Marketing Designer

📍 Job Overview

Job Title: Marketing Designer

Company: Global Career Website

Location: Medellín, Antioquia, Colombia

Job Type: Full-time

Category: Marketing Operations / Creative Operations

Date Posted: June 09, 2026

Experience Level: 2-5 Years

Remote Status: Remote OK

🚀 Role Summary

• Design and iterate on high-converting visual assets for paid media channels (Meta, Google, LinkedIn, YouTube), optimizing for various platforms and mobile-first viewports.

• Leverage Figma for rapid asset production, template creation, and component library management to ensure scalability and efficiency in marketing campaigns.

• Support broader marketing initiatives by creating graphics for email campaigns, landing pages, organic social media, and client-facing sales enablement materials.

• Collaborate closely with media leads and marketing managers to translate campaign briefs into compelling, brand-compliant visual stories that drive engagement and conversions.

• Maintain and organize creative assets within digital asset management systems, ensuring seamless hand-offs and adherence to brand guidelines.

📝 Enhancement Note: While the title is "Marketing Designer," the responsibilities heavily lean into the operational aspects of creative asset production for performance marketing and sales enablement. This suggests a strong need for efficiency, scalability, and a data-informed approach to design, aligning with Creative Operations or Marketing Operations functions. The emphasis on A/B testing and rapid iteration points towards a performance-driven design role.

📈 Primary Responsibilities

• Design, iterate, and export high-converting visual assets (banners, carousels, stories, static graphics) optimized for paid social and paid search platforms.

• Utilize Figma to build, organize, and maintain marketing design files, templates, and component libraries for efficient and scalable asset production.

• Create graphics for email campaigns, landing pages, website updates, and organic social media using Adobe Photoshop and Illustrator.

• Rapidly build variations of winning ad concepts (headlines, colors, imagery, layouts) to support continuous A/B testing frameworks.

• Partner with media leads and marketing managers to translate campaign briefs into compelling, brand-compliant visual stories.

• Format, compress, and organize creative assets within digital asset management systems for seamless hand-offs to the media buying team.

• Design and produce client-facing sales enablement materials, including pitch decks, solution presentations, one-pagers, case studies, and event collateral.

📝 Enhancement Note: The responsibility of "rapidly build variations of winning ad concepts" strongly implies a need for process efficiency and a structured approach to design that supports performance marketing. This goes beyond traditional graphic design and touches upon operations by focusing on speed, iteration, and data-backed decision-making for creative assets.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Marketing, Graphic Design, Communications, or a related field; OR equivalent practical experience demonstrated through a strong creative portfolio.

Experience: 2+ years of experience in Figma, including proficiency with components, auto-layout, and export functions; 2+ years of experience with Adobe Creative Cloud, specifically Photoshop and Illustrator.

Required Skills:

• Proficiency in Figma for design, component management, and rapid prototyping.

• Expertise in Adobe Creative Cloud, particularly Photoshop and Illustrator, for image editing, vector creation, and layout design.

• Strong understanding of typography, color theory, visual hierarchy, and layout composition for digital and mobile-first viewports.

• Familiarity with optimal dimensions, constraints, and creative best practices for major digital ad platforms (Meta, Google, LinkedIn, YouTube).

• Experience in designing visual assets for paid media channels and A/B testing frameworks.

• Ability to translate campaign briefs into compelling visual stories.

• Skills in formatting, compressing, and organizing digital assets. Preferred Skills:

• Experience in designing sales enablement materials (pitch decks, presentations, case studies).

• Familiarity with digital asset management (DAM) systems.

• Understanding of user experience (UX) principles as they apply to marketing design.

• Basic knowledge of current digital marketing trends and AI applications in creative production.

📝 Enhancement Note: The explicit mention of "2+ years experience in Figma" and "2+ years experience in Adobe Creative Cloud" alongside a "strong grasp of typography, color theory, visual hierarchy, and layout composition specifically tailored for digital and mobile-first viewports" indicates a requirement for both technical proficiency and a strategic, performance-oriented design mindset. The "eagerness to learn, positive response to creative feedback, strong time-management skills, and the capability to manage multiple asset deadlines simultaneously" points towards an operational readiness for a fast-paced environment.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrable examples of high-converting visual assets designed for paid social and paid search platforms.

• Case studies showcasing the iterative design process, including A/B testing variations and their impact on performance metrics.

• Examples of template and component library creation within Figma, illustrating scalability and efficiency.

• Prototypes or mockups of email campaigns, landing pages, or organic social media graphics.

• Samples of client-facing sales enablement materials (pitch decks, presentations, one-pagers, case studies). Process Documentation:

• Showcase an understanding of workflow design for rapid asset production and variation generation.

• Evidence of systematic asset organization and management within a digital asset management framework.

• Examples of how creative briefs were translated into visual assets, highlighting the collaborative process.

📝 Enhancement Note: For a Marketing Designer role with operational responsibilities, the portfolio is critical. It should not only display aesthetic skill but also demonstrate a systematic approach to design, efficiency in production (Figma component libraries, rapid iteration), and an understanding of how design directly impacts marketing performance (paid media assets, A/B testing). The ability to manage multiple deadlines and respond to feedback is also a key operational indicator.

💵 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Designer with 2-5 years of experience in Colombia, particularly in a major city like Medellín, a competitive salary range would typically fall between COP 3,500,000 to COP 6,000,000 per month. This estimate considers the cost of living in Medellín, the demand for skilled digital designers, and the company's global presence, which often indicates a willingness to offer competitive compensation.

Benefits:

• Global Collaboration: Opportunity to work with diverse, international teams.

• Off-the-Charts Career Growth: Clear career paths, performance reviews, career coaching, training and certifications, mentoring, and knowledge sharing.

• Well-being Is Top Priority: Parental leave, paid time off, comprehensive health and medical plans.

• Real Work-Life Balance: Flexible working modes (remote, in-office, hybrid), flexible hours, and work-life balance support.

Working Hours: The role implies a standard full-time commitment, typically around 40 hours per week, with flexibility offered depending on the work arrangement and location.

📝 Enhancement Note: The salary range is an estimate for Medellín, Colombia, based on typical market rates for a designer with 2-5 years of experience. Actual compensation would be determined by the company's specific compensation structure, the candidate's experience, and final negotiation. The benefits listed are directly from the job description and highlight a strong focus on professional development and employee well-being, which are attractive to operations-minded professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Transformation, Technology Consulting, Marketing Technology, Artificial Intelligence. Astound Digital operates at the intersection of technology, data, and creativity, advising innovative brands on customer experiences.

Company Size: While not explicitly stated, the mention of "global collaboration" and "diverse and talented professionals across the globe" suggests a mid-to-large-sized organization with a significant international footprint.

Founded: The founding date is not provided, but the company positions itself as a "pioneer in the digital landscape" and embraces "emerging technologies," indicating a modern, forward-thinking company culture.

Team Structure:

• The Marketing Designer will likely be part of the broader Marketing team, reporting to a Marketing Manager or Media Lead.

• This role will require close collaboration with media buying teams, marketing managers, and potentially sales teams for enablement materials.

• Cross-functional interaction is expected with individuals across different global locations. Methodology:

• The company embraces AI to drive innovation and efficiency.

• Their approach is described as "collaborative, nimble," and focused on "frictionless, end-to-end customer experiences."

• There's an emphasis on data-driven insights and performance optimization, particularly for marketing assets.

Company Website: www.astound.media (inferred from astound.media domain)

📝 Enhancement Note: The company culture is positioned as innovative, global, and embracing of new technologies like AI. For a designer, this means being adaptable, open to feedback, and comfortable working in a fast-paced, digitally-driven environment. The emphasis on "frictionless, end-to-end customer experiences" implies that design plays a crucial role in the entire customer journey, not just at the top of the funnel.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an entry-level to junior position within the marketing creative function. For an operations professional, this means the focus is on execution, efficiency, and adherence to established processes and templates, with opportunities to learn and optimize.

Reporting Structure: The Marketing Designer will likely report to a Marketing Manager or Media Lead, with direct collaboration with media buyers and other marketing team members.

Operations Impact: The designer's impact is measured by the performance of the visual assets they create for paid media and sales enablement. This includes conversion rates, engagement metrics, and the efficiency of asset production and deployment. Their work directly supports revenue-generating activities through effective marketing campaigns and sales tools.

Growth Opportunities:

• Specialization: Deepen expertise in performance marketing design, A/B testing creative optimization, or sales enablement collateral development.

• Tool Proficiency: Become an expert in Figma, Adobe Creative Suite, and potentially DAM systems.

• Process Improvement: Contribute to refining design workflows, template creation, and asset management processes.

• Leadership Potential: With experience, could move into a Senior Marketing Designer role, leading creative projects, or potentially transitioning into a Creative Operations Manager role.

📝 Enhancement Note: The growth path here is not just about artistic advancement but also about operational efficiency and strategic contribution. Aspiring operations professionals can leverage this role to build a strong foundation in performance marketing design and process optimization, which are highly valued in GTM operations.

🌐 Work Environment

Office Type: The company offers "remote, in-office, or hybrid working modes" depending on location. For Medellín, Colombia, this could mean a dedicated office space, a co-working arrangement, or a fully remote setup. The emphasis on "Real Work-Life Balance" suggests a supportive environment for all work modes.

Office Location(s): Medellín, Antioquia, Colombia.

Workspace Context:

• Collaborative Environment: Expected to collaborate closely with marketing managers, media leads, and media buyers, likely through digital collaboration tools.

• Operations Tools & Technology: Access to modern design software (Figma, Adobe Creative Cloud) and potentially digital asset management systems.

• Team Interaction: Regular interaction with global colleagues, requiring strong communication skills across different time zones and cultures.

Work Schedule: The role is full-time, with flexibility in hours potentially available. This flexibility would need to be balanced with the needs of global collaboration and campaign deadlines.

📝 Enhancement Note: The flexibility in work arrangements (remote, hybrid) is a key aspect of the modern work environment, aligning with the operational goal of attracting talent globally. The emphasis on "work-life balance support on every stage and level" indicates a company that values employee well-being, which can positively impact productivity and retention in operations roles.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess foundational design skills and experience with required tools.

• Skills Assessment/Technical Interview: Likely involves a practical design exercise or a deep dive into portfolio projects, focusing on Figma proficiency, understanding of digital ad constraints, and creative problem-solving. This may include a scenario-based question on iterating designs for A/B testing.

• Manager/Team Interview: Discussion about collaboration style, response to feedback, time management, and cultural fit with the global team. Questions will likely probe how the candidate translates briefs into visuals and manages multiple deadlines.

• Final Interview: Potentially with a senior marketing leader to discuss career aspirations and overall fit within the company's vision.

Portfolio Review Tips:

• Highlight Performance-Driven Design: Showcase examples where your designs directly contributed to marketing campaign success (e.g., improved click-through rates, conversions). Quantify results where possible.

• Demonstrate Figma Proficiency: Include examples of well-structured Figma files, component libraries, and auto-layout usage, explaining how these improved efficiency.

• Showcase Iterative Process: Present case studies that illustrate how you took a concept, iterated on it for A/B testing, and adapted designs based on feedback or performance data.

• Organized Asset Examples: If possible, show how you organized and formatted assets for specific platforms or hand-offs.

• Sales Enablement Samples: Include examples of pitch decks or presentations, emphasizing clarity, brand consistency, and persuasive visual storytelling.

Challenge Preparation:

• Be prepared for a design challenge that mimics real-world tasks, such as creating variations of an ad or designing a set of assets for a specific campaign brief under a time constraint.

• Practice articulating your design decisions, explaining your process, and how your design choices support marketing objectives and operational efficiency.

• Be ready to discuss how you handle creative feedback and manage competing deadlines.

📝 Enhancement Note: The portfolio review is paramount. Candidates should focus on demonstrating not just creative talent but also operational efficiency, adaptability, and a results-oriented mindset. Highlighting how Figma and other tools are used to streamline production and support A/B testing will be key.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for design, prototyping, and component library management. Expect to demonstrate advanced usage, including auto-layout, components, variants, and collaborative features.

• Adobe Creative Cloud: Specifically Photoshop and Illustrator for image editing, vector creation, and complex layout tasks beyond Figma's capabilities.

• Digital Asset Management (DAM) System: While not explicitly named, the role requires organizing assets, suggesting familiarity with DAM principles or specific platforms.

Analytics & Reporting:

• While not a direct responsibility, an understanding of how design impacts key marketing metrics (CTR, conversion rates) is crucial. Familiarity with analytics platforms (e.g., Google Analytics, Meta Ads Manager) to understand asset performance would be beneficial. CRM & Automation:

• Not directly mentioned, but understanding how marketing assets integrate into CRM or marketing automation platforms for campaign execution could be a plus.

📝 Enhancement Note: Proficiency in Figma and Adobe Creative Cloud is non-negotiable. The emphasis on "rapid asset production and scalability" implies a need to leverage these tools to their full potential, especially through structured file organization and component-based design. Understanding how these tools integrate with broader marketing and sales tech stacks is also valuable.

👥 Team Culture & Values

Operations Values:

• Efficiency & Scalability: A strong drive to create processes and assets that can be produced quickly and scaled across multiple campaigns and platforms.

• Data-Driven Creativity: Using performance data and A/B testing results to inform design decisions and improve outcomes.

• Collaboration & Feedback: Openness to feedback from marketing managers and media leads, and a willingness to iterate designs collaboratively.

• Adaptability & Learning: Eagerness to learn new tools, design techniques, and adapt to evolving digital marketing trends and AI advancements.

• Brand Consistency: Commitment to maintaining strong brand identity across all visual assets.

Collaboration Style:

• Cross-functional Integration: Working closely with performance marketers to understand campaign goals and translate them into effective visual strategies.

• Process-Oriented Communication: Clear and concise communication regarding asset requirements, feedback, and delivery timelines.

• Knowledge Sharing: Contributing to the team's understanding of design best practices for digital advertising and sales enablement.

📝 Enhancement Note: The company values align with operational excellence: efficiency, data-informed decision-making, and collaborative problem-solving. A successful candidate will demonstrate an understanding of how design supports business objectives and operates within a structured, iterative framework.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: Meeting rapid production demands for A/B testing while maintaining high design quality and brand consistency.

• Platform-Specific Optimization: Adapting designs to the unique constraints and best practices of various digital ad platforms.

• Translating Abstract Briefs: Effectively interpreting marketing campaign objectives and translating them into compelling visual narratives.

• Managing Feedback Loops: Incorporating feedback from multiple stakeholders efficiently and iterating designs effectively.

• Staying Current with AI: Integrating AI tools and understanding their impact on creative production workflows.

Learning & Development Opportunities:

• Advanced Figma Techniques: Mastering complex component structures, prototyping, and collaborative workflows.

• Performance Marketing Design Mastery: Deepening understanding of what makes ad creatives effective across different channels and audiences.

• Sales Enablement Strategy: Learning how to design materials that effectively support sales conversations and drive business development.

• Cross-Functional Exposure: Gaining insights into media buying, campaign strategy, and sales processes.

• AI in Creative: Exploring how AI can augment design processes and improve efficiency.

📝 Enhancement Note: The challenges presented are typical for a performance-focused design role within a dynamic marketing environment. The growth opportunities emphasize both technical skill development and strategic understanding, preparing individuals for more senior or specialized roles within marketing operations or creative strategy.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to quickly create multiple variations of an ad for A/B testing. What was your process, and how did you ensure efficiency?" (Focus on Figma usage, iteration speed, and understanding of testing frameworks).

• "How do you approach translating a marketing brief into compelling visual assets for a specific platform like Meta or Google Ads?" (Highlight understanding of platform constraints, audience targeting, and visual storytelling).

• "Walk me through your process for creating a sales enablement presentation. What key elements do you focus on to make it effective?" (Emphasize clarity, brand adherence, and persuasive visual design). Company & Culture Questions:

• "What interests you about Astound Digital's work with AI and digital transformation?" (Show research into the company's mission and technological focus).

• "How do you handle creative feedback, especially when it differs from your initial vision?" (Demonstrate adaptability, professionalism, and commitment to the project's success).

• "Describe your experience working in a global, cross-functional team environment." (Highlight communication skills, remote collaboration experience, and cultural sensitivity). Portfolio Presentation Strategy:

• Structure Your Case Studies: For each project, clearly outline the brief/challenge, your role, your process (emphasizing Figma/Adobe usage and iteration), the solution, and the results (quantify if possible).

• Highlight Efficiency: For relevant projects, explicitly point out how you used Figma components, auto-layout, or templates to speed up production or ensure consistency.

• Visual Hierarchy & Platform Relevance: When presenting ad creative, explain why you made specific design choices in relation to the platform and target audience.

• Demonstrate Adaptability: Show examples of how you iterated on designs based on feedback or performance data.

• Prepare for Live Design Exercise: Be ready to potentially complete a small design task or critique existing assets, demonstrating your thought process on the spot.

📝 Enhancement Note: Interview preparation should focus on showcasing a blend of creative talent and operational efficiency. Candidates need to articulate their design process, tool proficiency, and how their work directly contributes to marketing objectives and business results.

📌 Application Steps

To apply for this Marketing Designer position:

• Submit your application through the provided link.

• Portfolio Customization: Tailor your portfolio to prominently feature examples of paid media assets, A/B testing variations, and sales enablement materials. Clearly explain your process and the tools used (especially Figma).

• Resume Optimization: Ensure your resume highlights proficiency with Figma, Adobe Creative Cloud, and any experience with digital marketing design, A/B testing, and asset management. Quantify achievements where possible (e.g., "Designed X assets per week," "Contributed to Y% increase in CTR").

• Interview Preparation: Practice articulating your design process, decision-making rationale, and how you manage deadlines and feedback. Be ready to discuss your understanding of performance marketing and digital platforms.

• Company Research: Familiarize yourself with Astound Digital's work, particularly their focus on AI, digital transformation, and customer experience. Understand their global presence and values.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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