Lead Trend & Design Strategist, Private Brands (Hard Goods)

Chewy
Full-timeβ€’$145k-233k/year (USD)β€’Minneapolis, United States

πŸ“ Job Overview

Job Title: Lead Trend & Design Strategist, Private Brands (Hard Goods)

Company: Chewy

Location: Minneapolis, MN, United States

Job Type: Full time

Category: Creative Strategy / Product Design Operations

Date Posted: 2026-08-18

Experience Level: 8+ years

Remote Status: On-site

πŸš€ Role Summary

  • Spearhead the creative vision and future direction for Chewy's Private Brands hard goods portfolio by translating cultural shifts, customer behaviors, and market intelligence into actionable strategies.

  • Establish and maintain organizational trend forecasting methodologies, intelligence sources, and strategic frameworks to guide future product innovation and assortment evolution.

  • Develop compelling visual storytelling, creative narratives, and aesthetic standards that inspire cross-functional teams and ensure brand differentiation across diverse product categories.

  • Serve as a recognized authority on future consumer trends, cultural movements, and aesthetic direction, influencing executive leadership and business decision-making to drive long-term portfolio growth.

πŸ“ Enhancement Note: This role, while not strictly a "Revenue Operations" or "Sales Operations" title, deeply impacts GTM strategy through product innovation and brand differentiation. The emphasis on translating market intelligence into actionable product strategies and influencing assortment planning directly affects revenue potential and market positioning. Therefore, it's positioned within a "Creative Strategy / Product Design Operations" category to reflect its operational impact on Go-To-Market (GTM) product development.

πŸ“ˆ Primary Responsibilities

  • Establish and refine trend forecasting methodologies, intelligence sources, and strategic frameworks to guide future product innovation within the Private Brands hard goods portfolio.

  • Anticipate and analyze emerging cultural, consumer, and industry shifts, proactively positioning product pipelines to meet evolving customer expectations and competitive landscapes.

  • Continuously monitor and synthesize trend forecasting services, consumer insights, cultural shifts, market intelligence, competitive landscapes, and emerging industries to identify future opportunities.

  • Identify macro trends, emerging customer behaviors, and cultural movements that will influence future product, category, and overall portfolio direction for hard goods.

  • Connect trend intelligence, portfolio priorities, customer insights, and business objectives to identify concrete opportunities for innovation and long-term growth.

  • Translate evolving customer needs and market dynamics into actionable opportunities that support future assortment planning and portfolio strategies.

  • Integrate trend intelligence, strategic priorities, and customer insights into future-focused creative direction and concept development.

  • Influence business and cross-functional decision-making by connecting future trends to business strategy, customer growth, and product innovation pipelines.

  • Develop compelling presentations, strategic narratives, and visual storytelling to help stakeholders understand emerging opportunities that do not yet exist.

  • Establish creative standards, trend frameworks, and aesthetic principles that ensure consistency across brands, categories, and future product development for hard goods.

  • Guide and review the work of Product Design, print, illustration, and external creative partners to ensure trend concepts are consistently translated into differentiated customer experiences.

  • Create inspirational and actionable trend direction including color palettes, material direction, print and pattern concepts, illustration guidance, iconography, and form language.

  • Build compelling visual tools including mood boards, concept stories, inspiration frameworks, and design narratives that guide creative teams.

  • Establish seasonal and long-term aesthetic direction that creates consistency across products, collections, and customer experiences.

  • Lead creative alignment across Product Design, Technical Design, Brand Strategy, Category Management, Marketing, and enterprise partners to bring future-focused opportunities to life.

  • Build strategic partnerships with external trend agencies, forecasting services, creative partners, and industry experts to continuously strengthen the organization's trend capabilities.

  • Partner with Portfolio Strategy teams to translate long-term business opportunities into trend concepts, creative frameworks, and future product direction.

  • Establish scalable trend methodologies, creative processes, and best practices across the organization to elevate creative quality and consistency.

  • Build the organization’s trend capability through mentorship, coaching, and knowledge sharing within the design and product development functions.

  • Continuously evolve trend tools, forecasting resources, and creative frameworks to strengthen innovation capabilities within the Private Brands team.

πŸ“ Enhancement Note: The responsibilities are heavily focused on strategic foresight and creative execution, which are critical for product-led growth and market differentiation. The emphasis on translating trends into actionable product strategies and influencing cross-functional teams highlights the operational impact of this role on the Go-To-Market (GTM) process for Private Brands.

πŸŽ“ Skills & Qualifications

Education:

  • Bachelor's degree in Graphic Design, Fashion Design, Product Design, or a related design field, or equivalent professional experience. Experience:

  • 8+ years of experience in Trend Strategy, Trend Forecasting, Creative Strategy, Product Design, Fashion Design, Graphic Design, Brand Strategy, or a related field.

  • Demonstrated experience leveraging trend forecasting, customer insights, cultural intelligence, and market research to influence product or brand strategies.

  • Proven experience translating future-focused opportunities into actionable creative direction and concrete business recommendations.

  • Experience leading consumer products, retail, private brands, pet, home, lifestyle, fashion, or related industries.

  • Experience developing seasonal trend strategies, aesthetic frameworks, or innovation roadmaps.

  • Experience partnering with creative, product development, marketing, or brand teams to bring trend direction to life. Required Skills:

  • Trend Forecasting: Deep understanding and application of trend forecasting methodologies, tools, and services to predict future market needs and consumer preferences.

  • Creative Strategy: Ability to develop overarching creative visions and strategies that align with brand objectives and drive product innovation.

  • Product Design: Foundational knowledge of product design principles, materials, and processes, particularly for hard goods.

  • Strategic Thinking: Capacity to connect market intelligence and consumer insights to long-term business objectives and portfolio growth strategies.

  • Visual Storytelling: Exceptional ability to communicate complex ideas and future opportunities through compelling presentations, mood boards, and narratives.

  • Market Intelligence: Skill in gathering, synthesizing, and interpreting market data, competitive landscapes, and cultural shifts.

  • Consumer Insights: Ability to translate customer needs, behaviors, and preferences into actionable product and design recommendations.

  • Adobe Creative Suite: Proficiency in Illustrator, Photoshop, InDesign, XD, or similar design software for concept development and presentation.

  • Brand Strategy: Understanding of how to align creative direction with brand principles and portfolio strategies to ensure consistency and differentiation.

  • Concept Development: Expertise in generating and refining creative concepts that meet strategic objectives and market opportunities.

Preferred Skills:

  • Cross-functional Leadership: Proven ability to influence and align diverse teams (Product Design, Technical Design, Brand, Marketing) around future-focused initiatives.

  • Portfolio Management: Understanding of how to manage and evolve a product portfolio to maintain relevance and drive growth.

  • Aesthetic Direction: Skill in establishing and guiding cohesive aesthetic principles across product lines.

  • Innovation Strategy: Experience in developing roadmaps and frameworks for product innovation.

  • Communication Skills: Excellent verbal and written communication abilities, tailored for influencing various stakeholder levels.

  • Presentation Skills: Highly developed ability to present complex strategies and creative visions to executive leadership.

  • Trend Forecasting Platforms: Familiarity with specialized trend forecasting platforms and consumer research tools.

  • Color, Material, Print & Pattern Development: Knowledge of processes related to developing visual and material elements for products.

  • Retail/Private Brands Experience: Specific experience within the retail sector, particularly with private label or store brands.

  • Pet Industry Knowledge: Familiarity with the pet consumer market, trends, and product landscape.

πŸ“ Enhancement Note: The required skills are a blend of strategic foresight, creative execution, and strong communication/collaboration capabilities. The "8+ years" experience level suggests a senior role requiring leadership and the ability to influence at a higher organizational level, aligning with the "Lead" title. The emphasis on Adobe Creative Suite and specific design disciplines is standard for creative strategy roles.

πŸ“Š Process & Systems Portfolio Requirements

Portfolio Essentials:

  • Trend Analysis & Forecasting Case Studies: Demonstrate a structured approach to identifying, analyzing, and forecasting market and consumer trends, showcasing the process from research to actionable insights.

  • Creative Vision & Strategy Examples: Showcase examples of developed creative strategies, aesthetic frameworks, or innovation roadmaps, clearly articulating the strategic rationale and intended business impact.

  • Concept Development & Visual Storytelling: Present diverse examples of concept development, including mood boards, inspirational frameworks, and design narratives that effectively communicate future product opportunities.

  • Cross-Functional Influence & Alignment: Include examples where your strategic insights and creative direction successfully influenced cross-functional teams or stakeholders, leading to alignment on product or brand initiatives.

  • Portfolio Impact Demonstration: Where possible, quantify the impact of past trend strategies or product innovations on business metrics such as brand differentiation, sales potential, or market relevance.

Process Documentation:

  • Trend Methodology Documentation: Evidence of established or documented trend forecasting methodologies, including sources, analysis techniques, and reporting formats.

  • Creative Framework Development: Examples of frameworks or guidelines created to ensure consistency and quality in creative output across different projects or product lines.

  • Cross-Functional Collaboration Process: Illustrate processes developed or utilized to foster effective collaboration between trend strategy and product design, brand, marketing, and category management teams.

  • Innovation Pipeline Integration: Demonstrate how trend insights have been integrated into product development or innovation pipelines, showing a clear process for translating foresight into tangible product plans.

πŸ“ Enhancement Note: For a role focused on strategy and vision, a portfolio is crucial for demonstrating tangible output and strategic thinking. The emphasis here is on showcasing the process behind trend analysis and creative development, and how these translate into business impact, which is highly valued in strategic operations and GTM roles.

πŸ’΅ Compensation & Benefits

Salary Range: $145,000 - $232,500.00 USD per year

  • The specific salary offered will be determined by factors such as the candidate's relevant experience, education, and work location. This range reflects a senior-level position within a major retail organization. Benefits:

  • Health & Wellness: Comprehensive insurance coverage including Medical/Rx, Vision, Dental, Life, Disability, Hospital Indemnity, Critical Illness, and Accident insurance.

  • Family Support: Parental Leave, Family Services benefits, Backup Dependent Care.

  • Financial Wellness: Flexible Spending Accounts, 401k plan with company match (implied by eligibility), and potential for new hire and annual equity grants.

  • Work-Life Balance: Unlimited Paid Time Off (PTO) subject to manager approval, six paid holidays per year, and potential eligibility for paid sick and family leave in compliance with applicable state and local regulations.

  • Perks & Discounts: Telemedicine services, Pet Adoption Reimbursement, Employee Assistance Program (EAP), significant discounts on pet insurance (10%) and Chewy.com (20%).

Working Hours:

  • Standard full-time hours, likely around 40 hours per week. The "Unlimited PTO" policy suggests a focus on results and autonomy, balanced with the need for effective workflow management and collaboration with teams in different time zones or on project deadlines.

πŸ“ Enhancement Note: The salary range provided is substantial, aligning with a Lead/Senior Strategist role in a high-cost-of-living area like Minneapolis, especially for a major e-commerce company like Chewy. The extensive benefits package, particularly the unlimited PTO and equity grants, indicates a strong focus on employee well-being and long-term retention, common for senior-level positions in competitive industries. The mention of "401k" and "equity grant" are significant financial benefits for senior roles.

🎯 Team & Company Context

🏒 Company Culture

Industry: E-commerce / Pet Supplies Retail

Company Size: Large (Chewy is a publicly traded company with thousands of employees, indicating a complex organizational structure and significant market presence.)

Founded: 2011

  • Chewy has rapidly grown into a leading online retailer for pet products, known for its customer-centric approach and extensive product selection. This rapid growth suggests a dynamic, fast-paced environment where innovation and adaptability are highly valued. Team Structure:

  • Trend & Design Strategy Team: This team operates at the forefront of product innovation, working closely with Brand Strategy, Product Design, Technical Design, Category Management, and Marketing. It likely functions as a strategic hub that influences product roadmaps across multiple hard goods categories.

  • Reporting Structure: The Lead Trend & Design Strategist will likely report to a Director or VP level within the Private Brands or Product Development organization, overseeing strategic initiatives and guiding junior team members or external partners.

  • Cross-functional Collaboration: Collaboration is central to this role, requiring strong partnerships with teams responsible for product development, merchandising, brand management, and marketing to translate trend insights into commercially viable products.

Methodology:

  • Data-Driven Foresight: The team emphasizes using data from trend forecasting services, consumer insights, and market intelligence to inform future strategies, rather than relying solely on intuition.

  • Strategic Innovation: A core methodology involves identifying future opportunities and translating them into actionable product concepts and assortment strategies that drive differentiation and growth.

  • Creative Frameworks: Developing and implementing clear creative frameworks and aesthetic standards ensures consistency and quality in product development across a wide portfolio.

Company Website: https://www.chewy.com/

πŸ“ Enhancement Note: Chewy's culture is known for its strong focus on customer service and innovation. For a role in Private Brands, this translates to a need to deeply understand the pet parent and pet consumer, driving product development that meets evolving needs and desires. The "Hard Goods" focus suggests a significant portion of the Private Brands portfolio is dedicated to items like toys, beds, carriers, grooming tools, and food/water bowls.

πŸ“ˆ Career & Growth Analysis

Operations Career Level: Lead / Senior Strategist

  • This role represents a senior individual contributor position with significant strategic influence. It requires extensive experience in trend forecasting and creative strategy, with the ability to operate autonomously and lead initiatives that impact a broad product portfolio. The "Lead" title implies a capacity to guide strategy and mentor others, even if not direct people management. Reporting Structure:

  • The Lead Trend & Design Strategist is likely to report to a Director or VP of Private Brands or Product Development. They will work closely with peers in Brand Strategy, Category Management, and Product Design, acting as a key strategic partner in the product lifecycle. Operations Impact:

  • This role has a direct impact on revenue by shaping the innovation pipeline and product assortment for Chewy's Private Brands. By identifying future trends and translating them into differentiated products, the strategist helps drive customer acquisition, retention, and loyalty, ultimately contributing to the growth and profitability of the private label business. Their work ensures that Chewy's own brands remain relevant, competitive, and appealing to target consumers. Growth Opportunities:

  • Strategic Leadership Advancement: Potential to advance into Director or VP-level roles within Brand Strategy, Product Development, or Private Brands, overseeing larger teams and broader strategic initiatives.

  • Specialization: Deepen expertise in specific hard goods categories or emerging market segments within the pet industry.

  • Cross-Functional Mobility: Opportunity to move into related strategic roles within Marketing, Merchandising, or Category Management, leveraging a strong understanding of product and consumer trends.

  • Mentorship & Capability Building: Develop and lead internal training programs on trend forecasting and creative strategy, establishing Chewy's internal capabilities.

πŸ“ Enhancement Note: The career path for a Lead Trend & Design Strategist often involves moving into broader leadership roles within product development, brand management, or GTM strategy. The emphasis on influencing executive leaders and shaping long-term vision positions this role as a critical stepping stone for future leadership opportunities within Chewy or the broader retail/consumer goods industry.

🌐 Work Environment

Office Type: On-site (Minneapolis, MN)

  • This role requires physical presence in the Minneapolis office, facilitating in-person collaboration, brainstorming sessions, and direct interaction with design and product teams. Office Location(s):

  • Minneapolis, MN - The specific office location will be within the greater Minneapolis area. This provides access to a major metropolitan hub with a strong talent pool and amenities. Workspace Context:

  • Collaborative Environment: The workspace is designed to foster collaboration, likely featuring open-plan areas, meeting rooms, and potentially dedicated studios for design work. This encourages spontaneous interaction and ideation among design, product, and strategy teams.

  • Operations Tools & Technology: Access to industry-standard design software (Adobe Creative Suite) and potentially trend forecasting platforms, research databases, and internal collaboration tools (e.g., Slack, Teams, project management software).

  • Team Interaction: Frequent interaction with product designers, technical designers, brand strategists, category managers, and marketing professionals. This environment is conducive to continuous feedback loops and shared creative problem-solving.

Work Schedule:

  • While the core schedule will be standard business hours, the "Unlimited PTO" suggests a flexible approach to managing workload and personal time, emphasizing output and results over strict adherence to hours. This allows for focused work blocks and adaptability around project deadlines and creative cycles.

πŸ“ Enhancement Note: An on-site role in Minneapolis for a company like Chewy suggests a modern office environment designed for collaboration. The emphasis on cross-functional interaction is key for a role that bridges market intelligence with product execution.

πŸ“„ Application & Portfolio Review Process

Interview Process:

  • Initial Screening: HR or Recruiter call to assess basic qualifications, experience, and cultural fit.

  • Hiring Manager Interview: In-depth discussion with the hiring manager (likely Director/VP level) to delve into strategic thinking, trend expertise, and leadership potential.

  • Portfolio Review & Presentation: A critical stage where candidates present their portfolio, showcasing case studies of trend forecasting, creative strategy development, and their impact on product or brand initiatives. This will likely involve presenting to a panel of cross-functional stakeholders (e.g., Design Leads, Brand Managers, Category Managers).

  • Cross-Functional Interviews: Interviews with key partners from Product Design, Marketing, or Category Management to assess collaboration style and ability to influence.

  • Final Interview: Potentially with a senior executive to finalize the decision, focusing on strategic vision and long-term impact.

Portfolio Review Tips:

  • Curate Strategically: Select 3-5 of your strongest, most relevant projects that clearly demonstrate your ability to forecast trends, develop creative strategies, and drive product innovation for hard goods.

  • Focus on Process & Impact: For each project, clearly articulate the problem statement, your process (research, analysis, concept development), the strategic rationale, your specific contribution, and the quantifiable or qualitative impact achieved. Use frameworks to illustrate your thinking.

  • Visual Excellence: Ensure your presentation is visually compelling, professional, and aligned with a high standard of design aesthetic. Use high-quality imagery and clear, concise text.

  • Tailor to Chewy: Research Chewy's Private Brands, their current product offerings in hard goods, and their target audience. Frame your examples to show how your skills would directly benefit Chewy's specific needs and challenges.

  • Storytelling: Weave a narrative around your projects, explaining the "why" behind your decisions and the "so what" of your results. Be prepared to discuss your role and decision-making process.

Challenge Preparation:

  • Trend Analysis Exercise: Be prepared to analyze a current trend or consumer behavior and propose how it could translate into new product opportunities for Chewy's hard goods.

  • Creative Concept Development: You might be asked to brainstorm initial concepts or provide feedback on existing product ideas based on a given trend or strategic brief.

  • Stakeholder Influence Scenario: Practice articulating how you would influence a skeptical stakeholder (e.g., a Category Manager focused solely on immediate sales) to adopt a forward-looking product strategy.

πŸ“ Enhancement Note: The portfolio review is paramount for this role. Candidates should prepare to not only showcase their work but also articulate the strategic thinking and business acumen behind their creative decisions. Understanding Chewy's brand and product categories will be crucial for tailoring their presentation.

πŸ›  Tools & Technology Stack

Primary Tools:

  • Adobe Creative Suite: Essential for visual concept development, mood boards, presentations, and graphic asset creation (Illustrator, Photoshop, InDesign, XD).

  • Trend Forecasting Platforms: Familiarity with services like WGSN, TrendWatching, Fashion Snoops, or similar platforms for market intelligence and trend analysis.

  • Presentation Software: Advanced proficiency in tools like PowerPoint or Google Slides for creating compelling strategic narratives and visual presentations.

Analytics & Reporting:

  • Internal Analytics Tools: While not directly data analysts, strategists will likely interact with internal dashboards or reports related to consumer insights, market performance, and sales data for Private Brands.

  • Market Research Databases: Access to and ability to interpret data from consumer research tools and market intelligence resources.

CRM & Automation:

  • Project Management Tools: Proficiency in tools like Asana, Jira, Monday.com, or similar for managing projects, tracking progress, and collaborating on tasks.

  • Collaboration Platforms: Tools such as Slack, Microsoft Teams, or Google Workspace for daily communication and team collaboration.

πŸ“ Enhancement Note: The core tools are design and presentation-focused, reflecting the creative strategy nature of the role. The ability to leverage trend forecasting platforms and interpret market data is key to the strategic component.

πŸ‘₯ Team Culture & Values

Operations Values:

  • Customer Obsession: A deep commitment to understanding and serving the needs of pet parents and their pets, driving product decisions that enhance their lives.

  • Innovation & Agility: A culture that embraces new ideas, encourages experimentation, and can adapt quickly to market changes and emerging trends.

  • Data-Driven Decision Making: Utilizing insights from trends, customer behavior, and market performance to inform strategic choices and product development.

  • Collaboration & Partnership: Valuing strong working relationships across departments to achieve shared goals and bring innovative products to market effectively.

  • Ownership & Accountability: Taking responsibility for strategic initiatives and driving them to successful completion, from concept to execution.

Collaboration Style:

  • Cross-Functional Integration: The team actively collaborates with Product Design, Brand Strategy, Marketing, and Category Management. This involves regular meetings, workshops, and feedback sessions to ensure alignment and integration of trend insights into product development.

  • Process Review & Feedback: An open culture of sharing work-in-progress and providing constructive feedback to refine concepts and strategies, ensuring the highest quality output.

  • Knowledge Sharing: Encouraging the sharing of market intelligence, trend insights, and best practices across teams to foster a collective understanding and elevate organizational capabilities.

πŸ“ Enhancement Note: Chewy's values, particularly customer obsession and innovation, are critical for a Private Brands strategist. The emphasis on collaboration and data-driven decision-making aligns with best practices in Go-To-Market (GTM) strategy and product development operations.

⚑ Challenges & Growth Opportunities

Challenges:

  • Balancing Future Vision with Near-Term Execution: The primary challenge will be translating long-term trend forecasts into actionable product plans that meet immediate business needs and seasonal timelines for hard goods.

  • Cross-Functional Alignment: Gaining buy-in and maintaining alignment from diverse stakeholders (e.g., merchandising, finance, product development) on forward-looking, potentially unproven, trends.

  • Predicting the Unpredictable: The inherent difficulty in accurately forecasting future consumer behavior and market shifts in a rapidly evolving retail landscape.

  • Defining "Hard Goods" Scope: Navigating the broad and diverse category of hard goods, from pet furniture and travel accessories to grooming tools and feeding supplies, ensuring a cohesive strategic vision.

Learning & Development Opportunities:

  • Advanced Trend Forecasting Techniques: Opportunities to deepen expertise in emerging forecasting methodologies and leverage advanced analytics.

  • Industry Conferences & Certifications: Potential to attend leading industry events and pursue certifications in trend analysis, design strategy, or retail innovation.

  • Leadership Development: Access to internal mentorship programs and leadership training to hone strategic influence and team guidance skills.

  • Broadening Product Portfolio Exposure: Gaining exposure to various hard goods categories, enhancing understanding of different consumer needs and market dynamics within the pet industry.

πŸ“ Enhancement Note: The challenges are inherent to a strategic foresight role within a large organization. The growth opportunities are geared towards developing leadership and specialized expertise within the dynamic pet industry.

πŸ’‘ Interview Preparation

Strategy Questions:

  • "Describe a time you successfully translated a complex cultural trend into a tangible product or brand strategy. What was your process, and what was the outcome?" (Focus on your methodology, strategic thinking, and impact.)

  • "How would you approach forecasting trends for Chewy's hard goods Private Brands over the next 3-5 years? What sources would you rely on, and how would you validate your insights?" (Demonstrate your understanding of forecasting processes and analytical rigor.)

  • "Imagine a new emerging trend that could disrupt the pet hard goods market. How would you articulate this opportunity to stakeholders who are focused on current sales performance?" (Showcase your ability to build a compelling business case and influence others.) Company & Culture Questions:

  • "What excites you most about Chewy's Private Brands and the pet industry specifically?" (Show your genuine interest and research.)

  • "How do you see the role of a Trend & Design Strategist fitting within a large e-commerce organization like Chewy?" (Demonstrate your understanding of organizational dynamics and collaboration.)

  • "Describe your approach to building and maintaining strong relationships with cross-functional partners, such as Product Designers and Category Managers." (Highlight your collaboration and influence skills.) Portfolio Presentation Strategy:

  • Quantify Impact: Whenever possible, use data to demonstrate the success of your past projects (e.g., "This concept led to a X% increase in category sales," or "The aesthetic framework ensured brand consistency across Y products").

  • Showcase Your "Why": Be ready to explain the strategic reasoning behind your creative choices and trend interpretations. Your portfolio should tell a story of problem-solving and strategic foresight.

  • Focus on Process: Emphasize the methodology you used for research, analysis, concept development, and stakeholder engagement. This is crucial for a strategy role.

  • Be Ready for Q&A: Anticipate questions about your process, your decision-making, and how you would apply your experience to Chewy's specific challenges.

πŸ“ Enhancement Note: Preparation should focus on demonstrating strategic thinking, a robust process for trend analysis and creative development, and the ability to influence cross-functional teams. The portfolio is the primary evidence, so practice presenting it clearly and concisely.

πŸ“Œ Application Steps

To apply for this Lead Trend & Design Strategist position:

  • Submit your application through the Chewy careers portal via the provided URL.

  • Curate Your Portfolio: Select 3-5 of your most impactful projects that highlight your expertise in trend forecasting, creative strategy, and product innovation for hard goods. Tailor your selection to Chewy's Private Brands.

  • Optimize Your Resume: Ensure your resume clearly articulates your experience in trend strategy, design leadership, and cross-functional collaboration, using keywords from the job description such as "trend forecasting," "creative strategy," "product innovation," and "visual storytelling." Quantify achievements where possible.

  • Prepare Your Presentation: Practice presenting your portfolio to simulate the interview stage. Focus on clearly articulating your process, strategic rationale, and the impact of your work. Be ready to discuss how your skills align with Chewy's needs.

  • Research Chewy: Thoroughly research Chewy's Private Brands, current hard goods offerings, target customer base, and company mission. Understand their competitive landscape and identify potential areas for strategic innovation.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Application Requirements

Candidates must have 8+ years of experience in trend strategy, design, or brand strategy, along with a bachelor's degree in a relevant design field. Proficiency in Adobe Creative Suite and a proven ability to influence stakeholders through visual storytelling and strategic data analysis are required.