Marketing Graphic Designer (Freelance / Contract)

📍 Job Overview

Job Title: Marketing Graphic Designer (Freelance / Contract)

Company: Fanalysis

Location: London, United Kingdom

Job Type: CONTRACTOR

Category: Marketing Operations / Creative Operations

Date Posted: 2026-07-06

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• This role is focused on producing high-volume, performance-driven creative assets for Fanalysis's marketing engine across paid and organic channels.

• Key responsibilities include designing static ad creatives, app store assets, and social media thumbnails, with an emphasis on rapid iteration and A/B testing.

• The position requires strong proficiency in design software such as Figma and the Adobe Creative Suite, with light video editing capabilities.

• A deep understanding of online football culture is essential for creating relatable and effective marketing content.

📝 Enhancement Note: While the raw job description mentions "Marketing Graphic Designer," the detailed responsibilities clearly place this role within the scope of Marketing Operations or Creative Operations, focusing on the execution and optimization of creative assets for marketing campaigns, rather than broader brand design strategy. The emphasis on "performance-led creative," "testable variants," and "marketing engine" aligns with operational efficiency and effectiveness in marketing. The "Freelance / Contract" nature suggests a need for self-management and direct output delivery, typical of operational support roles.

📈 Primary Responsibilities

• Design and produce static creative assets for paid social media campaigns across platforms like Meta, Google, and TikTok, adhering to platform-specific sizes and specifications.

• Develop and maintain reusable design templates to ensure brand consistency and facilitate rapid iteration for A/B testing.

• Create multiple variations of successful creative concepts, including copy swaps, layout adjustments, and hook variations, to continuously feed the testing pipeline.

• Design compelling thumbnails for organic video content to maximize click-through rates and user engagement.

• Perform light video editing tasks, including trimming, captioning, creating cutdowns, resizing formats, and applying on-brand graphic overlays for paid video content.

• Produce app store creative assets, such as screenshots and feature graphics, optimized for both iOS and Android platforms.

• Design multiple image sets for app store listings to enable A/B testing of different value propositions and visual styles.

• Create video assets for app store previews and promotional content, including edits and variants for testing purposes.

• Design "testing UI shots"—clean, on-brand mockups of the product/app user interface—to be incorporated into ad creative.

📝 Enhancement Note: The responsibilities emphasize a high-volume, output-driven workflow focused on performance marketing. This suggests the need for efficient process management and a data-informed approach to creative production, aligning with operational excellence in marketing. The mention of "marketing engine" and "testable variants" points towards a role that directly contributes to the optimization and scaling of marketing efforts.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational foundation or equivalent practical experience in Graphic Design, Marketing, or a related creative field is expected.

Experience: Minimum of 2-5 years of professional experience in graphic design, with a significant focus on performance-led creative for digital marketing channels.

Required Skills:

• Proven expertise in graphic design principles and visual communication.

• Demonstrated experience creating static assets for paid social media campaigns (Meta, Google, TikTok).

• Proficiency in design software, specifically Figma and the Adobe Creative Suite (Photoshop, Illustrator).

• Experience with light video editing and production tools such as Adobe After Effects or Premiere Pro.

• Ability to design for and understand A/B testing methodologies and creative variant production.

• Strong understanding of app store creative requirements for both iOS and Android platforms.

• Skill in creating effective thumbnails for social media content.

• Ability to maintain brand consistency across a high volume of creative assets.

• Deep understanding and passion for online/social media football culture. Preferred Skills:

• Experience in template creation for efficient asset production and iteration.

• Familiarity with creating UI mockups for inclusion in ad creative.

• Experience with performance marketing metrics and how creative impacts them.

• Basic understanding of project management tools or workflows for managing multiple briefs.

📝 Enhancement Note: The specific mention of "Football obsessive who deeply understands online/socials football culture" is a critical, non-negotiable requirement that goes beyond typical design skills. This indicates the role is deeply integrated into a niche marketing strategy where cultural relevance is paramount for creative effectiveness. The emphasis on "testable variants" and "performance-led creative" highlights the operational aspect of continuous optimization.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong portfolio showcasing a range of performance-led creative work, with a clear emphasis on digital marketing assets such as paid social ads, app store creatives, and social media thumbnails.

• Demonstrations of how creative concepts were iterated upon and tested, including examples of A/B testing variants and their outcomes.

• Case studies or examples of work within a high-volume, template-driven environment, illustrating efficiency and speed without compromising quality.

• Evidence of understanding and applying brand consistency guidelines across diverse creative outputs.

• Examples of UI mockups or "testing UI shots" integrated into ad creative. Process Documentation:

• Candidates should be prepared to discuss their personal workflow for managing multiple creative briefs simultaneously, emphasizing speed, organization, and quality control.

• The ability to articulate their process for developing creative variants and integrating feedback from marketing teams.

• Understanding of how to export assets in correct formats and specifications for various digital platforms and app stores.

📝 Enhancement Note: For a freelance/contract role focused on high-volume output and performance, the portfolio is the primary evaluation tool. It needs to demonstrate not just creative skill but also an operational mindset – efficiency, scalability, and a direct link to marketing objectives like A/B testing and CTR optimization. The emphasis on "process" here relates to how the designer operates on a day-to-day basis to deliver results.

💵 Compensation & Benefits

Salary Range: As this is a freelance/contract position, compensation will likely be project-based or an hourly rate. Based on the required skills (Figma, Adobe Suite, video editing), experience level (2-5 years), and location (London, UK), an estimated hourly rate would range from £30 - £55 per hour. This estimate considers the specialized nature of performance creative, the need for speed and volume, and the cost of living in London for skilled creative professionals.

Benefits:

• Flexible working hours, typical for freelance/contract roles.

• Opportunity to work on exciting campaigns for a growing company with a passionate audience.

• Direct impact on marketing performance and campaign success.

• Potential for ongoing work and deeper collaboration based on performance.

• Exposure to cutting-edge performance marketing creative strategies within the football niche.

Working Hours: This is a freelance/contract role, so working hours are flexible but expected to align with project deadlines and potentially some overlap with the marketing team's working hours in London for efficient communication. A typical full-time workload would be approximately 40 hours per week, but this can vary based on project demands.

📝 Enhancement Note: Salary estimation for freelance roles requires careful consideration of market rates in the specified location for the given experience level and skill set. London's rates are generally higher. The range provided is based on industry benchmarks for freelance graphic designers specializing in digital marketing and performance creative. Benefits are typically less structured for contract roles, focusing more on flexibility and project scope.

🎯 Team & Company Context

🏢 Company Culture

Industry: Sports & Recreation (specifically, Football Analytics & Media). Fanalysis operates in a dynamic sector that leverages data and technology to provide insights and content related to football. This implies a culture that values data-driven decision-making, innovation, and a deep understanding of fan engagement.

Company Size: The company size is not explicitly stated, but the need for a freelance graphic designer suggests a lean marketing team that relies on external talent for specialized creative execution. This points towards a potentially agile and results-oriented environment.

Founded: The founding date is not provided, but the company's focus on analytics and online presence suggests a modern, digitally-native organization.

Team Structure:

• The Graphic Designer will likely work closely with a central marketing team, possibly including marketing managers, performance marketers, and content creators.

• Collaboration will be cross-functional, requiring interaction with individuals responsible for strategy, content planning, and campaign execution.

• The reporting structure will be direct to a marketing lead or manager responsible for overseeing creative production and campaign performance. Methodology:

• Data-driven creative iteration: Utilizing performance metrics to inform design decisions and create testable variants.

• Agile marketing execution: Rapid production and deployment of creative assets to capitalize on market trends and testing opportunities.

• Niche cultural integration: Deep understanding and authentic representation of online football culture to resonate with the target audience.

Company Website: https://ats.rippling.com/fanalysis-ltd/jobs/056f8f88-6ec2-4d26-b871-a02e70e64709 (Note: This is the job application URL, not necessarily the main company website, but it's the provided link.)

📝 Enhancement Note: Inferring company culture and team structure from a freelance role description requires focusing on the nature of the work. High-volume, performance-driven creative suggests a focus on execution and results, likely within a lean, agile marketing team. The niche (football culture) is a strong indicator of the desired cultural fit.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Specialist. While it's a contract position, the responsibilities require a solid foundation of experience (2-5 years) and the ability to work independently on performance-critical tasks. It's not an entry-level position, nor does it appear to be a senior strategic role.

Reporting Structure: The designer will report to a marketing manager or team lead who oversees paid social, app marketing, or overall marketing campaign execution. This structure ensures alignment with broader marketing objectives.

Operations Impact: The role has a direct and measurable impact on Fanalysis's marketing performance. By producing effective, testable creative assets, the designer contributes to key operational metrics such as Cost Per Acquisition (CPA), Click-Through Rates (CTR), Conversion Rates, and overall Return on Ad Spend (ROAS). The ability to quickly iterate on winning concepts is crucial for scaling marketing efforts efficiently.

Growth Opportunities:

• Skill Development: Opportunity to deepen expertise in performance creative, A/B testing methodologies, and specialized platform requirements (Meta, TikTok, App Stores). Exposure to light video editing for performance can also be a growth area.

• Portfolio Enhancement: Working on high-impact campaigns for a niche audience can significantly bolster the designer's portfolio, showcasing their ability to drive tangible results in a competitive market.

• Potential for Long-Term Engagement: Strong performance and cultural fit could lead to an extended contract or recurring project opportunities, fostering a deeper working relationship with Fanalysis.

• Industry Insight: Gaining in-depth knowledge of the football analytics and online fan culture landscape, which can be valuable for future roles in sports marketing.

📝 Enhancement Note: Growth in a freelance/contract role is often measured by the expansion of responsibilities, the complexity of projects, the duration of engagement, and the impact demonstrated. Here, the focus is on deepening specialized skills and proving value to secure ongoing work.

🌐 Work Environment

Office Type: The role is listed as "On-site" in London, United Kingdom. This suggests the designer will be expected to work from a physical Fanalysis office location.

Office Location(s): London, United Kingdom. Specific office address details would typically be provided upon engagement or during the interview process.

Workspace Context:

• Collaborative Environment: Expect to work within a marketing team environment, requiring regular communication and collaboration with marketing managers and strategists.

• Tools and Technology: Access to necessary design software (Figma, Adobe Creative Suite) will be essential. The company may provide specific project management or asset management tools.

• Team Interaction: Opportunities to participate in creative briefs, feedback sessions, and discussions about campaign performance, contributing to the iterative design process.

Work Schedule: While the role is on-site, the "Freelance / Contract" nature may offer some flexibility in daily hours, provided project deadlines are met and there's sufficient overlap for team collaboration. A standard 40-hour work week is implied for full-time contract engagement.

📝 Enhancement Note: The "On-site" designation for a freelance role in London is notable. This suggests the company values in-person collaboration, team integration, and perhaps access to specific office resources or a particular team dynamic. It implies a more traditional contract arrangement than a fully remote one.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Focus on portfolio strength, relevance of experience to performance marketing and football culture, and technical skills (Figma, Adobe Suite).

• Skills Assessment/Portfolio Presentation: Candidates will likely be asked to present their portfolio, discuss specific projects, and explain their creative process, particularly how they approach A/B testing and variant creation. This may include a practical design test or a discussion of a hypothetical brief.

• Cultural Fit Interview: An interview to assess understanding of football culture, ability to work in a fast-paced, high-volume environment, and collaboration style with the marketing team.

• Final Discussion: May involve a discussion on rates, contract terms, and project scope.

Portfolio Review Tips:

• Highlight Performance: Showcase projects where your creative directly contributed to measurable marketing results (e.g., increased CTR, lower CPA). Use data and metrics where possible.

• Demonstrate Iteration: Include examples of how you created multiple variants of a creative and explain the rationale behind them. Show the process of testing and optimization.

• Showcase Niche Understanding: If possible, include work that demonstrates an understanding of sports or football fan culture. If not, articulate how you would approach this.

• Technical Proficiency: Clearly present examples that highlight your skills in Figma, Photoshop, Illustrator, and any video editing software used. Ensure assets are polished and adhere to specs.

• Efficiency in Process: Be ready to discuss your workflow for handling multiple briefs, meeting deadlines, and maintaining brand consistency in a high-volume setting.

Challenge Preparation:

• Prepare to discuss how you would approach designing an ad creative for a specific Fanalysis product or feature, considering the target audience and platform.

• Be ready to explain how you'd create variants for A/B testing for a given concept.

• Practice articulating your understanding of what makes effective creative for paid social and app stores within the football niche.

📝 Enhancement Note: For a creative operations role like this, the interview process will heavily weigh the portfolio and practical design skills. The "performance-led" and "football culture" aspects are critical differentiators that candidates must address directly. The interview will assess not just artistic talent but also operational efficiency and strategic thinking within a marketing context.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and creating scalable assets. Expected to be used for static ad creatives and UI mockups.

• Adobe Creative Suite:

  • Photoshop: For image manipulation, compositing, and creating detailed static graphics.
  • Illustrator: For vector graphics, logos, and icons used in ad creative and app store assets.
  • After Effects / Premiere Pro: For light video editing, including trimming, adding overlays, captions, and resizing video formats for paid social and app store previews.

Analytics & Reporting:

• While the designer won't be directly responsible for analytics, an understanding of how their creative impacts performance metrics (CTR, CPA, Conversion Rates) is crucial. Familiarity with basic reporting dashboards used by marketing teams could be beneficial.

• A/B Testing Platforms: Understanding the output requirements for A/B testing creative variants.

CRM & Automation:

• Not directly applicable for this creative role, but awareness of how marketing assets are deployed through ad platforms (e.g., Meta Ads Manager, Google Ads) would be advantageous.

📝 Enhancement Note: The tools listed are standard for digital marketing graphic design. The specific emphasis on Figma and the Adobe Suite, coupled with video editing capabilities, defines the technical scope. The "operations" aspect comes into play by using these tools for high-volume, performance-driven output and integration into testing workflows.

👥 Team Culture & Values

Operations Values:

• Performance-Oriented: A strong emphasis on delivering creative that drives measurable marketing results, with an understanding of how design impacts key performance indicators.

• Speed & Efficiency: The ability to produce high volumes of creative assets quickly and consistently, leveraging templates and efficient workflows.

• Data-Informed Creativity: Using insights from A/B testing and campaign performance to guide design decisions and iterate on creative concepts.

• Brand Consistency: Maintaining a cohesive brand identity across all marketing materials, even within a high-volume, templated environment.

• Cultural Authenticity: A commitment to deeply understanding and authentically representing the nuances of online football culture to connect with the target audience.

Collaboration Style:

• Cross-functional Integration: Working closely with marketing managers, performance marketers, and content creators to understand campaign objectives and creative briefs.

• Feedback-Driven Iteration: Openness to receiving and acting upon feedback from the marketing team to refine creative assets and optimize performance.

• Proactive Communication: Regularly updating stakeholders on progress, potential roadblocks, and creative ideas, particularly in a freelance capacity.

• Agile Workflow: Adapting to changing priorities and quickly producing new creative assets as campaign needs evolve.

📝 Enhancement Note: The values here are inferred from the job's requirements: "performance-led," "speed," "consistency," and the critical "football culture" element. These values shape how operations within the marketing team function and how creative contributions are measured.

⚡ Challenges & Growth Opportunities

Challenges:

• High Volume, High Pressure: Consistently producing a large quantity of high-quality creative assets under tight deadlines, typical for performance marketing.

• Balancing Speed and Quality: Maintaining creative excellence and brand integrity while operating at a rapid pace.

• Niche Cultural Nuance: Accurately capturing and translating the specific language, humor, and sentiment of online football culture into visual assets.

• Iterative Design Demands: Continuously creating variants and new concepts based on testing results, requiring sustained creativity and adaptation.

• Freelance/Contract Management: Effectively managing time, communication, and project scope as an external contributor.

Learning & Development Opportunities:

• Performance Creative Mastery: Deepening expertise in designing for specific ad platforms (Meta, TikTok, Google) and understanding their creative best practices for maximum impact.

• Advanced A/B Testing: Gaining practical experience in designing for comprehensive A/B testing strategies across various creative elements.

• Video for Performance: Enhancing skills in light video editing, motion graphics, and creating compelling video snippets for paid media.

• Niche Marketing Expertise: Developing a sophisticated understanding of sports marketing, fan engagement, and the unique dynamics of football fan communities.

• Portfolio Building: Creating a strong body of work that demonstrates direct impact on marketing KPIs, valuable for future freelance or full-time opportunities.

📝 Enhancement Note: Identifying challenges and growth opportunities for a freelance role involves considering both the technical demands of the creative work and the operational aspects of contract employment and niche marketing.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating static ad variants for a paid social campaign, and how you'd approach testing them." (Focus on A/B testing, iteration, and data-driven design.)

• "How do you ensure brand consistency when producing a high volume of creative assets under tight deadlines?" (Highlight template usage, workflow efficiency, and attention to detail.)

• "Imagine we need to create app store screenshots for a new football analytics feature. What elements would you prioritize, and how would you design variations for testing?" (Assess understanding of app store optimization and value proposition communication.)

• "How do you stay updated on the latest trends in digital advertising creative and social media culture, particularly within the football niche?" (Gauge industry awareness and passion.) Company & Culture Questions:

• "What is your favorite current football social media account or campaign, and why?" (Tests football culture knowledge and analytical thinking.)

• "How do you handle feedback on your creative work, especially if you disagree with it?" (Assesses collaboration and adaptability.)

• "Describe a time you had to work very quickly to deliver a set of creative assets. How did you manage your time and ensure quality?" (Evaluates efficiency and execution under pressure.) Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio by project type (Paid Social, App Store, Video Edits) or by campaign objective (e.g., Acquisition, Engagement).

• Tell the Story: For each project, explain the brief, your strategic approach, the creative solution, and the results achieved (if available). Emphasize how your design decisions contributed to performance.

• Showcase Variants: Clearly present examples of creative variants and explain the rationale behind the differences. If possible, include performance data.

• Demonstrate Tool Proficiency: Briefly mention or show examples of your work in Figma and Adobe Creative Suite, highlighting specific techniques or features used.

• Highlight Football Connection: If you have relevant work, make it prominent. If not, articulate your understanding of football culture and how you'd apply it.

📝 Enhancement Note: Interview preparation for this role must focus on demonstrating not only creative talent but also an understanding of performance marketing, operational efficiency, and specific niche cultural relevance. The portfolio is paramount.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Rippling.

• Portfolio Customization: Ensure your portfolio prominently features examples of performance-led creative work, particularly for paid social media and app store campaigns. Highlight your ability to create testable variants and your understanding of A/B testing methodologies.

• Resume Optimization: Tailor your resume to emphasize experience with Figma and Adobe Creative Suite, light video editing, and any relevant experience in digital marketing or sports/football-related content. Quantify achievements where possible (e.g., "increased CTR by X%").

• Prepare for Portfolio Walkthrough: Be ready to discuss your creative process, how you approach briefs, handle feedback, and manage a high-volume workflow. Prepare specific examples that demonstrate your understanding of football culture.

• Research Fanalysis: Understand the company's mission, target audience, and current marketing efforts. Familiarize yourself with their existing creative and identify potential areas for contribution.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.