Lead Graphic Designer

📍 Job Overview

Job Title: Lead Graphic Designer

Company: SnappyCX (Client: Natural Hair Care Consumer Goods Brand)

Location: Nigeria

Job Type: Full-Time

Category: Graphic Design & Creative Operations

Date Posted: 2026-08-27

Experience Level: 5-10 Years

Remote Status: Fully Remote

🚀 Role Summary

• This is a hands-on, senior-level graphic design position focused on driving visual brand consistency and creative execution for a growing consumer goods brand.

• The role involves a blend of individual design production and creative direction, requiring the ability to manage multiple projects and collaborate effectively with external stakeholders.

• Key responsibilities include the end-to-end design and delivery of visual assets across digital, print, and packaging mediums, ensuring alignment with brand strategy and quality standards.

• Candidates will be expected to lead through strong creative output, balancing personal production with the coordination of freelancers and vendors to meet project timelines and brand objectives.

📝 Enhancement Note: While the title is "Lead Graphic Designer," the emphasis on "hands-on design role" and "personally create and deliver the majority of the brand’s visual work" indicates this is not a purely managerial position. It requires a senior individual contributor with leadership capabilities. The "Independent Contractor" work arrangement suggests a focus on project delivery and output rather than traditional employment benefits, which is common for remote, specialized roles.

📈 Primary Responsibilities

• End-to-End Creative Production: Design and deliver production-ready creative assets for email campaigns, landing pages, website graphics, digital and social media advertisements, product packaging, and trade show materials (banners, flyers, brochures, signage).

• Cross-Functional Collaboration & Handoff: Work directly with the website developer to provide complete design specifications, assets, fonts, dimensions, and other required details for web and landing page implementation, and conduct design reviews before launch.

• Creative Strategy & Brand Vision: Develop fresh creative concepts, proactively recommend new visual directions for the brand, and create distinct design styles ranging from clean corporate designs for B2B/retail to bold, unconventional creative for consumer campaigns and social media.

• Print & Production Management: Prepare print-ready artwork according to vendor specifications, meticulously managing bleed, resolution, and color profiles to ensure high-quality physical outputs.

• Vendor & Freelancer Coordination: Manage and review overflow design work from external freelancers and vendors, ensuring all external creative adheres to brand guidelines and quality standards.

• Project & Asset Management: Proactively manage multiple projects and deadlines, communicate potential delays, and maintain an organized library of working files, final artwork, and brand assets for efficient retrieval and future use.

📝 Enhancement Note: The responsibilities highlight a need for versatility in design style (corporate vs. bold/unconventional) and a strong understanding of production workflows for both digital and print mediums. The emphasis on "hands-on" production means candidates must be proficient in creating the assets themselves, not just directing them.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a strong portfolio demonstrating equivalent practical experience and expertise in graphic design principles is paramount.

Experience: 5-10 years of extensive, hands-on graphic design experience, with a significant portion focused on consumer goods brands and a proven track record of leading design projects while actively producing creative work.

Required Skills:

• Expert-level proficiency in Adobe Creative Suite, specifically Adobe Illustrator and Adobe Photoshop.

• Working knowledge of Adobe InDesign and Adobe Acrobat for layout and document preparation.

• Proven experience designing for a consumer goods company, including packaging, retail materials, and consumer-facing campaigns.

• Demonstrated ability to create both clean, polished corporate designs and bold, unconventional creative styles.

• Experience designing complete email campaigns for both desktop and mobile platforms.

• Experience designing landing pages and websites with a keen understanding of developer handoff requirements.

• Proven ability to lead design projects while remaining personally responsible for producing the majority of the creative work.

• Excellent written and verbal English communication skills for effective collaboration and feedback.

• Project management skills to handle multiple projects, deadlines, and communication with various stakeholders.

• Brand consistency management across diverse creative materials and platforms.

• Print production expertise, including preparing print-ready artwork with correct specifications. Preferred Skills:

• Experience with beauty, hair care, or personal care brands.

• Experience designing for trade shows or live events.

• Familiarity with Shopify for e-commerce integration.

• Experience with Klaviyo for email marketing automation.

• Working knowledge of Figma or Canva for collaborative or streamlined design tasks.

• Basic experience with motion graphics or video editing tools like Adobe After Effects or Adobe Premiere Pro.

📝 Enhancement Note: The emphasis on specific Adobe Suite tools and "consumer goods" experience is critical. The "Nice to Have" section points towards a modern digital marketing stack (Shopify, Klaviyo, Figma) and basic video skills, which are valuable for a growing brand. The "5-10 Years" experience level suggests a need for seasoned professionals who can hit the ground running.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory for consideration.

• Must showcase a range of design styles, including at least one "clean/corporate" design and one "bold or unconventional" design.

• Include specific examples of:

  • Email campaign designs (desktop and mobile).
  • Landing page or website designs.
  • Consumer goods and packaging work.

• Portfolios demonstrating a single design style may not advance. Process Documentation:

• While not explicitly stated as a requirement for submission, candidates are expected to be able to discuss their design process. This includes:

  • Workflow design for managing multiple projects and deadlines.

  • Methods for ensuring brand consistency across all creative outputs.

  • Process for preparing print-ready artwork and collaborating with vendors.

  • Strategies for effective handoff of digital assets to developers.

📝 Enhancement Note: The portfolio requirement is heavily emphasized and detailed. Candidates should curate their submissions to directly address all stated requirements, demonstrating versatility and specific project types. The ability to articulate their design process is implied, as is common for senior creative roles.

💵 Compensation & Benefits

Salary Range:

As this is a remote, independent contractor role based in Nigeria for a U.S. Eastern business hours schedule, a competitive rate would be estimated based on industry benchmarks for senior graphic designers with extensive Adobe Suite expertise and consumer goods experience, adjusted for the Nigerian market and remote work.

• Estimated Range: $30 - $55 USD per hour (equivalent to approximately ₦22,500 - ₦41,250 per hour, assuming an exchange rate of ₦750/USD).

• Annualized Estimate (40 hrs/week): $62,400 - $114,400 USD per year.

Benefits:

• Independent Contractor Status: This role is structured as an independent contractor position.

• Flexible Remote Work: Work from anywhere within Nigeria, with the requirement to align with U.S. Eastern business hours.

• Project-Based Engagement: Opportunity to work on diverse creative projects for a growing consumer brand.

• Time-Tracking Software: Utilized for accurate billing and project management.

Working Hours:

• Full-time commitment, requiring approximately 40 hours per week.

• Must be available for scheduled video check-ins during U.S. Eastern Business Hours (e.g., 9 AM - 5 PM EST).

📝 Enhancement Note: The salary range is an estimation based on U.S. market rates for comparable senior remote roles, adjusted for the cost of living and typical contractor rates in Nigeria. The "Independent Contractor" status means traditional employee benefits (health insurance, paid time off, retirement contributions) are typically not included and are the responsibility of the contractor.

🎯 Team & Company Context

🏢 Company Culture

Industry: Consumer Goods (specifically Natural Hair Care)

Company Size: Described as a "growing natural hair care consumer goods brand." This suggests a dynamic, potentially lean startup or mid-sized company environment where individuals can have a significant impact.

Founded: Not specified, but implied to be established enough to require a dedicated Lead Graphic Designer and to be experiencing growth.

Team Structure:

• Small, Collaborative Unit: The role reports directly to the company owner and involves close collaboration with a website developer, printers, and external freelancers/vendors.

• Cross-Functional Integration: The designer will be a key point of contact for visual execution across marketing, product development, and digital presence.

• Hands-on Leadership: The team culture likely values proactive contribution, strong individual execution, and clear communication.

Methodology:

• Brand-Centric Design: A primary focus on maintaining and evolving a strong, consistent brand identity across all touchpoints.

• Quality & Precision: Emphasis on delivering high-quality, production-ready assets and meticulous attention to detail, especially for print and web.

• Agile Production: The need to manage multiple projects and deadlines suggests an agile approach to creative delivery, with clear communication for any potential delays.

Company Website: https://snappycx.com/ (Note: This is the platform website, not the client brand's website. The client brand is a natural hair care consumer goods brand.)

📝 Enhancement Note: The "SnappyCX" mentioned is the hiring platform. The actual client is a "growing natural hair care consumer goods brand." This context is crucial for understanding the brand's aesthetic and target audience. The culture is likely fast-paced, results-oriented, and values strong individual contributors who can operate autonomously.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Lead" designer, indicating a senior individual contributor role with significant responsibility and autonomy. It requires not only expert design skills but also the ability to provide creative direction and manage external resources. This is beyond a junior or mid-level designer role.

Reporting Structure: Direct reporting to the company owner. This implies high visibility and direct impact on business decisions related to branding and creative output.

Operations Impact: The graphic designer's output directly influences brand perception, customer engagement, marketing campaign effectiveness, and product appeal. Strong visual assets are critical for a consumer goods brand's success in driving sales and building brand loyalty.

Growth Opportunities:

• Expanded Creative Influence: As the brand grows, there may be opportunities to shape the overall visual identity and marketing strategy more broadly.

• Specialization: Potential to deepen expertise in specific areas like packaging design for consumer goods or digital campaign creative.

• Project Leadership: Growing responsibility for managing larger creative projects and potentially onboarding or guiding junior designers or freelancers more formally.

• Industry Expertise: Developing deep knowledge of the beauty and personal care industry's visual trends and consumer preferences.

📝 Enhancement Note: While not a traditional "management" track, the "Lead" title and direct reporting to the owner suggest significant influence and potential for growth within the brand's creative function. The emphasis is on deepening expertise and impact rather than moving into people management.

🌐 Work Environment

Office Type: Fully Remote. This role operates entirely online, requiring no physical office presence.

Office Location(s): Nigeria. The candidate must reside in Nigeria.

Workspace Context:

• Independent Work Environment: Candidates must be comfortable working independently and managing their own workspace and time.

• Technology Dependence: Requires a reliable computer capable of running the Adobe Creative Suite and a stable, high-speed internet connection.

• Collaboration Tools: Communication will likely occur via video conferencing (for check-ins), email, and potentially project management tools.

Work Schedule:

• Full-time commitment (approx. 40 hours/week).

• Must adhere to U.S. Eastern Business Hours for scheduled check-ins and real-time collaboration needs. This is a critical requirement for team alignment.

📝 Enhancement Note: The remote nature demands self-discipline and excellent time management. The U.S. Eastern Business Hours requirement is crucial and may necessitate adjustments to the candidate's daily schedule to accommodate synchronous communication.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application & Portfolio Submission: Candidates must submit a resume and a comprehensive portfolio that meets all specified criteria.

• Portfolio Review: A critical first step where the hiring team assesses the quality, style range, and relevance of the candidate's work against the requirements.

• Skills Assessment/Interview: Likely includes a discussion about design process, experience with Adobe Suite, consumer goods design, and creative problem-solving. May involve a practical design challenge.

• Creative Direction & Collaboration Discussion: Interviews will likely probe the candidate's ability to provide creative direction, work with developers, and manage external resources.

• Cultural Fit & Work Style Assessment: Evaluation of independence, communication skills, and ability to work within U.S. Eastern business hours.

Portfolio Review Tips:

• Curate Strategically: Ensure your portfolio directly addresses all the "Portfolio Requirement" bullet points (corporate, bold, email, web, packaging).

• Showcase Versatility: Highlight examples that demonstrate your ability to adapt to different brand aesthetics and project types.

• Detail Your Process: Be prepared to discuss your approach to each project, from concept to final delivery, including how you collaborated with stakeholders or prepared files for production.

• Quantify Impact (if possible): If you have data on how your designs improved engagement, conversion rates, or brand perception, include it.

• Organize for Clarity: Make it easy for the reviewer to find the specific types of work they are looking for. Use clear labels and navigation.

Challenge Preparation:

• Design Challenge Focus: Expect a challenge that tests your ability to create assets for a consumer brand, likely involving digital ads, an email, or packaging concepts.

• Time Management: Practice designing within tight timeframes, simulating the fast-paced agency or in-house environment.

• Brand Adaptation: Be prepared to adapt to a given brand's existing style or to create a new style based on a brief.

• Handoff Considerations: If the challenge involves web or email design, be ready to explain how you would prepare assets and specifications for a developer.

📝 Enhancement Note: The portfolio is the gatekeeper for this role. Candidates must meticulously tailor it. The interview process will likely be rigorous, focusing on practical skills, strategic thinking, and the ability to operate effectively in a remote, client-facing role.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite (Expert Level):

  • Adobe Illustrator: Essential for vector graphics, logos, and detailed illustrations.
  • Adobe Photoshop: Crucial for image manipulation, digital ad creation, and web graphics.
  • Adobe InDesign: Required for layout design of brochures, flyers, and trade show materials.
  • Adobe Acrobat: Necessary for PDF creation, editing, and print-ready file preparation.

• Adobe After Effects / Premiere Pro (Preferred): For potential motion graphics or basic video editing tasks related to social media or ads.

Analytics & Reporting:

• Website Analytics (Implied): Understanding how to design for performance will require some awareness of website analytics (e.g., Google Analytics).

• Email Marketing Analytics (Implied): Designing email campaigns necessitates an understanding of open rates, click-through rates, and conversion tracking.

CRM & Automation:

• Shopify (Preferred): Familiarity with e-commerce platforms is beneficial for designing product pages, banners, and promotional materials.

• Klaviyo (Preferred): Experience with advanced email marketing and automation platforms is a significant plus for designing effective email campaigns.

• Figma / Canva (Preferred): Tools that can complement or offer alternative workflows for design creation and collaboration.

📝 Enhancement Note: The core requirement is deep proficiency in Adobe Illustrator and Photoshop. The preferred tools indicate a modern digital marketing stack where designers are expected to understand the ecosystem their work fits into, even if they don't manage the tools themselves.

👥 Team Culture & Values

Operations Values:

• Visual Excellence & Brand Integrity: A deep commitment to creating visually stunning and on-brand assets that elevate the company's image.

• Detail-Oriented Execution: A meticulous approach to design, ensuring accuracy in every pixel and every print specification.

• Proactive Problem-Solving: Taking initiative to identify design opportunities and challenges, and proposing creative solutions.

• Collaboration & Communication: Valuing clear, concise, and timely communication with the owner, developers, printers, and freelancers.

• Independent Drive: A self-starter mentality, comfortable working autonomously in a remote setting and managing one's own workflow effectively.

Collaboration Style:

• Direct & Efficient: Given the remote, contractor-based nature and reporting to the owner, collaboration is likely to be direct, focused on project goals, and leveraging digital communication tools.

• Feedback-Driven: Openness to giving and receiving constructive creative feedback to refine designs and ensure alignment.

• Vendor Management: A professional and organized approach to coordinating with external partners, providing clear briefs and timely reviews.

📝 Enhancement Note: The culture emphasizes high-quality output, autonomy, and effective communication. Candidates who thrive in independent work environments and can clearly articulate their creative process and rationale will be well-suited.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Production and Direction: The primary challenge is effectively managing the dual responsibility of being a hands-on designer and providing creative direction, especially with external resources.

• Remote Collaboration: Maintaining strong communication and alignment with a remote team and external vendors across different time zones (client vs. candidate).

• Brand Evolution: Keeping the brand's visual identity fresh and relevant while maintaining consistency, particularly in a competitive consumer goods market.

• Technical Handoffs: Ensuring seamless integration of designs into web platforms and print production by providing precise specifications to developers and printers.

Learning & Development Opportunities:

• Deep Dive into Consumer Goods Branding: Gaining specialized knowledge in the visual marketing strategies specific to the beauty and personal care industry.

• E-commerce Design Best Practices: Enhancing skills in designing for conversion on platforms like Shopify and optimizing for online customer journeys.

• Email Marketing Optimization: Learning to design highly effective email campaigns that drive engagement and sales through platforms like Klaviyo.

• Creative Strategy Development: Opportunities to contribute more significantly to the brand's overall visual strategy and marketing direction.

📝 Enhancement Note: The challenges are inherent to a senior, hands-on role in a growing company. The growth opportunities are focused on deepening industry-specific expertise and increasing strategic influence within the creative function.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a design from initial concept to final production-ready asset for both digital and print." (Focus on workflow, tools, and quality checks.)

• "How do you balance the need to produce a high volume of creative work with providing effective creative direction to freelancers or vendors?" (Highlight time management, delegation strategies, and quality control.)

• "Walk us through a project where you had to develop distinct design styles for different audiences (e.g., corporate vs. consumer)." (Use portfolio examples to showcase versatility and strategic thinking.)

• "How do you ensure brand consistency across diverse marketing channels and materials?" (Discuss brand guidelines, asset management, and review processes.) Company & Culture Questions:

• "Why are you interested in working with a natural hair care brand specifically?" (Connect your passion or experience to the industry.)

• "How do you approach working independently in a remote environment, and what strategies do you use to stay organized and productive?" (Emphasize self-discipline, time management, and communication.)

• "What are your expectations regarding collaboration with a company owner and external developers/printers?" (Showcase your communication style and understanding of cross-functional needs.)

• "How do you handle receiving and giving constructive creative feedback?" (Demonstrate openness to critique and ability to provide helpful input.) Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio to clearly highlight the required elements (corporate, bold, email, web, packaging). Use case studies for key projects.

• Tell the Story: For each project, explain the brief, your creative approach, the challenges you faced, your solutions, and the final outcome. If possible, include metrics demonstrating success.

• Demonstrate Technical Proficiency: Be ready to discuss your use of Adobe Suite tools and how you prepare files for specific outputs (print specs, developer handoff).

• Highlight Versatility: Show a range of styles and project types to prove you can meet the brand's diverse needs.

• Conciseness is Key: Present your work clearly and efficiently, respecting the interviewer's time.

📝 Enhancement Note: Interview preparation should focus on showcasing practical design execution, strategic thinking, and the ability to operate effectively in a remote, client-focused role. The portfolio is the primary tool for demonstration.

📌 Application Steps

To apply for this Lead Graphic Designer position:

• Submit Your Application: Complete the application through the provided Breezy HR link.

• Curate Your Portfolio: Ensure your portfolio is up-to-date and specifically tailored to showcase the required design styles (clean/corporate, bold/unconventional), project types (email campaigns, landing pages/websites, consumer goods/packaging), and your proficiency with Adobe Creative Suite.

• Highlight Relevant Experience: Tailor your resume to emphasize your experience with consumer goods brands, hands-on design production, and any relevant work with beauty or personal care products.

• Prepare Your Narrative: Be ready to articulate your design process, your experience with developer handoffs and print production, and your ability to manage multiple projects and deadlines effectively.

• Research the Industry: Familiarize yourself with current trends in natural hair care branding and visual marketing to demonstrate informed design thinking.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.