Marketing Web Designer

📍 Job Overview

Job Title: Marketing Web Designer

Company: GC AI

Location: California, United States (Remote Option Available)

Job Type: FULL_TIME

Category: Marketing Operations / Design

Date Posted: 2026-05-22

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: Fully Remote (with Hybrid option for those within 50 miles of CA/UT offices)

🚀 Role Summary

• Lead the visual identity and design across all marketing and sales channels, including the website, social media, and sales collateral, ensuring a cohesive and impactful brand presence.

• Own and evolve the company's design system, establishing visual guardrails and ensuring brand consistency across all digital assets and user touchpoints.

• Manage the company website, including the transition from Framer to a new CMS like Sanity, balancing user experience, conversion optimization, and brand expression to drive revenue and recognition.

• Create compelling visual assets for demand generation campaigns, thought leadership content, and events, directly supporting business growth objectives.

📝 Enhancement Note: This role is positioned as a crucial contributor to GC AI's GTM strategy through visual design leadership. The emphasis on website management, design systems, and direct support for marketing and sales channels indicates a strong need for someone who can translate business goals into effective visual communication and user experiences. The "Marketing Web Designer" title, combined with the responsibilities, suggests a role that bridges creative design with operational execution for marketing and sales enablement.

📈 Primary Responsibilities

• Spearhead the end-to-end design process for all marketing and sales initiatives, encompassing website, social media, email campaigns, event materials, and sales collateral.

• Develop, maintain, and scale the GC AI design system to ensure consistent brand application across all platforms and touchpoints, reinforcing brand identity and user trust.

• Oversee the GC AI website's design, functionality, and content updates, including managing the transition to a new Content Management System (CMS) such as Sanity, to enhance user experience and conversion rates.

• Conceptualize and produce high-impact visual assets for demand generation campaigns, thought leadership pieces, and corporate events, including digital advertisements, presentation decks, and infographics.

• Collaborate closely with cross-functional teams including Content, Demand Generation, Product Marketing, Sales, and Leadership to align design efforts with revenue generation goals and overall business strategy.

• Create and manage reusable design templates for presentations, one-pagers, case studies, and other collateral to enable scalable, high-quality content production across the organization.

• Manage relationships and projects with third-party creative agencies or freelancers when specialized expertise or additional bandwidth is required.

📝 Enhancement Note: The responsibilities highlight a hands-on role with significant ownership. The emphasis on "owning and evolving the design system" and "managing and updating the website" indicates a need for both strategic thinking and tactical execution. The direct mention of supporting "revenue goals" and "demand gen campaigns" firmly places this role within a GTM operations context, focusing on design's direct impact on business outcomes.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Web Design, Visual Arts, or a related field, or equivalent practical experience. Experience:

• 5–7 years of dedicated design experience, with a significant focus on the B2B software sector, demonstrating a strong understanding of SaaS product marketing and sales enablement needs.

• Proven experience in developing, managing, and scaling comprehensive design systems that ensure brand consistency and efficiency across diverse digital platforms. Required Skills:

• Web Design Expertise: Proficient in designing user-centric websites, with a strong portfolio showcasing successful web projects, including experience with modern CMS platforms.

• Design Systems Management: Demonstrated ability to create, document, and implement scalable design systems, ensuring brand consistency and efficient asset creation.

• Brand Strategy & Execution: Capacity to translate high-level brand strategy into compelling visual executions across various marketing and sales channels.

• B2B Software Design: Deep understanding of design principles and best practices within the B2B software landscape, including SaaS user experience and marketing funnel optimization.

• Cross-functional Collaboration: Excellent communication and interpersonal skills, with a proven ability to partner effectively with marketing, sales, product, and leadership teams.

• Project Management: Ability to manage multiple concurrent projects, prioritize tasks effectively, and meet tight deadlines in a fast-paced environment.

Preferred Skills:

• CMS Proficiency: Direct experience with Sanity or similar modern web content management systems (e.g., Webflow, Contentful).

• Motion Graphics & Video Editing: Experience in creating animated graphics, explainer videos, or other dynamic visual content.

• 3D Design: Familiarity with 3D design software and its application in marketing materials.

• Startup Experience: Previous work in an early-stage, high-growth startup environment, particularly Series A/B funded companies.

• AI/Legal Tech Familiarity: Exposure to or experience within the AI or Legal Technology sectors.

📝 Enhancement Note: The requirement for 5-7 years of experience in B2B software design, coupled with an emphasis on design systems and website management (specifically mentioning Sanity), indicates a need for a designer who can operate autonomously and contribute strategically to the company's GTM efforts. The bonus skills further suggest an ideal candidate who can bring a broad range of visual capabilities to the team.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing 5-7 years of professional design work, with a strong emphasis on B2B software, web design, and marketing collateral.

• Demonstration of experience in developing and managing scalable design systems, including examples of style guides, component libraries, and their application.

• Case studies detailing website design and management projects, highlighting user experience improvements, conversion rate optimization (CRO) strategies, and brand consistency.

• Examples of visual assets created for demand generation campaigns, sales enablement materials, and thought leadership content, showcasing an understanding of revenue-driving design.

• Evidence of ability to balance strategic brand thinking with detailed, high-quality execution. Process Documentation:

• Showcase examples of workflow design for iterative design processes, from concept to final asset delivery.

• Illustrate how design processes have been optimized for efficiency, collaboration, and timely delivery, especially in a startup setting.

• Include examples of how design quality and brand consistency are measured and maintained across various projects and platforms.

📝 Enhancement Note: For a role focused on marketing and web design with GTM impact, the portfolio is paramount. It should not only showcase aesthetic quality but also demonstrate a strategic understanding of how design directly contributes to business objectives like lead generation, conversion, and brand building. The mention of Sanity and design systems implies a need for structured, scalable design practices.

💵 Compensation & Benefits

Salary Range:

• $145,000 - $200,000 USD per year. Benefits:

• Comprehensive health, dental, and vision insurance.

• Stock options/equity in a fast-growing Series B company.

• Generous Paid Time Off (PTO) policy.

• Professional development opportunities, including potential for attending industry conferences and training.

• Remote work flexibility, with hybrid options for those near specific offices.

• Opportunity to be part of a category-defining company with significant growth potential. Working Hours:

• Full-time, approximately 40 hours per week. While the pace is described as relentless, there is an acknowledgment of the need for work-life balance, with generous PTO.

📝 Enhancement Note: The salary range provided is competitive for a mid-senior level designer in the B2B SaaS space, especially for a company that has recently secured significant funding. The inclusion of stock options is a strong indicator of the startup's growth potential and commitment to employee ownership. The hybrid work model for those within a certain radius offers flexibility.

🎯 Team & Company Context

🏢 Company Culture

Industry: Legal AI / Legal Tech. GC AI is positioned at the intersection of cutting-edge artificial intelligence and the traditionally conservative legal industry, striving to revolutionize how in-house legal teams operate.

Company Size: Growing rapidly, indicated by being a Series B funded company and having 10x'd revenue in 12 months. Likely in the range of 50-200 employees, with potential for rapid scaling.

Founded: The company's rapid growth and Series B funding suggest a relatively young but highly ambitious and well-backed organization, likely founded within the last 5-7 years.

Team Structure:

• The design role will likely be part of the Marketing team, collaborating closely with Demand Generation, Content, and Product Marketing.

• Reporting structure is not explicitly stated but likely to a Marketing Lead or Director.

• Cross-functional collaboration is heavily emphasized, with frequent interaction expected with Sales, Product, and company Leadership. Methodology:

• GC AI operates with a high-performance culture, emphasizing urgency, ownership, and good judgment.

• Their guiding principles (1% better every day, customer obsession, ship today, find a way, care deeply, own it completely) point to a culture of continuous improvement, customer focus, rapid execution, problem-solving, empathy, and accountability.

• Data-driven decision-making is implied, particularly for a B2B SaaS company focused on AI and revenue growth.

Company Website: https://gc.ai/

📝 Enhancement Note: The company culture is defined by rapid growth, high stakes, and a need for self-starters who can thrive in ambiguity. This is crucial for a designer who will be shaping the visual identity of a category-defining product. Understanding these core principles is key to aligning with the team's operational pace and focus.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-to-senior level individual contributor, a "Designer" with significant ownership. It's not an entry-level position and requires substantial prior experience. The opportunity to "own the look and feel" and "lead design across all marketing and sales channels" suggests a high level of autonomy and influence.

Reporting Structure: While not explicitly stated, this role likely reports to a Marketing Director or Head of Marketing. The emphasis on cross-functional collaboration means the designer will work closely with various departments, including Sales, Product Marketing, and Leadership, offering broad exposure.

Operations Impact: The design work directly impacts GC AI's Go-To-Market (GTM) strategy by:

• Shaping brand perception and credibility in the market.

• Enhancing website usability and conversion rates to drive lead generation and sales.

• Providing sales teams with effective collateral to close deals.

• Supporting demand generation campaigns to acquire new customers.

• Ensuring brand consistency across all customer touchpoints, reinforcing trust and professionalism. Growth Opportunities:

• Specialization: Opportunity to deepen expertise in B2B SaaS design, AI/Legal Tech, or specific design disciplines like motion graphics or 3D design if pursued.

• Leadership: Potential to grow into a Lead Designer or Design Manager role as the company scales, overseeing a team and setting design strategy.

• Strategic Influence: Direct involvement in shaping the visual identity of a category-defining company, offering significant professional development and portfolio-building opportunities.

• Skill Expansion: Exposure to various marketing and sales initiatives provides a broad understanding of GTM operations and how design contributes to business success.

📝 Enhancement Note: The growth potential here is tied to the company's rapid scaling. A successful designer could significantly influence the company's visual trajectory and potentially move into leadership roles as the marketing and design functions mature. The impact on revenue is direct and measurable through conversion rates and sales enablement.

🌐 Work Environment

Office Type: Primarily a remote-first company. However, for individuals residing within approximately 50 miles of their San Mateo, CA or Provo, UT offices, a hybrid schedule is offered (in-office Tuesdays, Wednesdays, and Thursdays). This suggests a blend of remote autonomy and in-person collaboration opportunities.

Office Location(s): San Mateo, California, USA and Provo, Utah, USA (for hybrid employees). The role is open to remote workers in Canada and the United States.

Workspace Context:

• Collaborative Environment: The hybrid model and emphasis on cross-functional work suggest a collaborative dynamic, even in a remote setting. Tools and communication practices will likely facilitate remote teamwork.

• Operations Tools & Technology: Expect access to modern design software, project management tools, and communication platforms necessary for remote collaboration and efficient workflow. The specific mention of Framer and the planned transition to Sanity highlights an investment in robust web design and content management tools.

• Team Interaction: Opportunities for interaction will be through virtual meetings, Slack/Teams channels, and potentially in-person gatherings for hybrid employees or company-wide events.

Work Schedule:

• Standard full-time hours (approx. 40 hours/week) are expected. The company emphasizes a "relentless pace" and a need for "urgency, ownership, and good judgment," implying a dynamic work environment where proactive time management and efficient execution are key. While not explicitly stated, a focus on output rather than strict hours is common in such high-growth environments.

📝 Enhancement Note: The hybrid option for local employees indicates a company that values both flexibility and in-person synergy. For remote employees, the emphasis will be on asynchronous communication and self-management, supported by robust digital collaboration tools.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess experience, skills, and alignment with GC AI's brand aesthetic and B2B SaaS focus.

• Portfolio Presentation/Design Challenge: You will likely be asked to present your portfolio, discussing key projects, your design process, and how you've driven business impact. A specific design challenge related to GC AI's brand or a marketing scenario may also be assigned.

• Cross-functional Interviews: Meetings with key stakeholders from Marketing, Sales, and potentially Product to assess collaboration skills, understanding of GTM objectives, and cultural fit.

• Hiring Manager/Leadership Interview: A final discussion to evaluate overall fit, strategic thinking, and alignment with company culture and principles.

Portfolio Review Tips:

• Curate Strategically: Select projects that best demonstrate your experience in B2B software, web design, design systems, and marketing collateral creation. Highlight projects with clear business objectives and measurable outcomes.

• Tell the Story: For each project, clearly articulate the problem, your role, your design process, the solutions you implemented, and the results achieved (e.g., increased conversion rates, improved brand consistency, successful campaign performance).

• Showcase Design Systems: Dedicate a section to your experience with design systems, illustrating their structure, components, and how they've been applied to maintain brand integrity and efficiency.

• Website Focus: Emphasize your experience with website design, management, and CMS platforms (especially Sanity if applicable). Detail your approach to balancing aesthetics, UX, and conversion optimization.

• Tailor to GC AI: Research GC AI's current branding and website. Think about how your skills and aesthetic align with their mission and target audience (in-house legal teams).

Challenge Preparation:

• If a design challenge is given, focus on understanding the brief thoroughly. Prioritize clarity, brand consistency, and alignment with potential business goals (e.g., lead generation for a specific campaign).

• Prepare to articulate your design decisions and rationale clearly and concisely. Be ready to explain how your design choices support the objectives.

• Practice presenting your work, ensuring you can convey your process and impact effectively within the allotted time.

📝 Enhancement Note: The interview process for a design role at a fast-paced startup like GC AI will heavily rely on the portfolio. Candidates should be prepared to "show, not just tell," demonstrating their ability to execute high-quality design work that directly supports business objectives. Understanding the company's mission and target audience is critical.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Proficiency in industry-standard design tools such as Figma, Sketch, Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Web Content Management Systems (CMS): Experience with Sanity is highly preferred. Familiarity with Framer (current platform) and other modern CMS platforms (e.g., Webflow, Contentful, WordPress) is beneficial.

• Prototyping Tools: Experience with tools like Figma, InVision, or Adobe XD for creating interactive prototypes.

Analytics & Reporting:

• Familiarity with web analytics tools (e.g., Google Analytics) to understand user behavior, track website performance, and inform design decisions for conversion optimization.

• Ability to interpret data to demonstrate the impact of design on key marketing metrics. Collaboration & Project Management:

• Tools like Slack for real-time communication.

• Project management software such as Asana, Jira, Trello, or Monday.com to manage design workflows and deadlines. Bonus Skills/Tools:

• Motion Graphics Software: Adobe After Effects.

• Video Editing Software: Adobe Premiere Pro, Final Cut Pro.

• 3D Design Software: Blender, Cinema 4D.

📝 Enhancement Note: The emphasis on Sanity and the transition from Framer highlights the company's investment in modern web design and content management infrastructure. Proficiency in these areas, along with core design tools and an understanding of web analytics, will be critical for success.

👥 Team Culture & Values

Operations Values:

• 1% Better Every Day: A commitment to continuous improvement in design processes, skills, and output. This means actively seeking feedback and iterating on designs.

• Customer Obsession: Designing with the end-user (in-house legal teams) in mind, ensuring the website and marketing materials are user-friendly, informative, and address their specific needs.

• Ship Today: A bias for action and rapid execution, delivering high-quality assets quickly to support business objectives. This implies comfort with agile workflows.

• Find a Way: A proactive, problem-solving attitude. When challenges arise in design or implementation, the expectation is to find creative solutions.

• Care Deeply: Demonstrating passion for the product, the company mission, and the quality of work produced. This extends to empathetic collaboration with colleagues.

• Own It Completely: Taking full responsibility for design projects from conception to completion, including ensuring brand consistency and impact.

Collaboration Style:

• Cross-functional Integration: The designer will be a key partner to Marketing, Sales, and Product teams, requiring strong communication and a collaborative approach to translate business needs into design solutions.

• Process Review & Feedback: An environment where design processes are open to discussion and improvement, with a culture of giving and receiving constructive feedback to enhance quality and efficiency.

• Knowledge Sharing: Encouraging the sharing of design best practices, new trends, and insights across teams to foster a learning environment.

📝 Enhancement Note: The company's core values are deeply ingrained in its operational philosophy. A designer who embodies these principles—especially "Ship Today," "Find a Way," and "Own It Completely"—will likely thrive in GC AI's fast-paced, high-impact environment. Understanding how these values translate into daily design work is crucial.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Pace & Ambiguity: The company operates at a "relentless pace" with potential ambiguity. The designer must be comfortable making decisions with incomplete information and adapting quickly to changing priorities.

• Scaling Design Systems: Ensuring the design system remains robust, scalable, and consistently applied as the company and its product offerings grow rapidly.

• Balancing Brand & Performance: Effectively balancing high-level brand strategy and aesthetic with the need for direct marketing and sales performance (e.g., conversion rates, lead generation).

• Cross-functional Alignment: Managing design expectations and requirements from multiple departments (Marketing, Sales, Product) while maintaining brand integrity.

Learning & Development Opportunities:

• Deep Dive into AI/Legal Tech: Gain specialized knowledge in a cutting-edge industry, enhancing your understanding of its unique design challenges and opportunities.

• Strategic Design Leadership: Develop skills in setting visual direction and strategy for a rapidly growing, category-defining company.

• Full-Funnel Design Impact: Experience how design influences every stage of the customer journey, from initial brand awareness to sales enablement and conversion.

• Technology Stack Advancement: Become proficient in modern web technologies like Sanity and potentially explore motion graphics, video editing, or 3D design in a professional context.

• Startup Growth Experience: Gain invaluable experience working within a high-growth startup environment, understanding the dynamics of rapid scaling and market disruption.

📝 Enhancement Note: The challenges presented are typical of high-growth startups. The growth opportunities, however, are significant, offering a chance to shape the visual identity of a company at the forefront of a major industry shift. This role is ideal for a designer looking for substantial impact and accelerated career development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you developed or significantly evolved a design system. What was your process, and what were the key outcomes?" (Focus on scalability, consistency, and collaboration).

• "How do you balance creative expression and brand integrity with the need for conversion optimization on a website or marketing campaign?" (Prepare examples demonstrating data-informed design decisions).

• "Walk us through a project where your design directly contributed to a marketing or sales goal. What were the objectives, your approach, and the measurable results?" (Highlight ROI and impact).

• "How would you approach designing for a new feature launch or a major marketing campaign at GC AI, considering our target audience of in-house legal teams?" (Showcase strategic thinking and audience understanding). Company & Culture Questions:

• "Based on our website and mission, what are your thoughts on our current brand aesthetic, and where do you see opportunities for evolution?" (Demonstrate research and critical thinking).

• "Our guiding principles are X, Y, Z. Can you give an example from your past experience where you embodied one or more of these principles in your work?" (Align your experience with their values).

• "How do you typically collaborate with marketing and sales teams to ensure design efforts are aligned with business objectives?" (Emphasize cross-functional communication and partnership). Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio logically, perhaps by project type (web, campaigns, design systems) or by impact. Start with your strongest, most relevant pieces.

• Focus on Process & Results: For each project, clearly articulate the problem, your role, your design process, the tools used, the solutions implemented, and most importantly, the measurable results or business impact. Quantify where possible.

• Highlight Design Systems & Web: Dedicate specific attention to your experience with design systems and website management (especially Sanity, if applicable). Show how you ensure consistency and drive user engagement/conversions.

• Be Concise & Engaging: Present your work confidently and enthusiastically. Be prepared to answer detailed questions about your design choices and the rationale behind them. Tailor your presentation to GC AI's specific needs and industry.

📝 Enhancement Note: For a design role at GC AI, the interview will heavily scrutinize the portfolio and the candidate's ability to articulate how their design work drives business outcomes. Preparation should focus on showcasing strategic thinking, practical execution, and cultural alignment with the company's fast-paced, results-oriented environment.

📌 Application Steps

To apply for this operations design position:

• Submit your application through the official GC AI careers page or the provided Ashby link.

• Customize Your Portfolio: Curate your portfolio to prominently feature B2B software design, web design (ideally with CMS experience like Sanity), design system development, and marketing collateral that demonstrates direct business impact.

• Optimize Your Resume: Tailor your resume to highlight keywords such as "B2B Software Design," "Design Systems," "Web Design," "Sanity," "Marketing Design," "Demand Generation," "Sales Enablement," and "Cross-functional Collaboration." Quantify achievements wherever possible.

• Prepare Your Presentation: Practice walking through your portfolio with a focus on storytelling—clearly articulating project goals, your process, and the measurable results achieved. Be ready to discuss how your work aligns with GC AI's mission and culture.

• Research GC AI: Thoroughly understand GC AI's product, target audience (in-house legal teams), current branding, and company values. Prepare thoughtful questions to demonstrate your engagement and interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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