Lead Brand Designer

📍 Job Overview

Job Title: Lead Brand Designer

Company: Bjak

Location: Bandar Utama, Petaling Jaya, Selangor, Malaysia

Job Type: FULL_TIME

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-05-22

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Lead the strategic development and execution of BJAK's visual identity and brand system across all marketing and product touchpoints.

• Drive brand consistency and craft high-quality brand materials that effectively communicate BJAK's mission and values.

• Foster strong cross-functional collaboration with marketing, content, product, and performance teams to ensure cohesive brand experiences.

• Design and adapt brand expressions for diverse audiences, including consumers, partners, and internal stakeholders, to meet immediate business needs and long-term brand growth.

📝 Enhancement Note: This role is positioned as a lead within the design function, reporting directly to the Creative Manager. The emphasis on "shaping and evolving" the brand system, alongside balancing "hands-on execution with broader brand direction," indicates a strategic and influential position, requiring not just design skills but also leadership potential and a deep understanding of brand strategy. The mention of AI tools suggests a forward-thinking approach to design workflows, a key differentiator for operations-minded candidates.

📈 Primary Responsibilities

• Develop and maintain comprehensive brand guidelines, ensuring meticulous craft and consistency across all visual outputs.

• Create engaging and high-quality brand assets that clearly reflect BJAK's established visual identity and brand narrative.

• Collaborate closely with marketing, content, product, and performance teams to ensure cohesive and impactful brand experiences across all channels.

• Design and adapt brand expressions for diverse audiences, including consumers, partners, and internal teams, tailoring communications as needed.

• Deliver fast, thoughtful, and effective design work that supports both long-term brand growth objectives and immediate business requirements.

• Contribute creative and strategic input to the overall brand direction under the guidance of the Creative Manager.

• Continuously explore and integrate emerging design trends, motion graphics, and AI tools to enhance design workflows and brand impact.

📝 Enhancement Note: The responsibilities emphasize a blend of strategic brand stewardship and high-volume, quality execution. The need to "deliver fast, thoughtful design work" alongside supporting "long-term brand growth" highlights a dynamic environment where agility and strategic thinking are equally valued. Collaboration with "performance teams" suggests an awareness of data-driven design and optimization, a critical aspect for operations-focused professionals.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Fine Arts, Marketing, or a related field is typically expected for a Lead role, demonstrating foundational understanding.

Experience: 5+ years of experience in brand design, graphic design, or closely related fields, with a proven track record of shaping and executing brand identities.

Required Skills:

• Brand Identity & Visual Systems: Strong sense of brand identity, visual storytelling, and the ability to build and maintain cohesive visual systems.

• Design Software Proficiency: Expert-level command of Adobe Creative Suite (Photoshop, Illustrator, InDesign), and Figma for collaborative design workflows.

• Motion Design Tools: Proficiency in After Effects and Premiere Pro for creating dynamic brand content and animations.

• Brand Storytelling: Demonstrated ability to translate brand strategy into compelling visual narratives.

• Cross-Functional Collaboration: Proven experience working effectively with marketing, product, and content teams.

• Agile Design Execution: Ability to work quickly, manage multiple iterations, and deliver under tight project timelines.

• Brand Guideline Development: Experience in creating and maintaining detailed brand guidelines to ensure consistency.

Preferred Skills:

• Performance Marketing Design: Experience designing for performance marketing campaigns and understanding of conversion-driven visuals.

• Startup Environment Experience: Familiarity with fast-paced, agile environments typical of startups.

• Motion Graphics & VFX: Basic skills in motion graphics, sound editing, or simple visual effects (VFX) to enhance creative output.

• Design Systems & Brand Libraries: Experience working with and contributing to design systems, templates, or brand libraries for scalable design.

• AI Design Tools: Interest or practical experience using AI tools to augment and accelerate design workflows.

📝 Enhancement Note: The required skills are heavily tool-centric and process-oriented, aligning with operations principles of efficiency and standardization. The preference for "performance marketing" and "startup environments" suggests a need for candidates who understand business impact and rapid iteration, common in GTM operations. The emphasis on AI tools indicates a forward-thinking approach to design, where process optimization through technology is valued.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Brand Storytelling: Showcase a minimum of 2-3 comprehensive brand identity projects that clearly illustrate your ability to craft a compelling brand narrative from concept to execution.

• Visual Systems & Consistency: Include examples demonstrating the development and application of robust visual systems, highlighting how consistency was maintained across various platforms and touchpoints.

• Execution Quality: Present high-quality design execution across different mediums, from digital assets to print materials, showcasing attention to detail and craft.

• Cross-Functional Collaboration: If possible, include case studies or project descriptions that detail your collaboration with other teams (marketing, product) and the impact of your design contributions.

• Process & Methodology: Briefly outline your design process for key projects, demonstrating your approach to research, ideation, iteration, and final delivery.

Process Documentation:

• Brand System Development: Document your approach to building or evolving a brand system, including how you defined visual elements, established guidelines, and ensured adoption.

• Design Workflow Optimization: Showcase examples where you streamlined design workflows, possibly through the use of templates, automation, or improved collaboration methods, leading to increased efficiency or speed.

• Performance Impact Measurement: If applicable, demonstrate how your design work has contributed to measurable business outcomes (e.g., improved engagement, conversion rates, brand recall), even if indirectly.

📝 Enhancement Note: For a Lead Brand Designer role, the portfolio is paramount. The emphasis should be on demonstrating strategic thinking behind the design choices, the scalability of the brand systems created, and the ability to deliver impactful results efficiently. Candidates should be prepared to articulate their design process, how they ensure consistency across a complex organization (akin to process adherence in operations), and how their work contributes to business objectives.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Lead Brand Designer with 5-10 years of experience in Malaysia, the estimated salary range is between MYR 7,000 - MYR 12,000 per month. This range accounts for the lead responsibilities, required technical proficiencies, and the dynamic nature of the tech/insurance industry in Southeast Asia.

Benefits:

• Comprehensive health insurance coverage for employees and dependents.

• Opportunities for professional development, including workshops, training, and conference attendance.

• Paid time off, including annual leave, sick leave, and public holidays.

• Potential for performance-based bonuses or incentives.

• Access to modern office facilities and collaborative workspaces.

• Exposure to cutting-edge AI design tools and integration into design workflows.

Working Hours: Typically 40 hours per week, Monday to Friday. While the role is on-site, Bjak's flat organization structure and focus on product/engineering excellence may imply a results-oriented work environment where flexibility is valued for achieving key objectives.

📝 Enhancement Note: The estimated salary range is based on research from industry salary aggregators for similar roles in Malaysia, considering the experience level and the company's industry (fintech/insurance platform). Benefits are inferred from standard offerings in comparable tech companies in the region, with a specific nod to professional development and AI tool exposure, aligning with the job description's emphasis on growth and innovation.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology/Fintech (specifically insurance platform digitization and AI-driven applications). BJAK is a leader in Southeast Asia's insurance tech space, indicating a competitive and rapidly evolving market.

Company Size: While not explicitly stated, the presence of a "Creative Manager" and a "Lead Brand Designer" suggests a growing, structured team within a larger organization, likely scaling beyond early-stage startup phase but still maintaining agility.

Founded: BJAK was founded with a mission to digitize the insurance industry, highlighting a history of innovation and market disruption. This background suggests a culture that values pioneering spirit, efficiency, and positive societal contribution through technology.

Team Structure:

• The design team appears to be part of a broader marketing or creative department, led by a Creative Manager.

• The Lead Brand Designer reports directly to the Creative Manager, indicating a clear reporting line and a focus on strategic oversight.

Methodology:

• Data-Driven Design: The collaboration with "performance teams" implies an approach that values data analysis to inform design decisions and measure impact.

• Agile & Iterative Development: The emphasis on delivering "fast, thoughtful design work" and managing "iterations" points to agile methodologies.

• Product & Engineering Excellence: BJAK's core focus on "engineering and product excellence" suggests a culture that values technical proficiency, efficiency, and high standards in all functions, including design.

Company Website: https://bjak.my/en/about-us

📝 Enhancement Note: BJAK's positioning as a tech leader in the insurance sector, with a focus on AI and societal contribution, suggests a culture that is innovative, fast-paced, and results-oriented. The "flat organization" structure implies a collaborative environment where ideas are valued regardless of hierarchy, but with clear leadership roles like the Creative Manager. This environment is conducive to operations professionals who value efficiency, data-informed decisions, and measurable impact.

📈 Career & Growth Analysis

Operations Career Level: This is a Lead-level position within the Creative & Design function. It signifies a transition from individual contributor to a role that involves not only high-quality execution but also strategic input, process refinement, and potentially guiding junior designers. It requires a blend of technical design expertise and a strategic understanding of how design contributes to business objectives, akin to a Senior Operations Specialist or Operations Lead.

Reporting Structure: The Lead Brand Designer reports directly to the Creative Manager. This structure provides a clear path for mentorship, feedback, and strategic alignment, while also offering autonomy in day-to-day execution. The direct collaboration with marketing, content, product, and performance teams highlights the role's integration within the broader Go-To-Market (GTM) strategy.

Operations Impact: The Lead Brand Designer's impact is measured by their ability to shape and maintain a consistent, compelling, and effective visual identity for BJAK. This directly influences brand perception, customer acquisition (through marketing materials), user experience (through product integration), and internal team alignment. In operations terms, this role is critical for brand operationalization, ensuring that the brand message is consistently and efficiently communicated across all touchpoints, thereby supporting sales and marketing objectives.

Growth Opportunities:

• Leadership Development: Potential to grow into a Senior Creative Manager or Head of Brand Design role, taking on more strategic oversight and team management responsibilities.

• Specialization in AI Design: Deepen expertise in leveraging AI tools for design, becoming a subject matter expert in this emerging area.

• Cross-Functional Expertise: Expand understanding of performance marketing, product design, and content strategy through close collaboration, broadening skill set and strategic perspective.

• Brand Strategy Influence: Contribute more significantly to the long-term brand vision and strategy of BJAK as the company continues to innovate and expand.

📝 Enhancement Note: The growth trajectory for this role is clearly defined, moving from execution to strategy and potential leadership. The emphasis on AI adoption and cross-functional collaboration aligns with the evolving needs of operations roles, which often require a broad understanding of business functions and the ability to integrate new technologies for efficiency.

🌐 Work Environment

Office Type: The role is on-site, indicating a traditional office-based work environment. This suggests a preference for in-person collaboration, team synergy, and the use of shared physical resources.

Office Location(s): Bandar Utama, Petaling Jaya, Selangor, Malaysia. This is a well-established commercial and residential hub in the Klang Valley, known for its accessibility and modern infrastructure, offering a professional and convenient work location for employees.

Workspace Context:

• Collaborative Environment: The emphasis on cross-functional collaboration suggests an open and interactive workspace designed to facilitate communication between teams.

• Tools & Technology: Employees will have access to industry-standard design software and hardware, as well as potential exposure to emerging AI tools integrated into the workflow.

• Team Interaction: The on-site nature facilitates direct interaction with colleagues, fostering team cohesion and spontaneous idea exchange, which is crucial for creative roles.

Work Schedule: The standard working hours are likely 40 hours per week, from Monday to Friday. Given BJAK's focus on "product and engineering excellence" and a "flat organization," there might be an expectation of dedication and flexibility to meet project deadlines, characteristic of fast-paced tech environments.

📝 Enhancement Note: An on-site role in a dynamic tech company like Bjak suggests an environment that values face-to-face interaction and team cohesion. For operations professionals, this context implies a structured yet collaborative setting where efficiency and clear communication are paramount, and where tools and resources are readily available to support workflow optimization.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess experience, skills, and alignment with BJAK's brand and culture.

• Design Challenge/Case Study: Candidates will likely be asked to complete a design exercise or present a case study from their portfolio, demonstrating their approach to brand identity, visual systems, and problem-solving. This may involve a specific brief related to BJAK's business.

• Team/Manager Interviews: Interviews with the Creative Manager and potentially other team members (marketing, product) to evaluate technical skills, collaborative abilities, cultural fit, and strategic thinking.

• Final Interview: Possibly with senior leadership to discuss overall vision, leadership potential, and alignment with BJAK's mission.

Portfolio Review Tips:

• Showcase Strategic Thinking: Beyond aesthetics, clearly articulate the "why" behind your design decisions. Explain the strategic goals, target audience, and how your design choices address them.

• Highlight Process & Iteration: Detail your design process, including research, ideation, and how you incorporated feedback or iterated on designs. This demonstrates operational rigor.

• Demonstrate Brand System Expertise: Present comprehensive examples of how you've built, maintained, or evolved brand systems, emphasizing consistency and scalability.

• Quantify Impact (if possible): If any of your past projects led to measurable results (e.g., increased engagement, brand recognition), be prepared to present this data. Operations professionals often look for this quantitative evidence.

• Tailor to BJAK: Research BJAK's current brand and mission. If possible, subtly tailor your presentation to show how your skills can address their specific needs and challenges.

Challenge Preparation:

• Understand BJAK's Brand: Familiarize yourself with BJAK's existing visual identity, messaging, and target audience.

• Practice Design Scenarios: Be prepared to discuss how you would approach common brand design challenges, such as refreshing a brand, creating assets for performance marketing, or adapting a brand for new product lines.

• Articulate Your Process: Practice explaining your design process clearly and concisely, focusing on efficiency and effectiveness.

• Be Ready for AI Integration Questions: Prepare to discuss your thoughts on using AI in design workflows and how you might leverage such tools.

📝 Enhancement Note: The interview process is structured to assess both creative talent and operational capability. Candidates should prepare to demonstrate not just design skill but also strategic thinking, process discipline, and an understanding of business impact, mirroring the expectations for roles in rev ops and sales ops. The portfolio is the primary tool for showcasing these operational aspects of design.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for all core graphic design, illustration, and photo editing tasks (Photoshop, Illustrator, InDesign).

• Figma: Crucial for collaborative design, prototyping, and building design systems in a modern, cloud-based environment.

• Motion Design Software:

  • After Effects: For creating dynamic animations, motion graphics, and visual effects for brand content.
  • Premiere Pro: For video editing and integrating motion graphics into video assets.

Analytics & Reporting:

CRM & Automation:

Emerging Technologies:

• AI Design Tools: BJAK has explicitly mentioned interest in AI tools. Candidates should be aware of and potentially have experience with AI-powered design assistants, image generators, or workflow automation tools that can enhance creative processes.

📝 Enhancement Note: The technology stack is standard for a Lead Brand Designer but with a notable emphasis on collaborative tools like Figma and emerging AI technologies. For operations professionals, understanding how these tools integrate into broader workflows and contribute to efficiency and scalability is key. Proficiency here demonstrates an ability to adapt to and leverage new technologies for optimized output.

👥 Team Culture & Values

Operations Values:

• Quality & Craftsmanship: A strong emphasis on producing high-quality, polished design work that upholds BJAK's brand standards. This aligns with operations' focus on precision and excellence.

• Efficiency & Speed: The ability to "deliver fast, thoughtful design work" and manage "iterations" points to a culture that values agile execution and time management.

• Collaboration & Teamwork: Close partnership with marketing, content, product, and performance teams signifies a highly collaborative environment where shared goals are paramount.

• Innovation & Continuous Improvement: The interest in AI tools and evolving brand systems suggests a culture that embraces new ideas and is committed to staying ahead of industry trends.

• Ownership & Accountability: Candidates are expected to "take ownership of your work and care deeply about quality and continuous improvement," a core tenet of operational responsibility.

Collaboration Style:

• Cross-Functional Integration: Design is not siloed but deeply integrated with other departments, requiring proactive communication and a shared understanding of business objectives.

• Feedback-Driven: The iterative nature of design implies a culture where constructive feedback is welcomed and used to refine outputs.

• Strategic Partnership: Contributing "creative and strategic input" suggests that designers are viewed as strategic partners, not just executors, fostering a dynamic and engaged working relationship.

📝 Enhancement Note: The values described align closely with those often found in successful operations teams: a focus on quality, efficiency, collaboration, and continuous improvement. The "flat organization" and emphasis on ownership suggest an environment where individuals are empowered to contribute and take initiative, a common characteristic of high-performing operations departments.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: Delivering high-quality, strategic brand work rapidly in a fast-paced environment while maintaining brand integrity.

• Cross-Functional Alignment: Ensuring consistent brand application and messaging across diverse teams with potentially different priorities and interpretations.

• Evolving Brand System: Continuously refining and scaling the brand system to meet new business needs, product launches, and market shifts.

• Integrating AI Tools: Effectively learning, adopting, and integrating new AI technologies into existing design workflows without compromising creative quality or efficiency.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunities to deepen expertise in motion graphics, interactive design, and potentially UI/UX principles.

• Brand Strategy Acumen: Develop a more profound understanding of brand strategy, market positioning, and how design contributes to overall business success.

• AI & Technology Integration: Become an early adopter and expert in leveraging AI tools for creative output and workflow optimization.

• Leadership and Mentorship: Gain experience in leading design initiatives and potentially mentoring junior team members.

📝 Enhancement Note: The challenges presented are typical of dynamic growth-stage companies and require a blend of creative problem-solving and operational efficiency. The growth opportunities are framed around skill enhancement and strategic development, offering a clear path for career advancement within the design and potentially broader GTM/operations functions.

💡 Interview Preparation

Strategy Questions:

• "How would you approach developing a brand system for a new AI-driven product line within BJAK?" (Focus on process, scalability, and strategic alignment)

• "Describe a time you had to balance urgent design requests with long-term brand strategy. What was your approach?" (Assesses prioritization, time management, and strategic thinking)

Company & Culture Questions:

• "What do you admire about BJAK's current brand, and where do you see opportunities for evolution?" (Shows research and strategic insight)

• "How do you see AI tools impacting the future of brand design, and how would you integrate them into our workflow?" (Evaluates forward-thinking and adaptability)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the objective, your role, the challenge, your solution (design process), and the outcome/impact.

• Highlight Process & Efficiency: Walk through your design process, emphasizing how you managed iterations, collaborated with stakeholders, and ensured efficiency. This is key for operations roles.

• Showcase Brand System Thinking: Present examples that demonstrate your ability to build scalable and consistent visual identities.

• Be Ready to Discuss AI: Have specific examples or ideas on how you'd use AI tools to enhance your work at BJAK.

• Engage and Ask Questions: Show genuine interest in BJAK's mission and challenges. Ask thoughtful questions about their brand, team, and future initiatives.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative skill but also strategic thinking, process adherence, and an understanding of business impact. Candidates should be ready to articulate their methodologies, demonstrate problem-solving capabilities, and show how they can contribute to BJAK's operational goals through effective brand design.

📌 Application Steps

To apply for this Lead Brand Designer position: