Lead Brand Designer

📍 Job Overview

Job Title: Lead Brand Designer
Company: Bjak
Location: Bandar Utama, Petaling Jaya, Selangor, Malaysia
Job Type: Full-time
Category: Creative & Media / Art & Design / Marketing
Date Posted: May 08, 2026
Experience Level: Mid-Senior Level (5+ years)
Remote Status: On-site

🚀 Role Summary

• Spearhead the development and evolution of BJAK's visual identity and brand system, ensuring a cohesive and compelling brand presence across all touchpoints.
• Drive the creation of high-quality brand materials that effectively communicate BJAK's mission and value proposition to diverse audiences, including consumers, partners, and internal teams.
• Foster strong collaboration with marketing, content, product, and performance teams to integrate brand strategy seamlessly into all campaigns and product experiences.
• Champion brand consistency and excellence by maintaining and refining comprehensive brand guidelines, ensuring craft and quality across all visual outputs.

📝 Enhancement Note: This role is positioned as a Lead Brand Designer, indicating a need for strategic thinking, ownership, and the ability to guide brand direction, not just execute design tasks. The emphasis on "shaping and evolving" the brand system suggests a hands-on leadership role with significant impact on the company's visual narrative.

📈 Primary Responsibilities

• Develop and implement innovative brand strategies that align with BJAK's mission of building successful, efficient businesses and contributing positively to society.
• Design and produce a wide range of brand assets, including digital graphics, marketing collateral, presentation decks, and potentially social media content, ensuring adherence to brand guidelines.
• Lead the refinement and expansion of BJAK's brand system, focusing on visual storytelling, consistency, and adaptability across various platforms and campaigns.
• Collaborate closely with cross-functional teams, including marketing, product, and performance, to translate business objectives into impactful visual communications.
• Manage and update BJAK's brand guidelines documentation, ensuring they are current, accessible, and effectively utilized by internal teams and external partners.
• Act as a brand steward, providing guidance and feedback on design executions to maintain a high standard of visual craft and brand integrity.
• Contribute creative and strategic input to the Creative Manager, influencing the overall brand direction and campaign planning.
• Explore and integrate emerging design trends and AI tools to enhance design workflows and creative output, driving efficiency and innovation.

📝 Enhancement Note: The responsibilities highlight a blend of strategic brand direction and hands-on design execution. The mention of "delivering fast, thoughtful design work" alongside "long-term brand growth" indicates a need for agility and the ability to balance immediate business needs with strategic brand building.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in Graphic Design, Visual Communications, or a related field is implied by the nature of the role. Experience: Minimum of 5 years of dedicated experience in brand design, graphic design, or a closely related creative discipline. Experience in fast-paced startup environments or performance marketing is a significant advantage.

Required Skills:

• Proven expertise in developing and maintaining strong brand identities and visual systems.
• Exceptional skills in brand storytelling and creating compelling visual narratives.
• Proficiency in industry-standard design software: Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Advanced proficiency in Figma for collaborative design and prototyping.
• Experience with motion graphics tools such as Adobe After Effects and/or Premiere Pro for dynamic visual content creation.
• Ability to manage multiple design projects simultaneously, adapt to iterative feedback, and meet tight deadlines.
• Strong understanding of design principles, typography, color theory, and layout.

Preferred Skills:

• Experience in performance marketing design, with an understanding of conversion-driven visuals.
• Familiarity with AI tools and their application in accelerating and enhancing design workflows.
• Basic skills in sound editing or simple visual effects (VFX).
• Experience with established design systems, brand libraries, or template management.

📝 Enhancement Note: The requirement for 5+ years of experience, coupled with proficiency in a broad range of design and motion tools, positions this as a mid-to-senior level role. The preference for AI tools and performance marketing experience indicates a forward-thinking company that values efficiency and measurable design impact.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a strong track record in brand identity development and visual systems design.
• Demonstrations of successful brand storytelling across various mediums and for different target audiences (consumers, partners, internal).
• Evidence of consistent, high-quality execution of brand guidelines across diverse marketing and product applications.
• Case studies detailing the design process, strategic thinking, and quantifiable impact of brand initiatives.
• Examples of collaborative projects, illustrating effective teamwork with cross-functional departments.

Process Documentation:

• Examples of how you have documented and maintained brand guidelines to ensure consistency and scalability.
• Workflow examples demonstrating how you manage design iterations, feedback loops, and project timelines effectively.
• Case studies that highlight your ability to translate strategic objectives into tangible design solutions that drive business outcomes.

📝 Enhancement Note: A strong portfolio is critical. Candidates should be prepared to articulate their design process, demonstrate their understanding of brand systems, and showcase how their work has contributed to business objectives, especially in a fast-paced environment.

💵 Compensation & Benefits

Salary Range: For a Lead Brand Designer with 5+ years of experience in Malaysia, particularly in the Klang Valley area (Petaling Jaya), a competitive salary range would typically fall between MYR 7,000 to MYR 12,000 per month, depending on the depth of experience, specific skill set, and the company's compensation philosophy.

Benefits:

• Full-time employment with comprehensive benefits package.
• Opportunity to shape the visual identity of a leading digital insurance platform in Southeast Asia.
• Work within a flat, highly motivated, and engineering/product-focused organization.
• Exposure to AI integration in design and business applications.
• Potential for professional development and advancement within a growing company.
• Collaborative and hands-on work environment.

Working Hours: Standard full-time hours, typically around 40 hours per week, with potential for flexibility based on project needs and company culture. The role is on-site, indicating regular office hours.

📝 Enhancement Note: While specific benefits are not detailed, the company's mission and focus on engineering excellence suggest a supportive environment for growth. The salary estimate is based on industry benchmarks for similar roles and experience levels in Malaysia.

🎯 Team & Company Context

🏢 Company Culture

Industry: Insurance Technology (Insurtech), Digital Platforms, AI Applications. BJAK is a pioneer in digitizing the insurance industry in Southeast Asia and is expanding into new AI-integrated use cases. Company Size: BJAK operates as a "densely talented, highly motivated" team within a "very flat organization." While a precise number isn't given, this suggests a dynamic, agile environment, likely ranging from 50-200 employees, focusing on impactful contributions rather than hierarchical structures. Founded: The company was founded with the mission to create successful businesses and contribute positively to society through efficiency. Their successful digitization of the insurance industry suggests a history of innovation and market leadership.

Team Structure:

• The Lead Brand Designer reports directly to the Creative Manager, indicating a clear reporting line within a creative department.
• The organization is described as "very flat," implying open communication channels and direct access to decision-makers.
• Cross-functional collaboration is a core tenet, with expectations to work closely with marketing, content, product, and performance teams.

Methodology:

• BJAK emphasizes "engineering and product excellence" and expects all members to be "hands-on" and contribute directly to the company's mission.
• The company is focused on building "superior application platforms" and is actively integrating AI into its offerings.
• A data-driven approach is implied by their mission to make society more efficient and their focus on performance marketing.

Company Website: https://bjak.my/en/about-us

📝 Enhancement Note: BJAK appears to be a forward-thinking, mission-driven company that values innovation, efficiency, and hands-on contribution. The flat organizational structure suggests an environment where individual impact is highly visible and valued.

📈 Career & Growth Analysis

Operations Career Level: This role is at a Mid-Senior to Lead level within the Brand Design discipline. It requires significant experience (5+ years) and the ability to not only execute high-quality design but also to "shape and evolve" the brand system and contribute strategically to brand direction.

Reporting Structure: The Lead Brand Designer reports directly to the Creative Manager. This indicates a clear hierarchy within the creative function, with opportunities to learn from and collaborate with a manager on strategic initiatives.

Operations Impact: The Lead Brand Designer's work will have a direct impact on BJAK's market perception, customer acquisition, and partner engagement. By shaping the visual identity, they will influence how BJAK is perceived by millions of users, partners, and internal stakeholders, contributing to brand recognition, trust, and ultimately, business success.

Growth Opportunities:

• Leadership Development: Potential to grow into a Senior Brand Designer or Art Director role, leading larger projects or managing junior designers as the team expands.
• Skill Specialization: Opportunity to deepen expertise in areas like motion graphics, AI-driven design, or performance marketing visuals, becoming a go-to specialist.
• Strategic Contribution: Influence broader company strategy by contributing creative insights and leading brand initiatives that align with BJAK's expansion into new AI-integrated use cases.
• Cross-Functional Mastery: Develop a deep understanding of marketing, product development, and performance metrics through close collaboration, enhancing overall business acumen.

📝 Enhancement Note: The "Lead" title suggests a pathway to greater responsibility and potentially team leadership. The company's focus on AI and continuous improvement offers ample opportunities for skill development and staying at the forefront of design innovation.

🌐 Work Environment

Office Type: The role is on-site in Bandar Utama, Petaling Jaya, Selangor. This implies a traditional office setting conducive to collaboration, focused work, and team interaction.

Office Location(s): Bandar Utama, Petaling Jaya, Selangor, Malaysia. This is a well-developed commercial and residential hub in the Klang Valley, known for its accessibility and amenities.

Workspace Context:

• Collaborative Environment: The emphasis on cross-functional collaboration suggests an open and interactive workspace where designers can easily connect with marketing, product, and content teams.
• Tools & Technology: Access to industry-standard design software (Adobe Creative Suite, Figma) and motion graphics tools is expected, along with potential exploration of AI design tools.
• Team Interaction: Regular interactions with the Creative Manager and other team members will be part of the daily workflow, fostering a supportive and dynamic creative atmosphere.

Work Schedule: Standard full-time working hours (approximately 40 hours per week) are expected, with potential for some flexibility to accommodate project deadlines. The on-site nature ensures a structured work routine.

📝 Enhancement Note: The on-site requirement points to a company that values in-person collaboration and the synergy that comes from direct team interaction, which is often beneficial for creative roles requiring seamless communication and brainstorming.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess experience, skills, and alignment with BJAK's brand aesthetic.
• Portfolio Presentation: You will likely be asked to present your portfolio, discussing key projects, your design process, strategic thinking, and the impact of your work. Be prepared to articulate your role and contributions in team projects.
• Skills Assessment/Design Challenge: A practical design exercise or case study may be assigned to evaluate your ability to respond to briefs, problem-solve, and execute under constraints relevant to BJAK's needs.
• Cultural Fit & Team Interviews: Discussions with the Creative Manager and potentially other team members to assess your collaborative style, ownership mentality, and alignment with BJAK's values.
• Final Interview: Discussions with senior leadership to finalize the offer.

Portfolio Review Tips:

• Curate Strategically: Showcase projects that best demonstrate your brand identity development, visual systems thinking, and storytelling capabilities. Include a variety of work if possible, but prioritize quality and relevance.
• Highlight Process: For each project, clearly explain the brief, your role, your thought process, the challenges you faced, and how you overcame them. Visuals are key, but the narrative behind them is equally important.
• Quantify Impact: Where possible, include metrics or outcomes that demonstrate the effectiveness of your designs (e.g., improved engagement, brand recognition, campaign success).
• Showcase Collaboration: If possible, include examples of projects where you collaborated effectively with other departments.
• Tailor to BJAK: Research BJAK's current brand and recent campaigns. Consider how your portfolio can demonstrate your ability to enhance or evolve their existing visual language.

Challenge Preparation:

• Understand BJAK's Brand: Familiarize yourself with BJAK's mission, values, target audience, and current visual identity.
• Think Strategically: Prepare to approach design challenges not just aesthetically but also from a strategic and business-impact perspective. How does the design serve the objective?
• Practice Articulation: Be ready to clearly and concisely explain your design decisions and process under pressure.

📝 Enhancement Note: Emphasis on portfolio presentation and a potential design challenge suggests a practical approach to hiring, aiming to see candidates' skills in action and understand their problem-solving capabilities.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for professional graphic design, including Photoshop, Illustrator, and InDesign. Proficiency is a core requirement.
• Figma: A critical tool for collaborative design, prototyping, and creating design systems. Advanced proficiency is expected.
• Motion Graphics Tools: Adobe After Effects and/or Premiere Pro are required for creating dynamic visual content, animations, and video elements.

Analytics & Reporting: While not explicitly listed as a designer's primary tool, understanding how design impacts performance metrics will be beneficial. Familiarity with tools used for A/B testing visual elements or campaign performance tracking could be advantageous.

CRM & Automation: Not directly applicable to the designer's core toolset, but understanding how brand assets are deployed through marketing automation or CRM platforms could be a plus.

📝 Enhancement Note: The technology stack is heavily focused on design and creative production. Proficiency in Figma and motion graphics tools, in addition to the Adobe Suite, is crucial for this role. The mention of AI tools suggests a willingness to explore and adopt new technologies.

👥 Team Culture & Values

Operations Values:

• Excellence & Hands-On Contribution: A strong emphasis on delivering high-quality work and being directly involved in the company's mission. This translates to designers taking ownership and striving for meticulous craft.
• Innovation & Efficiency: BJAK aims to create successful businesses by being efficient and is integrating AI. This suggests a culture that values creative problem-solving, adopting new tools, and finding smarter ways to work.
• Positive Societal Impact: The mission includes contributing positively to society, implying a sense of purpose and ethical consideration in their work.
• Collaboration: A very flat organization structure necessitates strong teamwork and open communication across departments.

Collaboration Style:

• Cross-Functional Integration: Expect close working relationships with marketing, content, product, and performance teams, requiring clear communication and the ability to translate diverse needs into cohesive visual strategies.
• Feedback & Iteration: The culture likely embraces constructive feedback and iterative design processes to refine work and ensure it meets objectives.
• Direct Communication: In a flat organization, communication is likely direct and efficient, encouraging proactive engagement and idea sharing.

📝 Enhancement Note: The company culture appears to be fast-paced, mission-driven, and highly collaborative, with a strong emphasis on individual contribution and continuous improvement. Designers should be adaptable and comfortable working in a dynamic environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Vision with Performance Needs: Effectively translating long-term brand strategy into short-term, performance-driven visual assets that drive immediate results.
• Maintaining Consistency Across Diverse Outputs: Ensuring a cohesive brand experience across a wide range of platforms, from digital marketing to product interfaces, can be demanding.
• Rapid Iteration and Tight Timelines: The need to deliver fast, thoughtful design work in a dynamic environment requires efficient workflows and strong project management skills.
• Adopting New Technologies: Integrating AI tools and staying abreast of evolving design trends requires continuous learning and adaptability.

Learning & Development Opportunities:

• Deepen Brand Strategy Expertise: Opportunity to influence and shape the overall brand direction of a growing company.
• Mastery of AI Design Tools: Become proficient in leveraging AI to enhance design processes and output, staying ahead of industry trends.
• Cross-Disciplinary Learning: Gain insights into marketing, product development, and performance analytics through close collaboration.
• Leadership Potential: Grow into a more senior or leadership role within the design team as the company scales.

📝 Enhancement Note: The challenges presented are typical of fast-growing tech companies, offering significant opportunities for professional growth and skill development for ambitious designers.

💡 Interview Preparation

Strategy Questions:

• "How would you approach evolving BJAK's current brand system to incorporate AI-driven design elements?" (Focus on strategic thinking, exploration of AI capabilities, and brand integrity).
• "Describe a time you had to balance a strong brand vision with immediate performance marketing goals. What was your process and outcome?" (Demonstrate strategic compromise, execution, and results-orientation).
• "How do you ensure brand consistency across multiple platforms and teams, especially in a fast-paced environment?" (Highlight process, tools, communication, and adherence to guidelines).

Company & Culture Questions:

• "What excites you about BJAK's mission and our work in the Insurtech and AI space?" (Show genuine interest and alignment with company goals).
• "How do you see yourself contributing to a 'very flat' and 'hands-on' organizational culture?" (Emphasize collaboration, initiative, and direct contribution).
• "How do you stay updated on design trends, especially in relation to emerging technologies like AI?" (Show curiosity and commitment to continuous learning).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly outline the challenge, your solution, your role, and the results. Use visuals effectively to support your story.
• Emphasize Process & Strategy: Don't just show pretty pictures. Explain why you made certain design decisions and how they align with the business objectives.
• Be Ready for Deep Dives: Expect questions about specific design choices, your use of tools, and how you handle feedback.
• Connect to BJAK: If possible, subtly weave in how your skills and experience can benefit BJAK's specific needs and brand.

📝 Enhancement Note: Preparation should focus on demonstrating strategic thinking, a strong understanding of brand systems, collaborative capabilities, and a proactive approach to design challenges, especially those involving new technologies like AI.

📌 Application Steps

To apply for this Lead Brand Designer position:

• Submit your application through the provided link on Ashby.
• Craft a compelling resume that highlights your 5+ years of relevant experience, emphasizing brand identity, visual systems, and achievements in design.
• Prepare your portfolio for presentation, ensuring it showcases your best work in brand storytelling, consistency, and high-quality execution, with clear explanations of your process and impact.
• Research BJAK's mission, values, and current brand presence to tailor your application and prepare thoughtful answers for interview questions, focusing on how you can contribute to their growth and AI integration.
• Practice articulating your design process and strategic thinking to clearly communicate your value during portfolio reviews and potential design challenges.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions based on the provided information. Applicants should verify all details directly with BJAK and tailor their application materials to best reflect their qualifications and alignment with the company's specific needs and culture.