Marketing Designer, Web

📍 Job Overview

Job Title: Marketing Designer, Web

Company: PolicyMe

Location: Remote in Toronto, Ontario, Canada

Job Type: Full-time

Category: Marketing Operations / Web Design & Development

Date Posted: 2026-09-09

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Design and maintain high-quality marketing web experiences using Webflow and Figma to support growth and content initiatives, focusing on conversion-aware, accessible, and responsive layouts.

• Own the quality and publishing of marketing site content within the CMS, ensuring meticulous attention to detail from pre- to post-launch.

• Lead implementation handoffs with development agencies, clearly communicating design specifications and managing feedback through the development lifecycle.

• Contribute to the evolution of PolicyMe's web and marketing design identity, bringing a strong visual point of view to a fast-paced, remote-first startup environment.

📝 Enhancement Note: While the title is "Marketing Designer, Web," the responsibilities and requirements strongly indicate a role deeply integrated with marketing operations and GTM strategies, particularly in driving lead generation and customer acquisition through the company website. The emphasis on CMS management, quality assurance, and collaboration with Growth teams solidifies its operations-adjacent nature.

📈 Primary Responsibilities

• Translate Growth and Content team briefs into polished Figma designs for key marketing pages, including landing pages, product pages, editorial hubs, and campaign-specific sites.

• Develop clear, conversion-aware, accessible, and responsive page layouts, leveraging the existing design system and reusable components to ensure brand consistency and efficiency.

• Design new components and extend the current design system thoughtfully, ensuring cohesiveness and reusability across the marketing website.

• Continuously improve the everyday surfaces of the marketing site, such as navigation, content modules, and templates, with the same diligence as major launches.

• Actively participate in the evolution of PolicyMe's web and marketing design identity, providing creative direction in partnership with Growth and Design leadership.

• Master and utilize the company's CMS and Webflow environment for building, updating, and publishing web pages.

• Conduct rigorous pre- and post-launch quality assurance, including responsive checks, visual QA, content and link validation, and localization review.

• Maintain and enhance reusable Figma components, CMS templates, and design guardrails to accelerate team velocity without compromising quality.

• Prepare comprehensive design handoffs for Webflow/development partners, detailing interaction states, edge cases, annotations, and providing clear walkthroughs.

• Manage design feedback throughout the implementation process, ensuring launched work accurately reflects the intended user experience.

• Coordinate closely with Growth, Content, Design, and Engineering teams to clarify project scope, identify dependencies, and maintain project momentum.

• Support selected creative needs for broader Growth initiatives, including campaign assets, digital ads, slide templates, email UI, and illustrations.

• Leverage AI design tools, such as Claude Design, for rapid exploration, wireframing, variation generation, and production acceleration, always applying human judgment to final outputs.

📝 Enhancement Note: The responsibilities highlight a hybrid role that bridges pure design with hands-on CMS implementation and project management, typical of roles supporting GTM efforts where speed and quality are paramount. The emphasis on "conversion-aware" and "Growth briefs" directly links this design role to revenue generation objectives.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational foundation in Graphic Design, Web Design, Digital Media, or a related field is implied by the nature of the role and the emphasis on a strong portfolio.

Experience: 2–4 years of dedicated experience in marketing design, web design, brand design, or other digital design capacities, with exceptional portfolios being the primary determinant of suitability.

Required Skills:

• Portfolio Excellence: A portfolio demonstrating highly polished marketing websites or landing pages, alongside evidence of breadth across various formats (e.g., campaign work, motion graphics, illustration, presentations, ads, or email design).

• Figma Proficiency: Advanced skills in Figma, with a keen eye for typography, spacing, composition, visual hierarchy, image selection, and responsive design principles.

• CMS/No-Code Experience: Demonstrated experience working with a Content Management System (CMS) or a no-code/low-code site builder platform.

• Component System Thinking: Ability to work within and thoughtfully extend an existing component system, rather than solely creating one-off page designs.

• Quality Ownership: A meticulous and reliable approach to quality assurance, with a willingness to own both high-visibility launches and routine CMS/site maintenance tasks.

• Clear Communication: Strong written and verbal communication skills, including the ability to write useful specifications, provide actionable feedback to developers, and collaborate effectively with non-design partners.

• Agility & AI Tooling: Comfort in juggling concurrent requests, making practical trade-offs, and leveraging AI design tools to enhance speed and efficiency without compromising design quality.

Preferred Skills:

• Webflow Expertise: Prior experience with Webflow, including familiarity with CMS collections, global components, slots and variables, responsive page building techniques, or publishing workflows.

• Basic HTML/CSS Literacy: Foundational understanding of HTML and CSS to better inform design decisions and communication with developers.

• Agency/Freelancer Management: Experience briefing, reviewing, or quality assurance testing of work produced by agency or freelance developers.

• Industry Experience: Prior experience in high-trust, regulated industries (like insurance), consumer-facing businesses, or content-heavy organizations.

• Conversion & Accessibility Focus: Familiarity with accessibility standards (WCAG), localization best practices, SEO-aware content templates, or conversion-oriented web design principles.

📝 Enhancement Note: The "need to have" for experience is flexible, emphasizing portfolio quality over a strict number of years, which is common for creative roles. The preferred skills directly point to the technical and strategic nuances of web design within a marketing operations context.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Marketing Website Case Studies: Showcase 2-3 detailed case studies of marketing websites or high-converting landing pages you have designed. Each case study should articulate the business objective, your design process, the challenges faced, and the impact of your design solutions.

• Component System Integration: Provide examples of how you have worked with or extended existing design systems and component libraries, demonstrating an understanding of reusability and scalability.

• Responsive Design Examples: Include clear visual evidence of responsive design implementation across various devices (desktop, tablet, mobile), highlighting your approach to adaptive layouts.

• Breadth of Work: Demonstrate versatility by including examples of other marketing collateral, such as digital ads, email UI, campaign creative, or presentation decks, to show your ability to maintain brand consistency across channels.

• CMS/Webflow Examples (if applicable): If you have specific Webflow projects or experience with other CMS platforms, highlight these to showcase your practical implementation skills.

Process Documentation:

• Design Process Walkthrough: Be prepared to articulate your design process from brief to launch, including ideation, wireframing, prototyping, user testing (if applicable), and final asset delivery.

• Quality Assurance Methodology: Detail your approach to visual QA and pre/post-launch checks, emphasizing how you ensure accuracy, responsiveness, and adherence to design specifications.

• Component Design Standards: Explain your thinking behind designing reusable components, including considerations for flexibility, accessibility, and maintainability within a CMS context.

• Handoff Best Practices: Describe your process for handing off designs to developers or CMS implementers, including the types of documentation, annotations, and communication methods you employ.

📝 Enhancement Note: For a "Marketing Designer, Web" role that involves CMS work, the portfolio needs to balance aesthetic design skills with practical implementation considerations and a demonstrated understanding of the marketing funnel.

💵 Compensation & Benefits

Salary Range: The total target cash compensation for this role is $95,000–$115,000 CAD annually, based on experience. This range is competitive for a mid-level Marketing Designer role in the Toronto area, considering the remote nature and the specialized skills required for Webflow and CMS management.

Benefits:

• Generous PTO: 20 vacation days to ensure work-life balance and employee well-being.

• Comprehensive Health Benefits: A full benefits package with premiums paid entirely by PolicyMe, covering health, dental, and potentially vision.

• Professional Development: Investment in ongoing learning with an L&D budget, an AI tooling budget, and performance reviews twice a year.

• Stock Options: Access to stock options based on performance, aligning employee success with company growth.

• Remote-First Culture: A work environment that supports flexibility and autonomy, with the option to work from home.

• In-Person Socials: PolicyMe covers costs for two annual in-person team gatherings for experiential social events, fostering connection within the remote team.

Working Hours: Standard full-time working hours are expected, likely around 40 hours per week, with flexibility inherent in a remote-first environment. The emphasis is on output and meeting project deadlines rather than strict hours logged.

📝 Enhancement Note: The provided salary range is specific and falls within typical market rates for a mid-level designer with specialized web and CMS skills in a major Canadian city. The benefits package is robust, particularly the L&D and AI tooling budgets, reflecting a forward-thinking tech company.

🎯 Team & Company Context

🏢 Company Culture

Industry: Insurtech / Financial Services. PolicyMe is a leading digital insurance solution provider in Canada, leveraging technology to simplify and make insurance more affordable. This industry context means a focus on trust, security, compliance, and clear communication of complex products.

Company Size: The LinkedIn data suggests a company size that is likely between 51-200 employees (based on typical ranges for company descriptions). This indicates a growing startup environment where roles can be dynamic and individuals have significant impact.

Founded: Founded in 2018, PolicyMe is a relatively young company, suggesting a culture of innovation, agility, and rapid growth.

Team Structure:

• Marketing & Growth Focus: The role directly supports the Growth team, indicating a strong emphasis on data-driven marketing and customer acquisition.

• Cross-Functional Collaboration: The designer will work closely with Growth, Content, Design leadership, and Engineering teams, requiring strong collaboration and communication skills.

• Remote-First Team: The team operates remotely, fostering a culture of autonomy, trust, and asynchronous communication, with intentional in-person gatherings.

Methodology:

• Data-Driven Decisions: Growth initiatives are likely driven by data analysis and performance metrics, requiring designers to consider conversion rates and user engagement.

• Agile Development: The mention of "shipping faster" and "concurrent requests" suggests an agile or iterative approach to website development and content updates.

• Component-Based Design: Extending and maintaining a component system implies a systematic and scalable approach to design and development.

Company Website: www.policyme.com

📝 Enhancement Note: The Insurtech industry requires a blend of creativity and a grounded approach to compliance and trust-building. A growing startup environment means opportunities for significant influence and a fast-paced, adaptable culture.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Designer, typically requiring 2-5 years of experience. It offers a chance to move beyond executing individual design tasks to owning significant parts of the marketing website's visual strategy and implementation.

Reporting Structure: The designer will likely report to a Design Lead or potentially a Marketing Lead, with close collaboration with Growth and Content stakeholders.

Operations Impact: The role has a direct impact on PolicyMe's top-of-funnel activities by improving the visual appeal, usability, and conversion effectiveness of the marketing website. High-quality web design directly influences lead generation, brand perception, and customer trust, all critical for a digital insurance provider.

Growth Opportunities:

• Webflow & CMS Mastery: Deepen expertise in Webflow and CMS capabilities, becoming a go-to resource for web implementation and optimization.

• Design System Contribution: Play a key role in evolving and maintaining the design system, potentially leading to more senior design system roles.

• Cross-Functional Leadership: Develop stronger project management and cross-functional leadership skills by managing design implementation and agency relationships.

• Specialization in Growth Design: Gain specialized experience in conversion-rate optimization (CRO) and performance marketing design within the Insurtech sector.

• Mentorship Potential: As the company grows, there will be opportunities to mentor junior designers or contribute to design process improvements.

📝 Enhancement Note: The growth path here leans towards becoming a specialist in web design for performance marketing and potentially moving into leadership roles within a design or marketing operations function.

🌐 Work Environment

Office Type: PolicyMe operates with a remote-first model. This means the primary work environment is home-based, offering significant flexibility. However, they also maintain a physical office presence in Toronto.

Office Location(s): While remote, the company has a Toronto-based office, and they cover costs for employees to gather there twice a year for in-person social events. This hybrid approach aims to balance remote flexibility with team cohesion.

Workspace Context:

• Home Office Setup: Employees are expected to have a suitable home office setup conducive to focused design work.

• Digital Collaboration Tools: Reliance on digital tools for communication, project management, and design collaboration (e.g., Slack, Figma, project management software).

• Team Interaction: Opportunities for interaction through virtual meetings, team syncs, and the planned in-person events. The remote-first culture emphasizes asynchronous communication and clear documentation.

Work Schedule: The role is full-time, likely around 40 hours per week. While a standard schedule is expected, the remote nature typically allows for some flexibility in daily hours, provided that team collaboration needs and project deadlines are met. The focus is on delivering results.

📝 Enhancement Note: The remote-first approach with intentional in-person gatherings is a modern work model designed to attract talent across Canada while maintaining team culture.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess basic qualifications and design aesthetic.

• Design Challenge/Portfolio Review: This is likely the core of the interview. You will be asked to walk through your portfolio, detailing specific projects, your role, your design process, and the impact of your work. A practical design challenge focused on web design, CMS implementation, or problem-solving within a marketing context may also be included.

• Skills & Culture Fit Interview: Discussions with Design leadership and potentially members of the Growth or Content teams to assess your technical skills, understanding of marketing objectives, problem-solving abilities, and cultural fit within a remote-first, fast-paced startup.

• Final Interview: Potentially with a senior leader to discuss overall vision, career aspirations, and confirm alignment.

Portfolio Review Tips:

• Highlight Marketing Impact: For each project, clearly articulate the business goals (e.g., lead generation, conversion rate improvement, brand awareness) and how your design contributed to achieving them. Quantify results whenever possible.

• Showcase Process: Don't just show final screens. Explain your thought process, the problem you were solving, your research (if any), the iterations you went through, and why you made specific design decisions.

• Demonstrate CMS/Webflow Understanding: If you have Webflow or CMS experience, specifically call out projects where you implemented designs directly or worked closely with CMS constraints. Explain your approach to componentization and content structure.

• Focus on Quality & Detail: Emphasize your meticulous attention to typography, layout, spacing, responsive behavior, and overall visual polish. This is crucial for a "Marketing Designer, Web" role.

• Tailor to PolicyMe: Research PolicyMe's current website and brand. Be prepared to offer thoughtful observations or ideas on how their web presence could be enhanced, demonstrating your understanding of their business and target audience.

Challenge Preparation:

• Webflow/CMS Scenario: If a challenge is given, it might involve designing a landing page for a specific campaign, optimizing an existing page for conversion, or structuring content within a CMS framework. Be ready to think about conversion best practices, A/B testing considerations, and user flow.

• Design System Thinking: Practice designing within constraints or extending an existing design system. Think about how to create flexible and reusable components.

• AI Tool Integration: Be ready to discuss how you would leverage AI tools for efficiency in your design process, while still maintaining high standards of craft and strategic thinking.

📝 Enhancement Note: The interview process will heavily scrutinize the candidate's portfolio for both design craft and practical marketing application, with a specific emphasis on web implementation skills.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design tool for creating mockups, prototypes, and design systems. Advanced proficiency is expected.

• Webflow: The primary CMS and website builder. While expertise isn't required on day one, a strong willingness and ability to learn it quickly is essential.

• AI Design Tools (e.g., Claude Design): Tools for rapid ideation, wireframing, and generating design variations.

Analytics & Reporting:

• Web Analytics Platforms (e.g., Google Analytics): Understanding how to interpret website performance data to inform design decisions is beneficial.

• A/B Testing Tools (e.g., VWO, Optimizely): Familiarity with tools used for testing design variations to improve conversion rates.

CRM & Automation:

• CRM Systems (e.g., Salesforce, HubSpot): While not a direct CRM role, understanding how marketing websites feed into CRMs is advantageous.

• Marketing Automation Platforms (e.g., HubSpot, Marketo): Awareness of how website elements integrate with email campaigns and marketing automation workflows.

• Project Management Tools (e.g., Asana, Jira, Monday.com): Used for task management, workflow tracking, and cross-functional collaboration.

📝 Enhancement Note: The emphasis on Figma and Webflow is paramount. Familiarity with AI design tools is a forward-looking requirement. Understanding analytics and project management tools is important for operational effectiveness.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A commitment to simplifying insurance and creating a positive customer experience through intuitive and trustworthy web design.

• Innovation & Agility: Embracing new technologies (like AI design tools) and adapting quickly to market changes and business needs in a fast-paced startup.

• Collaboration & Transparency: A culture of open communication, knowledge sharing, and teamwork across remote and cross-functional teams.

• Data-Driven Impact: Using data and performance metrics to inform design decisions and measure the effectiveness of web initiatives.

• High Craftsmanship & Quality: A dedication to producing polished, high-quality visual work, with meticulous attention to detail in all aspects of design and implementation.

Collaboration Style:

• Remote-First Communication: Primarily asynchronous communication, relying on clear written documentation, detailed briefs, and concise feedback.

• Cross-Functional Partnerships: Working closely with Growth, Content, and Engineering teams, requiring strong interpersonal skills and the ability to translate design concepts into actionable plans for non-designers.

• Feedback Loop: An environment that encourages constructive feedback and iterative improvements on both designs and processes.

• Shared Ownership: A sense of collective responsibility for the success of marketing initiatives, where designers contribute not just to aesthetics but also to strategic outcomes.

📝 Enhancement Note: The culture emphasizes efficiency, innovation, and collaboration, fitting for a growing tech startup. The values directly influence how design work is approached and integrated into broader business objectives.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Craft: The demand for rapid content updates and campaign launches in a startup environment can challenge the time available for detailed design work. Leveraging AI tools and efficient processes will be key.

• Mastering Webflow: Quickly becoming proficient in Webflow, a platform that has its own learning curve, while also maintaining high design standards.

• Cross-Functional Alignment: Ensuring consistent visual communication and design standards across multiple teams (Growth, Content, Product) with potentially different priorities.

• Evolving Brand Identity: Contributing to and maintaining a cohesive brand identity as the company scales and its offerings expand.

• Remote Collaboration: Effectively collaborating and maintaining strong working relationships within a fully remote team.

Learning & Development Opportunities:

• Webflow Certification: Pursuing official Webflow certifications to deepen CMS expertise.

• Conversion Rate Optimization (CRO) Training: Developing skills in CRO principles and A/B testing methodologies relevant to web design.

• AI Design Tool Proficiency: Becoming an expert in leveraging AI for creative workflows, exploring new tools and techniques.

• Design System Development: Gaining experience in building and scaling design systems, potentially leading to future roles focused on design operations or platform design.

• Industry Knowledge: Deepening understanding of the Insurtech industry, its regulations, and customer needs to inform more effective design solutions.

📝 Enhancement Note: The challenges are typical for a mid-level designer in a fast-growing tech company, offering significant opportunities for skill development and career advancement.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you turned a Growth or Content brief into a high-converting landing page. What were the key considerations, and what was the outcome?" (Focus on process, rationale, and impact.)

• "How do you approach designing within an existing component system or design system? What are the benefits and challenges?" (Highlight your understanding of scalability and consistency.)

• "Walk me through your process for ensuring a website design is accessible, responsive, and SEO-aware before it goes live." (Demonstrate your attention to detail and technical understanding.)

• "How do you prioritize design requests when faced with multiple urgent tasks from different teams?" (Showcase your organizational and time management skills.)

• "How do you leverage AI design tools in your workflow? Can you provide an example of how AI helped you solve a design problem or increase efficiency?" (Be ready to discuss practical applications and your critical judgment.) Company & Culture Questions:

• "What interests you about PolicyMe and the Insurtech industry?" (Research the company's mission, values, and recent news.)

• "How do you approach collaboration with non-designers, such as marketers or developers?" (Emphasize clear communication and a partnership mindset.)

• "Describe your ideal remote work environment and how you maintain productivity and connection with your team." (Align with PolicyMe's remote-first culture.)

• "How do you stay updated on the latest web design trends and technologies?" (Show your commitment to continuous learning.) Portfolio Presentation Strategy:

• Storytelling: Frame each project as a narrative: the problem, your solution, and the results. Use clear, concise language.

• Visual Clarity: Ensure your presentation is visually clean and professional, mirroring the quality you bring to your designs. Use high-quality mockups and clear annotations.

• Quantify Impact: Wherever possible, use metrics (e.g., conversion rate improvements, engagement increases) to demonstrate the tangible value of your design work.

• Focus on Process: Explain why you made certain decisions, not just what you designed. This reveals your strategic thinking.

• Webflow/CMS Relevance: If you have Webflow experience, highlight it. If not, emphasize your ability to learn quickly and your understanding of CMS capabilities.

📝 Enhancement Note: Interview preparation should focus on demonstrating both strong design craft and a practical understanding of how design contributes to business goals, especially within a marketing operations context.

📌 Application Steps

To apply for this Marketing Designer, Web position:

• Submit your application through the provided link on jobs.lever.co.

• Portfolio Customization: Tailor your portfolio to highlight marketing website design, landing page optimization, and any experience with CMS platforms like Webflow. Showcase projects that demonstrate your ability to translate briefs into polished, conversion-focused designs.

• Resume Optimization: Ensure your resume clearly outlines your 2-4 years of relevant experience, highlighting key skills such as Figma, Webflow (if applicable), responsive design, typography, and CMS management. Use keywords from the job description.

• Interview Preparation: Practice walking through your portfolio with a focus on design process, business impact, and problem-solving. Prepare to discuss your experience with AI design tools and your approach to quality assurance.

• Company Research: Thoroughly research PolicyMe's mission, values, current website, and target audience. Be prepared to articulate why you are a good fit for their remote-first, growth-oriented culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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