Marketing Graphic Designer

📍 Job Overview

Job Title: Marketing Graphic Designer Company: Gosiger Location: Dayton, Ohio, United States Job Type: Other Category: Marketing Operations / Creative Services Date Posted: 2026-05-14 Experience Level: 2-5 Years Remote Status: On-site

🚀 Role Summary

• Develop visually compelling digital and print marketing collateral that effectively communicates complex technical information related to CNC machines and automation.
• Execute strategy-driven marketing campaigns by creating engaging content for various platforms, including social media, email, and landing pages, ensuring consistent brand representation.
• Collaborate closely with internal stakeholders, sales teams, and division management to align messaging and imagery with strategic sales and marketing objectives.
• Maintain and evolve brand standards and style guides for Gosiger and its house brands, ensuring a cohesive and professional brand identity across all materials.
• Support broader strategic marketing functions by contributing creative insights and data-informed improvements to enhance marketing effectiveness and drive business growth.

📝 Enhancement Note: While the job title is "Marketing Graphic Designer," the description emphasizes strategic involvement in marketing functions, data review for creative enhancement, and collaboration with sales, indicating a role that bridges creative execution with marketing operations principles. The mention of Asana and HubSpot further suggests an operations-adjacent function.

📈 Primary Responsibilities

• Design and develop high-quality graphics, collateral (digital and print), and visual assets for brochures, flyers, presentations, trade show displays, emails, social media content, and landing pages.
• Gather information from internal teams and external resources to conceptualize and create effective, on-brand design solutions tailored to specific target audiences.
• Partner with internal stakeholders, division management, and sales teams to ensure messaging and imagery align with strategic goals and audience needs, maintaining clear communication within project management tools like Asana.
• Support digital marketing initiatives by creating, scheduling, and optimizing content for email campaigns, social media, website updates, and landing pages, ensuring consistent brand representation across all platforms.
• Review campaign performance metrics and apply insights to enhance future creative output, demonstrating a data-driven approach to design and marketing execution.
• Maintain and evolve brand standards and style guides for Gosiger and all house brands, ensuring consistency across all materials and platforms to reinforce brand integrity.
• Support marketing initiatives with compelling, accurate copy that enhances visual storytelling and aligns with the established brand voice.
• Stay current with marketing, design, and digital trends to refine creative approaches and design quality, contributing ideas that improve efficiency and impact.
• Incorporate internal and external feedback professionally, demonstrating flexibility and collaboration in the creative process to achieve optimal design outcomes.
• Manage assigned projects from concept through completion, meeting deadlines, communicating progress, and maintaining attention to detail throughout production.
• Maintain organized marketing assets in cloud storage solutions like Drive, SharePoint, and HubSpot File Manager to ensure team accessibility and efficiency.
• Design and prepare materials for trade shows, open houses, and promotional events, and assist with event photography or post-event reporting when needed.
• Take ownership of projects, proactively communicate progress, and continuously seek to improve design quality through data review and innovation.
• Approach work with a positive, solutions-oriented mindset and a commitment to collaboration, contributing to a productive team environment.
• Take initiative in developing new skills, staying informed on marketing, design, and industry trends, and actively contributing ideas that enhance Gosiger’s marketing effectiveness.

📝 Enhancement Note: The responsibilities are extensive and cover the full lifecycle of marketing collateral creation and management, with a strong emphasis on strategic alignment, data utilization, and process efficiency, which are core tenets of operations roles.

🎓 Skills & Qualifications

Education: Associate's or BA/BS degree in Graphic Design, Visual Communications, or a related field.

Experience: 2-5 years of demonstrated experience in graphic design, with a focus on creating digital and print marketing collateral. Experience in a customer service role utilizing interpersonal communication skills with an emphasis on customer satisfaction is also required.

Required Skills:

• Strong layout, typography, and visual hierarchy skills.
• Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign).
• Experience with digital assets, web graphics, and production files.
• Ability to think creatively and problem-solve when faced with new challenges.
• Collaborative team player with excellent communication skills.
• Detail-oriented, well-organized, and able to handle multiple projects simultaneously in a fast-paced environment.
• Self-starter with high initiative and ability to contribute without prompting.
• Demonstrated experience in a customer service position utilizing interpersonal communication skills with an emphasis on customer satisfaction.

Preferred Skills:

• Experience with HubSpot for marketing campaign execution and asset management.
• Familiarity with Asana for project management and workflow tracking.
• Understanding of marketing principles and how design contributes to sales and marketing objectives.
• Basic copywriting skills to support visual storytelling.
• Experience supporting trade shows and promotional events.
• Knowledge of manufacturing, CNC machines, or automation technologies.

📝 Enhancement Note: The "preferred" skills like HubSpot and Asana, along with the emphasis on strategic alignment and data review, suggest that candidates with a foundational understanding of marketing operations or GTM support functions will be highly competitive. The experience level is well-defined for a role that requires both creative execution and a level of strategic understanding.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 distinct projects that demonstrate strong layout, typography, and visual hierarchy skills across both digital and print mediums.
• Include examples of creating marketing collateral for technical products or complex concepts, illustrating the ability to translate intricate information into clear, audience-appropriate visuals.
• Feature digital assets, web graphics, and production files, highlighting proficiency in preparing assets for various platforms and print requirements.
• Demonstrate experience in maintaining brand consistency, with examples of adhering to or evolving brand standards and style guides.
• Present projects that involved collaboration with internal teams or stakeholders, highlighting communication and feedback incorporation.

Process Documentation:

• For each portfolio project, briefly outline the design process from initial concept development through to final delivery.
• Highlight any instances where data review or performance metrics influenced design decisions or future creative approaches.
• Describe how project management tools (e.g., Asana, or similar) were used to manage timelines, communicate progress, and ensure timely completion.
• Detail how marketing assets were organized and managed, referencing cloud storage solutions (e.g., Drive, SharePoint, HubSpot File Manager) if applicable.

📝 Enhancement Note: Given the emphasis on collaboration, data review, and project management tools, a portfolio that not only showcases creative talent but also demonstrates a structured, process-oriented approach to design will be highly valued. The ability to articulate the "how" and "why" behind design choices, including project management and asset organization, is crucial.

💵 Compensation & Benefits

Salary Range: $60,000 - $70,000 per year.

Benefits:

• Comprehensive Medical, Dental, and Vision Insurance coverage.
• Short-Term and Long-Term Disability coverage to provide financial security.
• Generous Paid Time Off (PTO) and Holiday Pay for work-life balance.
• 401K plan with a company match, supporting long-term financial planning.
• Maternity and Paternity Leave to support new parents.

Working Hours: Standard working hours are 8:00 A.M. to 5:00 P.M., with a one-hour lunch period. However, work hours are project-dependent, requiring flexibility based on deadlines and the schedules of internal customers. Occasional overtime may be necessary to meet project demands.

📝 Enhancement Note: The specified salary range is competitive for a Graphic Designer role with 2-5 years of experience in the Dayton, Ohio market, especially considering the added responsibilities related to marketing strategy and operations. The benefits package is robust and standard for a corporate environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Manufacturing (specifically CNC machines, automation, and related technologies). Gosiger plays a key role in supporting American manufacturing by providing advanced machinery and technical solutions.

Company Size: Gosiger is a significant player in the industrial equipment sector. While exact numbers are not provided, the mention of "Corporate Headquarters" and multiple house brands suggests a medium to large-sized organization with established operations and a substantial market presence. This size implies a structured environment with opportunities for cross-functional collaboration but also requires adherence to established processes.

Founded: The founding date is not specified, but the company's established presence in the manufacturing industry implies a history of growth and adaptation. This longevity suggests a stable work environment with a deep understanding of its market and customer base.

Team Structure: This role is part of a collaborative marketing team. The graphic designer will likely work closely with marketing managers, content creators, digital marketers, and potentially sales enablement specialists. The team's mission is to "connect teams, build brands, and drive growth through strategy-driven, integrated campaigns." The graphic designer is expected to contribute to this by creating thoughtful, creative marketing that informs, inspires, and converts.

Methodology:

• Data Analysis & Insights: The role requires reviewing campaign performance metrics and applying insights to enhance creative output, indicating a data-driven approach to marketing.
• Workflow Planning & Optimization: Project management using tools like Asana and asset organization in cloud storage are key responsibilities, pointing to a structured workflow.
• Automation & Efficiency: The emphasis on organized assets and continuous improvement suggests a focus on efficient processes.

Company Website: https://www.gosiger.com/ (Inferred from domain_derived)

📝 Enhancement Note: The company's focus on manufacturing and technology, coupled with a structured marketing team and emphasis on data-driven creative, positions this role as a critical link between technical product offerings and market communication, requiring a blend of creative skill and operational awareness.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a skilled individual contributor, likely at an intermediate level (2-5 years of experience). It requires a strong foundation in graphic design principles and software, coupled with the ability to understand and execute marketing strategies. There's an explicit mention of seeking a "broader role in the business success by being involved in strategic marketing functions," indicating potential for growth beyond pure design execution.

Reporting Structure: The graphic designer will report to a Marketing Manager or Director, working within a collaborative marketing team. They will interact frequently with internal stakeholders across sales, division management, and potentially product teams.

Operations Impact: The graphic designer's output directly impacts Gosiger's ability to communicate its value proposition for CNC machines and automation. Effective visual communication supports sales enablement, brand perception, lead generation through digital campaigns, and overall market presence. By translating technical complexity into clear visuals, this role contributes to customer acquisition and retention, thereby impacting revenue.

Growth Opportunities:

• Operations Skill Development: Opportunity to deepen understanding of marketing operations by working with HubSpot, Asana, and analyzing campaign performance metrics, potentially leading to roles focused on marketing automation or campaign management.
• Creative Specialization: Advance expertise in specific design areas such as digital marketing design, trade show exhibit design, or brand identity development.
• Strategic Contribution: Grow into a more strategic role by actively participating in campaign planning, offering design insights that align with business objectives, and contributing to brand evolution.
• Industry Expertise: Develop specialized knowledge in the manufacturing and industrial technology sectors, becoming a go-to resource for industry-specific design challenges.

📝 Enhancement Note: The "broader role in strategic marketing functions" and the emphasis on data-driven insights suggest a growth path that could lead into marketing operations, GTM strategy support, or a senior/lead designer role with strategic input.

🌐 Work Environment

Office Type: Primarily administrative within Gosiger's Corporate Headquarters in Dayton, OH. However, the description notes "occasional work and exposure to safety sensitive equipment such as CNC Machine Tools (loud consistent noises and equipment operations) and forklift operations." This implies a dynamic environment that blends office work with occasional exposure to industrial settings.

Office Location(s): Corporate Headquarters - 108 McDonough St, Dayton, OH 45402. This is a physical office location, requiring on-site presence.

Workspace Context:

• Collaborative Environment: The role is part of a collaborative marketing team and requires frequent interaction with internal stakeholders, sales teams, and division management.
• Tools & Technology: Access to standard office technology, Adobe Creative Suite, and project management/asset management tools (Asana, HubSpot, Drive, SharePoint).
• Team Interaction: Regular opportunities for team meetings, project discussions, and feedback sessions to ensure alignment and project success.

Work Schedule: The standard 8:00 AM to 5:00 PM schedule provides a consistent framework, but the requirement for project-based flexibility means the designer must be adaptable to deadlines and project needs, potentially requiring work outside of standard hours. This flexibility is common in creative and marketing roles supporting fast-paced business objectives.

📝 Enhancement Note: The blend of administrative office work with occasional exposure to industrial environments is a unique aspect of this role, emphasizing the need for adaptability and a comfort level in diverse settings.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of submitted resumes and portfolios to assess qualifications and creative experience.
• Creative Assessment: Potential for a design exercise or a portfolio review session to evaluate technical skills, conceptual thinking, and problem-solving abilities. Candidates should be prepared to discuss their design process and rationale.
• Behavioral & Team Fit: Interviews with the hiring manager and potentially other marketing team members to assess collaboration style, communication skills, initiative, and cultural fit within Gosiger's values.
• Strategic Alignment: Questions may focus on how the candidate approaches translating technical information into compelling visuals and how they would contribute to broader marketing objectives.

Portfolio Review Tips:

• Showcase Technical Communication: Include projects that effectively communicate complex or technical information. Explain your strategy for simplifying and visualizing these concepts.
• Demonstrate Brand Adherence: Present examples where you successfully maintained or evolved brand standards, highlighting your understanding of brand consistency.
• Highlight Process & Collaboration: For each project, be ready to discuss your workflow, how you incorporated feedback, and how you managed deadlines, especially if using project management tools.
• Quantify Impact (Where Possible): If a project led to measurable results (e.g., increased engagement on social media, higher conversion rates on a landing page), be prepared to share those metrics.
• Tailor to Gosiger: Research Gosiger's current marketing materials and brand aesthetic. Be prepared to discuss how your skills and style align with or could enhance their existing brand.

Challenge Preparation:

• Design Exercise: If a design challenge is provided, focus on understanding the brief, managing your time effectively, and producing a solution that demonstrates creativity, technical skill, and adherence to brand guidelines.
• Problem-Solving Scenarios: Be ready to discuss how you'd approach designing for a new product launch, a trade show, or a digital campaign, articulating your thought process and proposed solutions.
• Communication & Strategy: Prepare to articulate how your design choices support specific marketing or sales objectives and how you would present your work to stakeholders.

📝 Enhancement Note: The emphasis on translating technical information and a potential for strategic involvement means candidates should highlight not just their creative output but also their understanding of marketing objectives and their ability to collaborate effectively.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Illustrator, Photoshop, and InDesign for all design and production tasks.
• Digital Asset Management: Experience with cloud-based storage solutions like Drive, SharePoint, and HubSpot File Manager for organizing and accessing marketing assets efficiently.
• Project Management: Familiarity with Asana for managing project timelines, tasks, and team communication.

Analytics & Reporting:

• Campaign Performance Review: Ability to review metrics from digital campaigns (social media, email, landing pages) to inform future creative decisions. While not a direct analytics tool user, understanding how design impacts performance is key.

CRM & Automation:

• HubSpot: Preferred proficiency for digital campaign execution, social media content, email campaigns, and landing page design. This indicates a need for understanding how design integrates with marketing automation platforms.

📝 Enhancement Note: Proficiency in Adobe Creative Suite is non-negotiable. Experience with HubSpot and Asana is highly preferred and will significantly strengthen an application, indicating a candidate who can seamlessly integrate into Gosiger's marketing operations workflow.

👥 Team Culture & Values

Operations Values:

• Collaboration: A strong emphasis on teamwork, partnering with internal stakeholders, division management, and sales teams to achieve shared goals.
• Efficiency & Initiative: Taking ownership of projects, proactively communicating progress, and seeking ways to improve processes and design quality through data and innovation.
• Customer Focus: Demonstrated experience in customer service, with an emphasis on understanding audience needs and delivering solutions that satisfy.
• Data-Driven Approach: Utilizing campaign performance metrics to refine creative strategies and improve future design outcomes.
• Solutions-Oriented: Approaching challenges with a positive mindset and a commitment to finding effective solutions.

Collaboration Style:

• Cross-functional Integration: Working closely with marketing, sales, and potentially product teams to ensure cohesive messaging and visual representation.
• Feedback Exchange: Professionally incorporating feedback from internal and external sources to enhance designs and demonstrate flexibility.
• Knowledge Sharing: Contributing ideas for process improvement and staying informed on industry trends to enhance team effectiveness.

📝 Enhancement Note: Gosiger values a proactive, collaborative, and results-oriented team member who can translate creative vision into tangible marketing assets that drive business success within a structured environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Technical Complexity: Effectively communicating intricate details about CNC machines and automation technologies into visually accessible and engaging content for diverse audiences.
• Balancing Creativity with Brand Consistency: Maintaining a high level of creative output while strictly adhering to established brand standards for Gosiger and its house brands.
• Managing Multiple Projects & Deadlines: Juggling numerous design projects simultaneously in a fast-paced environment, requiring strong organizational and time management skills.
• Adapting to Evolving Trends: Staying current with the latest design software, digital marketing trends, and industry best practices to ensure Gosiger's marketing remains modern and impactful.
• Integrating with Operations Tools: Learning and effectively utilizing marketing operations tools like HubSpot and project management software like Asana to streamline workflows and enhance collaboration.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunities to refine skills in digital design, motion graphics, or specialized areas relevant to industrial marketing.
• Marketing Operations Acumen: Gaining practical experience with marketing automation platforms (HubSpot), project management tools (Asana), and data analysis for creative optimization.
• Industry Knowledge: Deepening understanding of the manufacturing sector, CNC technology, and automation, becoming a subject matter expert in design for this industry.
• Strategic Marketing Input: Developing the ability to contribute more significantly to marketing strategy, moving beyond execution to influence campaign direction.

📝 Enhancement Note: The primary challenges revolve around bridging the gap between technical subject matter and creative execution, while growth opportunities lie in expanding both design expertise and marketing operations understanding.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to design for a technically complex product and how you ensured clarity and audience comprehension. What was your process?" (Focus on translating technical info, audience analysis, and design methodology).
• "How do you approach maintaining brand consistency across multiple platforms and for different brands, especially when dealing with a large product portfolio?" (Focus on brand guidelines, attention to detail, and systematic approach).
• "Walk us through your process for managing multiple design projects with competing deadlines. How do you prioritize and ensure timely delivery?" (Focus on project management, organization, and communication).
• "How do you incorporate feedback from stakeholders, especially when it differs from your initial creative vision?" (Focus on collaboration, professionalism, and problem-solving).

Company & Culture Questions:

• "What interests you about Gosiger and the manufacturing industry, particularly in relation to graphic design?" (Show research and genuine interest in the company's mission and sector).
• "How do you stay current with design trends and industry best practices in marketing and digital media?" (Demonstrate proactive learning and continuous improvement).
• "Describe your ideal team environment and how you contribute to a collaborative culture." (Highlight teamwork, communication, and a solutions-oriented mindset).

Portfolio Presentation Strategy:

• Narrative Arc: For each project, tell a story: problem/objective, your approach/solution, and the outcome/impact.
• Highlight Key Skills: Explicitly point out how specific projects demonstrate your proficiency in Adobe Creative Suite, layout, typography, and digital asset creation.
• Showcase Technical Design: Emphasize any projects where you translated complex information into clear visuals.
• Explain Tool Usage: If you used Asana or HubSpot, briefly explain how these tools aided your workflow and collaboration.
• Brand Adherence Examples: Clearly show how you applied brand guidelines or evolved brand elements.

📝 Enhancement Note: Prepare to articulate not just what you designed, but why and how, connecting your creative decisions to business objectives and demonstrating your understanding of marketing strategy and process.

📌 Application Steps

To apply for this Marketing Graphic Designer position:

• Submit your application through the provided Paycom link.
• Customize Your Resume: Highlight experience with Adobe Creative Suite, digital and print design, project management (especially Asana), and any exposure to HubSpot. Quantify achievements where possible (e.g., "Designed X collateral pieces that supported Y campaign").
• Curate Your Portfolio: Select 3-5 of your strongest projects that showcase technical communication, brand adherence, and a structured design process. Ensure it's easily accessible online (e.g., PDF, personal website, Behance).
• Prepare for Portfolio Review: Practice walking through your selected portfolio pieces, explaining your design process, challenges, and solutions, and how your work aligns with Gosiger's brand and industry.
• Research Gosiger: Familiarize yourself with Gosiger's products, services, current marketing campaigns, and brand aesthetic. Understand their position in the manufacturing industry.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.