Marketing Creative Designer

📍 Job Overview

Job Title: Marketing Creative Designer

Company: Mediafly

Location: Remote - UK

Job Type: Contract (with potential for permanent)

Category: Marketing Operations / Creative Services

Date Posted: 2026-04-21

Experience Level: Mid-Level (4+ years)

Remote Status: Fully Remote

🚀 Role Summary

• Lead the end-to-end creation of compelling visual assets for marketing campaigns, driving engagement and pipeline growth within the B2B SaaS sector.

• Collaborate closely with Creative Services to ensure cohesive, on-brand creative output across all digital marketing channels, including paid media, email, and social.

• Utilize performance insights to iterate on creative, directly contributing to the optimization of engagement and conversion rates.

• Develop a diverse range of marketing collateral, from digital advertisements and landing pages to sales enablement materials and event graphics.

• Maintain a strong understanding of modern digital design principles and emerging trends to keep Mediafly's visual identity fresh and impactful.

📝 Enhancement Note: This role is explicitly a 6-month contract-to-hire position, indicating a probationary period where performance will be assessed for permanent conversion. The focus on "Revenue Teams," "Sales Enablement," and "Pipeline Growth" within the company description suggests that this Creative Designer role is highly integrated with go-to-market (GTM) strategies and likely requires a strong understanding of how creative impacts sales effectiveness and revenue generation.

📈 Primary Responsibilities

• Spearhead the conceptualization and execution of visual assets for a variety of marketing initiatives, including digital advertisements, landing pages, email campaigns, social media graphics, and event collateral.

• Partner with the Creative Services team to design and implement visually engaging assets that effectively support inbound demand generation efforts.

• Masterfully utilize design software such as Figma and Adobe Creative Suite to produce high-quality, impactful creative outputs.

• Uphold and advance Mediafly’s brand identity, ensuring visual consistency and compelling storytelling across all digital touchpoints and marketing materials.

• Proactively research and integrate current digital design trends, best practices, and emerging technologies into creative workflows to enhance visual appeal and effectiveness.

• Analyze campaign performance data and iterate on creative designs to improve engagement metrics, conversion rates, and overall GTM effectiveness.

• Contribute to the development of sales enablement materials, ensuring they are visually aligned with marketing campaigns and effectively support the sales team's efforts.

• Collaborate with cross-functional teams, including Growth Marketing and Sales, to understand creative needs and deliver solutions that align with business objectives.

📝 Enhancement Note: The emphasis on "iterating on creative based on performance insights" and "optimizing engagement and conversion" strongly suggests this role requires a data-driven approach, a key characteristic of operations-minded creative professionals. The expectation to contribute to "pipeline growth" and "sales enablement materials" further integrates this role into the broader revenue operations ecosystem.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is typically expected for this experience level. Equivalent practical experience will also be considered.

Experience: 4+ years of progressive experience in creative marketing, specifically within the B2B SaaS industry. Experience in a fast-paced startup or high-growth environment is highly valued.

Required Skills:

• Proven proficiency in using Figma for collaborative design and prototyping.

• Advanced skills in Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Demonstrated experience in creating and managing digital creative assets for marketing campaigns across paid media, email, and social channels.

• A keen eye for design aesthetics, brand consistency, and modern digital design principles.

• Strong understanding of visual storytelling techniques applicable to B2B marketing.

• Experience working within a fast-paced, high-growth B2B SaaS environment.

Preferred Skills:

• Experience with video editing or motion graphics software.

• Familiarity with marketing automation platforms and their creative integration needs.

• Understanding of UI/UX principles as they apply to landing pages and digital experiences.

• Ability to manage multiple projects simultaneously and meet tight deadlines.

• Experience with A/B testing creative assets to drive performance improvements.

📝 Enhancement Note: The requirement for "4+ years of experience in creative marketing within B2B SaaS" and "experience working in a fast-paced startup or high-growth environment" are critical differentiators. For operations candidates, this suggests a need to highlight experience with rapid iteration, data-informed decision-making, and understanding the unique demands of B2B sales cycles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 4 years of professional creative marketing work, with a significant emphasis on B2B SaaS examples.

• Direct examples of digital advertisements, email graphics, social media visuals, and sales enablement materials that demonstrate a strong understanding of campaign objectives and target audiences.

• Case studies or detailed project descriptions that highlight your role in the creative process, from ideation to execution and iteration based on performance data.

• Evidence of brand consistency across multiple campaigns and channels, demonstrating an ability to maintain a cohesive visual identity.

Process Documentation:

• Ability to articulate your design process, including how you translate marketing objectives into visual concepts.

• Documentation of how you incorporate feedback and performance metrics into design iterations to achieve optimization.

• Examples of how you ensure brand guidelines are consistently applied across all creative outputs.

📝 Enhancement Note: For an operations-focused candidate, the portfolio should emphasize not just aesthetic quality but also the impact of the creative. Demonstrating how designs contributed to specific marketing goals (e.g., increased click-through rates, higher conversion rates, improved engagement) will be crucial. Highlighting experience with performance analysis and iterative design based on data is paramount.

💵 Compensation & Benefits

Salary Range: £35,000 - £39,500 per year (prorated for contract period).

Benefits:

• Contract-to-hire opportunity, providing a pathway to permanent employment.

• Fully remote work arrangement, offering flexibility and work-life balance.

• Opportunity to work with a dynamic, growth-focused team in the B2B SaaS industry.

• Exposure to cutting-edge sales enablement and revenue intelligence platforms.

• Recognition as a "Best Place to Work" company (Crain's, Inc., BuiltIn).

• Potential for professional development and career growth within a recognized innovative company.

Working Hours: Standard full-time hours (estimated 40 hours per week), with flexibility inherent in a remote, contract-to-hire role. Specific working hours may be discussed during the interview process, with consideration for different time zones within the UK.

📝 Enhancement Note: The salary range provided is for the UK market. Based on the experience level (4+ years) and the specific skills required for a B2B SaaS Marketing Creative Designer role in the UK, this range appears to be competitive. The "contract-to-hire" nature means benefits typically associated with permanent roles (e.g., comprehensive health insurance, retirement plans) may not be fully applicable during the initial contract period but could become available upon conversion to permanent status.

🎯 Team & Company Context

🏢 Company Culture

Industry: B2B SaaS, specifically in the Sales Enablement and Revenue Intelligence space. Mediafly's platform focuses on empowering revenue teams with coaching, tools, and intelligence to accelerate sales cycles and improve win rates.

Company Size: While not explicitly stated in the provided data, Mediafly's recognition by Inc. and BuiltIn as a "Best Place to Work" suggests a growing, dynamic organization, likely in the small to medium-sized business (SMB) to mid-market range, common for SaaS companies with innovative platforms.

Founded: Mediafly was founded in 2006, indicating over 15 years of experience and a stable, yet evolving, presence in the market. This longevity suggests a company that has successfully navigated industry changes and continues to innovate.

Team Structure:

• The Marketing Creative Designer will report to the VP of Growth Marketing, indicating a direct alignment with growth-focused initiatives.

• Collaboration is expected with the broader Creative Services team, suggesting a centralized creative function that this role will support and contribute to.

Methodology:

• Data-Driven Creativity: A strong emphasis on using performance insights to inform and iterate on creative design, aligning with operational efficiency and ROI.

• Value Selling Integration: The company’s core philosophy of weaving "value selling into every workflow" implies that creative assets should clearly communicate value propositions and benefits to buyers.

• Collaborative Innovation: The culture fosters collaboration and expertise, suggesting an environment where creative ideas are shared and refined collectively.

Company Website: https://www.mediafly.com/

📝 Enhancement Note: Mediafly's focus on "revenue teams," "sales enablement," and "measurable impact" positions this creative role as a strategic contributor to GTM success, rather than purely an order-taker. The "fully distributed" nature of the company, despite an HQ in Chicago, reinforces the importance of strong communication and self-management skills for remote employees.

📈 Career & Growth Analysis

Operations Career Level: This role sits at a Mid-Level, requiring 4+ years of specialized experience. It's a crucial position within the Growth Marketing function, bridging creative execution with performance-driven marketing strategies. The "contract-to-hire" nature also presents a clear growth path.

Reporting Structure: Reporting directly to the VP of Growth Marketing places the designer in a strategic position, allowing for direct input on growth initiatives and visibility to senior leadership. This is advantageous for career progression.

Operations Impact: The Marketing Creative Designer's work directly impacts key operational metrics such as lead generation, conversion rates, sales cycle acceleration, and overall pipeline health. By creating effective visual assets, the designer contributes to the efficiency and success of the entire GTM engine.

Growth Opportunities:

• Permanent Conversion: Successful performance during the 6-month contract period can lead to a permanent position within Mediafly, offering more stable employment and access to full benefits.

• Skill Specialization: Opportunity to deepen expertise in B2B SaaS creative, performance marketing design, and potentially explore areas like UI/UX design or motion graphics within future roles.

• Strategic Contribution: As a core member of the Growth Marketing team, there's potential to influence creative strategy and contribute to broader GTM planning, moving towards a more senior or lead creative role over time.

• Cross-functional Exposure: Working closely with sales and marketing teams provides broad exposure to different facets of the business, opening doors to various career paths within the company or industry.

📝 Enhancement Note: For an operations-minded candidate, this role is an excellent opportunity to demonstrate how creative output directly drives business results. The potential for permanent conversion offers a clear career trajectory. The reporting structure to the VP of Growth Marketing is a significant plus for visibility and potential advancement.

🌐 Work Environment

Office Type: Fully distributed company. While Mediafly has an HQ in Chicago, IL, this specific role is designated as Remote within the UK. This means the employee will work from their own home office.

Office Location(s): Remote - United Kingdom. This implies candidates must be legally authorized to work in the UK and ideally located within a compatible time zone for collaboration (e.g., GMT/BST).

Workspace Context:

• Autonomy and Flexibility: The fully remote nature requires a high degree of self-discipline, time management, and the ability to create a productive work environment independently.

• Digital Collaboration Tools: Expect extensive use of collaboration platforms (e.g., Slack, Zoom, project management software) for communication and teamwork.

• Creative Tool Integration: Access to and proficiency with design software like Figma and Adobe Creative Suite are fundamental tools of the trade in this role.

• Cross-Functional Interaction: While remote, active participation in virtual meetings and discussions with marketing, creative, and potentially sales teams will be essential for understanding project requirements and providing creative solutions.

Work Schedule: Standard full-time hours are expected, likely around 40 hours per week. While remote roles often offer some flexibility, adherence to core collaboration hours within the UK time zone will be important for team synchronization and project delivery.

📝 Enhancement Note: The "fully distributed" model emphasizes the need for proactive communication and digital collaboration skills. Candidates should be prepared to discuss how they maintain productivity and connectivity in a remote setting.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a brief call with HR or a recruiter to assess basic qualifications, salary expectations, and contract-to-hire interest.

• Portfolio Review & Skills Assessment: A dedicated session to present your portfolio, discuss specific projects, and demonstrate your design process, particularly focusing on B2B SaaS and performance-driven creative. Expect questions about your experience with Figma and Adobe Creative Suite.

• Technical/Creative Challenge: A potential exercise where you might be asked to create a sample asset or provide feedback on existing creative, assessing your problem-solving skills, design thinking, and ability to apply brand guidelines under simulated conditions.

• Hiring Manager Interview: A deeper dive with the VP of Growth Marketing to discuss your experience, strategic thinking, understanding of GTM operations, and cultural fit within the team.

• Final Interview: Potentially with other key stakeholders to confirm fit and finalize terms.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest B2B SaaS marketing projects that best showcase your skills in digital ads, email, social, and sales enablement.

• Highlight Impact: For each project, clearly articulate the objective, your role, the creative process, the tools used (Figma, Adobe), and, most importantly, the measurable results or impact on business goals (e.g., improved CTR, increased leads, enhanced brand perception). Use data wherever possible.

• Showcase Process: Be prepared to walk through your design thinking – how you interpret briefs, brainstorm concepts, iterate based on feedback, and ensure brand consistency.

• Demonstrate Tools: Be ready to discuss your proficiency with Figma and Adobe Creative Suite, perhaps by sharing screen mockups or explaining specific features you utilized.

• Address Contract-to-Hire: Be clear about your interest in a permanent role and your understanding of the contract duration and evaluation process.

Challenge Preparation:

• Familiarize yourself with Mediafly's current marketing materials, website, and social media presence to understand their brand aesthetic and messaging.

• Practice articulating how creative decisions support GTM objectives and revenue generation.

• Be prepared to discuss how you would approach a creative brief for a specific campaign type (e.g., a new product launch, a lead generation campaign).

📝 Enhancement Note: Emphasize to candidates that this is not just about beautiful design, but about effective design that drives measurable business outcomes. The interview process will likely probe for an understanding of how creative contributes to marketing operations and sales enablement.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and creating interactive elements for digital assets. Proficiency is a must.

• Adobe Creative Suite: Including Photoshop (image editing, digital ads), Illustrator (vector graphics, logos, infographics), and InDesign (brochures, collateral, layout design).

• Project Management Software: Likely tools such as Asana, Trello, or Jira for task management and workflow tracking.

• Communication Platforms: Slack, Microsoft Teams, or similar for daily team communication and collaboration.

Analytics & Reporting:

• Google Analytics: To understand website traffic and user behavior, which can inform landing page design.

• Marketing Automation Platform Analytics: Tools like HubSpot, Marketo, or Pardot (if used by Mediafly) to track email campaign performance and lead engagement.

• Social Media Analytics: Native platform insights (LinkedIn, Twitter, etc.) to gauge the performance of social creative.

• Ad Platform Analytics: Google Ads, LinkedIn Ads, etc., for understanding digital ad performance.

CRM & Automation:

• CRM (e.g., Salesforce): While not directly a design tool, understanding how creative assets are used within the sales process and how they impact CRM data (e.g., lead source, engagement tracking) is beneficial.

• Marketing Automation Tools: As mentioned above, understanding how creative integrates into automated workflows is important.

📝 Enhancement Note: For a creative role supporting operations, proficiency with design tools is table stakes. The real value comes from understanding how these tools integrate with analytics and CRM to drive measurable marketing and sales outcomes. Candidates should be prepared to discuss how they use data to inform their design decisions.

👥 Team Culture & Values

Operations Values:

• Measurable Impact: A core value driven by the company's mission to help revenue teams achieve measurable impact. Creative work should be tied to tangible business results.

• Innovation & Purpose: A blend of innovation in their platform and purpose in helping businesses deliver meaningful buyer experiences. Creative should reflect this.

• Collaboration & Expertise: Valuing expertise and fostering a collaborative environment where individuals contribute their best work and learn from each other.

• Human Connection: Emphasizing meaningful buyer experiences suggests a focus on empathetic and relatable creative communication.

• Efficiency & Smarts: The company helps teams "work smarter," implying a value placed on efficient processes and intelligent solutions, which should extend to the creative workflow.

Collaboration Style:

• Cross-functional Integration: The role requires close collaboration with Growth Marketing, Creative Services, and potentially Sales, necessitating strong communication and partnership skills.

• Feedback Loops: A culture that values testing and iteration implies an openness to constructive feedback and a willingness to refine creative based on input and performance data.

• Proactive Communication: In a fully distributed environment, proactive and clear communication is essential for aligning on project goals, sharing progress, and resolving challenges.

📝 Enhancement Note: Candidates should demonstrate an understanding of how creative output aligns with broader business objectives and operational efficiency. Highlighting a collaborative spirit and a data-informed approach will resonate well with Mediafly's stated values.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: The primary challenge will be to produce aesthetically pleasing and on-brand creative that also drives measurable marketing and sales results.

• Fast-Paced Environment: Working in a high-growth B2B SaaS startup means adapting quickly to changing priorities, tight deadlines, and evolving campaign needs.

• Remote Collaboration: Effectively collaborating and maintaining strong communication with a distributed team requires discipline and strong digital communication skills.

• Demonstrating ROI of Creative: Quantifying the direct impact of design work on pipeline and revenue can be challenging but is crucial for demonstrating value in an operations-centric role.

Learning & Development Opportunities:

• Deepen B2B SaaS Expertise: Gain extensive experience in designing for a specific, high-value industry niche.

• Performance Marketing Acumen: Develop a stronger understanding of digital advertising, email marketing, and social media strategies, and how creative directly influences their success.

• Tool Proficiency: Master advanced features within Figma and Adobe Creative Suite, and potentially explore new design or analytics tools.

• Career Advancement: The contract-to-hire model provides a clear path to a permanent role, with potential for increased responsibility and leadership within the creative or marketing team over time.

📝 Enhancement Note: Candidates should view these challenges as opportunities to showcase their adaptability, problem-solving skills, and commitment to continuous improvement—qualities highly valued in operations roles.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used performance data to iterate on a creative asset. What was the outcome?" (Focus on process, data analysis, and impact).

• "How do you ensure brand consistency across multiple marketing channels and campaigns, especially in a fast-paced environment?" (Highlight process, brand guidelines, and attention to detail).

• "Walk us through your process for designing a digital ad campaign from brief to final asset. What considerations do you make for targeting and conversion?" (Demonstrate strategic thinking, tool usage, and GTM awareness).

Company & Culture Questions:

• "What interests you about Mediafly's mission to help revenue teams work smarter?" (Connect your creative passion to their business objective).

• "How do you stay current with digital design trends, and how have you applied them in your B2B SaaS work?" (Show initiative and industry awareness).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each portfolio piece, aim for: Objective -> Challenge -> Your Solution (Process & Tools) -> Results (Impact).

• Quantify Everything Possible: Use metrics to demonstrate the success of your designs. If exact numbers aren't available, discuss the intended impact and how you'd measure it.

• Emphasize Collaboration: Mention how you worked with stakeholders (e.g., marketing managers, product teams) and incorporated feedback.

• Showcase Tool Proficiency: Briefly explain how specific features in Figma or Adobe were critical to achieving the desired outcome for a project.

• Tailor to Mediafly: If possible, subtly tailor your examples to showcase work relevant to B2B SaaS, sales enablement, or revenue generation.

📝 Enhancement Note: Candidates should prepare to discuss their work not just from a design perspective, but from a business impact perspective, aligning their creative contributions with Mediafly's operational goals.

📌 Application Steps

To apply for this Marketing Creative Designer position:

• Submit your application through the provided link on jobs.lever.co.

• Portfolio Customization: Ensure your portfolio prominently features B2B SaaS creative work, focusing on digital ads, email, social media, and sales enablement materials. Highlight projects where your designs demonstrably contributed to campaign performance or revenue objectives.

• Resume Optimization: Tailor your resume to highlight your 4+ years of experience in B2B SaaS creative marketing, proficiency with Figma and Adobe Creative Suite, and experience in fast-paced environments. Use keywords from the job description naturally.

• Develop Your Narrative: Prepare to articulate your design process, your understanding of GTM strategies, and how you use performance data to drive creative decisions during interviews. Practice presenting your portfolio with a focus on impact and results.

• Company Research: Thoroughly research Mediafly's platform, target audience, current marketing campaigns, and company values. Understand how their "value selling" approach might influence creative direction.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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