Lead Brand Designer

📍 Job Overview

Job Title: Lead Brand Designer

Company: Bjak

Location: Bandar Utama, Petaling Jaya, Selangor, Malaysia

Job Type: FULL_TIME

Category: Creative & Media / Art & Design / Marketing / Management & Leadership

Date Posted: 2026-05-15

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Spearhead the development and evolution of BJAK's visual identity and brand system across all digital and physical touchpoints.

• Drive the creation of engaging, high-quality brand materials that consistently reflect BJAK's core mission and values.

• Foster cross-functional collaboration to ensure cohesive brand experiences across marketing, product, and performance initiatives.

• Maintain and refine comprehensive brand guidelines, upholding exceptional craft and consistency in all visual outputs.

• Balance strategic brand direction with hands-on execution to meet both long-term brand growth and immediate business needs.

📝 Enhancement Note: This role is positioned as a "Lead" in Brand Design, implying a significant level of autonomy, strategic input, and potential mentorship responsibilities within the design team, reporting directly to the Creative Manager. The emphasis on "flat organization" suggests a highly collaborative and impactful environment where individual contributions are highly valued.

📈 Primary Responsibilities

• Design and produce compelling brand assets, including digital graphics, social media content, campaign visuals, and potentially web/app interface elements, all aligned with BJAK's established visual identity.

• Develop and maintain a robust brand system that ensures consistency in typography, color palettes, imagery, and overall aesthetic across all communication channels.

• Collaborate with marketing teams to translate campaign strategies into visually impactful creative executions that resonate with target audiences.

• Partner with product teams to ensure brand consistency and enhance the user experience through thoughtful visual design integrated into the application platforms.

• Work with performance marketing teams to create effective visual assets for advertising campaigns, optimizing for engagement and conversion while maintaining brand integrity.

• Develop and document comprehensive brand guidelines, ensuring they are accessible, understood, and consistently applied by internal teams and external partners.

• Stay abreast of emerging design trends, new technologies (particularly AI in design), and competitive brand strategies to continuously elevate BJAK's brand presence.

• Contribute creative and strategic insights to the Creative Manager, influencing the overall brand narrative and visual direction of the company.

📝 Enhancement Note: The responsibilities highlight a dual focus on both strategic brand stewardship (shaping the brand system, contributing to direction) and hands-on execution (creating materials, ensuring consistency). The mention of "AI tools" suggests an expectation to integrate emerging technologies into design workflows for enhanced efficiency and creativity.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in Graphic Design, Visual Communications, or a related creative field is expected, often demonstrated through a Bachelor's degree or equivalent professional experience.

Experience: A minimum of 5 years of progressive experience in brand design, graphic design, or a closely related creative discipline, with a proven track record of developing and managing brand identities.

Required Skills:

• Brand Identity Development: Proven ability to conceptualize, define, and execute strong, cohesive brand identities.

• Visual Systems Design: Expertise in creating and maintaining comprehensive visual systems (typography, color, layout, imagery).

• Graphic Design Proficiency: Advanced skills in creating a wide range of visual assets for digital and print.

• Adobe Creative Suite: Mastery of Photoshop, Illustrator, and InDesign for professional design output.

• Figma Expertise: Strong proficiency in Figma for collaborative design, prototyping, and UI/UX elements.

• Motion Design Fundamentals: Proficiency in motion graphics tools such as After Effects for creating dynamic visual content.

• Video Editing Basics: Competency in Premiere Pro for editing and producing video assets.

• Brand Storytelling: Ability to translate brand messaging and strategy into compelling visual narratives.

• Cross-Functional Collaboration: Demonstrated success working effectively with marketing, product, and performance teams.

• Agile Design Execution: Capacity to deliver high-quality work quickly, manage multiple iterations, and meet tight deadlines.

Preferred Skills:

• Performance Marketing Design: Experience creating visually effective assets for paid advertising campaigns.

• Startup Environment Acclimation: Proven ability to thrive in fast-paced, dynamic startup settings.

• Advanced Motion Graphics: Skills beyond basic animation, potentially including character animation or complex visual effects.

• Sound Editing & VFX: Basic proficiency in sound editing or simple visual effects creation.

• Design Systems Management: Experience building, maintaining, or contributing to established design systems.

• AI Design Tool Integration: Familiarity and practical experience using AI tools to augment design workflows.

📝 Enhancement Note: The required skills are heavily weighted towards core graphic and brand design competencies, with a specific emphasis on industry-standard software. The inclusion of motion and video tools, alongside a preference for AI integration and performance marketing experience, indicates a role that requires a blend of traditional design craft and modern digital marketing execution.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Brand Storytelling Showcase: A dedicated section or a prominent case study demonstrating the strategic thinking behind a brand identity, from concept to execution, highlighting the narrative and emotional connection established.

• Visual System Consistency: Examples of how a defined brand system (color, typography, grid) has been consistently applied across multiple platforms and asset types (e.g., social media, web banners, presentations, physical collateral).

• Cross-Functional Project Examples: Case studies that illustrate collaboration with other departments (marketing, product) to achieve a unified brand experience.

• High-Quality Execution: A collection of polished, professional-grade design work showcasing exceptional craft, attention to detail, and aesthetic sensibility.

Process Documentation:

• Brand Guideline Standards: Presentation of clear, well-structured brand guidelines that you have developed or significantly contributed to, demonstrating your understanding of their importance for consistency and scalability.

• Workflow Optimization: Examples of how you have streamlined design processes, incorporated new tools (like AI), or improved collaboration to enhance efficiency and output quality.

• Iterative Design Process: Documentation of how you approach design challenges, including research, ideation, feedback incorporation, and refinement, showing a methodical yet flexible approach.

📝 Enhancement Note: The portfolio is critical for this role. It must not only showcase aesthetic talent but also strategic thinking, system design capabilities, and the ability to collaborate and execute efficiently within a business context. Evidence of process and understanding of brand governance (guidelines) will be highly valued.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Lead Brand Designer with 5-10 years of experience in a major Malaysian metropolitan area like Petaling Jaya, the estimated annual salary range is between RM 80,000 to RM 150,000. This range can vary based on the candidate's specific portfolio, negotiation skills, and the exact scope of responsibilities within BJAK's unique structure.

Benefits:

• Comprehensive Health Insurance: Coverage for medical, dental, and vision.

• Performance Bonuses: Potential for bonuses tied to individual and company performance, reflecting BJAK's mission-driven approach.

• Professional Development Budget: Allocation for courses, workshops, conferences, and tools to enhance design skills, including AI-related training.

• Generous Paid Time Off: Ample vacation days, sick leave, and public holidays.

• Equity/Stock Options: Potential for participation in company growth through equity in a rapidly scaling tech company.

• Employee Assistance Program: Support services for personal and professional well-being.

• Modern Workspace: Access to a well-equipped office environment designed for collaboration and creativity.

Working Hours: Standard full-time working hours are typically around 40 hours per week. While the role is on-site, BJAK's emphasis on "flat organization" and "hands-on contribution" might suggest a culture that values efficient work and clear communication over strict adherence to hourly tracking, though deadlines must be met.

📝 Enhancement Note: Salary estimation is based on data for similar roles in Malaysia, considering the specified experience level and the tech/startup industry context. Benefits are inferred from typical offerings in competitive tech companies, with a focus on professional growth and employee well-being, aligning with BJAK's mission and emphasis on talent.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, specifically focusing on application platforms and digitization within the insurance sector, with a forward-looking integration of AI. BJAK aims to create superior applications that drive efficiency and foster successful businesses.

Company Size: BJAK operates with a "very flat organization" and a "densely talented" team. While specific numbers aren't provided, this suggests a lean, agile, and highly collaborative structure, likely ranging from 50-250 employees, where individuals have significant impact and direct access to leadership.

Founded: BJAK was founded with the mission to build superior application platforms globally. Its history includes developing the first and leading insurance platform in Southeast Asia, indicating a strong track record of innovation and market leadership. The company is now expanding into new use cases, integrating AI into its product development.

Team Structure:

• Design Team: Part of a broader creative function, reporting directly to a Creative Manager. The team is likely small, composed of specialists who work closely together.

• Reporting: The Lead Brand Designer reports directly to the Creative Manager, indicating a clear line of communication and accountability.

• Cross-functional Collaboration: A core tenet of BJAK's culture. The design team regularly collaborates with marketing, content, product, and performance teams, requiring strong communication and partnership skills.

Methodology:

• Data-Driven Decisions: While design-focused, the emphasis on "engineering and product excellence" and "making society more efficient" suggests a data-informed approach to design, where visual choices are considered for their impact on user behavior and business objectives.

• Agile & Iterative: The description of the team as "highly motivated" and "focused on engineering and product excellence" implies an agile approach to development and design, with an emphasis on rapid iteration and continuous improvement.

• Hands-On Contribution: All team members are expected to be hands-on, contributing directly to the company's mission, fostering a culture of active participation and direct impact.

Company Website: https://bjak.my/en/about-us

📝 Enhancement Note: BJAK's culture is characterized by agility, direct impact, and a focus on excellence. The "flat organization" structure means the Lead Brand Designer will likely have significant autonomy and influence, but also the responsibility to be highly proactive and collaborative across departments.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a "Lead" level within the Brand Design function. It signifies a senior individual contributor role with significant responsibility for defining and executing brand strategy. It implies leadership in terms of setting design direction, upholding quality standards, and potentially guiding junior designers or collaborating closely with peers to elevate the entire design output.

Reporting Structure: The Lead Brand Designer reports directly to the Creative Manager. This structure allows for focused creative direction and mentorship while ensuring alignment with broader marketing and business objectives. The direct reporting line also suggests opportunities for high visibility with senior creative leadership.

Operations Impact: The Lead Brand Designer's work will directly influence BJAK's market perception, customer acquisition, and brand loyalty. By shaping the visual identity and ensuring consistent brand experiences across all touchpoints, this role plays a critical part in driving customer engagement, communicating value propositions, and supporting the overall growth and efficiency mission of the company. The integration of AI tools also positions the role at the forefront of design innovation within the company.

Growth Opportunities:

• Strategic Design Leadership: Potential to grow into a Design Manager or Creative Director role, taking on greater strategic oversight and team management responsibilities as the company scales.

• Specialization in AI Design: Opportunity to become a subject matter expert in leveraging AI for creative workflows, a rapidly growing and in-demand field.

• Broader GTM Impact: With experience in performance marketing design, there's a path to influence Go-To-Market strategies more broadly through impactful creative campaigns.

• System Design Expertise: Deepen expertise in building and scaling design systems, which is crucial for growing tech companies.

📝 Enhancement Note: The "Lead" title indicates a significant step up from a standard designer role, offering substantial influence and growth potential within BJAK's dynamic, flat organizational structure. The emphasis on AI and performance marketing opens avenues for specialized career development.

🌐 Work Environment

Office Type: The job is listed as "On-site," suggesting a traditional office environment. Given BJAK's description of building "superior application platforms" and focusing on "engineering and product excellence," the office is likely modern, collaborative, and equipped with the necessary technology to support creative and technical work.

Office Location(s): Located in Bandar Utama, Petaling Jaya, Selangor, Malaysia. This is a well-established commercial and residential hub in the Klang Valley, offering good accessibility and proximity to amenities.

Workspace Context:

• Collaborative Atmosphere: The "very flat organization" and emphasis on cross-functional collaboration suggest an open and communicative workspace designed to foster teamwork and idea exchange.

• Technology-Enabled: As a tech company focused on application platforms, the workspace will undoubtedly be equipped with robust IT infrastructure, including high-performance workstations, reliable internet, and access to necessary design software and hardware.

• Team Interaction: The environment will facilitate regular interaction with colleagues from marketing, product development, content creation, and performance teams, crucial for aligning brand efforts.

Work Schedule: The standard 40-hour work week is expected for a full-time, on-site role. However, the company culture, which values "hands-on contribution" and "engineering and product excellence," may encourage a results-oriented approach, where flexibility is provided as long as project deadlines and quality standards are met.

📝 Enhancement Note: The on-site requirement in a prime location like Bandar Utama, coupled with a collaborative and tech-forward company culture, points to a dynamic and productive work environment where the Lead Brand Designer can effectively collaborate and execute.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative alignment with BJAK's brand.

• Portfolio Presentation & Discussion: An in-depth session where you present your portfolio, discussing your approach, strategic thinking, and execution for key projects. This is where you'll demonstrate your understanding of brand identity, visual systems, and cross-functional collaboration. Expect questions about how you've used tools like Adobe Creative Suite, Figma, and motion graphics software.

• Skills & Technical Assessment: Potential for a design challenge or a discussion focused on specific technical skills, such as Figma workflows, After Effects capabilities, or how you'd approach a given brand problem. Be prepared to discuss your experience with AI design tools.

• Cross-Functional Team Interviews: Interviews with members from marketing, product, or performance teams to assess your collaboration style, communication skills, and ability to translate business needs into creative solutions.

• Managerial Interview: A final discussion with the Creative Manager and potentially other senior leaders to evaluate your leadership potential, strategic thinking, cultural fit, and alignment with BJAK's mission and values.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best showcase brand identity, visual systems, storytelling, and cross-functional collaboration. Prioritize work that demonstrates impact and strategic thinking.

• Tell a Story: For each project, clearly articulate the problem, your role, the process, your strategic decisions, the tools used (especially Figma, Adobe Suite, motion tools, and any AI integration), and the measurable results or impact.

• Highlight Consistency: Demonstrate how you've maintained brand consistency across various applications and platforms.

• Showcase Process: Include mood boards, sketches, wireframes, or iterations to illustrate your design process and problem-solving approach.

• Address AI Integration: If you've used AI tools, explain how they enhanced your workflow, efficiency, or creative output.

• Tailor to BJAK: Research BJAK's current brand and mission. If possible, subtly tailor your presentation to show how your skills align with their specific needs and industry.

Challenge Preparation:

• Anticipate Brand Challenges: Be ready to discuss how you'd approach evolving a brand, ensuring consistency across diverse platforms, or creating assets for performance marketing campaigns.

• Showcase Process: If given a design challenge, focus on articulating your thought process, research, and iterative steps, not just the final visual output.

• Communicate Effectively: Practice explaining complex design concepts clearly and concisely, as you'll need to communicate with both design and non-design stakeholders.

📝 Enhancement Note: The interview process will heavily rely on your portfolio. Be prepared to discuss your strategic intent behind design choices and demonstrate how your skills align with BJAK's fast-paced, collaborative, and tech-forward environment. Proficiency with Figma and motion tools, alongside an understanding of AI in design, will be key differentiators.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for professional graphic design, including Photoshop (image manipulation, digital assets), Illustrator (vector graphics, logos), and InDesign (layout, brand guidelines, print collateral).

• Figma: A critical tool for collaborative UI/UX design, prototyping, and design system management. Proficiency is highly valued for cross-functional work and efficient design iteration.

• Motion Graphics Software: Adobe After Effects is expected for creating dynamic animations, explainer videos, and engaging social media content.

Analytics & Reporting: While not a primary responsibility, designers are expected to understand how their work impacts performance. Familiarity with analytics dashboards (e.g., Google Analytics, platform-specific ad managers) to understand campaign performance and user engagement metrics would be beneficial.

CRM & Automation: Not directly relevant to this role, but understanding how brand assets are deployed through marketing automation platforms or CRM systems can provide context for design needs.

AI & Emerging Tools:

• AI Design Assistants: Experience or a keen interest in leveraging AI tools (e.g., Midjourney, DALL-E, Adobe Firefly, AI-powered plugins for Adobe Suite/Figma) to accelerate ideation, generate assets, or explore creative directions.

📝 Enhancement Note: Proficiency in Adobe Creative Suite and Figma is non-negotiable. The inclusion of After Effects and a strong interest in AI tools indicates BJAK's commitment to modern, efficient, and dynamic visual content creation.

👥 Team Culture & Values

Operations Values:

• Engineering & Product Excellence: A relentless pursuit of high quality, efficiency, and innovation in all aspects of work, including design.

• Hands-On Contribution: A culture where everyone is expected to be actively involved and contribute directly to the company's mission and objectives.

• Efficiency & Impact: A focus on maximizing output and achieving tangible results, ensuring that design efforts directly contribute to business success and societal efficiency.

• Continuous Improvement: A mindset of constant learning, adaptation, and refinement of processes and outcomes.

• Curiosity & Innovation: Encouraging exploration of new ideas, technologies (like AI), and creative approaches to stay ahead.

Collaboration Style:

• Cross-Functional Integration: Design is not siloed but is deeply integrated with marketing, product, and performance teams, requiring open communication and a partnership approach.

• Direct Feedback & Iteration: Expect a culture that values constructive feedback for rapid iteration and improvement. The "flat organization" likely means communication lines are short and direct.

• Knowledge Sharing: A proactive sharing of insights, best practices, and learnings across teams to foster collective growth and maintain high standards.

📝 Enhancement Note: BJAK's culture is built around a results-oriented, collaborative, and innovative mindset. The Lead Brand Designer will need to be comfortable working in a fast-paced environment, contributing actively, and embracing continuous learning and improvement.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Iteration in a Fast-Paced Environment: Balancing the need for high-quality, strategic brand design with the demand for quick turnarounds and frequent iterations common in tech startups.

• Maintaining Brand Consistency Across Diverse Applications: Ensuring a cohesive brand identity across a wide array of marketing collateral, digital platforms, and potentially evolving product interfaces.

• Integrating AI Tools Effectively: Exploring and implementing AI design tools in a way that genuinely enhances workflows and creative output, rather than just adopting them superficially.

• Translating Complex Strategy into Simple Visuals: Effectively communicating BJAK's mission and the value of its AI-integrated platforms through compelling and easily understandable design.

Learning & Development Opportunities:

• AI Design Specialization: Becoming a go-to expert within BJAK for leveraging AI in design, potentially leading to specialized roles or training initiatives.

• Strategic Brand Leadership: Developing skills in high-level brand strategy, potentially leading to management or director-level positions within the creative department as BJAK grows.

• Cross-Disciplinary Skill Enhancement: Gaining deeper insights into marketing, product development, and performance metrics through close collaboration, broadening your understanding of the business.

• Exposure to Cutting-Edge Technology: Working at the intersection of insurance tech, AI, and application development offers unique learning opportunities in emerging fields.

📝 Enhancement Note: The challenges presented are typical for a senior design role in a growing tech company, emphasizing the need for adaptability, strategic thinking, and continuous skill development. The growth opportunities are significant, particularly in the emerging field of AI design.

💡 Interview Preparation

Strategy Questions:

• "How would you approach evolving BJAK's brand identity to better reflect its increasing integration of AI technology?" (Focus on strategic thinking, research, and phased implementation).

• "Describe a time you had to balance immediate performance marketing needs with long-term brand integrity. What was your approach?" (Demonstrate understanding of dual objectives and brand stewardship).

• "How do you ensure consistency across a wide range of marketing and product touchpoints in a fast-paced environment?" (Highlight process, systems thinking, and collaboration).

Company & Culture Questions:

• "What excites you about BJAK's mission and its role in the insurance tech and AI space?" (Show genuine interest and research).

• "How do you see yourself contributing to our 'flat organization' and 'hands-on' culture?" (Emphasize proactivity, collaboration, and direct contribution).

Portfolio Presentation Strategy:

• Start with the "Why": Begin each project with the business objective or challenge that the design aimed to solve.

• Show Your Process: Don't just show the final output. Include sketches, wireframes, mood boards, or iterative versions to explain your thinking.

• Quantify Impact: Whenever possible, use metrics to demonstrate the success of your designs (e.g., increased engagement, conversion rates, brand recall).

• Highlight Collaboration: Explain how you worked with other teams and incorporated their feedback.

• Demonstrate Tool Proficiency: Naturally weave in how you used Adobe Creative Suite, Figma, After Effects, and any AI tools to achieve your results.

• Be Concise and Engaging: Practice your presentation to ensure it flows well and stays within the allotted time.

📝 Enhancement Note: Be prepared to discuss not just your design skills but also your strategic thinking, problem-solving abilities, and how you align with BJAK's values of excellence, efficiency, and hands-on contribution. Your portfolio is your primary tool for demonstrating these qualities.

📌 Application Steps

To apply for this Lead Brand Designer position:

• Submit your application through the provided link on Ashby HQ.

• Portfolio Customization: Ensure your portfolio is readily accessible and highlights projects demonstrating brand identity, visual systems, cross-functional collaboration, and high-quality execution. Tailor your project selection to align with BJAK's focus on technology, efficiency, and AI integration.

• Resume Optimization: Update your resume to clearly articulate your 5+ years of experience, emphasizing achievements related to brand development, graphic design, motion graphics, and any experience with AI tools or performance marketing. Quantify your accomplishments where possible.

• Interview Preparation: Practice presenting your portfolio, focusing on explaining your strategic approach, design process, and the impact of your work. Prepare to discuss your experience with key software (Adobe Creative Suite, Figma, After Effects) and your interest in AI design tools.

• Company Research: Thoroughly research BJAK, its mission, its current brand, and its position in the market. Understand their focus on efficiency, AI, and their unique company culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.