Marketing Designer (AI Native)

📍 Job Overview

Job Title: Marketing Designer (AI Native)

Company: 90 Seconds

Location: Auckland, New Zealand

Job Type: Full-time

Category: Marketing Design / GTM Operations

Date Posted: August 11, 2026

Experience Level: Mid-level (2-5 years)

Remote Status: Remote OK (with potential for hybrid in Auckland)

🚀 Role Summary

• Spearhead the visual identity and brand consistency for all outbound marketing and sales collateral, ensuring enterprise-grade quality.

• Drive the end-to-end design and build of high-impact marketing assets, including landing pages, pitch decks, and sales collateral, leveraging AI for accelerated production.

• Master and innovate within the company's AI production stack, compressing design timelines from days to hours and transforming one-off assets into scalable workflows.

• Collaborate closely with the CEO and sales teams to ensure design output directly supports revenue generation and converts effectively.

📝 Enhancement Note: This role is positioned as a hybrid between a traditional Marketing Designer and an Operations specialist focused on GTM output acceleration through AI. The emphasis on "AI-native" and "speed of output" indicates a strong operational component, requiring the candidate to not only design but also to build and optimize efficient, AI-powered design workflows. The reporting structure directly to the CEO suggests a high-visibility role with significant autonomy and direct impact on business outcomes.

📈 Primary Responsibilities

• Design Craft & Brand Stewardship:

  • Define and maintain the visual look and feel of all external-facing materials, acting as the primary quality gatekeeper.
  • Ensure unwavering brand consistency across all assets, channels, and markets, from digital campaigns to print materials.
  • Develop and implement robust design systems, templates, and components to support increasing content volume and maintain quality at scale.

• Go-to-Market (GTM) Output Creation:

  • Design and build bespoke, high-conversion landing pages for specific brands or pitches, optimizing for user engagement and lead generation.
  • Create compelling pitch decks, proposals, and campaign narratives tailored for enterprise-level sales opportunities.
  • Produce essential sales and marketing collateral, including one-pagers, case studies, outbound assets, microsites, and social media graphics.

• AI Production Capability & Workflow Optimization:

  • Master the existing AI tools and workflows, identifying opportunities for enhancement and pushing their capabilities to drive efficiency.
  • Utilize AI to drastically reduce production timelines, aiming to compress week-long tasks into single-day outputs.
  • Engineer reusable AI-driven systems and workflows that can be adopted by the broader team, democratizing efficient content creation.

• Cross-Functional Collaboration & Iteration:

  • Work closely with sales teams to gather feedback on asset performance, understanding which collateral drives conversions and adjusting designs accordingly.

  • Integrate AI into every stage of the design process, from ideation and copywriting to final build and QA, ensuring a seamless AI-first approach.

  • Write and edit copy alongside designing, using AI as a co-pilot and personal judgment to refine messaging for maximum impact.

📝 Enhancement Note: The responsibilities highlight a proactive, hands-on approach to GTM enablement. The emphasis on "AI at every step" and "turnaround time as a feature" points to a need for operational efficiency and process thinking, beyond just creative execution. The requirement to "sit close to sales" implies a need for strong communication and understanding of sales cycles and conversion metrics.

🎓 Skills & Qualifications

Education: While formal education is not a primary criterion, a strong understanding of design principles equivalent to a Bachelor's degree in Graphic Design, Visual Communication, or a related field is expected. Emphasis is placed on demonstrated skill and portfolio over academic background.

Experience: 2-5 years of professional experience in graphic design, with a significant portion focused on marketing and GTM collateral. Experience in a fast-paced, results-driven environment is crucial.

Required Skills:

• Advanced Graphic Design Proficiency: Deep understanding of typography, layout, visual hierarchy, color theory, grid systems, and motion graphics.

• AI-Native Workflow Integration: Proven ability to restructure design processes around AI tools, demonstrating practical workflows and output from AI-assisted design.

• Core Design Tool Mastery: Fluency in industry-standard design software such as Figma, Adobe Creative Suite (Photoshop, Illustrator, InDesign), and potentially After Effects or similar for motion.

• Brand Identity & Consistency Management: Experience developing and maintaining visual language across diverse marketing channels.

• Web Design & Development Fundamentals: Ability to design and build responsive landing pages, with an understanding of web best practices.

• Presentation Design Expertise: Skill in creating impactful pitch decks and sales proposals that communicate complex ideas effectively.

• Copywriting & Editing: Strong written communication skills, capable of working with AI-generated text to produce polished, persuasive copy.

• Agile & Iterative Mindset: Comfort with rapid iteration, short feedback loops, and a "ship fast" mentality.

• Project Management & Organization: Ability to triage, sequence, and manage multiple design requests against commercial priorities without needing constant follow-up.

Preferred Skills:

• Understanding of video production processes and basic video editing capabilities.

• Experience with social media content creation and posting workflows.

• Familiarity with SEO principles as they relate to web design and content.

• Experience with design systems and component libraries.

• Exposure to project management tools (e.g., Asana, Trello, Jira).

📝 Enhancement Note: The "AI-native" requirement is paramount. Candidates will be expected to articulate how they've fundamentally changed their workflow to incorporate AI, not just use it as an add-on. The emphasis on "maker" and "relentless energy" suggests a preference for proactive, hands-on individuals who thrive in a high-velocity environment.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstration of Design Craft: Showcase a diverse range of high-quality design outputs across web, presentations, and collateral, highlighting mastery of typography, layout, and visual hierarchy.

• AI Workflow Integration Examples: Include case studies or specific projects that clearly illustrate how AI tools were integrated into the design process, detailing the impact on speed, efficiency, and output quality.

• End-to-End Project Ownership: Present projects where you managed the entire lifecycle from concept and direction to final build and iteration, showcasing your ability to own outcomes.

• Problem/Solution Narrative: For each portfolio piece, articulate the business problem or objective, your design strategy, the AI tools and traditional methods used, and the measurable results or impact achieved.

• Brand Consistency Examples: Demonstrate your ability to maintain a cohesive visual identity across multiple assets and platforms.

Process Documentation:

• Workflow Design & Optimization: Be prepared to discuss and showcase how you design and optimize workflows, particularly those involving AI, to achieve specific GTM objectives.

• System Implementation: Detail experience in building reusable design systems, templates, or AI-powered workflows that enhance team efficiency and scalability.

• Measurement & Performance Analysis: Explain how you measure the effectiveness of your design output, especially in relation to sales conversions and marketing campaign performance, and how you use this data for iteration.

📝 Enhancement Note: The portfolio is critical for this role. It must not only showcase design excellence but also a clear, demonstrable capability in leveraging AI for operational efficiency and GTM acceleration. Candidates should be ready to walk through their AI-driven processes and articulate the ROI of their design work.

💵 Compensation & Benefits

Salary Range:

The estimated salary range for a Marketing Designer (AI Native) in Auckland, New Zealand, with 2-5 years of experience, is approximately NZD $70,000 - $95,000 per year. This estimate is based on industry benchmarks for mid-level design roles, factoring in the specialized AI skills and the high-impact nature of this GTM-focused position. The specific salary will depend on the candidate's demonstrated expertise, portfolio strength, and alignment with the "AI-native" requirement.

Benefits:

• Competitive Salary: Reflecting the specialized skills and high-impact nature of the role.

• Remote Work Flexibility: Option to work remotely, with potential for hybrid arrangements in Auckland.

• Direct Impact: Opportunity to work closely with the CEO and have a direct influence on business outcomes and revenue generation.

• Cutting-Edge Technology: Access to and exploration of the latest AI tools and technologies in a practical, production-oriented setting.

• Fast-Paced Environment: Experience in a dynamic startup culture where speed and execution are highly valued.

• Continuous Learning: Encouragement to stay at the forefront of AI and design trends.

Working Hours:

This is a full-time position, typically requiring around 40 hours per week. However, the role emphasizes responsiveness and velocity, meaning flexibility may be needed to meet urgent GTM demands. The company culture values momentum and shipping work quickly, so a proactive approach to workload management is expected.

📝 Enhancement Note: Salary is an estimate based on general market data for Auckland and the specialized nature of the role. Benefits are inferred from common startup offerings and the explicit emphasis on remote work and direct impact. The "AI-native" aspect suggests a compensation premium for demonstrated expertise.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / AI / Video Production Services

Company Size: Small to Medium-sized (Estimated 50-200 employees based on typical Lever ATS usage for such roles, though not explicitly stated). This size suggests a lean, agile structure where individual contributions have significant visibility and impact.

Founded: 90 Seconds was founded in 2010, indicating a company with established experience in its core market, now pivoting or integrating heavily with AI.

Team Structure:

• Lean & Agile: Expect a flat hierarchy with direct access to senior leadership, including the CEO.

• Cross-Functional Collaboration: The role requires close interaction with sales, marketing, and potentially product teams to understand GTM needs and asset performance.

• GTM Focused: The company culture is heavily oriented towards driving revenue and market presence, with design playing a direct role in sales enablement and campaign success.

Methodology:

• AI-First Approach: Core to the company's operational strategy is the integration of AI to enhance speed, scale, and efficiency across all functions, especially in content and design production.

• Rapid Iteration & Feedback: The culture values quick turnaround times and iterative development based on real-time feedback, particularly from sales performance data.

• Data-Driven Decision Making: While design is creative, its effectiveness is measured against commercial outcomes, implying a data-informed approach to design choices.

Company Website: https://www.90seconds.com/

📝 Enhancement Note: The company's founding date suggests a blend of established market understanding with a forward-looking adoption of AI. The "AI Native" title and description strongly indicate that AI is not just a tool but a fundamental part of their operational philosophy and competitive advantage.

📈 Career & Growth Analysis

Operations Career Level: This role represents a "Maker" or "Individual Contributor" at a mid-level, but with a high degree of autonomy and strategic input due to direct reporting to the CEO and focus on GTM impact. It's a specialized role that bridges creative design with operational efficiency and AI adoption.

Reporting Structure: Direct reporting to the CEO. This signifies a high level of trust, visibility, and direct communication, bypassing traditional management layers.

Operations Impact: The designer's output is directly tied to revenue generation through sales collateral, pitch decks, and marketing campaigns. Success in this role means demonstrably improving the speed, quality, and conversion rates of GTM assets, thereby directly impacting sales velocity and market penetration.

Growth Opportunities:

• AI Specialization: Deepen expertise in AI-driven design workflows, potentially becoming a subject matter expert within the company and industry.

• GTM Strategy Influence: Contribute more significantly to GTM strategy by providing data-backed insights on asset effectiveness and proposing innovative design solutions.

• Leadership in Design Operations: As the company scales, there may be opportunities to lead or build out a design operations function, focusing on process optimization and team enablement.

• Broader Creative Leadership: Potentially transition into broader creative leadership roles, overseeing multiple aspects of the company's visual and content output.

📝 Enhancement Note: The direct reporting line to the CEO and the emphasis on "maker" rather than "manager" suggests this role is designed for someone who wants to execute and innovate at a high level, rather than manage a team. Growth is likely tied to deepening specialized skills and increasing strategic influence.

🌐 Work Environment

Office Type: The role is listed as "Remote OK," with a primary derived location of Auckland, New Zealand. This suggests a distributed or remote-first work environment, with potential for occasional in-office collaboration in Auckland if desired or required for specific team events.

Office Location(s): Auckland, New Zealand. Specific office details are not provided, but the remote flexibility means candidates from other locations within New Zealand may also be considered.

Workspace Context:

• Remote Collaboration: Expect to utilize digital collaboration tools extensively for communication, project management, and asset sharing.

• High-Velocity Operations: The environment is characterized by fast feedback loops, direct access to leadership, and an emphasis on rapid output and execution.

• AI Integration: The workspace is deeply integrated with AI tools, requiring comfort and curiosity in adopting and experimenting with new technologies.

• Cross-Functional Interaction: Frequent communication with sales and marketing stakeholders, likely through digital channels.

Work Schedule: Full-time (approx. 40 hours/week), with an emphasis on responsiveness and meeting GTM deadlines. While remote, maintaining consistent availability during core business hours for New Zealand (Pacific/Auckland timezone) is likely expected for effective collaboration.

📝 Enhancement Note: The remote nature combined with a physical headquarters in Auckland implies a flexible hybrid model is possible. The "relentless energy" and "speed wins" culture suggest a demanding but rewarding environment for proactive individuals.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Screening: A review of your resume and portfolio to assess core design skills and AI integration experience.

2. Portfolio Deep Dive (with CEO/Hiring Manager): A detailed walkthrough of your portfolio, focusing on your design thinking, AI workflows, and how you've driven tangible results. Be prepared to discuss specific projects, challenges, and your decision-making process.

3. Skills Assessment/Challenge: Potentially a design or AI workflow challenge, simulating a real-world task to assess your problem-solving abilities, speed, and approach.

4. Cultural Fit & Operational Alignment: Discussion focusing on your work style, responsiveness, ability to work autonomously, and alignment with the company's AI-first, high-velocity culture.

Portfolio Review Tips:

• Highlight AI Integration: Clearly label and explain projects where AI was used. Detail the specific tools, prompts (if applicable), and the impact on your workflow and output.

• Showcase End-to-End Ownership: For each project, articulate your role from initial brief to final delivery, including any copy or strategic input.

• Quantify Impact: Whenever possible, use metrics to demonstrate the success of your designs (e.g., conversion rates, engagement, time saved).

• Demonstrate Design Principles: Ensure your portfolio clearly reflects a strong foundation in core design principles (typography, layout, color, etc.), even when using AI.

• Be Ready to Defend Your Taste: Articulate your design rationale and be prepared to discuss why certain aesthetic choices were made, especially in the context of commercial goals.

Challenge Preparation:

• Practice AI-Assisted Design: Familiarize yourself with prompt engineering for design tools and rapidly generating variations.

• Simulate Rapid Iteration: Practice taking a brief, generating initial concepts, and iterating based on hypothetical feedback within a compressed timeframe.

• Prepare Case Studies: Have 2-3 detailed case studies ready that cover different types of GTM assets (e.g., landing page, pitch deck, social campaign) and showcase your AI workflow.

📝 Enhancement Note: The interview process is likely to be highly focused on practical application and demonstrable results, with a strong emphasis on AI proficiency. Direct interaction with the CEO suggests a need for clear, concise communication and a strategic understanding of business objectives.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Figma (essential for collaborative design and prototyping), Adobe Creative Suite (Photoshop, Illustrator, InDesign for advanced editing and print).

• AI Design & Content Tools: Proficiency in a range of AI platforms for ideation, copywriting, image generation, and potentially video creation/editing. Examples might include Midjourney, Stable Diffusion, DALL-E, ChatGPT, Jasper, or similar. Specific tools may vary, but the ability to adapt and learn new AI tools is key.

• Web Building Platforms: Experience with landing page builders or CMS platforms where designs are implemented (e.g., Webflow, Squarespace, or custom solutions).

Analytics & Reporting:

• Familiarity with web analytics tools (e.g., Google Analytics) to understand landing page performance.

• Ability to interpret conversion data and A/B testing results to inform design iterations. CRM & Automation:

• While not directly a CRM administrator role, understanding how marketing collateral interacts with CRM systems and sales workflows is beneficial.

• Familiarity with marketing automation platforms (e.g., HubSpot, Marketo) could be advantageous for understanding campaign asset integration.

📝 Enhancement Note: The "AI-native" requirement implies a need for hands-on experience with a variety of AI tools beyond just basic generative art. Candidates should be prepared to discuss their specific AI stack and how they leverage it for workflow optimization.

👥 Team Culture & Values

Operations Values:

• Speed & Velocity: A core value is shipping work quickly and maintaining momentum. Turnaround time is treated as a critical feature of the work.

• AI-Driven Innovation: Embracing and actively exploring new AI tools and techniques to stay at the forefront of production capabilities.

• Commercial Impact: Design work is judged by its ability to drive revenue and support business objectives.

• Autonomy & Ownership: Individuals are empowered to take ownership of their work from concept to completion with minimal oversight.

• Direct Communication: Valuing clear, concise, and responsive communication, with short feedback loops.

Collaboration Style:

• Direct & Responsive: Expect quick replies and proactive communication. Messages are answered, and work progresses without needing to be chased.

• Cross-Functional Partnership: Close collaboration with sales and marketing to ensure designs meet specific GTM needs and perform effectively.

• Maker-Centric: Focus on hands-on creation and execution rather than extensive meetings or committee-based decision-making.

📝 Enhancement Note: The culture is entrepreneurial and execution-focused. Candidates who thrive on autonomy, rapid iteration, and direct impact will be a good fit. The emphasis on AI suggests a forward-thinking and adaptable mindset is highly valued.

⚡ Challenges & Growth Opportunities

Challenges:

• Maintaining Quality at Speed: Balancing the demand for rapid output with the need for enterprise-grade design quality and brand consistency.

• Navigating the Evolving AI Landscape: Continuously learning and adapting to new AI tools, models, and best practices as the field rapidly changes.

• Translating AI Output: Effectively refining and integrating AI-generated content and visuals to ensure they are brand-safe, human-centric, and strategically aligned.

• Direct Stakeholder Management: Working closely with the CEO and sales teams requires strong communication skills and the ability to manage expectations and feedback effectively.

Learning & Development Opportunities:

• Deep AI Expertise: Becoming a recognized expert in AI-driven design workflows and production.

• GTM Strategy Contribution: Gaining a deeper understanding of sales and marketing strategies and contributing to their effectiveness through design.

• Industry Leadership: Potential to pioneer new approaches in AI-powered marketing design, influencing industry best practices.

• Skill Diversification: Opportunities to expand skills into related areas like video editing, social content strategy, or SEO, as indicated by preferred skills.

📝 Enhancement Note: The primary challenge will be adapting to and mastering the rapid evolution of AI tools while consistently delivering high-quality, impactful GTM assets. Growth opportunities are tied to becoming a specialized expert in this niche.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for integrating AI into a design workflow. Can you walk us through a specific example from your portfolio?" (Focus on detailing the workflow, not just the output.)

• "How do you ensure brand consistency and maintain an enterprise-grade look and feel when using AI tools that can sometimes produce generic results?" (Highlight your quality control and refinement process.)

• "Imagine you receive a vague brief for a critical pitch deck for a potential enterprise client. How would you approach this, given a 4-hour turnaround time?" (Demonstrate your ability to triage, ask clarifying questions, leverage AI, and iterate rapidly.)

• "What are the biggest limitations of current AI design tools, and how do you overcome them?" (Showcase critical thinking and problem-solving skills.) Company & Culture Questions:

• "What interests you most about 90 Seconds' 'AI Native' approach?" (Research their website and recent news.)

• "How do you handle fast-paced environments with short deadlines and direct feedback?" (Emphasize your energy, responsiveness, and proactive communication.)

• "Describe a time you had to defend a design choice or taste. How did you articulate your rationale to a non-designer?" (Showcase your communication and persuasion skills.) Portfolio Presentation Strategy:

• Structure: Organize your portfolio by project type or by the AI tools/workflows you employed.

• AI Focus: For each relevant project, explicitly detail:

  • The objective/problem.
  • The AI tools and techniques used (e.g., prompt engineering, specific models).
  • Your manual design/editing process to refine AI output.
  • The impact on speed, efficiency, or outcome (quantify if possible).

• Storytelling: Frame each project as a narrative. What was the challenge? How did you solve it using your design and AI skills? What was the result?

• Conciseness: Be prepared to present key projects within a limited timeframe, focusing on the most impactful aspects.

📝 Enhancement Note: Be ready to demonstrate not just design skills, but operational thinking and a deep, practical understanding of AI's application in a GTM context. Your portfolio presentation should be a masterclass in AI-driven design efficiency.

📌 Application Steps

To apply for this Marketing Designer (AI Native) position:

• Submit your application through the Lever application link provided.

• Curate Your Portfolio: Focus on projects that prominently feature your AI integration workflow. Clearly label and describe how AI contributed to the design process, speed, and output. Include examples of landing pages, pitch decks, and collateral.

• Tailor Your Resume: Highlight keywords such as "AI Design," "Figma," "Adobe Creative Suite," "Brand Consistency," "GTM Collateral," "Workflow Automation," "Rapid Iteration," and any specific AI tools you are proficient in. Emphasize your experience in fast-paced, results-oriented environments.

• Prepare Your Narrative: Practice articulating your design philosophy, your approach to AI-native workflows, and how you contribute to revenue generation through design. Be ready to discuss your portfolio in detail and your ability to work autonomously and responsively.

• Research 90 Seconds: Understand their mission, their focus on AI, and their position in the market. This will help you tailor your application and interview responses to align with their culture and objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.