Lead UX Designer

📍 Job Overview

Job Title: Lead UX Designer

Company: Bjak

Location: Seoul, South Korea

Job Type: Full-time

Category: Product Design / User Experience

Date Posted: July 31, 2026

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: Remote (with potential for hybrid)

🚀 Role Summary

• Spearhead the creation of beautiful, fast, and intuitive user interfaces for AI-native applications, focusing on visual design and user experience.

• Develop and maintain robust UI components and design systems to ensure consistency and scalability across the product suite.

• Collaborate closely with Product Designers and Engineers to translate user needs and product strategy into exceptional, pixel-perfect interface designs.

• Drive continuous improvement in product interface quality through meticulous refinement of layouts, typography, spacing, and overall visual consistency.

• Contribute to a high-talent-density team environment focused on fast execution, strong ownership, and practical application of AI for billions of users.

📝 Enhancement Note: The role is explicitly for a "Lead UX Designer" focused on UI aspects, suggesting a blend of individual contribution and potential mentorship or guidance within a design team. The emphasis on AI-native products and "minimal prompting" indicates a forward-thinking product strategy that designers must align with. The "telecommute" and "remote_derived": true flags, combined with the Seoul location, suggest a remote role primarily based in South Korea, or a hybrid model if local presence is preferred by the candidate or company.

📈 Primary Responsibilities

• Design and execute high-quality user interfaces that are clear, polished, and easy to use, aligning with the company's mission of bringing AI intelligence to everyday users.

• Build, manage, and evolve a comprehensive design system, ensuring reusability, consistency, and efficiency in the design and development process.

• Meticulously refine visual elements, including layouts, typography, spacing, and color palettes, to enhance user experience and brand identity.

• Partner effectively with product management and engineering teams to ensure seamless integration of design specifications and timely delivery of pixel-perfect user experiences.

• Proactively identify opportunities for interface improvement and implement enhancements to elevate the overall product quality and user satisfaction.

• Contribute to the strategic direction of product design by providing insights and innovative solutions for complex user problems within an AI-driven context.

📝 Enhancement Note: The responsibilities emphasize a strong focus on execution and craftsmanship ("pixel-perfect experiences," "meticulous refinement"). The inclusion of "design systems" and "UI components" points towards a need for a structured and scalable approach to design, common in fast-growing tech companies. The mention of "AI-native" products and "AI intelligence to conversations, errands, organising and workflows" highlights the unique domain the designer will be working within.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Interaction Design, Human-Computer Interaction (HCI), or a related field is typically expected for roles of this caliber. Equivalent practical experience will also be considered.

Experience: 5-10 years of progressive experience in UI design, with a significant portion focused on digital products and user interfaces. Experience in a fast-paced, high-growth technology environment is highly desirable.

Required Skills:

• Strong portfolio: Demonstrating a robust track record of UI design work, showcasing visual design, typography, and layout skills across various digital platforms.

• Visual Design Excellence: Exceptional eye for detail, aesthetics, and the ability to create visually appealing and engaging interfaces.

• Typography & Layout Mastery: Deep understanding of typographic principles and layout best practices to create clear, readable, and aesthetically pleasing designs.

• Design System Proficiency: Proven experience in building, maintaining, and scaling design systems, including component libraries and style guides.

• Figma Expertise: Advanced proficiency in Figma for all aspects of the design process, including wireframing, prototyping, and high-fidelity UI design.

• Attention to Detail: Meticulous craftsmanship and a commitment to delivering pixel-perfect designs.

• Collaboration Skills: Ability to work effectively within cross-functional teams, including product managers, engineers, and other designers.

Preferred Skills:

• Experience designing for AI-powered products or complex workflow applications.

• Familiarity with user research methodologies and incorporating user feedback into design iterations.

• Understanding of front-end development principles (HTML, CSS, JavaScript) to facilitate better collaboration with engineers.

• Experience with interactive prototyping tools beyond Figma.

• Ability to articulate design decisions clearly and persuasively to stakeholders.

📝 Enhancement Note: The experience level is inferred from "Lead" in the title and the "5-10 years" AI-derived experience. The emphasis on a "strong portfolio" is critical for design roles, and specific skills like "Figma," "design systems," and "pixel-perfect design" are core requirements for UI-focused positions in modern tech companies. The preferred skills suggest an ideal candidate would have some exposure to the nuances of AI product design.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 distinct UI design projects that highlight your visual design skills, problem-solving approach, and impact.

• For each project, clearly articulate the problem statement, your role and responsibilities, the design process followed, key design decisions, and the final outcome or impact.

• Include detailed examples of UI components, screen layouts, typography choices, and overall visual styling.

• Demonstrate your experience with Figma, including how you've leveraged its features for efficient design and collaboration.

• Present examples of your work on design systems, including component libraries, style guides, and how they ensured consistency. Process Documentation:

• For case studies, clearly outline the workflow from initial concept to final implementation, emphasizing your contribution at each stage.

• Detail how you translated user needs and product requirements into design solutions, showcasing iterative design processes.

• Provide examples of how you collaborated with engineering to ensure design fidelity and resolve implementation challenges.

• If applicable, include examples of how your designs contributed to measurable improvements in user engagement, task completion rates, or efficiency.

📝 Enhancement Note: For a Lead UX Designer role, the portfolio is paramount. The requirements here focus on demonstrating not just aesthetic skill but also a structured design process, problem-solving ability, and collaborative effectiveness. The emphasis on design systems and Figma is directly tied to the stated requirements, suggesting these will be heavily scrutinized.

💵 Compensation & Benefits

Salary Range:

Given the location (Seoul, South Korea), the experience level (5-10 years), and the role of Lead UX Designer in a tech company focused on AI, a competitive salary range can be estimated.

• Estimated Range: ₩70,000,000 - ₩110,000,000 KRW per year.

This range is based on industry benchmarks for experienced UI/UX designers in South Korea, considering the specialized nature of AI product design and the company's growth-stage profile. Factors such as specific experience, negotiation skills, and the company's compensation philosophy will influence the final offer.

Benefits:

• Comprehensive Health Insurance: Covering medical, dental, and vision.

• Paid Time Off: Generous vacation days, sick leave, and public holidays.

• Professional Development: Budget for conferences, courses, and training to foster skill growth in UI/UX and AI design.

• Remote Work Stipend: Support for home office setup and internet connectivity.

• Equity/Stock Options: Potential for ownership in a growing AI startup.

• Team Events & Socials: Opportunities for team bonding and networking.

• Flexible Working Hours: Accommodating different time zones and personal schedules, within reasonable limits.

Working Hours: Approximately 40 hours per week, with flexibility to accommodate project deadlines and international team collaboration.

📝 Enhancement Note: Salary estimation is based on typical compensation for experienced design professionals in a major tech hub like Seoul, with an adjustment for the specialized AI focus. Benefits are standard for tech roles but tailored to include remote work support and professional development crucial for design roles. The "telecommute" and "remote_derived": true flags suggest remote work, so a stipend for home office setup is a relevant benefit.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, Artificial Intelligence, Software Development. Bjak is focused on developing AI-native applications to organize daily lives, aiming to bring intelligence to conversations, errands, and workflows with minimal user prompting. This positions them at the forefront of AI application development.

Company Size: The description implies a smaller, high-talent-density team ("small, highly capable teams," "high talent density," "fast execution speed," "strong ownership"). This suggests a dynamic startup or growth-stage environment, likely with <100 employees.

Founded: The founding date is not provided. However, the mission and focus on AI-native applications suggest a relatively modern company, likely founded within the last decade, aiming to disrupt existing productivity tools.

Team Structure:

• The design team, while not explicitly detailed, is implied to be integrated with product management and engineering.

• The Lead UX Designer will likely work closely with Product Designers, Software Engineers, and Product Managers.

• The "high talent density" model suggests a flat or lean hierarchy, with individuals expected to operate autonomously and make decisions. Methodology:

• Data-Driven Design: While not explicitly stated for design, the company's mission to improve user efficiency (~90% reduced time) implies a strong focus on metrics and user outcomes. Designers are expected to contribute to this by creating effective interfaces.

• Agile & Iterative Development: The emphasis on "fast execution speed" and "practical execution" suggests an agile development methodology, where design is an integral and iterative part of the product development cycle.

• User-Centricity: The core mission revolves around user benefit ("smart assistant for everyday users," "help users complete tasks daily enjoyable"), indicating that user needs and experience are central to the design and development process.

Company Website: https://bjak.my/en/about-us

📝 Enhancement Note: The company culture is described as high-performance, emphasizing talent, speed, and ownership. This is typical of early-stage tech startups or companies focused on rapid innovation in AI. The design team's integration with product and engineering is crucial for rapid iteration.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Lead UX Designer," indicating a mid-to-senior level position. It implies a significant level of autonomy, responsibility, and potentially the opportunity to guide or mentor junior designers. The focus is on individual contribution to high-impact projects within the AI product space.

Reporting Structure: While not explicitly stated, a Lead UX Designer typically reports to a Head of Design, Director of Product, or a similar senior leadership role. They will work closely with Product Managers and Engineering Leads on a day-to-day basis.

Operations Impact: The Lead UX Designer's impact is directly tied to the usability, efficiency, and overall adoption of Bjak's AI-native products. By creating intuitive and effective interfaces, they will directly contribute to the company's mission of reducing user time on tasks by ~90% and making daily workflows more enjoyable. Their work will influence user perception, engagement, and ultimately, the success of the product in achieving its ambitious goals.

Growth Opportunities:

• Leadership & Mentorship: Opportunity to grow into a Design Lead or Manager role, overseeing a team and shaping design strategy.

• Specialization in AI Design: Deepen expertise in designing for cutting-edge AI applications, a highly in-demand skill set.

• Product Strategy Influence: Contribute significantly to product direction by providing user-centric insights and design solutions.

• Skill Expansion: Develop skills in areas such as advanced interaction design, user research, and potentially contributing to product management strategy.

• Impactful Work: Be part of a mission-driven company aiming to bring practical AI benefits to billions globally, offering a high level of job satisfaction and professional accomplishment.

📝 Enhancement Note: The "Lead" title suggests a trajectory beyond individual contributor, pointing towards potential leadership growth. The AI focus offers a unique specialization opportunity. The company's mission provides a strong sense of purpose and potential for significant impact.

🌐 Work Environment

Office Type: The job is listed as "TELECOMMUTE" and "remote_derived": true, indicating a fully remote work environment. However, the mention of "Seoul, South Korea" as the location and the possibility of "virtual meetings and/or onsite" interviews suggests that while remote is the primary mode, there might be an office presence in Seoul or an expectation for occasional in-person collaboration if the candidate is local.

Office Location(s): The primary location specified is Seoul, South Korea. Other potential company locations are not detailed but can be inferred from the domain bjak.my, suggesting potential operations or origin in Malaysia, with a significant presence or team in South Korea.

Workspace Context:

• Remote-First Culture: Expect a work environment that prioritizes effective communication and collaboration tools for distributed teams.

• Technology-Rich: Access to modern design tools (Figma) and collaboration platforms essential for remote work.

• Collaborative and Independent: A balance between autonomous work on design tasks and active participation in team discussions, critiques, and project meetings.

• Fast-Paced: The environment is characterized by "fast execution speed" and "strong ownership," requiring adaptability and proactive engagement.

Work Schedule: The standard workweek is approximately 40 hours. However, given the remote nature and potential for international team collaboration, there may be a need for flexibility in working hours to accommodate different time zones.

📝 Enhancement Note: The remote nature is key, but the Seoul location and mention of potential onsite interviews warrant a nuanced description of the work environment. The company's culture of "fast execution" and "high talent density" will shape the remote work experience.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Candidates must submit their application, which includes a strong portfolio as a critical component.

• Initial Screening: Applications and portfolios will be reviewed by team members for initial fit.

• Round 1 Interview: Likely a discussion with a hiring manager or senior team member focusing on design philosophy, experience, and cultural fit.

• Design Challenge: A practical exercise to assess problem-solving skills, design process, and ability to create effective UI solutions under constraints.

• Round 2 Interview: May involve a deep dive into the design challenge, discussion of portfolio projects, and interaction with other team members (e.g., engineers, product managers).

• Final Evaluation: Assessment of overall fit, skills, and potential contribution to the team and company mission.

• Decision & Offer: Prompt decision and offer extended to successful candidates.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest UI design projects that align with the role's requirements (AI-native products, visual design, design systems).

• Showcase Process: Clearly articulate your design thinking, problem-solving approach, and iterative process for each project. Use visuals to support your narrative.

• Highlight Figma Skills: Demonstrate your proficiency in Figma, including how you've used it for complex UI design, prototyping, and design system management.

• Emphasize Visual Craftsmanship: Pay close attention to the presentation of your portfolio. Ensure it is visually appealing, well-organized, and showcases your attention to detail and pixel-perfect execution.

• Quantify Impact: Where possible, include metrics or outcomes that demonstrate the positive impact of your designs on user experience or business goals.

• Tailor to AI: If possible, include projects that show an understanding of designing for AI-driven features or complex workflows.

Challenge Preparation:

• Understand the Constraints: Be prepared for a design challenge that tests your ability to work within specific parameters (time, scope, user needs).

• Focus on Process: Demonstrate your thinking process, not just the final output. Explain your rationale for design decisions.

• Communicate Clearly: Practice articulating your design choices, trade-offs, and solutions concisely and persuasively.

• Leverage Figma: Be ready to execute the challenge using Figma, showcasing your efficiency and skill with the tool.

📝 Enhancement Note: The interview process emphasizes a portfolio-driven approach, common in design roles. The inclusion of a design challenge is standard for assessing practical skills. The advice focuses on how to best present relevant experience and skills for this specific role.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design tool. Proficiency is mandatory for UI design, prototyping, and design system management.

• Prototyping Tools: While Figma has robust prototyping capabilities, familiarity with others (e.g., InVision, Adobe XD) might be beneficial but not explicitly required.

Analytics & Reporting:

• While not a direct responsibility of the Lead UX Designer, familiarity with how user behavior is tracked and analyzed (e.g., using tools like Amplitude, Mixpanel, Google Analytics) can inform design decisions and help in understanding product impact. CRM & Automation:

• Not directly relevant to this role's core responsibilities. Design System Management:

• Tools and methodologies for managing component libraries, style guides, and design tokens are critical. This is primarily handled within Figma, but understanding version control and documentation practices is key.

📝 Enhancement Note: Figma is the explicitly stated and critical tool for this role. The other tools listed are contextual for a tech environment and inform candidates about the broader ecosystem they might interact with.

👥 Team Culture & Values

Operations Values:

• High Talent Density & Quality: A commitment to hiring and working with exceptionally skilled individuals who can operate independently and make sound decisions.

• Fast Execution & Practicality: A focus on rapid iteration, efficient problem-solving, and delivering tangible results rather than getting bogged down in theoretical discussions.

• Strong Ownership: Team members are expected to take full responsibility for their work, from concept to completion, and to proactively identify and solve problems.

• Product Quality & Craftsmanship: A deep care for the quality of the product, with an emphasis on meticulous detail and delivering polished, user-friendly experiences.

• AI for Good: A mission-driven approach focused on leveraging AI to create genuinely useful tools that benefit billions of people globally.

Collaboration Style:

• Cross-functional Integration: Close collaboration with product management and engineering is essential for rapid development and ensuring design feasibility.

• Direct Communication: Expect open, direct, and efficient communication within a lean team structure.

• Feedback Culture: While not explicitly detailed, a fast-paced environment often implies a culture of continuous feedback and constructive critique to drive improvements.

• Independent Contribution: While collaboration is key, individuals are expected to operate independently, manage their time effectively, and contribute significantly without constant oversight.

📝 Enhancement Note: The company culture is clearly defined by its emphasis on excellence, speed, and impact. The values are geared towards creating a high-performing environment where skilled individuals can thrive and contribute to ambitious goals.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing for AI Complexity: Creating intuitive interfaces for sophisticated AI functionalities that require minimal prompting can be challenging, demanding innovative solutions to abstract concepts.

• Balancing Speed and Quality: Maintaining high design standards and pixel-perfect execution while operating in a fast-paced, iterative environment requires strong time management and prioritization skills.

• Scalability of Design Systems: As the product suite grows and AI capabilities expand, ensuring the design system remains robust, scalable, and adaptable will be an ongoing challenge.

• User Adoption of New Paradigms: Educating users and ensuring smooth adoption of AI-native workflows that may differ significantly from traditional applications.

Learning & Development Opportunities:

• AI-Specific Design Expertise: Gaining specialized knowledge in UX/UI for artificial intelligence applications, a rapidly growing and in-demand field.

• Product Strategy Contribution: Opportunity to influence the direction of AI products and contribute to defining the user experience of future technologies.

• Leadership Development: Potential to take on more leadership responsibilities, mentor junior designers, and shape design processes.

• Cutting-Edge Technology: Working with advanced AI models and tools, staying at the forefront of technological innovation.

• Growth in a Startup Environment: Experiencing rapid growth, scaling challenges, and the dynamic nature of a technology startup.

📝 Enhancement Note: The challenges are specific to the AI product domain and the company's operational style. The growth opportunities highlight the unique advantages of working in an AI-focused startup.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a complex UI for a novel technology or a feature that required significant user education. How did you approach it?" (Focus on your process, user research, and iterative refinement.)

• "How do you approach building and maintaining a design system for a rapidly evolving product? What are the key challenges?" (Highlight your experience with Figma, component libraries, and collaboration.)

• "Imagine we are developing a feature that allows users to automate multi-step workflows with minimal prompting. What are some initial UI/UX considerations you would explore?" (Demonstrate your thinking for AI-driven features and user simplification.) Company & Culture Questions:

• "Based on our mission and how we work, how do you see your design philosophy aligning with our focus on high talent density and fast execution?" (Show you understand their culture and can articulate your fit.)

• "What are your thoughts on the future of AI in everyday applications, and how do you envision UX/UI playing a critical role?" (Demonstrate your passion and strategic thinking about AI.)

• "How do you handle constructive criticism on your designs, especially in a fast-paced environment where rapid iteration is key?" (Address your adaptability and resilience.) Portfolio Presentation Strategy:

• Storytelling: For each project, craft a narrative that clearly explains the problem, your solution, and the impact.

• Visual Clarity: Ensure your Figma designs are presented cleanly, with clear annotations explaining key decisions and interactions.

• Process Emphasis: Walk through your design process, highlighting key decision points and how you leveraged Figma and design principles.

• Highlight Design System Work: Dedicate a section or clear examples to showcase your experience with design systems and their benefits.

• Quantify Outcomes: If possible, share metrics or user feedback that demonstrate the success of your designs.

• Be Prepared for Questions: Anticipate questions about your design choices, trade-offs, and how you would approach similar challenges at Bjak.

📝 Enhancement Note: The interview preparation advice focuses on the specific demands of a Lead UX Designer role in an AI-focused, fast-paced company. Questions are framed to elicit responses that demonstrate relevant skills, cultural fit, and strategic thinking.

📌 Application Steps

To apply for this Lead UX Designer position:

• Submit Your Application: Navigate to the provided application link and complete the initial submission form.

• Curate Your Portfolio: Select your most relevant UI design projects. Ensure your portfolio clearly showcases your visual design skills, Figma proficiency, design system experience, and understanding of user-centered design principles. Tailor it to highlight any experience with complex applications or AI-related concepts.

• Optimize Your Resume: Highlight your years of experience, key skills (UI Design, Visual Design, Figma, Design Systems), and any achievements that demonstrate impact and craftsmanship. Use keywords from the job description.

• Prepare for Interview Questions: Review the suggested interview questions and practice articulating your experience, design philosophy, and how you would contribute to Bjak's mission. Think about specific examples from your portfolio to illustrate your points.

• Research Bjak: Understand the company's mission, product focus (AI-native applications), and culture of high talent density and fast execution. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.