Marketing Designer

📍 Job Overview

Job Title: Marketing Designer

Company: Lendable

Location: London, England, United Kingdom

Job Type: Full-time

Category: Marketing Operations / Creative Operations

Date Posted: 2026-06-04

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Drive best-in-class campaign creative production for the Zable brand, focusing on scaled output across paid channels and iterative design for performance optimization.

• Act as a key brand steward, ensuring visual consistency across all marketing assets and contributing to the development of design systems and asset libraries.

• Leverage AI tools and modern design workflows to enhance speed, quality, and creative experimentation in marketing design projects.

• Collaborate closely with the Head of Creative, growth marketing teams, and product design to translate briefs into impactful, shippable concepts.

📝 Enhancement Note: While the title is "Marketing Designer," the emphasis on "performance marketing," "growth," "creative optimization," and "AI tools" strongly suggests this role operates within or closely supports a Revenue Operations or Marketing Operations function, focusing on the efficiency and impact of creative assets on business growth metrics. The role requires a blend of creative execution and a data-informed approach to design.

📈 Primary Responsibilities

• Scale creative output significantly across paid social, performance marketing campaigns, and other digital channels to meet growing D2C marketing investment.

• Produce a high volume of design variations to support robust A/B testing and continuous creative learning frameworks.

• Iterate on creative assets rapidly based on performance data analysis and feedback from growth and marketing teams.

• Maintain strict visual consistency and brand integrity across all marketing materials, from rebrand applications to large-scale campaigns.

• Own and execute creative Quality Assurance (QA) for all assets before launch, ensuring compliance with regulatory text, format requirements, and export specifications.

• Build, maintain, and evolve templates, design systems, and comprehensive asset libraries to streamline creative production and ensure brand cohesion.

• Utilize AI tools proactively to increase the speed, efficiency, and overall quality of design deliverables.

• Collaborate effectively with the Head of Creative, growth marketing specialists, and product design to conceptualize and execute marketing initiatives.

• Contribute innovative ideas to the overall creative direction and experimentation strategy for the Zable brand.

📝 Enhancement Note: The responsibilities highlight a strong focus on "scaling creative output," "producing variations," and "iterating based on performance data," which are core tenets of Marketing Operations and Growth Marketing. The emphasis on "design systems" and "asset libraries" also points to operational efficiency in creative production.

🎓 Skills & Qualifications

Education: Specific educational requirements are not explicitly stated, but a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for roles with 4+ years of experience. Equivalent practical experience will also be considered.

Experience: 4+ years of experience as a creative or brand designer, with a proven track record in consumer-facing brands or within a top-tier creative agency environment.

Required Skills:

• Demonstrated expertise in typography, layout design, and conceptual thinking, showcased through a strong portfolio.

• Proven experience designing effective creative assets for performance and growth marketing initiatives, including paid social, campaigns, and general social media content.

• Meticulous attention to detail and a strong ability to uphold and scale brand consistency across diverse marketing channels and materials.

• Proficiency in translating creative briefs into actionable concepts and delivering polished, production-ready designs.

• Demonstrable experience and comfort in integrating AI tools into the design workflow to enhance productivity and creativity.

Preferred Skills:

• Proficiency in motion graphics and video editing software such as After Effects, Figma motion capabilities, or modern AI-driven motion tools.

• Experience contributing to or leading a rebrand initiative or a new brand launch from a creative perspective.

• Familiarity with creative testing frameworks and methodologies to measure the effectiveness of design.

• Experience with building and maintaining design systems and component libraries.

📝 Enhancement Note: The explicit mention of "performance / growth marketing" and "creative testing frameworks" indicates a need for a designer who understands how their work directly impacts business objectives, aligning with operational goals of efficiency and ROI. The preference for motion and video skills, coupled with AI tool proficiency, suggests a forward-thinking approach to creative production.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing strong typographic skills, sophisticated layout design, and original conceptual thinking, moving beyond template execution.

• Evidence of designing for performance and growth marketing, demonstrating an understanding of conversion-driven creative.

• Examples of work that maintain brand consistency at scale across various marketing channels and formats.

• Case studies or project examples that illustrate the process of turning a brief into a shippable concept, highlighting problem-solving approaches.

Process Documentation:

• Examples of how you have scaled creative output for marketing campaigns, detailing the workflow and any templating or systemization used.

• Documentation of experience with creative testing, including how variations were produced and how performance data informed subsequent design iterations.

• Evidence of maintaining brand consistency and executing creative QA processes for marketing assets.

• Showcase of involvement in building or utilizing design systems, component libraries, or asset management workflows.

📝 Enhancement Note: For a role like this, the portfolio is critical. It needs to go beyond aesthetics to demonstrate strategic thinking, an understanding of performance metrics, and the ability to operationalize creative processes for scale. The emphasis on AI integration and brand stewardship is also a key differentiator.

💵 Compensation & Benefits

Salary Range: Based on the experience level (2-5 years), location (London), and the competitive fintech industry, a salary range of £45,000 - £65,000 per annum is estimated. This range reflects the demand for skilled designers with performance marketing experience and AI proficiency in a major metropolitan area.

Benefits:

• Private Health Cover: Comprehensive support for physical and mental wellbeing.

• Retirement & Savings: Generous retirement savings plans to support long-term financial security.

• Employee Referral Programme: Opportunity to earn a competitive bonus for referring successful candidates.

• Complimentary Lunches: Provided on in-office days at select locations, prepared by in-house chefs.

• Cycle-to-work Scheme: Available in select locations to promote sustainable commuting.

• Electric Vehicle Salary Sacrifice Scheme: Offered in select locations for eco-friendly transportation options.

• Flexible working arrangements, with hybrid roles requiring three days in the office.

• Regular social events and off-sites for team connection and collaboration.

Working Hours: Approximately 40 hours per week, with a flexible approach tailored to role requirements.

📝 Enhancement Note: The salary estimate is based on market research for similar mid-level designer roles in London's tech and fintech sectors, considering the company's unicorn status and investment backing. The benefits package is extensive and aligns with typical offerings for established tech companies, with specific notes on location-dependent perks.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fintech (Financial Technology), specifically focused on consumer credit and financial products. Lendable aims to disrupt traditional banking with modern technology and faster processes.

Company Size: Over 700 employees, indicating a scale-up phase with established processes but still retaining agility.

Founded: Profitable since 2017, Lendable has evolved from a startup to a unicorn, demonstrating robust growth and market validation.

Team Structure:

• The "creative pod" is part of a larger marketing function being built at pace under a new CMO. Expect a dynamic, evolving team structure with opportunities for influence.

• The role involves close collaboration with Growth Marketing, Product Design, and the Head of Creative.

Methodology:

• Data-driven decision-making is evident, with an emphasis on performance data, A/B testing, and creative optimization.

• A strong focus on building "best-in-class technology in-house," suggesting a culture of innovation and internal development.

• Emphasis on "relentless resourcefulness" to solve problems and challenge the status quo.

Company Website: https://www.lendable.co.uk/

📝 Enhancement Note: Lendable's culture appears to be a blend of startup agility and established company professionalism. The fintech sector often demands rapid iteration and data-informed strategies, which are clearly reflected in this role's requirements and the company's operational ethos.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Designer with significant growth potential. It's an opportunity to move beyond execution to influencing creative direction and process.

Reporting Structure: The designer will report to the Head of Creative, with strong collaborative ties to Growth Marketing and Product Design teams. This structure allows for direct impact and visibility.

Operations Impact: The role directly impacts revenue by creating marketing assets that drive customer acquisition and conversion through performance marketing and brand campaigns. The focus on scaling creative output and optimization aligns with operational efficiency goals for marketing spend.

Growth Opportunities:

• Creative Leadership: Potential to grow into a Senior Designer or Art Director role, leading creative projects and mentoring junior designers.

• Specialization: Develop deep expertise in performance creative, AI-driven design, or motion graphics, becoming a subject matter expert within the team.

• Process Improvement: Contribute to the evolution of the marketing operations creative workflow, design systems, and testing frameworks.

• Brand Influence: Play a pivotal role in shaping the visual identity and market perception of the Zable brand during a critical growth phase.

📝 Enhancement Note: The "marketing function being built out at pace" and a "major step-change in D2C marketing investment" indicate a period of rapid expansion and opportunity for individuals to shape processes and grow with the company. This role offers a clear path for impact and career advancement within the operations and creative marketing sphere.

🌐 Work Environment

Office Type: Hybrid work model, requiring three days per week in their London office. This suggests a collaborative office environment designed for team interaction and focused work.

Office Location(s): London, England. Specific office details would be provided by the hiring team, but expect a modern, well-equipped workspace typical of a growing fintech company.

Workspace Context:

• Designed to foster collaboration, with opportunities for direct interaction with creative and growth marketing teams.

• Access to modern design tools and technology, including an emphasis on AI-powered design solutions.

• A dynamic environment where creative problem-solving and agile methodologies are likely employed to meet fast-paced marketing demands.

Work Schedule: Standard full-time hours (approx. 40 hours/week) with flexibility tailored to role demands, allowing for efficient workflow management and creative output.

📝 Enhancement Note: The hybrid model indicates a company that values both in-person collaboration and employee flexibility, a common trend in the tech and operations space. The focus on "building technology in-house" suggests a work environment that encourages innovation and employee contribution.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application & Portfolio Review: Submit your application, ensuring your portfolio clearly highlights performance design, conceptual thinking, and AI integration.

• Skills Assessment/Creative Challenge: Expect a practical exercise or case study focused on producing campaign creatives, optimizing existing assets, or tackling a specific design brief. This will assess your technical skills, speed, and problem-solving approach.

• Team Interviews: Meet with the Head of Creative, members of the growth marketing team, and potentially other designers. Focus on collaborative potential, understanding of marketing objectives, and cultural fit.

• Final Interview: Potentially with a senior leader (e.g., CMO or Head of Marketing) to discuss strategic alignment and overall impact.

Portfolio Review Tips:

• Showcase Performance: Include examples of creative work that demonstrably drove engagement, conversions, or other key performance indicators (KPIs). Quantify results where possible.

• Highlight Process: For each project, briefly explain the brief, your conceptualization process, how you used AI tools, and the iterative steps taken based on feedback or data.

• Brand Consistency: Ensure your portfolio reflects an understanding of brand guidelines and how to maintain visual integrity across different applications.

• Versatility: Demonstrate your ability to switch between pure brand expression and performance-driven creative pragmatism.

• AI Integration: Clearly articulate how you've used AI tools and their impact on your workflow and the final output.

Challenge Preparation:

• Familiarize yourself with Lendable's current marketing and Zable's brand identity.

• Prepare to discuss how you would approach designing for specific paid channels (e.g., paid social, display ads) and how you'd optimize for performance.

• Be ready to articulate your creative process, your rationale behind design decisions, and how you handle feedback and iteration.

• Practice presenting your work concisely and effectively, focusing on the impact and strategy behind your designs.

📝 Enhancement Note: The interview process will likely be rigorous, focusing not just on creative talent but also on operational efficiency, data literacy, and the ability to contribute to a fast-paced marketing build. A strong, data-backed portfolio is essential.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Adobe Creative Suite (Photoshop, Illustrator, InDesign) is standard. Figma is highly probable for collaborative design and prototyping.

• Prototyping/Motion: After Effects, Figma motion capabilities, or similar tools for motion graphics and video.

• AI Design Tools: Proficiency with emerging AI tools for image generation, asset creation, variation generation, and workflow enhancement is explicitly required.

Analytics & Reporting:

CRM & Automation:

• No direct CRM/automation tool requirement for the designer, but understanding how designs are deployed through marketing automation platforms or ad managers is beneficial.

📝 Enhancement Note: The emphasis on AI tools is a key differentiator. Candidates should be prepared to discuss specific AI platforms they've used (e.g., Midjourney, DALL-E, Stable Diffusion for image generation; tools for AI-assisted video editing or workflow automation in design) and their practical applications in a marketing context.

👥 Team Culture & Values

Operations Values:

• Growth-Focused: A primary value is to produce creative work that directly contributes to customer problem-solving and scales growth metrics through optimization.

• Versatility: Ability to balance brand purity with performance pragmatism is highly valued, reflecting the need to serve both brand building and direct response objectives.

• Collaboration: Giving and taking feedback effectively is essential for team synergy and iterative improvement.

• Self-Motivation: Taking ownership of briefs and driving projects forward independently is expected.

• Curiosity for AI: An active interest and exploration of AI's potential impact on design workflows and creative output.

Collaboration Style:

• Open communication and active participation in collaborative design sessions and feedback loops.

• Working closely with cross-functional teams (growth, product) to ensure design aligns with broader business objectives.

• A culture that encourages experimentation and learning, where mistakes are seen as opportunities for growth.

📝 Enhancement Note: The values highlight a team that is results-oriented, adaptable, and embraces new technologies. For operations-minded candidates, this means a focus on measurable impact and continuous improvement.

⚡ Challenges & Growth Opportunities

Challenges:

• Scaling Creative Output: Meeting the demand for high-volume, high-quality creative assets for a major D2C marketing investment increase.

• Balancing Brand & Performance: Effectively translating brand vision into performance-driven creative that resonates with target audiences.

• Rapid Iteration Cycles: Adapting quickly to performance data and market feedback to continuously optimize designs.

• Integrating AI Tools: Staying ahead of the curve with AI advancements and effectively integrating new tools into established workflows.

Learning & Development Opportunities:

• Advanced Creative Skills: Deepen expertise in motion graphics, video, or other emerging creative formats.

• Performance Creative Specialization: Become a go-to expert for designing high-converting marketing assets.

• AI in Design: Explore and master cutting-edge AI tools and techniques for creative production.

• Brand Strategy: Gain exposure to broader brand strategy and how creative execution supports business goals.

• Cross-functional Learning: Develop a deeper understanding of growth marketing, product design, and fintech operations.

📝 Enhancement Note: The challenges are directly tied to the company's growth phase and marketing ambitions. The opportunities focus on skill enhancement and strategic development within both creative and operational aspects of marketing.

💡 Interview Preparation

Strategy Questions:

• "How would you approach scaling creative output for a major D2C marketing campaign, considering both brand consistency and performance optimization?" (Focus on process, templating, AI integration, and testing).

• "Describe a time you used performance data to iterate on a design. What was the outcome, and what did you learn?" (Highlight data literacy and iterative design process).

Company & Culture Questions:

• "What excites you about Lendable's mission and the Zable rebrand?" (Demonstrate research and genuine interest).

• "How do you approach collaboration with growth marketers or product designers who may have different priorities?" (Focus on communication, compromise, and shared goals).

Portfolio Presentation Strategy:

• Narrative Arc: For each project, tell a story: the problem/brief, your solution/creative process, the tools used (especially AI), the results (quantified if possible), and key learnings.

• Focus on Impact: Highlight how your designs contributed to business objectives like conversions, engagement, or brand awareness.

• Demonstrate Process: Show the evolution of a design, including early concepts, iterations, and final polished assets.

• AI Integration Clarity: Clearly point out where and how AI was used and its specific benefit (e.g., speed, idea generation, variation).

• Conciseness: Be prepared to present your portfolio within a set timeframe, focusing on your most relevant and impactful work.

📝 Enhancement Note: Interview preparation should emphasize not just creative talent but also strategic thinking, operational efficiency, data awareness, and the ability to integrate new technologies like AI effectively into a performance-driven marketing environment.

📌 Application Steps

To apply for this Marketing Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Tailor your portfolio to prominently feature examples of performance marketing design, conceptual thinking, and your experience with AI tools. Showcase case studies that demonstrate how your creative work drove measurable business results.

• Resume Optimization: Ensure your resume clearly highlights your 4+ years of relevant experience, specific design skills (typography, layout, Adobe Suite, Figma), experience with paid social and growth marketing, and any demonstrated use of AI in your design workflow. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, your approach to performance creative, and how you collaborate with cross-functional teams. Prepare to discuss specific examples from your portfolio and how you would tackle a creative challenge for Lendable or Zable.

• Company Research: Thoroughly research Lendable's mission, its products, and the Zable rebrand. Understand their market position, customer base, and recent marketing activities to demonstrate genuine interest and cultural alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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