Lead Creative Designer / Directeur(ice) Artistique

📍 Job Overview

Job Title: Lead Creative Designer / Directeur(ice) Artistique

Company: Asight

Location: Bordeaux, Nouvelle-Aquitaine, France

Job Type: Full-time

Category: Creative Design & Marketing Operations

Date Posted: 2026-08-06

Experience Level: Mid-Senior (4-6 years)

Remote Status: Hybrid

🚀 Role Summary

• Spearhead the creative studio's output, focusing exclusively on high-performance social media advertising campaigns for e-commerce, DNVB, and lead generation clients.

• Lead, mentor, and develop a team of 2-3 junior creative designers, fostering a culture of continuous improvement and skill enhancement in digital advertising creative production.

• Structure and optimize the entire creative production workflow, from initial client briefs and internal team rituals to quality assurance and final asset delivery, ensuring efficiency and adherence to performance objectives.

• Directly contribute to the creation of strategic visual assets, including static, video, and motion design, with a strong emphasis on conversion-driven creative strategies and social media trends.

📝 Enhancement Note: This role sits at the intersection of creative leadership and operations management within a growth marketing agency. The emphasis on "performance" and "conversion" indicates a strong need for a candidate who understands how creative output directly impacts business results, a core tenet of GTM operations. The 60% production / 40% organization split highlights the dual nature of the role, requiring hands-on design skills alongside strategic workflow planning and team leadership.

📈 Primary Responsibilities

• Team Leadership & Development:

  • Manage, coach, and develop a team of 2-3 creative designers (junior and apprentice) to foster skill growth and high-quality output.
  • Lead team rituals such as creative briefs, production check-ins, and creative reviews to ensure alignment and quality.
  • Conduct thorough quality reviews of all creative deliverables, ensuring brand consistency, brief adherence, and alignment with performance objectives.
  • Participate in the recruitment and onboarding process for new creative team members.

• Production Workflow Optimization:

  • Structure and manage the creative studio's production schedule, prioritizing requests, managing workloads, and ensuring timely delivery for all client accounts.
  • Refine creative briefs in collaboration with paid media teams and clients, clearly defining objectives, messaging, formats, and required asset volumes.
  • Develop and maintain efficient processes, templates, and asset libraries to streamline production and maximize team efficiency.
  • Identify bottlenecks in the creative production chain and propose solutions, including the integration of generative AI tools into workflows.

• Creative Production & Strategy:

  • Design creative assets for the agency's most strategic client projects, focusing on conversion-driven visuals.
  • Create and adapt static and video visuals tailored for various social media platforms, adhering to client brand guidelines and performance goals.
  • Produce diverse creative formats including static images, videos, and motion graphics, with a strong emphasis on video and motion design.

• Client & Market Engagement:

  • Participate in client meetings to present creative recommendations, defend design choices, and build strong client relationships.

  • Conduct continuous market research on social media creative trends and best practices, disseminating insights to the team and agency.

📝 Enhancement Note: The responsibilities clearly delineate a need for operational efficiency in creative production. The emphasis on "structuring and piloting the planning," "building and living processes," and "identifying friction points" points to a role that requires strong project management and process improvement skills, directly aligning with operations functions.

🎓 Skills & Qualifications

Education:

• No specific degree requirement, but a strong portfolio demonstrating relevant skills and experience is paramount. Experience:

• 4 to 6 years of experience in graphic design, with a significant portion focused on social media ads and digital advertising campaigns, preferably within an agency or studio setting.

• Proven experience in leading, mentoring, or managing junior designers or apprentices, either through direct management, project leadership, or mentorship. Required Skills:

• Creative Suite Mastery: Advanced proficiency in Adobe Illustrator and Photoshop.

• Video & Motion Graphics: Strong skills in Adobe Premiere Pro and After Effects; comfort with motion design and video editing is central to the role.

• Social Media Ads Culture: Deep understanding of current social media advertising trends, concepts, and ad types that drive paid media success.

• Organizational & Planning Skills: Exceptional ability to manage multiple client accounts concurrently, prioritize tasks, and consistently meet deadlines.

• Generative AI Proficiency: Essential experience with generative AI design tools for integration into creative workflows.

• Collaboration & Communication: Strong teamwork skills and the ability to articulate and defend creative ideas effectively, both internally and with clients.

• Problem-Solving: Ability to identify workflow inefficiencies and propose actionable solutions.

Preferred Skills:

• Familiarity with Figma for design and collaboration.

• Experience in performance marketing strategy and its creative implications.

• Proven ability to manage high-stakes projects and teams.

📝 Enhancement Note: The requirement for "4 to 6 years of experience" suggests a mid-to-senior level role. The specific mention of "managing teams with high stakes" and "building a studio, not just producing" implies a need for leadership acumen beyond individual contribution, aligning with operations management principles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Performance-Driven Creative Examples: Showcase a range of social media ad creatives (static, video, motion) that demonstrably achieved specific performance goals (e.g., conversion rates, click-through rates, lead generation).

• Workflow Optimization Case Study: Present at least one case study detailing how you improved a creative production process, introduced new tools (like generative AI), or enhanced team efficiency, with quantifiable results.

• Leadership & Team Development Evidence: Include examples of how you mentored or managed designers, outlining your approach to skill development, quality assurance, and team collaboration.

• Client Communication Examples: Demonstrate your ability to articulate creative strategy and defend design choices in client-facing scenarios.

Process Documentation:

• Candidates are expected to articulate their approach to:

  • Designing and implementing efficient creative workflow processes.

  • Integrating new technologies, such as generative AI, into existing production pipelines.

  • Measuring the performance of creative assets and using data to inform future creative strategies.

📝 Enhancement Note: For a Lead Creative Designer role with a significant operational component, a portfolio demonstrating not just creative output but also process improvement, team management, and strategic thinking is crucial. The emphasis on "performance" and "workflow optimization" means candidates should highlight projects where their contributions directly led to measurable business outcomes and operational efficiencies.

💵 Compensation & Benefits

Salary Range:

• Given the location (Bordeaux, France), experience level (4-6 years), and the hybrid nature of the role, the estimated salary range for a Lead Creative Designer is approximately €45,000 - €60,000 gross per year. This estimate is based on industry benchmarks for similar roles in France, considering agency environments and leadership responsibilities. Benefits:

• Hybrid Work Model: 1-2 days of remote work per week, offering flexibility.

• Time Off: RTT (Réduction du Temps de Travail) days or other forms of paid time off.

• Team Engagement: Regular team-building activities, after-work events, and team lunches to foster camaraderie and collaboration.

• Professional Development: Opportunities to contribute to building and shaping a creative studio, with potential for growth in leadership and strategic roles.

Working Hours:

• Standard full-time working hours, approximately 40 hours per week, with flexibility offered through the hybrid work arrangement.

📝 Enhancement Note: The salary estimate is based on French market data for experienced creative leads in agency settings, factoring in the hybrid work arrangement and additional benefits. The specific benefits listed, like RTT, are common in France and reflect a commitment to employee well-being.

🎯 Team & Company Context

🏢 Company Culture

Industry: Growth Marketing Agency specializing in Social Media Advertising.

Company Size: Small to Medium-sized (likely 20-50 employees, based on typical agency structures for specialized teams).

Founded: Asight was founded to offer performance-focused creative production for digital channels.

Team Structure:

• The creative studio is a core part of the agency, likely comprising 2-3 junior designers and the Lead Creative Designer.

• The Lead Creative Designer reports to senior management (e.g., Creative Director, Agency Director) and collaborates closely with Paid Media teams (account managers, media buyers) and client success managers.

• Cross-functional collaboration is essential, with constant interaction between creative, paid media, and client management teams to ensure campaign alignment and performance. Methodology:

• Data-Driven Creativity: All creative work is guided by performance data and client objectives, moving beyond purely aesthetic considerations.

• Agile Production: Workflows are designed for speed and adaptability to rapidly changing social media landscapes and client needs.

• Iterative Improvement: Continuous testing and learning are embedded in the creative process, using A/B testing and performance analytics to refine assets.

• AI Integration: Proactive adoption of generative AI tools to enhance efficiency and explore new creative avenues.

Company Website: https://www.asight.fr

📝 Enhancement Note: Asight's focus on "growth marketing" and "social ads" for performance means the company culture likely values data, results, and agility. The emphasis on "converting" and "creativity measured by results" suggests a pragmatic, outcome-oriented environment.

📈 Career & Growth Analysis

Operations Career Level: This role is a "Lead" position, signifying a step up from a senior individual contributor role into a hybrid management/production position. It is a critical juncture for a creative professional looking to blend hands-on design with team and process leadership.

Reporting Structure: The Lead Creative Designer will likely report to a Creative Director, Head of Creative, or a General Manager/CEO, depending on the agency's structure. They will manage a small team of junior designers.

Operations Impact: The Lead Creative Designer has a direct and measurable impact on client success by:

• Ensuring the quality and effectiveness of creative assets that drive client campaign performance.

• Optimizing the efficiency of the creative production process, reducing costs and turnaround times.

• Contributing to client retention and acquisition through strong creative strategy and execution.

• Driving innovation in creative approaches, including the adoption of new technologies like AI. Growth Opportunities:

• Creative Director Track: Progress to a role with broader creative oversight, strategic direction, and client-facing responsibilities across multiple clients or agency initiatives.

• Operations Management Track: Transition into a more specialized operations role, focusing on workflow optimization, process development, and team management across different agency departments.

• Specialization: Deepen expertise in specific areas like motion design, AI-driven creative, or performance creative strategy.

• Entrepreneurial Path: Contribute to the growth of Asight, potentially taking on equity or leadership roles as the agency scales.

📝 Enhancement Note: This role is positioned as a key growth opportunity for a creative individual who is ready to take on leadership and operational responsibilities. The blend of hands-on work and management is typical for "Lead" roles in agencies aiming to scale their specialized services.

🌐 Work Environment

Office Type: Hybrid work model, allowing for both in-office collaboration and remote flexibility. The office environment is likely dynamic and collaborative, reflecting an agency setting.

Office Location(s): Bordeaux, France. This location offers a vibrant city environment conducive to creative industries. Specific office details would need to be confirmed, but agency offices often feature open-plan workspaces, meeting rooms, and dedicated creative production areas.

Workspace Context:

• Collaborative Hub: The office serves as a central point for team meetings, brainstorming sessions, client presentations, and focused production work that benefits from direct team interaction.

• Technology-Rich: Access to high-performance workstations, relevant software licenses (Adobe Creative Suite, potentially AI tools), and reliable internet connectivity.

• Team Interaction: Opportunities for spontaneous knowledge sharing, peer feedback, and informal mentorship sessions with colleagues across different departments.

Work Schedule: A standard full-time schedule (approx. 40 hours/week) with the flexibility of 1-2 remote days. This allows for structured work on core projects while accommodating personal needs and optimizing focus time.

📝 Enhancement Note: The hybrid nature of the role suggests a modern work environment that balances the benefits of in-person collaboration for creative synergy and team building with the autonomy and focus that remote work can provide for deep creative tasks.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess experience, creative output, and alignment with the role's requirements.

• First Interview (Hiring Manager/Team Lead): Discussion about your background, experience in social ads and team leadership, and understanding of performance marketing creative. Focus on your approach to team management and workflow optimization.

• Creative/Technical Assessment: This may involve a practical exercise, a portfolio presentation, or a discussion about a specific case study demonstrating your design skills, motion graphics capabilities, and understanding of social ads.

• Final Interview (Senior Management): Deeper dive into strategic thinking, client management skills, and cultural fit. This stage will assess your vision for the creative studio and your ability to contribute to Asight's growth.

Portfolio Review Tips:

• Curate for Performance: Highlight projects where your creative work directly led to measurable business results (conversions, leads, engagement). Use clear metrics and data visualization.

• Showcase Workflow Impact: Include a case study that details your experience in structuring production, implementing new processes, or integrating tools like generative AI, emphasizing efficiency gains.

• Demonstrate Leadership: If possible, include examples of projects where you led a team, mentored juniors, or managed quality control, explaining your approach.

• Tailor to Social Ads: Ensure your portfolio prominently features social media advertising creative examples that demonstrate an understanding of platform nuances and advertising best practices.

• Video & Motion Focus: Give adequate representation to your video editing and motion design skills, as these are core to the role.

Challenge Preparation:

• Be ready to discuss your approach to managing creative teams under pressure, prioritizing competing demands, and ensuring consistent quality in a fast-paced agency environment.

• Prepare to articulate how you would integrate generative AI into existing creative workflows to boost efficiency and explore new creative avenues.

• Think about how you would onboard and develop junior designers, fostering their growth while maintaining high standards.

📝 Enhancement Note: The interview process and portfolio review will heavily focus on the candidate's ability to bridge creative excellence with operational efficiency and leadership. Candidates should prepare to discuss their impact on business results and their strategic approach to managing creative production.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite:

  • Illustrator: Essential for vector graphics, logos, and scalable illustrations.
  • Photoshop: Core tool for image manipulation, editing, and static ad creation.
  • Premiere Pro: For video editing and assembly of social media ad content.
  • After Effects: Crucial for motion graphics, animations, and dynamic visual effects in ads.

• Generative AI Tools: Proficiency in tools like Midjourney, Stable Diffusion, DALL-E, or similar AI-powered design assistants is mandatory for workflow integration.

Analytics & Reporting:

• While not a primary tool for the designer, understanding how to interpret analytics from platforms like Facebook Ads Manager, Google Analytics, or specific reporting dashboards to inform creative decisions is beneficial. CRM & Automation:

• Familiarity with project management tools (e.g., Asana, Trello, Monday.com) for workflow tracking and task management.

• Understanding of how creative assets integrate into marketing automation platforms or ad delivery systems. Collaboration Tools:

• Figma: Preferred for collaborative design, prototyping, and handover, especially for UI-related creative or web assets.

• Communication platforms like Slack or Microsoft Teams for team and inter-departmental communication.

📝 Enhancement Note: The explicit mention of "Generative AI tools" as indispensable highlights a forward-thinking agency that embraces emerging technologies. Proficiency here is not just a plus but a requirement, indicating the need for continuous learning and adaptation in the creative operations space.

👥 Team Culture & Values

Operations Values:

• Performance-Oriented: A strong focus on delivering measurable results and driving client success through effective creative strategies.

• Data-Driven: Decisions are informed by analytics and performance metrics, ensuring creative efforts are aligned with business objectives.

• Agile & Adaptive: Embracing rapid iteration, flexibility, and responsiveness to market trends and client feedback.

• Collaborative Spirit: Valuing teamwork, open communication, and cross-functional synergy to achieve shared goals.

• Innovation: Encouraging the exploration and adoption of new tools and techniques, such as generative AI, to enhance creative output and efficiency.

Collaboration Style:

• Cross-Functional Integration: Close working relationships with Paid Media teams are essential for ensuring creative aligns with media strategy and performance goals.

• Feedback Culture: An environment where constructive feedback is regularly exchanged, contributing to continuous improvement in creative quality and process.

• Shared Ownership: A sense of collective responsibility for client success and agency growth, fostering a proactive and problem-solving attitude.

📝 Enhancement Note: The company's values are deeply intertwined with its growth marketing focus. Candidates should demonstrate an understanding that creative output is not just about aesthetics but about its direct contribution to business outcomes and operational efficiency.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Production and Management: Effectively allocating time between hands-on creative work (60%) and team/process management (40%) to meet all demands.

• Maintaining Quality at Scale: Ensuring consistent high-quality creative output as the agency scales and handles a larger volume of client projects.

• Rapidly Evolving Social Media Landscape: Staying ahead of new platform features, creative trends, and algorithm changes that impact ad performance.

• Integrating AI Seamlessly: Effectively incorporating generative AI into existing workflows without compromising quality or originality, and managing team adoption.

Learning & Development Opportunities:

• Advanced Creative Techniques: Deepen expertise in motion design, video editing, and cutting-edge visual storytelling for social media.

• AI in Creative Operations: Become a leader in leveraging generative AI for creative ideation, production, and workflow optimization. *