Marketing Content Creator / Web Designer

📍 Job Overview

Job Title: Marketing Content Creator / Web Designer

Company: GoLean Health

Location: Metro Manila, Philippines

Job Type: Part-Time

Category: Marketing Operations / Creative & Digital Content

Date Posted: July 27, 2026

Experience Level: 2-5 Years

Remote Status: Fully Remote

🚀 Role Summary

• Develop visually compelling marketing collateral, including static graphics and short-form videos, leveraging expert proficiency in Canva.

• Drive brand consistency and visual storytelling across all digital touchpoints, from social media to website content.

• Execute website updates and enhancements to improve user experience and support marketing objectives.

• Collaborate with the marketing team to strategize and implement engaging digital content campaigns.

• Adapt content for diverse platforms, ensuring brand alignment while maximizing audience engagement.

📝 Enhancement Note: While the title is "Marketing Content Creator / Web Designer," the primary focus based on the description and listed responsibilities leans heavily towards content creation and graphic design, with website updates being a secondary, supporting function. The role seems to be within a marketing operations or creative services function supporting GoLean Health's broader marketing and GTM strategy.

📈 Primary Responsibilities

• Design and produce high-quality static graphics, infographics, and promotional materials using Canva, adhering to brand guidelines.

• Create engaging short-form video content for platforms such as Instagram Reels, TikTok, LinkedIn, and YouTube, tailored for audience appeal.

• Adapt and repurpose existing content for various digital channels, maintaining a consistent brand voice and visual identity.

• Execute website content updates, including text, images, banners, and service pages, to ensure accuracy and visual appeal.

• Collaborate with marketing stakeholders to conceptualize and develop creative assets for specific campaigns and initiatives.

• Organize and maintain a digital asset library for efficient content retrieval and brand governance.

• Support the scheduling and publication of content across GoLean Health's social media and digital platforms.

• Contribute to the continuous improvement of website user experience through design suggestions and content optimization.

📝 Enhancement Note: The responsibilities emphasize hands-on content creation and execution, typical of a specialized marketing operations or creative role. The web design aspect appears to be focused on content integration and basic updates rather than full-scale web development.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a background in Marketing, Graphic Design, Communications, Digital Media, or a related field is highly beneficial.

Experience: 2-5 years of professional experience in digital content creation, graphic design, and social media marketing, with a proven track record of producing engaging visual assets.

Required Skills:

• Expert-level proficiency in Canva for both static graphics and short-form video production.

• Strong portfolio showcasing diverse social media graphics, reels, short-form videos, website visuals, or campaign materials.

• Proven experience in digital content creation and social media marketing.

• Basic understanding of website content management and updating procedures.

• Exceptional attention to detail and ability to meticulously follow brand guidelines.

• Effective communication and collaboration skills, with the ability to work effectively in a remote team environment.

• Capability to manage multiple content tasks simultaneously and consistently meet deadlines. Preferred Skills:

• Experience with other graphic design tools (e.g., Adobe Photoshop, Illustrator) for enhanced creative capabilities.

• Familiarity with video editing software for more advanced short-form video production.

• Experience in the healthcare, wellness, beauty, or lifestyle industries, with a nuanced understanding of their branding and marketing.

• Basic knowledge of User Experience (UX) principles for web design and content layout.

• Experience with content scheduling and social media management tools.

📝 Enhancement Note: The "expert-level proficiency in Canva" is a critical requirement that distinguishes this role. The portfolio is essential for demonstrating practical application of these skills. The preference for industry-specific experience suggests GoLean Health values candidates who can quickly grasp and translate their brand's unique value proposition into content.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating expertise in creating visually appealing and on-brand content using Canva.

• Specific examples of short-form videos (reels, TikToks, etc.) that showcase creativity, engagement, and platform suitability.

• Samples of static graphics, infographics, and marketing materials that highlight design versatility and brand alignment.

• Any examples of website updates or visual content integrated into web pages, illustrating basic web design competence.

• Case studies or descriptions of how content contributed to specific marketing campaign goals or audience engagement metrics. Process Documentation:

• Ability to articulate the process used to create specific content pieces, from concept to final delivery.

• Documentation or explanation of how brand guidelines were applied and maintained across different content outputs.

• Examples of how content was adapted for various digital platforms, outlining the strategic considerations.

• Understanding of workflow for content creation, review, and publication in a remote setting.

📝 Enhancement Note: The portfolio is the primary vehicle for demonstrating the required skills. Candidates should curate their portfolio to specifically highlight Canva proficiency and experience relevant to social media and basic web content, showcasing a clear process for content development and adaptation.

💵 Compensation & Benefits

Salary Range: Based on provided information, the hourly rate is $6 USD. For a 30-hour work week, this equates to approximately $180 USD per week, or roughly $720 USD per month. Annualized, this would be approximately $8,640 USD.

📝 Enhancement Note: The stated hourly rate of $6 USD is significantly below the average for a role requiring expert-level design skills, even in a remote Philippine context for a US-based company. Research for similar remote roles in the Philippines often shows a range from $5-$15+ USD per hour depending on experience and specific tool proficiency. This rate may reflect a junior to mid-level position, or a deliberate pricing strategy by the company. Candidates should research local market rates for graphic designers and content creators in Metro Manila and compare this offering. The low hourly rate might suggest a need for candidates to focus their application on exceptional skill demonstration and enthusiasm for the wellness niche.

Benefits:

• Remote work flexibility, allowing for a work-from-home setup.

• Opportunity to contribute to a growing lifestyle and wellness clinic.

• Part-time commitment (30 hours/week) offering a balance between work and personal life.

• Potential for creative autonomy and direct impact on brand presence.

Working Hours: 30 hours per week. Specific daily schedule to be determined and agreed upon with the hiring team, allowing for some flexibility within the 30-hour framework.

📝 Enhancement Note: The benefits are minimal, primarily centered around the remote work arrangement and part-time nature of the role. Candidates seeking comprehensive benefits packages should note this. The 30-hour work week is a key characteristic, offering flexibility but also limiting potential earnings.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare / Wellness / Lifestyle Clinic. GoLean Health operates within the growing wellness sector, focusing on a holistic approach to health and lifestyle.

Company Size: GoLean Health is described as a "growing lifestyle and wellness clinic," indicating it is likely a small to medium-sized enterprise (SME) that is expanding its operations and digital footprint.

Founded: The founding date is not provided, but the emphasis on "growing" suggests a relatively established entity that is now scaling.

Team Structure:

• The role reports to a marketing team, likely a small, collaborative unit given the company's growth phase.

• Cross-functional collaboration is expected with other marketing team members and potentially clinic staff to gather content requirements and ensure brand alignment.

• The remote nature of the role implies a strong reliance on digital communication and project management tools for team interaction. Methodology:

• Content creation is driven by brand guidelines and marketing objectives, with an emphasis on visual appeal and audience engagement.

• Website updates focus on improving user experience and supporting marketing goals, suggesting a data-informed approach to design where possible.

• Collaboration is essential for aligning content with the clinic's overall brand message and service offerings.

Company Website: [GoLean Health Website - URL not provided, but implied by company description and domain]

📝 Enhancement Note: As a growing wellness clinic, GoLean Health likely fosters a culture that values health, well-being, and a positive, supportive environment. The remote, part-time nature of this role suggests a flexible and results-oriented approach to work. Candidates should research the company's specific mission and values to tailor their application.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a specialized contributor, likely at an early to mid-career stage for a content creator or designer. It offers hands-on experience in digital marketing collateral development and basic web design.

Reporting Structure: The Marketing Content Creator / Web Designer will likely report to a Marketing Manager or a senior member of the marketing team responsible for digital strategy and content execution.

Operations Impact: The role's impact is directly tied to enhancing GoLean Health's online presence, visual brand identity, and audience engagement through compelling content and an improved website experience. Successful execution can lead to increased brand awareness, lead generation, and customer acquisition.

Growth Opportunities:

• Skill Specialization: Deepen expertise in Canva, short-form video production, and visual branding within the wellness sector.

• Expanded Web Design: With proven performance and interest, there's potential to take on more significant web design and UX responsibilities as the company grows.

• Marketing Strategy Contribution: As familiarity with the brand and audience grows, the opportunity to contribute more strategically to content planning and campaign ideation may arise.

• Full-Time Transition: If performance is exceptional and company needs evolve, there might be a possibility for a transition to full-time employment with a broader scope of responsibilities.

📝 Enhancement Note: While this is a part-time role, demonstrating initiative and strong performance in content creation and basic web design can pave the way for future growth opportunities within GoLean Health, especially in a "growing" organization. Candidates should express their ambition for skill development and contribution to the company's mission.

🌐 Work Environment

Office Type: Fully Remote. This role operates entirely online, allowing the employee to work from any location with a stable internet connection.

Office Location(s): While the company is based in Metro Manila, Philippines, the role itself is remote, meaning the employee is not tied to a physical office location in Manila.

Workspace Context:

• A dedicated home office setup with reliable internet access is essential for productivity and collaboration.

• The work environment will be digitally driven, relying heavily on communication platforms like Slack, Zoom, or email.

• Collaboration will occur through virtual meetings and digital project management tools.

Work Schedule: 30 hours per week. While the specific daily schedule is flexible, it will need to be coordinated with the team to ensure overlapping availability for meetings and real-time collaboration, particularly with stakeholders in different time zones if applicable.

📝 Enhancement Note: The remote nature necessitates strong self-discipline, effective time management, and proactive communication. Candidates must be comfortable working independently and managing their workflow without direct, in-person supervision.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess foundational skills and experience alignment.

• Skills Assessment/Portfolio Review: A dedicated session to walk through the candidate's portfolio, discussing specific projects, creative process, and Canva expertise. This may include a practical design challenge.

• Cultural Fit Interview: Discussion with a hiring manager or team member to gauge alignment with GoLean Health's values, work ethic, and communication style.

• Final Interview: Potentially with a senior leader to discuss role expectations, growth opportunities, and confirm mutual fit.

Portfolio Review Tips:

• Curate for Relevance: Select pieces that directly showcase Canva proficiency, short-form video creation, and social media graphic design. Include any web content examples.

• Highlight Process: Be prepared to discuss your creative process for each piece – ideation, tool usage (specifically Canva features), brand application, and any challenges overcome.

• Quantify Impact (if possible): If any of your past work contributed to measurable results (e.g., increased engagement, website traffic), highlight these achievements.

• Demonstrate Brand Understanding: Show how you can adapt your style to align with GoLean Health's wellness and lifestyle brand.

• Clarity and Organization: Ensure your portfolio is well-organized, easy to navigate, and professionally presented.

Challenge Preparation:

• Be ready to complete a short design task within a given timeframe, likely involving creating a graphic or a short video concept using Canva, based on a provided brief.

• Practice articulating your design choices and how they meet the brief's objectives.

• Prepare to discuss how you would approach creating content for a specific GoLean Health service or campaign.

📝 Enhancement Note: The portfolio is paramount. Candidates should prepare a digital portfolio (e.g., website, PDF, Behance) that is easily shareable and clearly demonstrates the required skills, especially advanced Canva usage. The interview process will likely focus on practical application and creative thinking.

🛠 Tools & Technology Stack

Primary Tools:

• Canva: Expert-level proficiency is mandatory for creating static graphics, infographics, and short-form videos.

• Website Content Management System (CMS): Familiarity with updating content on platforms like WordPress, Squarespace, Wix, or similar is expected.

• Social Media Platforms: Direct experience creating and posting content for Instagram, TikTok, LinkedIn, YouTube.

Analytics & Reporting:

• Basic understanding of social media analytics to inform content creation and engagement strategies.

• Ability to interpret website analytics to understand user behavior and content performance. Collaboration & Project Management:

• Proficiency in communication tools such as Slack, Microsoft Teams, or similar for remote team interaction.

• Experience with project management software (e.g., Asana, Trello, Monday.com) for task tracking and workflow management.

📝 Enhancement Note: The emphasis on Canva as the primary design tool is a key differentiator. While other design software might be a plus, expertise in Canva is non-negotiable. Familiarity with CMS platforms is also crucial for the web update responsibilities.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: Encouraging fresh ideas and visually engaging content that stands out.

• Detail-Oriented: Ensuring accuracy, brand consistency, and high-quality output in all visual assets.

• Collaboration & Communication: Fostering a supportive remote team environment where ideas are shared and feedback is constructive.

• Efficiency & Timeliness: Delivering high-quality work on schedule, essential for a growing business with marketing needs.

• Wellness Advocacy: A passion for health, wellness, and promoting a positive lifestyle through content.

Collaboration Style:

• Works with a remote team, requiring proactive communication and digital collaboration tools.

• Emphasis on clear briefs, constructive feedback, and timely delivery of assets.

• Open to suggestions and creative input from team members.

• Likely a flat hierarchy, encouraging contributions from all team members.

📝 Enhancement Note: GoLean Health, being in the wellness sector, likely values a positive, health-conscious, and collaborative culture. Candidates who can demonstrate alignment with these values, particularly in a remote setting, will be a strong fit.

⚡ Challenges & Growth Opportunities

Challenges:

• Remote Collaboration: Effectively communicating and collaborating with a remote team across potential time zone differences.

• Brand Consistency: Maintaining a cohesive brand identity across a wide range of digital platforms and content formats.

• Content Volume & Adaptability: Producing a consistent volume of engaging content while adapting it for different platforms and campaign objectives.

• Balancing Creativity with Strategy: Ensuring creative output aligns with specific marketing goals and business objectives.

• Low Hourly Rate: Working within a compensation structure that may require strong self-motivation and a focus on the intrinsic rewards of the role and company mission.

Learning & Development Opportunities:

• Advanced Canva Techniques: Exploring more sophisticated features and templates within Canva for enhanced visual outputs.

• Short-Form Video Editing: Developing more advanced skills in editing and producing dynamic video content.

• UX/UI Principles: Learning foundational principles of user experience and user interface design to improve website content presentation.

• Wellness Marketing: Gaining deeper insights into marketing strategies specific to the healthcare and wellness industry.

• Project Management: Enhancing skills in managing personal workflow and contributing to team project timelines.

📝 Enhancement Note: The primary challenge may be the compensation level, which requires candidates to be highly motivated by the opportunity itself and the chance to build their portfolio. The growth opportunities are significant for someone looking to specialize in digital content creation within a specific niche.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a short-form video for social media from concept to final output, using Canva."

• "How do you ensure brand consistency across different digital platforms, especially when adapting content?"

• "Walk us through a piece in your portfolio that you are particularly proud of and explain its strategic purpose."

• "How would you approach designing a new banner for our website promoting a specific wellness service?" Company & Culture Questions:

• "What interests you about GoLean Health and the wellness industry?"

• "How do you manage your workload and prioritize tasks in a remote, part-time role?"

• "Describe a time you had to work with strict brand guidelines. How did you ensure compliance while still being creative?"

• "What are your expectations for collaboration within a remote marketing team?" Portfolio Presentation Strategy:

• Structure: Organize your portfolio to showcase your strongest Canva work first, followed by video examples, then any web-related content.

• Storytelling: For each piece, explain the objective, your creative process, the tools used (emphasizing Canva), and the outcome or intended impact.

• Demonstrate Adaptability: Show how you can tailor content for different platforms (e.g., an Instagram Reel vs. a LinkedIn graphic).

• Highlight Canva Expertise: Be ready to discuss specific Canva features or techniques you used that demonstrate advanced proficiency.

📝 Enhancement Note: Be prepared to discuss your creative process in detail, especially concerning Canva. Candidates should also demonstrate an understanding of GoLean Health's mission and how their creative skills can contribute to it.

📌 Application Steps

To apply for this Marketing Content Creator / Web Designer position:

• Submit your resume and a link to your online portfolio through the provided application portal.

• Portfolio Customization: Ensure your portfolio prominently features your best work created with Canva, including static graphics and short-form videos relevant to social media and web content.

• Resume Optimization: Tailor your resume to highlight your expertise in Canva, digital content creation, social media marketing, and any relevant experience in the wellness or healthcare sectors. Quantify achievements where possible.

• Cover Letter (Optional but Recommended): Craft a brief cover letter expressing your enthusiasm for GoLean Health's mission and how your creative skills align with their brand and the role's requirements.

• Interview Preparation: Rehearse responses to common interview questions and be ready to present your portfolio and potentially complete a short design challenge.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.