Lead Web Designer

📍 Job Overview

Job Title: Lead Web Designer

Company: Growth Leads

Location: Malta (Remote or Office-based)

Job Type: Full-Time

Category: Creative & Design Operations / GTM Operations

Date Posted: May 27, 2026

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: Fully Remote or Hybrid (Malta Office)

🚀 Role Summary

• Lead the end-to-end web design process from concept to final delivery, ensuring high-quality, user-centric digital experiences across multiple brands and platforms.

• Drive UI/UX innovation by translating complex user journeys and business goals into intuitive, visually compelling designs.

• Establish and maintain modern design standards, systems, and best practices, fostering a culture of design excellence within the organization.

• Collaborate closely with cross-functional teams, including stakeholders, developers, marketing, and growth specialists, to achieve business objectives.

• Provide thought leadership and mentorship to junior designers, contributing to the overall growth and development of the design function.

📝 Enhancement Note: This role is positioned as a "Lead Web Designer," implying a need for both strong individual contribution and leadership capabilities. The company's focus on iGaming and finance verticals suggests a high-stakes environment where design directly impacts conversion rates and user trust. Therefore, a candidate with experience in performance-driven design and understanding of these specific industries will be highly valued.

📈 Primary Responsibilities

• Spearhead the entire web design lifecycle, from initial concept development and wireframing to final design hand-off to engineering teams.

• Collaborate with stakeholders to deeply understand project requirements, business objectives, and user needs, translating these into effective design solutions.

• Enhance and optimize existing digital experiences, focusing on improving user journeys, engagement, and conversion rates through data-informed design iterations.

• Create comprehensive design documentation, including wireframes, user flows, storyboards, site maps, and interactive prototypes, to clearly communicate design intent and functionality.

• Develop and maintain robust web style guides and design systems that ensure brand consistency and facilitate efficient design implementation across all digital assets.

• Prepare and present compelling design plans, concepts, and strategies to stakeholders and management, effectively articulating design rationale and expected outcomes.

• Contribute to the development and implementation of new brand identities, ensuring cohesive visual representation across diverse digital formats.

• Provide strategic guidance on web design best practices, emerging digital trends, and innovative design solutions to support business growth objectives.

• Conduct thorough design reviews, offering constructive feedback to team members and ensuring adherence to established design standards and quality benchmarks.

• Partner with SEO specialists and technical teams to ensure website structures are optimized for search engines and technical feasibility.

• Manage project timelines effectively, ensuring consistent delivery of high-quality design assets within defined deadlines.

• Support and mentor junior designers, fostering their professional growth and contributing to a high standard of design execution across the team.

📝 Enhancement Note: The emphasis on "improving existing digital experiences" and "revamping or building upon existing digital experiences" highlights a strong focus on continuous improvement and performance optimization, crucial for a lead generation company. This indicates that the ideal candidate will not only be creative but also analytical, using data to drive design decisions and demonstrate ROI.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Web Design, Human-Computer Interaction, or a related field, or equivalent practical experience.

Experience: 5-10 years of proven experience in Web/UI/UX design, with a significant track record of leading design initiatives and delivering successful digital projects.

Required Skills:

• Core Design Proficiency: Demonstrated expertise in UI/UX design principles, visual hierarchy, user-centered design methodologies, and responsive web design.

• Tool Mastery: Advanced proficiency in Figma (primary tool), Adobe Photoshop, and Adobe Illustrator for creating wireframes, mockups, prototypes, and final assets.

• Design Documentation: Proven ability to create detailed wireframes, user flows, storyboards, site maps, and interactive prototypes.

• Design Systems & Standards: Experience in developing, maintaining, and scaling design systems, style guides, and brand guidelines.

• Communication & Presentation: Exceptional presentation and communication skills, with the ability to articulate complex design concepts and defend design decisions to diverse audiences, including executive leadership.

• Problem-Solving: A strong analytical and problem-solving mindset, capable of translating complex business requirements and user challenges into elegant design solutions.

• Project Management: Ability to manage multiple design projects concurrently, prioritize tasks, and consistently meet deadlines in a fast-paced environment.

• Collaboration: Proven ability to collaborate effectively with cross-functional teams, including developers, marketing, product managers, and stakeholders.

Preferred Skills:

• Leadership & Mentorship: Prior experience in leading design teams, mentoring junior designers, or guiding strategic creative direction.

• Industry Experience: Familiarity with the iGaming, finance, or affiliate marketing verticals, and an understanding of their unique design considerations and user behaviors.

• SEO Collaboration: Experience working with SEO specialists or technical teams to ensure design elements support SEO best practices.

• Performance-Driven Design: Understanding of conversion rate optimization (CRO) principles and how design impacts user acquisition and retention.

• Agile Methodologies: Experience working within Agile/Scrum development environments.

📝 Enhancement Note: The explicit mention of "Figma (primarily)" as the core tool is a critical requirement. Candidates should be prepared to showcase their Figma expertise and how they leverage its features for design systems, collaboration, and prototyping. The "strong portfolio showcasing digital and website projects" is paramount and should clearly demonstrate the breadth and depth of their design capabilities, problem-solving approach, and impact on business goals.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Comprehensive Case Studies: Showcase 3-5 detailed case studies of significant web design projects, highlighting your role, the challenges faced, your design process, and the measurable impact on business objectives (e.g., increased conversion rates, improved user engagement, reduced bounce rates).

• Process Documentation Examples: Include examples of how you have documented design processes, workflows, user flows, and decision-making rationale. This demonstrates your commitment to clarity and efficiency.

• Design System/Style Guide Samples: Present samples of design systems, style guides, or brand guidelines you have developed or contributed to, illustrating your approach to consistency and scalability.

• Tool Proficiency Showcase: Ensure your portfolio clearly demonstrates your proficiency with Figma, Photoshop, and Illustrator through the quality and complexity of your work.

• Problem-Solving Focus: Clearly articulate the problems your designs solved and the user needs they addressed. Quantify results wherever possible.

Process Documentation:

• Workflow Design & Optimization: Provide examples of how you have mapped out and optimized user journeys and internal design workflows to improve efficiency and collaboration.

• Implementation & Automation: Showcase instances where your designs have been successfully implemented and discuss any contributions to design automation or process streamlining.

• Measurement & Analysis: Demonstrate how you have used data and user feedback to inform design decisions and measure the success of your design implementations.

📝 Enhancement Note: For a "Lead" role, the portfolio should not only display creative output but also strategic thinking and process management. Candidates should be ready to discuss their approach to design systems, how they ensure consistency, and how they measure the ROI of their design work. The ability to document processes is crucial for establishing best practices.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Lead Web Designer with 5-10 years of experience in Malta or for remote roles with equivalent responsibilities, the estimated salary range is €45,000 - €65,000 annually. This range accounts for the company's focus on performance-driven verticals and the leadership aspect of the role.

Benefits:

• Flexible Work Environment: Enjoy the flexibility of a remote working setup, or opt to work from the company's office in Malta.

• Career Growth: Opportunities for significant career advancement within a rapidly growing company that values ambition and entrepreneurial spirit.

• Competitive Compensation: A competitive salary package designed to attract and retain top talent.

• Performance Incentives: Potential for performance-based bonuses and incentives, reflecting the company's results-oriented culture.

• Professional Development: Support for continuous learning and staying current with design trends and technologies.

Working Hours: The standard working hours are approximately 40 hours per week. While flexibility is offered, particularly in a remote setup, a commitment to core business hours and project deadlines is expected.

📝 Enhancement Note: The salary estimate is based on current market data for experienced design professionals in Malta and for comparable remote roles, considering the company's industry and the seniority of the position. Benefits are derived directly from the provided text and are tailored to emphasize aspects attractive to design professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: iGaming and Finance Verticals (Lead Generation & Affiliate Marketing). This industry context implies a need for highly engaging, trustworthy, and conversion-focused digital experiences. The competitive nature of these sectors demands continuous innovation and performance optimization.

Company Size: The company uses BambooHR and has a presence in Malta, suggesting a growing organization that is formalizing its HR processes. While exact size isn't stated, the need for a "Lead" designer implies a structured team with growth potential.

Founded: Founded in an era where digital growth strategies were becoming paramount (exact date not specified). Growth Leads focuses on building high-end websites and driving traffic through organic and paid channels, indicating a strong foundation in digital marketing and performance analytics.

Team Structure:

• Cross-Functional Collaboration: The role requires close collaboration with stakeholders, developers, marketing, and growth teams, indicating a matrixed or project-based team structure.

• Design Specialization: A dedicated design function is implied, with the need for a "Lead" to guide and mentor.

• Reporting: Likely reports to a Head of Marketing, Head of Product, or a senior Growth Manager, depending on the organizational structure.

Methodology:

• Performance-Driven Strategies: Emphasis on measurable results, organic and paid search traffic, and conversion optimization.

• Data-Informed Design: Decisions are expected to be backed by data analysis, user feedback, and an understanding of business goals.

• Agile Development Practices: Implied through collaboration with engineering and the need for managing project timelines effectively.

Company Website: https://growthleads.com/

📝 Enhancement Note: The company's core business in lead generation for iGaming and finance means that design is not just about aesthetics but a critical driver of business performance. Candidates should understand how design directly influences user acquisition, retention, and revenue generation in these highly competitive and regulated markets.

📈 Career & Growth Analysis

Operations Career Level: This role is at a Mid-Senior to Lead level within the design function. It requires a blend of strong individual contribution, strategic thinking, and the ability to guide and influence others. The "Lead" title suggests potential for future management responsibilities or senior individual contributor roles focused on design strategy and innovation.

Reporting Structure: The Lead Web Designer will likely report to a senior leader within the marketing, product, or growth departments. They will also work closely with development teams and potentially manage or mentor junior designers. The structure encourages collaboration and direct impact on business outcomes.

Operations Impact: The Lead Web Designer's work directly impacts the company's ability to generate leads and acquire customers. High-quality, user-friendly websites are crucial for driving traffic, building trust, and encouraging conversions in the iGaming and finance verticals. Their designs will be instrumental in achieving key performance indicators (KPIs) related to traffic, engagement, and lead generation.

Growth Opportunities:

• Leadership Development: Potential to grow into a Design Manager role, overseeing a larger design team and shaping the company's overall design strategy.

• Specialization: Opportunity to deepen expertise in specific areas like UX research, conversion rate optimization (CRO), or advanced design systems within the iGaming/finance context.

• Cross-Functional Expertise: Develop a broader understanding of growth marketing, product management, and business operations through close collaboration.

• Strategic Influence: Contribute to high-level business strategy by providing insights on how design can drive growth and competitive advantage.

📝 Enhancement Note: The "Lead" title suggests that while individual design skills are essential, the candidate must also demonstrate leadership potential, mentorship capabilities, and a strategic understanding of how design contributes to broader business growth objectives, especially within performance-driven industries.

🌐 Work Environment

Office Type: Growth Leads offers the flexibility of a remote working environment or the option to work from their office located in Malta. This dual approach caters to diverse working preferences.

Office Location(s): Malta. For those opting for office-based work, the Malta location provides a specific geographical context.

Workspace Context:

• Remote Flexibility: The remote option allows for a flexible work schedule and the ability to work from any location that facilitates productivity.

• Collaborative Hub: The Malta office likely serves as a central point for team collaboration, ideation, and fostering company culture for those who prefer or are located nearby.

• Tech-Enabled: As a digital-first company, expect access to modern design tools and technologies necessary for effective web design and collaboration.

Work Schedule: A standard 40-hour work week is typical, with flexibility often incorporated, especially for remote employees. The focus is on delivering results and meeting project deadlines rather than strict adherence to hours.

📝 Enhancement Note: The hybrid nature of the work environment (remote or office in Malta) is a significant benefit. Candidates should consider which setup best suits their working style. For remote employees, effective self-management and communication are key.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess foundational skills, experience, and alignment with the role requirements.

• Design Challenge/Portfolio Review: A deeper dive into your portfolio, potentially including a practical design exercise or a detailed presentation of key case studies. Expect to discuss your design process, problem-solving approach, and how you measure success.

• Stakeholder Interviews: Meetings with key stakeholders (e.g., marketing, product, development leads) to assess collaboration style, communication skills, and understanding of business objectives.

• Leadership/Team Fit Interview: A final interview to evaluate leadership potential, mentorship capabilities, cultural fit, and alignment with Growth Leads' values.

Portfolio Review Tips:

• Highlight Impact: Clearly articulate the business impact and ROI of your design work. Use metrics and data to support your claims.

• Showcase Process: Walk through your design process for each case study, explaining your rationale, decisions, and how you overcame challenges.

• Figma Proficiency: Be prepared to demonstrate your Figma skills, including your approach to design systems, components, and prototyping.

• Tailor to Industry: If possible, showcase projects relevant to iGaming, finance, or lead generation to demonstrate industry understanding.

• Clarity & Conciseness: Present your portfolio in a clear, organized, and visually appealing manner.

Challenge Preparation:

• Understand the Business: Research Growth Leads, its industry (iGaming, finance, lead generation), and its competitors. Understand their business model and target audience.

• Design Thinking: Be ready to articulate your design thinking process for a hypothetical challenge related to improving user engagement or conversion rates on a lead generation website.

• Tool Proficiency: Be prepared to use Figma or other specified tools during a practical design exercise.

📝 Enhancement Note: The emphasis on portfolio review and a potential design challenge suggests that practical application of skills is highly valued. Candidates should be ready to not only present their work but also to articulate the why and how behind their design decisions, demonstrating strategic thinking and problem-solving abilities.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design tool for UI/UX design, wireframing, prototyping, and design system management. Expect advanced usage for collaboration and component-based design.

• Adobe Photoshop: For image editing, manipulation, and graphic creation.

• Adobe Illustrator: For vector graphics, logo design, and detailed illustrations.

Analytics & Reporting:

CRM & Automation:

Other Potential Tools:

• Prototyping Tools: InVision, Marvel (though Figma often covers this).

• Project Management Tools: Asana, Trello, Jira (for workflow tracking and collaboration).

📝 Enhancement Note: Proficiency in Figma is non-negotiable. Candidates should be prepared to discuss their experience with its advanced features, including collaborative workflows, component libraries, and interactive prototyping capabilities. Understanding how design integrates with analytics and marketing tools is a plus.

👥 Team Culture & Values

Operations Values:

• Performance & Results-Oriented: A strong focus on driving measurable business outcomes, particularly lead generation and conversion rates.

• Data-Driven: Decisions are informed by data, analytics, and user feedback, fostering an environment of continuous improvement.

• Collaboration & Teamwork: Emphasis on working effectively across departments to achieve shared goals, with open communication and mutual support.

• Innovation & Adaptability: A culture that encourages exploring new ideas, embracing emerging trends, and adapting to market changes in the dynamic iGaming and finance sectors.

• Quality & Excellence: A commitment to delivering high-quality work, maintaining high design standards, and building exceptional digital experiences.

Collaboration Style:

• Cross-Functional Integration: Close working relationships with marketing, growth, product, and development teams are essential.

• Feedback-Rich Environment: Openness to constructive criticism and a culture that values feedback for continuous improvement.

• Agile & Iterative: A dynamic approach to projects, allowing for iteration and adaptation based on performance data and stakeholder input.

• Knowledge Sharing: Encouragement of sharing best practices, insights, and learnings across the team.

📝 Enhancement Note: The company's success hinges on performance, so expect a culture that rewards results. Collaboration is key for a lead generation company where design, marketing, and development must work in lockstep.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics with Performance: The primary challenge will be creating visually appealing designs that also drive high conversion rates and meet user acquisition goals in competitive verticals.

• Rapid Iteration: The need to rapidly iterate on designs based on performance data and market trends can be demanding.

• Cross-Functional Alignment: Ensuring consistent vision and efficient collaboration across diverse teams (marketing, development, stakeholders) with potentially different priorities.

• Maintaining Design Standards: As the company grows, enforcing and scaling design systems and best practices across multiple projects and potentially designers.

Learning & Development Opportunities:

• Industry Expertise: Deepen knowledge in the specific design challenges and user behaviors within the iGaming and finance lead generation sectors.

• Performance Optimization: Gain hands-on experience with conversion rate optimization (CRO) techniques and A/B testing from a design perspective.

• Design Leadership: Develop leadership and mentorship skills through guiding junior designers and influencing design strategy.

• Tool Advancement: Master advanced features of Figma and explore new design technologies and methodologies.

📝 Enhancement Note: This role offers a significant opportunity to hone skills in performance-driven design and gain specialized knowledge in high-growth, competitive industries. The challenges are directly tied to the company's core business model of lead generation.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a new landing page for a specific iGaming product to maximize sign-ups, given a target audience of [describe typical user]?" (Focus on user journey, CTAs, value proposition).

• "Describe your process for creating and maintaining a design system. How do you ensure its adoption and scalability?" (Focus on process, components, documentation, collaboration).

Company & Culture Questions:

• "What excites you about Growth Leads and our focus on iGaming and finance?" (Demonstrate research and genuine interest).

• "How do you stay updated on the latest web design trends and incorporate them into your work?" (Focus on continuous learning, industry awareness).

Portfolio Presentation Strategy:

• Tell a Story: For each case study, present it as a narrative: the problem, your approach, the solution, and the outcome/impact.

• Quantify Everything: Use numbers, charts, and data to show the impact of your design decisions.

• Show, Don't Just Tell: Use visuals, mockups, and prototypes to illustrate your work. Be prepared to navigate your Figma files if asked.

• Highlight Leadership: If applicable, discuss instances where you led a project, mentored others, or influenced strategy.

📝 Enhancement Note: Be prepared to discuss your experience with performance metrics and how design directly contributes to business goals. Demonstrating an understanding of the iGaming and finance verticals will be a significant advantage.

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📌 Application Steps

To apply for this Lead Web Designer position:

• Submit your application through the Growth Leads careers portal.

• Curate Your Portfolio: Select your strongest 3-5 case studies that highlight your UI/UX expertise, problem-solving skills, and impact on business metrics, with a particular focus on projects demonstrating your Figma proficiency.

• Optimize Your Resume: Tailor your resume to emphasize leadership experience, proficiency with Figma and Adobe Creative Suite, and any relevant experience in performance-driven design or the iGaming/finance sectors. Use keywords from the job description.

• Prepare Your Presentation: Practice presenting your portfolio case studies. Be ready to articulate your design process, the challenges you overcame, and the quantifiable results achieved. Prepare to discuss your approach to design systems and collaboration.

• Research Growth Leads: Thoroughly understand Growth Leads' business model, target industries (iGaming, finance), and their approach to lead generation and digital marketing. This will help you tailor your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.