Lead Product Designer

📍 Job Overview

Job Title: Lead Product Designer

Company: Nuna

Location: United States

Job Type: FULL_TIME

Category: Product Design / UX/UI

Date Posted: 2026-04-13T00:00:00

Experience Level: 10+ years

Remote Status: On-site

🚀 Role Summary

• Lead the conceptualization and launch of a direct-to-patient healthcare companion experience, utilizing AI, gamification, and social support.

• Drive user-centric design strategies by leveraging quantitative and qualitative UX research and competitive analysis.

• Develop and communicate a clear, compelling experience design vision that aligns cross-functional teams and stakeholders.

• Mentor and guide junior designers, fostering a collaborative and inclusive design culture.

• Collaborate closely with product managers, engineers, and healthcare experts to deliver scalable, intuitive, and impactful solutions.

📝 Enhancement Note: This role is critical for Nuna's expansion into the direct-to-consumer space, requiring a seasoned designer who can blend strategic vision with hands-on execution. The emphasis on healthcare outcomes and the integration of emerging technologies like AI positions this as a high-impact opportunity.

📈 Primary Responsibilities

• Conceptualize, design, and deliver user-centric digital products for a direct-to-patient healthcare companion app, aligning with product development cycles and release schedules.

• Develop and articulate a compelling experience design vision that resonates with both internal teams and external stakeholders, ensuring a unified product direction.

• Integrate user research findings, competitive analysis, and healthcare domain expertise into actionable product recommendations and design decisions.

• Create and deliver high-fidelity prototypes, wireframes, user flows, and comprehensive documentation to effectively communicate design intent and technical specifications.

• Build and maintain strong, productive relationships with cross-functional teams including product management, engineering, data science, and clinical experts to ensure successful product delivery.

• Lead initiatives for internal process development within the design team, focusing on optimizing and scaling design's contribution to product quality and company culture.

• Expertly develop and deliver engaging internal and external presentations to stakeholders at all levels, including executive leadership.

• Mentor and provide guidance to other designers, fostering a creative, collaborative, and inclusive work environment that encourages professional growth.

• Drive the continuous improvement of Nuna's design practice through the adoption of best practices, new methodologies, and innovative tools.

• Champion a user-first approach throughout the product development lifecycle, ensuring that patient needs and healthcare outcomes remain at the forefront of all design decisions.

📝 Enhancement Note: The responsibilities highlight a blend of strategic leadership and tactical execution. The emphasis on "direct-to-patient" and "healthcare companion experience" suggests a need for deep empathy and a nuanced understanding of patient journeys, particularly for those with chronic conditions. The requirement to "lead internal process development initiatives" indicates a significant opportunity to shape how the design team operates and scales.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Design, Human-Computer Interaction (HCI), or a related field.

Experience: 8+ years of product design experience across the full product lifecycle, with a strong preference for experience in both product companies and design consultancies. Demonstrated experience designing for consumer audiences across mobile applications and responsive web experiences.

Required Skills:

• Demonstrated success in designing consumer-facing applications, with a portfolio showcasing launched/in-market products at scale.

• Proven track record as a senior individual contributor or project lead, capable of delivering through uncertainty with adaptability and a strong point of view.

• Mastery of core design principles, user experience (UX) research methodologies, design tools, and industry best practices.

• Excellent communication, presentation, and collaboration skills, with a proven ability to engage effectively across multidisciplinary teams.

• Experience leading design process presentations, planning sessions, and review sessions with stakeholders ranging from junior to executive levels.

• A proactive problem-solver, comfortable tackling complex challenges and driving them to successful resolution.

• Familiarity with emerging technologies and a passion for designing innovative products that improve healthcare outcomes.

Preferred Skills:

• Experience designing for the healthcare technology sector, with an understanding of patient journeys and clinical workflows.

• Proficiency in AI-driven product design, gamification, and social support mechanics.

• Experience with data analysis and translating quantitative insights into design improvements.

• Familiarity with design systems and their implementation across multiple products.

• Experience in mentoring and guiding junior design talent.

📝 Enhancement Note: The "10+" years of experience derived from the AI analysis, combined with the "8+ years" explicitly stated, suggests Nuna is seeking a highly experienced individual. The emphasis on "delivering through uncertainty" and "adaptable sense of process" points towards candidates who can navigate ambiguity and establish structure in a growing company.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 5-7 significant projects demonstrating expertise in the full product lifecycle, from conception to launch and iteration.

• Include case studies for both mobile applications and responsive web experiences, highlighting design challenges, user research, design solutions, and measurable outcomes.

• Present examples of direct-to-consumer digital products, ideally with evidence of successful market entry and user adoption at scale.

• Demonstrate experience in designing for complex domains, with a preference for healthcare technology or other regulated industries.

Process Documentation:

• Evidence of leading and documenting design strategy and user research methodologies, including qualitative and quantitative approaches.

• Examples of creating and presenting compelling design deliverables such as user flows, wireframes, interactive prototypes, and final UI designs.

• Documentation of how you've collaborated with product managers, engineers, and other stakeholders to define product requirements and guide development.

• Showcase initiatives where you've contributed to or led improvements in design team processes, workflow optimization, or the adoption of new tools/methodologies.

• Include examples of how you've presented design concepts and rationale to executive leadership and secured buy-in.

📝 Enhancement Note: The portfolio is critical for this role, as it will be a primary tool for assessing the candidate's ability to handle complex product challenges and leadership responsibilities. The emphasis on "launched/in-market products at scale" and "direct-to-patient" experience means the portfolio should clearly illustrate impact and user adoption.

💵 Compensation & Benefits

Salary Range: $162,300 - $202,900 USD per year.

Benefits:

• Comprehensive Health Insurance coverage.

• Life Insurance policies.

• Retirement Benefits program.

• Participation in the company’s Equity Program.

• Generous Paid Time Off (PTO), including vacation and sick leave.

Working Hours: Standard full-time hours, approximately 40 hours per week, with flexibility expected for project demands and cross-functional collaboration.

📝 Enhancement Note: The provided salary range is competitive for a Lead Product Designer role in the United States, especially considering the experience level and the company's mission-driven focus. The inclusion of equity participation is a significant benefit for senior roles. The "On-site" work arrangement implies that candidates should be prepared to work from a Nuna office location.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare Technology, focusing on making healthcare affordable through incentive models, data-driven insights, and modern technology. Nuna is also developing a consumer app leveraging AI, gamification, and social support for chronic condition management.

Company Size: Nuna is a growing B2B company that has been operating for over a decade and is now expanding into the direct-to-consumer app space. Exact size not specified, but the "Lead" title and "Leadership" responsibilities suggest a maturing organization.

Founded: Over 10 years ago, with a strong established brand in the B2B healthcare space. The company is now launching an innovative consumer app, indicating a phase of significant growth and innovation.

Team Structure:

• The Design team operates within a product development framework, working closely with Product Management and Engineering.

• Designers are expected to be "visualizing the ideal user experience" and "rapidly testing and iterating."

• This Lead role requires extensive cross-functional collaboration with Product Managers, Engineers, and Healthcare Experts.

Methodology:

• Nuna emphasizes a "rigorous understanding of data" and "modern technology."

• Design processes involve user-centric strategies informed by "quantitative and qualitative UX research and competitive analysis."

• The company is committed to "compassion and care," suggesting a human-centered approach to problem-solving.

• Design leadership is expected to "lead internal process development initiatives that optimize and scale."

Company Website: https://www.nuna.com/

📝 Enhancement Note: Nuna's dual focus on B2B healthcare solutions and a new direct-to-patient app creates an exciting, dynamic environment. The company's mission to improve healthcare affordability and outcomes, coupled with its involvement in the CMS Health Tech Ecosystem, signals a strong sense of purpose and impact.

📈 Career & Growth Analysis

Operations Career Level: This is a senior leadership role within the Design function, specifically for product design. It's positioned as a "Lead" role, implying significant autonomy, strategic influence, and mentorship responsibilities. The candidate will be instrumental in shaping the user experience of a new, high-potential product.

Reporting Structure: While not explicitly stated, a Lead Product Designer typically reports to a Head of Design, VP of Product, or similar senior leadership role. They will be expected to manage design workstreams and mentor other designers, indicating a leadership position within the design hierarchy.

Operations Impact: The Lead Product Designer will have a direct and significant impact on the success of Nuna's new consumer app, influencing user engagement, retention, and ultimately, healthcare outcomes for patients. Their work will be critical in establishing Nuna's brand presence in the direct-to-consumer market and contributing to the company's overarching mission.

Growth Opportunities:

• Strategic Leadership: Opportunity to define and evolve Nuna's design strategy and best practices for its new consumer product.

• Mentorship & Team Building: Play a key role in mentoring junior designers and potentially contributing to the growth and structure of the design team as it scales.

• Industry Impact: Contribute to innovative healthcare solutions that have a tangible positive impact on patient lives, aligning with Nuna's mission.

• Innovation: Work with cutting-edge technologies like AI and gamification in a mission-driven context.

• Visibility: High visibility role with opportunities to present to executive leadership and engage with external stakeholders.

📝 Enhancement Note: The growth trajectory for this role involves not just advancing within design but also potentially influencing product strategy and team development at a company that is actively innovating in the healthcare tech space.

🌐 Work Environment

Office Type: Nuna's job posting indicates an "On-site" work arrangement, suggesting a traditional office environment where collaboration and in-person interaction are valued.

Office Location(s): While the exact city is not specified within the provided data, the job is listed in the "United States." Given the derived timezone "America/Chicago," it is highly probable that the office is located within the Central Time Zone of the US, potentially in a major metropolitan area.

Workspace Context:

• The environment is described as collaborative, with designers needing to build "solid, productive relationships with cross-functional teams."

• Expect a dynamic workspace that supports rapid iteration and testing of user experiences.

• Nuna emphasizes a culture of "compassion and care," which likely translates into a supportive and team-oriented work atmosphere.

• The role will involve presenting work and ideas frequently, suggesting an environment that encourages active participation and communication.

Work Schedule: The role is full-time, with an expected 40 hours per week. However, the nature of product development and leadership roles often requires flexibility to meet project deadlines and accommodate cross-functional team needs.

📝 Enhancement Note: The "On-site" requirement is a key factor for candidates. While specific location details are missing, the derived timezone offers a clue. The collaborative and mission-driven nature of Nuna suggests a professional yet purpose-filled workplace.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Submit resume and portfolio through the Ashby portal.

• Initial Screening: A recruiter or hiring manager will review applications and portfolios for fit.

• Portfolio Review & Discussion: Expect a deep dive into your portfolio, focusing on your approach to problem-solving, design process, and impact. This may involve presenting specific case studies.

• Hiring Manager Interview: Discussion with the hiring manager focusing on leadership style, strategic thinking, and cultural fit.

• Cross-functional Interviews: Interviews with Product Managers, Engineers, and potentially Healthcare Experts to assess collaboration skills and domain understanding.

• Executive Presentation/Interview: A final stage may involve presenting a design vision or strategy to senior leadership.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects that showcase your expertise in consumer-facing mobile and responsive web design, ideally with healthcare or complex domain experience.

• Tell a Story: For each case study, clearly outline the problem, your role and process, the challenges faced, the solutions you designed, and the impact (quantified with metrics if possible).

• Highlight Leadership: Emphasize projects where you led design initiatives, mentored others, or influenced product strategy.

• Demonstrate Process: Show your thinking process – user research, wireframing, prototyping, iteration, and collaboration with engineering.

• Be Ready to Present: Prepare a concise presentation of your portfolio, focusing on key projects and your ability to articulate design decisions and rationale.

Challenge Preparation:

• Design Thinking Exercise: Be prepared for a design challenge that may involve a hypothetical problem related to Nuna's mission or product. Focus on your approach to understanding the problem, user needs, and developing a user-centered solution.

• Presentation Skills: Practice presenting your design work and strategic thinking clearly and concisely. Be ready to defend your design choices and articulate their business value.

• Cross-functional Scenarios: Think about how you would collaborate with product managers and engineers, handle conflicting feedback, and align diverse stakeholders around a design vision.

📝 Enhancement Note: The interview process is likely to be rigorous, with a strong emphasis on portfolio evaluation and the candidate's ability to articulate their strategic thinking and leadership capabilities. Preparing specific case studies that demonstrate impact and collaborative success will be crucial.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Mastery of industry-standard design tools such as Figma, Sketch, Adobe Creative Suite (Illustrator, Photoshop), and prototyping tools like InVision, Principle, or similar.

• User Research: Familiarity with tools for conducting user interviews, surveys, usability testing (e.g., UserTesting.com, Maze, Typeform), and data analysis platforms.

• Collaboration & Project Management: Proficiency with tools like Jira, Confluence, Asana, or Trello for managing design tasks and collaborating with development teams.

Analytics & Reporting:

• Experience interpreting data from analytics platforms like Google Analytics, Mixpanel, Amplitude, or similar to inform design decisions.

CRM & Automation:

• While not a primary focus for a Product Designer, an understanding of how CRM systems (e.g., Salesforce) and marketing automation tools impact user journeys and data collection can be beneficial.

📝 Enhancement Note: A strong command of modern design and prototyping tools, particularly Figma, is almost certainly expected. The ability to leverage data to drive design decisions is also a critical component for this role, reflecting Nuna's emphasis on a "rigorous understanding of data."

👥 Team Culture & Values

Operations Values:

• Mission-Driven: A strong commitment to Nuna's mission of making high-quality healthcare affordable and improving patient outcomes.

• Data-Driven: Emphasis on using data and rigorous analysis to inform decisions and measure impact.

• Compassion & Care: A human-centered approach that prioritizes empathy for users, particularly patients with chronic conditions.

• Innovation & Ingenuity: A drive to use modern technology, creativity, and novel approaches (like AI and gamification) to solve complex problems.

• Collaboration: A belief in the power of working together across disciplines to achieve shared goals.

• Accountability & Ownership: Taking responsibility for driving initiatives to resolution and delivering high-quality results.

Collaboration Style:

• Cross-functional Partnership: Designers are expected to build "solid, productive relationships" with product managers, engineers, and healthcare experts, working collaboratively towards common product goals.

• Feedback-Oriented: A culture that encourages "giving, receiving, and responding to feedback," fostering continuous improvement.

• Transparent Communication: The role requires engaging effectively across multidisciplinary teams, suggesting open and clear communication is valued.

• Shared Vision: Designers are responsible for aligning teams on a "common vision" for the user experience.

📝 Enhancement Note: The company culture appears to be a blend of impactful mission, analytical rigor, and collaborative execution. Candidates who are passionate about healthcare, data-informed, and enjoy working in a team-oriented, feedback-rich environment will likely thrive at Nuna.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating Ambiguity: Launching a new direct-to-patient app within a growing company requires adaptability and the ability to establish processes in evolving environments.

• Healthcare Complexity: Designing for patients with chronic conditions and within the healthcare ecosystem presents unique ethical, privacy, and user experience challenges.

• Balancing Innovation with Usability: Integrating advanced technologies like AI and gamification while ensuring the app remains intuitive and accessible for all users.

• Cross-functional Alignment: Effectively managing diverse stakeholder needs and opinions to achieve consensus on design direction.

• Scaling Design Practice: Contributing to the growth and formalization of Nuna's design team and processes as the company expands.

Learning & Development Opportunities:

• Deep Dive into Healthcare Tech: Gain specialized knowledge in designing for healthcare outcomes, AI applications in health, and patient engagement strategies.

• Leadership Development: Opportunities to hone leadership skills through mentorship, process improvement initiatives, and presenting to executive teams.

• Impactful Product Development: Contribute directly to a product that aims to significantly improve the lives of individuals managing chronic conditions.

• Cross-Disciplinary Learning: Collaborate closely with experts in product management, engineering, data science, and clinical fields.

• Shaping Design Culture: Influence the future of Nuna's design ethos and practices as the company scales its consumer product offerings.

📝 Enhancement Note: The challenges presented are typical of a rapidly growing, mission-driven tech company venturing into new product areas. The growth opportunities are substantial, particularly for those looking to make a significant impact in healthcare technology and develop leadership skills.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to design a complex consumer-facing product with significant constraints or regulatory requirements. How did you approach it?" (Focus on process, research, and stakeholder management.)

• "How would you define and communicate a compelling user experience vision for Nuna's new healthcare companion app, considering its AI and gamification elements?" (Demonstrate strategic thinking and communication skills.)

• "Walk us through a project where you used data and user research to significantly influence product direction or resolve a design challenge. What was the outcome?" (Highlight data-driven design and impact measurement.)

Company & Culture Questions:

• "What interests you most about Nuna's mission to make healthcare affordable and improve patient outcomes?" (Connect your passion to the company's purpose.)

• "How do you see your design philosophy aligning with Nuna's emphasis on data, modern technology, and compassion?" (Articulate your alignment with core values.)

Portfolio Presentation Strategy:

• Select Your Best: Choose 3-4 projects that best showcase your experience in direct-to-consumer mobile/web apps, ideally with healthcare or complex domain experience.

• Structure Your Narrative: For each project, clearly articulate: The Problem, Your Role & Process, The Solution, and The Impact (quantified if possible).

• Highlight Leadership & Impact: Emphasize your contributions, decision-making rationale, and the measurable outcomes of your design work.

• Be Prepared for Deep Dives: Anticipate detailed questions about your design choices, research methods, and how you handled challenges.

• Practice Your Presentation: Rehearse your presentation to ensure it is concise, engaging, and within the allotted time.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only design craft but also strategic thinking, leadership potential, and a genuine understanding of Nuna's mission and the healthcare technology space. Be ready to articulate your process and impact with specific examples.

📌 Application Steps

To apply for this Lead Product Designer position:

• Submit your application through the provided Ashby job portal link, ensuring all required fields are completed accurately.

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating expertise in direct-to-consumer mobile and responsive web applications, ideally with healthcare or complex domain experience. Focus on case studies that showcase your leadership, problem-solving approach, and measurable impact.

• Resume Optimization: Ensure your resume clearly articulates your 8+ years of product design experience, leadership roles, and proficiency in relevant design tools and methodologies. Quantify achievements where possible and align keywords with the job description.

• Interview Preparation: Practice articulating your design process, strategic thinking, and leadership style using the STAR method. Prepare specific examples for potential interview questions and be ready to present key portfolio projects confidently.

• Company Research: Thoroughly research Nuna's mission, products (both B2B and the new consumer app), and recent news (e.g., CMS Health Tech Ecosystem involvement). Understand their values and how your skills and passion align with their goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.