Marketing Designer, Growth

📍 Job Overview

Job Title: Marketing Designer, Growth

Company: Skillshare

Location: Canada

Job Type: Full-time

Category: Marketing Operations / Growth Marketing Design

Date Posted: July 31, 2026

Experience Level: Mid-Level (3-5+ years)

Remote Status: Fully Remote

🚀 Role Summary

• Design and execute data-driven marketing campaigns to drive customer acquisition and engagement.

• Optimize landing pages, ad creatives, and email campaigns for maximum conversion rates and performance.

• Collaborate cross-functionally with Growth Marketing, Product Marketing, and Design teams to ensure brand consistency and campaign effectiveness.

• Utilize performance metrics and A/B testing insights to continuously iterate and improve marketing asset performance.

• Contribute to the visual storytelling and brand expression across all digital marketing touchpoints.

📝 Enhancement Note: This role is positioned as a Marketing Designer focused on Growth, indicating a strong emphasis on data-driven decision-making, performance metrics, and direct impact on business objectives like customer acquisition and retention. The role requires a blend of creative design skills and analytical thinking, aligning with the evolving needs of modern GTM operations.

📈 Primary Responsibilities

• Partner with paid marketing, CRO, PMM, and product & design teams to design and optimize high-converting landing pages and web experiences, developing variations for A/B testing and experimentation.

• Develop compelling visual assets for various paid acquisition channels, including Meta, Google Ads, and other performance marketing platforms, focusing on driving measurable results such as CTR and conversion rates.

• Collaborate with the lifecycle marketing team to design engaging and effective marketing emails and templates that enhance member engagement and retention.

• Ensure strict adherence to Skillshare's brand voice and visual identity across all marketing touchpoints, working closely with Brand and Creative teams.

• Maintain alignment with the Product and Product Design teams to ensure marketing assets, landing pages, and websites are consistent with the overall product design strategy and user experience.

• Create a diverse range of marketing collateral as needed, including social media posts, campaign-specific assets, and other promotional materials.

• Actively participate in cross-functional collaboration with marketers, designers, product managers, and engineers to bring campaigns and growth experiments to life.

• Leverage performance metrics and experimentation results to inform design decisions and continuously improve marketing creative and conversion performance.

📝 Enhancement Note: The responsibilities highlight a strong focus on performance marketing and conversion rate optimization (CRO), requiring the designer to understand how design directly impacts key business metrics. The emphasis on A/B testing and iteration suggests a dynamic, experiment-driven workflow typical in growth operations.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong understanding of design principles, marketing strategy, and user experience is expected, often gained through formal education or equivalent practical experience.

Experience: 3-5+ years of demonstrated experience in marketing design, graphic design, or performance creative roles, with a proven track record of driving measurable results.

Required Skills:

• A robust portfolio showcasing marketing design work across multiple digital channels, including landing pages, webpages, digital ads, social media content, and email marketing.

• Deep understanding of how design elements influence key marketing performance metrics such as Click-Through Rate (CTR), conversion rate, and customer acquisition cost (CAC).

• Proficiency in Figma for design, prototyping, and collaboration, with the ability to create dynamic and interactive assets.

• Experience working within a test-and-learn environment, comfortable with iterative design processes and continuous experimentation.

• Strong collaborative skills, with the ability to work effectively with growth marketers, product designers, and engineers across different time zones.

• Exceptional attention to detail, with a commitment to visual craft and high-quality execution, balanced with the ability to work efficiently.

• Ability to translate complex marketing objectives into clear, compelling visual narratives. Preferred Skills:

• Experience in consumer tech, subscription-based models, creator platforms, or education technology sectors.

• Familiarity with performance marketing platforms like Meta Ads and Google Ads, understanding their creative requirements and best practices.

• Basic understanding of CRO principles and how to apply them in landing page and ad creative design.

• Experience with email marketing platforms and designing for email engagement.

• Knowledge of user experience (UX) principles and how they integrate with marketing design.

📝 Enhancement Note: The requirement for a strong portfolio specifically demonstrating marketing work across various channels, coupled with an understanding of performance metrics, indicates that this role is deeply embedded within the growth and performance marketing functions, rather than purely brand-focused design. Figma proficiency is a critical technical requirement.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 years of marketing design experience with a focus on growth-oriented campaigns.

• Include at least 2-3 distinct case studies demonstrating the design and optimization of landing pages, highlighting A/B testing and conversion improvements.

• Present examples of performance-driven ad creative for platforms like Meta and Google Ads, detailing campaign objectives and results.

• Feature examples of email marketing campaigns designed for engagement and retention, illustrating how design supported lifecycle marketing goals.

• Demonstrate a clear understanding of brand consistency and visual identity application across diverse marketing assets. Process Documentation:

• Prepare to discuss your process for designing and iterating on landing pages, including ideation, wireframing, design, A/B testing setup, and performance analysis.

• Be ready to articulate your workflow for creating ad creative, from understanding campaign briefs to delivering optimized assets for various platforms.

• Outline your approach to collaborating with cross-functional teams (marketing, product, engineering) on design projects, emphasizing communication and feedback integration.

• Be prepared to explain how you use performance data and user feedback to inform design iterations and improve campaign effectiveness.

📝 Enhancement Note: The portfolio requirements are heavily skewed towards demonstrating direct impact on growth metrics and campaign performance. Candidates should prepare to present not just the final designs, but also the strategic thinking, testing methodologies, and measurable outcomes behind their work.

💵 Compensation & Benefits

Salary Range: Based on Skillshare's remote-first policy for Canada, and considering the mid-level experience (3-5+ years) required for a Marketing Designer, Growth role, the estimated salary range for this position in Canada is CAD $70,000 - $95,000 annually. This estimate is derived from industry benchmarks for similar roles in major Canadian tech hubs, adjusted for the remote nature of the position and the specific demands of growth marketing design.

Benefits:

• Unlimited Paid Time Off (PTO): Encourages work-life balance and personal well-being.

• Gender-Neutral Parental Leave: Comprehensive support for new parents.

• Anniversary Sabbaticals: Recognition and reward for long-term commitment.

• Home Office Stipends: Financial support to create an optimal remote workspace.

• Co-working Spaces: Access to professional workspaces in multiple cities for those who prefer them.

• Creativity Stipend: Funding for personal creative pursuits and professional development.

• Learning Stipend: Resources for continuous learning and skill enhancement.

• Personal Wellness Stipend: Support for activities and services that promote overall well-being.

Working Hours: Standard full-time hours are expected, approximately 40 hours per week. Skillshare emphasizes flexibility and trust, allowing individuals to manage their schedules effectively to achieve work-life balance, especially given the remote and global nature of the team.

📝 Enhancement Note: The salary range is an estimate based on common compensation practices for similar roles in Canada and the specified experience level. Actual compensation may vary based on candidate qualifications, specific location within Canada, and internal equity. The benefits package is extensive, highlighting Skillshare's commitment to employee well-being and professional growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: Online Learning / EdTech. Skillshare operates within the rapidly growing e-learning sector, focusing on creative and entrepreneurial skills. This industry is characterized by innovation, a strong community focus, and a need for engaging digital experiences.

Company Size: Skillshare is a well-established company with a significant employee base, likely falling into the 200-500 employee range based on typical growth-stage tech companies. This size offers a balance of structured processes and opportunities for individual impact.

Founded: Skillshare was founded in 2012. Its history as an established player in the online learning space suggests a mature product, a solid understanding of its market, and a commitment to its mission of fostering creativity and lifelong learning.

Team Structure:

• The Marketing Designer will be part of the Growth Marketing team, which is a key function within the broader Marketing department.

• This role involves close collaboration with other marketing disciplines (Lifecycle, Product Marketing, Brand) as well as Product Design and Engineering teams.

• The reporting structure is likely to be within the Marketing department, potentially reporting to a Marketing Design Lead or a Growth Marketing Manager. Methodology:

• Data Analysis & Insights: The Growth Marketing team relies heavily on data analysis to identify opportunities, measure campaign performance, and inform strategic decisions.

• Workflow Planning & Optimization: Emphasis on agile methodologies, iterative design, and continuous improvement of marketing funnels and user journeys.

• Automation & Efficiency: Utilizing tools and processes to automate repetitive tasks and improve the efficiency of marketing operations and campaign execution.

Company Website: https://www.skillshare.com/

📝 Enhancement Note: The company's mission and industry context are crucial for understanding the design challenges. A focus on creativity and lifelong learning means the marketing design needs to be inspiring, educational, and community-oriented, while also being highly effective in driving growth metrics.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Marketing Designer (3-5+ years of experience). It requires a solid foundation in design principles and marketing execution, with a growing expectation for strategic input and ownership of growth initiatives. The focus on "Growth" implies a career path that leans towards performance marketing, CRO, and potentially specialized areas within digital marketing design.

Reporting Structure: The designer will report into the Marketing department, likely within the Growth Marketing vertical. This structure facilitates close alignment with marketing objectives and provides opportunities to learn from experienced growth marketers and designers. Collaboration with Product Design suggests exposure to broader product development processes.

Operations Impact: The work of this Marketing Designer will have a direct and measurable impact on Skillshare's growth. By designing high-converting landing pages, effective ad creatives, and engaging email campaigns, they will directly contribute to key business outcomes such as user acquisition, subscriber growth, and customer retention. This role is integral to the company's Go-To-Market (GTM) strategy.

Growth Opportunities:

• Operations Skill Advancement: Develop expertise in performance marketing design, A/B testing methodologies, CRO strategies, and data analysis for creative optimization.

• Cross-Functional Learning: Gain deeper insights into Product Marketing, Lifecycle Marketing, Product Design, and Engineering through close collaboration.

• Specialization: Potential to specialize in specific areas of growth marketing design, such as conversion optimization for high-volume paid channels or advanced email personalization design.

• Leadership Potential: Over time, opportunities may arise to mentor junior designers, lead specific growth design initiatives, or transition into a more senior or specialized design role within the company.

📝 Enhancement Note: The "Growth" aspect of the title is key. This isn't just about making things look good; it's about making them perform. Career growth here is tied to demonstrating quantifiable impact on business metrics through design.

🌐 Work Environment

Office Type: Skillshare operates with a fully remote-first model. This offers significant flexibility, allowing employees to work from their preferred location within Canada.

Office Location(s): While fully remote, Skillshare offers co-working space stipends in multiple cities, acknowledging that some employees may prefer or benefit from dedicated office environments or networking opportunities outside their homes. Specific city locations for these co-working spaces are not detailed but are available to support a distributed workforce.

Workspace Context:

• Collaborative Environment: The remote-first approach necessitates strong digital collaboration tools and practices. Expect regular virtual meetings, asynchronous communication, and a reliance on platforms like Figma for shared design work.

• Operations Tools & Technology: Access to a suite of digital tools essential for remote work, including design software (Figma), communication platforms (e.g., Slack, Zoom), project management tools, and potentially specific marketing technology stacks.

• Team Interaction: Opportunities for team interaction will be primarily through virtual channels. The company fosters a culture of connection through virtual team events, all-hands meetings, and informal online gatherings.

Work Schedule: While working hours are generally full-time (approx. 40 hours/week), Skillshare emphasizes flexibility and trust. This allows for adaptation to personal needs and different time zones within Canada, provided work is completed effectively and collaboration with global teams is maintained. The focus is on output and impact rather than strict adherence to a 9-to-5 schedule.

📝 Enhancement Note: The fully remote nature of this role is a significant factor. Candidates should be comfortable with and adept at remote collaboration, digital communication, and self-management. The availability of co-working stipends is a nice perk for those who prefer a hybrid or office-like setting occasionally.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review your application and portfolio to assess initial fit.

• Portfolio Review & Skills Assessment: Expect a dedicated session to walk through your portfolio, focusing on your marketing design work, growth impact, and proficiency with tools like Figma. You may be asked to discuss specific projects in detail, including your process, challenges, and results.

• Skills-Based Exercise/Case Study: A practical exercise or case study may be assigned to evaluate your problem-solving skills, design approach, and ability to translate marketing objectives into creative solutions. This could involve designing a landing page concept or ad creative based on a given brief.

• Cross-Functional Interviews: Meetings with members of the Growth Marketing, Product Marketing, Product Design, and potentially engineering teams to assess collaboration style, understanding of their respective functions, and cultural fit.

• Final Interview: A concluding interview, potentially with a senior leader, to discuss overall fit, career aspirations, and address any remaining questions.

Portfolio Review Tips:

• Highlight Growth Impact: For each project, clearly articulate the marketing objectives, your role, the design solutions implemented, the A/B tests conducted, and the measurable results (e.g., increased CTR, conversion rate improvement, reduced CAC). Use data and metrics prominently.

• Showcase Process: Don't just present final designs. Explain your thought process, the research involved, how you collaborated with stakeholders, and how you iterated based on feedback or data.

• Figma Proficiency: Be ready to demonstrate your Figma skills, perhaps by showing interactive prototypes or explaining your file organization and component usage.

• Tailor to the Role: Emphasize projects that align with Skillshare's needs – landing pages, performance ads, email marketing, and examples from consumer tech or subscription models, if available.

• Storytelling: Frame your projects as stories with a clear beginning (problem/objective), middle (your solution/process), and end (results/impact).

Challenge Preparation:

• Understand the Brief: If given a case study, thoroughly analyze the objectives, target audience, and constraints.

• Focus on Strategy: Demonstrate strategic thinking behind your design choices. Explain why you designed something a certain way, linking it back to growth goals and user needs.

• Data-Driven Justification: Be prepared to justify your design decisions with data, even if hypothetical for a case study (e.g., "Based on typical user behavior for this demographic, I would hypothesize that X would lead to Y result").

• Presentation Skills: Practice presenting your work concisely and engagingly, anticipating questions and being ready to defend your design choices.

📝 Enhancement Note: The interview process strongly emphasizes portfolio presentation and practical application of design skills to achieve measurable growth outcomes. Candidates must be prepared to quantify their impact and articulate their strategic thinking.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design tool for UI/UX, prototyping, and collaboration. Expect deep integration into the design workflow.

• Adobe Creative Suite: Likely used for asset creation, image editing, and potentially other graphic design tasks (e.g., Photoshop, Illustrator).

Analytics & Reporting:

• Google Analytics / Similar: For understanding website traffic, user behavior, and campaign performance metrics.

• A/B Testing Platforms: Tools like Google Optimize, Optimizely, VWO, or internal experimentation frameworks for testing landing page variations and ad creatives.

• Data Visualization Tools: Potentially tools like Tableau, Looker, or internal dashboards for reporting and analyzing performance data.

CRM & Automation:

• Email Marketing Platform: Such as Mailchimp, HubSpot, Braze, or a similar system for designing and deploying lifecycle emails.

• Advertising Platforms: Proficiency with Meta Ads Manager and Google Ads is essential for creating and understanding ad creative performance.

• Project Management Tools: Tools like Asana, Jira, or Trello for managing tasks, workflows, and cross-functional projects.

📝 Enhancement Note: Proficiency in Figma is explicitly stated as a requirement. Familiarity with a range of performance marketing tools, analytics platforms, and A/B testing frameworks is crucial for this growth-focused design role.

👥 Team Culture & Values

Operations Values:

• Creativity & Curiosity: Skillshare values a curious mindset and the drive to explore new ideas, which is essential for innovation in design and marketing.

• Community & Collaboration: A strong emphasis on working together, sharing knowledge, and supporting colleagues, especially within a remote environment.

• Data-Driven Decision Making: Valuing insights from data and experimentation to inform strategies and optimize performance.

• Impact & Ownership: Taking initiative, owning projects, and being accountable for delivering measurable results that contribute to the company's mission and growth.

• Generosity & Inclusivity: Fostering an environment where diverse perspectives are welcomed and valued, and where knowledge is shared openly.

Collaboration Style:

• Cross-Functional Integration: Expect a highly collaborative approach, working closely with marketers, product managers, designers, and engineers to achieve shared goals.

• Process Review & Feedback: A culture that encourages constructive feedback and open discussion around processes and creative work to drive continuous improvement.

• Knowledge Sharing: Proactive sharing of insights, best practices, and learnings across teams, facilitated by digital communication tools and regular team syncs.

📝 Enhancement Note: The company's values of creativity, community, and data-driven impact are central. For a Growth Marketing Designer, this translates to creating visually compelling work that is also strategically sound, data-informed, and collaboratively developed.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Performance Metrics: The primary challenge will be to create aesthetically pleasing and on-brand designs that also achieve aggressive growth targets. This requires a constant focus on conversion optimization and data-backed iteration.

• Remote Collaboration Dynamics: Effectively collaborating and maintaining strong communication with a distributed global team, ensuring alignment and timely delivery without in-person interaction.

• Rapid Experimentation Cycles: Adapting to a fast-paced, test-and-learn environment where designs may be rapidly iterated upon or retired based on performance data.

• Keeping Pace with Digital Trends: Staying current with evolving design trends, advertising platform best practices, and user behavior shifts in the competitive online learning landscape.

Learning & Development Opportunities:

• Operations Skill Advancement: Deepen expertise in performance marketing design, A/B testing methodologies, CRO best practices, and the application of analytics in design decision-making.

• Industry Conference & Certification Participation: Opportunities to attend relevant industry events (e.g., design, marketing, e-learning conferences) or pursue certifications to enhance skills.

• Operations Mentorship & Leadership: Potential to learn from experienced growth marketers and designers, with opportunities to take on more ownership, lead initiatives, and develop leadership capabilities over time. Mentorship from cross-functional teams (Product Design, Engineering) will also be valuable.

📝 Enhancement Note: The challenges are inherent to a growth-focused, remote role. Overcoming them will require strong analytical skills, adaptability, and excellent communication. The growth opportunities are geared towards becoming a highly effective performance marketing designer.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a marketing asset that significantly improved a key performance metric (e.g., CTR, conversion rate). What was your process, what data did you use, and what were the results?" (Focus on quantifiable impact, data-driven approach, and storytelling).

• "How do you balance creative aesthetics with the need for high conversion rates in performance marketing design?" (Prepare to discuss your framework for making trade-offs and using A/B testing to validate design choices).

• "Walk us through your process for designing a landing page for a new user acquisition campaign. How would you collaborate with Product Marketing and CRO specialists?" (Demonstrate understanding of the full lifecycle from brief to execution and iteration, emphasizing collaboration). Company & Culture Questions:

• "What interests you about Skillshare's mission and our approach to online learning?" (Research Skillshare's brand, mission, and target audience).

• "How do you approach collaboration in a remote-first environment, and what strategies do you use to ensure clear communication with distributed teams?" (Highlight experience with remote tools and proactive communication).

• "How do you stay updated on design trends and best practices in digital marketing and user experience?" (Showcase a commitment to continuous learning). Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio to highlight your strongest growth marketing case studies first. For each case study, clearly state the objective, your role, the challenges, your design solution, the testing methodology, and the measurable results.

• Data Visualization: Use charts and graphs to visually represent performance improvements and ROI. Make the data easy to understand.

• Interactive Elements: If possible, include interactive prototypes or links to live examples, especially for landing pages and ads.

• Concise Storytelling: Be prepared to walk through your projects efficiently, focusing on the key elements that demonstrate your skills and impact. Practice your narrative to ensure it’s engaging and to the point.

• Figma Demonstration: Be ready to briefly showcase your Figma workflow, file organization, or a specific technique if asked, to prove your technical proficiency.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative talent and business acumen, with a strong emphasis on how design directly drives measurable growth. Be ready to discuss your process, data, and collaborative approach.

📌 Application Steps

To apply for this Marketing Designer, Growth position:

• Submit your application through the provided application link on Workable.

• Portfolio Customization: Tailor your resume and portfolio to highlight experience in performance marketing design, landing page optimization, ad creative development, and A/B testing. Quantify achievements wherever possible.

• Resume Optimization: Ensure your resume clearly lists your years of experience, proficiency in Figma and other relevant design tools, and any experience in consumer tech or subscription models. Use keywords from the job description naturally.

• Interview Preparation: Practice articulating your design process, explaining how your work has impacted growth metrics, and preparing examples for common interview questions. Rehearse presenting your portfolio.

• Company Research: Thoroughly research Skillshare, its mission, target audience, and current marketing efforts. Understand their brand voice and how your design contributions can align with and advance their growth objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.