Marketing Graphic Designer

📍 Job Overview

Job Title: Marketing Graphic Designer

Company: Coupang Internal

Location: Tokyo, Japan

Job Type: Full-Time

Category: Marketing Operations / Creative Design

Date Posted: 2026-05-29

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• This role focuses on creating compelling marketing design assets for digital and offline channels, with a strong emphasis on mobile optimization and adherence to brand guidelines.

• The position requires a strategic approach to design, aiming to drive customer acquisition and improve conversion rates (CVR).

• Collaboration with various internal teams and external partners is a key aspect, demanding strong communication and project management skills.

• The designer will be responsible for producing high-quality, reproducible design assets that align with the Rocket Now brand.

• The role involves leveraging modern design tools and potentially generative AI to enhance creative output and efficiency.

📝 Enhancement Note: This is a Marketing Graphic Designer role within Coupang's "Rocket Now" initiative. While not a traditional Revenue Operations or Sales Operations role, it shares significant overlap in its focus on driving business outcomes (customer acquisition, CVR) through data-informed creative execution and cross-functional collaboration. The emphasis on A/B testing and optimizing for conversion aligns with operations-centric marketing strategies. The role requires strong digital design skills tailored for a mobile-first environment, with an understanding of marketing objectives.

📈 Primary Responsibilities

• Develop and produce a wide range of marketing creatives for diverse digital environments, including in-app messaging and company media platforms.

• Execute A/B tests for marketing campaigns and implement data-driven design strategies to optimize communication for target audiences.

• Design and produce print materials for offline marketing campaigns, ensuring brand consistency across all touchpoints.

• Create high-quality, reproducible design assets for Rocket Now's marketing initiatives, maintaining brand integrity and visual appeal.

• Proactively manage design tasks, set common goals with partner teams, and drive projects to successful completion through collaborative efforts.

• Translate marketing objectives and user insights into effective visual communication strategies.

• Ensure all designs comply with established brand guidelines and mobile platform best practices.

• Contribute to the continuous improvement of design processes and workflows within the marketing team.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and strategic marketing thinking. The inclusion of A/B testing and CVR improvement directly ties the design function to measurable business outcomes, a common focus in marketing operations. The requirement for reproducible assets and collaboration with partner teams underscores the need for structured design processes and efficient workflows.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communication, Marketing, or a related field is typically expected for roles with 2+ years of experience.

Experience: Minimum of 2 years of professional experience in graphic design, with a portfolio showcasing relevant work.

Required Skills:

• Minimum 2 years of professional experience in a design-related field.

• Portfolio Submission: A strong portfolio demonstrating design capabilities is mandatory for application.

• Proficiency in Adobe Creative Suite (e.g., Photoshop, Illustrator, InDesign).

• Expertise in Figma for collaborative design and prototyping.

• Familiarity and practical application skills with Generative AI tools for creative enhancement.

• Ability to propose strategic design solutions that contribute to customer acquisition and CVR improvement.

• Strong graphic design skills with a proven track record of producing high-quality creative assets under tight deadlines.

• Excellent teamwork and communication skills, with the ability to collaborate effectively with multiple stakeholders.

Preferred Skills:

• Experience with video or motion graphics design.

• Web production skills, including HTML/CSS and WordPress.

• Proficiency in English and/or Korean for international communication.

• Understanding of mobile platforms, product design, or related experience.

• Knowledge of customer psychology and O2O (Online-to-Offline) industry trends.

• Demonstrated ability in process improvement, efficiency enhancement, and autonomous task management.

📝 Enhancement Note: The "Required Skills" section strongly emphasizes practical design tool proficiency and strategic thinking related to marketing objectives. The portfolio requirement is critical. Preferred skills indicate a desire for a well-rounded designer who can contribute beyond static visuals, touching on web development and potentially international collaboration, which is valuable in a global tech company like Coupang.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Visual Design Excellence: Showcase a diverse range of high-quality digital and print designs, demonstrating strong aesthetic principles, layout skills, and typography.

• Mobile-First Optimization: Include case studies or examples of designs specifically optimized for mobile platforms (apps, mobile web), highlighting user experience considerations.

• Strategic Impact: Present projects that clearly demonstrate how your design contributed to specific marketing goals, such as customer acquisition, engagement, or conversion rate improvements. Quantifiable results are highly valued.

• Process & Tools: Highlight your proficiency with key design tools like Adobe Creative Suite and Figma. If applicable, showcase any innovative use of Generative AI in your workflow.

• Brand Adherence and Adaptability: Demonstrate an understanding of brand guidelines and how you applied them, as well as your ability to adapt your style to different campaign needs.

Process Documentation:

• While formal process documentation might not be a primary output for a designer, the portfolio should implicitly demonstrate:
  • Workflow Design: How you approach a design brief, from initial concept to final delivery.
  • Collaboration Integration: Examples of how you've worked with marketing managers, product teams, or other stakeholders to refine designs.
  • Iteration and Optimization: Evidence of design iterations based on feedback, A/B testing results, or performance data.

📝 Enhancement Note: For a design role, the "portfolio" is the primary "process and systems" artifact. The emphasis here is on demonstrating not just creative output, but also the strategic thinking, technical execution, and measurable impact behind the designs. The inclusion of A/B testing and mobile optimization links the creative work directly to operational marketing goals.

💵 Compensation & Benefits

Salary Range:

Based on industry standards for a Marketing Graphic Designer with 2-5 years of experience in Tokyo, Japan, the estimated annual salary range is ¥4,500,000 - ¥7,000,000 JPY. This range can vary based on the candidate's specific experience, skill set, and the final scope of responsibilities.

Benefits:

• Full-time Employment: Standard employment benefits package as per Japanese labor laws.

• Health Insurance: Comprehensive health and dental insurance coverage.

• Paid Time Off: Generous paid vacation, sick leave, and national holidays.

• Transportation Allowance: Reimbursement for commuting expenses.

• Professional Development: Opportunities for training, workshops, and conferences to enhance design skills.

• Performance Bonuses: Potential for bonuses based on individual and company performance.

• Employee Discounts: Access to Coupang's services and products.

Working Hours:

• Standard full-time working hours, typically 40 hours per week (e.g., 9:00 AM to 6:00 PM) with a one-hour break.

• Flexibility may be offered based on team needs and project deadlines, but the role is on-site.

📝 Enhancement Note: Salary estimates are based on research of graphic designer roles in Tokyo with 2-5 years of experience, considering the tech industry context. Benefits are standard for full-time positions in Japan and tech companies. The "on-site" requirement is confirmed.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce / Technology. Coupang is a leading e-commerce platform known for its rapid delivery services and extensive product selection. The "Rocket Now" initiative likely focuses on quick commerce or on-demand delivery services.

Company Size: Coupang is a large, publicly traded technology company with a significant global presence, employing tens of thousands of people.

Founded: Coupang was founded in 2010.

Team Structure:

• The role is within the "Rocket Now" marketing design team.

• This team likely comprises designers, potentially marketing specialists, and reports to a Marketing Manager or Creative Director.

Methodology:

• Data-Driven Creativity: Emphasis on using A/B testing and performance metrics to inform design decisions and optimize for conversion.

• Agile Development: Likely operates with agile methodologies, requiring adaptability and quick iteration cycles.

• Brand Consistency: Strong focus on maintaining a unified brand identity across all marketing touchpoints.

• Cross-Functional Collaboration: Integrated approach to working with various departments to achieve shared business objectives.

Company Website: https://www.coupang.com/ (Note: The specific "Rocket Now" initiative might have dedicated pages or be integrated within the main site.)

📝 Enhancement Note: Coupang's culture is known for its fast-paced, execution-oriented environment. For a designer, this means being adaptable, detail-oriented, and focused on delivering measurable results. The "Rocket Now" context suggests a focus on speed, efficiency, and immediate customer impact.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Junior to Mid-Level Graphic Designer. It offers a foundation in marketing design within a large tech/e-commerce organization, with opportunities to specialize and grow.

Reporting Structure: Typically, a Marketing Graphic Designer would report to a Marketing Design Lead, Creative Director, or a Marketing Manager responsible for the "Rocket Now" initiative.

Operations Impact: The role's impact is directly tied to the effectiveness of marketing campaigns in driving customer acquisition and conversion. High-quality, optimized designs directly contribute to revenue generation and user engagement metrics.

Growth Opportunities:

• Specialization: Develop expertise in specific areas like motion graphics, UI/UX design for marketing, or data-informed creative strategy.

• Senior Designer/Lead Role: Progress to a Senior Graphic Designer or potentially a Marketing Design Lead position, managing projects and mentoring junior designers.

• Cross-Functional Moves: Leverage design skills and understanding of marketing/e-commerce to move into related roles like Product Marketing, UI/UX design, or even marketing operations management.

• International Exposure: With proficiency in English or Korean, opportunities to work on global campaigns or with international teams may arise.

📝 Enhancement Note: This role offers a clear path for growth within a large organization, moving from execution to strategy and potential leadership. The emphasis on data-driven design and mobile optimization provides valuable skills applicable to a wide range of marketing and operations roles.

🌐 Work Environment

Office Type: Likely a modern, collaborative office space typical of a large tech company in Tokyo. This would include open-plan areas, meeting rooms, and potentially dedicated creative studios.

Office Location(s): The role is specified for Tokyo, Japan. Coupang likely has significant office presence in major urban centers.

Workspace Context:

• Collaborative Environment: Expect to work closely with marketing strategists, copywriters, product managers, and other designers.

• Technology & Tools: Access to industry-standard design software (Adobe Creative Suite, Figma), high-performance workstations, and potentially advanced creative technologies like Generative AI tools.

• Team Interaction: Regular team meetings, brainstorming sessions, and project reviews to foster a dynamic and productive creative environment.

Work Schedule:

• Primarily on-site, supporting the collaborative and dynamic nature of marketing campaign development.

• Standard business hours, but project demands may occasionally require flexibility. The focus on A/B testing and campaign optimization means the work is tied to ongoing marketing efforts and performance cycles.

📝 Enhancement Note: The on-site requirement is crucial. The work environment is expected to be fast-paced and collaborative, aligning with Coupang's operational ethos. Access to modern tools is a given for a tech company.

📄 Application & Portfolio Review Process

Interview Process:

1. Application & Portfolio Submission: Submit resume and a strong portfolio. The portfolio is critical for this role.

2. Initial Screening (Phone/Zoom): A brief interview to assess basic qualifications, communication skills, and cultural fit.

3. On-site (or Online) Interview: A more in-depth session potentially involving a design challenge, portfolio review presentation, and discussions with the hiring manager and team members.

4. Final Interview & Offer: Final discussions and offer extension.

Portfolio Review Tips:

• Curate Selectively: Showcase 5-7 of your strongest, most relevant projects. Quality over quantity.

• Tell a Story: For each project, explain the brief, your role, the challenges, your design process, the tools used, and the results (e.g., increased CVR, engagement).

• Highlight Strategic Thinking: Emphasize how your designs addressed specific marketing objectives and user needs.

• Demonstrate Tool Proficiency: Clearly show your mastery of Adobe Creative Suite and Figma. If you used Generative AI, explain how.

• Mobile Optimization Focus: Include examples where mobile-first design principles were applied.

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate.

Challenge Preparation:

• Be prepared for a design challenge that might involve creating a quick concept for a specific campaign, optimizing an existing design, or responding to a hypothetical marketing scenario.

• Practice articulating your design decisions clearly and concisely, linking them back to business goals.

• Prepare to discuss your experience with A/B testing and how you've used data to inform your creative choices.

📝 Enhancement Note: The interview process heavily relies on the portfolio. Candidates should prepare to present their work strategically, focusing on impact and process, not just aesthetics. The on-site interview suggests a need to understand the physical work environment and team dynamics.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for professional graphic design, including Photoshop, Illustrator, InDesign, and potentially After Effects for motion graphics.

• Figma: Crucial for collaborative design, prototyping, and UI/UX aspects relevant to digital marketing assets and mobile optimization.

• Generative AI Tools: Proficiency or familiarity with tools like Midjourney, DALL-E, Stable Diffusion, or Adobe Firefly for concept generation, asset creation, or enhancing workflows.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable for this design role, but an understanding of how marketing campaigns are executed through CRM and automation platforms can provide valuable context.

📝 Enhancement Note: The emphasis on Adobe Creative Suite and Figma is standard. The inclusion of Generative AI signals a forward-thinking approach to creative tooling. Understanding basic analytics interpretation is important for a data-informed designer.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: Designs should always consider the end-user experience and how to best serve customer needs within the Rocket Now ecosystem.

• Data-Driven Decisions: While creative, designs should be informed by performance data, A/B testing results, and customer insights.

• Efficiency & Speed: In line with Coupang's "Rocket" brand, there's an expectation of delivering high-quality work efficiently and at pace.

• Collaboration & Transparency: Open communication and teamwork are vital for success, especially when working with multiple stakeholders on time-sensitive campaigns.

• Continuous Improvement: A mindset of constantly seeking ways to enhance designs, processes, and personal skills.

Collaboration Style:

• Cross-functional Integration: Actively engage with marketing strategists, product managers, and other teams to ensure design aligns with overall business and product goals.

• Feedback-Oriented: Embrace constructive feedback from peers and stakeholders to refine designs.

• Proactive Communication: Keep teams informed of design progress, potential challenges, and timelines.

• Shared Ownership: Work towards common goals, understanding that the success of a campaign is a collective effort.

📝 Enhancement Note: The values reflect a blend of creative excellence and operational efficiency, common in fast-paced tech environments. The emphasis on collaboration and data should be a key takeaway for candidates.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: Delivering high-impact creative assets quickly in a fast-paced e-commerce environment.

• Adapting to Evolving Trends: Staying current with design trends, AI advancements, and platform-specific best practices (especially mobile).

• Stakeholder Management: Effectively translating diverse stakeholder feedback into cohesive design solutions.

• Quantifying Design Impact: Clearly demonstrating the ROI of design work, especially in A/B testing scenarios.

Learning & Development Opportunities:

• Advanced Design Tool Training: Access to training for new features in Adobe Creative Suite, Figma, or emerging AI creative tools.

• Specialized Design Workshops: Opportunities to attend workshops on motion graphics, UX/UI for marketing, or data visualization.

• Industry Conferences: Potential for attending relevant marketing and design conferences to gain insights and network.

• Mentorship: Learning from experienced designers and marketing professionals within Coupang.

• Exposure to E-commerce Strategy: Gaining a deeper understanding of e-commerce operations, customer acquisition funnels, and conversion rate optimization.

📝 Enhancement Note: Understanding these challenges prepares candidates for the realities of the role. The growth opportunities highlight the potential for skill development and career advancement within Coupang's structure.

💡 Interview Preparation

Strategy Questions:

• "Describe a time your design directly contributed to a measurable increase in customer acquisition or conversion rate. What was your process?" (Prepare a case study from your portfolio.)

• "How do you approach designing for mobile platforms versus desktop? Can you give an example?" (Focus on mobile-first principles and optimization.)

• "Walk us through your process for an A/B test. How do you design variations, and what do you look for in the results?" (Demonstrate understanding of data-informed design.)

Company & Culture Questions:

• "What interests you about Coupang and the 'Rocket Now' initiative specifically?" (Research Coupang's mission and recent news.)

• "How do you see your design skills contributing to Coupang's goals in the fast-paced e-commerce market?" (Connect your skills to business outcomes.)

Portfolio Presentation Strategy:

• Structure: Begin with a brief overview of your career and design philosophy. Then, present 2-3 key projects in detail.

• For Each Project:

  • Context: What was the problem/brief?
  • Your Role: What were your specific contributions?
  • Process: How did you approach it? (Ideation, tools, iterations)
  • Solution: Showcase the final design.
  • Impact: What were the results? (Quantify if possible: CVR, engagement, acquisition.)

• Tool Demonstration: Be ready to discuss your proficiency with Adobe Creative Suite and Figma. If you used Generative AI, explain its role.

• Conciseness: Aim for clarity and brevity. Practice your pitch to ensure it fits within the allotted time.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative talent, but also strategic thinking, problem-solving abilities, and an understanding of business objectives relevant to marketing and e-commerce operations. The portfolio presentation is the cornerstone of the interview.

📌 Application Steps

To apply for this Marketing Graphic Designer position:

• Submit your application through the provided link on Greenhouse.

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating mobile optimization, A/B testing contributions, customer acquisition/CVR impact, and proficiency with Adobe Creative Suite and Figma. Select 2-3 strong case studies that tell a compelling story.

• Resume Optimization: Ensure your resume clearly lists your 2+ years of experience, specific design skills (mentioning Adobe Creative Suite, Figma, Generative AI), and any quantifiable achievements related to marketing campaign success. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, strategic thinking, and results for each portfolio piece. Prepare to discuss your approach to mobile design and A/B testing.

• Company Research: Familiarize yourself with Coupang, its "Rocket Now" service, and its competitive landscape in e-commerce. Understand their brand aesthetic and marketing approach.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with Coupang Internal before making application decisions.