Marketing Designer

📍 Job Overview

Job Title: Marketing Designer

Company: Realplay

Location: Tel Aviv-Yafo, Tel Aviv District, Israel

Job Type: Full-time

Category: Marketing Operations / Creative Operations

Date Posted: 2026-09-08

Experience Level: Entry-Level / Junior (0-2 years)

Remote Status: On-site

🚀 Role Summary

• Design engaging visual assets for in-game content, branding, and marketing campaigns, focusing on user acquisition and player retention strategies.

• Develop visually appealing UI elements, logos, typography, and branding materials that enhance the overall player experience and brand identity.

• Ensure visual style consistency across all game interfaces, marketing channels, and digital platforms to maintain brand integrity.

• Collaborate closely with cross-functional teams, including product, marketing, and development, to translate concepts into high-quality visual assets.

• Contribute to creative brainstorming sessions and concept development, leveraging design thinking to solve complex visual communication challenges.

📝 Enhancement Note: While the title is "Marketing Designer," the description emphasizes "Monetization Marketing Designer" and mentions "elevate the look and feel of our games," suggesting a strong focus on design that directly impacts player engagement and revenue generation within the gaming context. This role bridges creative design with performance marketing objectives.

📈 Primary Responsibilities

• Create compelling visual assets for in-game monetization features, such as special offers, in-app purchase interfaces, and promotional banners, to drive player spending.

• Design and iterate on marketing creatives for A/B testing, optimizing for click-through rates (CTR) and conversion rates (CVR) for user acquisition campaigns.

• Develop cohesive visual branding elements, including logos, icons, and style guides, to ensure a consistent and recognizable brand presence across all touchpoints.

• Collaborate with product and marketing teams to understand campaign objectives and design assets that effectively communicate value propositions and drive desired player actions.

• Participate in design reviews and provide constructive feedback to peers, contributing to a culture of continuous improvement in visual design quality and effectiveness.

📝 Enhancement Note: The responsibilities have been expanded to reflect a "Monetization Marketing Designer" role, emphasizing the connection between design assets and revenue generation within the gaming industry. This includes A/B testing creatives and designing for in-game monetization features, which are critical for driving performance in this sector.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Arts, Marketing, or a related field, or equivalent practical experience.

Experience: Minimum of 1-2 years of professional graphic design experience, with a strong preference for candidates with experience in the gaming or mobile app industry.

Required Skills:

• Proven proficiency in graphic design principles, including layout, typography, color theory, and visual hierarchy.

• Expert-level skills in design software such as Adobe Creative Suite (Photoshop, Illustrator, After Effects, etc.) and Figma.

• Experience utilizing AI tools for visual element creation, image generation, and design augmentation, ensuring brand consistency.

• Strong understanding of UI/UX principles and experience designing intuitive and engaging user interfaces for digital products.

• Demonstrated ability to create compelling visual assets for marketing campaigns, including banners, social media graphics, and ad creatives.

• Excellent creative thinking and problem-solving skills, with the ability to approach design challenges from multiple perspectives.

• Proven ability to collaborate effectively with cross-functional teams, including product managers, marketers, and developers, in a fast-paced environment. Preferred Skills:

• Experience in motion graphics and animation for creating dynamic visual assets for video ads or in-game animations.

• Familiarity with game development pipelines and asset integration processes.

• Understanding of A/B testing methodologies and experience designing variations for performance optimization.

• Knowledge of current gaming industry trends and player engagement strategies.

• Experience with creating visual assets for mobile game monetization strategies.

📝 Enhancement Note: The required experience level has been clarified as "0-2 years" based on the "1+ years" stated in the raw description, positioning it as an entry-level to junior role. Preferred skills have been added to highlight areas that would give candidates a competitive edge in the gaming monetization design space.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory, showcasing a range of graphic design work with a focus on marketing and user-facing visuals.

• Include case studies or examples demonstrating the design process from concept to final asset, highlighting problem-solving and creative execution.

• Showcase experience with UI design, including mockups and prototypes for mobile applications or games.

• Demonstrate proficiency in creating branding elements such as logos, icons, and style guides.

• Highlight any experience with designing for performance marketing, including A/B tested creatives or assets aimed at driving specific user actions. Process Documentation:

• Provide examples of how you approach design challenges, outlining your workflow for concept development, asset creation, and iteration.

• Illustrate your collaboration process with cross-functional teams, showing how you integrate feedback and communicate design decisions.

• Include examples of how you ensure visual consistency across different platforms and products.

• Showcase your experience with design tools, including workflow efficiencies gained from using Adobe Creative Suite, Figma, and AI tools.

📝 Enhancement Note: The portfolio requirements are tailored to a marketing designer role, emphasizing the need to showcase process, collaboration, and the impact of design on marketing objectives and user experience, particularly within the gaming context.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Junior Marketing Designer in Tel Aviv, Israel, with 1-2 years of experience in the gaming industry, the estimated salary range is ₪75,000 - ₪110,000 per year. This estimate considers the cost of living in Tel Aviv and the demand for specialized design skills in the tech and gaming sectors.

Benefits:

• Comprehensive health insurance coverage.

• Opportunities for professional development and continuous learning in design and gaming technologies.

• Access to cutting-edge design tools and software.

• Collaborative and creative work environment within an innovative gaming startup.

• Potential for performance-based bonuses and stock options as the company grows.

• Regular team-building events and social activities.

Working Hours: Standard full-time working hours (approximately 40 hours per week), with potential for some flexibility to accommodate project deadlines and cross-functional team collaboration across different time zones if applicable.

📝 Enhancement Note: A salary range has been estimated for a Junior Marketing Designer in Tel Aviv, Israel, based on typical compensation for similar roles and experience levels in the region's tech and gaming industry. Benefits have been inferred to be competitive for a startup environment in this sector.

🎯 Team & Company Context

🏢 Company Culture

Industry: Gaming & Technology. Realplay operates within the dynamic and rapidly evolving gaming industry, focusing on innovative, high-energy game development. This sector demands creativity, adaptability, and a data-driven approach to player engagement and monetization.

Company Size: Fast-growing startup. This implies a dynamic, agile environment where roles can be broad, and individuals have the opportunity to make a significant impact and influence processes.

Founded: Not specified, but described as a "fast-growing and innovative startup." This suggests a relatively young company culture focused on rapid development, experimentation, and scaling.

Team Structure:

• The creative team likely includes other designers, artists, and potentially content creators.

• Collaboration is essential, with frequent interaction with marketing, product management, and game development teams.

• The structure is likely flat, encouraging open communication and direct contribution from all team members. Methodology:

• Emphasis on creating engaging, data-driven digital experiences.

• Agile development methodologies are probable, supporting rapid iteration and responsiveness to market feedback.

• A focus on player experience and monetization strategies will guide design and development efforts.

Company Website: https://www.realplayltd.com/

📝 Enhancement Note: Based on the description of Realplay as a "fast-growing and innovative startup in the Gaming industry," the company culture and team structure have been inferred to reflect the typical characteristics of such organizations.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an entry-level to junior Marketing Designer. It offers a foundational opportunity to develop skills in visual design for marketing and gaming, with a specific focus on monetization strategies.

Reporting Structure: The designer will likely report to a Creative Lead, Art Director, or Marketing Manager, who oversees the visual output and campaign effectiveness.

Operations Impact: The designer's work will directly influence player acquisition, engagement, and monetization through compelling visual assets. Their contributions are critical for shaping the brand's perception and driving key performance indicators (KPIs) for marketing campaigns and in-game experiences.

Growth Opportunities:

• Skill Specialization: Develop expertise in specific areas such as UI/UX design for games, motion graphics, or performance marketing creative optimization.

• Career Advancement: Progress to a Senior Marketing Designer, Art Director, or Lead Designer role as experience and leadership capabilities grow.

• Industry Knowledge: Gain deep insights into the gaming industry, player psychology, and monetization tactics within a fast-paced startup environment.

• Cross-functional Exposure: Expand understanding of marketing strategies, product development, and game design principles.

📝 Enhancement Note: This analysis focuses on the career trajectory for a designer in the gaming industry, highlighting potential growth paths and the impact of the role within a startup environment, emphasizing the "operations" aspect through its contribution to business objectives.

🌐 Work Environment

Office Type: On-site in Tel Aviv-Yafo. This suggests a traditional office setting designed to foster collaboration and team cohesion.

Office Location(s): Tel Aviv-Yafo, Tel Aviv District, Israel. This vibrant tech hub offers access to a rich ecosystem of talent and innovation.

Workspace Context:

• A collaborative office environment designed to encourage interaction and idea sharing among creative and marketing teams.

• Access to modern design tools and technology, including professional software licenses and potentially high-performance workstations.

• Opportunities for spontaneous discussions and feedback sessions with colleagues, contributing to a dynamic creative process.

Work Schedule: Standard full-time, on-site work schedule, typically Monday through Friday, aligning with the operational hours of the Tel Aviv tech scene.

📝 Enhancement Note: The work environment description is based on the "On-site" remote status and the company's location in Tel Aviv, a known tech hub, inferring a collaborative and well-equipped office space.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess basic qualifications and design style alignment.

• Technical Interview: A discussion with a hiring manager or senior designer to delve into your design process, tool proficiency (Adobe Creative Suite, Figma, AI tools), and problem-solving skills. Be prepared to walk through specific portfolio pieces.

• Design Challenge/Task: You may be given a small design task to complete, simulating a real-world project, to assess your skills in a practical context. This could involve creating a marketing banner or a UI element.

• Team/Cultural Fit Interview: Meet with potential team members to evaluate collaboration style and cultural alignment with Realplay's startup environment.

• Final Interview: A discussion with leadership to finalize the decision.

Portfolio Review Tips:

• Curate Strategically: Select your strongest work that directly aligns with the job description – focus on marketing visuals, UI elements, and branding examples.

• Showcase Process: For each project, briefly explain the problem, your approach, the tools used, and the outcome (e.g., increased engagement, improved CTR).

• Highlight Monetization/Gaming: If possible, include projects related to gaming, mobile apps, or monetization features.

• Demonstrate Tool Proficiency: Ensure your portfolio visually reflects your command of Adobe Creative Suite, Figma, and AI design tools.

• Keep it Concise: Present your best work clearly and efficiently. A well-organized digital portfolio (e.g., via Behance, personal website) is essential.

Challenge Preparation:

• Understand the Goal: If given a challenge, ensure you fully grasp the objective and target audience.

• Focus on Relevance: Apply design principles and tool usage that are directly relevant to marketing and gaming.

• Time Management: Practice completing design tasks within a given timeframe.

• Articulate Your Decisions: Be ready to explain the rationale behind your design choices.

📝 Enhancement Note: The application and portfolio review process is structured to provide actionable advice for operations-minded candidates, emphasizing the importance of demonstrating process, problem-solving, and impact through the portfolio.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for a wide range of graphic design tasks, including image manipulation (Photoshop), vector graphics (Illustrator), and potentially motion graphics (After Effects). Proficiency is critical for creating high-quality marketing assets.

• Figma: A collaborative interface design tool widely used for UI/UX design, prototyping, and design system management. Its real-time collaboration features are key for team-based design workflows.

• AI Design Tools: Tools such as Midjourney, Stable Diffusion, or Adobe Firefly, for generating unique visual elements, concept art, or background assets efficiently, while adhering to brand standards.

Analytics & Reporting:

• While not a primary design tool, understanding how design impacts analytics is crucial. Familiarity with platforms that display marketing campaign performance (e.g., app store analytics, ad platform dashboards) will be beneficial for understanding design effectiveness. CRM & Automation:

• Not directly used by the designer, but an understanding of how marketing campaigns are managed and automated can inform design choices for specific platforms or channels.

📝 Enhancement Note: The technology stack is focused on the design tools explicitly mentioned in the job description, with added context on how they are used in a professional design and marketing operations setting.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to push creative boundaries and develop novel visual solutions for games and marketing.

• Collaboration: A strong emphasis on working effectively with diverse teams to achieve shared goals.

• Data-Driven Design: Utilizing insights from player behavior and campaign performance to inform and optimize design decisions.

• Player-Centricity: Designing with the end-user (player) experience as the primary focus, ensuring visuals are engaging and intuitive.

• Efficiency: Streamlining design processes and leveraging tools (including AI) to deliver high-quality assets promptly.

Collaboration Style:

• Open and communicative, encouraging feedback and iterative design processes.

• Cross-functional, with designers actively engaging with marketing, product, and development teams to ensure alignment and effective execution.

• Agile, adapting quickly to changing project requirements and market trends.

📝 Enhancement Note: The values and collaboration style are inferred from the company's description as an innovative gaming startup that emphasizes data-driven experiences, implying a culture that balances creative freedom with performance objectives.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Iteration: The fast-paced startup environment requires quick turnaround times for design assets, often with evolving requirements.

• Balancing Creativity with Performance: Designing visually appealing assets that also meet specific marketing KPIs and monetization goals can be a complex challenge.

• Staying Ahead of Trends: The gaming and digital design landscapes evolve rapidly; continuous learning is essential to maintain relevance.

• Cross-functional Alignment: Ensuring design vision aligns with technical constraints and marketing objectives across different teams.

Learning & Development Opportunities:

• Advanced Design Software Training: Opportunities to deepen expertise in Adobe Creative Suite, Figma, and emerging AI design tools.

• Industry Workshops & Conferences: Access to events focused on game design, marketing technology, and creative innovation.

• Mentorship: Guidance from senior designers and creative leads to develop strategic thinking and leadership skills.

• Exposure to Monetization Strategy: Gaining a deeper understanding of how design directly impacts revenue generation in the gaming sector.

📝 Enhancement Note: Challenges and growth opportunities are framed from the perspective of a junior designer in a startup gaming environment, focusing on skill development and navigating the specific demands of the role and industry.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a marketing campaign asset, from brief to final delivery." (Focus on workflow, tools, and collaboration)

• "How do you ensure visual consistency across different platforms and game features?" (Highlight brand guidelines and systematic approach)

• "Walk me through a project in your portfolio where your design significantly impacted a key metric (e.g., CTR, conversion rate)." (Prepare a case study focusing on impact and ROI) Company & Culture Questions:

• "What excites you about Realplay and our games?" (Research the company's current offerings and vision)

• "How do you approach collaboration with non-designers, such as marketers or developers?" (Emphasize communication and understanding of different perspectives)

• "How do you stay updated on the latest design trends, especially in the gaming industry?" (Showcase proactivity and passion for continuous learning) Portfolio Presentation Strategy:

• Tell a Story: For each piece, explain the challenge, your creative solution, the tools used, and the measurable outcome.

• Quantify Impact: Wherever possible, use data and metrics to demonstrate the effectiveness of your designs.

• Showcase Process: Explain your thought process and how you arrived at your final design, including any iterations.

• Tailor to Role: Emphasize work that aligns with marketing, UI, and gaming design, and highlight any monetization-related projects.

📝 Enhancement Note: Interview preparation advice is tailored to a marketing designer role, focusing on showcasing design process, impact, and cultural fit within a gaming startup context.

📌 Application Steps

To apply for this Marketing Designer position:

• Submit your application through the provided link on Comeet.

• Portfolio Customization: Ensure your portfolio prominently features your strongest work in graphic design, UI elements, marketing creatives, and any relevant gaming or monetization projects. Tailor your presentation to highlight how your skills directly address Realplay's needs.

• Resume Optimization: Update your resume to clearly state your experience with Adobe Creative Suite, Figma, and AI tools, and quantify your achievements where possible (e.g., "Designed A/B tested ad creatives that improved CTR by X%").

• Interview Preparation: Practice articulating your design process, explaining your portfolio pieces, and discussing how you would approach design challenges specific to the gaming and monetization space. Prepare to discuss your understanding of Realplay's games and brand.

• Company Research: Familiarize yourself with Realplay's current games, target audience, and overall brand identity to demonstrate genuine interest and understanding of their market position.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.