Marketing Content Designer

📍 Job Overview

Job Title: Marketing Content Designer

Company: ReminderMedia

Location: Nashville, Tennessee, United States

Job Type: FULL_TIME

Category: Marketing Operations / Creative Operations

Date Posted: 2026-08-21

Experience Level: 2-5 Years

Remote Status: Remote OK

🚀 Role Summary

• This role is a hybrid marketer and designer, focusing on owning top-of-funnel and paid-advertising creative for the core business.

• You will manage brand and educational content for financial and insurance verticals, including building direct relationships with partners.

• The position requires a demonstrated ability to understand marketing funnels, cost per lead, and conversion rates, translating this into effective creative.

• AI-forward approach is essential, utilizing platforms like Claude and Replit to enhance ideation, copywriting, and production workflows.

📝 Enhancement Note: While the title is "Marketing Content Designer," the responsibilities and required skills indicate a strong emphasis on performance marketing and demand generation creative, making it a hybrid role within Marketing Operations or Creative Operations with a significant GTM component. The focus on partner relationships and AI integration suggests a forward-thinking and highly collaborative environment.

📈 Primary Responsibilities

• Own the development of top-of-funnel and paid-advertising creative concepts, working both independently and collaboratively with the advertising team.

• Monitor and analyze creative performance metrics such as clicks, engagement, and cost per lead, proactively iterating to maintain a continuous pipeline of optimized variants for A/B testing.

• Develop and manage brand and educational content specifically for the financial and insurance verticals, including the design of partner-facing co-marketing materials.

• Cultivate and maintain direct relationships with financial and real estate partners, actively participating in partner calls and representing the marketing function.

• Manage and execute a partner promotion calendar, ensuring timely and relevant content delivery to fill any gaps.

• Provide creative support for company-wide initiatives, including testing of direct mail (postcards, magazine covers, magazine ads) and new product launches (custom landing pages, localized product lines), based on available capacity.

• Design comprehensive marketing materials for conferences, encompassing samples, cover designs, banners, booth graphics, and flyers.

• Leverage AI platforms (e.g., Claude, Replit) to expedite ideation, copywriting, and production processes, with training provided for new tools.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution, performance analysis, and relationship management, emphasizing a proactive and data-driven approach to marketing creative. The expectation to "own" creative and iterate based on performance data is a key indicator of a results-oriented role within a performance marketing function.

🎓 Skills & Qualifications

Education: Associate's degree in a design-related field required. A Bachelor's degree in marketing, communications, or a design-related field is preferred.

Experience: 2 to 4 years of experience in a design role, with a preference for experience in marketing, advertising, or performance and direct-response creative.

Required Skills:

• Advanced proficiency in Adobe Photoshop and Adobe InDesign.

• Intermediate proficiency in Adobe Illustrator.

• Demonstrated understanding of marketing funnels, lead generation strategies, and the impact of creative on cost per lead and conversion rates.

• Knowledge of print production requirements, including bleeds, trim, and color specifications for magazine and direct-mail pieces.

• Strong ability to build and maintain direct relationships with external partners and stakeholders, confidently participating in calls and contributing original perspectives.

• Willingness and aptitude to learn and adopt AI-assisted workflows, with a required comfort level in adopting new technologies. Preferred Skills:

• Familiarity with AI tools such as Claude, ChatGPT, Midjourney, or Replit.

• Experience in performance marketing or direct-response creative campaigns.

• Understanding of A/B testing methodologies for creative assets.

• Experience with CRM or marketing automation platforms for tracking campaign performance.

📝 Enhancement Note: The emphasis on "thinking like a marketer" and demonstrating performance results in the portfolio is crucial. Candidates should highlight their understanding of campaign metrics and their ability to translate design execution into measurable business outcomes, rather than solely focusing on aesthetic appeal.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase marketing work that demonstrably drives action, such as lead magnets, paid advertisements, or direct mail campaigns.

• Include evidence of performance results and ROI, not just visual polish, to illustrate the impact of your creative contributions.

• Highlight examples of creative iteration and optimization based on performance data.

• Demonstrate experience in designing for different stages of the marketing funnel, from awareness to conversion. Process Documentation:

• Ability to document creative workflows and campaign performance analysis.

• Experience in tracking and reporting on key marketing metrics related to creative effectiveness.

• Understanding of how to integrate AI-generated content into established design and production processes.

📝 Enhancement Note: The portfolio requirement is a critical component for this role. Candidates should curate their submissions to specifically highlight projects where their design work directly contributed to lead generation, customer acquisition, or other measurable marketing objectives. Quantifiable results are paramount.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Marketing Content Designer with 2-4 years of experience in a remote US-based role, the estimated salary range is $60,000 - $85,000 annually. This estimate considers the hybrid nature of the role, incorporating both design and marketing strategy responsibilities, as well as the company's status as a recognized leader and fast-growing entity.

Benefits:

• Highly competitive compensation package commensurate with experience.

• World-class benefits including medical, dental, and vision insurance.

• 401(k) with company match.

• Equipment necessary for remote work provided by the company.

• Other comprehensive benefits as detailed by the company.

Working Hours: 40 hours per week, with flexibility expected to manage remote work and cross-time zone collaborations.

📝 Enhancement Note: The salary range is an estimate based on national averages for similar roles and experience levels in the US. It is crucial for candidates to research specific market rates for Nashville, TN, and for remote roles, as well as to consider the unique blend of design and marketing strategy responsibilities when evaluating compensation.

🎯 Team & Company Context

🏢 Company Culture

Industry: Marketing Services / Technology, specifically focused on empowering small businesses.

Company Size: ReminderMedia is an Inc. 5000 fast-growing company, indicating a dynamic and scaling environment. The provided company description suggests they serve over 100,000 small businesses, implying a substantial operational footprint.

Founded: ReminderMedia is a recognized leader, suggesting established operations and a track record of success.

Team Structure:

• The role operates within a marketing function, likely collaborating closely with advertising, content, and partner marketing teams.

• A hybrid marketer/designer role suggests a need for strong individual contribution and cross-functional collaboration.

• The expectation to build direct relationships with partners indicates a client-facing aspect within the marketing team. Methodology:

• AI-forward approach to ideation, copywriting, and production.

• Data-driven iteration based on performance metrics (clicks, engagement, cost per lead).

• Focus on both top-of-funnel lead generation and partner co-marketing initiatives.

• Emphasis on measurable results and ROI for creative campaigns.

Company Website: https://www.remindermedia.com/

📝 Enhancement Note: ReminderMedia's focus on "empowering small businesses" and its "Top Place to Work" recognition suggest a culture that values client success, employee growth, and a positive work environment. The AI-forward stance indicates a commitment to innovation and efficiency.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an individual contributor with significant ownership and autonomy, suitable for someone with 2-4 years of experience looking to deepen their expertise in performance marketing and creative strategy. It offers a pathway to specialize further in AI-assisted creative development or GTM campaign management.

Reporting Structure: The role likely reports into a Marketing Manager or Director, with close collaboration across various marketing disciplines and direct interaction with partner management teams.

Operations Impact: The Marketing Content Designer has a direct impact on lead generation, customer acquisition cost, and partner satisfaction. Their creative output directly influences top-of-funnel performance and the success of co-marketing initiatives, contributing to overall revenue growth.

Growth Opportunities:

• Deepen expertise in performance marketing creative and A/B testing methodologies.

• Develop advanced skills in AI-assisted design and content creation workflows.

• Expand into partner marketing management and relationship building within specific verticals.

• Potential to lead creative strategy for new product launches or specific marketing channels.

• Opportunities to contribute to broader GTM strategy discussions based on creative performance insights.

📝 Enhancement Note: The role offers a unique blend of creative execution and strategic marketing thinking, providing a strong foundation for a career in performance marketing, demand generation, or creative operations leadership. The AI integration is a significant growth area.

🌐 Work Environment

Office Type: Remote-first with potential for hybrid engagement if located near Nashville, TN, or for specific team events. The company provides necessary equipment for remote work.

Office Location(s): While the role is remote, the derived location is Nashville, Tennessee, United States, suggesting a potential hub or headquarters for the company.

Workspace Context:

• A remote work setup that requires self-discipline, strong communication skills, and the ability to collaborate effectively online.

• Access to company-provided equipment ensures a functional and productive home office environment.

• The AI-forward culture implies a tech-enabled workspace where digital tools and platforms are central to daily operations.

Work Schedule: Standard full-time hours (40 hours/week) are expected, with flexibility to accommodate remote work dynamics and potential collaboration with team members across different time zones. The role requires proactive management of tasks and deadlines.

📝 Enhancement Note: Candidates should be comfortable working independently in a remote setting, possess strong organizational skills, and be adept at digital communication and collaboration tools. The emphasis on AI tools suggests a modern, tech-driven work environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess foundational skills and experience alignment.

• Skills Assessment: Potential for a practical design exercise or a case study focusing on creative strategy and performance analysis.

• Behavioral/Situational Interview: Discussion around marketing strategy, AI tool usage, partner relationship management, and problem-solving.

• Portfolio Deep Dive: A comprehensive review of the submitted portfolio, focusing on how creative work drove measurable results and demonstrated marketing acumen.

• Final Interview: May involve meeting with hiring managers or key stakeholders to assess cultural fit and strategic alignment.

Portfolio Review Tips:

• Quantify Impact: Clearly articulate the business results achieved by your creative work (e.g., increased lead volume by X%, reduced CPL by Y%, improved conversion rate by Z%).

• Showcase Process: Briefly explain your thought process, from understanding the marketing objective to ideation, execution, and iteration based on performance.

• Highlight AI Integration: If applicable, demonstrate how you've used AI tools to enhance your design process or content creation.

• Tailor to Role: Ensure your portfolio prominently features examples relevant to performance marketing, paid advertising, and direct-response creative.

• Visual Polish & Substance: While visual appeal is important, prioritize projects that clearly demonstrate strategic thinking and measurable outcomes.

Challenge Preparation:

• Be prepared to discuss how you approach creative testing and iteration.

• Think about specific examples of how you've used data to inform design decisions.

• Practice articulating your understanding of marketing funnels and lead generation metrics.

• Prepare to discuss your experience with AI tools and how you see them impacting the design process.

📝 Enhancement Note: The interview process will likely heavily weigh the candidate's ability to demonstrate a blend of creative talent and marketing performance understanding, with a strong emphasis on the portfolio as concrete proof of capabilities.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Photoshop (Advanced)

• Adobe InDesign (Advanced)

• Adobe Illustrator (Intermediate) Analytics & Reporting:

• Tools for tracking campaign performance metrics (e.g., clicks, engagement, cost per lead).

• Potentially Google Analytics, CRM reporting dashboards, or ad platform analytics. CRM & Automation:

• Familiarity with CRM systems for understanding customer data and campaign tracking.

• Potential exposure to marketing automation platforms for campaign deployment and analysis. AI & Development Tools:

• Claude (or similar AI copywriting/ideation tools)

• Replit (or similar platforms for code/scripting acceleration)

• Other AI tools (e.g., ChatGPT, Midjourney) are a plus.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite is non-negotiable. Experience with analytics platforms and a demonstrated willingness to adopt and leverage AI tools are key differentiators.

👥 Team Culture & Values

Operations Values:

• Innovation: Embracing AI and new technologies to enhance creative processes and outcomes.

• Results-Oriented: A strong focus on measurable performance, lead generation, and conversion optimization.

• Client-Centric: Dedication to empowering small businesses and building strong partner relationships.

• Collaboration: Working effectively within a remote team and across different marketing functions.

• Continuous Improvement: Proactively iterating on creative based on data and seeking opportunities for optimization.

Collaboration Style:

• Proactive communication and participation in remote team settings.

• Willingness to share insights and collaborate on creative concepts and strategies.

• Ability to represent marketing effectively in partner-facing discussions.

• Openness to feedback and iterative design processes.

📝 Enhancement Note: The company values innovation, performance, and client success. Candidates should demonstrate how their work ethic and approach align with these principles, particularly in a remote and AI-integrated environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing creative excellence with performance-driven demands and tight deadlines.

• Effectively integrating AI tools into existing creative workflows while maintaining quality and originality.

• Managing diverse partner relationships and their unique marketing needs.

• Staying ahead of evolving marketing trends and AI capabilities in the design space.

• Proving ROI for creative assets in a competitive landscape. Learning & Development Opportunities:

• Advanced training in AI tools for content creation and design acceleration.

• Opportunities to specialize in performance marketing creative, direct-response design, or partner marketing.

• Exposure to cutting-edge marketing strategies and GTM initiatives.

• Professional development in areas like data analysis for creative optimization and stakeholder management.

📝 Enhancement Note: This role presents an excellent opportunity for growth in the rapidly evolving field of AI-assisted marketing creative. Candidates who are adaptable, eager to learn, and driven by results will find significant opportunities here.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used performance data to iterate on a marketing creative. What were the results?"

• "How would you approach designing a campaign for a new financial product targeting small business owners?"

• "Walk us through your process for developing paid advertising creative from concept to launch, and how you'd measure its success."

• "How do you see AI tools like Claude or Replit changing the landscape of marketing content design?" Company & Culture Questions:

• "What interests you most about ReminderMedia and our mission to empower small businesses?"

• "How do you ensure effective collaboration and communication in a remote work environment?"

• "Describe your experience building relationships with clients or partners."

• "How do you stay updated on the latest design trends and AI advancements?" Portfolio Presentation Strategy:

• "Select 2-3 projects from your portfolio that best demonstrate your ability to create performance-driven marketing content. Be ready to walk us through the objective, your creative process, the tools used, and the measurable results."

• "For each project, highlight any instances where you used data or AI to inform your design decisions or improve outcomes."

• "Be prepared to discuss how your creative approach aligns with ReminderMedia's focus on lead generation and partner success."

📝 Enhancement Note: Candidates should prepare specific examples that showcase their understanding of marketing funnels, data analysis, and AI tool integration. The portfolio presentation is a critical element, so practicing how to articulate the business impact of their work is essential.

📌 Application Steps

To apply for this Marketing Content Designer position:

• Submit your application through the provided link on Workable.

• Customize Your Resume: Tailor your resume to highlight keywords from the job description, emphasizing your experience with performance marketing, specific design software (Photoshop, InDesign), AI tools, and any partner-facing responsibilities. Quantify achievements wherever possible.

• Curate Your Portfolio: Select your strongest marketing-focused projects that demonstrate lead generation, conversion optimization, and ROI. Ensure it clearly showcases your ability to "think like a marketer" and includes evidence of performance results.

• Prepare for AI Discussion: Be ready to articulate your experience or willingness to learn and utilize AI tools like Claude and Replit for content ideation and production.

• Research ReminderMedia: Understand their business, their client base (small businesses, financial, insurance verticals), and their company culture to demonstrate genuine interest and alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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