Lead UX Designer

📍 Job Overview

Job Title: Lead UX Designer

Company: AT&T

Location: Atlanta, Georgia, United States

Job Type: FULL_TIME

Category: User Experience (UX) Design / Product Design

Date Posted: 2026-05-21

Experience Level: 5-10 years

Remote Status: On-site

🚀 Role Summary

• Lead the end-to-end design process for digital products, from conceptualization to final implementation, ensuring a user-centric approach.

• Develop and maintain comprehensive user flows, wireframes, and interactive prototypes to clearly communicate design solutions and user journeys.

• Collaborate closely with cross-functional teams, including UI designers, developers, product managers, and QA, to deliver cohesive and high-quality digital experiences.

• Drive user research initiatives, including qualitative and quantitative methods, to deeply understand user needs, behaviors, and pain points, translating insights into actionable design strategies.

• Champion accessibility standards (WCAG) and inclusive design principles, ensuring all digital products are usable by everyone.

📝 Enhancement Note: This role is positioned as a Lead UX Designer, implying a significant level of autonomy, strategic input, and mentorship responsibilities. The emphasis on creating wireframes, prototypes, and user research suggests a hands-on design role with a strong focus on the user journey and information architecture. The requirement for experience with front-end technologies like HTML, CSS, and JavaScript indicates a need for designers who understand the technical feasibility of their designs.

📈 Primary Responsibilities

• Design and develop intuitive user interfaces, interactive prototypes, and detailed wireframes that effectively visualize and communicate design solutions.

• Conduct comprehensive user research, including interviews, surveys, and usability testing, to gather insights into user needs, behaviors, and pain points.

• Translate complex user needs and research findings into actionable design strategies, defining optimal information architecture, content hierarchy, and user flows.

• Create high-fidelity mockups and design system components, ensuring consistency and adherence to AT&T's brand guidelines and aesthetic principles across all platforms.

• Collaborate closely with product managers, UI designers, developers, and QA teams to ensure seamless integration of design into the development lifecycle and deliver cohesive, high-quality digital products.

• Apply WCAG standards to ensure designs meet usability and accessibility requirements, promoting inclusive digital experiences.

• Introduce and implement new design methodologies and micro-interaction patterns to enhance user engagement and product usability.

• Maintain comprehensive design documentation, including design specifications, style guides, and user research reports, for audits and future reference.

• Independently manage multiple design projects from conception through completion, prioritizing tasks and ensuring timely delivery.

• Contribute to the continuous improvement of the design group's processes and best practices, potentially mentoring junior designers.

📝 Enhancement Note: The responsibilities highlight a blend of strategic design thinking, hands-on execution, and cross-functional collaboration. The explicit mention of "introducing new design methodologies and micro-interaction patterns" suggests an expectation for innovation and staying ahead of industry trends. The need for "comprehensive design documentation" underscores the importance of thoroughness and maintainability in design artifacts.

🎓 Skills & Qualifications

Education: Requires a Bachelor’s degree, or foreign equivalent degree in Computer Interaction, Computer Science, Software Engineering, or Design Management.

Experience: Requires 5 years of progressive, post-baccalaureate experience in the job offered or 5 years of progressive, post-baccalaureate experience in a related occupation.

Required Skills:

• Proven experience in User Flows, Wire-framing, and Interaction Design.

• Expertise in Visual Design & UI principles and application.

• Strong understanding and application of Design Systems.

• Proficiency in Accessibility Design (WCAG) standards.

• Experience with Micro Interactions and Responsive Design techniques.

• Demonstrated proficiency with design and prototyping tools such as Figma, Sketch, Adobe XD, and InVision.

• Foundational knowledge of front-end technologies including HTML, CSS, and JavaScript to inform design decisions.

• Experience conducting qualitative and quantitative user research (interviews, surveys, usability testing).

• Ability to define navigation structures, content hierarchy, and workflows.

Preferred Skills:

• Experience mentoring junior designers.

• Familiarity with creating and maintaining design systems.

• Experience with user research methodologies beyond usability testing.

• Portfolio demonstrating a strong understanding of user-centered design principles and successful product launches.

📝 Enhancement Note: The requirements specify a Bachelor's degree in a design or technology-related field and a minimum of 5 years of progressive experience. The listed skills are highly specific to UX/UI design, emphasizing both the creative and technical aspects of the role, including a need for designers who can bridge the gap between design and development by understanding HTML, CSS, and JavaScript. The mention of "progressive, post-baccalaureate experience" indicates a need for continuous growth and increasing responsibility throughout the candidate's career.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a minimum of 5 years of design experience, with a strong emphasis on end-to-end UX/UI design projects.

• Detailed case studies demonstrating the application of User Flows, Wire-framing, Interaction Design, Visual Design & UI, and Design Systems.

• Projects that clearly illustrate the understanding and implementation of Accessibility Design (WCAG), Micro Interactions, and Responsive Design.

• Examples of work created using Figma, Sketch, Adobe XD, and InVision, showcasing proficiency with these industry-standard tools.

• Evidence of ability to leverage foundational knowledge of HTML, CSS, and JavaScript in design processes.

• Documentation of user research processes, including methodologies used (interviews, surveys, usability testing) and how findings informed design decisions.

Process Documentation:

• Examples of comprehensive design documentation, including wireframes, prototypes, and high-fidelity mockups.

• Documentation of how designs were validated for usability, accessibility, and security compliance.

• Examples of collaboration with product managers, developers, and QA teams, detailing the process of integration and delivery.

• Case studies highlighting the introduction and application of new design methodologies or micro-interaction patterns.

• Documentation demonstrating adherence to brand guidelines and the creation/maintenance of design system components.

📝 Enhancement Note: The portfolio requirements are critical for this role, necessitating detailed case studies that not only showcase visual design skills but also the strategic thinking, research methodologies, and technical understanding required for a Lead UX Designer. Emphasis on process documentation and collaboration with development teams is key, indicating that AT&T values designers who can articulate their design decisions and work effectively in a product development lifecycle.

💵 Compensation & Benefits

Salary Range: AT&T offers a competitive salary range for this Lead UX Designer position, estimated between $160,000 and $192,600 USD annually. This range is determined by factors such as experience, skills, and performance, aligning with industry benchmarks for lead-level design roles in major metropolitan areas.

Benefits:

• Comprehensive Medical, Dental, and Vision coverage.

• 401(k) retirement savings plan with company contributions.

• Tuition reimbursement program for continued education and professional development.

• Generous Paid Time Off (PTO) and company holidays, with at least 23 days of vacation annually plus 9 designated holidays.

• Paid Parental Leave and Paid Caregiver Leave to support work-life balance.

• Additional sick leave beyond state and local requirements may be available.

• Adoption Reimbursement assistance.

• Disability Benefits, including Short Term and Long Term coverage.

• Life and Accidental Death Insurance policies.

• Supplemental benefit programs: Critical Illness, Accident Hospital Indemnity, and Group Legal services.

• Employee Assistance Programs (EAP) for confidential support.

• Extensive employee wellness programs promoting health and well-being.

• Significant employee discounts on eligible AT&T mobility plans, internet services, and accessories.

Working Hours: The standard work schedule is 40 hours per week, consistent with a full-time, regular employment status.

📝 Enhancement Note: The salary range provided ($160,000 - $192,600 USD annually) is explicitly stated in the job description and aligns with typical compensation for a Lead UX Designer role with 5+ years of experience in a major US city. The benefits package is extensive, covering health, financial well-being, professional development, and work-life balance initiatives, which are attractive perks for experienced professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: AT&T operates within the telecommunications and media industry, a dynamic sector characterized by rapid technological advancements, intense competition, and a constant need for innovation in digital services and customer experience. This context means UX designers at AT&T must be adaptable, forward-thinking, and focused on delivering cutting-edge solutions.

Company Size: AT&T is a global leader in telecommunications and technology, employing a vast number of individuals worldwide. This large scale implies a complex organizational structure with numerous opportunities for cross-functional collaboration and exposure to diverse projects, but also requires designers to navigate established processes and potentially larger teams.

Founded: Founded in 1983 (as AT&T Corporation, with roots tracing back to 1885), AT&T has a long history of innovation and evolution. This legacy suggests a company that values both tradition and forward momentum, with established design principles that are continuously being updated to meet modern user expectations and technological capabilities.

Team Structure:

• The UX Design team at AT&T, while part of a large corporation, likely operates with specialized sub-teams focusing on different product areas or customer segments.

• The reporting structure for a Lead UX Designer typically involves reporting to a Senior UX Manager or Director, with direct oversight and mentorship of junior designers.

Methodology:

• Data analysis and insights are crucial, with UX teams leveraging user research data, analytics, and A/B testing results to inform design decisions and measure impact.

• Workflow planning and optimization strategies are employed to ensure efficient design processes, from concept to delivery, often involving agile methodologies.

• Automation and efficiency practices are encouraged, particularly in areas like design systems, component libraries, and prototyping tools, to streamline the design workflow and ensure consistency.

Company Website: https://www.att.com/

📝 Enhancement Note: The company context emphasizes AT&T's position as a major player in a fast-paced industry. For a UX Designer, this means working on large-scale, impactful projects where user experience is critical for customer acquisition and retention. The team structure and methodology suggest a collaborative environment where data-driven decisions and efficient processes are paramount.

📈 Career & Growth Analysis

Operations Career Level: This role is a "Lead" position, signifying a senior-level individual contributor with leadership responsibilities. A Lead UX Designer is expected to not only excel in individual design tasks but also guide the design direction for projects, mentor junior team members, and contribute to the strategic vision of the UX team.

Reporting Structure: The Lead UX Designer typically reports to a UX Manager or Director and works closely with Product Managers and Engineering Leads. This position acts as a bridge, translating high-level business objectives into user-centered design solutions and ensuring effective communication and collaboration across these functions.

Operations Impact: The impact of a Lead UX Designer at AT&T is substantial, influencing the usability, accessibility, and overall customer experience of critical digital products and services. Effective UX design directly contributes to customer satisfaction, adoption rates, brand loyalty, and ultimately, revenue generation by enhancing user engagement and reducing friction in customer journeys.

Growth Opportunities:

• Operations Skill Advancement: Potential to advance to Senior UX Designer, Principal UX Designer, or UX Manager roles, taking on more strategic responsibilities and managing larger design initiatives or teams.

• Operations Skill Development: Opportunities to deepen expertise in specialized areas like user research, interaction design, design systems, or accessibility, and to learn new tools and methodologies.

• Operations Leadership Potential: Development of leadership skills through mentoring junior designers, leading design critiques, and contributing to strategic planning and process improvements within the UX department.

📝 Enhancement Note: The "Lead" title clearly indicates a senior role with growth potential. The career analysis emphasizes the opportunity to move into more strategic or managerial positions, or to specialize further within UX design. The role's impact is tied directly to customer experience and business outcomes, making it a pivotal position within AT&T's product development framework.

🌐 Work Environment

Office Type: The job is located at 1025 Lenox Park Blvd NE, Atlanta, GA 30319, indicating an on-site work environment within a corporate office setting. This environment is designed to foster collaboration and provide access to necessary resources.

Office Location(s): The primary location specified is Atlanta, Georgia. This major metropolitan hub offers a vibrant business environment with access to talent and resources. Commuting to this location would be expected for this role.

Workspace Context:

• The workspace is likely to be a modern office designed for collaboration, potentially featuring open-plan areas, meeting rooms, and dedicated quiet zones for focused work.

• Access to necessary operations tools and technology, including high-performance workstations, design software licenses, and potentially VR/AR equipment for advanced prototyping, would be standard.

• Opportunities for interaction with the broader UX team, product management, and engineering departments are abundant, facilitating a dynamic and collaborative work atmosphere.

Work Schedule: The specified work schedule is 40 hours per week, indicating a standard full-time commitment. While the role is on-site, AT&T's culture may offer some flexibility within the standard business hours, though core hours are likely expected for team collaboration.

📝 Enhancement Note: The on-site requirement in Atlanta means candidates should be prepared for a traditional office-based work structure. The description of the workspace suggests an environment conducive to collaboration and access to resources essential for UX design work.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or a recruiter will likely conduct an initial screening to assess basic qualifications, experience, and cultural fit.

• Portfolio Review & Presentation: A key stage will involve presenting a curated selection of design work from your portfolio, focusing on case studies that demonstrate your process, problem-solving skills, and impact. Be prepared to walk through your design decisions, user research findings, and the rationale behind your solutions.

• Technical/Design Challenge: You may be given a design exercise or a case study to complete within a specified timeframe. This could involve creating wireframes, user flows, or a high-fidelity mockup for a given problem.

• Team/Manager Interviews: Interviews with the hiring manager and potential team members (UX designers, product managers, engineers) to assess technical proficiency, collaboration style, mentorship capabilities, and alignment with AT&T's culture.

• Final Round: Typically involves discussions with senior leadership to confirm overall fit and strategic alignment.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent your skills and experience for a Lead UX Designer role. Prioritize projects that showcase end-to-end design thinking, user research integration, and measurable impact.

• Tell a Story: For each project, clearly articulate the problem, your role, the process you followed (research, ideation, design, testing), the challenges you faced, and the final outcome or impact (preferably with quantifiable results).

• Highlight Process & Rationale: Emphasize your thought process, design decisions, and the user-centered rationale behind them. Show how you leveraged user research and data to inform your designs.

• Showcase Technical Understanding: If applicable, demonstrate how your understanding of HTML, CSS, and JavaScript influenced your design choices or how you collaborated with developers.

• Present Clearly and Concisely: Be prepared to present your portfolio effectively, using clear visuals and concise explanations. Practice your presentation to ensure it flows well and stays within allotted time.

Challenge Preparation:

• Understand the Problem: If given a design challenge, thoroughly analyze the brief, ask clarifying questions, and define the core problem you are trying to solve.

• Outline Your Approach: Before diving into design, outline your strategy, including research methods (even if hypothetical), key user assumptions, and design goals.

• Focus on Process: Demonstrate a structured design process. Even if time is limited, show how you would approach the problem systematically.

• Communicate Your Thinking: Articulate your decisions clearly. Explain why you chose certain solutions over others and how they address the user needs and business objectives.

📝 Enhancement Note: The interview process is expected to be rigorous, with a strong emphasis on portfolio presentation and the ability to articulate design strategy and process. Candidates should prepare detailed case studies that highlight their leadership potential, mentorship capabilities, and understanding of technical constraints.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma, Sketch, Adobe XD, InVision. Proficiency in at least one of these is essential, with familiarity across multiple being a significant advantage.

• User Research & Testing: Tools like UserTesting.com, Lookback, Maze, or similar platforms for conducting remote usability testing and gathering qualitative/quantitative feedback.

• Collaboration & Documentation: Tools such as Jira, Confluence, Miro, or Slack for project management, team communication, and documentation of design processes and decisions.

Analytics & Reporting:

• Experience with analytics platforms like Google Analytics, Adobe Analytics, or internal AT&T analytics tools to understand user behavior and measure the impact of design changes.

CRM & Automation:

• While not a primary UX tool, an understanding of how UX designs integrate with CRM systems (like Salesforce) and marketing automation platforms can be beneficial for designing seamless customer journeys.

• Familiarity with design system tools and libraries for efficient component management and scalability.

📝 Enhancement Note: The technology stack is heavily focused on industry-standard UX/UI design tools. Proficiency in Figma, Sketch, or Adobe XD is a must-have, alongside experience with prototyping and user research platforms. An understanding of how designs integrate with broader business systems like CRMs is also valuable.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A core value dedicated to understanding and fulfilling user needs, ensuring that every design decision prioritizes the end-user experience.

• Collaboration: Emphasis on teamwork and open communication, fostering an environment where designers, product managers, and engineers work together seamlessly to achieve common goals.

• Innovation: Encouraging the exploration of new ideas, technologies, and design methodologies to push the boundaries of digital experiences and create engaging solutions.

• Excellence & Quality: A commitment to delivering high-quality, polished, and effective designs that meet rigorous standards for usability, accessibility, and aesthetic appeal.

• Data-Driven Decisions: Utilizing research, analytics, and feedback to inform design choices and measure the success of implemented solutions.

Collaboration Style:

• Cross-functional Integration: Designers are expected to be active participants in cross-functional team meetings, contributing to product strategy and providing design expertise throughout the development lifecycle.

• Constructive Feedback Culture: An environment where feedback is regularly exchanged, both given and received constructively, to refine designs and foster continuous improvement.

• Knowledge Sharing: Encouraging the sharing of best practices, design trends, and learnings through internal presentations, workshops, and collaborative platforms.

📝 Enhancement Note: AT&T's culture likely values a blend of innovation and structured execution, typical of a large, established technology company. The emphasis on user-centricity, collaboration, and data-driven decision-making are key cultural indicators for operations and design roles.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating Large-Scale Systems: Working within a complex, enterprise-level organization like AT&T means dealing with established systems, processes, and a diverse range of stakeholders, requiring strong communication and negotiation skills.

• Balancing User Needs with Business Objectives: Effectively advocating for user needs while aligning with business goals, technical constraints, and project timelines presents a continuous challenge that requires strategic thinking and compromise.

• Keeping Pace with Technological Evolution: The rapid advancements in technology and user expectations demand continuous learning and adaptation to ensure designs remain relevant and innovative.

• Ensuring Consistency Across Diverse Products: Maintaining a cohesive user experience and brand identity across a wide portfolio of products and services requires robust design systems and strong governance.

Learning & Development Opportunities:

• Operations Skill Advancement: Opportunities to gain expertise in areas like advanced prototyping, user research methodologies, design system architecture, and accessibility auditing.

• Industry Conference & Certification Participation: Support for attending relevant UX conferences (e.g., UXPA, CHI) and pursuing certifications to stay abreast of industry trends and best practices.

• Operations Mentorship & Leadership: Development through formal mentorship programs, leading design initiatives, and potentially stepping into management roles, honing leadership and strategic planning skills.

📝 Enhancement Note: The challenges highlight the complexities of working in a large enterprise, emphasizing the need for adaptability, strong communication, and continuous learning. The growth opportunities are well-defined, pointing towards career progression within UX design or into leadership positions.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance conflicting stakeholder requirements with user needs. How did you approach it, and what was the outcome?" (Focus on your negotiation, user advocacy, and problem-solving skills.)

• "How do you approach designing for accessibility (WCAG compliance)? Can you provide an example of a design challenge related to accessibility and how you solved it?" (Demonstrate your understanding of WCAG standards and inclusive design principles.)

• "Walk us through your process for creating and maintaining a design system. What are the key components, and how do you ensure adoption and consistency?" (Highlight your experience with design systems and their importance for scalability and efficiency.)

Company & Culture Questions:

• "What interests you about AT&T and this specific role as a Lead UX Designer?" (Research AT&T's recent innovations, their mission, and how your skills align.)

• "How do you mentor junior designers or contribute to the growth of a design team?" (Prepare examples of your leadership and collaborative approach.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, use a clear structure: Problem -> Your Role -> Process -> Solution -> Impact/Results.

• Highlight Your Leadership: For Lead UX Designer roles, emphasize instances where you drove design direction, mentored others, or influenced strategy.

• Show, Don't Just Tell: Use visuals effectively – sketches, wireframes, prototypes, user flow diagrams, and final UI mockups.

• Quantify Impact: Whenever possible, use metrics to demonstrate the success of your designs (e.g., increased conversion rates, reduced task completion time, improved user satisfaction scores).

• Be Prepared for Deep Dives: Anticipate detailed questions about your specific contributions, technical considerations, and rationale behind design choices.

📝 Enhancement Note: Interview preparation should focus on demonstrating leadership, strategic thinking, and a deep understanding of the UX design lifecycle, including user research, technical considerations (HTML/CSS/JS), and accessibility. The portfolio presentation is a critical component, requiring a well-rehearsed narrative that highlights impact and process.

📌 Application Steps

To apply for this Lead UX Designer position:

• Submit your application through the AT&T Workday careers portal at https://att.wd1.myworkdayjobs.com/ATTGeneral/job/Atlanta-Georgia/Lead-UX-Designer_R-108186.

• Curate and refine your portfolio: Select your most impactful projects that demonstrate your end-to-end UX process, leadership capabilities, and experience with relevant tools and methodologies (Figma, Sketch, Adobe XD, WCAG, design systems).

• Optimize your resume: Tailor your resume to highlight the specific skills and experience mentioned in the job description, using keywords such as "User Flows," "Wire-framing," "Interaction Design," "WCAG," and "Figma." Quantify your achievements whenever possible.

• Prepare your portfolio presentation: Practice walking through 3-5 key projects, focusing on your role, process, design rationale, and measurable outcomes. Be ready to discuss your leadership experience and how you mentor others.

• Research AT&T's digital presence: Familiarize yourself with AT&T's current products, services, and user experience. Identify areas where you believe your skills could add significant value and prepare to discuss them.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.