Lead Creative Designer / Directeur(ice) Artistique Ads

📍 Job Overview

Job Title: Lead Creative Designer / Directeur(ice) Artistique Ads

Company: Asight

Location: Bordeaux, Nouvelle-Aquitaine, France

Job Type: Full-Time

Category: Creative Operations / Marketing Operations

Date Posted: 2026-08-06

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: Hybrid

🚀 Role Summary

• Lead a creative studio focused on high-performance social media advertising campaigns, driving conversion-centric design for e-commerce and lead generation clients.

• Balance hands-on creative production with strategic team management, workflow optimization, and process improvement initiatives.

• Oversee the quality assurance of all creative deliverables, ensuring alignment with client briefs, brand guidelines, and performance objectives.

• Drive innovation by integrating generative AI tools and emerging creative technologies into the production workflow to enhance efficiency and impact.

• Collaborate closely with Paid Media and client teams to define creative strategies that achieve measurable business outcomes.

📝 Enhancement Note: This role is positioned at the intersection of creative execution and operational management within a performance-focused agency environment. The emphasis is on measurable results and structured creative processes, requiring a candidate who can lead a team and optimize workflows while still being hands-on with creative production.

📈 Primary Responsibilities

• Team Leadership & Development:

  • Manage, mentor, and develop a team of 2-3 junior and intern creative designers, fostering skill growth and providing daily guidance.
  • Facilitate team rituals including creative briefs, production check-ins, and creative reviews to ensure alignment and quality.
  • Conduct quality assurance for all creative assets, verifying consistency with brand guidelines, brief adherence, and performance goals.
  • Participate in the recruitment and onboarding process for new creative team members, in collaboration with leadership.

• Production & Workflow Optimization:

  • Structure and manage the creative production schedule, prioritizing requests, managing workloads, and ensuring timely delivery of assets across multiple client accounts.
  • Define clear creative briefs in collaboration with Paid Media teams and clients, specifying objectives, messaging, formats, and volume requirements.
  • Develop and maintain efficient processes, templates, and asset libraries to streamline production and maximize team efficiency.
  • Identify production bottlenecks and propose solutions, including the integration of generative AI tools into creative workflows.

• Hands-on Creative Production:

  • Design and produce creative assets for high-stakes projects, focusing on conversion-driven visuals for social media advertising.
  • Create and adapt static visuals, video content, and motion graphics tailored to various social media platforms and client-specific needs.
  • Execute video editing and motion design tasks, as these are central to the agency's production output.

• Client & Market Engagement:

  • Participate in client meetings to present creative recommendations, defend design choices, and ensure strategic alignment.

  • Conduct continuous market research on social media creative trends and best practices, disseminating insights to the team and agency.

📝 Enhancement Note: The responsibilities highlight a dual focus: managing the operational aspects of a creative studio (planning, process, quality control) and contributing directly to creative output, particularly in video and motion graphics. The emphasis on "performance-driven" and "conversion-centric" creative means that understanding paid social media mechanics is crucial.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating creative talent and process-oriented thinking is paramount. Relevant fields of study might include Graphic Design, Visual Arts, Digital Media, or Marketing.

Experience: 4 to 6 years of experience in graphic design, with a significant portion dedicated to social media advertising or digital advertising creative production, preferably within an agency or studio setting. Proven experience in leading or mentoring junior designers or interns is essential.

Required Skills:

• Creative Direction & Strategy: Ability to define and guide creative vision for performance-driven social ads.

• Social Media Advertising Expertise: Deep understanding of trends, formats, and effective creative strategies for platforms like Facebook, Instagram, TikTok, etc.

• Team Management & Mentorship: Experience in leading, motivating, and developing creative teams.

• Graphic Design Proficiency: Mastery of visual design principles and execution.

• Motion Design & Video Editing: Strong skills in creating dynamic visual content and editing video for social media.

• Adobe Creative Suite Mastery: Expert-level proficiency in Illustrator, Photoshop, Premiere Pro, and After Effects.

• Generative AI Tools: Practical experience and indispensable knowledge of applying generative AI within creative workflows.

• Project & Production Management: Ability to structure, prioritize, and manage creative production pipelines, ensuring deadlines are met.

• Client Communication: Confidence and skill in presenting creative concepts and defending strategic decisions to clients.

• Collaboration & Teamwork: A proactive and collaborative mindset, focused on building a studio culture.

Preferred Skills:

• Figma Proficiency: Experience with collaborative design tools like Figma.

• Performance Marketing Acumen: Understanding of how creative impacts key performance indicators (KPIs) like CTR, CPA, ROAS.

• Asset Library Management: Experience in building and maintaining efficient asset management systems.

📝 Enhancement Note: The requirement for generative AI tools is explicitly stated as "indispensable," indicating this is a critical skill. The preferred skills, like Figma and performance marketing acumen, would significantly strengthen a candidate's profile by showing an understanding of modern design workflows and the agency's core focus.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Performance-Oriented Case Studies: Showcase at least 2-3 detailed case studies of social media ad campaigns you've led or significantly contributed to. Each case study should clearly articulate the client's objective, your creative strategy, the specific assets produced (static, video, motion), and the measurable performance results (e.g., improved CTR, lower CPA, higher ROAS).

• Workflow Demonstration: Include examples of process documentation, workflow diagrams, or templates you've developed to improve creative production efficiency, asset management, or team collaboration.

• Team Leadership Examples: Briefly describe your approach to managing creative teams, mentoring junior designers, or conducting quality assurance reviews. This can be a written statement or integrated into case study descriptions.

• Tool Proficiency Showcase: Visually demonstrate your proficiency in key tools like Adobe Creative Suite (Illustrator, Photoshop, Premiere Pro, After Effects) and any generative AI tools used in your process.

• Adaptability Examples: Include a diverse range of creative outputs (e.g., static ads, short-form videos, motion graphics) to demonstrate versatility across different formats and client needs.

Process Documentation:

• Workflow Design & Optimization: Provide examples of how you've mapped out creative production workflows, identified bottlenecks, and implemented improvements. This could include process flowcharts, SOPs, or project management templates.

• Implementation & Automation: Showcase how you've leveraged tools (including AI) or methodologies to automate repetitive tasks, standardize asset creation, or improve the speed of delivery.

• Measurement & Performance Analysis: Demonstrate how you've tracked the performance of creative assets, analyzed results, and used data insights to iterate and optimize future creative strategies.

📝 Enhancement Note: The portfolio should strongly emphasize the candidate's ability to drive performance through creative strategy and efficient operations. Demonstrating a structured approach to creative production, team management, and the integration of new technologies like AI will be key.

💵 Compensation & Benefits

Salary Range: Based on the specified experience level (4-6 years), the hybrid work arrangement, and the location in Bordeaux, France, a competitive salary range for a Lead Creative Designer/Art Director in a specialized agency would typically fall between €45,000 and €60,000 gross annually. This estimate considers the dual responsibility of hands-on production and team leadership, as well as the agency's focus on performance marketing.

Benefits:

• Hybrid Work Model: 1-2 days of remote work per week, offering flexibility while maintaining in-office collaboration.

• RTT (Réduction du Temps de Travail): Additional days off to compensate for working hours beyond the standard legal limit.

• Paid Time Off: Standard vacation days and public holidays.

• Team Building Activities: Regular company-sponsored events to foster team cohesion and morale.

• Social Events: Including after-work gatherings and team lunches to encourage informal interaction.

Working Hours: The role is full-time, likely adhering to a standard French work week (e.g., 35-40 hours), with the possibility of RTT days. The hybrid model allows for some flexibility in structuring the work week.

📝 Enhancement Note: The salary estimate is based on typical compensation for similar roles in creative agencies in France, adjusted for the specific experience level and hybrid work arrangement. The benefits listed are directly from the job description, highlighting a supportive work environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Growth Marketing Agency, specializing in Social Ads. This industry segment is highly performance-driven, with a constant need for rapid creative iteration and measurable results. The focus is exclusively on social media advertising for e-commerce, DNVB, and lead generation clients, differentiating it from broader branding or traditional advertising agencies.

Company Size: Asight appears to be a growing agency, likely fitting into the small to medium-sized business (SMB) category, given the team size mentioned (2-3 designers reporting to the Lead). This size often means a dynamic, hands-on environment where individuals can have a significant impact.

Founded: Information on the founding date is not explicitly provided, but the company's specialized focus suggests a modern, agile business model.

Team Structure:

• The Creative Studio operates as a distinct unit within the agency, likely reporting to a Creative Director or Head of Operations/Marketing.

• The Lead Creative Designer will directly manage a small team (2-3 junior/intern designers), overseeing their day-to-day work and professional development.

• Cross-functional collaboration is critical, with close ties to the Paid Media teams who manage client campaigns and strategy, as well as direct client interaction. Methodology:

• Data-Driven Creativity: All creative efforts are tied to performance metrics and conversion objectives.

• Agile Production: Emphasis on rapid iteration, testing, and optimization of creative assets based on real-time campaign data.

• Process Standardization: Development and utilization of templates, workflows, and asset libraries to ensure consistency and efficiency.

• Innovation Integration: Proactive adoption of new technologies, such as generative AI, to enhance creative output and operational efficiency.

Company Website: https://www.asight.fr

📝 Enhancement Note: Asight's culture is defined by its laser focus on performance marketing through social ads. This means creativity is not just about aesthetics but about driving tangible business results. The team structure implies a flat hierarchy where collaboration and direct impact are valued.

📈 Career & Growth Analysis

Operations Career Level: This role represents a significant step into leadership within the creative operations domain. It's a "Lead" position, indicating responsibility for a team and a critical function (creative production for ads). It bridges the gap between a senior individual contributor designer and a formal management role. The blend of 60% production and 40% organization/management suggests a transition towards more strategic oversight.

Reporting Structure: The Lead Creative Designer will report to a higher-level management position within Asight, likely a Creative Director, Head of Marketing, or potentially a senior executive overseeing growth operations. They will, in turn, manage junior designers.

Operations Impact: The Lead Creative Designer's impact is directly tied to client success and agency revenue. By optimizing creative production, ensuring high-quality, high-performing assets, and managing the team efficiently, they directly influence campaign performance, client retention, and the agency's profitability. Their ability to integrate new technologies like AI can also drive significant efficiency gains.

Growth Opportunities:

• Specialization in Performance Creative: Deepen expertise in creating social ads that consistently achieve high conversion rates, becoming a go-to expert in this niche.

• Transition to Management: Develop leadership skills to potentially move into a Creative Director role, managing larger teams and broader creative strategies for multiple clients or service lines.

• Process & Operations Innovation: Lead initiatives to further refine and scale the agency's creative operations, potentially influencing tool selection, workflow design, and team structure.

• Client Strategy Influence: Gain more strategic input into client campaign planning, moving beyond just creative execution to advising on overall growth strategies informed by creative performance.

📝 Enhancement Note: This role is ideal for a senior creative professional who is ready to take on leadership responsibilities and wants to influence operational efficiency. The growth path is clearly defined towards broader management and strategic involvement in performance marketing.

🌐 Work Environment

Office Type: The job description mentions "1-2 days of télétravail" (remote work), indicating a hybrid office setup. This suggests a physical office space in Bordeaux where team members convene for collaboration, client meetings, and focused work. The environment is likely dynamic and fast-paced, typical of a growth marketing agency.

Office Location(s): Bordeaux, France. This provides a specific geographical context for the physical office presence.

Workspace Context:

• Collaborative Environment: The hybrid model and team-building activities suggest an emphasis on in-person collaboration, brainstorming, and knowledge sharing, especially during office days.

• Technology-Rich: As a modern agency, expect access to industry-standard design software, project management tools, and potentially specialized AI tools for creative generation and workflow automation.

• Team Interaction: The structure encourages regular interaction with the direct design team, as well as close collaboration with Paid Media specialists and client-facing teams.

Work Schedule: Full-time, with a hybrid arrangement allowing for a balance between remote flexibility and office-based collaboration. The specific days for in-office work would likely be determined by team needs and management.

📝 Enhancement Note: The hybrid nature of the role indicates a modern work approach, balancing the benefits of remote work with the necessity of in-person collaboration for creative leadership and team cohesion.

📄 Application & Portfolio Review Process

Interview Process: The interview process is likely to be multi-stage, designed to assess both creative talent and operational/leadership capabilities.

• Stage 1: Initial Screening: A review of your CV and portfolio to assess relevant experience, skills, and alignment with the agency's focus on performance ads.

• Stage 2: Creative & Technical Assessment: This might involve a practical exercise or a deep dive into your portfolio. Be prepared to discuss specific case studies, your creative process, your experience with Adobe Suite and AI tools, and your approach to motion design and video editing.

• Stage 3: Leadership & Operations Interview: An interview with hiring managers (likely senior leadership) focusing on your team management experience, organizational skills, process improvement ideas, and understanding of growth marketing principles. You'll be expected to articulate how you would structure the studio, manage the team, and optimize workflows.

• Stage 4: Cultural Fit & Final Discussion: A conversation to assess your alignment with Asight's culture, your collaborative style, and your long-term career aspirations within the agency.

Portfolio Review Tips:

• Quantify Results: For each case study, clearly present the client's objective and the measurable impact of your creative work (e.g., "Increased CTR by X%", "Reduced CPA by Y%", "Achieved ROAS of Z:1"). Use charts or graphs to visualize performance data.

• Showcase Process: Don't just show the final assets. Explain your creative process, from brief interpretation to concept development, iteration, and final delivery. Highlight how you used AI tools or optimized workflows.

• Demonstrate Leadership: Include a section or specific examples that illustrate your experience in mentoring, guiding, or managing designers. Explain your approach to quality assurance and team motivation.

• Tailor to Performance Ads: Emphasize work that is specifically designed for social media advertising and conversion. Highlight your understanding of platform nuances and ad best practices.

• Be Ready for Technical Questions: Prepare to discuss your proficiency in Adobe Creative Suite, motion design techniques, video editing, and your specific experience with generative AI tools.

Challenge Preparation:

• Creative Production Challenge: You might be given a brief for a social ad campaign and asked to outline your creative approach, potential asset types, and how you would manage its production within a given timeframe.

• Process Improvement Scenario: Be ready to discuss how you would address a hypothetical production bottleneck or improve the onboarding process for new designers.

• Team Management Scenarios: Prepare to answer questions about how you would handle underperforming team members, resolve creative conflicts, or motivate a team.

📝 Enhancement Note: The emphasis on a "performance-driven" agency means the interview process will heavily scrutinize quantifiable results and operational efficiency. A portfolio that clearly demonstrates ROI and a structured approach to creative production will be crucial.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency is mandatory, specifically:

  • Illustrator: For vector graphics, logos, and ad elements.
  • Photoshop: For image manipulation, static ad creation, and asset preparation.
  • Premiere Pro: For video editing and timeline-based content creation.
  • After Effects: For motion graphics, animations, and dynamic video elements.

• Generative AI Tools: Indispensable for workflow integration. This could include tools for image generation (e.g., Midjourney, Stable Diffusion), text-to-video, or AI-assisted editing features within Adobe products.

• Figma (Preferred): A collaborative interface design tool, useful for prototyping, design systems, and team collaboration on digital assets.

Analytics & Reporting: While not directly managed by the creative team, understanding how to interpret and use data from:

• Social Media Analytics Platforms: (e.g., Facebook Ads Manager, TikTok Ads Manager, Google Analytics) to understand creative performance.

• Dashboard Tools: (e.g., Tableau, Power BI, Google Data Studio) if the agency uses them for reporting creative KPIs.

CRM & Automation: Not directly relevant to the creative lead role, but awareness of how creative assets are managed and deployed within client campaign structures is beneficial.

📝 Enhancement Note: The explicit requirement for generative AI tools is a key differentiator. Proficiency in Adobe Suite is standard, but knowing how to integrate AI into creative workflows is critical for this role. Figma is a strong plus for collaborative workflows.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: Every creative decision is evaluated based on its potential to drive measurable results (conversions, engagement, ROI).

• Efficiency & Optimization: A constant drive to improve processes, reduce production time, and leverage technology (like AI) to work smarter.

• Collaboration & Teamwork: A strong emphasis on working together, sharing knowledge, and supporting team members to achieve collective goals.

• Innovation & Curiosity: A proactive approach to exploring new creative trends, tools, and techniques, particularly in the rapidly evolving social media landscape.

• Client-Centricity: A commitment to understanding client needs and delivering creative solutions that meet their business objectives.

Collaboration Style:

• Cross-Functional Integration: Close partnership with Paid Media teams is essential for understanding campaign objectives, target audiences, and performance feedback.

• Feedback-Driven Iteration: An open culture of giving and receiving constructive feedback on creative work to ensure continuous improvement.

• Knowledge Sharing: Encouraging team members to share insights on new trends, tools, and effective creative strategies through regular meetings or informal channels.

• Proactive Communication: Maintaining clear and consistent communication regarding project status, challenges, and successes.

📝 Enhancement Note: The agency's values are deeply intertwined with its performance marketing focus. This means that while creativity is valued, it's always in service of tangible business outcomes, fostering a culture of accountability and continuous improvement.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Production and Management: Effectively dividing time and focus between hands-on creative work and the responsibilities of leading a team and optimizing processes.

• Rapidly Evolving Social Media Landscape: Staying ahead of constant platform changes, algorithm updates, and emerging creative trends to ensure client campaigns remain effective.

• Driving Measurable Performance: Consistently producing creative assets that not only look good but demonstrably achieve client KPIs in a competitive ad environment.

• Integrating New Technologies: Successfully implementing and optimizing the use of generative AI and other emerging tools within existing workflows without sacrificing quality or efficiency.

Learning & Development Opportunities:

• Advanced Creative Leadership: Developing strategic leadership skills, team motivation techniques, and conflict resolution strategies.

• Performance Marketing Deep Dive: Gaining a more profound understanding of paid media strategies, audience segmentation, and campaign optimization from a creative perspective.

• AI in Creative Workflows: Becoming an expert in leveraging AI tools for concept generation, asset creation, and workflow automation within the creative production cycle.

• Client Strategy & Consulting: Enhancing skills in client communication, strategic recommendation, and advising clients on creative best practices for growth marketing.

📝 Enhancement Note: The challenges are inherent to a fast-paced, performance-oriented agency. The growth opportunities are aligned with developing both creative leadership and strategic operational expertise within the digital advertising domain.

💡 Interview Preparation

Strategy Questions:

• "Describe your approach to leading a creative team focused on performance marketing. How do you balance hands-on contribution with management responsibilities?" (Focus on your 60/40 split and leadership style).

• "Walk me through a successful social ad campaign you led. What were the objectives, your creative strategy, the assets produced, and the quantifiable results? How did you use data to inform your creative decisions?" (Be ready with a strong case study, emphasizing metrics).

• "How would you structure the creative production workflow for a new client with a high volume of ad creative needs? What processes and tools would you implement to ensure efficiency and quality?" (Highlight your organizational and process design skills, mentioning AI integration). Company & Culture Questions:

• "What interests you most about Asight's focus on growth marketing and social ads, as opposed to traditional branding or other agency types?" (Show you understand and are excited by their niche).

• "How do you stay updated on the latest social media trends and creative best practices? How would you disseminate this knowledge within your team?" (Demonstrate your commitment to continuous learning and team development).

• "Describe a time you had to defend a creative decision to a client or stakeholder. What was the situation, and how did you approach it?" (Illustrate your communication and persuasion skills). Portfolio Presentation Strategy:

• Structure for Impact: Begin with a brief overview of your leadership philosophy and creative approach. Then, present 2-3 of your strongest performance-focused case studies, clearly outlining objectives, strategy, execution, and quantifiable results.

• Showcase Process & Tools: For each case study, briefly explain your creative process and highlight the specific tools (especially AI) and techniques used. If you've developed process improvements, dedicate a slide or section to showcasing them.

• Interactive Discussion: Be prepared for questions about your creative choices, your management style, and your vision for the Asight creative studio. Engage in a dialogue rather than a monologue.

• Tailor to Asight: Emphasize how your skills and experience directly align with Asight's mission to drive performance through creative social ads.

📝 Enhancement Note: Preparation should focus on demonstrating a blend of creative excellence, operational acumen, and leadership potential, all grounded in a deep understanding of performance marketing and social media advertising.

📌 Application Steps

To apply for this Lead Creative Designer position:

• Submit your application through the provided link on join.com.

• Curate a Performance-Focused Portfolio: Ensure your portfolio prominently features case studies with quantifiable results from social media ad campaigns. Highlight your experience with motion design, video editing, and generative AI tools. Structure your portfolio to showcase both creative output and your process for achieving measurable success.

• Optimize Your Resume for Operations & Leadership: Tailor your resume to emphasize leadership experience, project management skills, workflow optimization, and your proficiency with key design and AI tools. Use keywords like "Creative Direction," "Team Management," "Social Ads," "Performance Marketing," "Adobe Creative Suite," and "Generative AI."

• Prepare Your Presentation: Practice walking through your portfolio, focusing on clear communication of objectives, strategies, execution, and, most importantly, the ROI of your creative work. Be ready to articulate your leadership approach and vision for optimizing a creative studio.

• Research Asight's Work: Thoroughly review Asight's website and any available client examples to understand their specific approach to growth marketing and social ads. Prepare to discuss how your skills and experience align with their mission and client needs.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.