Brand Designer (AI + Packaging Focus)

📍 Job Overview

Job Title: Brand Designer (AI + Packaging Focus)

Company: Everyday Dose Inc.

Location: United States

Job Type: Full-Time

Category: Brand Design / Creative Operations

Date Posted: 2026-06-22

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Drive the visual identity of Everyday Dose across all digital and physical touchpoints, ensuring brand consistency and impact.

• Leverage cutting-edge AI tools (e.g., Midjourney, DALL·E, Photoshop AI) to conceptualize and create innovative product imagery and marketing assets.

• Develop compelling packaging designs that capture attention in both retail environments and online channels, aligning with brand strategy and consumer appeal.

• Collaborate closely with cross-functional teams, including brand marketing and product development, to execute integrated campaigns and successful product launches.

📝 Enhancement Note: This role is positioned as a mid-level Brand Designer with a significant emphasis on leveraging AI for creative output and a specialized focus on packaging design. The "AI + Packaging Focus" in the title, combined with explicit mentions of AI tools and packaging development, indicates a need for a candidate who can bridge creative execution with emerging technologies and tangible product presentation. The "Why This Role Matters" section highlights the direct impact on brand perception and consumer interaction, underscoring the strategic importance of this position.

📈 Primary Responsibilities

• Design, develop, and evolve brand visuals for web, social media, email marketing, and paid advertising campaigns, ensuring a cohesive and impactful brand narrative.

• Utilize AI image generation and manipulation tools to produce high-quality, unique product imagery, marketing visuals, and conceptual art that aligns with brand aesthetics and campaign objectives.

• Conceptualize, design, and prepare production-ready files for product packaging, ensuring designs are optimized for retail shelf appeal and online presentation.

• Collaborate with brand managers, marketing teams, and product development to translate campaign strategies and product launch requirements into compelling visual systems and assets.

• Maintain and enforce brand guidelines across all creative outputs, ensuring visual consistency and brand integrity across diverse touchpoints and platforms.

• Iterate rapidly on creative concepts and designs based on performance data, user feedback, and market trends to optimize campaign effectiveness and brand resonance.

• Manage relationships with printers and packaging production vendors to ensure quality, adherence to specifications, and timely delivery of physical packaging assets.

📝 Enhancement Note: The responsibilities outline a blend of traditional brand design tasks with a strong emphasis on AI integration and packaging production. The inclusion of "Translate brand strategy into compelling visual systems" and "Iterate quickly on creative based on performance and feedback" points towards a proactive and data-informed approach to design, common in Go-To-Market (GTM) operations and brand strategy execution. The emphasis on "production-ready files" for packaging suggests a need for meticulous execution and understanding of manufacturing constraints.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Visual Communications, Fine Arts, or a related field is typically expected for this level of role. Equivalent practical experience and a strong portfolio will also be considered.

Experience: 2-5 years of professional experience in brand design, graphic design, or a similar creative role, with a demonstrable track record of developing visual identities and marketing collateral. Previous experience in CPG or e-commerce environments is highly preferred.

Required Skills:

• Advanced Proficiency in Adobe Illustrator and Figma: Non-negotiable requirement for core design work, wireframing, and asset creation.

• Packaging Design Experience: Proven ability to conceptualize, design, and deliver production-ready packaging files for retail and e-commerce.

• AI Image Generation & Manipulation: Hands-on experience with AI tools such as Midjourney, DALL·E, Photoshop AI, or similar platforms for creative asset development.

• Strong Understanding of Design Principles: Solid grasp of layout, typography, color theory, and composition to create visually appealing and effective designs.

• Versatility in Creative Output: Ability to produce both highly polished, strategic brand assets and fast-turnaround creative for dynamic campaigns.

• Familiarity with Adobe Creative Suite: Proficiency in Adobe Photoshop and InDesign for image editing, layout, and final artwork preparation.

Preferred Skills:

• E-commerce and Wellness Brand Experience: Prior work with brands in the wellness sector or direct-to-consumer (DTC) e-commerce.

• Printer & Production Process Familiarity: Experience working directly with printers and understanding the nuances of packaging production workflows.

• Motion Graphics or 3D Design Skills: Basic to intermediate skills in motion design (e.g., After Effects) or 3D rendering (e.g., Blender, Cinema 4D) for enhanced visual storytelling.

📝 Enhancement Note: The explicit mention of "non-negotiable" for Illustrator and Figma, coupled with the requirement for AI and packaging experience, signals a highly specialized role. The "2-5" years of experience suggests a need for a designer who is beyond entry-level but still developing their strategic design leadership, capable of executing independently while being receptive to direction. The preference for e-commerce and wellness backgrounds indicates the company is looking for someone who understands their specific market dynamics.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Brand Identity Showcase: A dedicated section demonstrating the development of brand visual systems, including logos, color palettes, typography hierarchies, and style guides.

• Packaging Design Case Studies: Detailed examples of packaging projects, from initial concept sketches and AI-driven ideation to final production-ready artwork, highlighting problem-solving and design rationale.

• AI-Generated Visuals: A clear demonstration of proficiency with AI tools, showcasing how AI was integrated into the design process to create unique imagery, marketing assets, or conceptual art.

• Digital Asset Examples: A collection of polished digital assets for web, social media, and paid advertising, illustrating versatility and effectiveness in online marketing contexts.

Process Documentation:

• Workflow Design & Optimization: Examples of how you approach design projects, including initial briefing, concept development, iteration cycles, and final asset delivery. Highlight any process improvements you've implemented.

• System Implementation & Collaboration: Showcase how you integrate with design systems or collaborate with other teams (e.g., marketing, product) using project management or design collaboration tools.

• Measurement & Performance Analysis: If possible, include examples where design choices were informed by or directly impacted performance metrics (e.g., CTR, conversion rates, engagement), demonstrating an understanding of design's business impact.

📝 Enhancement Note: For a Brand Designer role with an AI and packaging focus, the portfolio is paramount. The emphasis should be on demonstrating not just aesthetic skill but also process, strategic thinking, and technical proficiency, especially with AI tools and packaging production considerations. The "Process Documentation" requirements are tailored to showcase how a designer operationalizes their creative work, fitting within a broader GTM or operational framework.

💵 Compensation & Benefits

Salary Range: Based on the mid-level experience (2-5 years), fully remote status within the United States, and the specialized skillset (AI, packaging), a competitive salary range is estimated. A typical range for a Brand Designer with this profile in the US would be $75,000 - $100,000 annually. This range can fluctuate based on specific experience, the exact geographic location within the US (cost of living differences), and the candidate's demonstrated ability to leverage AI and packaging expertise.

Benefits:

• Flexible Paid Time Off (PTO): Encourages work-life balance and allows employees to take time off as needed.

• Competitive Salary: As detailed above, reflecting the candidate's skills and experience.

• Monthly Health Stipend: A flexible allowance to contribute towards health and wellness expenses.

• 75% Health Insurance Coverage: The company covers a significant portion of health insurance premiums for employees.

• Free Everyday Dose Products: Access to the company's product line, fostering product familiarity and employee appreciation.

Working Hours: The standard working hours are estimated at 40 hours per week, typical for a full-time role. Given the fully remote nature, there may be flexibility in daily scheduling, provided core collaboration hours and project deadlines are met.

📝 Enhancement Note: The salary estimate is based on industry benchmarks for mid-level Brand Designers in the US, with adjustments for the remote work arrangement and the specialized AI and packaging focus. The benefits listed are common for tech-forward companies and remote roles, emphasizing employee well-being and work-life balance. The "Competitive Salary" benefit is noted as is, as the specific range is provided separately. The working hours are an assumption based on typical full-time employment, with a note on potential flexibility due to remote work.

🎯 Team & Company Context

🏢 Company Culture

Industry: Consumer Packaged Goods (CPG) / E-commerce / Wellness. Everyday Dose likely operates in the rapidly growing direct-to-consumer (DTC) wellness beverage or supplement market, leveraging e-commerce for sales and potentially exploring retail partnerships. The focus on AI in design suggests a forward-thinking, technology-embracing approach within this industry.

Company Size: (Not explicitly provided, but implied to be growing) The job posting through Workable and the nature of the role suggest a lean, agile team, likely a startup or scale-up environment. This often means opportunities for direct impact and broader responsibilities.

Founded: (Not explicitly provided) The company's founding date and history would provide context on its growth trajectory and brand evolution, influencing the current design challenges and opportunities.

Team Structure:

• Creative Team: This role likely sits within a broader creative or marketing department. The designer will collaborate with brand managers, content creators, and potentially other designers.

• Reporting Structure: The designer will likely report to a Creative Director, Head of Marketing, or a Senior Brand Manager, depending on the company's organizational structure.

• Cross-Functional Collaboration: Close collaboration is expected with Product Development (for packaging), Marketing (for campaigns), and potentially E-commerce/Operations teams (for digital asset implementation).

Methodology:

• Data-Driven Creativity: The emphasis on iterating based on performance and feedback indicates a data-informed approach to design, where creative decisions are supported by analytics.

• Agile Design Processes: The need for "fast-turn creative" and rapid iteration suggests an agile methodology, prioritizing speed and adaptability in design execution.

• AI Integration: A core methodology will involve exploring and implementing AI tools to enhance creative output, efficiency, and innovation in visual asset generation.

Company Website: https://www.everydaydose.com/ (Derived from domain_derived)

📝 Enhancement Note: The company context is inferred from the job title, industry keywords, and the nature of the role. A growing DTC wellness brand is likely to have a dynamic, fast-paced culture that values innovation and results. The emphasis on AI suggests a company that is not afraid to experiment with new technologies to gain a competitive edge.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Brand Designer. It requires independent execution of design tasks, a solid understanding of core design principles, and the ability to manage specific project areas like packaging and AI-driven visuals. While not a leadership role, it requires initiative and the ability to contribute strategically to brand expression.

Reporting Structure: The designer will likely report to a Creative Lead or Marketing Manager. This structure provides mentorship and strategic direction while allowing for autonomous execution of day-to-day design tasks.

Operations Impact: The Brand Designer's work directly influences brand perception, customer acquisition, and sales through visually appealing marketing materials and distinctive packaging. By creating compelling visuals, this role contributes to the effectiveness of marketing campaigns and the overall success of product launches, impacting revenue and market share.

Growth Opportunities:

• Specialization: Develop deep expertise in AI-powered design tools and advanced packaging production techniques, becoming a go-to expert within the company.

• Creative Leadership: As the company grows, there may be opportunities to mentor junior designers, lead specific creative projects, or transition into a Senior/Lead Designer role.

• Cross-Functional Exposure: Gain broader experience in marketing strategy, product development, and e-commerce operations by collaborating closely with these teams.

• Skill Expansion: Opportunities to learn and apply skills in motion graphics, 3D design, or other emerging creative technologies as the company's needs evolve.

📝 Enhancement Note: The growth analysis is based on typical career progression for mid-level designers in growing companies, emphasizing the unique opportunities presented by AI and packaging specialization. The "Operations Impact" section connects the design role to broader business objectives, which is crucial for operations-minded candidates.

🌐 Work Environment

Office Type: This is a Fully Remote position. The company likely operates without a central physical office for this role, or offers it as an optional hub.

Office Location(s): Primarily based in the United States, with the expectation that the candidate can work effectively from their home office. This allows for flexibility across different time zones within the US, though coordination will be necessary.

Workspace Context:

• Home Office Setup: Candidates are expected to have a suitable home office environment with reliable internet access and the necessary equipment to perform design tasks efficiently.

• Digital Collaboration Tools: The team will rely heavily on digital collaboration platforms (e.g., Slack, Zoom, Asana, Figma's collaboration features) for communication and project management.

• Independent Work Environment: While collaboration is key, the role requires a high degree of self-discipline and the ability to manage one's own time and workflow effectively in a remote setting.

Work Schedule: The role is full-time (estimated 40 hours/week). While specific daily hours may offer flexibility, alignment with key team members and stakeholders for meetings and collaborative sessions will be essential. This flexibility is beneficial for managing personal time alongside design project deadlines and iterative feedback loops.

📝 Enhancement Note: The remote work environment necessitates a focus on digital collaboration and self-management. The "Workspace Context" highlights the practical requirements for a remote designer, emphasizing the need for a professional setup and proficiency with remote communication tools.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess alignment with the role's requirements, particularly your packaging design experience and demonstrated AI tool usage.

• Portfolio Presentation & Interview: A deeper dive into your portfolio, where you'll be asked to present specific projects, discuss your design process, explain your rationale behind key decisions, and showcase your AI and packaging work. This will likely include behavioral questions about collaboration and problem-solving.

• Skills Assessment (Potential): A short design challenge or a case study focusing on AI image generation or packaging design for a hypothetical Everyday Dose product.

• Final Interview: A conversation with a hiring manager or senior leadership to assess cultural fit, strategic thinking, and overall alignment with the company's vision.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that directly align with the job description: strong brand identity, excellent packaging design, and clear examples of AI integration.

• Tell a Story: For each project, clearly articulate the problem, your process (including AI/packaging specifics), your creative solutions, and the outcomes or impact. Use case study format.

• Highlight AI & Packaging: Dedicate specific slides or sections to your AI-generated visuals and packaging design projects. Explain your approach, the tools used, and the results.

• Demonstrate Versatility: Show your ability to work across different mediums and adapt your style to meet brand objectives and project needs.

• Be Concise: Keep your presentation focused and efficient, respecting the interviewer's time.

Challenge Preparation:

• Understand the Brand: Thoroughly research Everyday Dose's current branding, products, and target audience.

• AI Ideation: Practice generating diverse visual concepts using AI tools for a wellness-focused product. Focus on speed and creative exploration.

• Packaging Concepts: Sketch or digitally mock up quick packaging concepts that align with the brand's aesthetic and target market.

• Communication: Be prepared to clearly articulate your thought process, design rationale, and how your solutions address the prompt's objectives.

📝 Enhancement Note: The interview process description is tailored to a creative role with specific technical requirements. The portfolio review tips emphasize showcasing the exact skills the company is looking for (AI, packaging) and demonstrating a strategic, process-oriented approach to design, which is valuable for operations-minded candidates.

🛠 Tools & Technology Stack

Primary Design Tools:

• Adobe Illustrator: Essential for vector graphics, logo design, and creating scalable brand assets.

• Figma: Crucial for collaborative design, UI/UX for digital platforms, prototyping, and design system management.

• Adobe Photoshop: For image editing, manipulation, compositing, and preparing pixel-based assets.

• Adobe InDesign: Used for layout design, creating multi-page documents like brand guides, and preparing print-ready artwork.

AI & Emerging Tools:

• Midjourney / DALL·E / Stable Diffusion: Proficiency in one or more AI image generation platforms for conceptualization and asset creation.

• Photoshop AI Features: Utilization of generative fill, smart selection, and other AI-powered tools within Photoshop.

Productivity & Collaboration:

• Project Management Software: Experience with tools like Asana, Trello, or Monday.com for task management and workflow tracking.

• Communication Platforms: Proficiency in Slack, Microsoft Teams, or similar for real-time team communication and collaboration.

• Cloud Storage & Sharing: Familiarity with Google Drive, Dropbox, or similar for file sharing and version control.

📝 Enhancement Note: The tools listed are directly derived from the "Must-Have Skills" and "Nice to Have" sections, with additional common tools for remote collaboration and productivity integrated. This section provides a clear overview of the expected technical proficiency for a modern brand designer.

👥 Team Culture & Values

Operations Values:

• Innovation & Experimentation: A strong emphasis on pushing creative boundaries, particularly with emerging technologies like AI, and a willingness to experiment with new design approaches.

• Speed & Efficiency: The ability to deliver high-quality work quickly and iterate effectively, balancing polish with the need for rapid execution in a fast-paced environment.

• Data-Informed Creativity: Valuing creative decisions that are supported by performance data and user feedback, ensuring designs contribute to business objectives.

• Collaboration & Communication: A culture that fosters open communication and teamwork, especially in a remote setting, to ensure alignment and shared success.

• Brand Stewardship: A deep commitment to maintaining and evolving a strong, consistent brand identity across all touchpoints, ensuring brand integrity.

Collaboration Style:

• Remote-First & Asynchronous: Expectation of effective collaboration using digital tools, with an understanding of asynchronous communication needs across different time zones.

• Cross-Functional Partnership: A collaborative approach that involves working closely with marketing, product development, and other departments to achieve shared goals.

• Feedback-Oriented: An open culture for giving and receiving constructive feedback on creative work to drive continuous improvement.

📝 Enhancement Note: The team culture and values are inferred from the job description's emphasis on AI, speed, iteration, and remote work. These are common values in innovative, growth-oriented companies, particularly in the DTC and tech sectors.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving AI Landscape: Staying current with the fast-paced advancements in AI image generation tools and effectively integrating new capabilities into the design workflow.

• Balancing Speed and Quality: Meeting the demand for fast-turn creative while maintaining high standards of design quality and brand consistency.

• AI Ethics and Originality: Navigating the ethical considerations of AI-generated art and ensuring originality and distinctiveness in a marketplace where AI tools are becoming more accessible.

• Remote Collaboration Dynamics: Effectively contributing to and collaborating within a remote team environment, ensuring clear communication and strong working relationships.

• Packaging Production Nuances: Mastering the technical aspects of packaging design and production, including working with printers and understanding material constraints, which can be complex.

Learning & Development Opportunities:

• AI Tool Mastery: Opportunity to become a highly skilled practitioner in cutting-edge AI design tools, potentially leading to specialized roles or workshops.

• Packaging Design Expertise: Deepen knowledge in packaging materials, printing processes, and structural design, becoming an expert in this critical area.

• Brand Strategy Contribution: Grow from executing brand visuals to contributing more significantly to the overall brand strategy and visual identity evolution.

• Cross-Disciplinary Learning: Exposure to e-commerce operations, marketing analytics, and product development cycles, broadening professional skill sets.

📝 Enhancement Note: The challenges and growth opportunities are framed around the unique aspects of this role: AI integration, packaging focus, and remote work. This provides candidates with a realistic view of potential hurdles and avenues for professional development.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing packaging for a new Everyday Dose product, considering our brand identity and the competitive wellness market?" (Focus on process, AI integration, and market awareness)

• "Describe a time you used AI tools to solve a creative problem or achieve a specific aesthetic goal. What was your process, and what were the results?" (Assesses AI proficiency and problem-solving)

• "How do you balance the need for rapid creative output with maintaining high-quality brand standards, especially in a remote environment?" (Evaluates efficiency, quality control, and remote work skills) Company & Culture Questions:

• "What excites you most about Everyday Dose and our mission?" (Assesses genuine interest and cultural alignment)

• "How do you see AI impacting the future of brand design, and how can Everyday Dose best leverage it?" (Gauges forward-thinking and strategic application of AI)

• "Describe your ideal collaboration style within a remote creative team." (Evaluates communication and teamwork skills in a remote setting) Portfolio Presentation Strategy:

• Show, Don't Just Tell: Walk through your selected projects, highlighting the specific elements that demonstrate your AI and packaging expertise.

• Quantify Impact: If possible, mention any metrics or positive outcomes related to your designs (e.g., increased engagement, successful product launch).

• Articulate Rationale: Be prepared to explain why you made certain design choices, especially regarding AI tool selection, packaging concepts, and brand consistency.

• Engage and Discuss: Treat it as a conversation. Ask clarifying questions and be open to feedback during the presentation.

📝 Enhancement Note: The interview questions are designed to probe the candidate's understanding of the core requirements: AI, packaging, brand strategy, and remote collaboration. The portfolio presentation strategy reinforces the need to showcase these specific skills effectively.

📌 Application Steps

To apply for this Brand Designer position:

• Submit your application through the provided Workable link.

• Tailor Your Resume: Highlight your experience with Adobe Illustrator, Figma, packaging design, and any AI image generation tools. Quantify achievements where possible (e.g., "Designed packaging for 5 successful product launches").

• Curate Your Portfolio: Select your strongest 3-5 projects that specifically showcase your brand identity work, packaging design expertise, and innovative use of AI tools. Ensure it's easily accessible online.

• Prepare Your Presentation: Practice walking through your portfolio, focusing on your design process, rationale, and the impact of your work, especially for AI and packaging projects.

• Research Everyday Dose: Familiarize yourself with their current brand, products, and market position to articulate your vision for their visual identity and how you can contribute.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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