Creative Designer

📍 Job Overview

Job Title: Creative Designer

Company: Spin Careers

Location: Ciudad de México, México

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-06-22

Experience Level: Mid-Level (3-5+ years)

Remote Status: On-site

🚀 Role Summary

• Drive visual storytelling and brand consistency across all digital and campaign touchpoints for a leading fintech ecosystem.

• Execute high-impact creative design solutions for 360° campaigns, including digital, social media, CRM, and paid media.

• Collaborate with cross-functional teams to translate business objectives into compelling visual communications that resonate with target audiences.

• Maintain and elevate brand identity through a keen aesthetic sensibility, ensuring visual rhythm, typography, and color harmony across all assets.

• Contribute to the evolution of the brand's visual language by proposing innovative design directions and graphic resources.

📝 Enhancement Note: This role is classified under Marketing Operations and Creative Operations due to its focus on campaign execution, CRM design, and brand asset management within a Go-To-Market (GTM) context. The emphasis on translating business objectives into visual solutions highlights its strategic importance in supporting marketing and GTM initiatives.

📈 Primary Responsibilities

• Translate overarching creative concepts and business objectives into impactful, on-brand visual designs for comprehensive 360° marketing campaigns.

• Develop and execute master graphics for diverse campaign channels, including digital advertisements, social media content, CRM communications, Out-of-Home (OOH) placements, and paid media initiatives.

• Design compelling visuals for continuous communication efforts across social media platforms, email marketing campaigns, push notifications, in-app messaging, and digital banners.

• Adapt and create key visual assets from scratch, ensuring graphic strength and brand integrity are maintained across various formats and sizes.

• Partner closely with copywriters, marketing strategists, and product managers to co-create effective and integrated creative solutions that meet campaign goals.

• Rigorously adhere to established brand guidelines, ensuring all visual outputs are consistent with the brand's identity, tone, and aesthetic standards.

• Proactively research and propose novel visual directions, emerging design styles, and innovative graphic resources to continuously enhance and elevate the Spin brand.

• Prepare final artwork files, ensuring they are production-ready for both digital and print applications, meeting all technical specifications.

• Actively participate in creative review sessions, articulating design rationales and providing constructive feedback on peer designs.

📝 Enhancement Note: The responsibilities listed indicate a need for a designer who can not only execute but also strategically contribute to campaign development. The emphasis on "master graphics" and "campaign adaptations" points to a role that supports a robust marketing operations function, requiring efficiency and scalability in creative asset production.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is highly recommended for this level of creative role.

Experience:

• Minimum of 3–5+ years of professional experience in graphic design or digital design.

• Proven track record of working with brands, whether through in-house roles, agency experience, or startup environments, demonstrating an understanding of brand development and management. Required Skills:

• Exceptional aesthetic eye with a strong command of typography, color theory, composition, and visual rhythm.

• Demonstrated ability to conceptualize and execute creative ideas, bridging the gap between strategic thinking and detailed design work.

• High sensitivity and capability to interpret and translate brand tone and personality across diverse communication channels.

• Collaborative and team-oriented mindset, with a proven ability to both provide and receive constructive feedback effectively.

• Superior organizational skills and an extreme attention to detail, essential for managing complex projects and ensuring accuracy.

• Proven capacity to manage multiple design projects concurrently and meet deadlines in a fast-paced environment.

• Proactive approach to identifying opportunities for visual improvements and suggesting innovative design solutions.

• Proficiency in Adobe Creative Suite, including Illustrator, Photoshop, and InDesign. Preferred Skills:

• Experience with Figma for digital design workflows, demonstrating an understanding of collaborative design tools.

• Basic knowledge or experience in motion graphics or video editing, adding versatility to creative outputs.

• Familiarity with design principles for social media and performance marketing campaigns.

• Experience in adapting key visuals for various campaign formats.

• Understanding of digital design principles, including hierarchy, legibility, and responsive design considerations.

• Experience preparing files for various production methods (digital and print).

• Demonstrated skills in illustration, lettering, or other distinctive graphic styles.

• Keen awareness of contemporary visual trends and their application to brand design.

📝 Enhancement Note: The experience requirement of 3-5+ years, coupled with the need for both conceptualization and detailed execution, positions this as a mid-level to senior designer role. The emphasis on brand work and adaptability across channels suggests a need for a candidate who understands marketing operations' need for consistent, scalable creative assets.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of design projects showcasing a strong aesthetic eye, including examples of typography, color usage, and composition.

• Demonstrations of conceptual thinking translated into visual execution for campaigns across digital, social media, and CRM channels.

• Case studies highlighting the ability to adapt key visuals into multiple formats without compromising graphic strength or brand identity.

• Examples of work that clearly illustrate adherence to brand guidelines and sensitivity to brand tone.

• Projects that showcase experience with performance marketing designs and an understanding of how design impacts campaign effectiveness. Process Documentation:

• Showcase examples of workflow processes used to manage projects from concept to final artwork, emphasizing organization and efficiency.

• Include instances where you've documented your design process, particularly for campaign adaptations or when ensuring visual consistency across multiple touchpoints.

• Provide evidence of how you've prepared final artwork for production, detailing considerations for digital and print outputs.

📝 Enhancement Note: For a Creative Designer role, the portfolio is paramount. It's not just about showcasing pretty pictures but demonstrating a process for creating effective, on-brand assets that support marketing objectives. This includes showing how they handle feedback, adapt designs, and prepare files for deployment, which are critical aspects of marketing operations.

💵 Compensation & Benefits

Salary Range: Based on the location (Ciudad de México, México), experience level (3-5+ years), and the nature of the role within a fintech/digital ecosystem, a competitive salary range for a Senior Creative Designer would typically fall between MXN $30,000 to $50,000 per month. This estimate is derived from research on similar roles in the Mexican market, considering the demand for skilled designers in the tech and finance sectors.

Benefits:

• Comprehensive health insurance coverage, including medical, dental, and vision.

• Paid time off, including vacation days, sick leave, and national holidays.

• Opportunities for professional development and continuous learning, such as workshops, courses, and access to design resources.

• Potential for performance-based bonuses or incentives.

• Access to company-sponsored events and team-building activities.

• Employee assistance programs providing confidential support for personal and professional challenges.

Working Hours: The role is specified as full-time, typically aligning with a standard 40-hour work week. While the role is on-site, there may be flexibility in daily start and end times, subject to team coordination and operational needs. Occasional overtime may be required to meet campaign deadlines or production schedules.

📝 Enhancement Note: The salary estimate is based on current market data for mid-to-senior level designers in Mexico City within the tech/fintech sector. Benefits are standard for full-time positions in similar industries in Mexico, with an emphasis on professional growth relevant to a creative role.

🎯 Team & Company Context

🏢 Company Culture

Industry: Spin Careers operates within the Fintech and Digital Services industry, specifically focusing on financial solutions and digital ecosystems that simplify daily life and transactions for consumers and businesses. This sector is characterized by rapid innovation, a strong emphasis on user experience, and a data-driven approach to product development and marketing.

Company Size: Spin is a business unit of FEMSA, a large multinational conglomerate. While FEMSA is a massive organization, Spin itself operates more like a dynamic startup within this larger structure. This blend offers the stability and resources of a large corporation with the agility and innovation-driven culture of a newer venture. For operations professionals, this means access to robust infrastructure and established processes, alongside the opportunity to influence and build new operational frameworks.

Founded: Spin's ecosystem includes solutions like Spin by OXXO, Spin Premia, and Spin Negocios (NetPay, OXXO PAY). While the exact founding date of Spin as a distinct unit isn't provided, its integration with OXXO and NetPay indicates a foundation built on established entities and a strategic expansion into digital financial services. This history suggests a company with deep market understanding and a commitment to long-term growth.

Team Structure:

• The Creative Design function likely sits within the Marketing or Product department, collaborating closely with GTM (Go-To-Market) strategists, campaign managers, and CRM specialists.

• The team structure is likely agile and project-based, with designers working in pods or squads alongside other marketing and product professionals.

• Cross-functional collaboration is key, requiring designers to work seamlessly with copywriters, marketers, product owners, and potentially external agencies or vendors. Methodology:

• Data Analysis & Insights: While primarily a design role, understanding campaign performance data and user feedback is crucial for informing design decisions and demonstrating ROI.

• Workflow Planning & Optimization: The role demands an efficient workflow for creating and adapting assets, often involving tight deadlines and multiple revisions.

• Automation & Efficiency: Designers are expected to leverage tools and processes that streamline asset creation and deployment, especially for digital and CRM communications.

Company Website: Spin by OXXO: spin.com

📝 Enhancement Note: The context of Spin being part of FEMSA is crucial. It implies a well-resourced environment with potential for established operational processes, but also a need for agility and innovation similar to a startup. This duality is important for operations professionals to understand regarding career growth and impact.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Creative Designer, indicating a mid-to-senior level within the creative function. It requires not only strong execution skills but also a strategic understanding of how design contributes to business objectives, particularly within marketing and GTM initiatives. The emphasis on transforming ideas into "powerful, clear graphic pieces aligned with the brand’s identity" and "designing with intention" suggests a role that influences creative direction and supports operational efficiency in asset deployment.

Reporting Structure: The designer will likely report to a Creative Lead, Art Director, or Head of Marketing/Brand. They will work closely with marketing managers, campaign specialists, and product teams, indicating a collaborative environment where design is integrated into broader GTM strategies.

Operations Impact: The Creative Designer's impact is measured through the effectiveness of visual communications in driving campaign performance, enhancing brand perception, and facilitating user engagement within the Spin ecosystem. Strong visual assets directly influence conversion rates in paid media, engagement in CRM campaigns, and overall brand recall, thereby contributing significantly to revenue generation and customer acquisition/retention efforts.

Growth Opportunities:

• Operations Skill Advancement: Opportunity to deepen understanding of marketing operations by working on performance-driven campaigns, learning how design impacts key metrics like CTR, conversion rates, and customer lifetime value.

• Specialization: Potential to specialize in areas like digital campaign design, CRM visual strategy, or even UI/UX design as the Spin ecosystem evolves.

• Leadership Potential: With proven strategic input and leadership in creative projects, there's a potential path towards Art Direction or leading smaller creative teams within Spin or FEMSA.

• Cross-functional Exposure: Gaining experience and insights working on diverse fintech products and marketing initiatives within a large conglomerate.

📝 Enhancement Note: The "Operations Impact" section is framed to highlight how a creative role directly contributes to operational goals like conversion rates and customer engagement, aligning it with the broader revenue operations and GTM objectives.

🌐 Work Environment

Office Type: The role is described as "On-site," implying a traditional office environment. Given Spin's positioning within FEMSA, this office is likely modern, well-equipped, and designed to foster collaboration.

Office Location(s): The primary location is Ciudad de México, México. This major metropolitan hub offers access to a vibrant professional community and amenities. Specific details about office accessibility, parking, or public transport links would be beneficial for candidates.

Workspace Context:

• Collaborative Environment: The emphasis on collaboration with copywriters, marketing, and product teams suggests an open-plan or studio-like workspace designed to encourage interaction and idea sharing.

• Tools & Technology: Expect access to high-performance workstations and the full suite of Adobe Creative Suite, along with Figma. The environment likely supports the seamless use of these design tools.

• Team Interaction: Opportunities for daily interaction with colleagues from various departments, facilitating a holistic understanding of business objectives and how design contributes to them.

Work Schedule: A standard 40-hour work week is typical for full-time, on-site roles. While core hours will likely be established, flexibility may be offered to accommodate project timelines and team coordination, especially given the dynamic nature of campaign work.

📝 Enhancement Note: The "Workspace Context" is enhanced by inferring collaborative design spaces and the availability of necessary technology, which are standard expectations for a creative role in a modern tech/fintech company.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio by the hiring team to assess qualifications and creative alignment.

• Portfolio Presentation & Interview: A session where you will present your portfolio, discuss your design process, rationale behind key projects, and answer questions about your experience with brand identity, campaign design, and tool proficiency. This will likely involve a hiring manager and potentially senior members of the creative or marketing team.

• Creative Challenge (Potential): You may be asked to complete a small design exercise or case study to evaluate your conceptual thinking, execution skills, and ability to work within brand constraints.

• Cross-functional Interview: An interview with stakeholders from marketing, product, or GTM teams to assess your collaboration skills, understanding of business objectives, and ability to integrate design into broader strategies.

• Final Interview: A discussion with a senior leader to assess cultural fit and overall suitability for the role and Spin's environment.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest projects that best demonstrate your skills in graphic design, digital campaigns, and brand adaptation relevant to Spin's fintech context.

• Highlight Process: For each project, clearly articulate the brief, your creative process, design decisions, challenges faced, and the final outcome. Emphasize how your design solved a business problem or met a marketing objective.

• Showcase Brand Sensitivity: Include examples where you've successfully worked with or adapted to brand guidelines, demonstrating your ability to maintain visual consistency.

• Quantify Impact: If possible, provide metrics or results related to your designs (e.g., increased engagement, higher conversion rates). While difficult for pure design, link your work to campaign success.

• Tool Proficiency: Be prepared to discuss your proficiency with Adobe Creative Suite and Figma, and how you leverage these tools for efficient workflow.

• Visual Storytelling: Present your portfolio in a visually engaging and easy-to-follow manner, using clear layouts and concise descriptions.

Challenge Preparation:

• Brush up on contemporary design trends, especially within the fintech and digital services space.

• Practice articulating your design rationale clearly and concisely, focusing on how your creative choices support strategic goals.

• Prepare to discuss your experience with campaign adaptations and how you ensure visual integrity across multiple platforms.

• Be ready to explain your understanding of performance marketing and how design contributes to its success.

📝 Enhancement Note: The interview process description is tailored to a creative role, emphasizing the portfolio review and case study components, which are standard for assessing design talent and strategic thinking.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency required in Illustrator (for vector graphics and illustrations), Photoshop (for image manipulation and digital assets), and InDesign (for layout and print production).

• Figma: Highly preferred for digital design, prototyping, and collaborative workflows, indicating a modern design environment.

• Other Design Software: Familiarity with any complementary design or illustration tools would be a plus.

Analytics & Reporting:

• While not directly using analytics tools for reporting, the designer needs to understand how to interpret basic campaign performance data (e.g., click-through rates, engagement metrics) to inform design decisions and demonstrate the impact of their work. CRM & Automation:

• Experience designing assets specifically for CRM platforms (e.g., email templates, push notifications) is expected. Understanding how these assets are deployed within automation workflows is beneficial.

📝 Enhancement Note: The specific tools listed (Adobe Creative Suite, Figma) are critical for this role and are highlighted for their importance in modern design workflows, particularly in a digital-first environment.

👥 Team Culture & Values

Operations Values:

• Agility & Speed: Operating within a dynamic fintech space means valuing quick ideation and execution, with an emphasis on rapid iteration and deployment of creative assets.

• User-Centricity: A core value will be designing with the end-user in mind, ensuring that all visual communications are clear, intuitive, and enhance the user experience across Spin's digital platforms.

• Data-Informed Creativity: While creativity is paramount, there's an expectation to be guided by data and performance insights, using them to refine designs and improve campaign effectiveness.

• Collaboration & Transparency: A culture that encourages open communication, constructive feedback, and cross-functional teamwork to achieve shared GTM and business objectives.

• Innovation: A forward-thinking approach to design, constantly exploring new visual trends and techniques to keep the brand fresh and engaging.

Collaboration Style:

• Integrated Teams: Designers work closely with marketing, product, and GTM teams, participating in strategy sessions and brainstorming.

• Feedback Loop: An environment where constructive criticism is welcomed and used for improvement, fostering a culture of continuous learning and refinement.

• Knowledge Sharing: Encouraging designers to share insights on design trends, new tools, and best practices to elevate the entire team's capabilities.

📝 Enhancement Note: The values and collaboration style are inferred to be aligned with a fast-paced, tech-driven environment that prioritizes user experience and data-informed decision-making, common in fintech.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Campaign Objectives: Ensuring that all creative output adheres to strict brand guidelines while also being optimized for specific campaign goals and audience engagement.

• Rapid Iteration Cycles: Adapting to fast-paced marketing campaigns that require quick turnarounds and multiple revisions, demanding efficient workflow management.

• Evolving Visual Trends: Staying ahead of contemporary design trends and integrating them effectively without compromising the established brand identity.

• Cross-Functional Communication: Effectively translating marketing and product strategies into compelling visual designs and clearly communicating design rationale to non-design stakeholders.

Learning & Development Opportunities:

• Advanced Design Techniques: Access to training on new features within Adobe Creative Suite and Figma, as well as emerging design methodologies.

• Fintech Design Specialization: Opportunities to gain deep expertise in designing for the fintech sector, understanding its unique user needs and regulatory considerations.

• Campaign Performance Analysis: Learning how to interpret and apply campaign performance data to refine design strategies and improve ROI.

• Mentorship: Potential for mentorship from senior designers, art directors, or marketing leaders within Spin or FEMSA.

📝 Enhancement Note: Challenges are framed to reflect common issues faced by designers in marketing-intensive environments, with growth opportunities focusing on skill enhancement and industry specialization.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate a complex business objective into a simple, powerful visual concept. What was your process?" (Focus on strategic thinking, problem-solving, and clarity of communication.)

• "How do you ensure visual consistency across multiple campaign touchpoints (e.g., social media, email, paid ads) while maintaining creative impact for each channel?" (Prepare to discuss brand guidelines, asset adaptation, and channel-specific optimization.)

• "Walk us through a campaign you designed from concept to final execution. What were the key decisions you made and why?" (Focus on your design process, rationale, and ability to articulate your work.) Company & Culture Questions:

• "What do you know about Spin and the fintech industry? How do you see your design skills contributing to our mission?" (Research Spin's products, target audience, and brand values. Connect your skills to their goals.)

• "How do you approach receiving and incorporating feedback on your designs, especially from non-designers?" (Emphasize your collaborative spirit, open-mindedness, and focus on achieving the best outcome.)

• "Describe your experience working with brand guidelines. How do you balance adhering to them with pushing creative boundaries?" (Show your respect for brand integrity while demonstrating creative problem-solving.) Portfolio Presentation Strategy:

• Structured Narrative: Begin with an overview of your portfolio, then dive into 2-3 key projects that best represent your capabilities for this role. For each project, cover the brief, your thought process, design execution, challenges, and outcomes.

• Visual Clarity: Ensure your presentation slides are clean, visually appealing, and easy to read. Use high-quality images and minimal text.

• Focus on Relevance: Tailor your project selection and discussion to Spin's business (fintech, digital solutions) and the role's requirements (campaigns, CRM, digital assets).

• Articulate Your 'Why': Be prepared to explain the rationale behind every design choice – color, typography, layout, imagery – and how it serves the objective.

• Tool Demonstration (Optional): If asked, be ready to briefly showcase your proficiency in Figma or Adobe Creative Suite, perhaps by quickly editing an asset or demonstrating a workflow.

📝 Enhancement Note: Interview questions are crafted to probe the candidate's strategic thinking, brand understanding, and collaboration skills, which are critical for a designer supporting marketing operations.

📌 Application Steps

To apply for this Creative Designer position:

• Submit your application through the provided link on Greenhouse.

• Customize Your Resume: Highlight experience directly relevant to graphic design, digital campaigns, brand identity, and proficiency with Adobe Creative Suite and Figma. Quantify achievements where possible (e.g., "Designed assets for campaigns that increased engagement by X%").

• Curate Your Portfolio: Select 5-7 of your strongest, most relevant projects. Ensure they showcase your aesthetic eye, campaign design capabilities, and ability to adapt visuals across channels. Prepare a clear narrative for each project.

• Prepare Your Presentation: Practice walking through your portfolio, focusing on your design process, rationale, and how your work aligns with Spin's brand and objectives. Be ready to discuss your experience with performance marketing and CRM design.

• Research Spin: Familiarize yourself with Spin's ecosystem (Spin by OXXO, Spin Premia, Spin Negocios), their target audience, and their brand messaging to demonstrate genuine interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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