Marketing Analyst - Expert / Marketing Product Manager - UX

📍 Job Overview

Job Title: Marketing Analyst - Expert / Marketing Product Manager - UX

Company: Syncreon Consulting

Location: Austin, Texas, United States

Job Type: Contract

Category: Marketing Operations / Product Marketing / UX Research

Date Posted: February 05, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• This role focuses on enhancing the digital customer experience through rigorous UX research and data-driven A/B testing initiatives.

• It involves strategic planning and execution of lead nurture campaigns to improve conversion rates and customer engagement.

• The position requires close collaboration with UX, Product, and Client Assistant teams to drive impactful UX enhancements and integrate marketing efforts.

• Responsibilities include content development, stakeholder management, and ensuring adherence to publishing guidelines for digital marketing platforms.

📝 Enhancement Note: The job title suggests a hybrid role blending analytical marketing skills with product management, specifically focusing on user experience. Given the emphasis on UX research, A/B testing, and campaign execution, this role sits at the intersection of Marketing Operations, Product Marketing, and UX Design. The "Expert" designation implies a need for seasoned professionals capable of independent work and strategic input.

📈 Primary Responsibilities

• Conduct comprehensive UX research to identify user pain points and opportunities for improvement within the Digital Store 2.0.

• Develop and execute A/B tests on various digital elements, including entry point placement, personalization strategies, information architecture, and CTA effectiveness.

• Collaborate with the Acquisition team to design and implement lead nurture campaigns across multiple channels (e.g., lead forms, email, SMS text messaging).

• Partner with UX and Product teams to deliver actionable insights from UX research findings and translate them into concrete enhancements for the Digital Store.

• Work with the Client Assistant team to identify and route intents to the native marketing experience, ensuring seamless customer journeys.

• Drive the development and optimization of new content, managing stakeholder reviews and securing necessary approvals (S24).

• Publish new updates and content as a federated publisher, adhering strictly to channel guidelines and operational procedures.

• Analyze A/B test results and UX research findings to provide data-backed recommendations for marketing strategy and product development.

• Coordinate timelines and resources for A/B testing and nurture campaign execution, ensuring efficient project management.

• Translate complex user feedback and data into clear, actionable insights for cross-functional teams.

📝 Enhancement Note: The responsibilities clearly indicate a hands-on role requiring a blend of analytical skills for A/B testing and research, strategic thinking for campaign planning, and execution capabilities for content publishing. The focus on "Digital Store 2.0" implies a need for experience with e-commerce platforms or complex digital customer interfaces.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Marketing, Business, Psychology, Human-Computer Interaction, or a related field is typically expected for roles involving UX research and marketing analysis.

Experience: 2-5 years of professional experience in marketing, with a strong emphasis on digital marketing, UX research, and A/B testing. Experience in a product marketing or analyst capacity is highly beneficial.

Required Skills:

• UX Research: Proven ability to design and conduct user research studies, synthesize findings, and translate them into actionable insights for product and design teams.

• A/B Testing: Demonstrable experience in identifying A/B testing opportunities, setting up tests, managing execution, and analyzing results to drive optimization.

• Campaign Planning & Execution: Experience in developing and managing lead nurture campaigns across digital channels (email, SMS).

• Content Development & Management: Ability to drive content creation, manage review cycles, and ensure content aligns with marketing objectives and brand guidelines.

• Collaboration & Stakeholder Management: Strong interpersonal skills to effectively work with UX, Product, Acquisition, and Client Assistant teams, as well as manage stakeholder reviews.

• Data Analysis & Interpretation: Proficiency in analyzing data from A/B tests and UX research to inform marketing strategies and product enhancements.

• Publishing & Compliance: Understanding of publishing workflows and adherence to channel guidelines and operational procedures.

• Project Management: Ability to manage project timelines, resources, and cross-functional coordination for marketing initiatives.

• Communication Skills: Excellent written and verbal communication skills for presenting findings, coordinating efforts, and documenting processes.

Preferred Skills:

• Familiarity with specific UX research methodologies and tools (e.g., user interviews, surveys, usability testing).

• Experience with A/B testing platforms (e.g., Optimizely, Google Optimize, Adobe Target).

• Knowledge of marketing automation platforms (e.g., HubSpot, Marketo, Salesforce Marketing Cloud).

• Experience with content management systems (CMS) and digital publishing workflows.

• Understanding of information architecture and user interface (UI) design principles.

• Experience with analytics tools such as Google Analytics or Adobe Analytics.

📝 Enhancement Note: The "Expert" designation in the title suggests a need for candidates who can not only perform these tasks but also provide strategic direction and mentorship. The blend of UX and Marketing Product Manager indicates a need for individuals who can bridge the gap between user needs and business objectives.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• UX Research Case Studies: Showcase 2-3 detailed examples of UX research projects, highlighting the research objectives, methodologies used, key findings, and the impact of those findings on product or user experience improvements.

• A/B Testing Performance: Provide examples of A/B tests managed, including the hypothesis, test setup, key metrics, test results, and the resulting optimization or learnings. Quantify the impact on conversion rates or other relevant KPIs.

• Campaign Strategy & Execution: Present a case study of a lead nurture campaign, detailing the strategy, target audience, channels used, content developed, and the campaign's performance metrics (e.g., lead conversion rates, engagement).

• Content Development Examples: Include samples of content developed for digital platforms, demonstrating an understanding of audience engagement, SEO best practices, and stakeholder review processes.

Process Documentation:

• Workflow Design: Demonstrate experience in mapping and documenting workflows for A/B testing, content creation, and publishing processes.

• Optimization Frameworks: Provide examples of frameworks or methodologies used to continuously optimize digital experiences based on data and user feedback.

• Reporting & Analysis: Show how you document and report on the performance of UX initiatives, A/B tests, and marketing campaigns, including key metrics and insights.

📝 Enhancement Note: For a role at this level, a portfolio is crucial. Candidates should be prepared to discuss the "why" behind their process choices and demonstrate how they measure success and drive continuous improvement in marketing operations and product user experience.

💵 Compensation & Benefits

Salary Range: For an on-site, contract role in Austin, Texas, requiring 2-5 years of experience and expertise in UX Research and Marketing Product Management, the estimated salary range would be between $45 - $65 per hour. This estimate is based on industry benchmarks for contract marketing professionals with specialized skills in a major tech hub like Austin.

Benefits: As this is a contract position, standard full-time employee benefits may not apply. However, contract roles often include:

• Competitive hourly rate as detailed above.

• Potential for contract extension based on performance and project needs.

• Opportunity to work on significant digital transformation projects.

• Professional development through exposure to cutting-edge marketing and UX strategies.

• Networking opportunities within the industry.

Working Hours: The role is structured around a standard 40-hour work week, typical for contract roles. Flexibility may be offered by the hiring manager depending on project demands and team needs, but core hours will likely be required for on-site collaboration.

📝 Enhancement Note: Salary ranges for contract roles can vary significantly based on the agency, direct hire by the company, and specific project scope. The stated range is a market estimate for Austin, TX. Benefits are generally limited for contract positions, so candidates should clarify expectations with the recruiter.

🎯 Team & Company Context

🏢 Company Culture

Industry: Syncreon Consulting operates within the Recruitment and Staffing industry, providing innovative and customized solutions. This means the company understands hiring strategies, talent availability, and compensation benchmarking, positioning themselves as a strategic hiring partner.

Company Size: Information on Syncreon Consulting's specific size is not provided, but as a consulting firm, it may range from a smaller, specialized team to a larger organization with multiple service lines.

Founded: The founding date is not specified, but the company emphasizes its "passionate commitment to research" and "strong understanding of clients' needs," suggesting a mature and experienced approach to their services.

Team Structure:

• The role appears to be part of a broader marketing or digital product team, likely collaborating closely with UX designers, product managers, and acquisition specialists.

• The candidate will report to a hiring manager, Mohammed Ilyas, who is reachable via phone or text for inquiries.

Methodology:

• Syncreon Consulting prides itself on "innovative and customized solutions" driven by research and a deep understanding of client needs.

• They focus on delivering "value and the highest return on investment" by acting as trusted business partners.

• The team consists of "highly trained business professionals with strong understanding of clients' need."

Company Website: Not provided in the input data.

📝 Enhancement Note: The company's focus on "research," "customized solutions," and "ROI" suggests an environment that values data-driven decision-making and strategic problem-solving, which aligns well with the analytical nature of this Marketing Analyst/Product Manager role.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an "Expert" level in Marketing Analysis and UX Product Management, indicating a mid-to-senior level of responsibility. It requires a strong understanding of digital marketing principles, user experience research, and campaign execution.

Reporting Structure: The role reports to a hiring manager, Mohammed Ilyas, and involves extensive collaboration with cross-functional teams such as UX, Product, and Acquisition.

Operations Impact: The primary impact of this role is to enhance the user experience of the Digital Store 2.0, which directly influences customer engagement, conversion rates, and ultimately, the client's business objectives. Successful A/B testing and nurture campaigns contribute to measurable improvements in lead generation and customer acquisition efficiency.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in UX research methodologies, A/B testing strategies, and digital campaign management.

• Cross-functional Exposure: Gain hands-on experience working with diverse teams, enhancing collaboration and project management skills.

• Strategic Contribution: Contribute to the strategic direction of the Digital Store's user experience and marketing efforts, potentially leading to more senior product or marketing roles.

• Contract-to-Hire Potential: While a contract role, strong performance could lead to opportunities for longer-term engagement or full-time positions.

📝 Enhancement Note: The "Expert" title and the breadth of responsibilities suggest this role is ideal for an individual looking to solidify their expertise in digital marketing operations and UX, with the potential to move into more specialized or leadership roles in the future.

🌐 Work Environment

Office Type: The role is designated as "On-site," indicating a traditional office-based work environment.

Office Location(s): Austin, Texas, along Texas 130. This location suggests a presence in a growing tech and business hub.

Workspace Context:

• Collaborative Environment: The emphasis on collaboration with UX, Product, and other teams suggests an open and interactive workspace designed for team-based projects.

• Tools & Technology: Access to necessary marketing, analytics, and collaboration tools will be provided to facilitate research, testing, content development, and publishing.

• Team Interaction: Opportunities for direct interaction with colleagues, managers, and cross-functional partners are integral to the role's success.

Work Schedule: The role is expected to adhere to a standard 40-hour work week, common for contract positions. While on-site, there may be some flexibility in daily hours, subject to team and project needs.

📝 Enhancement Note: Being on-site in Austin offers significant advantages, including access to a vibrant professional community and potential networking opportunities within the local tech and marketing sectors.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A preliminary discussion, likely with a recruiter or hiring manager (Mohammed Ilyas), to assess basic qualifications and interest.

• Technical Interview: This will likely involve in-depth questions about UX research methodologies, A/B testing strategies, campaign planning, and relevant tools. Be prepared to discuss past projects.

• Portfolio Review: A dedicated session where candidates present their portfolio, showcasing case studies of UX research, A/B testing, and campaign management. Focus on quantifiable results and strategic thinking.

• Behavioral/Situational Interview: Questions designed to assess collaboration skills, problem-solving abilities, and how candidates handle challenging situations, particularly in a cross-functional environment.

• Final Discussion: Potentially a discussion with a senior stakeholder to confirm fit and discuss contract terms.

Portfolio Review Tips:

• Quantify Impact: For every project, clearly state the objective, your role, the actions taken, and the measurable results (e.g., increased conversion by X%, reduced bounce rate by Y%).

• Showcase Process: Detail your thought process, the methodologies you employed, and why you made certain decisions. For A/B tests, explain the hypothesis and reasoning.

• Highlight Collaboration: Provide examples of how you worked with different teams to achieve project goals.

• Tailor to the Role: Emphasize projects that directly relate to UX research, A/B testing, lead nurturing, and digital content for a "Digital Store" context.

• Prepare for Questions: Anticipate questions about challenges faced, how you overcame them, and what you would do differently.

Challenge Preparation:

• Hypothetical Scenario: Be ready for a hypothetical scenario where you might be asked to propose an A/B test for a specific user flow or suggest improvements for a lead nurture campaign.

• Data Interpretation: Practice interpreting mock data or case study results to draw conclusions and make recommendations.

• Process Mapping: Be prepared to outline a process for conducting UX research or managing an A/B test from start to finish.

📝 Enhancement Note: The "Expert/Product Manager - UX" title suggests interviewers will probe deeply into your strategic thinking, ability to translate insights into action, and understanding of how UX impacts business outcomes. Demonstrating a strong portfolio is paramount.

🛠 Tools & Technology Stack

Primary Tools:

• UX Research Tools: Familiarity with tools for surveys, user interviews, usability testing, and persona creation. Examples include SurveyMonkey, Typeform, UserTesting.com, Lookback, or similar.

• A/B Testing Platforms: Experience with tools like Optimizely, Google Optimize, Adobe Target, VWO (Visual Website Optimizer), or others used for experimentation.

• Content Management Systems (CMS): Experience with platforms for creating and publishing digital content.

• Analytics & Reporting Tools: Proficiency in tools like Google Analytics, Adobe Analytics, or similar for tracking website performance, user behavior, and campaign effectiveness.

• Collaboration Tools: Experience with platforms like Slack, Microsoft Teams, Asana, Trello, or Jira for team communication and project management.

Analytics & Reporting:

• Web Analytics: Google Analytics, Adobe Analytics.

• Data Visualization: Tools like Tableau or Power BI might be used, though not explicitly mentioned.

CRM & Automation:

• While not directly stated, understanding of CRM systems (e.g., Salesforce) and marketing automation platforms (e.g., HubSpot, Marketo) is beneficial for lead nurture campaign context.

📝 Enhancement Note: A strong candidate will be able to articulate their proficiency with these types of tools and how they leverage them to drive marketing and UX improvements. Specific tool names are less critical than the ability to use similar technologies effectively.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: Emphasis on using research and A/B test results to inform strategies and improvements.

• Customer-Centricity: A strong focus on understanding and improving the user experience within the Digital Store.

• Collaboration & Teamwork: Value placed on working effectively with cross-functional teams to achieve shared goals.

• Innovation & Optimization: Commitment to continuously seeking new ways to improve digital experiences and marketing effectiveness.

• Efficiency & ROI: Focus on delivering value and maximizing return on investment for clients through optimized processes and campaigns.

Collaboration Style:

• Cross-functional Integration: Requires seamless collaboration with UX, Product, Acquisition, and Client Assistant teams, sharing insights and coordinating efforts.

• Feedback Exchange: Openness to providing and receiving constructive feedback on research findings, campaign plans, and UX enhancements.

• Proactive Communication: Regular updates and clear communication are essential for managing projects and stakeholder expectations.

📝 Enhancement Note: The emphasis on "customized solutions" and "trusted business partners" suggests a culture that values client success and professional integrity. For this role, a proactive and collaborative approach to problem-solving would be highly valued.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Research and Execution: Effectively translating UX research findings into actionable A/B tests and nurture campaigns within project timelines.

• Cross-Functional Alignment: Ensuring all stakeholders (UX, Product, Acquisition) are aligned on objectives and priorities for Digital Store enhancements.

• Data Interpretation Complexity: Synthesizing data from various sources (UX research, A/B tests, analytics) into clear, actionable insights.

• Technical Publishing Constraints: Navigating the specific guidelines and operational procedures for publishing updates as a federated publisher.

• Contract Role Ambiguity: Managing expectations and career progression within a contract employment structure.

Learning & Development Opportunities:

• Advanced UX Research Techniques: Opportunity to explore and implement more sophisticated UX research methodologies.

• Experimentation Design: Deepen expertise in designing and analyzing complex A/B tests and multivariate tests.

• Digital Marketing Strategy: Contribute to and learn from broader digital marketing strategies, particularly in lead generation and customer engagement.

• Product Management Fundamentals: Gain exposure to product management principles through close collaboration with the Product team.

📝 Enhancement Note: This role offers significant opportunities to grow in specialized areas of digital marketing and user experience, particularly for someone who thrives in a hands-on, project-oriented environment.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you conducted UX research that led to a significant product improvement. What was your process, and what were the results?"

• "Walk us through an A/B test you managed from hypothesis to analysis. What were the key learnings, and how did they impact the user experience or business metric?"

• "How would you approach designing a lead nurture campaign for users who drop off at a specific point in an e-commerce funnel?"

Company & Culture Questions:

• "What do you know about Syncreon Consulting and our approach to staffing and recruitment?" (Research their website and LinkedIn if available).

• "How do you stay updated on the latest trends in UX research and digital marketing?"

• "Describe your preferred collaboration style when working with cross-functional teams."

Portfolio Presentation Strategy:

• Storytelling: Frame each portfolio piece as a story – the problem, your solution, the process, and the outcome.

• Visuals: Use screenshots, mockups, and data visualizations to make your presentation engaging and easy to understand.

• Quantify Everything: Reiterate the use of metrics and quantifiable results to demonstrate impact.

• Be Concise: Focus on the most relevant and impactful projects, respecting the interviewer's time.

• Prepare for Q&A: Anticipate questions about your role in each project, challenges encountered, and alternative approaches you considered.

📝 Enhancement Note: For an "Expert" level role, expect questions that test your strategic thinking, ability to mentor or guide, and your understanding of how your work contributes to broader business objectives. Be ready to defend your decisions and demonstrate a deep understanding of the "why" behind your actions.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on jobs.smartrecruiters.com.

• Portfolio Customization: Tailor your resume and portfolio to highlight experience in UX research, A/B testing, lead nurture campaign development, and content management, using keywords from the job description.

• Resume Optimization: Ensure your resume clearly articulates achievements with quantifiable results, focusing on projects relevant to digital product enhancement and marketing optimization.

• Interview Preparation: Thoroughly review the "Interview Preparation" section above. Practice presenting your portfolio and articulating your strategic thinking for hypothetical scenarios.

• Company Research: If possible, research Syncreon Consulting's website and LinkedIn profile to understand their services, client base, and company culture to better tailor your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.