Marketing Automation UX Designer

📍 Job Overview

Job Title: Marketing Automation UX Designer
Company: WEX
Location: Sao Paulo, Brazil (Remote Office)
Job Type: FULL_TIME
Category: Marketing Operations / UX Design
Date Posted: May 08, 2026
Experience Level: Senior Level (5-10 years)
Remote Status: Fully Remote

🚀 Role Summary

• Design and optimize complex automated marketing workflows and customer journeys, focusing on user experience for both internal users and external customers.
• Develop high-converting, responsive email and landing page designs that maintain brand consistency across multiple brands.
• Manage design standards, component libraries, and technical compatibility within marketing automation platforms like Salesforce Marketing Cloud.
• Utilize data-driven insights from A/B testing and behavioral triggers to personalize automated touchpoints and enhance user engagement.
• Translate intricate technical logic and data architecture into clear, user-friendly visual workflows and interfaces.

📝 Enhancement Note: This role bridges the gap between Marketing Operations and UX Design, with a strong emphasis on the technical and strategic aspects of marketing automation platforms. The "UX Designer" title in this context refers to the design of the automation logic and user flow rather than solely visual UI design, though visual design skills are also required. The focus is on creating seamless, personalized experiences through automated channels.

📈 Primary Responsibilities

• Design and develop visually appealing, responsive, and technically sound email templates and landing pages that scale effectively across 25+ distinct brands.
• Establish and maintain comprehensive design standards, reusable component libraries, and detailed design requirements to ensure efficient and consistent email development by technical teams.
• Configure and manage design assets within Salesforce Marketing Cloud (or similar platforms) to guarantee technical compatibility with the automation engine and campaign execution.
• Plan, design, and analyze A/B tests for various elements within automated campaigns, including timing, calls-to-action (CTAs), and layout, to drive continuous optimization of conversion rates.
• Create clear, intuitive visual representations of complex automated "drip" campaigns and branching logic, facilitating easy review and understanding for non-technical stakeholders.
• Design accessible, mobile-first landing pages and dynamic content for automated emails and SMS campaigns, ensuring adherence to brand guidelines and user experience best practices.
• Collaborate closely with data analysts and marketing strategists to leverage behavioral triggers (e.g., abandoned carts, last login activity) for dynamic content personalization and targeted user interactions.

📝 Enhancement Note: The responsibilities highlight a blend of creative design, technical platform management, and analytical rigor. The emphasis on "high-converting" and "data-driven insights" suggests a performance-oriented approach where design directly impacts campaign effectiveness and ROI. The need to manage design standards for 25+ brands points to a significant scalability and governance component of the role.

🎓 Skills & Qualifications

Education: Bachelor's degree in Marketing, Business Administration, Human-Computer Interaction, Graphic Design, or a related field.
Experience: Minimum of 5-10 years of progressive experience in marketing automation, personalization development, and UX/UI design, with a proven track record of success in optimizing customer journeys.

Required Skills:

• Marketing Automation Platforms: Hands-on experience with Salesforce Marketing Cloud is strongly preferred. Proficiency with similar enterprise-level marketing automation platforms (e.g., Adobe Marketo Engage, HubSpot, Oracle Eloqua) will be considered.
• UX/UI Design Tools: Advanced proficiency in design and prototyping tools such as Figma, Adobe XD, Sketch, or similar.
• Email & Web Design: Expertise in creating responsive, mobile-first email designs and landing pages; strong understanding of HTML/CSS for email development and web implementation.
• A/B Testing & Optimization: Demonstrated ability to design, execute, and analyze A/B tests to improve campaign performance metrics (open rates, click-through rates, conversion rates).
• Workflow & Logic Design: Skill in visualizing and designing complex automated workflows, including branching logic, segmentation, and trigger-based campaigns.
• Collaboration & Communication: Excellent ability to articulate complex technical concepts and design decisions to non-technical stakeholders, including marketing teams and leadership.
• User-Centered Design Principles: Solid understanding and application of UX methodologies, including wireframing, prototyping, user testing, and the principles of behavioral psychology.

Preferred Skills:

• Familiarity with API integrations and understanding of how technical triggers initiate automation workflows.
• Experience with dynamic content personalization based on user data and behavioral segmentation.
• Knowledge of accessibility standards (WCAG) for web and email content.
• Experience managing design systems or component libraries for marketing assets.
• Basic understanding of data architecture and how data influences personalization strategies.

📝 Enhancement Note: The "senior experience" requirement, coupled with the specific platform (Salesforce Marketing Cloud) and tool (Figma/Adobe XD) mentions, indicates a need for deep, practical expertise. The emphasis on translating complex logic and using behavioral psychology suggests a strategic thinker who can go beyond surface-level design to influence customer behavior. The portfolio requirement is critical for assessing practical application of these skills.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of case studies demonstrating experience in designing and optimizing marketing automation workflows and customer journeys.
• Examples of responsive email and landing page designs, showcasing your ability to create high-converting, brand-consistent assets across different devices and platforms.
• Visualizations or diagrams illustrating the logic and structure of complex automated "drip" campaigns or multi-step workflows.
• Documentation or explanations of how A/B tests were designed, executed, and what insights were derived to improve campaign performance.
• Evidence of collaboration with technical teams or data analysts to integrate data triggers and personalize user experiences.

Process Documentation:

• Demonstrate your ability to establish and document design standards, component libraries, and technical requirements for marketing automation assets.
• Showcase examples of how you have translated business requirements and user needs into functional and visually effective automated campaign designs.
• Provide insights into your process for analyzing campaign performance data and iterating on designs based on A/B test results and other metrics.

📝 Enhancement Note: For a role like this, the portfolio is paramount. It should not only showcase visual design skills but also the strategic thinking behind automation logic, personalization, and performance optimization. Candidates should be prepared to walk through their design process, the rationale behind their choices, and the measurable impact of their work on marketing KPIs.

💵 Compensation & Benefits

Salary Range: For a senior-level Marketing Automation UX Designer in Sao Paulo, Brazil, with the specified experience and platform expertise, the estimated annual salary range is R$150,000 to R$220,000 (Brazilian Real). This estimate is based on industry benchmarks for senior UX/Marketing Automation roles in major Brazilian metropolitan areas, considering the cost of living and demand for specialized skills.

Benefits:

• Comprehensive and market-competitive benefits package, typically including:
  • Health insurance (medical, dental, vision)
  • Life insurance
  • Retirement savings plan (e.g., private pension fund)
  • Paid time off (vacation, holidays, sick leave)
  • Potential for performance-based bonuses or incentives
  • Professional development opportunities and training allowances
  • Flexible working arrangements (as this is a remote role)

Working Hours: Standard full-time work hours, typically around 40 hours per week. While the role is remote, some flexibility may be expected to accommodate collaboration with global teams or critical campaign launches. Specific working hours will be discussed during the interview process.

📝 Enhancement Note: The salary range is an estimate for Sao Paulo, Brazil, reflecting senior-level expertise in a specialized field. Actual compensation will depend on the candidate's specific qualifications, negotiation, and WEX's internal compensation structure. The benefits are typical for a multinational company like WEX.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Technology (FinTech) / Payments Processing. WEX operates in a dynamic and evolving sector, providing innovative payment solutions for businesses. This industry requires a focus on security, efficiency, and customer-centricity, all of which are amplified by effective marketing automation and user experience. Company Size: WEX is a large enterprise, indicated by its global presence and the complexity of managing 25+ brands. This means established processes, potentially larger teams, and opportunities for impact on a broad scale, but also a need for strong organizational and communication skills to navigate the structure. Founded: WEX was founded in 1983. This long history suggests a stable company with a deep understanding of its market, while its current focus on emerging technologies like AI indicates a commitment to innovation and adaptation.

Team Structure:

• The Marketing Automation UX Designer will likely be part of a broader Marketing Operations or Digital Marketing team.
• They will report to a Marketing Operations Manager, Director of Digital Marketing, or a similar leadership role.
• Close collaboration is expected with marketing campaign managers, content creators, data analysts, CRM specialists, and potentially IT/engineering teams for integration aspects.

Methodology:

• Data-Driven Decision Making: Emphasis on using analytics, A/B testing, and behavioral data to inform design and optimization strategies.
• Agile/Iterative Processes: Likely employing iterative design and development cycles to continuously improve automated campaigns and user experiences.
• Cross-Functional Collaboration: A strong focus on working across departments to ensure alignment and successful execution of marketing initiatives.
• User-Centricity: Prioritizing the needs and experience of both internal marketing users and external customers in all design decisions.

Company Website: https://www.wexinc.com/

📝 Enhancement Note: WEX's industry and size imply a need for robust, scalable solutions. The company's focus on innovation, particularly with AI, suggests an environment that values forward-thinking approaches to marketing technology and user experience. The "25+ brands" point to a complex operational landscape where standardization and efficiency are critical.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level role, indicating a high degree of autonomy and responsibility. The individual is expected to be a subject matter expert in marketing automation UX, capable of driving strategy, mentoring others, and solving complex problems independently. They are not just executing tasks but shaping how marketing automation is designed and utilized. Reporting Structure: The role likely reports within the Marketing Operations or Digital Marketing function, potentially to a Director or VP. This placement signifies the strategic importance of marketing automation and UX design to the company's go-to-market strategy. Operations Impact: The primary impact of this role is to enhance the effectiveness and efficiency of WEX's marketing campaigns. By designing seamless, personalized customer journeys, this role directly influences customer acquisition, engagement, retention, and ultimately, revenue. Improved internal efficiency through better workflow design also contributes to cost savings and faster campaign deployment.

Growth Opportunities:

• Leadership Development: Potential to move into a Marketing Automation Lead, Manager, or Director role, overseeing a team or a larger functional area.
• Specialization: Deepen expertise in specific areas like AI-driven personalization, advanced analytics for marketing, or cross-channel automation strategy.
• Cross-Functional Mobility: Opportunities to move into broader MarTech strategy, Product Marketing, or even Customer Experience (CX) roles within WEX.
• Skill Enhancement: Access to training, certifications (e.g., Salesforce Marketing Cloud certifications), and conferences to stay current with evolving technologies and best practices in UX and marketing automation.

📝 Enhancement Note: The senior designation and the role's impact on revenue and efficiency suggest significant potential for career advancement within WEX's marketing and technology divisions. The company's focus on emerging tech also opens doors for growth in cutting-edge areas of marketing operations.

🌐 Work Environment

Office Type: This is a fully remote position, allowing for flexibility and the ability to work from anywhere within Brazil. Office Location(s): While the role is remote, the "Brazil Sao Paulo - Remote Office" designation suggests that Sao Paulo is a primary hub or point of reference for this position within WEX's Brazilian operations. This may imply potential for occasional team meetups or site visits if deemed necessary, though the primary mode of work is remote.

Workspace Context:

• Remote Setup: Candidates will need a dedicated, professional home office setup conducive to focused work and virtual collaboration.
• Digital Collaboration Tools: Expect to heavily utilize platforms like Slack, Microsoft Teams, Zoom, and project management tools for communication and collaboration with a distributed team.
• Data & Design Tools: Access to WEX's technology stack, including design software (Figma/Adobe XD), marketing automation platforms (Salesforce Marketing Cloud), and analytics tools, will be provided.

Work Schedule: The role is full-time, with standard business hours expected. Given the remote nature and potential for global collaboration, some flexibility may be required. This might involve occasional early morning or late afternoon meetings to align with teams in different time zones, particularly if WEX has operations or partners in North America or Europe.

📝 Enhancement Note: As a fully remote role, the emphasis will be on self-discipline, effective remote communication, and leveraging digital tools to maintain productivity and team cohesion. The "Remote Office" designation in Sao Paulo might suggest that the candidate is expected to be within a commutable distance for occasional in-person events, though this is not explicitly stated and should be clarified.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review applications, focusing on experience with marketing automation platforms (especially Salesforce Marketing Cloud), UX design skills, and portfolio relevance.
• Technical/Skills Assessment: This may involve a practical exercise or a deep-dive into portfolio case studies to assess design thinking, technical proficiency (HTML/CSS, Figma/XD), and understanding of automation logic.
• Behavioral & Situational Interviews: Questions will assess problem-solving abilities, collaboration style, communication skills (especially explaining technical concepts to non-technical audiences), and cultural fit within WEX's values.
• Hiring Manager Interview: A final discussion with the hiring manager to assess overall fit, strategic thinking, and alignment with team goals.

Portfolio Review Tips:

• Highlight Automation Logic: Clearly showcase your process for designing complex workflows, including decision trees, segmentation strategies, and trigger mechanisms. Use diagrams or flowcharts effectively.
• Demonstrate UX Impact: For each case study, articulate the user problem, your design solution, and the measurable business impact (e.g., increased conversion rates, improved engagement, reduced churn). Quantify results whenever possible.
• Showcase Technical Proficiency: Include examples of responsive email templates or landing pages, and be prepared to discuss your HTML/CSS approach.
• Brand Consistency: If possible, show examples of how you've maintained brand integrity across different campaigns or for multiple brands.
• Storytelling: Frame your portfolio pieces as narratives – the challenge, your approach, the solution, and the outcome. Make it easy for the reviewer to understand your contribution.

Challenge Preparation:

• Be prepared for a design challenge that might involve optimizing an existing automated workflow, designing a new campaign flow based on a business scenario, or critiquing a provided user experience.
• Practice articulating your design decisions, technical considerations, and the expected impact on key marketing metrics.
• Be ready to discuss how you would collaborate with marketing stakeholders and data analysts to gather requirements and validate your designs.

📝 Enhancement Note: The portfolio is critical. It needs to go beyond visual design to demonstrate a deep understanding of marketing automation strategy, user journey mapping, and data-driven optimization. Candidates should be ready to discuss the "why" behind their design choices and the "how" of their implementation process.

🛠 Tools & Technology Stack

Primary Tools:

• Marketing Automation: Salesforce Marketing Cloud (essential), potentially others like Adobe Marketo Engage, HubSpot, Oracle Eloqua.
• Design & Prototyping: Figma (highly preferred), Adobe XD, Sketch.
• Collaboration & Communication: Slack, Microsoft Teams, Zoom, Google Workspace.
• Project Management: Jira, Asana, Trello, or similar tools for workflow and task management.

Analytics & Reporting:

• Platform Analytics: Built-in analytics within Salesforce Marketing Cloud for campaign performance.
• Web Analytics: Google Analytics, Adobe Analytics, or similar for landing page and website traffic analysis.
• BI Tools: Tableau, Power BI, or Looker for more advanced data visualization and reporting (potential collaboration with analysts).

CRM & Automation:

• CRM: Salesforce Sales Cloud (likely integrated with Marketing Cloud) for customer data management.
• Integration Platforms: Understanding of how APIs and integration tools (e.g., Zapier, MuleSoft) connect marketing automation with other systems.

📝 Enhancement Note: Proficiency with Salesforce Marketing Cloud and a leading design tool like Figma is non-negotiable. The role requires an understanding of how these tools integrate with CRMs and analytics platforms to create a cohesive marketing technology ecosystem.

👥 Team Culture & Values

Operations Values:

• Data-Driven: A strong reliance on data and analytics to inform decisions, measure success, and drive continuous improvement in marketing automation performance.
• Customer-Centricity: A commitment to designing experiences that are valuable, relevant, and easy for the customer to engage with, even within automated channels.
• Innovation: Embracing new technologies and methodologies, such as AI and machine learning, to enhance marketing automation capabilities and user experiences.
• Efficiency & Scalability: Focusing on creating streamlined processes and reusable assets that can be efficiently deployed across multiple brands and campaigns.
• Collaboration: Working effectively across teams, sharing knowledge, and providing constructive feedback to achieve shared marketing objectives.

Collaboration Style:

• Cross-Functional Partnership: Actively engaging with marketing strategists, content creators, data analysts, and technical teams to ensure alignment and successful campaign execution.
• Proactive Communication: Maintaining open lines of communication, providing regular updates, and seeking input from stakeholders throughout the design and implementation process.
• Feedback Integration: Open to receiving and incorporating feedback from peers, stakeholders, and potentially user testing to refine designs and improve automation logic.
• Knowledge Sharing: Willingness to share expertise on marketing automation UX best practices, design standards, and platform capabilities with the broader team.

📝 Enhancement Note: WEX's emphasis on innovation and its large brand portfolio suggest a culture that values both strategic thinking and practical execution. The team likely operates with a degree of autonomy but requires strong collaborative skills to navigate a large organization and diverse marketing needs.

⚡ Challenges & Growth Opportunities

Challenges:

• Complexity of 25+ Brands: Managing design consistency, brand voice, and technical requirements across a diverse portfolio of brands requires robust systems and meticulous attention to detail.
• Technical Integration: Ensuring seamless integration between design elements, automation logic, and underlying data architecture can be technically challenging.
• Balancing Personalization with Privacy: Designing effective personalized experiences while adhering to data privacy regulations and ethical considerations.
• Keeping Pace with Technology: The rapid evolution of marketing automation tools, AI, and UX best practices necessitates continuous learning and adaptation.

Learning & Development Opportunities:

• Platform Certifications: Pursuing advanced certifications in Salesforce Marketing Cloud to deepen technical expertise.
• UX & Design Workshops: Attending workshops or online courses focused on advanced UX methodologies, behavioral design, and emerging design trends.
• Industry Conferences: Participating in marketing technology and UX conferences (e.g., INBOUND, Adobe Summit, UX conferences) to gain insights and network.
• Mentorship: Opportunities to be mentored by senior leaders in MarTech or CX, or to mentor junior team members.

📝 Enhancement Note: The challenges presented are inherent to operating at scale within a complex MarTech environment. The growth opportunities are geared towards developing deeper technical expertise, strategic leadership, and staying at the forefront of marketing technology.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a complex automated marketing workflow. What were the key considerations, what was the outcome, and how did you measure its success?" (Focus on logic, personalization, and KPIs)
• "How would you approach establishing design standards and a component library for email templates across 25 different brands, ensuring both consistency and brand uniqueness?" (Focus on process, scalability, and collaboration)
• "Imagine a scenario where a key behavioral trigger for an automated campaign is not firing correctly. How would you troubleshoot this from a UX and technical perspective?" (Focus on problem-solving and understanding platform logic)

Company & Culture Questions:

• "Based on your research, how do you see WEX's focus on innovation influencing its marketing automation strategy?" (Demonstrate company research and strategic thinking)
• "How do you ensure that automated communications feel personal and valuable to the recipient, rather than intrusive or generic?" (Focus on customer-centricity and UX principles)
• "Describe your experience working with non-technical stakeholders. How do you translate complex technical or design concepts into easily understandable terms?" (Focus on communication and collaboration skills)

Portfolio Presentation Strategy:

• Structure your presentation: Start with an overview of the challenge, your role, your design process, the solution implemented, and the measurable results.
• Quantify impact: Be ready to discuss specific metrics like open rates, click-through rates, conversion rates, lead quality improvements, or efficiency gains.
• Walk through the logic: For automation case studies, clearly explain the branching, segmentation, and personalization elements. Use visual aids effectively.
• Highlight technical considerations: Briefly touch upon HTML/CSS implementation, responsiveness, and platform constraints if relevant to your work.
• Be prepared for questions: Anticipate questions about your design choices, alternative approaches, and lessons learned.

📝 Enhancement Note: Interviewers will be looking for a strong blend of creative design talent, technical understanding of marketing automation platforms, strategic thinking about customer journeys, and excellent communication skills. Demonstrating impact through data and a clear, logical process will be key.

📌 Application Steps

To apply for this Marketing Automation UX Designer position:

• Submit your application through the provided link on the WEX careers portal.
• Curate your portfolio: Select 3-5 of your strongest projects that best showcase your experience in marketing automation UX, email/landing page design, and workflow optimization. Ensure each project clearly outlines the problem, your solution, your process, and the measurable results.
• Tailor your resume: Highlight keywords and responsibilities mentioned in the job description, such as "Salesforce Marketing Cloud," "Figma," "responsive design," "workflow visualization," "A/B testing," and "customer journey mapping." Quantify your achievements wherever possible.
• Prepare your portfolio walkthrough: Practice presenting your portfolio, focusing on articulating your design decisions, technical considerations, and the impact of your work on marketing KPIs. Be ready to answer detailed questions about your process.
• Research WEX: Understand WEX's business, its industry, its brands, and its stated values. Consider how your skills and approach align with their mission and technological focus.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---