Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: NBCUniversal

Location: 30 Rockefeller Plaza, New York, NY 10112, United States

Job Type: Full-time

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-06-22

Experience Level: 2-5 years

Remote Status: On-site

🚀 Role Summary

• Develop and execute innovative creative solutions across multiple design mediums, including motion graphics, digital signage, environmental design, and print collateral, to enhance the employee, guest, and visitor experience at Rockefeller Center.

• Transform strategic objectives and business needs into compelling visual narratives that engage diverse audiences through strong conceptual thinking and storytelling.

• Create dynamic content for a variety of platforms, including campus-wide digital signage networks, internal communications, presentations, and experiential activations.

• Collaborate effectively with cross-functional teams, including Operations, Hospitality, Retail, Facilities, Security, and Corporate Communications, to bring creative ideas to life from concept through final production.

• Ensure all creative output aligns with NBCUniversal brand standards, maintaining a high level of quality, professionalism, and design integrity across all touchpoints.

📝 Enhancement Note: This role is positioned within the Rockefeller Center Operations (RCO) Creative team, indicating a focus on internal and operational creative support rather than external marketing campaigns. The emphasis on "employee, guest, and visitor experience" and collaboration with departments like Facilities and Security suggests a need for design that supports daily operations, campus branding, and internal engagement.

📈 Primary Responsibilities

• Design and produce engaging motion graphics, animations, kinetic typography, and video assets for digital screens, presentations, and internal communications.

• Create dynamic and informative content for campus-wide digital signage networks, including ribbon walls, lobby displays, and digital advertising screens.

• Develop innovative visual concepts and designs for a wide range of printed materials, such as posters, flyers, brochures, signage, banners, and marketing collateral.

• Design and implement environmental graphics, large-format graphics, and experiential installations to transform physical spaces and enhance the campus atmosphere.

• Prepare production-ready artwork and mechanical files for print and digital vendors, ensuring compliance with specifications and production standards.

• Support the development of immersive brand experiences and campus activations, contributing to seasonal campaigns, milestone celebrations, and company-wide events.

• Collaborate with cross-functional teams to translate creative concepts into physical environments, ensuring design integrity from concept to execution.

• Maintain consistency across all creative touchpoints, balancing innovation with business objectives and brand guidelines.

• Assist in developing and maintaining design systems, creative templates, style guides, and best practices for the RCO Creative team.

• Stay current with industry trends, emerging technologies, and design innovations to continuously elevate creative output and problem-solving approaches.

📝 Enhancement Note: The breadth of responsibilities, from digital signage and motion graphics to print production and environmental design, indicates a need for a versatile designer comfortable with a wide array of creative tasks. The focus on "employee-facing communications" and "campus environments" suggests a unique operational design perspective.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Visual Communications, Motion Graphics, Digital Media, or a related field, or equivalent professional experience. Experience:

• Minimum of 3 years of professional design experience in an agency, media company, entertainment organization, corporate creative department, or in-house studio.

• Demonstrated experience developing creative solutions across print, digital, motion, and environmental mediums. Required Skills:

• Expert proficiency in Adobe Creative Suite: Illustrator, Photoshop, InDesign.

• Strong command of motion graphics and video editing software, specifically After Effects and Premiere Pro.

• Exceptional design sensibility with strong typography, layout, composition, and visual storytelling skills.

• Proven ability to develop innovative creative concepts and translate strategic objectives into compelling visual designs.

• Experience designing for digital signage and large-format print applications.

• Excellent organizational skills with the ability to manage multiple projects simultaneously in a fast-paced, deadline-driven environment.

• Strong communication and presentation skills, with the ability to clearly articulate creative rationale and incorporate feedback.

• A collaborative mindset and a willingness to work effectively across diverse teams and disciplines. Preferred Skills:

• Experience with digital asset management (DAM) systems and content management systems (CMS) for digital signage.

• Proficiency in Microsoft PowerPoint and presentation design best practices.

• Familiarity with SharePoint or similar project management platforms.

• Understanding of accessibility standards and user experience (UX) principles for digital content.

• Knowledge of environmental branding principles and experiential design.

• A passion for creating memorable visual experiences across both physical and digital environments.

📝 Enhancement Note: The emphasis on a strong portfolio showcasing conceptual thinking, visual storytelling, motion design, and production expertise is critical. Candidates should highlight projects that demonstrate versatility across the listed mediums and their ability to solve design challenges within an operational context.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 projects demonstrating versatility across motion graphics, digital content, print collateral, and environmental/experiential design.

• Include case studies or project breakdowns that highlight your conceptual thinking, problem-solving approach, and design process.

• Demonstrate proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign, After Effects, Premiere Pro) through the quality and complexity of the work presented.

• Present examples of digital signage content, animated assets, and large-format graphics, detailing the technical specifications and intended placement.

• Highlight projects that required collaboration with cross-functional teams or stakeholders, showcasing your ability to integrate feedback and meet diverse business needs. Process Documentation:

• Clearly articulate the design process for at least one significant project, detailing phases from brief interpretation and concept development to execution and final delivery.

• Explain how you approach problem-solving and how you iterate on designs based on feedback and strategic requirements.

• Detail your workflow for preparing files for print production and digital deployment, including knowledge of technical specifications and vendor coordination.

• Demonstrate how you ensure brand consistency and adherence to creative standards throughout the design lifecycle.

📝 Enhancement Note: The portfolio should not only display aesthetic skill but also the candidate's ability to manage projects, understand operational needs, and deliver polished, production-ready assets within a corporate environment.

💵 Compensation & Benefits

Salary Range: $70,000 - $85,000 per year

Benefits:

• Medical Insurance

• Dental Insurance

• Vision Insurance

• 401(k) retirement plan

• Paid Time Off (PTO) / Paid Leave

• Tuition Reimbursement

• Variety of other discounts and perks

Working Hours: Standard full-time hours; typically 40 hours per week, with potential for occasional overtime depending on project demands.

📝 Enhancement Note: The salary range is competitive for a Graphic Designer role with 2-5 years of experience in a major metropolitan area like New York City, especially within a large, established media organization like NBCUniversal. The benefits package is comprehensive, typical of a major corporation.

🎯 Team & Company Context

🏢 Company Culture

Industry: Media and Entertainment, Operations & Technology

Company Size: Large (10,000+ employees)

Founded: NBCUniversal was formed in 2004, but its legacy brands date back much further.

Team Structure:

• The role is part of the Rockefeller Center Operations (RCO) Creative team, suggesting a specialized internal creative unit.

• This team collaborates closely with various operational departments, including Hospitality, Retail, Facilities, Security, Production, Human Resources, and Corporate Communications.

• The reporting structure likely involves a Creative Director or Senior Manager overseeing the RCO Creative team. Methodology:

• Emphasis on "improving the communities where our employees, customers, and audiences live and work," indicating a commitment to corporate social responsibility.

• Championing an inclusive culture to attract and develop a talented workforce.

• Data-driven decision-making is implied through the need to support various business units and measure impact.

• Focus on creating world-class content and experiences for diverse audiences.

Company Website: https://www.nbcuniversal.com/

📝 Enhancement Note: NBCUniversal's culture emphasizes innovation, inclusivity, and community impact. Within the RCO Creative team, the focus will be on operational efficiency, employee experience, and maintaining brand integrity across a complex physical and digital environment.

📈 Career & Growth Analysis

Operations Career Level: Mid-level Designer. This role is suited for individuals with foundational experience looking to deepen their expertise in a corporate creative environment, handling diverse projects and collaborating with numerous stakeholders.

Reporting Structure: The Graphic Designer will report to a Creative Lead or Manager within the Rockefeller Center Operations (RCO) Creative team. This team likely works in close partnership with various operational departments and potentially with broader NBCUniversal brand or marketing teams on specific projects.

Operations Impact: The Graphic Designer's work directly impacts the operational efficiency and experience of employees and guests within the Rockefeller Center campus. By creating clear signage, engaging digital content, and effective internal communications, they contribute to a more cohesive, informed, and positive environment, supporting the overall operational goals of the campus and NBCUniversal.

Growth Opportunities:

• Specialization: Develop deeper expertise in specific areas such as motion graphics, environmental design, or digital signage content management.

• Project Leadership: Take on lead design responsibilities for larger or more complex projects within the RCO Creative team.

• Cross-functional Exposure: Gain broader experience by working on projects for different NBCUniversal segments or brands.

• Skill Development: Continuous learning opportunities through internal workshops, access to industry trends, and potential for advanced training in new design technologies or software.

• Advancement: Potential to move into Senior Graphic Designer roles, Art Director positions, or management roles within creative operations.

📝 Enhancement Note: The role offers a strong foundation in corporate creative operations within a major media conglomerate, providing ample opportunities for skill enhancement and career progression within the design field.

🌐 Work Environment

Office Type: This is an on-site role at a designated NBCUniversal worksite, specifically 30 Rockefeller Plaza in New York City. This implies a professional, corporate office environment.

Office Location(s): 30 Rockefeller Plaza, New York, NY 10112. This iconic location offers a vibrant and central workspace within Manhattan.

Workspace Context:

• Collaborative Environment: The role necessitates close collaboration with internal teams, suggesting an open or semi-open office layout conducive to teamwork and communication.

• Tools & Technology: Access to industry-standard design software (Adobe Creative Cloud), potentially digital signage content management systems, and other relevant creative tools and technologies will be provided.

• Team Interaction: Frequent interaction with colleagues within the RCO Creative team, as well as with stakeholders from various operational departments, fostering a dynamic and communicative work atmosphere.

Work Schedule: The standard work schedule is full-time, 40 hours per week. While specific hours may vary, the on-site nature means adherence to typical business hours, with potential for flexibility or overtime based on project needs and deadlines.

📝 Enhancement Note: Working on-site at 30 Rockefeller Plaza offers a unique and prestigious work environment, combining creative work with the operational pulse of a major media hub.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess your qualifications and fit for the role.

• Portfolio Presentation & Interview: Candidates will likely be asked to present their portfolio, discussing key projects, design process, and how their skills align with the job requirements. This will be followed by an interview with the hiring manager and potentially other team members.

• Skills Assessment: May include a design challenge or exercise to evaluate practical skills in areas like motion graphics, layout, or conceptual development under timed conditions.

• Behavioral/Situational Interviews: Questions to assess problem-solving abilities, collaboration skills, and how you handle challenges in a corporate creative environment.

• Final Interview: Potentially with a senior leader or cross-functional stakeholder to confirm fit and discuss final details.

Portfolio Review Tips:

• Curate Strategically: Select 4-6 of your strongest projects that best represent the diverse skill set required (motion, digital, print, environmental).

• Tell a Story: For each project, clearly articulate the brief, your role, the challenges faced, your creative process, the solutions implemented, and the impact or outcome. Use visuals effectively to support your narrative.

• Highlight Versatility: Showcase your ability to adapt your style and approach to different project types and audiences.

• Demonstrate Technical Proficiency: Ensure your work clearly exhibits mastery of relevant software (Adobe Creative Cloud, After Effects).

• Showcase Collaboration: If possible, include projects where you worked with teams or stakeholders, explaining how you managed feedback and integrated different perspectives.

• Prepare for Presentation: Practice presenting your portfolio smoothly and confidently, anticipating questions about your design choices and process.

Challenge Preparation:

• Understand the Context: If a design challenge is given, quickly grasp the objective and constraints. Think about the Rockefeller Center Operations context.

• Focus on Process: Even if the final output isn't perfect, demonstrating a clear, logical design process is crucial.

• Time Management: Allocate your time wisely between conceptualization, execution, and refinement.

• Consider the Audience: Think about who the design is for (employees, guests, visitors) and tailor your approach accordingly.

📝 Enhancement Note: Candidates should prepare to discuss their design philosophy, how they approach problem-solving, and their experience working within corporate structures and brand guidelines. The ability to articulate the "why" behind design decisions is paramount.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud Suite:

  • Illustrator: For vector graphics, logos, illustrations, and complex layouts.
  • Photoshop: For image manipulation, digital painting, and raster graphics.
  • InDesign: For page layout and print design (brochures, flyers, signage).
  • After Effects: For motion graphics, animation, kinetic typography, and visual effects.
  • Premiere Pro: For video editing and assembling motion graphics sequences.

• Microsoft PowerPoint: For creating presentations and internal communications, often integrating designed assets.

Analytics & Reporting:

• While not explicitly stated as a primary design tool, understanding how to optimize content for digital signage CMS platforms implies some interaction with reporting or performance metrics related to content display. CRM & Automation:

• Digital Signage Content Management Systems (CMS): Experience with these platforms is desired for deploying and managing content across campus screens.

• Project Management Platforms: Familiarity with tools like SharePoint or similar platforms for task tracking and collaboration.

• Digital Asset Management (DAM) Systems: Experience with organizing and retrieving digital assets.

📝 Enhancement Note: Proficiency in the Adobe Creative Cloud suite is non-negotiable. Experience with motion graphics software (After Effects) is specifically highlighted, indicating a strong need for dynamic content creation.

👥 Team Culture & Values

Operations Values:

• Excellence & Quality: A commitment to delivering high-quality, professional creative work that reflects the NBCUniversal brand.

• Collaboration & Teamwork: A strong emphasis on working effectively with diverse internal teams to achieve common operational and creative goals.

• Innovation & Creativity: Encouraging new ideas and approaches to visual storytelling and problem-solving.

• Inclusivity: Championing a diverse and inclusive culture, reflected in both internal operations and external representation.

• Community Impact: A broader company value that influences how operations support employees and their communities.

• Efficiency & Problem-Solving: Designing solutions that enhance operational processes and improve user experiences.

Collaboration Style:

• Cross-functional Integration: The role requires seamless collaboration with non-creative departments, necessitating clear communication, active listening, and the ability to translate operational needs into visual solutions.

• Feedback-Driven: A culture that embraces constructive feedback to refine designs and ensure alignment with project objectives.

• Proactive Communication: Regularly updating stakeholders on project progress, potential challenges, and design decisions.

• Partnership Approach: Working alongside operational teams as a strategic partner to achieve shared goals, rather than just an order-taker.

📝 Enhancement Note: The culture values a blend of creative artistry and operational pragmatism, requiring designers to be both visionary and detail-oriented.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Operational Needs: Successfully translating the strategic and functional requirements of various operational departments into aesthetically pleasing and effective designs.

• Managing Diverse Stakeholder Expectations: Juggling requests and feedback from multiple departments with potentially different priorities and perspectives.

• Fast-Paced, Deadline-Driven Environment: Consistently delivering high-quality work under tight timelines, common in media and large corporate settings.

• Adapting to Evolving Technologies: Staying proficient with new design software, digital signage technologies, and emerging creative trends.

• Maintaining Brand Consistency: Ensuring all creative output adheres to NBCUniversal's brand guidelines while also supporting specific operational initiatives.

Learning & Development Opportunities:

• Skill Enhancement: Opportunities to deepen expertise in motion graphics, animation, and potentially 3D design or interactive installations.

• Industry Exposure: Staying abreast of design trends through internal resources, industry events, and professional development programs.

• Cross-Departmental Learning: Gaining insights into various operational functions within Rockefeller Center and NBCUniversal, which can inform design strategy.

• Mentorship: Potential to learn from senior designers, art directors, or creative leads within the organization.

• Career Advancement: Pathways to more senior design roles, art direction, or specialized creative positions within NBCUniversal.

📝 Enhancement Note: This role provides a solid platform for growth by exposing designers to a wide range of operational challenges and creative applications within a prestigious and dynamic media organization.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance creative vision with strict brand guidelines or operational constraints. How did you approach it?" (Focus on your problem-solving and negotiation skills.)

• "Walk us through your process for developing a motion graphics package for a new internal campaign or digital signage rollout." (Highlight your workflow, software usage, and conceptualization.)

• "Imagine you need to design wayfinding signage for a complex campus like Rockefeller Center. What are the key considerations and how would you approach it?" (Demonstrate your understanding of user experience, clarity, and environmental design.)

• "How do you stay updated on the latest design trends, particularly in motion graphics and digital signage?" (Showcase your commitment to continuous learning.) Company & Culture Questions:

• "What interests you about working for NBCUniversal and specifically within the Rockefeller Center Operations Creative team?" (Research NBCUniversal's mission, values, and recent projects.)

• "How do you approach collaborating with non-creative stakeholders, such as facilities or security teams?" (Emphasize communication, empathy, and translating technical needs into design.)

• "Describe a project where you had to manage multiple conflicting feedback points from different stakeholders. How did you resolve it?" (Focus on your conflict resolution and decision-making skills.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the objective, your role, the challenge, your solution, and the outcome.

• Quantify Impact (If Possible): If you have data on how your design improved engagement, clarity, or efficiency, present it.

• Showcase Your Process: Be prepared to explain the "why" behind your design decisions, demonstrating your thought process and problem-solving skills.

• Highlight Versatility: Ensure your selected