Lead Brand Designer

📍 Job Overview

Job Title: Lead Brand Designer

Company: Bjak

Location: United States (Remote)

Job Type: Full-Time

Category: Brand Design / Creative Operations

Date Posted: 2026-08-04

Experience Level: 5-10 Years

Remote Status: Fully Remote

🚀 Role Summary

• Drive the creation and evolution of high-quality brand materials that embody BJAK’s visual identity and brand strategy.

• Shape and maintain BJAK’s comprehensive brand system, ensuring consistent application across all marketing, product, and internal surfaces.

• Foster strong cross-functional collaboration with marketing, content, product, and performance teams to deliver unified brand experiences.

• Adapt brand expression to effectively engage diverse audiences, including consumers, partners, and internal stakeholders.

• Maintain and refine BJAK’s brand guidelines to uphold exceptional craft and design consistency across all outputs.

• Deliver rapid, thoughtful design solutions that balance long-term brand growth objectives with immediate business needs.

📝 Enhancement Note: This role is positioned as a "Lead Brand Designer," implying a significant level of autonomy, strategic input, and potential mentorship responsibilities within the creative team. The focus on "brand system" and "cohesive brand experiences" indicates a need for strong operational understanding of how design integrates into broader GTM strategies, aligning with Revenue Operations principles.

📈 Primary Responsibilities

• Develop and execute engaging, high-quality brand materials that clearly articulate BJAK’s visual identity and brand narrative.

• Lead the evolution and maintenance of BJAK’s brand system, ensuring seamless integration and consistency across digital and physical touchpoints.

• Collaborate closely with marketing, content, product, and performance teams to conceptualize and deliver cohesive, impactful brand experiences.

• Design versatile brand expressions tailored for distinct audiences, including consumers, strategic partners, and internal teams.

• Maintain and continuously refine BJAK’s brand guidelines documentation, ensuring adherence to high standards of craft and consistency.

• Produce swift, strategic design work that effectively supports both long-term brand equity building and immediate business objectives.

• Contribute creative and strategic insights to the overall brand direction, reporting directly to the Creative Manager.

• Explore and integrate emerging design trends, motion graphics, and AI tools to enhance design workflows and creative output.

📝 Enhancement Note: The responsibilities highlight a blend of strategic brand development and hands-on execution. For a Brand Designer, this involves not just creating assets but also managing the operational aspects of brand consistency and system evolution, which is crucial for GTM alignment.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's or Master's degree in Graphic Design, Visual Communication, Branding, or a related field is highly recommended.

Experience: 5+ years of progressive experience in brand design, graphic design, or a closely related creative role, with a demonstrated track record of successful brand development and execution.

Required Skills:

• Strong understanding of brand identity principles, visual systems, and brand storytelling.

• Proven ability to create high-quality brand materials with a keen eye for detail and craft.

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Advanced skills in Figma for collaborative design and prototyping.

• Experience with motion design tools such as After Effects and Premiere Pro.

• Demonstrated ability to collaborate effectively with cross-functional teams (marketing, product, content).

• Experience in developing and maintaining brand guidelines.

• Ability to manage multiple projects, iterate quickly, and deliver under tight deadlines.

• Strong English communication skills for effective collaboration in a global team. Preferred Skills:

• Experience in performance marketing design or fast-paced startup environments.

• Basic motion graphics, sound editing, or simple VFX skills.

• Experience working with and contributing to design systems, templates, or brand libraries.

• Familiarity with or demonstrated interest in leveraging AI tools to enhance design workflows.

📝 Enhancement Note: The experience requirement of 5+ years, coupled with the "Lead" title, suggests this role requires a candidate who can not only execute but also strategize and potentially guide junior designers or contribute to team process improvements.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a minimum of 5 years of relevant brand design work.

• Demonstrations of strong brand storytelling capabilities and the ability to translate strategic objectives into compelling visual narratives.

• Examples of maintaining and evolving visual systems to ensure consistency across diverse platforms and campaign materials.

• High-quality execution of brand assets, illustrating a deep understanding of design principles and craft.

• Case studies or examples that highlight collaboration with cross-functional teams and the impact of design on business goals.

• Evidence of experience in defining and adhering to brand guidelines. Process Documentation:

• The portfolio should ideally include examples of how the candidate has documented or contributed to brand process improvements, such as workflow optimization for asset creation or brand system implementation.

• Candidates are encouraged to showcase their approach to managing design iterations and delivering under pressure, demonstrating an understanding of efficient design operations.

📝 Enhancement Note: For a "Lead" role, the portfolio is critical. It's not just about the final output but also about the candidate's process, strategic thinking, and ability to manage the operational aspects of brand design within a business context.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Lead Brand Designer with 5-10 years of experience in the US market, the estimated salary range is $90,000 - $130,000 annually. This estimate considers the remote nature of the role, the company's growth-stage in Southeast Asia and expansion into the US, and the demand for specialized design talent.

Benefits:

• Comprehensive health, dental, and vision insurance.

• Generous Paid Time Off (PTO) and company holidays.

• Opportunities for professional development, including training, conferences, and access to AI design tools.

• Remote work flexibility with a focus on work-life balance.

• Potential for stock options or performance-based bonuses in a high-growth startup environment.

• Access to a global team with diverse cultural perspectives.

Working Hours: Standard full-time working hours (approximately 40 hours per week) are expected. While the role is remote, flexibility may be offered, with the understanding that collaboration with global teams might require occasional adjustments to accommodate different time zones.

📝 Enhancement Note: Salary estimates are based on aggregated data from reputable compensation platforms (e.g., Glassdoor, LinkedIn Salary, Salary.com) for similar roles in the US. Adjustments were made for the remote aspect and the specific industry.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fintech (specifically insurance technology and broader financial services platform). BJAK is disrupting traditional financial services by offering a mobile-first, accessible platform for planning, saving, and growing money.

Company Size: While not explicitly stated, the mention of "teams working around the world, with over 20 nationalities" and expansion suggests a growing company, likely in the 50-250 employee range, typical for a Series A/B funded startup aiming for significant market penetration.

Founded: 2019. BJAK is a relatively young company, indicating a dynamic, fast-paced, and innovative culture focused on rapid growth and product development.

Team Structure:

• The Brand Designer will report directly to the Creative Manager, indicating a clear reporting line within a dedicated creative or marketing department.

• The role involves close collaboration with marketing, content, product, and performance teams, suggesting a highly integrated, cross-functional operational structure.

• The company emphasizes a global team with diverse nationalities, fostering an inclusive and international work environment. Methodology:

• BJAK's mission centers on providing "smarter ways to plan, save and grow money," implying a data-driven and user-centric approach to product and service development.

• The company values passion, building next-generation products, and redefining financial applications for a broad audience, suggesting a culture of innovation and continuous improvement.

• The emphasis on "not counting hours" and working for passion points to a results-oriented culture that values output and impact over strict time tracking.

Company Website: https://bjak.my/en/about-us

📝 Enhancement Note: BJAK's origin story and mission provide context for a culture that values innovation, accessibility, and user impact, which the Brand Designer will need to embody in their work.

📈 Career & Growth Analysis

Operations Career Level: This role is at a mid-to-senior level, specifically a "Lead" position within the Brand Design function. It requires a strong foundation in design execution combined with the ability to contribute strategically to brand direction and system management. It's a step towards potentially managing a design team or becoming a senior individual contributor with significant influence.

Reporting Structure: The Lead Brand Designer will report directly to the Creative Manager. This implies a structured hierarchy within the creative department, with opportunities to learn from and contribute to the manager's strategic vision.

Operations Impact: The Lead Brand Designer's work directly impacts BJAK's market perception, customer acquisition, and brand loyalty. By ensuring consistent and compelling brand experiences across all touchpoints, this role is crucial for supporting marketing campaigns, product launches, and overall GTM success, thereby contributing to revenue growth.

Growth Opportunities:

• Specialization: Deepen expertise in brand strategy, visual systems, and potentially emerging areas like AI-driven design or advanced motion graphics.

• Leadership: Potential to grow into a Design Manager role, overseeing a team of designers and guiding creative strategy.

• Cross-functional Advancement: Develop a strong understanding of marketing, product development, and performance analytics, opening doors to broader GTM or product marketing roles.

• Industry Expertise: Become a key player in the burgeoning fintech and insurtech design space, building a reputation for impactful brand work.

📝 Enhancement Note: The "Lead" title suggests a pathway for career progression either within design leadership or into more strategic GTM roles, leveraging design expertise.

🌐 Work Environment

Office Type: Fully Remote. BJAK operates with a distributed global team, emphasizing flexibility and autonomy for its employees.

Office Location(s): While the company has a presence in Southeast Asia and is hiring for the US market, this specific role is remote within the United States. Candidates must already be based in the US.

Workspace Context:

• Collaboration: Expect a highly collaborative environment utilizing digital tools for communication, project management, and design reviews. This requires strong asynchronous communication skills.

• Tools & Technology: Access to industry-standard design software (Adobe Creative Suite, Figma) and potentially emerging AI tools, supporting efficient and innovative design workflows.

• Team Interaction: Regular virtual meetings, design critiques, and collaborative sessions with global teams to ensure alignment and foster a sense of community despite the remote setup.

Work Schedule: While the role is full-time (approx. 40 hours/week), the remote nature allows for some flexibility. However, candidates should be prepared to align with team schedules for critical meetings and collaborative sessions, especially considering global team members.

📝 Enhancement Note: The remote-first culture necessitates strong self-discipline, excellent digital communication skills, and comfort with virtual collaboration tools.

📄 Application & Portfolio Review Process

Interview Process:

• Phase 1: Online Assessment/Practical Task: This will likely involve a design challenge or a set of questions to assess fundamental design skills, brand understanding, and problem-solving capabilities relevant to BJAK’s needs. Preparation should focus on demonstrating brand thinking and quick execution.

• Phase 2: Role-Specific Interview: A more in-depth discussion with the Creative Manager and potentially other team members. Expect questions about your portfolio, experience with brand systems, collaboration style, and how you approach design challenges. This is where you'll articulate your strategic thinking.

• Phase 3: CEO / Final Round: A final interview, likely with the CEO, to assess cultural fit, strategic alignment with the company's mission, and overall leadership potential. This is a chance to showcase your passion for BJAK's vision and your ability to contribute at a high level.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best demonstrate your brand design expertise, visual systems thinking, and ability to deliver impactful results. Prioritize projects that align with BJAK's industry (fintech, insurance) or startup environment.

• Showcase Process: For each project, go beyond the final visuals. Explain the brief, your strategic approach, the challenges you faced, your design decisions, and the measurable outcomes or impact. Use visuals to illustrate your process (sketches, wireframes, mood boards).

• Highlight Consistency: Emphasize how you've maintained brand consistency across different platforms and touchpoints. Include examples of brand guidelines or system documentation if possible.

• Demonstrate Collaboration: If possible, include projects where you worked closely with marketing, product, or other teams, and explain your role in that collaboration.

• Tailor to BJAK: Research BJAK's current brand and target audience. Be prepared to discuss how your skills and experience can elevate their brand presence in the US market.

Challenge Preparation:

• Understand the Brief: Carefully read and analyze any design challenge provided. Identify the core objectives, target audience, and key deliverables.

• Time Management: Practice completing design tasks within realistic timeframes, simulating the pressure of a fast-paced environment.

• Presentation: Prepare a clear and concise presentation of your work. Focus on articulating your thought process, design rationale, and how your solution meets the challenge's objectives.

📝 Enhancement Note: The interview process emphasizes speed and practical application, so candidates should be ready to showcase their skills and strategic thinking efficiently.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for graphic design, image manipulation, and video editing (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro).

• Figma: Critical for collaborative interface design, prototyping, and maintaining design systems. Expected to be the primary tool for UI/UX and brand system work.

• Motion Design Tools: Proficiency in After Effects is explicitly mentioned for creating dynamic brand assets and animations.

Analytics & Reporting:

• While not a direct responsibility, understanding how design impacts performance metrics will be key. Familiarity with analytics platforms (e.g., Google Analytics, Amplitude) to understand user behavior and campaign effectiveness would be beneficial. CRM & Automation:

• Not directly relevant to the Brand Designer role, but awareness of how brand assets are used within marketing automation platforms or CRM systems can be helpful for understanding campaign integration.

📝 Enhancement Note: Proficiency in Figma and Adobe Creative Suite is non-negotiable. Experience with motion graphics tools is a strong requirement, highlighting the need for dynamic visual content.

👥 Team Culture & Values

Operations Values:

• Passion-Driven: Employees are expected to work for their passion, not just count hours, indicating a culture that values intrinsic motivation and dedication to craft.

• Innovation: Focus on building "next-generation products" and "redefining how everyone can get the best financial applications" emphasizes a culture that embraces innovation, experimentation, and forward-thinking design.

• User-Centricity: The core mission of helping people plan, save, and grow their money suggests a deep focus on user needs and creating accessible, valuable financial tools.

• Quality & Craftsmanship: The emphasis on "strong craft and consistency" and delivering "high-quality brand materials" highlights a commitment to excellence in design execution.

• Global Collaboration: Working with over 20 nationalities fosters an inclusive, diverse, and globally-minded operational environment.

Collaboration Style:

• Cross-functional Integration: Close collaboration with marketing, content, product, and performance teams is fundamental, requiring strong communication and partnership skills.

• Agile & Iterative: The need to "deliver fast, thoughtful design work" and "manage iterations" points to an agile approach where feedback is incorporated quickly and designs evolve rapidly.

• Knowledge Sharing: A diverse, global team likely encourages sharing of best practices, design trends, and cultural insights to enrich the creative output.

📝 Enhancement Note: The company culture values individuals who are passionate, innovative, and dedicated to delivering high-quality work in a collaborative, global, and fast-paced environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: The need to "deliver fast, thoughtful design work" while maintaining "strong craft and consistency" is a key challenge. This requires efficient workflows and prioritization skills.

• Adapting Brand Expression: Designing for diverse audiences (consumers, partners, internal teams) requires a nuanced understanding of messaging and visual tone, ensuring brand relevance across different contexts.

• Remote Collaboration: Effectively collaborating and maintaining strong creative output within a fully remote, globally distributed team requires excellent communication and digital tool proficiency.

• Staying Ahead of Trends: Integrating emerging technologies like AI into design workflows while maintaining brand integrity and design quality presents an ongoing challenge and opportunity.

Learning & Development Opportunities:

• Skill Advancement: Opportunities to hone skills in motion graphics, explore AI tools for design, and deepen expertise in visual systems and brand strategy.

• Industry Exposure: Gain experience within the dynamic fintech and insurtech sectors, understanding the unique design challenges and opportunities in this space.

• Cross-functional Understanding: Develop a comprehensive view of GTM strategies by working closely with marketing, product, and performance teams.

• Mentorship: Potential to learn from the Creative Manager and contribute to the growth of junior designers or team processes.

📝 Enhancement Note: This role offers a significant opportunity to grow within a fast-paced, innovative company, particularly in the areas of brand strategy, digital design, and potentially leadership.

💡 Interview Preparation

Strategy Questions:

• Brand Strategy: "How would you approach evolving BJAK's brand system to better resonate with a US audience, given our mission of making financial planning accessible?" (Prepare by researching BJAK's current brand, US fintech market, and discussing your process for brand adaptation.)

• Cross-functional Collaboration: "Describe a time you collaborated with marketing or product teams on a campaign or product launch. What was your role, and how did you ensure design alignment and impact?" (Prepare by selecting a relevant case study from your portfolio and detailing your collaboration process and outcomes.)

• Problem-Solving: "Imagine we need to create a set of social media assets for a new savings product with a very tight deadline. Walk us through your process from brief to final delivery." (Prepare by outlining your workflow, prioritization strategy, and how you ensure quality under pressure.)

Company & Culture Questions:

• Company Mission: "What excites you about BJAK's mission to help people plan, save, and grow their money, and how does that influence your design approach?" (Prepare by reflecting on BJAK's mission and connecting it to your personal values and design philosophy.)

• Team Dynamics: "How do you typically contribute to a remote, cross-functional team's success? What's your approach to giving and receiving feedback?" (Prepare by highlighting your communication skills, proactiveness, and collaborative spirit.)

• Impact Measurement: "How do you measure the success of your brand design work? Can you provide an example of how your design contributed to a business objective like user acquisition or engagement?" (Prepare by bringing metrics and quantifiable results from your portfolio projects.)

Portfolio Presentation Strategy:

• Narrative Arc: Structure your portfolio presentation around stories. For each project, clearly articulate the problem, your strategic solution, the execution, and the measurable impact.

• Visual Clarity: Ensure your presentation slides are clean, visually appealing, and easy to follow. Use high-quality mockups and avoid clutter.

• Focus on Process: Don't just show the final designs; explain your thought process, the tools you used, and any challenges you overcame. This demonstrates your strategic thinking and problem-solving skills.

• Tailor to BJAK: Be ready to discuss how your experience and portfolio pieces are relevant to BJAK's specific needs and goals, especially regarding their expansion into the US market.

• Conciseness: Be mindful of time. Practice delivering your presentation efficiently, hitting the key points without getting bogged down in minor details.

📝 Enhancement Note: The interview process is designed to be fast-paced, so candidates should be prepared to articulate their value proposition clearly and concisely, with strong supporting evidence from their portfolio.

📌 Application Steps

To apply for this Lead Brand Designer position:

• Submit Your Application: Utilize the provided application link through Ashby.

• Portfolio Customization: Ensure your submitted portfolio is up-to-date and strategically curated to highlight your most relevant brand design, visual systems, and collaboration experience. Tailor the selection to showcase projects that align with BJAK's fintech/insurance industry and US market expansion goals.

• Resume Optimization: Craft a resume that clearly articulates your 5+ years of experience, emphasizing achievements in brand strategy, system design, cross-functional collaboration, and proficiency with key design tools (Figma, Adobe Suite, motion graphics). Use keywords from the job description naturally.

• Interview Preparation: Practice articulating your design process, strategic thinking, and collaboration style. Prepare specific examples from your portfolio to answer potential interview questions, particularly those related to brand strategy, execution under pressure, and remote teamwork.

• Company Research: Thoroughly research BJAK’s mission, current brand presence, target audience, and recent news. Understand their expansion strategy into the US and how the brand can best support these objectives. This will enable you to ask insightful questions and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.