Marketing UX & Agency Specialist

📍 Job Overview

Job Title: Marketing UX & Agency Specialist

Company: Baltic Born

Location: Lehi, UT

Job Type: Full-Time

Category: Marketing Operations / Digital Operations

Date Posted: 2026-08-12

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• This role is critical for optimizing the customer journey and conversion rates on the Baltic Born e-commerce platform, focusing on user experience (UX) and effective agency management.

• You will act as the central point of contact for a third-party web development agency, ensuring project timelines, deliverables, and quality standards are met for all website initiatives.

• Responsibilities include updating website content, navigation, and layouts to align with marketing campaigns, promotional calendars, and seasonal sales, directly impacting Go-To-Market (GTM) execution.

• You will continuously analyze site performance and user behavior to identify friction points and propose data-driven improvements to enhance the overall shopping experience.

📝 Enhancement Note: While the title is "Marketing UX & Agency Specialist," the core responsibilities heavily lean into Digital Operations and Marketing Operations, specifically focusing on the technical execution and optimization of the e-commerce website. The role requires a blend of project management, technical understanding of e-commerce platforms, and a keen eye for user experience, all in service of driving sales and marketing objectives.

📈 Primary Responsibilities

• Serve as the primary liaison with the third-party web development agency, including scoping requests, prioritizing tickets, tracking project timelines, and ensuring accountability for deadlines and quality standards.

• Project manage all web development initiatives end-to-end, from initial brief and stakeholder alignment to quality assurance (QA) and successful launch.

• Coordinate closely with internal marketing, creative, and merchandising teams to ensure seamless execution of website updates.

• Regularly update site navigation, homepage banners, landing pages, and layout modules to effectively support sales events, seasonal campaigns, and promotional activities.

• Conduct regular audits of the desktop and mobile shopping experience to identify user friction points and recommend actionable improvements to layout, navigation, and overall page flow.

• Collaborate with the marketing team to translate campaign and promotional calendars into timely and accurate on-site merchandising and messaging.

• Assist in writing and editing product listings and descriptions, ensuring accuracy, adherence to SEO best practices, and consistent brand voice to maximize conversion.

• Monitor key site performance metrics post-launch, such as conversion rates, bounce rates, and page speed, flagging any issues to the agency or internal teams for prompt resolution.

• Maintain a working knowledge of the e-commerce platform's Content Management System (CMS) to independently manage routine updates, reserving agency resources for more complex development tasks.

• Develop and maintain comprehensive documentation for website processes, agency requests, and promotional updates to ensure knowledge continuity and operational efficiency.

📝 Enhancement Note: The responsibilities highlight a strong need for understanding the entire e-commerce lifecycle from a marketing and operational perspective. The role bridges the gap between creative marketing initiatives and technical web development execution, emphasizing project management and vendor oversight.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Marketing, Digital Media, Business, Communications, or a related field is often preferred for roles involving strategic digital oversight and project management. Equivalent practical experience will be strongly considered.

Experience: Minimum of 2 years of experience in e-commerce, digital marketing, UX design, or a closely related field, with a preference for candidates from fashion, retail, or Direct-to-Consumer (DTC) brands.

Required Skills:

• Proven experience managing or coordinating with external agencies, developers, or vendors, including contract and performance management.

• Working knowledge of e-commerce platforms, with a strong preference for Shopify experience.

• Solid understanding of user experience (UX) principles and best practices in web design and navigation.

• Excellent project management skills, including the ability to multitask, prioritize effectively, and manage multiple concurrent projects to meet strict deadlines.

• Strong written communication skills, essential for crafting clear agency briefs, detailed project requirements, and compelling customer-facing product copy.

• Demonstrated ability to work with performance data using tools like Google Analytics, Shopify analytics, or similar platforms to inform decision-making and identify optimization opportunities.

• High level of organization, meticulous attention to detail, and a proactive, self-starter attitude with a strong sense of ownership over the website experience. Preferred Skills:

• Basic familiarity with HTML/CSS is beneficial for understanding technical limitations and opportunities.

• Experience with A/B testing and conversion rate optimization (CRO) tools and methodologies.

• Familiarity with email/SMS marketing platforms (e.g., Klaviyo) and their integration with on-site promotions and user journeys.

• Background in copywriting or content merchandising specifically for e-commerce environments.

📝 Enhancement Note: The required skills emphasize a blend of technical understanding (Shopify, analytics), project management, and communication. The preferred skills point towards a desire for a candidate who can contribute to growth hacking and advanced optimization strategies.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase examples of website projects managed, highlighting your role in the process from brief to launch.

• Include case studies demonstrating how you've improved user experience, site navigation, or conversion rates on e-commerce platforms.

• Provide evidence of successful agency management, including how you've scoped requests, managed timelines, and ensured quality deliverables.

• Quantify results where possible, using metrics like conversion rate improvements, bounce rate reductions, or increased average order value (AOV) driven by your initiatives. Process Documentation:

• Demonstrate experience in documenting workflows and processes related to website updates, content management, and agency collaboration.

• Highlight your ability to create clear, concise documentation for internal teams and external partners.

• Showcase how you use documentation to track changes, manage requests, and ensure operational efficiency.

📝 Enhancement Note: For a role focused on agency liaison and website management, a portfolio demonstrating project execution, UX improvements, and quantifiable results is crucial. The ability to document processes is key for maintaining consistency and efficiency in a fast-paced e-commerce environment.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Marketing UX & Agency Specialist with 2-5 years of experience in Lehi, UT, the estimated annual salary range is $60,000 - $85,000. This range accounts for the cost of living in the region and the specialized skill set required, including e-commerce platform management and agency coordination.

Benefits:

• Competitive salary and potential for performance-based bonuses.

• Comprehensive health, dental, and vision insurance plans.

• Paid time off (PTO) including vacation, sick leave, and holidays.

• Employee discounts on Baltic Born products.

• Opportunities for professional development and training in digital marketing and UX.

• Retirement savings plan options (e.g., 401(k)).

• A dynamic and collaborative work environment within a growing DTC brand.

Working Hours: This is a full-time, on-site position typically requiring approximately 40 hours per week. While standard business hours are expected, flexibility may be offered based on project needs and team coordination, particularly for critical launches or urgent agency communications.

📝 Enhancement Note: Salary estimation is based on data from similar roles in the Lehi, UT area, considering the experience level and specific responsibilities. Benefits are typical for full-time roles in the e-commerce and retail sectors.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce, Fashion Retail, Direct-to-Consumer (DTC). Baltic Born operates within the competitive fashion e-commerce landscape, focusing on high-quality, curated apparel. This context means a strong emphasis on visual appeal, brand storytelling, and driving online sales.

Company Size: While not explicitly stated, the need for an "Agency Specialist" suggests a lean internal team that relies on external partners for development, indicating a company that is likely growing and strategically outsourcing specialized functions. This often translates to a dynamic, fast-paced environment where individuals can have a significant impact.

Founded: Baltic Born was founded with a mission to offer beautiful, high-quality clothing. Understanding the company's founding principles can provide insight into its brand voice, customer focus, and operational priorities.

Team Structure:

• The Marketing UX & Agency Specialist likely reports into a Marketing Manager or Director, or potentially a Head of E-commerce.

• This role will collaborate extensively with internal marketing, creative, merchandising, and potentially customer service teams.

• The primary external partner is the third-party web development agency, requiring structured communication and project management. Methodology:

• Data-driven decision-making is expected, leveraging analytics to inform UX improvements and campaign performance.

• Agile project management principles are likely employed, especially when coordinating with the agency for iterative updates and launches.

• A strong focus on customer journey mapping and optimization to drive conversions.

• Emphasis on brand consistency across all customer touchpoints, especially the website.

Company Website: https://www.balticborn.com/

📝 Enhancement Note: The company's focus on fashion and DTC e-commerce implies a need for a specialist who understands visual merchandising, brand aesthetics, and the fast-paced nature of online retail promotions. The reliance on an external agency suggests a need for strong vendor management skills.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level specialist, requiring 2-5 years of experience. It offers a blend of tactical execution (site updates, content editing) and strategic oversight (agency management, UX auditing, project management). It's a key operational role within the marketing function, directly impacting revenue through website performance.

Reporting Structure: The specialist will likely report to a marketing or e-commerce leader, working closely with cross-functional teams. This provides exposure to broader marketing strategies and business objectives.

Operations Impact: This role has a direct and measurable impact on Baltic Born's revenue. By optimizing the website experience, improving conversion rates, and ensuring marketing campaigns are effectively translated online, the specialist directly contributes to sales performance and customer acquisition/retention.

Growth Opportunities:

• Specialization: Deepen expertise in e-commerce UX, CRO, or agency management, potentially leading to senior specialist or manager roles in these areas.

• Platform Expertise: Become a power user of Shopify and related e-commerce tools, becoming a go-to resource for technical website operations.

• Marketing Strategy: Transition into broader digital marketing roles, leveraging deep website knowledge to inform campaign strategy and execution.

• Leadership: With proven success, opportunities may arise to lead a small team or manage larger, more complex web development projects.

📝 Enhancement Note: The role provides a solid foundation in e-commerce operations and digital marketing execution. Growth opportunities are tied to demonstrating impact through site performance improvements and effective vendor management.

🌐 Work Environment

Office Type: On-site role, implying a physical office location in Lehi, UT. This suggests a traditional office setting where in-person collaboration is valued.

Office Location(s): Lehi, Utah, United States. This location is part of the greater Salt Lake City metropolitan area, known for its growing tech and business sectors.

Workspace Context:

• Expect a collaborative office environment where team members work together on projects.

• Access to necessary technology and tools for website management, analytics, and communication.

• Opportunities for face-to-face interaction with marketing, creative, and merchandising teams, fostering strong working relationships.

• Direct communication channels with agency counterparts, likely through a mix of virtual meetings and project management tools.

Work Schedule: Standard full-time hours (approximately 40 hours per week) are expected, with the need for flexibility to manage critical website updates, promotional launches, and urgent agency requests. This may occasionally require working outside of standard business hours.

📝 Enhancement Note: The on-site requirement indicates a preference for collaborative work and direct team interaction, which can be beneficial for project alignment and problem-solving in a fast-paced e-commerce setting.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with HR or a recruiter to assess basic qualifications and cultural fit.

• Hiring Manager Interview: In-depth discussion with the hiring manager about experience, responsibilities, and understanding of the role's scope (UX, agency management, e-commerce). Prepare to discuss specific examples from your background.

• Skills Assessment/Case Study: You may be asked to complete a task or case study related to website updates, agency brief creation, UX analysis, or content editing. This assesses practical skills and problem-solving abilities.

• Team/Cross-functional Interview: Meeting with key stakeholders from marketing, creative, or merchandising teams to evaluate collaboration style and ability to work cross-functionally.

• Final Interview: Potentially with a senior leader to discuss overall fit and strategic alignment.

Portfolio Review Tips:

• Agency Management: Clearly present examples where you successfully managed external agencies. Detail the project scope, your communication strategy, how you tracked progress, and the outcome.

• UX & Site Updates: Showcase specific instances where you identified UX issues and implemented changes that led to measurable improvements (e.g., increased conversion rates, reduced bounce rates, improved page load times). Use visuals if possible.

• Content & Merchandising: Include examples of product descriptions or landing page content you've written or edited, demonstrating your ability to align with brand voice and SEO best practices.

• Quantifiable Results: For every example, strive to include metrics that demonstrate the impact of your work. Use data points to tell a compelling story about your contributions.

• Process Documentation: If possible, include a sample of process documentation you've created, showcasing clarity and organization.

Challenge Preparation:

• Agency Briefing: Be prepared to create a hypothetical brief for the agency based on a given marketing objective.

• UX Audit: Practice auditing a website for UX issues and formulating actionable recommendations.

• Content Editing: Be ready to edit product descriptions for clarity, brand voice, and SEO.

• Prioritization: Anticipate questions about how you would prioritize competing requests from different internal teams and the agency.

📝 Enhancement Note: A strong portfolio is crucial for this role. Candidates should prepare to demonstrate not just their skills but also their ability to manage external partners and deliver tangible results through website optimization.

🛠 Tools & Technology Stack

Primary Tools:

• E-commerce Platform: Shopify (strongly preferred). Proficiency in navigating its CMS, managing products, collections, and theme settings.

• Content Management System (CMS): Beyond Shopify's built-in CMS, familiarity with other common CMS functionalities for web updates.

• Project Management Software: Tools like Asana, Trello, Jira, or Monday.com for tracking agency tickets, project timelines, and internal requests.

• Communication Tools: Slack, Microsoft Teams for internal team collaboration and potentially for agency communication.

Analytics & Reporting:

• Web Analytics: Google Analytics is a primary tool for monitoring site performance, user behavior, conversion rates, and bounce rates.

• E-commerce Analytics: Shopify's built-in analytics for sales performance, order data, and customer insights.

• Reporting Dashboards: Experience creating or interpreting reports from analytics platforms to identify trends and inform decisions.

CRM & Automation:

• CRM (Indirect): While not a direct CRM role, understanding how website interactions feed into a CRM system (e.g., customer data capture) is beneficial.

• Email/SMS Marketing Platforms: Familiarity with platforms like Klaviyo for understanding how on-site promotions integrate with broader customer engagement strategies.

• A/B Testing/CRO Tools: Experience with tools such as Optimizely, VWO, or Google Optimize for running conversion rate optimization experiments.

📝 Enhancement Note: Proficiency in Shopify and Google Analytics is explicitly highlighted. The role requires someone who can leverage these tools to manage the website and analyze its performance.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A deep focus on improving the customer journey and ensuring a seamless, enjoyable shopping experience on balticborn.com.

• Data-Driven Approach: Utilizing performance data (conversion rates, analytics) to inform decisions, prioritize tasks, and measure the impact of website changes.

• Efficiency & Agility: A commitment to streamlining processes, managing agency time effectively, and responding quickly to marketing needs and market trends.

• Collaboration & Communication: Fostering strong working relationships with internal teams and the external agency to ensure alignment and successful project outcomes.

• Ownership & Proactivity: Taking initiative to identify issues, propose solutions, and drive improvements without constant supervision.

Collaboration Style:

• Cross-functional Integration: Working closely with marketing, creative, and merchandising teams to translate campaign goals into website execution.

• Agency Partnership: Maintaining a professional, results-oriented relationship with the web development agency, characterized by clear communication and mutual accountability.

• Feedback Loops: Actively participating in feedback sessions for website updates and UX improvements, both internally and with the agency.

• Knowledge Sharing: Documenting processes and learnings to ensure collective understanding and continuous improvement within the team.

📝 Enhancement Note: The emphasis on customer-centricity and data-driven decisions aligns with modern e-commerce operations. The ability to collaborate effectively with both internal marketing teams and external development agencies is paramount.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Priorities: Juggling requests from multiple internal stakeholders (marketing, creative, merchandising) while managing the agency's workload and timelines.

• Agency Management: Ensuring the external agency consistently meets deadlines, quality standards, and budget expectations, requiring strong oversight and clear communication.

• Technical Limitations: Working within the constraints of the e-commerce platform (Shopify) and budget, finding creative solutions for UX improvements.

• Rapid E-commerce Evolution: Staying abreast of e-commerce trends, SEO best practices, and UX innovations to keep the website competitive.

• Data Interpretation: Translating raw website data into actionable insights for both internal teams and the agency.

Learning & Development Opportunities:

• E-commerce Platform Expertise: Deepening knowledge of Shopify's advanced features and best practices for e-commerce operations and growth.

• Conversion Rate Optimization (CRO): Developing expertise in A/B testing, user behavior analysis, and conversion funnel optimization strategies.

• Agency Relationship Management: Honing skills in vendor negotiation, performance tracking, and strategic partnership development.

• Digital Marketing Strategy: Gaining a broader understanding of integrated digital marketing campaigns and how website UX contributes to overall GTM success.

• Content Strategy & Copywriting: Enhancing skills in crafting compelling product descriptions and web copy that drives engagement and sales.

📝 Enhancement Note: This role offers significant opportunities for growth by tackling challenges related to e-commerce optimization, vendor management, and cross-functional collaboration.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to manage a difficult situation with an external agency. What was the issue, how did you address it, and what was the outcome?" (Assesses agency management and problem-solving skills).

• "How would you prioritize website updates if the marketing team needed banners changed for a sale, the creative team wanted a new landing page, and the agency reported a critical bug?" (Tests prioritization and stakeholder management).

• "Walk me through your process for identifying and fixing a UX friction point on an e-commerce website. What data would you use?" (Evaluates UX analysis and data-driven approach).

• "Imagine we're launching a new product line. What are the key website considerations and steps you would take to ensure a successful online launch?" (Assesses understanding of e-commerce launch processes). Company & Culture Questions:

• "What do you know about Baltic Born and our brand?" (Tests research and interest).

• "How do you ensure brand voice consistency across website content and product descriptions?" (Assesses brand alignment and copywriting skills).

• "Describe your ideal working relationship with a third-party development agency." (Explores collaboration style and expectations).

• "How do you stay updated on the latest e-commerce trends and UX best practices?" (Assesses proactivity and continuous learning). Portfolio Presentation Strategy:

• Structure: Organize your portfolio by project type (e.g., Agency Managed Projects, UX Improvements, Content Initiatives).

• Storytelling: For each project, clearly articulate the challenge, your solution, your role, the process, and the quantifiable results. Use a STAR (Situation, Task, Action, Result) method.

• Visuals: Include screenshots or mockups where appropriate to illustrate design changes, UX improvements, or successful banner placements.

• Metrics Focus: Emphasize data and metrics that demonstrate the impact of your work. Be prepared to discuss specific KPIs like conversion rate, bounce rate, average order value, or page speed improvements.

• Agency Collaboration: Highlight instances where your effective management of an agency led to successful project delivery.

📝 Enhancement Note: Interviewers will be looking for a candidate who can demonstrate a strong understanding of e-commerce operations, UX principles, and effective agency management, backed by concrete examples and measurable results.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided application link on rippling.com.

• Portfolio Customization: Tailor your resume and cover letter to highlight your experience with e-commerce platforms (especially Shopify), agency management, UX analysis, and project management. If you have a portfolio, ensure it showcases relevant projects with clear descriptions of your role and quantifiable outcomes.

• Resume Optimization: Integrate keywords from the job description such as "e-commerce," "UX," "Shopify," "agency management," "project management," "Google Analytics," and "conversion rate optimization" naturally throughout your resume. Quantify achievements wherever possible (e.g., "Increased conversion rate by X% through UX improvements").

• Interview Preparation: Practice articulating your experience using the STAR method, focusing on examples that demonstrate your ability to manage agencies, improve website user experience, and drive sales through online merchandising. Be ready to discuss your approach to prioritizing tasks and collaborating cross-functionally.

• Company Research: Thoroughly research Baltic Born's website, brand messaging, and target audience. Understand their current marketing efforts and identify potential areas for website UX improvement based on your initial assessment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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