Lead Graphic Designer

📍 Job Overview

Job Title: Lead Graphic Designer

Company: Bjak

Location: Seoul, South Korea

Job Type: FULL_TIME

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-08-04

Experience Level: 5-10 years

Remote Status: Fully Remote

🚀 Role Summary

• Lead the creation and execution of high-impact visual assets for marketing campaigns, social media, web, and digital advertising, encompassing both static and motion graphics.

• Translate creative briefs into bold, conversion-focused visuals that drive engagement and achieve marketing objectives.

• Leverage cutting-edge AI tools (e.g., Midjourney, DALL·E, Runway) to enhance ideation, accelerate production workflows, and maintain visual competitiveness.

• Collaborate closely with cross-functional teams, including content, video, and performance marketing, to ensure cohesive and effective visual strategies.

• Analyze performance data to iterate on visual designs, optimize high-performing directions, and scale successful creative approaches.

📝 Enhancement Note: This role is positioned as a "Lead" graphic designer, suggesting a significant level of creative ownership and potential mentorship, even if not explicitly stated as a management role. The emphasis on AI tools and performance-driven design indicates a forward-thinking marketing department focused on measurable results.

📈 Primary Responsibilities

• Spearhead the design and production of visual assets for diverse marketing channels, including digital advertising, social media content, website visuals, and campaign collateral.

• Develop and refine short-form motion graphics and animated content to enhance brand presence and campaign effectiveness.

• Produce clear, benefit-driven visuals to support product marketing initiatives and communicate value propositions effectively.

• Drive the visual design process from concept through to final execution, ensuring pixel-perfect quality and adherence to brand guidelines.

• Actively participate in performance marketing discussions, providing visual insights and iterating on creative based on data analysis and A/B testing results.

• Maintain brand consistency and visual excellence across all touchpoints, acting as a guardian of the brand's aesthetic.

• Contribute to the development and maintenance of comprehensive brand templates, style guides, and scalable visual systems to ensure efficient asset creation.

• Proactively research and integrate emerging design, motion, and AI trends to keep the brand's visual output innovative and competitive.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and strategic thinking, emphasizing the need for a designer who can not only create visually appealing assets but also understand their impact on business objectives and optimize them accordingly.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Arts, Communications, or a related field is typically expected for a Lead role. A strong portfolio can often substitute for formal education.

Experience: 5+ years of experience in graphic design, motion design, or creative content production roles, with a proven track record in digital-first environments.

Required Skills:

• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Expert-level skills in After Effects and Premiere Pro for motion graphics and video editing.

• Strong command of Figma for collaborative design and UI/UX prototyping.

• Demonstrated experience in visual storytelling, composition, layout, and typography.

• Deep understanding of brand systems and the ability to maintain visual consistency.

• Proven ability to translate creative briefs into effective, conversion-focused visuals.

• Experience with or strong curiosity and aptitude for utilizing AI tools for creative production (e.g., Midjourney, DALL·E, Runway).

• Ability to execute quickly and deliver high-quality work under tight deadlines in a fast-paced environment.

• Excellent English communication skills for collaboration with global teams. Preferred Skills:

• Experience producing short-form ads, social videos, or performance creatives.

• Exposure to performance-driven design principles and high-growth startup environments.

• Basic sound design or simple VFX skills.

• Familiarity with managing and utilizing design templates, asset libraries, and scalable brand systems.

📝 Enhancement Note: The requirement for AI tool experience, even as a strong curiosity, indicates a need for a designer who is adaptable and eager to explore new technologies. The emphasis on "digital-first" and "performance creatives" points towards a role focused on measurable marketing outcomes rather than purely aesthetic brand building.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing digital-first design, with a strong emphasis on visual storytelling and high-quality execution across various platforms.

• Demonstrations of work created for marketing campaigns, social media, web, and digital advertising, including both static and motion assets.

• Examples of conversion-focused visuals and the impact they had (if performance data is available and can be shared).

• Case studies detailing the design process, from brief to execution, highlighting problem-solving and strategic thinking.

• Evidence of ability to iterate and optimize designs based on performance feedback. Process Documentation:

• While not a formal requirement for documentation, candidates should be prepared to discuss their design process, including how they approach briefs, ideation, collaboration, and final delivery.

• Ability to articulate how they would contribute to and maintain brand templates and visual systems.

• Understanding of how to leverage AI tools within a structured design workflow.

📝 Enhancement Note: For a creative role, the portfolio is paramount. The emphasis here is on demonstrating not just aesthetic skill but also an understanding of performance marketing goals and the ability to integrate new technologies like AI into their workflow.

💵 Compensation & Benefits

Salary Range: Given the location (Seoul, South Korea), experience level (5-10 years), and the fully remote nature, a competitive salary for a Lead Graphic Designer in this market would likely range from ₩60,000,000 to ₩90,000,000 annually. This estimate is based on industry benchmarks for experienced creative professionals in major South Korean tech hubs and accounting for the added flexibility and global reach of remote work.

Benefits:

• Competitive salary and potential for performance-based bonuses.

• Opportunity to work with a leading insurtech platform in Southeast Asia.

• Collaborative and fast-paced startup environment with high creative ownership.

• Exposure to cutting-edge AI tools and technologies in the creative space.

• Opportunity to contribute to a mission-driven company focused on financial accessibility.

• Possibility of professional development and learning opportunities.

• Flexible remote work arrangement.

Working Hours: The role is listed as full-time. While specific hours aren't detailed, a standard 40-hour work week is typical. Given the remote nature and global teams, flexibility around core working hours to accommodate collaboration across time zones may be expected.

📝 Enhancement Note: Salary estimation is based on general market data for experienced design roles in South Korea and the tech industry. Specific benefits are inferred from the company description and common offerings in high-growth tech startups.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Technology (Fintech), specifically Insurtech. Bjak is positioned as a leading insurance platform in Southeast Asia, aiming to expand into broader financial services like spending, saving, investing, and exchanging.

Company Size: The description mentions "teams working around the world, with over 20 nationalities from our offices and remotely." This suggests a growing, international company, likely in the 50-250 employee range, or potentially larger given its leading position in SEA.

Founded: 2019, indicating a relatively young, agile, and growth-oriented company.

Team Structure:

• The description emphasizes a "lean, high-output team that moves fast." This suggests a flat organizational structure where individuals have significant autonomy and responsibility.

• Collaboration is key, with the Lead Graphic Designer working closely with content, video, and performance marketing teams.

• The culture values results, speed, and ownership over titles, indicating a performance-driven and meritocratic environment. Methodology:

• Data-Driven Iteration: The team analyzes performance data to inform design decisions and optimize creative assets.

• Agile Execution: The emphasis on speed, high output, and rapid iteration aligns with agile methodologies.

• Ownership Mentality: Team members are expected to think like owners, taking initiative and responsibility for their work.

• Continuous Learning: A proactive approach to staying updated on design trends and new tools, including AI.

Company Website: https://bjak.my/en/about-us

📝 Enhancement Note: Bjak's culture appears to be dynamic, results-oriented, and focused on innovation, particularly with the integration of AI. This environment would suit designers who are self-starters, adaptable, and keen on making a tangible impact.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as "Lead Graphic Designer," indicating a senior-level position. It requires a strong foundation in design principles and execution, coupled with the ability to influence creative direction and collaborate effectively with marketing and product teams. While not a direct management role, it implies leadership in visual strategy and execution within the creative domain.

Reporting Structure: The designer will likely report to a Marketing Manager, Head of Marketing, or Creative Director, depending on the specific organizational structure. They will collaborate closely with peers in content, video, and performance marketing.

Operations Impact: The Lead Graphic Designer's work will directly impact Bjak's customer acquisition and retention efforts by creating compelling visuals for marketing campaigns, digital advertising, and web presence. Their ability to optimize designs based on performance data will directly contribute to conversion rates and overall marketing ROI.

Growth Opportunities:

• Skill Specialization: Deepen expertise in motion graphics, AI-driven design, or performance creative optimization.

• Creative Leadership: Potentially transition into a Creative Director role or lead a larger design team as the company scales.

• Cross-Functional Exposure: Gain deeper understanding of performance marketing, product marketing, and content strategy through close collaboration.

• Industry Influence: Contribute to shaping the visual identity of a leading fintech platform in a rapidly growing market.

📝 Enhancement Note: The "Lead" title suggests a stepping stone to more senior creative or leadership roles, particularly within a fast-growing startup like Bjak. The focus on performance and AI integration offers opportunities to develop highly in-demand skills.

🌐 Work Environment

Office Type: Fully Remote. This role offers the flexibility of working from any location within South Korea.

Office Location(s): While the role is remote, the company specifies that candidates must be based in South Korea, and specifically hired for the Korean market. This suggests they may have a presence or target audience in Seoul, South Korea, even if the team is distributed.

Workspace Context:

• Autonomy & Flexibility: The remote nature allows for self-directed work, with the freedom to structure the workday around personal productivity and team collaboration needs.

• Technology-Centric: Access to and proficiency with a suite of digital design tools, including Adobe Creative Suite, Figma, and various AI platforms, is essential.

• Collaborative Digital Space: Communication and collaboration will primarily occur through digital channels (e.g., Slack, video conferencing, project management tools), fostering a connected yet distributed team dynamic.

Work Schedule: Full-time, with potential for flexible hours to accommodate cross-timezone collaboration. The emphasis on speed and output suggests that meeting deadlines and being available for critical team syncs will be paramount.

📝 Enhancement Note: The remote-first approach is a significant aspect of the work environment, requiring strong self-discipline and communication skills. The requirement to be based in Korea suggests potential for localized campaigns or market-specific needs.

📄 Application & Portfolio Review Process

Interview Process:

• Stage 1: Online Assessment/Practical Task: Expect a design challenge that tests core skills, potentially involving creating a piece of marketing collateral or a short motion graphic, possibly incorporating AI elements. Focus on demonstrating speed, creativity, and adherence to a brief.

• Stage 2: Role-Specific Interview: This will delve deeper into your experience, portfolio, and approach to design. Be prepared to discuss specific projects, your design process, how you've used AI tools, and how you collaborate.

• Stage 3: CEO/Final Round: A final conversation, likely with the CEO, to assess cultural fit, strategic thinking, and alignment with Bjak's vision.

Portfolio Review Tips:

• Curate Strategically: Showcase your strongest digital-first work, emphasizing marketing campaigns, performance creatives, and motion graphics. Include examples that demonstrate your ability to translate briefs into impactful visuals.

• Highlight AI Integration: If possible, include projects where you've experimented with or effectively used AI tools in your workflow. Clearly articulate the process and benefits.

• Showcase Performance Focus: If you have data on the performance of your designs (e.g., increased click-through rates, engagement), present it. Explain how you used data to inform or iterate on your designs.

• Tell Your Story: For each project, explain the objective, your role, your process, the challenges, and the outcome. Use compelling visuals and concise explanations.

• Demonstrate Brand Thinking: Show how you maintain brand consistency while also pushing creative boundaries.

Challenge Preparation:

• Understand the Brand: Research Bjak's current marketing, brand identity, and target audience in South Korea.

• Practice AI Tools: Familiarize yourself with prompt engineering and the output capabilities of tools like Midjourney, DALL·E, and Runway.

• Motion Graphics Practice: Refine your skills in After Effects and Premiere Pro for creating engaging short-form content.

• Time Management: Be prepared to work efficiently under a time constraint during the assessment.

📝 Enhancement Note: The compressed interview timeline (aiming for offer within 1 week) means candidates need to be responsive and well-prepared from the outset. Prioritization for quick assessment completion emphasizes efficiency.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator, InDesign (essential for graphic design and asset creation).

• Motion Graphics & Video Editing: After Effects, Premiere Pro (critical for producing motion content).

• Collaborative Design: Figma (for UI/UX elements, prototyping, and team collaboration).

Analytics & Reporting:

• While not direct tools for the designer, familiarity with how marketing analytics platforms (e.g., Google Analytics, social media insights, ad platform analytics) interpret creative performance is beneficial. CRM & Automation:

• Not directly applicable to the designer's core tools, but understanding how creative assets are deployed via marketing automation platforms or CRM campaigns can be advantageous. AI & Innovation Tools:

• Midjourney: For AI image generation and ideation.

• DALL·E: For AI image generation.

• Runway: For AI-powered video editing and generation.

• Other emerging AI creative tools.

📝 Enhancement Note: The explicit mention of AI tools is a key differentiator for this role, indicating that proficiency or a strong willingness to learn and integrate these into the workflow is a significant requirement.

👥 Team Culture & Values

Operations Values:

• Passion-Driven Work: The company seeks individuals who work for their passion, not just counting hours, suggesting a culture that values dedication and intrinsic motivation.

• Innovation & Next-Generation Products: A focus on building cutting-edge products and not settling for the status quo.

• Redefining Financial Applications: A mission-oriented culture aiming to make financial tools accessible and beneficial for everyone.

• High Output & Speed: The team is described as "lean, high-output" and "moves fast," valuing efficiency and rapid execution.

• Ownership: Team members are expected to "think like an owner," taking responsibility and initiative.

• Raising the Bar: A culture of continuous improvement and striving for excellence.

Collaboration Style:

• Cross-Functional Integration: Close collaboration with content, video, and performance marketing teams is expected.

• Agile & Iterative: The team likely engages in frequent feedback loops and iterative design processes.

• Direct Communication: Given the lean structure and remote nature, clear and direct communication is essential for effective teamwork.

• Results-Oriented: Collaboration is focused on achieving shared goals and driving measurable outcomes.

📝 Enhancement Note: The culture at Bjak seems to foster a high-energy, innovative, and results-driven environment where individuals are empowered to take ownership and contribute significantly.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Iteration & High Volume: The need to produce a high volume of creative assets quickly while maintaining quality and brand consistency.

• Performance Optimization: Balancing creative vision with the demands of performance marketing, where data often dictates design direction.

• AI Tool Integration: Effectively leveraging new and evolving AI tools to enhance, rather than replace, creative judgment and strategic thinking.

• Global vs. Localized Content: Adapting global brand guidelines and creative strategies for the specific nuances of the South Korean market.

Learning & Development Opportunities:

• Mastering AI in Design: Becoming an expert in leveraging AI tools for creative ideation, production, and optimization.

• Performance Creative Expertise: Developing a deep understanding of what drives conversions and engagement through visual design.

• Cross-Functional Skill Acquisition: Gaining insights into performance marketing, content strategy, and product marketing.

• Leadership Development: Growing into a more senior creative leadership role within a scaling fintech company.

📝 Enhancement Note: This role offers a significant opportunity to be at the forefront of integrating AI into creative workflows within a high-growth fintech environment, presenting both challenges and substantial learning opportunities.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a visual asset for a performance marketing campaign. How do you ensure it's both visually compelling and conversion-focused?" (Prepare with examples of A/B tested creatives or data-informed design decisions).

• "How would you approach using AI tools like Midjourney or DALL·E to enhance your design workflow for a social media campaign? What are the potential benefits and limitations?" (Be ready to discuss specific prompts, workflows, and how you'd maintain brand integrity).

• "Walk us through a project where you had to balance tight deadlines with high creative standards. How did you manage your time and ensure quality?" (Focus on project management, prioritization, and efficient execution). Company & Culture Questions:

• "What excites you about Bjak's mission to make financial planning, saving, and growing money smarter?" (Research Bjak's specific products and market position).

• "How do you align with a culture that values speed, ownership, and high output?" (Provide examples of your proactive approach and results-driven mindset).

• "How do you stay current with design trends, especially in areas like motion graphics and AI?" (Showcase your continuous learning habits). Portfolio Presentation Strategy:

• Structure for Impact: Begin with your strongest, most relevant pieces (performance creative, motion graphics, AI-integrated work).

• Quantify Results: Wherever possible, present metrics related to the performance of your designs (e.g., increased CTR, engagement rates).

• Explain Your Process: For each case study, clearly articulate the brief, your approach, the tools used (especially AI), challenges, and the outcome.

• Demonstrate Brand Adaptability: Show examples of how you've worked within brand guidelines and how you'd apply them to Bjak.

• Be Ready for Live Design/Critique: While not explicitly stated, be prepared for a potential quick design exercise or a critique of existing work.

📝 Enhancement Note: Given the fast-paced interview process, candidates should be prepared to articulate their value proposition clearly and concisely, demonstrating both creative prowess and a results-oriented mindset.

📌 Application Steps

To apply for this Lead Graphic Designer position:

• Submit your application through the provided link on Ashby.

• Tailor your Resume: Highlight experience in graphic design, motion design, Adobe Creative Suite, Figma, After Effects, Premiere Pro, and any experience with AI creative tools. Quantify achievements where possible (e.g., "Increased campaign engagement by X%").

• Curate Your Portfolio: Ensure your portfolio prominently features digital-first designs, performance creatives, motion graphics, and any work showcasing AI tool usage. Organize it logically with clear case studies.

• Prepare for a Rapid Process: Be ready for an online assessment or practical task shortly after applying. Ensure you can respond quickly to communications.

• Research Bjak: Understand their mission, current marketing efforts in South Korea, and their brand identity to better tailor your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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