Marketing Designer (all genders)

📍 Job Overview

Job Title: Marketing Designer (all genders)

Company: Lime Connect

Location: Köln, North Rhine-Westphalia, Germany

Job Type: Full-time

Category: Marketing & Design (with GTM implications)

Date Posted: April 24, 2026

Experience Level: 2-5 years

Remote Status: Hybrid

🚀 Role Summary

• Spearhead visual storytelling and brand presence for a fast-growing B2B AI scale-up, translating strategic objectives into impactful creative assets.

• Own end-to-end design execution for demand generation initiatives across social, sales, and digital channels, leveraging AI tools as a force multiplier.

• Develop and execute creative concepts, visual directions, and campaign ideas from brief to final delivery, ensuring consistent brand messaging.

• Produce a high volume of creative content including sales decks, one-pagers, product videos, social media assets, and email banners with speed and independence.

📝 Enhancement Note: This role is positioned as a critical function within the Go-To-Market (GTM) strategy, directly impacting demand generation and brand perception. The emphasis on "making people stop and pay attention" and "creating real demand" highlights its strategic importance beyond purely aesthetic design. The expectation to "move fast, make smart calls about where to put your energy, and knowing when something is good enough to ship" suggests a lean, results-oriented environment common in scale-ups.

📈 Primary Responsibilities

• Translate high-level strategic goals into compelling visual stories and creative assets that resonate with target B2B audiences.

• Independently design a variety of marketing collateral, including sales decks, one-pagers, webinar graphics, and email banners, with an emphasis on speed and quality.

• Produce short-form product videos, sales enablement content, and engaging social media assets designed to drive demand and product interest.

• Manage and execute content output for key social platforms like LinkedIn, YouTube, and Instagram, ensuring a consistent and high-quality brand presence.

• Develop innovative visual concepts, creative directions, and campaign ideas, taking ownership from initial brief through to final delivery and implementation.

• Integrate and leverage AI design tools to enhance workflow efficiency, creative output, and overall productivity.

📝 Enhancement Note: The responsibilities clearly indicate a need for a designer who is not only technically proficient but also strategically minded, capable of understanding business objectives and translating them into visual campaigns. The expectation to "own our visual presence end to end" and "move fast" points towards a self-starter who can manage multiple projects and deliverables autonomously within a dynamic GTM framework.

🎓 Skills & Qualifications

Education: A solid design background is required, demonstrable through a relevant degree, formal training, or a robust portfolio showcasing practical experience and creative capabilities.

Experience: 2-5 years of professional design experience, with a proven track record in creating impactful visual content for marketing and sales purposes.

Required Skills:

• Proficiency in Figma for collaborative design and rapid prototyping.

• Expertise in Adobe Creative Suite (e.g., Photoshop, Illustrator, After Effects).

• Strong understanding of visual storytelling principles and their application in B2B marketing.

• Ability to prioritize effectively, manage multiple projects, and deliver high-quality work under tight deadlines.

• Experience creating demand-generating content for social media platforms.

Preferred Skills:

• Motion design capabilities for dynamic visual content.

• Photography and videography experience for richer content creation.

• Experience with video editing software such as CapCut.

• Familiarity with B2B SaaS or AI product marketing.

📝 Enhancement Note: The "2-5 years" experience level suggests a mid-level designer who can operate with significant autonomy but may still benefit from some guidance. The emphasis on Figma and Adobe Creative Suite is standard, but the explicit mention of CapCut and AI tools indicates a forward-thinking approach to design technology. The preference for motion design and videography signals a strategic direction towards richer, more engaging content formats.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating a strong understanding of visual storytelling and brand consistency across various media.

• Case studies showcasing the process of developing creative concepts from brief to execution, highlighting strategic thinking and problem-solving.

• Examples of successful demand generation campaigns or assets that drove measurable results (e.g., engagement, leads, conversions).

• Work samples that include sales enablement materials (decks, one-pagers), social media content, and potentially short-form video.

Process Documentation:

• Showcase your process for taking a strategic goal and translating it into a visual design brief and execution plan.

• Provide examples of how you manage feedback and iterate on designs to meet project requirements and stakeholder expectations.

• Illustrate your workflow for producing content efficiently, especially under time constraints, and how you prioritize tasks.

• Detail your approach to using AI tools to enhance creativity, speed up production, or improve design outcomes.

📝 Enhancement Note: For a design role focused on GTM and demand generation, the portfolio is paramount. It needs to go beyond just aesthetics and demonstrate strategic thinking, process efficiency, and a results-oriented mindset. The expectation of demonstrating AI tool usage is a key differentiator, signaling that candidates should highlight projects where AI was an integral part of their workflow, not just an afterthought.

💵 Compensation & Benefits

Salary Range: Based on market data for experienced Marketing Designers (2-5 years) in Cologne, Germany, a competitive salary range would typically be between €45,000 and €60,000 annually. This estimate accounts for the cost of living in Cologne, the company's scale-up status, and the specialized skills required.

Benefits:

• Health & Sport:

  • €600 annual health budget for osteopathy, massages, glasses, or medication.
  • 24/7 medical consultation service, including for family members.
  • Subsidised Urban Sports Club membership (€20 monthly contribution).
  • Weekly in-office mobility class.

• Learning & Development:

  • Dedicated learning budget for courses, books, or conferences.
  • Access to online learning platforms like Udemy and Masterclass.
  • Language learning app subscriptions.
  • Participation in leadership programmes ("Next Gen", "Effective Manager").

• Team & Culture:

  • Open communication, honest collaboration, and a supportive atmosphere.
  • Regular social activities: FIKA, Movie Nights, Book Club, and get-togethers.
  • Team events in Cologne and international offices.

• Work Environment:

  • Hybrid setup: 3 days in the Cologne office, 2 days remote.
  • Modern office space on the 14th floor with a 360° view of Cologne.
  • EU Workation option.
  • Modern equipment provided.
  • On-site amenities: snacks, cereal bar, and drinks.

• Compensation & Benefits:

  • Company pension scheme with Zurich (30% employer contribution).

  • Choice between a job ticket or mobility budget.

  • 28 vacation days, plus Christmas Eve and New Year's Eve off.

  • Up to 5 additional vacation days through the Book Club.

  • Up to 5 special leave days for significant life events.

  • Access to corporate benefits and free parking at MediaPark. Working Hours: The standard working hours are approximately 40 hours per week, with a hybrid arrangement allowing for 3 days in the office and 2 days remote. The company culture emphasizes performance and people equally, suggesting a degree of flexibility within the framework.

📝 Enhancement Note: The salary estimation is based on typical compensation for a Marketing Designer with 2-5 years of experience in a major German city like Cologne, considering the tech/scale-up industry. The extensive benefits package highlights the company's investment in employee well-being, continuous learning, and work-life balance, which are attractive points for operations and GTM professionals seeking a supportive work environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (specifically AI-powered customer communication solutions), operating within the B2B SaaS sector.

Company Size: A fast-growing scale-up, indicating a dynamic environment with rapid expansion and evolving processes. This suggests opportunities for impact and influence but also a need for adaptability.

Founded: While the founding date isn't explicitly provided, the description as a "fast-growing B2B scale-up" implies it has moved beyond the startup phase and is focused on rapid market penetration and revenue growth.

Team Structure:

• The role implies integration within a broader marketing or GTM team, working alongside individuals focused on content strategy, demand generation, and sales enablement.

• Reporting likely to a Marketing Lead, Head of Marketing, or GTM Manager, with close collaboration across sales, product, and potentially engineering teams.

Methodology:

• Data-Driven Creativity: The emphasis on "strategic goals" and "demand generation" suggests that design decisions are informed by business objectives and performance metrics, not solely artistic preference.

• Agile Content Production: The need to "move fast" and deliver content "fast and independently" points to an agile or lean approach to content creation, prioritizing speed-to-market and iterative improvement.

• AI Integration: A core methodology involves naturally integrating AI tools as "force multipliers" to enhance creative output and efficiency.

Company Website: limeconnect.com

📝 Enhancement Note: The company's positioning in AI and B2B SaaS, coupled with its scale-up status, suggests a culture that values innovation, performance, and rapid execution. The designer will be instrumental in shaping the perception of this cutting-edge technology.

📈 Career & Growth Analysis

Operations Career Level: This role is a mid-level individual contributor position within the marketing function, specifically focused on design execution and creative strategy for GTM initiatives. It requires a blend of technical design skills, strategic understanding of marketing objectives, and the ability to work autonomously.

Reporting Structure: The Marketing Designer will likely report to a Marketing Manager, Head of Marketing, or GTM Lead, working in close collaboration with sales, product marketing, and content teams.

Operations Impact: The designer's work directly influences lead generation, sales conversion rates, and overall brand perception. By creating compelling visual narratives and effective sales enablement materials, they play a crucial role in driving revenue growth and market adoption of the company's AI products.

Growth Opportunities:

• Specialization: Potential to deepen expertise in specific areas like motion graphics, product visualization, or AI-driven design workflows.

• Leadership: Opportunity to grow into a Senior Marketing Designer role, mentoring junior designers, leading creative projects, and shaping the overall visual strategy.

• Cross-Functional Expansion: Possibility to transition into broader GTM roles, product marketing, or content strategy leadership, leveraging design expertise.

• Skill Development: Access to extensive learning budgets and internal programs for continuous skill enhancement in design, AI tools, and leadership.

📝 Enhancement Note: The growth trajectory for a designer in a scale-up can be rapid. The emphasis on AI and demand generation suggests that mastering these areas can open doors to more senior or specialized roles within the GTM function. The company's investment in learning and development further supports career progression.

🌐 Work Environment

Office Type: A modern, hybrid work environment located in Cologne's MediaPark. The office offers a collaborative space with a 360° view, emphasizing a positive and inspiring atmosphere.

Office Location(s): Probsteigasse 44, 50670 Köln, Germany (MediaPark). This location is centrally situated and likely offers good accessibility.

Workspace Context:

• Collaborative Hub: The office serves as a central point for team collaboration, strategy sessions, and fostering company culture, with 3 days per week dedicated to in-person interaction.

• Technology-Rich: Expect modern equipment and access to various digital tools and platforms necessary for design and content creation, including AI software.

• Engaging Atmosphere: The environment is designed to be stimulating, with amenities like snacks, drinks, and a focus on well-being and team activities.

Work Schedule: A hybrid model with 3 days in the office and 2 days remote, within a standard 40-hour work week. This structure aims to balance focused individual work with team collaboration and social interaction.

📝 Enhancement Note: The hybrid setup, combined with a focus on a positive office environment and amenities, indicates a company that values both flexibility and in-person collaboration. For a designer, having access to a well-equipped office space for collaborative sessions and dedicated remote time for focused creative work is ideal.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess your design skills, experience, and alignment with the role's requirements.

• Design Challenge/Portfolio Review: A practical exercise or in-depth discussion of your portfolio. Expect to present specific case studies, explaining your creative process, strategic thinking, and the impact of your work, particularly in demand generation and GTM contexts. Be prepared to discuss how you'd approach designing for AI products.

• Hiring Manager Interview: A conversation with the hiring manager (likely a Marketing Lead or GTM Manager) to discuss your experience, cultural fit, and understanding of the company's mission.

• Team/Cross-functional Interview: Potential interviews with team members you'd collaborate with (e.g., content creators, sales leads) to assess collaboration style and communication skills.

Portfolio Review Tips:

• Highlight GTM Impact: Showcase projects that directly contributed to demand generation, sales enablement, or brand awareness. Quantify results where possible.

• Process & Strategy: Clearly articulate your design process, from understanding objectives to execution and iteration. Explain the strategic rationale behind your design choices.

• AI Integration: Include examples where you've effectively used AI tools to enhance your design workflow or output. Be ready to discuss your approach to AI in design.

• Versatility: Demonstrate your ability to create diverse assets (digital, print, video) and adapt your style to different platforms and audiences.

• Conciseness: Be prepared to walk through your portfolio efficiently, focusing on the most relevant projects for this role.

Challenge Preparation:

• AI Product Focus: If a design challenge is given, anticipate it may involve conceptualizing visuals for an AI product or a specific GTM campaign.

• Speed & Efficiency: Practice creating high-quality assets quickly. Demonstrate your ability to make "smart calls" and know when a design is "good enough to ship."

• Storytelling: Prepare to present your work as a narrative, explaining the problem, your solution, and the outcome.

📝 Enhancement Note: The interview process will heavily scrutinize the portfolio for evidence of strategic thinking and GTM impact, not just aesthetic talent. Candidates should be ready to articulate how their design work contributes to business objectives and how they leverage modern tools like AI.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, UI/UX, prototyping, and creating scalable design systems. Expect to use it for a wide range of marketing assets.

• Adobe Creative Suite: This includes Photoshop for image manipulation, Illustrator for vector graphics, and potentially After Effects for motion graphics and video editing.

• CapCut: Mentioned as a tool to pick up quickly, indicating an expectation for efficient video editing for social media and marketing content.

Analytics & Reporting:

CRM & Automation:

• No direct CRM or automation tools are listed for the designer, but understanding how marketing automation platforms deliver content and how CRM data informs target audiences will be advantageous for creating relevant visuals.

📝 Enhancement Note: Proficiency in Figma and Adobe Creative Suite is non-negotiable. The explicit mention of CapCut and the general emphasis on AI tools suggest a modern, technology-forward approach to design where efficiency and adaptability are highly valued.

👥 Team Culture & Values

Operations Values:

• Performance-Oriented: A strong emphasis on achieving results and driving demand, with design work directly contributing to business objectives.

• Collaborative Spirit: Open communication, honest feedback, and a supportive atmosphere are highlighted, indicating a team that values mutual respect and shared success.

• Innovation & Adaptability: As a scale-up in the AI space, the company likely values forward-thinking, embracing new technologies (like AI tools), and adapting quickly to market changes.

• Empowerment & Trust: "Creative freedom, real trust and real responsibility from day one" suggests a culture that empowers individuals to take ownership and make decisions.

Collaboration Style:

• Cross-functional Integration: The designer will work closely with marketing, sales, and potentially product teams, requiring strong communication and collaboration skills to translate needs into visual solutions.

• Feedback-Driven: The culture of "honest collaboration" implies an openness to constructive feedback and iterative design processes.

• Agile & Efficient: The expectation to "move fast" and deliver "fast and independently" suggests a dynamic and efficient workflow, where collaboration is streamlined to achieve rapid progress.

📝 Enhancement Note: The company culture appears to balance high performance with employee well-being and development. The emphasis on open communication and collaboration is crucial for a designer working on GTM initiatives, as their work is intrinsically linked to the success of other departments.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed & Quality: Delivering a high volume of creative assets quickly while maintaining brand consistency and strategic impact.

• AI Tool Integration: Effectively leveraging AI tools not just for efficiency, but also for enhancing creativity and pushing design boundaries.

• Cross-functional Alignment: Ensuring design outputs meet the diverse needs and expectations of sales, marketing, and product teams.

• Rapid Growth Environment: Adapting to evolving company strategies, product updates, and market demands in a fast-paced scale-up.

Learning & Development Opportunities:

• Skill Enhancement: Access to a learning budget for courses, books, and conferences to stay current with design trends, AI technologies, and GTM strategies.

• Leadership Development: Opportunities to participate in leadership programs and potentially grow into senior or managerial design roles.

• Industry Exposure: Learning about AI-powered customer communication and B2B SaaS marketing, gaining valuable industry-specific knowledge.

• Mentorship: Potential for informal mentorship within a growing team, learning from experienced colleagues.

📝 Enhancement Note: The challenges presented are typical of a high-growth scale-up environment. The growth opportunities are significant, especially for someone looking to develop expertise in AI-driven marketing design and GTM strategy.

💡 Interview Preparation

Strategy Questions:

• "How would you translate our strategic goals into visual stories that land?" - Prepare to discuss your process for understanding objectives and developing creative briefs.

• "Describe a time you had to produce marketing assets quickly. How did you prioritize and ensure quality?" - Be ready with a specific example demonstrating your efficiency and decision-making.

• "How do you see AI tools impacting the role of a Marketing Designer, and how have you integrated them into your workflow?" - Prepare to discuss your experience with AI tools and your vision for their future use in design.

Company & Culture Questions:

• "What attracts you to Lime Connect and our mission to make AI-powered customer communication the standard?" - Research the company's product and market position.

• "How do you approach collaboration with sales and marketing teams to ensure visual assets meet their needs?" - Highlight your communication and stakeholder management skills.

Portfolio Presentation Strategy:

• Focus on Impact: Select 2-3 key projects that best demonstrate your ability to drive demand and support GTM objectives.

• Tell the Story: For each project, clearly outline the challenge, your strategic approach, the creative solution, and the measurable results.

• Demonstrate Process: Explain your workflow, including how you used tools like Figma, Adobe Suite, and any AI tools.

• Conciseness: Be prepared to present your portfolio within a set timeframe, highlighting the most relevant aspects.

📝 Enhancement Note: Interview preparation should emphasize the strategic aspect of the design role. Candidates need to prove they understand how design contributes to business goals, can work efficiently, and are comfortable with modern technologies like AI.

📌 Application Steps

To apply for this Marketing Designer position:

• Submit your application through the provided link on the Lime Connect careers page.

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating visual storytelling, demand generation, and experience with B2B marketing assets (sales decks, social content, videos). Emphasize any work involving AI tools.

• Resume Optimization: Ensure your resume clearly articulates your experience with Figma, Adobe Creative Suite, and any relevant video/motion design skills. Quantify achievements related to design impact on marketing goals where possible.

• Interview Preparation: Practice presenting your portfolio, focusing on explaining your strategic approach, design process, and the business impact of your work. Prepare for questions about AI in design and working in a hybrid, fast-paced scale-up environment.

• Company Research: Familiarize yourself with Lime Connect's product, target market, and company mission to demonstrate genuine interest and cultural alignment. Understand their approach to AI and customer communication.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details, especially regarding salary ranges and specific interview processes, should be verified directly with the hiring organization before making application decisions.