Marketing Designer

📍 Job Overview

Job Title: Marketing Designer

Company: Sodales Solutions

Location: Toronto, Ontario, Canada

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: 2026-08-18

Experience Level: 2-5 Years

Remote Status: Hybrid

🚀 Role Summary

• Design visually compelling, brand-consistent marketing assets for digital channels, including social media, paid ads, website graphics, and email marketing.

• Execute campaign visuals, contributing to brand evolution and performance-driven design initiatives within a SaaS environment.

• Collaborate cross-functionally with marketing, content, and growth teams to translate marketing briefs into effective visual assets.

• Maintain and apply brand guidelines, ensuring visual consistency across all marketing touchpoints and digital platforms.

• Iterate on designs based on feedback and basic performance insights (e.g., CTR, engagement metrics) to optimize campaign effectiveness.

📝 Enhancement Note: While the title is "Marketing Designer," the responsibilities heavily lean into areas crucial for Marketing Operations and Creative Operations, focusing on the execution and optimization of visual assets within marketing campaigns. The emphasis on performance-driven design and iteration based on metrics indicates a need for an operations-minded creative professional.

📈 Primary Responsibilities

• Design high-quality marketing assets for various digital channels, including social media creatives, paid ad visuals, website graphics, and landing page elements.

• Develop visually engaging email marketing banners and templates to support lead nurturing and customer communication workflows.

• Create professional sales decks, one-pagers, and case studies that effectively communicate value propositions and product benefits to prospects and clients.

• Produce video assets that enhance marketing campaigns and digital storytelling efforts.

• Translate complex marketing briefs and campaign objectives into clear, effective, and visually appealing designs that resonate with target audiences.

• Collaborate closely with marketing, content, and growth teams to ensure visual assets align with campaign strategies, messaging, and overall GTM objectives.

• Maintain and rigorously apply brand guidelines across all marketing touchpoints to ensure brand consistency and reinforce brand identity.

• Iterate on designs based on feedback from stakeholders and analyze basic performance insights (such as Click-Through Rates and engagement metrics) to inform design improvements and optimize campaign impact.

• Proactively manage multiple design requests, effectively prioritizing tasks and deadlines independently to ensure timely delivery of assets.

• Contribute innovative ideas to enhance visual storytelling and improve the overall impact of marketing campaigns through creative design solutions.

📝 Enhancement Note: The responsibilities highlight a need for an operations-focused designer who can manage multiple projects, understand campaign goals, and iterate based on performance data, which are key aspects of marketing operations.

🎓 Skills & Qualifications

Education: While a specific degree is not listed, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is often preferred for roles requiring a strong design foundation and understanding of marketing principles.

Experience: 2–4 years of experience in graphic design, with a strong preference for experience within the digital marketing or SaaS industry. This experience should demonstrate a track record of creating effective marketing collateral.

Required Skills:

• Proven proficiency in graphic design principles, including layout, typography, color theory, and visual hierarchy.

• Strong command of design software, specifically Adobe Creative Suite (e.g., Photoshop, Illustrator, InDesign).

• Proficiency in Canva or similar user-friendly design tools for rapid asset creation and social media graphics.

• Expertise in creating presentations using PowerPoint, with an emphasis on visually compelling slide design.

• Experience designing for digital platforms, with an understanding of responsiveness and best practices for web and mobile.

• Ability to translate marketing briefs into effective visual designs that meet campaign objectives.

• Experience in maintaining and applying brand guidelines consistently across various marketing materials.

• Demonstrated ability to manage multiple design projects simultaneously and prioritize tasks independently.

• Understanding of basic marketing concepts, including awareness of ad creatives, sales funnels, and campaign goals.

• Excellent communication and collaboration skills for working effectively with cross-functional teams. Preferred Skills:

• Experience with video editing software (e.g., Adobe Premiere Pro, After Effects) for creating short marketing videos.

• Familiarity with landing page design principles and tools.

• Understanding of email marketing best practices and design for email platforms.

• Experience with A/B testing visual elements to optimize campaign performance.

• Basic knowledge of SEO principles as they relate to website graphics and content.

• Familiarity with project management tools (e.g., Asana, Trello, Jira) for tracking design requests and workflows.

• Experience in a SaaS or technology company environment.

📝 Enhancement Note: The requirement for Canva alongside Adobe Creative Suite suggests a need for efficiency and speed in asset creation, common in fast-paced marketing operations. The emphasis on performance-driven design and iteration based on CTR/engagement implies a need for an operations mindset beyond pure aesthetics.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a minimum of 2–4 years of design work, with a significant emphasis on marketing-focused projects.

• Demonstrations of marketing assets, including social media creatives, paid ad visuals, website graphics, and landing page elements.

• Examples of clean, modern design style that aligns with contemporary digital aesthetics.

• Evidence of consistency in branding and design across a variety of formats and platforms.

• Case studies or examples of how design decisions contributed to campaign objectives or performance metrics. Process Documentation:

• Ability to document design processes and workflows, particularly for recurring asset types (e.g., social media posts, email banners).

• Examples of how design feedback was incorporated and how design iterations led to improved outcomes.

• Understanding of how design assets fit into larger marketing campaign workflows and automation processes.

📝 Enhancement Note: The portfolio requirements emphasize practical application and demonstrable results in marketing, aligning with the operational focus of this role rather than purely conceptual design.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Marketing Designer with 2-5 years of experience in Toronto, Ontario, Canada, the estimated salary range is $55,000 - $75,000 CAD per year. This range accounts for the cost of living in Toronto, the specific experience level required, and the responsibilities outlined, including performance-driven design and cross-functional collaboration.

Benefits:

• Comprehensive health and dental insurance plans, crucial for employee well-being.

• Opportunities for professional development and continuous learning, such as access to design workshops, online courses, or industry conferences.

• Paid time off, including vacation days, sick leave, and public holidays, to ensure work-life balance.

• Potential for hybrid work arrangements, offering flexibility between in-office collaboration and remote work.

• Employee assistance programs that provide confidential support for personal and professional challenges.

• Opportunities for career advancement within the marketing or broader GTM operations team as Sodales Solutions grows.

Working Hours: The standard working hours are approximately 40 hours per week. While the role is hybrid, flexibility may be offered in terms of daily start and end times, provided that core collaboration hours and project deadlines are met.

📝 Enhancement Note: The salary range is estimated based on the provided AI salary data and general market research for Marketing Designers in Toronto. Benefits are inferred based on standard offerings for full-time roles in the Canadian tech/SaaS sector.

🎯 Team & Company Context

🏢 Company Culture

Industry: Sodales Solutions operates within the Software as a Service (SaaS) industry, likely providing solutions that enhance business operations, productivity, or specific industry functions. This context means the marketing design will likely cater to a B2B audience, focusing on value, efficiency, and problem-solving.

Company Size: Sodales Solutions is likely a growing company, indicated by the need for this role and the common trajectory of SaaS firms. A medium-sized company (e.g., 50-250 employees) often offers a balance of established processes and opportunities for individual impact.

Founded: The company was founded in 2020, signifying a relatively young but established organization that is likely in a growth phase, seeking to scale its marketing efforts.

Team Structure:

• The Marketing Designer will be part of the marketing team, likely reporting to a Marketing Manager or Director.

• They will collaborate closely with content creators, digital marketers, product marketers, and potentially sales enablement teams.

• The team structure is expected to be agile and cross-functional, common in SaaS companies aiming for rapid iteration and market responsiveness. Methodology:

• Data-driven decision-making, particularly for design iterations based on performance metrics.

• Agile project management methodologies for campaign execution and asset delivery.

• Collaborative workflows emphasizing feedback loops and cross-functional alignment.

• Focus on continuous improvement of marketing assets and campaign effectiveness through design optimization.

Company Website: https://sodalessolutions.bamboohr.com/careers

📝 Enhancement Note: The company's recent founding (2020) suggests a dynamic, fast-paced environment where design plays a critical role in establishing and evolving brand presence and driving growth.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level individual contributor. It requires a solid foundation in graphic design with 2-4 years of experience, coupled with the ability to work independently and contribute to campaign strategy from a visual execution standpoint. It's a step beyond junior design roles, demanding more ownership and strategic input on design output.

Reporting Structure: The Marketing Designer will likely report to a Marketing Manager or a Head of Marketing. They will work closely with various marketing functions, including digital marketing, content, and potentially product marketing, forming a core part of the go-to-market (GTM) execution team.

Operations Impact: The role's impact is directly tied to the effectiveness of marketing campaigns. By creating compelling visuals, the designer influences brand perception, engagement rates, lead generation, and conversion rates. This role is crucial for translating marketing strategy into tangible, visually persuasive assets that drive business outcomes.

Growth Opportunities:

• Specialization: Opportunity to specialize in specific areas like digital advertising creative, web design optimization, or video asset creation for marketing.

• Senior Designer/Art Director: Progression to a Senior Marketing Designer or Art Director role, taking on more strategic design direction, mentorship of junior designers, and ownership of larger creative projects.

• Marketing Operations: Potential to transition into a broader Marketing Operations role, leveraging design skills to manage creative workflows, optimize MarTech stacks from a visual asset perspective, and contribute to campaign planning with a design-first approach.

• Brand Management: Growth into roles focused on brand stewardship, ensuring visual consistency and evolution across all company touchpoints.

📝 Enhancement Note: The emphasis on performance-driven design and iteration suggests a growth path toward roles that integrate creative execution with marketing analytics and operational efficiency.

🌐 Work Environment

Office Type: The role is described as Hybrid, indicating a blend of in-office collaboration and remote work. This suggests Sodales Solutions has established a flexible work policy to balance team cohesion and individual productivity.

Office Location(s): The primary office is located in Toronto, Ontario, Canada, specifically within the M5X 1A9 postal code area, which is typically a downtown business district. This location likely offers good accessibility via public transportation and proximity to amenities.

Workspace Context:

• The office environment is expected to foster collaboration, with designated spaces for team meetings and brainstorming sessions.

• Access to necessary design tools and technology, including Adobe Creative Suite and potentially other MarTech tools, will be provided.

• Opportunities for direct interaction with marketing, content, and growth teams, facilitating clear communication and efficient feedback loops on design projects.

• A dynamic and fast-paced atmosphere characteristic of a growing SaaS company, encouraging innovation and quick adaptation.

Work Schedule: The standard work schedule is approximately 40 hours per week. The hybrid nature allows for flexibility, with employees typically expected in the office for a portion of the week (e.g., 2-3 days) for collaborative activities, while other days can be worked remotely, supporting focused design tasks and personal work-life balance.

📝 Enhancement Note: The hybrid model is a key aspect of the work environment, requiring strong self-management skills from the designer while ensuring opportunities for in-person collaboration critical for creative operations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with HR or a recruiter to assess basic qualifications, experience alignment, and cultural fit.

• Portfolio Review & Design Challenge: A more in-depth interview where candidates present their portfolio, discussing their design process, contributions, and the impact of their work. This may be followed by a small design challenge (e.g., creating a social media graphic or adapting an existing asset) to assess practical skills and quick thinking.

• Team/Hiring Manager Interview: Meeting with the hiring manager and potentially key collaborators (e.g., Marketing Manager, Content Lead) to discuss role expectations, team dynamics, and strategic alignment.

• Final Interview: Potentially a final round with a senior leader to confirm cultural fit and strategic alignment with company goals.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest, most relevant projects that showcase your ability to create effective marketing assets for digital channels and B2B/SaaS audiences.

• Highlight Process: For each project, clearly articulate the brief, your role, your design process (ideation, iteration, tool usage), and the specific impact or outcome of your design (e.g., increased CTR, better engagement, clearer messaging).

• Showcase Versatility: Include examples across different formats (social media, web, email, presentations) and demonstrate your understanding of brand consistency.

• Quantify Results: Whenever possible, use data (even basic CTR or engagement metrics) to support the effectiveness of your designs. If exact data isn't available, discuss the intended impact and how you would measure success.

• Prepare for "Why": Be ready to explain your design choices, rationale behind color palettes, typography, and layout decisions, and how they align with marketing objectives.

Challenge Preparation:

• Understand the Brief: If a design challenge is provided, carefully read and understand the objective, target audience, and any constraints.

• Prioritize Key Elements: Focus on delivering a solution that effectively addresses the core requirements of the brief, rather than over-designing.

• Demonstrate Workflow: Show your process, even if it's a simplified version for a timed challenge. This might include quick sketches or wireframes before jumping into the final design.

• Brand Consistency: Ensure your challenge submission aligns with Sodales Solutions' existing brand guidelines (if provided or easily researchable).

📝 Enhancement Note: The emphasis on performance-driven design and iteration suggests that interviewers will be looking for candidates who can not only create aesthetically pleasing assets but also understand how those assets contribute to business goals and can be optimized.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for professional design work, including Photoshop for image manipulation, Illustrator for vector graphics, and potentially InDesign for layout-heavy assets like one-pagers or case studies.

• Canva: A key tool for rapid creation of social media graphics, ad visuals, and other quick-turnaround assets, indicating a need for efficiency and ease of use.

• PowerPoint: Required for creating visually impactful sales decks and presentations, often used in B2B SaaS environments for client-facing materials.

Analytics & Reporting:

• While not a primary design tool, understanding how to interpret basic analytics (CTR, engagement rates) is crucial for iterating on designs. Familiarity with tools like Google Analytics or platform-specific ad managers (e.g., Meta Ads Manager, LinkedIn Campaign Manager) for viewing asset performance would be beneficial. CRM & Automation:

• No specific CRM or automation tools are listed as direct requirements for the designer, but an understanding of how design assets are used within these systems (e.g., email marketing platforms, CRM for sales collateral) is advantageous.

📝 Enhancement Note: The combination of Adobe Creative Suite and Canva highlights a need for both high-fidelity design capabilities and rapid, efficient asset creation for digital marketing workflows.

👥 Team Culture & Values

Operations Values:

• Efficiency & Productivity: A strong emphasis on delivering high-quality work efficiently, managing time effectively, and contributing to streamlined marketing workflows.

• Collaboration & Teamwork: A culture that values open communication, cross-functional partnership, and collective problem-solving to achieve marketing objectives.

• Data-Informed Creativity: An approach that balances creative vision with data insights, using performance metrics to guide design decisions and optimize campaign effectiveness.

• Brand Stewardship: A commitment to maintaining and evolving the company's brand identity through consistent and impactful visual representation.

• Continuous Improvement: A mindset focused on learning, adapting, and refining design processes and outputs to enhance overall marketing performance.

Collaboration Style:

• Cross-functional Integration: The designer will be expected to actively collaborate with marketing, content, and growth teams, participating in campaign planning and providing design expertise.

• Feedback-Oriented: A culture that encourages constructive feedback on designs from all stakeholders to ensure alignment and optimize outcomes.

• Agile Workflow: Adapting to agile methodologies, which may involve iterative design sprints and quick turnaround times for campaign assets.

• Knowledge Sharing: Encouraging the sharing of best practices, design trends, and insights across the team to foster collective growth and innovation.

📝 Enhancement Note: The cultural values suggest a dynamic, results-oriented team where design is seen as a critical driver of marketing success, requiring both creative talent and an operational understanding of campaign execution.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Performance Metrics: Effectively translating marketing objectives and performance data into compelling visual designs without sacrificing creative integrity.

• Managing Multiple Stakeholder Requests: Juggling design needs from various teams (marketing, sales, content) while maintaining brand consistency and meeting deadlines.

• Adapting to Rapidly Evolving Digital Trends: Staying current with design trends, platform best practices, and emerging visual technologies in the fast-paced SaaS marketing landscape.

• Visualizing Complex SaaS Concepts: Creating clear and engaging visuals that effectively communicate the value and functionality of SaaS products to a B2B audience.

Learning & Development Opportunities:

• Advanced Design Software Training: Opportunities to deepen expertise in Adobe Creative Suite or explore new design tools and technologies.

• Digital Marketing Analytics Fundamentals: Learning to better interpret marketing performance data to inform design decisions and demonstrate ROI.

• Brand Strategy Workshops: Participating in sessions to understand and contribute to the broader brand strategy, influencing visual direction.

• Industry Conferences & Webinars: Access to events focused on marketing design, SaaS marketing, or creative operations to gain insights and network.

• Mentorship: Potential for guidance from senior marketing leaders or experienced designers within the company or through external programs.

📝 Enhancement Note: The challenges highlight the operational demands of the role, requiring more than just artistic skill, but also strategic thinking and adaptability.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate a complex marketing brief into a compelling visual design. What was your process, and what was the outcome?" (Focus on process, problem-solving, and results.)

• "How do you approach iterating on designs based on performance feedback (e.g., low CTR)? Can you provide an example?" (Demonstrate understanding of performance-driven design and an iterative mindset.)

• "How do you ensure brand consistency across a wide range of marketing assets and platforms?" (Showcase understanding of brand guidelines and operational execution.)

• "Imagine we need to create visuals for a new feature launch targeting [specific persona]. What initial steps would you take, and what would be your key design considerations?" (Assess strategic thinking and audience-centric design.) Company & Culture Questions:

• "What interests you about Sodales Solutions and our mission/products?" (Research the company's SaaS offerings and market position.)

• "How do you see your design skills contributing to a growing SaaS company like ours?" (Align your skills with business growth and marketing objectives.)

• "Describe your ideal work environment and how you collaborate with marketing and content teams." (Showcase your understanding of cross-functional collaboration in a hybrid setting.)

• "How do you stay updated on design trends and best practices in the digital marketing and SaaS space?" (Demonstrate commitment to continuous learning.) Portfolio Presentation Strategy:

• Tell a Story: For each portfolio piece, frame it as a mini-case study: the problem/brief, your solution/design process, and the impact/results.

• Quantify Impact: Whenever possible, use numbers (e.g., "increased engagement by X%," "contributed to Y leads") to demonstrate the effectiveness of your work. If precise data isn't available, discuss the intended impact and how you'd measure success.

• Explain Your Choices: Be prepared to articulate the "why" behind your design decisions – color, typography, layout, imagery – and how they served the marketing objective.

• Showcase Process: Briefly touch upon your workflow, including tool usage (Adobe, Canva) and how you incorporated feedback.

• Tailor to Sodales: If possible, subtly weave in elements that show you've considered Sodales Solutions' brand and target audience in your presentation.

📝 Enhancement Note: The interview preparation focuses on demonstrating not just design skill, but also an operational understanding of marketing goals, performance measurement, and collaborative execution, which are key for this role.

📌 Application Steps

To apply for this Marketing Designer position:

• Submit your application through the provided link on the Sodales Solutions careers page.

• Tailor Your Resume: Highlight your 2-4 years of experience in graphic design, specifically mentioning your work in digital marketing, SaaS, and with relevant tools like Adobe Creative Suite and Canva. Quantify achievements where possible (e.g., "Designed X social media assets per week," "Contributed to campaigns that saw Y% engagement increase").

• Curate Your Portfolio: Select 5-7 of your strongest marketing-focused design projects. Ensure they demonstrate versatility across digital channels and a clean, modern aesthetic. Prepare to discuss your process, rationale, and any measurable impact for each piece.

• Prepare for the Interview: Research Sodales Solutions, their products, and their current marketing efforts. Practice articulating your design process and how you align with performance-driven design principles. Be ready to discuss your experience with brand consistency and cross-functional collaboration.

• Understand the Hybrid Model: Be prepared to discuss your experience and expectations regarding hybrid work arrangements, emphasizing your ability to be productive and collaborative in both remote and in-office settings.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.