Lead Product Designer ID69623

AgileEngine
Full-timeCali, Indonesia

📍 Job Overview

Job Title: Lead Product Designer (ID69623)

Company: AgileEngine

Location: Cali, Valle del Cauca, Colombia

Job Type: Full-Time

Category: Product Design / UX/UI Design

Date Posted: June 05, 2026

Experience Level: 10+ Years

Remote Status: Hybrid (Remote OK)

🚀 Role Summary

  • Lead end-to-end product design strategy for a B2B SaaS platform, encompassing discovery, information architecture, and final UI.

  • Build and maintain production-ready sites using Framer, a no-code/low-code tool, integrating advanced functionalities.

  • Integrate AI tools (e.g., Claude, Midjourney, Firefly, ChatGPT) into the standard design workflow for content generation and design iteration.

  • Drive ambiguity to resolution through close collaboration with product, engineering, and business stakeholders.

📝 Enhancement Note: The role explicitly requires a Lead Product Designer with a strong emphasis on strategic ownership and hands-on execution using modern tools like Framer and AI. This indicates a move towards more agile and efficient design processes, likely within a fast-paced B2B SaaS environment. The target candidate must be comfortable managing the entire design lifecycle and demonstrating tangible product impact.

📈 Primary Responsibilities

  • Develop a comprehensive understanding of the product, target users, business model, and competitive landscape to translate insights into a cohesive design strategy.

  • Define critical design principles, information architecture, and user experience (UX) patterns that align directly with overarching product goals.

  • Lead discovery efforts to proactively identify design needs and opportunities, focusing on the "what" and "why" before the "how."

  • Collaborate effectively with product managers, engineers, and business stakeholders to prioritize design initiatives and clearly articulate design rationale.

  • Take full ownership of the design process from initial concept through final delivery, including user research, wireframing, prototyping, and high-fidelity UI design.

  • Construct and maintain production-ready websites and landing pages utilizing Framer or comparable no-code/low-code platforms.

  • Leverage AI tools such as ChatGPT, Claude, Midjourney, Firefly, and Copy.ai to generate and iterate on content, visual assets, and diverse design variations, enhancing creative output and efficiency.

  • Establish, evolve, and maintain robust design systems and component libraries to ensure consistency, scalability, and efficient design application.

  • Proactively identify and address ambiguity within project briefs through structured workshops, detailed discussions, and compelling design proposals.

  • Present design work with clarity and strong rationale, demonstrating the ability to both challenge assumptions constructively and adapt to feedback.

  • Independently set and manage design project timelines, ensuring timely delivery and alignment with business objectives.

📝 Enhancement Note: The responsibilities highlight a senior-level role focused on strategic design leadership, not just task execution. The emphasis on Framer and AI integration suggests a forward-thinking approach to design production and content creation, requiring a candidate who is adept at leveraging cutting-edge technologies to drive efficiency and innovation.

🎓 Skills & Qualifications

Education:

  • While not explicitly stated, a Bachelor's or Master's degree in Design, HCI, Computer Science, or a related field is typically expected for this level of experience. Equivalent practical experience will also be strongly considered. Experience:

  • Minimum of 9 years of dedicated UX/Product Design experience, with at least 2 years in a Lead or Principal Product Designer capacity.

  • Proven track record of owning and driving product design strategy from inception to completion, demonstrating strategic thinking beyond task execution. Required Skills:

  • Product Design Strategy: Ability to define and execute a cohesive design vision aligned with business objectives.

  • UX/UI Design Expertise: Deep understanding of user-centered design principles, interaction design, and visual design for complex applications.

  • Framer Proficiency: Hands-on experience building production-ready sites, CMS functionalities, and intricate interactions within Framer.

  • AI Integration: Fluency in using AI content generation tools (ChatGPT, Claude, Midjourney, Firefly, Copy.ai) within a practical design workflow for efficient ideation and content creation.

  • Information Architecture (IA): Skill in structuring complex information and defining intuitive navigation for digital products.

  • Design Systems: Experience in creating and maintaining scalable design systems and component libraries.

  • Stakeholder Management: Exceptional ability to communicate design rationale, manage expectations, and build consensus with diverse stakeholders.

  • Prototyping & Wireframing: Proficiency in creating low-fidelity wireframes and high-fidelity interactive prototypes to convey design solutions.

  • User Research: Experience conducting and synthesizing user research to inform design decisions and validate concepts.

  • B2B SaaS Design: Understanding of the nuances and requirements for designing effective B2B SaaS platforms.

  • Problem-Solving: Demonstrated ability to tackle ambiguous problems and drive them toward clear, actionable solutions.

  • English Proficiency: Upper-intermediate level of English for effective communication in a global team.

Preferred Skills:

  • MarTech/CRM/Marketing Automation Background: Familiarity with tools and workflows in the marketing technology ecosystem.

  • B2B SaaS Experience: Specific experience designing for B2B software platforms.

  • Industry Experience: Background in travel, hospitality, or booking platforms.

  • Scalable Design Systems: Experience building and maintaining large-scale design systems.

  • Web Development Fundamentals: Working knowledge of HTML, CSS, and JavaScript to enhance collaboration with engineering and extend Framer capabilities.

📝 Enhancement Note: The "Must Haves" clearly indicate a need for a senior, strategic designer who is not only proficient in core design skills but also hands-on with modern, efficient tools like Framer and AI. The preferred skills point towards industries and technologies that would be beneficial for the specific B2B SaaS platform being designed.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

  • Strategic Product Thinking: Showcase case studies that demonstrate a deep understanding of product strategy, user needs, and business objectives. Clearly articulate the problem, your approach, and the impact of your design solutions.

  • Problem-Solving & Ambiguity Navigation: Include examples where you tackled complex or ambiguous design challenges, detailing your process for driving clarity and alignment.

  • Framer & AI Integration: Provide specific examples of projects where you utilized Framer for production-level site building and integrated AI tools into your workflow. Highlight the benefits and outcomes achieved through this integration.

  • Design System Contribution: Demonstrate experience with design systems, either by showcasing a system you helped build or by illustrating how you consistently applied an existing system to maintain UI/UX consistency.

  • Stakeholder Collaboration & Communication: Articulate how you effectively communicated design rationale and managed feedback from various stakeholders (product, engineering, business) in past projects.

Process Documentation:

  • Workflow Design & Optimization: Detail your process for user research, ideation, wireframing, prototyping, and UI design, emphasizing how you optimize these stages for efficiency and effectiveness.

  • System Implementation & Integration: Explain your approach to implementing designs within Framer and integrating AI tools, focusing on best practices for workflow efficiency and output quality.

  • Measurement & Performance Analysis: Describe how you measure the success of your designs, linking them to user outcomes and business metrics. Detail any A/B testing or performance analysis you've conducted.

📝 Enhancement Note: The portfolio requirements are heavily geared towards demonstrating strategic thinking, hands-on technical proficiency with specific tools (Framer, AI), and the ability to manage ambiguity and collaborate effectively. Candidates should curate their portfolios to explicitly highlight these aspects.

💵 Compensation & Benefits

Salary Range:

  • Given the "Competitive Compensation" stated and the experience level (10+ years, including 2+ years as Lead/Principal), the estimated salary range for a Lead Product Designer in Cali, Colombia, would typically fall between COP 10,000,000 - COP 18,000,000 per month. This range can vary significantly based on the specific B2B SaaS platform, the company's funding, and the depth of specialized skills (e.g., extensive Framer or AI expertise). Benefits:

  • Professional Growth: Opportunities for mentorship, participation in TechTalks, and access to personalized growth roadmaps designed to accelerate career development.

  • Competitive Compensation: A salary package designed to match the candidate's skills, talent, and contributions.

  • Exciting Projects: Involvement in projects featuring modern solution development with top-tier clients, including Fortune 500 enterprises and leading product brands.

  • Flextime & Remote Work: Flexible working hours and options for remote work to support an optimal work-life balance.

  • Health & Wellness: (Implied, standard for competitive tech roles, though not explicitly detailed).

  • Paid Time Off: (Implied, standard for full-time employment).

Working Hours:

  • The role implies a standard 40-hour work week, aligning with the "Flextime" benefit which allows for tailoring the schedule for optimal work-life balance. This suggests flexibility in start/end times and potential for remote work, but a commitment to core working hours for team collaboration.

📝 Enhancement Note: The salary estimate is based on industry benchmarks for senior design roles in major Colombian tech hubs, considering the company's status as an Inc. 5000 company. The benefits package emphasizes professional development and work-life balance, aligning with common offerings in the tech sector.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software Development, Technology Services, IT Consulting. AgileEngine creates award-winning software for Fortune 500 brands and startups across 17+ industries, positioning itself as a leader in application development and AI/ML.

Company Size: AgileEngine is an Inc. 5000 company, indicating significant growth and a substantial employee base, likely in the range of 500-5000 employees. This size suggests a structured yet dynamic environment with opportunities for both individual contribution and team collaboration.

Founded: Founded in 2009, AgileEngine has over 15 years of experience in the tech industry, building a reputation for quality and innovation. This longevity suggests stability and a mature approach to business operations and client relations.

Team Structure:

  • Operations Team Aspect 1: The design team likely comprises various specialists, including UX researchers, UI designers, and product designers, potentially led by a Head of Design or Design Director.

  • Operations Team Aspect 2: This Lead Product Designer role reports to a senior design leader or a product management lead, with direct collaboration across product, engineering, and potentially marketing teams.

  • Operations Team Aspect 3: Cross-functional collaboration is a cornerstone of this role, requiring seamless integration with product managers for strategic alignment and engineers for implementation feasibility.

Methodology:

  • Data Analysis & Insights: Design decisions are informed by user research, market analysis, and performance metrics, emphasizing a data-driven approach.

  • Workflow Planning & Optimization: Focus on efficient design processes, leveraging tools like Framer and AI to streamline workflows and accelerate delivery.

  • Automation & Efficiency Practices: Actively integrating AI and no-code/low-code tools to automate repetitive tasks and enhance overall design team productivity.

Company Website: https://agileengine.com/

📝 Enhancement Note: AgileEngine's Inc. 5000 status and multiple "Best Place to Work" awards suggest a company that values innovation, employee growth, and a positive work environment. The focus on AI/ML and application development indicates a tech-forward culture.

📈 Career & Growth Analysis

Operations Career Level: This is a senior leadership role, positioned as a "Lead Product Designer." It signifies a high level of autonomy, strategic responsibility, and the expectation to mentor and guide other designers. The role demands not just execution but also the ability to shape product direction and influence cross-functional teams.

Reporting Structure: The Lead Product Designer likely reports to a Director of Product Design, VP of Product, or a senior Product Manager. They will work closely with engineering leads, product managers, and potentially business stakeholders, acting as a key design representative in strategic discussions.

Operations Impact: The role's impact is significant, directly influencing the user experience and perceived quality of a B2B SaaS platform. By owning the design strategy and leveraging efficient tools like Framer and AI, the Lead Product Designer can drive user adoption, customer satisfaction, and ultimately, revenue growth for the platform.

Growth Opportunities:

  • Leadership Advancement: Potential to grow into a Senior/Principal Product Designer role, Art Director, or Head of Design, managing larger teams and influencing product strategy at a higher level.

  • Skill Specialization: Deepen expertise in specific areas like AI-driven design, advanced no-code/low-code development (Framer), or B2B SaaS product strategy.

  • Cross-Functional Leadership: Develop stronger leadership skills by driving complex projects involving multiple departments, potentially leading design initiatives for new product lines or major platform overhauls.

  • Industry Expertise: Gain specialized knowledge in MarTech, CRM, or other B2B verticals, becoming a go-to expert in those domains.

📝 Enhancement Note: The role offers a clear path for career advancement within design leadership, emphasizing strategic impact and the development of specialized, in-demand skills.

🌐 Work Environment

Office Type: While AgileEngine has an office presence, the "Remote OK" status and "Flextime" benefits indicate a hybrid or remote-first approach is supported. This suggests a modern work environment that prioritizes flexibility and employee well-being.

Office Location(s): The primary mentioned location is Cali, Colombia. AgileEngine operates globally, so other office locations might exist, but the role is specified for Cali with remote flexibility.

Workspace Context:

  • Collaborative Environment: Expect a dynamic environment where close collaboration with product managers, engineers, and business stakeholders is essential for success. Design reviews and workshops are likely common.

  • Tools & Technology: Access to modern design software, collaboration platforms, and potentially company-provided hardware. Proficiency with Framer and AI tools is a given, suggesting these are integral to the daily workflow.

  • Team Interaction: Opportunities for regular interaction with a global team, fostering knowledge sharing and diverse perspectives.

Work Schedule:

  • Flexible working hours are emphasized, allowing individuals to tailor their schedule. However, core hours for essential team meetings and cross-functional collaboration will likely be expected to ensure effective communication and project progress.

📝 Enhancement Note: The emphasis on flexibility and remote work options suggests a company culture that trusts its employees and focuses on results rather than strict adherence to traditional office hours or locations.

📄 Application & Portfolio Review Process

Interview Process:

  • Initial Screening: A recruiter or hiring manager will review your resume and portfolio for experience alignment, especially concerning Framer, AI tools, and lead-level strategic capabilities.

  • Portfolio Presentation & Discussion: You will likely present 1-2 key case studies from your portfolio, focusing on strategic thinking, problem-solving, your design process, and the impact of your work. Be prepared to discuss your Framer and AI integration experience in detail.

  • Technical/Skills Assessment: This might involve a design challenge, a whiteboard session to solve a hypothetical product problem, or a deep dive into your Framer and AI workflow.

  • Stakeholder Interviews: Interviews with product managers, engineering leads, and potentially other designers to assess collaboration skills, communication style, and cultural fit.

  • Final Interview: A discussion with senior leadership to assess strategic alignment, leadership potential, and overall fit with AgileEngine's values.

Portfolio Review Tips:

  • Highlight Strategic Ownership: Clearly articulate the "why" behind your design decisions, linking them to business goals and user needs. Showcase your ability to define problems, not just solve them.

  • Showcase Framer & AI Proficiency: Dedicate specific sections or case studies to demonstrate your hands-on experience with Framer (site building, interactions) and how you've integrated AI tools (ChatGPT, Midjourney, etc.) into your design workflow for tangible benefits (speed, creativity, efficiency).

  • Quantify Impact: Wherever possible, use metrics to demonstrate the success of your designs. This could include improvements in conversion rates, user engagement, task completion times, or cost savings through efficiency.

  • Address Ambiguity: Include examples of projects where you navigated unclear requirements or ambiguous briefs, detailing your approach to bringing clarity and structure.

  • Tailor to B2B SaaS: If possible, include relevant B2B SaaS examples. If not, emphasize transferable skills and strategic thinking applicable to this domain.

Challenge Preparation:

  • Understand the B2B SaaS Context: Research common challenges and user needs in B2B SaaS platforms.

  • Practice Framer Scenarios: Be ready to discuss how you'd approach building specific features or interactions in Framer.

  • Articulate AI Integration: Prepare to explain how you'd leverage AI tools to solve specific design problems or enhance efficiency in a given scenario.

  • Structure Your Thinking: Practice presenting your thought process clearly and concisely, especially when tackling ambiguous problems.

📝 Enhancement Note: The interview process and portfolio review heavily emphasize strategic thinking, hands-on tool proficiency, and the ability to manage complex projects in a collaborative environment. Candidates should prepare to showcase these specific competencies.

🛠 Tools & Technology Stack

Primary Tools:

  • Framer: Core tool for building production-ready websites and landing pages, including CMS and advanced interactions. Proficiency is a must-have.

  • AI Content Generation Tools: ChatGPT, Claude, Midjourney, Firefly, Copy.ai. Expected to be integrated into the standard design workflow for ideation, content creation, and visual asset generation.

  • Design & Prototyping Software: Figma, Sketch, Adobe XD (standard industry tools for wireframing, UI design, and prototyping).

  • User Research Tools: Tools like UserTesting.com, Hotjar, SurveyMonkey, or similar for gathering user feedback and insights.

Analytics & Reporting:

  • Web Analytics: Google Analytics, or similar, for understanding user behavior on websites and landing pages.

  • Product Analytics: Tools like Mixpanel, Amplitude, or Pendo for analyzing user engagement and feature adoption within the SaaS platform.

  • Data Visualization: Tools like Tableau, Power BI, or Looker Studio for creating dashboards and reports to communicate insights.

CRM & Automation:

  • CRM: Experience with platforms like Salesforce, HubSpot, or similar is beneficial, especially given the "MarTech" and "CRM" preferred skills.

  • Marketing Automation: Familiarity with tools like Marketo, Pardot, or HubSpot Marketing Hub could be advantageous.

  • Integration Tools: Understanding of how different tools connect (e.g., via APIs) might be helpful for collaborating with engineering.

📝 Enhancement Note: The emphasis on Framer and AI tools positions this role at the forefront of modern design workflows, requiring a candidate who is not just a skilled designer but also an early adopter and proficient user of these technologies.

👥 Team Culture & Values

Operations Values:

  • People-First Culture: AgileEngine's recognition as a "Best Place to Work" suggests a strong emphasis on employee well-being, growth, and a supportive environment.

  • Innovation & Impact: A drive to create award-winning software and work with trailblazing startups indicates a culture that values innovation, pushing boundaries, and making a tangible impact.

  • Data-Driven Decision Making: The role's focus on translating insights into strategy and measuring performance highlights a commitment to data-informed approaches in design and product development.

  • Efficiency & Agility: The explicit requirement for Framer and AI integration points to a culture that values efficiency, automation, and agile methodologies to deliver results quickly and effectively.

  • Collaboration & Communication: The need to align with diverse stakeholders underscores the importance of strong communication, teamwork, and a collaborative spirit.

Collaboration Style:

  • Cross-Functional Integration: Expect a highly collaborative environment where designers work hand-in-hand with product managers and engineers, fostering a shared sense of ownership.

  • Feedback & Iteration: A culture that embraces constructive feedback and iterative design processes to refine solutions and achieve optimal outcomes.

  • Knowledge Sharing: Opportunities to share learnings through TechTalks and internal forums, promoting continuous improvement and collective growth.

📝 Enhancement Note: The company culture appears to balance a people-centric approach with a strong drive for innovation and efficiency, particularly through the adoption of modern technologies.

⚡ Challenges & Growth Opportunities

Challenges:

  • Navigating Ambiguity: As explicitly stated, dealing with incomplete or ambiguous briefs will be a common challenge, requiring strong problem-solving and communication skills to drive clarity.

  • Integrating Cutting-Edge Tools: Mastering and effectively integrating new tools like Framer and advanced AI into established workflows can present an initial learning curve.

  • Balancing Strategic Vision with Execution: The role demands both high-level strategic thinking and hands-on execution, requiring the ability to manage competing priorities effectively.

  • Cross-Functional Alignment: Ensuring all stakeholders are aligned on design vision and priorities, especially in a fast-paced B2B SaaS environment, can be challenging.

  • Scalability of Design Systems: Evolving and maintaining design systems at scale, especially as the product and team grow, requires continuous effort and strategic planning.

Learning & Development Opportunities:

  • Advanced Tool Mastery: Deepen expertise in Framer, AI design tools, and potentially other emerging technologies relevant to product design.

  • Strategic Design Leadership: Develop skills in product strategy, user research methodologies, and influencing cross-functional teams at a higher level.

  • Industry Specialization: Gain in-depth knowledge of MarTech, CRM, or other B2B sectors, becoming a subject matter expert.

  • Mentorship: Benefit from mentorship programs and opportunities to mentor junior designers, fostering leadership capabilities.

  • Continuous Learning: Access to TechTalks, workshops, and resources to stay abreast of the latest trends in design, technology, and product development.

📝 Enhancement Note: The role presents significant opportunities for growth by tackling complex challenges and developing specialized skills in high-demand areas like AI-driven design and advanced no-code platforms.

💡 Interview Preparation

Strategy Questions:

  • "Describe a time you had to define the product strategy for a feature or product from scratch. What was your process, and what was the outcome?" (Focus on your process for discovery, strategic thinking, and linking to business goals).

  • "How do you approach creating a design system for a B2B SaaS product? What are the key considerations for scalability and adoption?" (Emphasize your understanding of design system principles and practical application).

  • "Walk me through a project where you had to navigate significant ambiguity or an incomplete brief. How did you drive clarity and alignment?" (Highlight your problem-solving skills and stakeholder management). Company & Culture Questions:

  • "What interests you about AgileEngine and our focus on award-winning software and AI/ML?" (Showcase your research and alignment with their mission).

  • "How do you see AI tools like Claude and Midjourney impacting the future of product design, and how have you integrated them into your workflow?" (Demonstrate your forward-thinking approach and practical application).

  • "Describe your experience working with product and engineering teams. How do you ensure effective collaboration and alignment?" (Focus on your communication and teamwork skills). Portfolio Presentation Strategy:

  • Lead with Strategy: For each case study, start by clearly defining the problem, the business objectives, and the target user.

  • Showcase Framer & AI Integration: Dedicate specific slides or segments to detail how you used Framer for production and integrated AI tools. Explain the tangible benefits (e.g., faster iteration, novel visual concepts, efficient content generation).

  • Explain Your Process: Detail your UX research, ideation, wireframing, prototyping, and UI design steps. Be ready to justify your choices.

  • Quantify Results: Present metrics and outcomes clearly. If exact numbers aren't available, discuss the expected impact or qualitative feedback received.

  • Be Ready for Deep Dives: Anticipate questions about specific design decisions, technical challenges, and your rationale for tool choices.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic leadership, practical application of Framer and AI tools, and strong communication skills in a collaborative B2B SaaS context.

📌 Application Steps

To apply for this Lead Product Designer position:

  • Submit your application through the provided link on the AgileEngine Careers portal.

  • Portfolio Customization: Curate your portfolio to prominently feature case studies demonstrating strategic product thinking, hands-on Framer development, and effective integration of AI tools into your design workflow.

  • Resume Optimization: Ensure your resume clearly highlights your 9+ years of UX/Product Design experience, specifically mentioning your 2+ years in a Lead/Principal capacity, and explicitly lists Framer and AI tools.

  • Interview Preparation: Practice presenting your portfolio case studies, focusing on strategic rationale, Framer/AI use cases, and quantifiable results. Prepare for questions on handling ambiguity and cross-functional collaboration.

  • Company Research: Familiarize yourself with AgileEngine's mission, values, client portfolio, and their emphasis on innovation and modern technologies like AI. Understand their "people-first" culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Application Requirements

Candidates must have over 9 years of UX/Product Design experience, including at least 2 years in a lead capacity, and proficiency with Framer and AI tools. A strong portfolio demonstrating product thinking and upper-intermediate English skills are required.