Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Frazil

Location: Salt Lake City, Utah, United States

Job Type: Full Time

Category: Marketing Operations / Creative Operations

Date Posted: 2026-08-31T19:22:46

Experience Level: Mid-Level (3-5 years)

Remote Status: On-site

🚀 Role Summary

• Drive visual brand consistency and innovation across all marketing channels, from product packaging to digital campaigns, by creating compelling graphic designs.

• Develop engaging digital and in-store promotional materials, social media content, and website assets that enhance Frazil's refreshing and fun brand identity.

• Collaborate cross-functionally with marketing, sales, and technology teams to ensure design alignment and support Go-To-Market (GTM) strategies.

• Utilize advanced design software and potentially emerging technologies like 3D rendering and UI/UX design to produce high-impact visual assets for diverse applications.

📝 Enhancement Note: While the title is "Graphic Designer," the responsibilities heavily involve marketing collateral creation, digital asset management, and collaboration with technology teams, aligning this role with a Marketing Operations or Creative Operations function that supports GTM initiatives through strong visual branding and campaign execution. The emphasis on brand consistency and cross-functional collaboration is key for operations professionals.

📈 Primary Responsibilities

• Design and execute engaging promotional materials for both digital and in-store use, including banners, flyers, social media graphics, and email marketing visuals, ensuring alignment with campaign objectives and brand guidelines.

• Maintain and evolve Frazil's brand identity by ensuring consistent application of brand elements (colors, typography, imagery) across all touchpoints, including product packaging, marketing collateral, and digital platforms.

• Create visually impactful booth setups, banners, and promotional materials for industry trade shows and company events to maximize brand visibility and engagement in competitive environments.

• Develop compelling visual content for Frazil’s social media channels, website, and email campaigns to maintain a fresh, exciting, and consistent online presence that resonates with target audiences.

• Produce high-quality 3D renderings and styled mockups for use in customer presentations and sales conversations, demonstrating product appeal and potential applications.

• Design visually engaging and user-friendly web pages using drag-and-drop editors (e.g., HubSpot, WordPress, Shopify), ensuring optimization for desktop and mobile experiences, while adhering to web design best practices.

• Create animated and video content for social media and digital marketing efforts, enhancing engagement through dynamic visual storytelling.

• Assist the technology team with the design and production of digital user interfaces (UI) and dashboards, leveraging tools like Figma to enhance user experience and data visualization.

• Manage and update brand assets periodically, ensuring all materials reflect the Frazil brand identity and style guides, including any sub-brand logo work.

📝 Enhancement Note: The inclusion of responsibilities like "Collaborate with Technology Team (bonus)" and "Figma understanding is a bonus," alongside web page design using CMS platforms, indicates a role that bridges traditional graphic design with emerging digital operations and UI/UX considerations. This requires an understanding of how design integrates with technology platforms and supports digital GTM strategies.

🎓 Skills & Qualifications

Education:

• Bachelor of Fine Arts (BFA) or Bachelor of Arts (BA) in Graphic Design or a closely related field is preferred. Experience:

• 3-5 years of professional experience in graphic design, with a strong emphasis on creating marketing and advertising materials.

• Proven experience in physical advertising, digital marketing materials, packaging design, and social media graphics is highly desirable.

• Demonstrated ability to manage multiple projects simultaneously in a fast-paced environment. Required Skills:

• Adobe Creative Suite Proficiency: Expert-level command of Adobe Illustrator, Photoshop, and InDesign for creating and manipulating a wide range of design assets.

• Branding & Visual Identity: Strong understanding of brand principles, visual consistency, and the ability to apply brand guidelines effectively across diverse media.

• Typography & Layout: Deep knowledge of typographic principles and layout design to create aesthetically pleasing and functional compositions.

• Digital Asset Creation: Proven ability to design engaging graphics for social media, web, email marketing, and digital advertising.

Preferred Skills:

• 3D Rendering & Mockups: Experience with 3D modeling and rendering software to create realistic product visualizations and styled mockups.

• Motion Graphics & Video Editing: Proficiency in Adobe After Effects, Premiere Pro, CapCut, or similar tools for creating dynamic video content and animations.

• UI/UX Design & Figma: Familiarity with user interface design principles and experience with design tools like Figma for digital interfaces and dashboards.

• Web Design Principles: Understanding of web design best practices and experience with drag-and-drop website builders (e.g., HubSpot, WordPress, Shopify).

• Packaging Design: Experience in designing for product packaging, considering print production, material constraints, and shelf appeal.

📝 Enhancement Note: The "Preferred Qualifications" list indicates a strong desire for candidates with a broader skillset beyond traditional graphic design, including areas like 3D rendering, motion graphics, and UI/UX. This suggests the company is looking for a versatile designer who can contribute to a wider range of visual and digital operations, potentially supporting product development and technology initiatives.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a diverse range of creative work, demonstrating proficiency in both digital and print design applications.

• Case studies or examples that highlight a strong understanding of brand consistency and how design solutions have supported marketing objectives or Go-To-Market (GTM) strategies.

• Examples of packaging design, social media campaigns, and digital advertising materials that illustrate creative problem-solving and visual impact.

• Evidence of ability to translate brand guidelines into compelling visual narratives across various platforms. Process Documentation:

• While not explicitly stated, candidates should be prepared to discuss their design process, including:

  • Workflow for concept development, iteration, and final asset delivery.

  • Methods for receiving and incorporating feedback from cross-functional teams (marketing, sales, technology).

  • Strategies for managing multiple design projects and prioritizing tasks to meet deadlines.

  • Approaches to ensuring brand consistency and adherence to style guides throughout the design lifecycle.

📝 Enhancement Note: For a role like this, a portfolio is paramount. It needs to go beyond just showcasing pretty pictures; it should demonstrate a candidate's understanding of how their design work supports broader business goals, brand strategy, and operational efficiency. Candidates should be ready to articulate the "why" behind their design choices and the processes they followed.

💵 Compensation & Benefits

Salary Range: $70,000 - $80,000 per year.

Benefits:

• Comprehensive Medical, Dental, and Vision insurance plans.

• Life Insurance coverage.

• Voluntary & Supplemental Plans for additional coverage needs.

• 401k plan with an Employer Match, supporting long-term financial planning.

• Generous Paid Time Off (PTO) to ensure work-life balance.

• Paid Company Holidays.

• On-site gym facility for employee wellness and convenience. Working Hours:

• Full-time position, typically around 40 hours per week. The role is fully on-site, requiring consistent presence during standard business hours.

📝 Enhancement Note: The salary range provided is within the typical mid-level graphic designer compensation for a medium cost-of-living area like Salt Lake City, especially for a company in the Food & Beverage industry that emphasizes growth and brand presence. The benefits package is robust, suggesting a commitment to employee well-being and retention.

🎯 Team & Company Context

🏢 Company Culture

Industry: Food & Beverage (specifically frozen beverages). Frazil is positioned as the fastest-growing frozen beverage company in the US, indicating a dynamic and expansion-focused market environment. This industry often requires vibrant, appealing, and memorable branding to capture consumer attention.

Company Size: The description mentions "growing, high-performance team," and LinkedIn data typically places companies of this nature in the 50-200 employee range, suggesting a dynamic, potentially fast-paced environment where individual contributions are highly visible.

Founded: Not explicitly stated, but the emphasis on being the "fastest growing" implies a relatively established but rapidly scaling company.

Team Structure:

• The Graphic Designer reports to the Marketing department.

• Collaboration is expected with Marketing, Sales, and Technology teams, indicating a cross-functional operational structure.

• The "high-performance team" description suggests a culture of drive, efficiency, and goal orientation. Methodology:

• Data-Driven Design: While not explicit, the emphasis on engaging digital content and performance of social media/web assets implies a need for designs that are not only aesthetically pleasing but also effective in driving engagement metrics.

• Brand Consistency: A core operational methodology is ensuring the Frazil brand remains fun, refreshing, and consistent across all platforms and materials.

• Agile Creative Execution: The need to produce materials for promotions, events, and digital campaigns suggests an agile approach to design, responding quickly to market needs and opportunities.

Company Website: https://frazil.com

📝 Enhancement Note: The company's focus on rapid growth in the competitive beverage market suggests a need for innovative and impactful marketing. A Graphic Designer in this context plays a crucial role in shaping the brand's perception and supporting sales enablement through compelling visuals.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer, requiring 3-5 years of experience. It's a key contributor role within the Marketing department, responsible for executing visual strategies and maintaining brand integrity. The scope includes a wide range of design applications, from product packaging to digital interfaces.

Reporting Structure: The Graphic Designer reports to the Marketing department. Collaboration extends to Sales and Technology teams, suggesting that the design function is integral to broader Go-To-Market (GTM) and product development operations.

Operations Impact: The Graphic Designer's work directly impacts Frazil's brand perception, customer engagement, and sales enablement. Strong visual assets are critical for attracting new customers, reinforcing brand loyalty, and supporting sales teams in their outreach and presentations. The role contributes to the overall effectiveness of marketing campaigns and the visual appeal of Frazil's products and digital presence.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in areas like 3D rendering, motion graphics, UI/UX design, or packaging design through hands-on project work and potentially company-sponsored training.

• Brand Leadership: Potential to become a key voice in evolving the Frazil brand's visual identity as the company continues to grow and innovate.

• Cross-Functional Advancement: Exposure to sales and technology teams could open doors to roles with a broader operational scope, such as Marketing Operations, Creative Project Management, or even UI/UX Design roles if skills are developed.

• Leadership Potential: With demonstrated success and growth, opportunities for a Senior Graphic Designer role or leading design initiatives within specific campaigns or product lines may arise.

📝 Enhancement Note: While not a direct "operations" role in the traditional sense (like RevOps or Sales Ops), this Graphic Designer role is crucial for the operational success of marketing and sales efforts. The growth potential lies in expanding design capabilities into more technical or strategic areas that directly support business operations and GTM.

🌐 Work Environment

Office Type: Fully on-site position in Salt Lake City, Utah. This indicates a traditional office environment where in-person collaboration is prioritized.

Office Location(s): Salt Lake City, Utah. Specific address provided is 3560 Ninigret Drive, Salt Lake City, UT 84104.

Workspace Context:

• Collaborative Environment: The role requires frequent communication and collaboration with team members in writing, over the phone, and in person, suggesting an open and interactive workspace.

• Technology Focus: The job involves frequent use of computers, including prolonged periods of screen time, and access to industry-standard design software. The mention of Figma and potential UI/UX work indicates a modern technology stack.

• Team Interaction: Being fully on-site facilitates spontaneous idea sharing, brainstorming sessions, and team-building activities, which are vital for a creative role supporting a fast-paced company.

Work Schedule:

• Standard full-time working hours, likely around 40 hours per week. The on-site requirement means consistent availability during core business hours is expected.

📝 Enhancement Note: The emphasis on being "fully onsite" suggests a company culture that values in-person interaction, team cohesion, and immediate collaboration, which can be beneficial for creative problem-solving and rapid iteration in a growing company.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications, experience, and creative style.

• Portfolio Presentation & Discussion: Candidates will likely be asked to present their portfolio, discussing their design process, rationale behind key projects, and how their work aligns with brand objectives. This is a critical step to evaluate creative thinking, problem-solving skills, and communication abilities.

• Skills Assessment: A potential design challenge or practical exercise may be given to assess proficiency in core design tools (Adobe Creative Suite) and ability to execute within brand guidelines.

• Cross-functional Interviews: Interviews with members of the Marketing, Sales, and potentially Technology teams to evaluate collaboration style, communication skills, and cultural fit.

• Final Interview: Discussion with hiring manager or department head to finalize selection.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best showcase your versatility and alignment with Frazil's brand (fun, refreshing, energetic). Include examples of digital marketing, packaging, social media, and any 3D or web design work.

• Tell a Story: For each project, explain the challenge, your role, your design process (ideation, iteration, tools used), and the outcome or impact. Quantify results where possible (e.g., increased engagement, successful campaign launch).

• Highlight Brand Alignment: Demonstrate your understanding of brand consistency and how you've applied it. If you have experience with food/beverage or similar industries, emphasize that.

• Showcase Versatility: Include examples that demonstrate your ability to work across different mediums and with different constraints (e.g., digital vs. print, packaging vs. web). If you have bonus skills (3D, video, Figma), make sure those are represented.

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate (e.g., a personal website or a well-formatted PDF).

Challenge Preparation:

• Be prepared for a potential design challenge that might involve creating a social media graphic, a flyer for a promotion, or a simple web banner, all within a tight deadline and specific brand guidelines.

• Practice articulating your design decisions clearly and concisely, focusing on how the design meets the brief and supports marketing goals.

📝 Enhancement Note: The interview process will heavily focus on the candidate's portfolio and their ability to articulate their design thinking and process. For operations-minded candidates, emphasizing efficiency, collaboration, and measurable outcomes in their portfolio presentations will be key.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency required in Illustrator, Photoshop, and InDesign for all core design tasks.

• 3D Rendering Software: Experience with tools like Blender, Cinema 4D, or similar for creating mockups and product visualizations is a significant plus.

• Motion Graphics/Video Editing: Proficiency in Adobe After Effects, Premiere Pro, and CapCut is preferred for creating dynamic visual content.

Analytics & Reporting:

• While not a direct analytics role, understanding how design impacts digital metrics (engagement, click-through rates) is beneficial. Familiarity with social media analytics dashboards and website analytics (e.g., Google Analytics) is a plus. CRM & Automation:

• Web Design Platforms: Experience with drag-and-drop editors like HubSpot, WordPress, or Shopify for designing and updating web pages.

• UI/UX Design Tools: Familiarity with Figma is a bonus, indicating potential collaboration with technology teams on digital interfaces and dashboards.

📝 Enhancement Note: The technology stack highlights a blend of traditional design software and emerging digital tools. Candidates who can demonstrate experience or a strong aptitude for UI/UX design and web content management systems will stand out, as these skills are increasingly integrated into marketing operations.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A strong emphasis on pushing creative boundaries and bringing fresh, out-of-the-box ideas to the table, while still maintaining brand integrity.

• Brand Stewardship: A deep commitment to maintaining and enhancing the Frazil brand identity, ensuring consistency and impact across all visual touchpoints.

• Continuous Improvement: A mindset of always seeking to grow and improve the brand's visual presence, recognizing that design standards evolve.

• Collaboration & Teamwork: A highly collaborative environment where working with cross-functional teams (marketing, sales, technology) is essential for achieving shared vision and success.

• Efficiency & Drive: A hard-working, deadline-driven approach to managing multiple projects simultaneously and delivering quality work on time.

Collaboration Style:

• Cross-functional Integration: The role requires close collaboration with marketing, sales, and technology teams, necessitating strong communication and the ability to translate design concepts into actionable assets for various departments.

• Feedback-Oriented: Openness to feedback and the ability to refine designs based on input from diverse stakeholders is crucial.

• Shared Vision: A focus on working together to achieve the company's shared vision, contributing individual creative expertise to collective goals.

📝 Enhancement Note: The company values a blend of creative freedom and disciplined execution. Candidates who can demonstrate both innovative thinking and a structured approach to design within brand and business constraints will thrive.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Brand Consistency: The ongoing challenge of pushing creative boundaries while strictly adhering to Frazil's established brand identity and evolving style guides.

• Rapid Growth Demands: Keeping pace with Frazil's rapid growth means a high volume of design requests across various channels, requiring efficient project management and prioritization.

• Adapting to New Technologies: Integrating new design tools and technologies (e.g., 3D rendering, UI/UX design, video editing) into the workflow to meet evolving marketing needs.

• Cross-Departmental Alignment: Ensuring design outputs effectively meet the diverse needs and expectations of marketing, sales, and technology teams.

Learning & Development Opportunities:

• Advanced Design Software Training: Opportunities to deepen skills in specialized areas like 3D rendering (e.g., Blender, Cinema 4D), motion graphics (Adobe After Effects), or UI/UX design (Figma).

• Industry Trends & Best Practices: Staying current with design trends in the food & beverage industry, digital marketing, and emerging visual technologies.

• Cross-functional Exposure: Learning about sales enablement, marketing campaign strategy, and technology product development through close collaboration.

• Portfolio Expansion: Building a robust portfolio with diverse project types that can lead to more senior roles or specialized design positions.

📝 Enhancement Note: This role offers significant opportunities for a designer to expand their technical skillset and strategic impact. By embracing the challenges and actively pursuing learning opportunities, a candidate can significantly advance their career within Frazil or the broader operations and creative industries.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance pushing creative boundaries with maintaining strict brand guidelines. How did you approach it, and what was the outcome?" (Focus on process, compromise, and brand stewardship.)

• "How do you prioritize design tasks when faced with multiple urgent requests from different departments (e.g., Marketing, Sales, Technology)?" (Highlight project management, communication, and prioritization skills.)

• "Walk us through your process for designing a social media campaign or a piece of product packaging. What steps do you take from brief to final delivery?" (Emphasize workflow, ideation, iteration, and stakeholder feedback.) Company & Culture Questions:

• "What excites you about Frazil as a brand, and how do you see your design skills contributing to our rapid growth?" (Showcase research and enthusiasm for the company's mission and industry.)

• "How do you ensure your designs are not only visually appealing but also effective in achieving marketing or business objectives?" (Connect design to impact, metrics, and GTM goals.)

• "Describe your experience working with cross-functional teams. How do you handle feedback from non-designers?" (Focus on communication, collaboration, and adaptability.) Portfolio Presentation Strategy:

• Structure: Organize your presentation logically: Introduction to Frazil and the role, then dive into 3-5 key projects. For each project, cover:

  • Challenge: What was the objective or problem?
  • Your Role: What specifically did you do?
  • Process: How did you approach it (ideation, tools, iterations)?
  • Solution: Show the final design.
  • Impact/Outcome: What were the results? (Quantify if possible.)

• Visuals: Use high-resolution images and mockups. Clearly label each project and its context.

• Storytelling: Frame each project as a mini case study. Explain your thought process and how your design decisions addressed the business need.

• Brand Relevance: Emphasize projects that align with Frazil's brand (fun, refreshing, energetic) and industry.

• Bonus Skills: If you have 3D, video, or Figma experience, showcase it prominently with relevant examples.

📝 Enhancement Note: Interviewers will be looking for not just creative talent but also an understanding of how design functions as a strategic operation. Candidates should be prepared to discuss their role in supporting GTM efforts, maintaining brand consistency, and collaborating effectively within a business context.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided application link on Frazil's career portal.

• Portfolio Customization: Tailor your portfolio to highlight 3-5 of your strongest projects that best align with Frazil's brand (fun, refreshing, energetic) and the role's responsibilities, including digital marketing, packaging, and social media examples. Be ready to discuss your process and the impact of your work.

• Resume Optimization: Ensure your resume clearly articulates your 3-5 years of relevant experience, proficiency in Adobe Creative Suite, and any bonus skills (3D rendering, video editing, Figma, web design). Use keywords from the job description and quantify achievements where possible.

• Interview Preparation: Practice presenting your portfolio, focusing on your design process, rationale, and how your work supports business objectives. Prepare answers to common interview questions related to creativity, collaboration, and brand consistency.

• Company Research: Thoroughly research Frazil, its products, its current marketing efforts, and its brand voice. Understand their position in the market and how a graphic designer contributes to their rapid growth.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.