Marketing Digital Brand Designer - Lifeworks

📍 Job Overview

Job Title: Marketing Digital Brand Designer - Lifeworks

Company: Aramark

Location: Henrico, Virginia, US

Job Type: Full-time

Category: Marketing Operations / Creative Services

Date Posted: May 22, 2026

Experience Level: Mid-Level (3+ years)

Remote Status: On-site

🚀 Role Summary

• Develop and execute visually compelling brand assets across digital, print, and environmental platforms to enhance brand visibility and engagement for Aramark's LifeWorks division.

• Maintain and evolve brand standards, ensuring consistent visual identity across all marketing materials and internal communications.

• Support the planning and execution of marketing campaigns, events, and promotions, contributing to brand activations and client engagement strategies.

• Collaborate with cross-functional teams to conceptualize and design creative solutions that align with business objectives and enhance the customer experience.

• Provide administrative support for marketing initiatives, including project coordination, order placement, and digital asset management.

📝 Enhancement Note: This role is positioned within Aramark's "LifeWorks" division, which focuses on business dining. The "Digital Brand Designer" title, combined with responsibilities like "social media graphics," "digital advertising campaigns," and "email marketing," indicates a strong emphasis on digital marketing collateral creation and a need for proficiency in digital design tools. The inclusion of "administrative works" and "ordering supplies" suggests a blend of creative and operational support functions, common in marketing operations roles within larger organizations.

📈 Primary Responsibilities

• Create visually compelling and on-brand assets for diverse channels including social media graphics, event collateral, presentations, signage, and internal communications.

• Design and manage content for email marketing, social media platforms, and digital advertising campaigns, ensuring alignment with marketing strategies.

• Maintain and enforce brand standards, ensuring visual consistency across all design outputs and brand touchpoints.

• Collaborate with marketing and cross-functional teams to conceptualize and execute integrated marketing campaigns, brand activations, and promotional events.

• Develop and manage templates and branded tools to empower internal partners in content creation and brand adherence.

• Assist with the coordination and execution of marketing events and promotions, from initial concept to breakdown.

• Support photography, video, and motion graphics needs as required for marketing initiatives.

• Place orders for marketing supplies, signage, and packaging, managing inventory and vendor relationships.

• Provide administrative support, including project coordination, scheduling meetings, formulating meeting notes, and maintaining a digital filing system.

📝 Enhancement Note: The responsibilities highlight a dual focus: core graphic design for digital and print collateral, and supporting marketing operations through event coordination, administrative tasks, and asset management. This suggests the role requires not only creative design skills but also organizational and project management capabilities to ensure smooth execution of marketing initiatives.

🎓 Skills & Qualifications

Education:

• While no specific degree is listed, a Bachelor's degree in Graphic Design, Marketing, Communications, or a related field is typically expected for a role requiring 3+ years of professional experience.

Experience:

• Minimum of 3 years of professional graphic design experience, with a portfolio showcasing a range of digital and print design work.

Required Skills:

• Proficiency in Adobe Suite (e.g., Photoshop, Illustrator, InDesign).

• Strong command of Google Suite (Docs, Sheets, Slides, Calendar, Drive).

• Experience with Canva for rapid asset creation and template development.

• Excellent time management skills with the ability to prioritize tasks and meet tight deadlines effectively.

• Exceptional attention to detail and problem-solving capabilities to ensure accuracy and find creative solutions.

• Strong written and verbal communication skills for effective collaboration and stakeholder interaction.

• Robust organizational skills enabling efficient multitasking and project management.

Preferred Skills:

• Experience with email marketing platforms and digital advertising creative development.

• Familiarity with motion graphics or video editing software.

• Experience in the hospitality or food service industry.

• Knowledge of content management systems (CMS) or digital asset management (DAM) systems.

📝 Enhancement Note: The requirement for both Adobe Suite and Canva suggests a need for both high-fidelity design work and quick, efficient asset creation. The emphasis on Google Suite indicates extensive use of Google's collaborative tools for project management and communication, common in large corporate environments.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating a strong foundation in graphic design principles, with a focus on digital assets such as social media graphics, web banners, and email templates.

• Examples showcasing brand consistency across various mediums, including print collateral, signage, and internal communications.

• Case studies or examples of how design solutions contributed to marketing campaign objectives, event success, or brand engagement.

Process Documentation:

• Evidence of creating and utilizing design templates and branded tools to standardize content creation for internal partners.

• Examples of managing design requests and timelines, illustrating an understanding of project prioritization and workflow optimization.

• Demonstrated ability to maintain organized digital assets and project files, such as through experience with Google Shared Drive.

📝 Enhancement Note: For a design role with operational support, the portfolio should not only showcase creative output but also demonstrate an understanding of brand governance, process efficiency, and the ability to support marketing operations. Highlighting how designs met specific business objectives will be crucial.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Paid Time Off (PTO), Vacation Pay, and Holiday Pay (for Full-Time employees).

• Comprehensive benefits package including Medical, Vision, and Dental Insurance.

• Front Line Education Assistance program, supporting professional development.

Working Hours:

• Typically a 40-hour work week.

• The role is primarily Monday-Friday, with limited late nights or weekends, offering a favorable work-life balance common in corporate dining environments.

📝 Enhancement Note: The salary estimate is based on industry benchmarks for mid-level graphic designers in the Richmond, VA metropolitan area, considering the specific requirements of the role and the benefits package offered. The "LifeWorks" division's focus on business dining suggests a standard corporate work schedule, which is a significant perk for many candidates.

🎯 Team & Company Context

🏢 Company Culture

Industry: Food Services & Facilities Management. Aramark is a global leader, providing a wide range of services to clients in education, healthcare, sports and entertainment, and business dining.

Company Size: Aramark is a large, publicly traded corporation with tens of thousands of employees globally. This scale offers stability and extensive resources.

Founded: Aramark was founded in 1960. The company has a long history and established corporate structure.

Team Structure:

• The role reports into the LifeWorks division, which specializes in business dining. The immediate team likely comprises other marketing professionals, operations managers, and potentially culinary staff.

• The reporting structure will be within the marketing or operational support function of the LifeWorks division.

Methodology:

• Aramark's "Inspire Life at Work" philosophy emphasizes heartfelt, knowledgeable, and personalized service, suggesting a customer-centric and employee-focused approach.

• Data-driven decision-making is likely prevalent, with a focus on metrics to measure campaign effectiveness and operational efficiency.

• Emphasis on maintaining brand standards and ensuring visual consistency across all client sites and communications.

Company Website: http://www.aramarkcareers.com

📝 Enhancement Note: Aramark's global presence and long history imply a structured corporate environment with established processes. The "LifeWorks" division's focus on "business dining" and "inspirational service culture" suggests a blend of corporate professionalism with a hospitality-oriented approach to client and employee experiences.

📈 Career & Growth Analysis

Operations Career Level: This role is a mid-level position, serving as a Digital Brand Designer with significant operational support responsibilities. It requires a blend of creative talent and organizational skills to manage marketing collateral and assist with campaign execution.

Reporting Structure: The designer will likely report to a Marketing Manager or Director within the LifeWorks division, who oversees broader marketing strategies and operations.

Operations Impact: The designer's work directly influences brand perception, client engagement, and internal communication effectiveness. High-quality, consistent branding and well-executed marketing materials are critical for supporting sales efforts, client retention, and employee morale within Aramark's serviced locations.

Growth Opportunities:

• Specialization: Potential to deepen expertise in specific digital marketing design areas (e.g., motion graphics, UX/UI design for digital platforms, advanced campaign design).

• Leadership: Opportunity to move into a Senior Designer role, potentially leading design projects or mentoring junior designers.

• Marketing Operations: With demonstrated operational aptitude, career progression into a Marketing Operations Specialist or Manager role is possible, focusing on campaign execution, process improvement, and technology utilization.

• Cross-functional Mobility: The broad scope of Aramark allows for potential lateral moves into other marketing or creative roles within different divisions.

📝 Enhancement Note: The combination of design and operational support roles offers a unique growth path. Candidates demonstrating strong organizational skills and a proactive approach to marketing execution can leverage this role to transition into broader marketing operations or management positions within a large corporation like Aramark.

🌐 Work Environment

Office Type: This is an on-site role, likely within a corporate office setting at Aramark's Henrico, VA location. The environment will be professional and collaborative.

Office Location(s): Henrico, Virginia (specific building/campus details would be provided upon inquiry or offer). The location in Henrico suggests accessibility within the greater Richmond metropolitan area.

Workspace Context:

• The workspace is expected to be collaborative, with opportunities for interaction with marketing, operations, and potentially culinary teams.

• Access to standard office technology, design software (Adobe Suite, Google Suite, Canva), and potentially project management tools will be provided.

Work Schedule:

• Standard Monday-Friday, 40-hour work week.

• This schedule offers limited late nights or weekends, providing a good work-life balance, which is a significant benefit for creative professionals.

📝 Enhancement Note: The emphasis on an on-site role indicates a preference for in-person collaboration, which is beneficial for creative brainstorming and team cohesion in design and marketing operations. The limited non-standard hours are a key selling point for work-life balance.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review applications and portfolios to assess basic qualifications and creative fit.

• Portfolio Review & Skill Assessment: Candidates will likely be asked to present their portfolio, discussing specific projects, design choices, and their impact. This may include a discussion of their proficiency with design tools and their approach to brand consistency.

• Skills-Based Interview: Questions will focus on design methodologies, problem-solving abilities, time management, collaboration, and experience with digital marketing and administrative tasks.

• Behavioral & Situational Questions: To assess cultural fit, teamwork, and how candidates handle challenges, questions related to Aramark's values and the "LifeWorks" division's philosophy will be asked.

• Final Interview: Potentially with a senior leader to discuss overall fit and strategic alignment.

Portfolio Review Tips:

• Curate a portfolio that clearly showcases your best work, with a strong emphasis on digital design examples relevant to social media, email, and digital advertising.

• For each project, include a brief description outlining the objective, your role, the tools used, the design process, and the measurable outcomes or impact.

• Highlight examples demonstrating your ability to maintain brand consistency and adapt designs to different platforms.

• Include any examples of creating templates or tools that improved efficiency for others.

Challenge Preparation:

• Candidates may be given a design challenge (e.g., create a social media graphic for a specific event or campaign) to assess their creative thinking, tool proficiency, and ability to adhere to brand guidelines under a time constraint.

• Practice articulating your design rationale and demonstrating how your work aligns with business and marketing objectives.

📝 Enhancement Note: The portfolio is critical for this role. Candidates should prepare to not only show their creative output but also articulate the strategic thinking and operational considerations behind their designs, particularly how they contribute to brand consistency and marketing effectiveness.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for professional graphic design, including Photoshop (image editing), Illustrator (vector graphics), and InDesign (layout and print design).

• Canva: Crucial for rapid asset creation, template development, and potentially empowering internal partners with user-friendly design tools.

• Google Suite: A core component for collaboration, document creation, scheduling, and file management (Docs, Sheets, Slides, Calendar, Drive).

Analytics & Reporting:

• Familiarity with analytics dashboards for social media (e.g., Facebook Insights, Instagram Analytics) and email marketing platforms to understand content performance.

CRM & Automation:

• While not a primary CRM role, understanding how design assets integrate into marketing automation platforms or email service providers (ESPs) is beneficial.

• Experience with creating assets for digital advertising platforms (e.g., Google Ads, social media ad managers).

📝 Enhancement Note: Proficiency in Adobe Suite and Canva is non-negotiable. A strong understanding of how these tools integrate with digital marketing channels and collaborative platforms like Google Suite is key to success in this role.

👥 Team Culture & Values

Operations Values:

• Service Excellence: Reflecting Aramark's "Inspire Life" philosophy, a commitment to exceptional service for both internal stakeholders and external clients.

• Brand Integrity: A strong dedication to maintaining brand standards and ensuring visual consistency across all communications.

• Collaboration: A proactive approach to working with cross-functional teams, fostering a supportive and communicative environment.

• Efficiency & Innovation: Striving for streamlined processes, utilizing tools effectively, and seeking creative solutions to design and marketing challenges.

• Professionalism: Maintaining a cheerful, professional, and detail-oriented demeanor in all interactions.

Collaboration Style:

• Cross-functional Integration: Actively partnering with marketing, operations, and other departments to ensure design initiatives align with broader business goals.

• Feedback-Oriented: Open to receiving and providing constructive feedback to enhance designs and processes.

• Shared Ownership: Contributing to team success by supporting colleagues and sharing knowledge, particularly regarding design best practices and tool utilization.

📝 Enhancement Note: The company's stated mission and division focus suggest a culture that values both professionalism and a human-centered approach. Candidates should demonstrate an ability to work collaboratively and contribute positively to a team environment that aims to "Inspire Life."

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Demands with Operational Support: Juggling multiple design projects with varying deadlines while also fulfilling administrative duties requires strong prioritization and time management.

• Maintaining Brand Consistency Across Diverse Applications: Ensuring all assets, from social media posts to large-scale signage, adhere strictly to brand guidelines can be demanding.

• Adapting to Evolving Digital Trends: Staying current with design best practices and platform requirements in the fast-paced digital marketing landscape.

• Managing Stakeholder Expectations: Effectively communicating design timelines and capabilities to various internal stakeholders with different needs and priorities.

Learning & Development Opportunities:

• Skill Enhancement: Opportunities to deepen expertise in specific design software, digital marketing platforms, or emerging design trends.

• Cross-functional Exposure: Learning about different aspects of Aramark's business through collaboration with various departments.

• Professional Development: Access to Aramark's "Front Line Education Assistance" program can support formal learning and skill development.

• Mentorship: Potential to learn from experienced marketing and operations professionals within the organization.

📝 Enhancement Note: This role offers a unique challenge in blending creative execution with operational support. Successfully navigating these challenges will provide a strong foundation for future growth in either specialized design or broader marketing operations roles.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to create multiple design assets for a single marketing campaign. How did you ensure brand consistency across all elements?" (Assesses brand management and campaign execution.)

• "How do you prioritize design requests when faced with tight deadlines and multiple stakeholders?" (Evaluates time management and prioritization skills.)

• "Walk us through a project where you had to create a design from scratch based on a client's or stakeholder's brief. What was your process?" (Tests design methodology and stakeholder communication.)

Company & Culture Questions:

• "What do you know about Aramark's 'Inspire Life' philosophy, and how do you see your role contributing to it?" (Assesses cultural alignment and understanding of company values.)

• "Describe your experience working collaboratively with non-design teams, such as operations or sales." (Evaluates teamwork and cross-functional collaboration.)

Portfolio Presentation Strategy:

• Select 3-5 diverse projects that best represent your skills in digital design, brand consistency, and operational support.

• For each project, clearly articulate the objective, your specific contribution, the tools used, the challenges faced, and the outcome. Use metrics where possible (e.g., engagement rates, click-through rates for digital assets).

• Be prepared to discuss your design process, how you interpret brand guidelines, and how you manage project timelines.

• Showcase your proficiency with Adobe Suite, Canva, and Google Suite through examples of your work and workflow.

📝 Enhancement Note: Interviewers will be looking for a candidate who is not only creatively talented but also organized, communicative, and capable of supporting marketing operations. Highlighting past successes in managing multiple projects and collaborating effectively will be key.

📌 Application Steps

To apply for this Marketing Digital Brand Designer position:

• Submit your application through the Aramark Careers portal using the provided link.

• Customize your resume to highlight specific experience with graphic design software (Adobe Suite, Canva), digital marketing collateral creation, brand management, and administrative support tasks. Quantify achievements where possible.

• Prepare a portfolio that clearly showcases your best digital design work, emphasizing brand consistency and your ability to meet deadlines. Include case studies that demonstrate the impact of your designs.

• Research Aramark and the LifeWorks division. Understand their mission, values, and the importance of their "Inspire Life" philosophy. Prepare to discuss how your skills and approach align with their culture.

• Practice articulating your design process and rationale. Be ready to discuss how you handle feedback, manage multiple projects, and collaborate with cross-functional teams.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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