the provided job description and are tailored to appeal to creative professionals.
π― Team & Company Context
π’ Company Culture
Industry: E-Commerce, specialized in proprietary brands within Automotive, Nautics, and Home sectors. The company operates multiple successful online shops across various European countries.
Company Size: Approximately 30 employees, indicating a small to medium-sized enterprise (SME) environment. This size fosters close-knit teams, direct communication, and agile decision-making.
Founded: The company's founding date is not explicitly stated, but its operation of multiple brands and international reach suggests established growth and market presence. The "About Us" section mentions a "young, engaged team," implying a modern and dynamic work environment.
Team Structure:
-
The operations and creative teams are likely integrated within the ~30-person structure, allowing for close cross-functional collaboration.
-
Reporting lines are expected to be flat, with direct access to management and quick decision-making processes.
-
Collaboration is key, as the role requires interaction with various departments to ensure consistent brand messaging and product presentation. Methodology:
-
Data-Driven Content: While creative, the role is grounded in e-commerce performance, suggesting content decisions are informed by sales data and customer engagement metrics.
-
Agile Workflow: Short decision paths and a dynamic team environment imply an agile approach to project management and content deployment.
-
AI Integration: A core methodology involves leveraging AI tools for efficient and innovative content creation and optimization.
Company Website: https://hhis-group.jobs.personio.de/ (Main careers portal, specific brand sites: https://www.hello-owen.de/, https://noard.com/, https://www.hello-oskar.de/)
π Enhancement Note: The company's focus on proprietary brands and international e-commerce operations suggests a need for a designer who can understand and adapt to different market aesthetics while maintaining core brand values. The small team size is a significant cultural indicator, promising direct impact and less bureaucracy.
π Career & Growth Analysis
Operations Career Level: This role is positioned at an entry-level to junior level (0-2 years of experience). It offers a foundational opportunity within the creative and marketing operations domain of e-commerce. The responsibilities, while creative, are tied to operational goals like product presentation and sales enhancement.
Reporting Structure: The designer will likely report to a Marketing Manager, Head of E-Commerce, or a Creative Lead, given the company's flat hierarchy. Direct interaction with brand managers and other operational teams is expected.
Operations Impact: The role has a direct impact on the visual appeal and effectiveness of product listings, which directly influences customer acquisition, conversion rates, and overall brand perception in the competitive e-commerce landscape. Successful content creation can lead to increased sales and brand loyalty.
Growth Opportunities:
-
Specialization: Develop deep expertise in AI-powered content creation, e-commerce visual merchandising, and platform-specific optimization (e.g., Amazon A+ Content).
-
Skill Expansion: Progress from graphic design to broader content strategy, potentially including motion graphics, UI/UX elements for web shops, or even basic web development integration.
-
Leadership Potential: With proven performance and expanded responsibilities, opportunities may arise to lead smaller creative projects, mentor junior designers, or take on more strategic content planning roles within HISG.
-
Cross-Functional Movement: Gain exposure to various aspects of e-commerce operations, opening doors to roles in marketing management, product management, or brand management.
π Enhancement Note: The growth path is clearly defined by the company's stated values of growth and development within its dynamic team. The emphasis on AI and e-commerce platforms provides a modern skill set that is highly transferable and in demand.
π Work Environment
Office Type: The company offers a hybrid work model, suggesting a modern office environment that balances in-person collaboration with remote flexibility. The office is located in Hamburg.
Office Location(s): The primary office is located at RathausstraΓe 4, Hamburg, 20095, Germany. This central location in Hamburg provides good accessibility.
Workspace Context:
-
Collaborative Spaces: Expect an environment designed for teamwork, with opportunities for brainstorming and direct interaction with colleagues from various departments.
-
Technology Access: Access to necessary design software (Adobe Creative Suite, Canva), AI tools, and potentially other e-commerce operational tools.
-
Team Interaction: Regular opportunities to engage with marketing, sales, and product teams to ensure creative output aligns with business objectives. The small team size facilitates strong interpersonal relationships.
Work Schedule: Flexible working hours are provided, allowing employees to structure their days effectively. This flexibility is crucial for creative roles that may benefit from non-traditional working patterns, while still adhering to a standard ~40-hour work week.
π Enhancement Note: The hybrid model and flexible hours are key attractions for this role, catering to a modern workforce that values work-life balance. The central Hamburg location is a significant perk for those who prefer to work from an office environment.
π Application & Portfolio Review Process
Interview Process:
-
Initial Screening: Likely an HR or hiring manager call to assess basic qualifications, cultural fit, and interest in the role and company.
-
Portfolio Review & Technical Assessment: A deep dive into your portfolio, focusing on your design process, AI tool usage, and e-commerce-specific examples. This may involve a creative challenge or a case study presentation.
-
Team/Manager Interview: Further discussion about your experience, problem-solving abilities, and how you would integrate into the HISG team.
-
Final Interview: Potentially with a senior leader to confirm fit and discuss final terms.
Portfolio Review Tips:
-
Curate for Relevance: Select projects that directly showcase your skills in graphic design, AI tool application, product presentation, and e-commerce visuals. Prioritize work similar to what you'd create for HISG's brands.
-
Highlight Process: For each project, explain your design thinking, the problem you were solving, the tools you used (especially AI), and the outcome. Quantify results where possible (e.g., "improved engagement by X%").
-
Demonstrate AI Proficiency: Clearly articulate how you used AI tools and what value they added to the design process or final output.
-
Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate. Use a professional platform (e.g., Behance, personal website).
Challenge Preparation:
-
Understand the Brands: Research OWEN, NOARD, and Oskar. Familiarize yourself with their target audiences, product offerings, and existing visual identities.
-
Anticipate E-commerce Focus: Be prepared for tasks related to product imagery enhancement, layout design for online listings, or creating marketing collateral for digital campaigns.
-
AI Tool Scenarios: Think about how you would use AI for tasks like generating product background variations, optimizing image resolution, or creating initial mockups.
-
Brand Consistency: Practice articulating how you would maintain brand consistency across different product lines and marketing channels.
π Enhancement Note: The emphasis on AI tools and specific e-commerce platforms means candidates should be ready to demonstrate practical application rather than just theoretical knowledge. A strong understanding of how design translates to tangible business results is crucial.
π Tools & Technology Stack
Primary Tools:
-
AI Content Generation Tools: Essential for creating and optimizing visual assets. Specific tools are not listed, but candidates should be prepared to discuss their experience with various AI platforms (e.g., Midjourney, DALL-E, Stable Diffusion, Adobe Firefly).
-
Adobe Creative Suite: Proficiency in Photoshop, Illustrator, and InDesign is a core requirement for professional graphic design and image manipulation.
-
Canva: A key tool for efficient design creation, likely used for quicker assets or social media graphics.
-
Video Editing Software: Experience with tools like Adobe Premiere Pro, Final Cut Pro, or similar for creating and editing video content.
Analytics & Reporting:
-
While not a primary focus for this role, an understanding of how design impacts analytics would be beneficial. Familiarity with e-commerce analytics dashboards (e.g., Google Analytics, Amazon Seller Central reports) could be a plus. CRM & Automation:
-
Not directly relevant to the core responsibilities, but awareness of how creative assets are managed and deployed within e-commerce systems is helpful.
π Enhancement Note: The explicit mention of AI tools, Adobe Creative Suite, Canva, and video editing software indicates the core technical requirements. Candidates should be ready to discuss their proficiency and preferred workflows with these tools.
π₯ Team Culture & Values
Operations Values:
-
Creativity & Innovation: Encouragement to explore new design ideas, particularly leveraging AI, to enhance product appeal.
-
Efficiency & Agility: A focus on quick execution, short decision paths, and adapting to market demands, supported by AI tools.
-
Collaboration & Teamwork: A strong emphasis on working together within a smaller, dynamic team to achieve common goals.
-
Brand Integrity: Commitment to maintaining and strengthening the distinct identities of HISG's proprietary brands.
-
Customer Experience: A drive to create visually engaging experiences that lead to customer satisfaction and purchasing decisions.
Collaboration Style:
-
Cross-functional Integration: Close working relationships with marketing, e-commerce, and product teams to ensure design aligns with business objectives.
-
Open Communication: An open corporate culture that encourages feedback, idea sharing, and direct dialogue across all levels.
-
Proactive Contribution: A "Hands-On-MentalitΓ€t" suggests a proactive and engaged approach to problem-solving and contributing to team success.
π Enhancement Note: The company culture appears to be a blend of creative exploration and operational efficiency, driven by a passion for e-commerce success and supported by modern tools and agile processes.
β‘ Challenges & Growth Opportunities
Challenges:
-
Rapidly Evolving AI Landscape: Staying current with the fast-paced advancements in AI tools and integrating them effectively into design workflows.
-
Balancing Brand Consistency with Platform Requirements: Ensuring visual harmony across HISG's diverse brands while meeting the specific content demands of platforms like Amazon.
-
Content Scalability: Generating a high volume of compelling visual content to support multiple brands and product lines efficiently.
-
Quantifying Creative Impact: Demonstrating the direct correlation between design efforts and key e-commerce metrics like conversion rates and sales.
Learning & Development Opportunities:
-
AI Tool Mastery: Deepen expertise in cutting-edge AI generative art and design tools.
-
E-commerce Visual Merchandising: Develop advanced skills in optimizing product presentations for online sales channels.
-
Brand Strategy: Gain a more comprehensive understanding of brand building and management within the e-commerce space.
-
Cross-functional Exposure: Learn about other aspects of the e-commerce business, potentially leading to broader career development.
π Enhancement Note: The challenges presented are typical for creative roles in fast-moving digital environments, especially with the integration of AI. The growth opportunities are substantial, offering a path to specialized expertise and broader business acumen.
π‘ Interview Preparation
Strategy Questions:
-
"How would you approach creating visually appealing product images for a new home goods brand like 'Oskar' using AI tools?" (Focus on process, AI tool selection, and brand alignment).
-
"Describe a time you had to adapt your design to fit specific platform requirements, such as Amazon PDP guidelines. What was your approach?" (Focus on problem-solving and platform understanding).
-
"How do you stay updated with the latest trends in graphic design and AI technology?" (Focus on continuous learning and adaptability). Company & Culture Questions:
-
"What attracts you to working with proprietary e-commerce brands rather than a traditional agency?" (Focus on understanding HISG's business model and your motivation).
-
"Our culture emphasizes short decision paths and a hands-on mentality. Can you give an example of how you've demonstrated these qualities in a past role?" (Focus on cultural fit and proactivity).
-
"How do you see graphic design contributing to the overall success of an e-commerce business like ours?" (Focus on understanding the business impact of your role). Portfolio Presentation Strategy:
-
Storytelling: For each portfolio piece, narrate the project's objective, your creative process, the tools used (especially AI), and the tangible results achieved.
-
Highlight Key Skills: Explicitly point out examples that demonstrate your proficiency with AI tools, Adobe Suite, Canva, and your understanding of e-commerce visual strategy.
-
Quantify Impact: If possible, present metrics showing how your designs improved engagement, conversion rates, or brand perception.
-
Address HISG Brands: Show how your style and skills can adapt to and enhance the visual identity of OWEN, NOARD, and Oskar.
π Enhancement Note: Interviewers will likely assess not only your technical design skills but also your understanding of e-commerce operations, your adaptability with new technologies like AI, and your ability to integrate into a collaborative, fast-paced team.
π Application Steps
To apply for this Media & Graphic Designer position:
-
Submit your application through the provided Personio link.
-
Tailor your Resume: Highlight your experience with AI tools, Adobe Creative Suite, Canva, video editing, and any e-commerce or online marketing projects. Use keywords from the job description.
-
Curate Your Portfolio: Select your strongest, most relevant work, focusing on product presentation, e-commerce visuals, and AI-generated content. Ensure it's easily accessible and professionally presented.
-
Prepare for a Creative Challenge: Be ready to demonstrate your design skills, potentially using AI tools, in response to a prompt related to HISG's brands or e-commerce needs.
-
Research HISG Brands: Familiarize yourself with OWEN, NOARD, and Oskar to understand their target markets and visual aesthetics. This will be invaluable for your portfolio presentation and interview discussions.
β οΈ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.
Application Requirements
Requires expertise in AI tools, Adobe Creative Suite, and Canva, with a passion for online marketing. Candidates should possess a hands-on mentality, strong communication skills, and a holistic understanding of product presentation.