Marketing Content Designer

📍 Job Overview

Job Title: Marketing Content Designer

Company: ReminderMedia

Location: Austin, Texas, United States

Job Type: FULL_TIME

Category: Marketing Operations / Creative Operations

Date Posted: August 21, 2026

Experience Level: 2-5 years

Remote Status: Fully Remote

🚀 Role Summary

• This role is a hybrid of marketing strategy and hands-on design, focusing on driving top-of-funnel lead generation and paid advertising creative.

• The position requires a designer with a strong understanding of marketing funnels, cost per lead (CPL), and conversion rates, coupled with the ability to produce polished, results-driven creative assets.

• The Marketing Content Designer will manage brand and educational content for specific industry verticals (financial and insurance) and develop partner-facing co-marketing materials.

• Leveraging AI platforms for ideation, copywriting, and production is a key aspect of this role, reflecting the company's AI-forward approach.

📝 Enhancement Note: While the title is "Marketing Content Designer," the responsibilities and required qualifications strongly indicate a role within a broader Marketing Operations or Creative Operations function, emphasizing performance marketing and direct-response creative. The AI integration aspect is a significant differentiator, requiring adaptability and a forward-thinking mindset.

📈 Primary Responsibilities

• Develop and execute top-of-funnel and paid-advertising creative concepts for the core business, working proactively with the advertising team to generate new ideas rather than solely fulfilling requests.

• Monitor and analyze the performance of creative assets, including click-through rates (CTR), engagement metrics, and cost per lead (CPL), using this data to inform iterative improvements and generate fresh variants for ongoing A/B testing.

• Own the creation and management of brand and educational content for the financial and insurance verticals, including designing partner-facing co-marketing materials to support vertical-specific growth initiatives.

• Cultivate and maintain direct relationships with financial and real estate partners, actively participating in partner calls and representing the marketing department's capabilities and strategies.

• Manage a partner promotion calendar, ensuring timely and relevant content deployment and filling any content gaps with strategic, impactful materials.

• Support company-wide creative testing initiatives, such as evaluating new postcard designs, magazine covers, and magazine advertisements, and contribute to new product launches by designing custom landing pages and localized product lines as capacity permits.

• Design comprehensive marketing materials for industry conferences, including product samples, magazine covers, promotional banners, booth graphics, and informative flyers, ensuring consistent brand messaging and visual appeal.

• Utilize AI platforms like Claude, Replit, ChatGPT, and Midjourney to significantly accelerate ideation, copywriting, and the production of creative assets, embracing AI-assisted workflows.

📝 Enhancement Note: The emphasis on owning creative, tracking performance, iterating based on data, and managing partner relationships points to a role with significant autonomy and direct impact on lead generation and revenue. The responsibility for partner-facing interactions suggests a need for strong communication and client management skills in addition to design and marketing acumen.

🎓 Skills & Qualifications

Education:

• Associate's degree in a design-related field is required.

• A Bachelor's degree in Marketing, Communications, or a design-related field is preferred, indicating a desire for candidates with a foundational understanding of marketing principles. Experience:

• 2 to 4 years of professional experience in a design role, with a strong preference for experience in marketing, advertising, or performance/direct-response creative. This experience should demonstrate a track record of creating assets that drive measurable business outcomes. Required Skills:

• Marketing Acumen: Demonstrated ability to think strategically like a marketer, with a solid understanding of marketing funnels, lead generation strategies, and how creative execution impacts key performance indicators such as cost per lead (CPL) and conversion rates.

• Graphic Design Proficiency: Advanced proficiency in Adobe Photoshop and InDesign, and intermediate proficiency in Adobe Illustrator. These tools are essential for creating high-quality marketing collateral.

• Print Production Knowledge: A strong understanding of print production requirements, including bleeds, trim, color specifications, and resolution, is crucial for creating effective direct mail and magazine advertisements.

• Partner-Facing Communication: Confidence and ability to engage directly with partners and stakeholders, participate effectively in calls, ask insightful questions, and contribute original perspectives.

• AI Tool Familiarity & Adaptability: Familiarity with AI tools (e.g., Claude, ChatGPT, Midjourney, Replit) is a plus, but a willingness to learn and adopt AI-assisted workflows is a mandatory requirement, reflecting the company's commitment to innovation.

Preferred Skills:

• Experience in performance marketing or direct-response creative campaigns.

• Knowledge of digital advertising platforms and creative best practices for paid social and search.

• Basic copywriting skills or experience working closely with copywriters to refine messaging.

• Data analysis skills to interpret creative performance metrics and translate them into actionable design adjustments.

📝 Enhancement Note: The requirement for "evidence of performance results" in the portfolio is critical. Candidates should prepare to showcase not just aesthetic quality but also the measurable impact of their designs on lead generation and conversion metrics. The company’s emphasis on AI suggests a need for candidates who are not only skilled designers but also adaptable technologists.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Performance-Driven Creative: The portfolio must prominently feature marketing work that demonstrates a clear ability to drive action, such as lead magnets, paid advertisements, direct mail campaigns, or landing pages.

• Results Documentation: Evidence of performance results is paramount. Candidates should ideally include metrics such as conversion rates, cost per lead (CPL), click-through rates (CTR), or return on investment (ROI) tied to their design work.

• Variety of Channels: Showcase experience across various marketing channels, including print (direct mail, magazines) and digital (paid ads, landing pages), to demonstrate versatility.

• Process & Iteration: Include examples that illustrate the design process, particularly how feedback, testing, and iteration were used to improve creative outcomes.

Process Documentation:

• Workflow Design: Demonstrate an understanding of how to design and optimize workflows for creative production, especially in a remote or hybrid environment.

• AI Integration: Showcase how AI tools can be integrated into the creative process to enhance efficiency, ideation, and production speed.

• Performance Measurement: Outline methods for tracking and reporting on the performance of creative assets, including setting up tracking mechanisms and analyzing results.

• Testing Methodologies: Illustrate experience with A/B testing and other creative testing methodologies to continuously improve campaign effectiveness.

📝 Enhancement Note: The portfolio is not just a showcase of visual talent but a critical tool for demonstrating marketing impact. Candidates should curate their portfolios to specifically highlight projects where their design work directly contributed to measurable business objectives like lead generation and conversion. Highlighting the iterative process and data-driven improvements will be key.

💵 Compensation & Benefits

Salary Range:

• Based on the experience level (2-5 years), location (Austin, TX, a major tech hub), and the specialized nature of this hybrid role (marketing strategy, design, AI integration, partner-facing), a competitive salary range is estimated. For a Marketing Content Designer in Austin, TX, with this level of responsibility, the typical annual salary range would likely fall between $65,000 and $90,000 USD. Benefits:

• Comprehensive Health Coverage: World-class benefits including medical, dental, and vision insurance plans.

• Retirement Savings: 401(k) plan with a company match, providing a strong incentive for long-term financial planning.

• Remote Work Support: Essential equipment needed to work effectively remotely will be provided by the company, ensuring a productive home office setup.

• Professional Development: Opportunities for continuous learning, particularly in AI tools and performance marketing strategies.

Working Hours:

• The standard working hours are expected to be 40 hours per week, consistent with a full-time position. Given the remote nature and the focus on performance and results, there may be a degree of flexibility in daily scheduling, provided all responsibilities are met and collaboration with teams and partners across different time zones is managed effectively.

📝 Enhancement Note: The salary estimate is based on industry benchmarks for designers with marketing experience in a major US city, considering the added value of AI proficiency and performance-focused responsibilities. The benefits package is robust, aligning with what is expected from a growing, recognized company like ReminderMedia. The provided benefits list is a subset of what is implied by "world class benefits."

🎯 Team & Company Context

🏢 Company Culture

Industry: Marketing Services / MarTech. ReminderMedia operates in the marketing technology and services sector, providing digital and direct-mail solutions to small businesses. This industry is characterized by rapid technological adoption, a focus on ROI for clients, and a competitive landscape that demands innovative and effective marketing strategies.

Company Size: ReminderMedia is an Inc. 5000 fast-growing company and a Top Place to Work. While an exact number isn't provided, this suggests a mid-sized to large organization with a significant employee base, likely exceeding 200 employees, allowing for specialized roles and departmental structures.

Founded: The company's founding date is not explicitly stated, but its recognition as an Inc. 5000 company indicates a substantial operational history and a trajectory of significant growth over several years.

Team Structure:

• Marketing Department: The Marketing Content Designer will likely be part of a larger marketing team, potentially including specialists in paid advertising, content strategy, email marketing, and possibly a dedicated operations or analytics function.

• Cross-Functional Collaboration: Expect close collaboration with the advertising team, sales teams (especially those serving financial and insurance verticals), product teams, and potentially direct interaction with a dedicated AI or technology innovation group.

• Reporting: The role likely reports to a Marketing Manager, Director of Marketing, or potentially a Head of Creative/Content, depending on the specific organizational structure.

Methodology:

• Data-Driven Decision Making: The company emphasizes tracking creative performance and iterating based on metrics, indicating a data-driven approach to marketing.

• Client-Centric Approach: Empowering small businesses to grow and retain clients is central to ReminderMedia's mission, suggesting a focus on delivering tangible value and measurable results for their clients.

• AI Integration: The explicit mention of using AI platforms signifies a forward-thinking methodology focused on leveraging technology to enhance efficiency and innovation.

Company Website: https://www.remindermedia.com/

📝 Enhancement Note: ReminderMedia's status as an Inc. 5000 company and a "Top Place to Work" suggests a culture that values growth, innovation, and employee well-being. The emphasis on client success in a competitive B2B marketing services landscape means that operational efficiency and measurable results are likely core tenets.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an intermediate-level position, requiring 2-4 years of experience. It offers a blend of execution and strategic input, particularly in owning creative concepts and iterating based on performance data. It's a stepping stone for individuals looking to deepen their expertise in performance marketing creative and potentially move into more strategic marketing roles or lead creative initiatives.

Reporting Structure: The Marketing Content Designer will likely report to a Marketing Manager or Director. This structure allows for mentorship and guidance on marketing strategy while providing autonomy in day-to-day design execution and creative concept development. Collaboration will be essential with advertising specialists, sales teams, and potentially product managers.

Operations Impact: The Marketing Content Designer has a direct impact on ReminderMedia's revenue generation by creating high-performing paid advertising and top-of-funnel content. Their work influences lead volume, quality, and ultimately, customer acquisition costs. By managing partner content, they also contribute to client retention and satisfaction within specific verticals. The integration of AI further amplifies their impact by enabling faster, more efficient creative output.

Growth Opportunities:

• Specialization: Deepen expertise in performance marketing creative, AI-assisted design, or specific industry verticals (financial, insurance).

• Leadership: Potential to move into a Senior Marketing Content Designer role, leading creative projects, mentoring junior designers, or managing specific campaign streams.

• Strategic Marketing: Transition into roles focused more on marketing strategy, campaign management, or even product marketing, leveraging the foundational understanding of funnels and conversion metrics gained in this role.

• AI Innovation: Become a subject matter expert within the company on AI-driven creative processes, potentially influencing broader adoption and best practices.

📝 Enhancement Note: The role offers a unique blend of creative execution and marketing strategy, with a strong emphasis on measurable results. This combination provides a solid foundation for career growth in performance marketing, creative operations, or even broader marketing management roles, especially within a company that is actively embracing AI.

🌐 Work Environment

Office Type: This is a fully remote position, offering flexibility and the ability to work from any location within the United States.

Office Location(s): While the role is remote, the company has an office in Austin, Texas, which may serve as a hub for occasional team meetups or strategic planning sessions, though this is not explicitly stated as a requirement for this role.

Workspace Context:

• Remote Collaboration: The work environment is predominantly digital, relying on robust communication and collaboration tools (e.g., Slack, Zoom, project management software) to connect team members across different locations.

• Tooling: Access to necessary design software (Adobe Creative Suite) and AI platforms will be provided or supported, along with company-provided equipment.

• Team Interaction: Regular virtual meetings, stand-ups, and collaborative sessions will be the primary mode of interaction with colleagues, fostering a connected remote team culture.

Work Schedule: The role is full-time (40 hours/week). While remote work often allows for some schedule flexibility, designers are expected to be available for collaborative sessions, partner calls, and to meet project deadlines. Effective time management and clear communication about availability are crucial.

📝 Enhancement Note: The fully remote nature of this role is a key aspect, requiring self-discipline and strong communication skills. The company's commitment to providing necessary equipment ensures that remote employees have the resources to be productive. The presence of an Austin office might imply opportunities for in-person collaboration for those located nearby or during company-wide events.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a brief call with HR or a recruiter to assess basic qualifications, experience, and cultural fit.

• Portfolio Review & Skills Assessment: A more in-depth interview with the hiring manager or a senior member of the marketing team. This will involve a thorough review of the candidate's portfolio, focusing on performance metrics and marketing strategy. Expect questions about specific projects, design choices, and their impact.

• Skills Challenge/Case Study: Candidates may be asked to complete a small design challenge or a case study that simulates a real-world task, such as developing creative concepts for a specific campaign or iterating on existing assets based on performance data. This assesses practical skills and problem-solving abilities.

• Team/Cross-Functional Interview: An opportunity to meet with potential collaborators from other departments (e.g., advertising, sales) to assess communication style, teamwork, and ability to represent marketing effectively.

• Final Interview: Potentially with a senior leader to discuss overall fit, long-term goals, and company vision.

Portfolio Review Tips:

• Quantify Impact: For each portfolio piece, be prepared to discuss the marketing objectives, your specific role, the creative decisions made, and, most importantly, the measurable results (e.g., "This ad campaign increased lead generation by 15%," "This direct mail piece achieved a 5% response rate").

• Showcase Process: Be ready to walk through your design process, including how you interpreted briefs, conducted research, iterated on concepts, and incorporated feedback. Highlight how AI tools were used to enhance this process.

• Highlight Marketing Thinking: Emphasize how your design choices align with marketing goals, target audience needs, and funnel stages. Demonstrate an understanding of CPL, conversion, and ROI.

• Tailor to ReminderMedia: Research ReminderMedia's current marketing efforts, target industries (financial, insurance), and brand aesthetic. Be prepared to discuss how your skills and portfolio align with their business objectives.

Challenge Preparation:

• Understand the Brief: If given a challenge, carefully read and understand the objectives, target audience, and any constraints provided.

• Focus on Performance: Approach any challenge with a performance-oriented mindset. How can your design drive action and achieve measurable results?

• AI Integration: If the challenge allows, consider how AI tools could be leveraged to expedite or enhance the creative process.

• Concise Presentation: Be prepared to present your work and rationale clearly and concisely, focusing on key decisions and expected outcomes.

📝 Enhancement Note: The interview process is designed to assess both creative talent and marketing effectiveness. Candidates should be prepared to speak extensively about the "why" behind their design decisions and the business impact of their work. The portfolio is the primary tool for demonstrating this.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Advanced proficiency in Photoshop and InDesign is required. Intermediate proficiency in Illustrator is also necessary. These are the core tools for graphic design and layout.

• AI Platforms: Familiarity with platforms like Claude, ChatGPT, Midjourney, or Replit is a plus, with a mandatory willingness to learn and adopt AI-assisted workflows. This indicates a forward-thinking approach to content creation and ideation.

• Project Management Software: Likely used for task management, workflow tracking, and team collaboration (e.g., Asana, Trello, Monday.com).

Analytics & Reporting:

• Performance Tracking Tools: Understanding of how to work with data from digital advertising platforms (e.g., Google Ads, Facebook Ads Manager) and CRM systems to track creative performance.

• Analytics Platforms: Familiarity with web analytics (e.g., Google Analytics) to understand user behavior and conversion paths.

• Reporting Dashboards: Experience with or ability to interpret data presented in dashboards, potentially built using tools like Tableau, Power BI, or built-in platform analytics.

CRM & Automation:

• CRM Systems: While not explicitly stated as a requirement for direct use, an understanding of how marketing creative impacts CRM data and lead management processes is beneficial (e.g., Salesforce, HubSpot).

• Marketing Automation Platforms: Familiarity with how marketing assets are deployed through automation tools (e.g., HubSpot, Marketo) to support campaign execution.

• Integration Concepts: Understanding how different marketing tools and platforms connect to ensure seamless data flow and campaign execution.

📝 Enhancement Note: The emphasis on AI tools is a significant aspect of this role's technology stack. Candidates should be prepared to discuss their experience or learning aptitude with AI for content generation and ideation. Proficiency in Adobe Creative Suite is a given, but the strategic application of these tools in a performance marketing context is key.

👥 Team Culture & Values

Operations Values:

• Performance & Results: A strong emphasis on delivering measurable outcomes and driving business growth through effective marketing and design. This means a focus on metrics like leads, conversions, and ROI.

• Innovation & Adaptability: A commitment to embracing new technologies, particularly AI, and continuously evolving creative strategies to stay ahead in the market.

• Collaboration & Partnership: Fostering strong working relationships both internally (with advertising, sales) and externally (with clients and partners). This involves clear communication and a proactive, supportive approach.

• Client Success: A core value of empowering clients (small businesses) to achieve their growth objectives, which translates to creating marketing solutions that are effective and impactful.

• Efficiency & Optimization: A drive to streamline processes, optimize creative assets based on data, and leverage tools (like AI) to maximize productivity and impact.

Collaboration Style:

• Proactive Communication: Expect a culture where team members are encouraged to communicate openly and proactively about project status, challenges, and ideas.

• Data-Informed Discussions: Collaboration often involves discussing performance data and using it to inform decisions and creative direction.

• Cross-Functional Synergy: Working closely with diverse teams (advertising, sales, partner management) requires an adaptable and results-oriented collaboration style, focusing on shared objectives.

• Feedback Culture: A willingness to give and receive constructive feedback to continuously improve creative output and team processes.

📝 Enhancement Note: The company culture appears to value a blend of creative execution and business acumen, driven by data and a commitment to innovation. The emphasis on AI suggests a forward-looking environment that encourages experimentation and continuous learning.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative and Performance: The primary challenge will be to consistently create visually appealing and engaging content that also meets strict performance metrics (CPL, conversion rates) in a competitive paid advertising and direct-mail landscape.

• Rapid Iteration: The need to constantly test and iterate on creative assets requires agility and the ability to quickly adapt designs based on performance data and market trends.

• AI Integration Mastery: Effectively integrating AI tools into the workflow to genuinely accelerate and enhance creative output, rather than just using them superficially, will be an ongoing learning curve.

• Partner Relationship Management: Building and maintaining strong relationships with financial and insurance partners, while managing their co-marketing needs, can be demanding and requires excellent communication and stakeholder management skills.

• Remote Work Dynamics: Successfully collaborating and maintaining productivity and team connection in a fully remote environment requires strong self-discipline, communication, and organizational skills.

Learning & Development Opportunities:

• AI Tool Mastery: Become an expert in leveraging AI for creative ideation, copywriting, and asset production, potentially becoming a go-to resource for the company.

• Performance Marketing Expertise: Deepen understanding and practical application of performance marketing principles, A/B testing, and conversion rate optimization (CRO).

• Vertical Market Acumen: Gain specialized knowledge and design experience within the financial and insurance sectors.

• Cross-Functional Skill Development: Develop stronger stakeholder management, client communication, and strategic marketing planning skills through direct interaction with partners and internal teams.

• Career Advancement: Potential to grow into senior design roles, creative lead positions, or even transition into broader marketing strategy or operations roles within ReminderMedia.

📝 Enhancement Note: This role presents an excellent opportunity for a designer who wants to move beyond pure aesthetics and become a strategic contributor to business growth, leveraging cutting-edge technology. The challenges are directly linked to significant professional development opportunities.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used performance data to significantly improve a marketing creative asset. What was the asset, what data did you use, and what was the outcome?" (Prepare a case study demonstrating data analysis and iteration.)

• "How would you approach developing a new paid advertising creative concept for our financial services vertical, considering a target CPL of $X?" (Be ready to outline your ideation process, target audience considerations, and how you'd measure success.)

• "Walk us through your process for designing partner-facing co-marketing materials. How do you ensure brand consistency while meeting partner needs?" (Focus on collaboration, brief interpretation, and stakeholder management.)

• "How do you see AI tools like Claude or Replit changing the role of a Marketing Content Designer, and how have you incorporated them into your workflow?" (Be prepared to discuss specific examples of AI use and your adaptability.) Company & Culture Questions:

• "What do you know about ReminderMedia and our target markets (financial, insurance)?" (Research their website, client testimonials, and recent news.)

• "How do you align your design work with a company's overall business objectives and values?" (Connect your past experiences to ReminderMedia's mission of empowering small businesses.)

• "Describe your ideal remote work environment and how you maintain productivity and collaboration." (Highlight your self-management skills and preferred communication methods.) Portfolio Presentation Strategy:

• Narrative is Key: For each project, tell a story: the problem, your solution, the process (including AI use), and the measurable results.

• Quantify Everything: Have clear metrics for every relevant project. If exact numbers aren't available, explain the intended impact and how you would track it.

• Showcase AI Integration: If possible, highlight projects where AI was used to accelerate ideation, copywriting, or asset generation, explaining the benefit.

• Focus on Impact: Prioritize projects that demonstrate your ability to drive leads, conversions, or other key business outcomes, not just aesthetic appeal.

• Be Ready for Deep Dives: Anticipate detailed questions about your design choices, the tools you used, and the challenges you overcame.

📝 Enhancement Note: The interview process will heavily scrutinize the candidate's ability to bridge the gap between creative design and tangible business results. Candidates must be prepared to speak fluently about marketing strategy, performance metrics, and the practical application of AI in their design workflow.

📌 Application Steps

To apply for this Marketing Content Designer position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Curate your online portfolio to prominently feature 3-5 projects that best demonstrate your experience in performance marketing, direct-response creative, and AI-assisted design. Prioritize examples with clear, quantifiable results (e.g., lead generation improvements, CPL reduction).

• Resume Optimization: Tailor your resume to highlight keywords from the job description, such as "performance marketing," "paid advertising creative," "lead generation," "conversion optimization," "Adobe Creative Suite," "AI tools," and "partner-facing." Quantify achievements wherever possible.

• Interview Preparation: Practice articulating your design process, marketing strategy understanding, and the impact of your work. Prepare specific examples for common interview questions, especially those related to performance metrics and AI integration.

• Company Research: Thoroughly research ReminderMedia, its services, target industries (financial, insurance), and its position in the market. Understand their brand and mission to effectively articulate your fit and interest during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.