Lead Brand Designer

📍 Job Overview

Job Title: Lead Brand Designer

Company: Bjak

Location: Seoul, South Korea

Job Type: FULL_TIME

Category: Brand Design / Marketing Operations

Date Posted: 2026-07-31

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

• Spearhead the definition and evolution of Bjak's visual identity across all customer touchpoints, encompassing product launches, website, social media, and marketing collateral.

• Drive the creation of impactful visual assets that shape the perception of a global AI brand from its foundational stages.

• Collaborate with cross-functional teams to ensure a cohesive and compelling brand narrative through exceptional design execution.

• Manage and develop comprehensive brand guidelines and design templates to ensure consistent application of visual identity across all communications.

• Contribute to a high-talent-density, fast-paced environment focused on practical execution and product quality.

📝 Enhancement Note: While the role is titled "Lead Brand Designer," the description emphasizes a hands-on design execution role rather than pure people management. The "lead" aspect appears to stem from the strategic importance of defining the brand's visual identity from the ground up and the expectation of high autonomy and decision-making. The role requires deep expertise in visual identity systems and their application across diverse marketing and product channels.

📈 Primary Responsibilities

• Develop and continuously evolve the core visual identity system for Bjak's AI product, ensuring it resonates with target audiences and reflects the company's innovative mission.

• Design compelling visual assets for product launch campaigns, marketing initiatives, social media content, and external presentations, translating strategic objectives into impactful visuals.

• Create and refine graphics for the company website, recruiting materials, event collateral, and branded merchandise, ensuring brand consistency and aesthetic appeal.

• Establish and maintain a comprehensive set of brand guidelines, design templates, and asset libraries to empower internal teams and external partners.

• Ensure rigorous adherence to brand standards across all visual communications, from digital interfaces to physical products, fostering a unified brand experience.

• Collaborate closely with product, marketing, and engineering teams to align visual design strategies with broader business objectives and user experience goals.

• Translate complex AI concepts and product features into easily understandable and visually engaging design solutions.

• Proactively identify opportunities to enhance brand presence and visual storytelling through innovative design approaches.

📝 Enhancement Note: The responsibilities listed go beyond typical graphic design tasks, requiring strategic thinking around brand evolution and cross-functional collaboration to embed brand identity across the organization. The emphasis on AI and "minimal prompting" suggests a need for design that communicates clarity, intelligence, and user-friendliness.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communication, Fine Arts, or a related field; or equivalent practical experience demonstrating a strong foundation in design principles.

Experience: 5-10 years of professional experience in visual design, brand design, or graphic design, with a proven track record of developing and executing impactful visual identities for technology or AI-focused companies.

Required Skills:

• Strong Portfolio: A comprehensive and compelling portfolio showcasing a range of visual and brand design projects, demonstrating strategic thinking and creative execution.

• Visual Identity Systems: Proven ability to develop and articulate a strong visual identity, including logo systems, color palettes, typography hierarchies, and imagery guidelines.

• Typography & Layout: Exceptional command of typography, layout principles, and composition to create visually balanced and impactful designs.

• Visual Communication: Demonstrated skill in translating complex ideas and brand messaging into clear, concise, and engaging visual narratives.

• Figma Proficiency: Advanced proficiency in Figma for design, prototyping, and collaboration, with experience in creating and managing design systems within the tool.

• Adobe Creative Suite: Expert-level skills in Adobe Photoshop, Illustrator, and InDesign for asset creation, manipulation, and final production.

• Brand Guidelines Development: Experience in creating detailed and practical brand guidelines that ensure consistent application of visual identity across diverse platforms.

• Attention to Detail: Meticulous attention to detail in all aspects of design execution, from pixel-perfect alignment to typographic accuracy.

Preferred Skills:

• Motion Design: Experience with animation and motion graphics tools (e.g., After Effects) to create dynamic visual assets.

• Web Design Principles: Understanding of UI/UX principles and how visual design integrates with user interfaces and web experiences.

• AI/Tech Industry Experience: Familiarity with the visual language and design considerations specific to the artificial intelligence and technology sectors.

• Cross-functional Collaboration: Proven ability to work effectively with product managers, marketers, and engineers to achieve shared goals.

• Presentation Design: Skill in creating professional and persuasive presentations that effectively communicate brand strategy and design concepts.

📝 Enhancement Note: The "Lead" title implies a need for strategic thinking beyond just execution. Candidates should be prepared to articulate their process for developing brand identity systems and ensuring their consistent application. The mention of AI and "minimal prompting" suggests a preference for candidates who can design for clarity and intuitiveness in complex technological products.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Brand Identity Case Studies: Showcase 2-3 comprehensive case studies detailing the process of developing a brand identity from concept to execution, including strategic rationale, visual exploration, and final deliverables.

• Application Examples: Include examples demonstrating the application of the developed brand identity across various media, such as marketing campaigns, website mockups, social media graphics, presentations, and merchandise.

• System Design: Highlight experience in creating and managing design systems or component libraries within tools like Figma, demonstrating an understanding of scalability and consistency.

• Problem-Solving: Present examples where design challenges were overcome through creative problem-solving, showcasing adaptability and strategic thinking.

Process Documentation:

• Brand Strategy Integration: Demonstrate how your design process integrates with and supports overall brand strategy and business objectives.

• Workflow Optimization: Illustrate how you streamline design workflows, manage feedback, and collaborate with stakeholders to ensure efficient project completion.

• Quality Assurance: Explain your approach to ensuring design quality, consistency, and adherence to brand guidelines throughout the design lifecycle.

📝 Enhancement Note: The portfolio is critical for this role, serving as the primary evidence of a candidate's ability to define and execute a brand's visual strategy. Applicants should focus on showcasing strategic thinking, process, and the impact of their design work, not just aesthetically pleasing final outputs.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Lead Brand Designer with 5-10 years of experience in Seoul, South Korea, the estimated annual salary range is approximately ₩60,000,000 to ₩95,000,000. This range can vary based on specific experience, skill set, and negotiation.

Benefits:

• Comprehensive Health Insurance: Coverage for medical, dental, and vision needs.

• Paid Time Off: Generous vacation days, sick leave, and public holidays.

• Professional Development: Opportunities for training, workshops, and conference attendance to enhance design skills and industry knowledge.

• Stock Options/Equity: Potential for participation in the company's growth through equity grants.

• Remote Work Stipend: Support for home office setup and connectivity to facilitate hybrid work.

• Team Events & Social Activities: Opportunities for team building and fostering a strong company culture.

Working Hours: Standard full-time hours are typically 40 hours per week, with flexibility offered to accommodate hybrid work arrangements and project deadlines.

📝 Enhancement Note: Salary estimates are based on publicly available data for similar roles in Seoul, South Korea, considering the experience level and the nature of a fast-growing tech startup. Benefits are standard for tech companies in the region and are inferred to attract top talent.

🎯 Team & Company Context

🏢 Company Culture

Industry: Artificial Intelligence (AI) / Technology / Software Development. Bjak is at the forefront of developing AI-native applications designed to bring intelligence and efficiency to everyday user tasks, aiming to significantly reduce time spent on organizing and errands.

Company Size: Small to Medium-sized (likely between 50-200 employees, inferred from the emphasis on small, highly capable teams and startup environment). This size suggests a dynamic, agile environment where individual contributions have a significant impact.

Founded: The company's founding date is not explicitly stated, but the description points to a relatively new venture focused on building a "global AI brand from the ground up," indicating a growth phase and an opportunity to shape the company's trajectory.

Team Structure:

• High Talent Density: The team is composed of highly skilled individuals who operate with autonomy and ownership.

• Agile & Iterative: Workflows are characterized by speed, direct contribution, and independent decision-making.

• Cross-Functional Collaboration: Designers work closely with product managers, engineers, and marketing teams to achieve unified goals.

• Flat Hierarchy (Implied): The emphasis on "everyone is expected to contribute directly" and "operate independently" suggests a less hierarchical structure, promoting direct communication and rapid decision-making.

Methodology:

• Data-Driven Insights: While not explicitly stated for design, the company's mission implies a focus on user needs and measurable impact, which should inform design decisions.

• Practical Execution: A strong emphasis on delivering tangible results and functional products.

• User-Centric Design: The goal of reducing user time by ~90% indicates a deep commitment to creating products that are genuinely useful and efficient for billions of people.

• Iterative Development: The fast-paced environment suggests a cycle of rapid prototyping, testing, and refinement.

Company Website: https://bjak.my/en/about-us

📝 Enhancement Note: The company culture is described as intense, focused, and ownership-driven, typical of high-growth tech startups. For a designer, this means being comfortable with ambiguity, rapid iteration, and direct impact. The AI focus suggests a need for design that is both innovative and highly functional.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Lead Brand Designer, indicating a senior individual contributor role. It requires significant experience (5-10 years) and the ability to operate with a high degree of autonomy and strategic influence over the brand's visual direction. The "Lead" designation implies setting standards and potentially mentoring junior designers if the team grows.

Reporting Structure: While not explicitly stated, a Lead Brand Designer typically reports to a Head of Marketing, Creative Director, or potentially a Head of Product, depending on the company's structure. The role emphasizes close collaboration with product and marketing teams.

Operations Impact: The Brand Designer's impact is directly tied to shaping the market perception of Bjak's AI products. Effective visual identity and marketing assets are crucial for brand recognition, customer acquisition, and establishing credibility in the competitive AI landscape. This role directly influences how the company communicates its value proposition and differentiates itself.

Growth Opportunities:

• Strategic Brand Leadership: Opportunity to grow into a Creative Director role or lead a larger design team as the company scales.

• AI Industry Expertise: Deepen expertise in designing for cutting-edge AI products, becoming a specialist in a rapidly evolving field.

• Global Brand Building: Play a pivotal role in establishing a global brand from its inception, offering immense professional satisfaction and resume-building experience.

• Skill Expansion: Potential to expand into areas like product design, motion graphics, or user experience strategy through exposure to diverse projects and team needs.

📝 Enhancement Note: The "Lead" title suggests this is not an entry-level position but a role for seasoned professionals. Growth opportunities are tied to the company's scaling and the candidate's ability to influence brand strategy and potentially lead future design initiatives.

🌐 Work Environment

Office Type: The company operates on a Hybrid model, indicating a blend of remote work and in-office presence. This suggests a modern work environment that balances flexibility with the benefits of in-person collaboration.

Office Location(s): The primary location is Seoul, South Korea. Specific office details are not provided, but it's implied that Bjak has a physical presence in Seoul for hybrid work requirements.

Workspace Context:

• Collaborative Hub: The office likely serves as a hub for strategic discussions, brainstorming sessions, and team-building activities, fostering a strong sense of community.

• Technology-Enabled: Expect a modern workspace equipped with the necessary tools and technology to support design workflows, including high-performance computers and collaboration software.

• Dynamic & Fast-Paced: The environment is characterized by agility, rapid execution, and a focus on impactful work, requiring designers to be adaptable and proactive.

Work Schedule: The standard work schedule is likely around 40 hours per week, but the hybrid nature and startup environment suggest flexibility. Deadlines and project needs may require occasional adjustments to working hours, with an emphasis on efficient output rather than strict time tracking.

📝 Enhancement Note: The hybrid model in Seoul suggests a company that values both flexibility and in-person collaboration. Designers should be prepared for an environment that demands both independent work and active participation in team-based creative processes.

📄 Application & Portfolio Review Process

Interview Process:

• Portfolio Submission: A strong portfolio is a mandatory part of the application, serving as the primary screening tool.

• Initial Screening: Applications are reviewed by team members to assess alignment with role requirements and company culture.

• Round 1 Interview: Likely a virtual meeting to discuss experience, design philosophy, and initial fit.

• Design Challenge: A practical exercise to evaluate problem-solving skills, design approach, and execution capabilities relevant to Bjak's AI products.

• Round 2 Interview: May involve a deeper dive into the design challenge results, strategic thinking, and fit with the team and company values.

• Final Evaluation: Prompt decision-making process, aiming for transparency and efficiency.

Portfolio Review Tips:

• Showcase Strategic Thinking: Beyond aesthetics, clearly articulate the "why" behind your design choices. Explain the strategic objectives and how your designs address them.

• Highlight Brand Identity Systems: Dedicate sections to showcasing your process for developing and applying visual identity systems. Detail your approach to typography, color, and imagery.

• Demonstrate AI/Tech Relevance: If possible, include projects that demonstrate an understanding of designing for technology or AI products. Explain how you approached communicating complex features or user experiences.

• Quantify Impact (Where Possible): While challenging for brand design, try to mention any measurable outcomes or positive feedback received for your work.

• Tailor to Bjak: Research Bjak's mission and existing (if any) visual identity. Show how your skills align with their specific needs and aspirations for a global AI brand.

Challenge Preparation:

• Understand the Brief: Carefully analyze the design challenge prompt, identifying key objectives and constraints.

• Focus on Process: Be prepared to walk through your thought process, from initial research and ideation to concept development and final execution.

• Communicate Clearly: Practice articulating your design decisions and rationale concisely and persuasively.

• Consider Bjak's Context: Apply your understanding of Bjak's mission and target audience to your challenge solution.

• Be Ready for Feedback: Approach the challenge and subsequent discussion with an open mind, ready to receive and incorporate feedback.

📝 Enhancement Note: The emphasis on a design challenge and portfolio review indicates that Bjak prioritizes practical design skills and strategic thinking. Candidates should prepare to demonstrate their ability to translate abstract concepts into tangible visual solutions that align with a forward-thinking AI company.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for UI/UX design, prototyping, and design system management. Proficiency is essential for collaborative design workflows.

• Adobe Creative Suite: Including Photoshop for image editing and manipulation, Illustrator for vector graphics and logo design, and InDesign for layout and brand guideline creation.

Analytics & Reporting:

• While not directly used by the designer, understanding how design impacts metrics (e.g., website engagement, conversion rates) is beneficial. Familiarity with tools like Google Analytics or product analytics platforms could be a plus for understanding user behavior related to visual elements. CRM & Automation:

• Not directly applicable to the Brand Designer role, but awareness of how marketing assets are deployed through CRM or marketing automation platforms could provide context.

📝 Enhancement Note: The technology stack is focused on industry-standard design tools. The company's product itself is AI-driven, but the design role primarily requires proficiency in visual design software.

👥 Team Culture & Values

Operations Values:

• High Talent Density & Ownership: Expectation of self-starters who take responsibility for their work and contribute at a high level.

• Fast Execution Speed: Emphasis on agility, rapid iteration, and efficient delivery of high-quality work.

• Strong Product Quality: A deep commitment to building reliable, useful, and well-crafted products.

• Clear Thinking & Practical Execution: Valuing logical reasoning and the ability to translate ideas into tangible, functional outcomes.

• Innovation: Driving intelligence into everyday applications and workflows through AI.

Collaboration Style:

• Cross-Functional Integration: Close collaboration with product, marketing, and engineering teams is fundamental.

• Direct Communication: Expect open and direct communication, fostering transparency and rapid problem-solving.

• Independent Contribution: While collaborative, individuals are expected to operate independently and make informed decisions.

• Focus on Impact: The team is driven by the goal of creating products that genuinely benefit billions of users globally.

📝 Enhancement Note: The culture is built around high performance, autonomy, and a shared mission. Designers should be prepared for an environment where their contributions are highly visible and directly impact the company's success.

⚡ Challenges & Growth Opportunities

Challenges:

• Establishing a New Brand Identity: Defining the visual language for a nascent AI brand in a competitive market requires strategic foresight and creative boldness.

• Balancing Innovation with Clarity: Communicating complex AI concepts through design without overwhelming users or sacrificing aesthetic appeal.

• Maintaining Consistency Across Diverse Platforms: Ensuring a unified brand experience across digital products, marketing materials, and potentially physical merchandise.

• Adapting to Rapid Iteration: Thriving in a fast-paced startup environment where design needs can evolve quickly.

Learning & Development Opportunities:

• Specialization in AI Design: Gaining deep expertise in the unique challenges and opportunities of designing for artificial intelligence.

• Global Brand Strategy: Contributing to the development of a brand with international reach from its foundational stages.

• Cross-Disciplinary Exposure: Opportunities to learn from and collaborate with experts in product management, engineering, and marketing.

• Leadership Development: Potential to grow into a leadership role within the design function as the company expands.

📝 Enhancement Note: The challenges presented are inherent to building a new brand in the AI space. Growth opportunities are tied to the company's ambitious vision and the candidate's willingness to contribute to that growth.

💡 Interview Preparation

Strategy Questions:

• "How would you approach defining the visual identity for a new AI product targeting everyday users, considering the goal of 'minimal prompting' and high reliability?" (Focus on your process, research, and strategic considerations.)

• "Describe a time you had to balance a strong brand vision with the practical needs of different departments (e.g., marketing, product). How did you ensure consistency?" (Highlight your collaboration and problem-solving skills.)

• "Given Bjak's mission to bring intelligence to everyday tasks, what visual metaphors or styles do you believe would best represent this concept?" (Demonstrate your understanding of the company's goals and your creative interpretation.) Company & Culture Questions:

• "What excites you most about Bjak's mission and the opportunity to build a global AI brand from the ground up?" (Show genuine interest and alignment with the company's vision.)

• "How do you see your role contributing to a 'high talent density' and 'fast execution speed' environment?" (Address your work ethic, autonomy, and ability to deliver results.)

• "Describe your experience working in a hybrid or fast-paced startup environment. What are the key challenges and how do you overcome them?" (Show adaptability and resilience.) Portfolio Presentation Strategy:

• Structure Your Narrative: Organize your portfolio around key projects, clearly outlining the problem, your process, your role, and the outcome.

• Focus on Brand Identity: Dedicate significant time to showcasing your brand identity development process, from initial concepts to final guidelines and applications.

• Explain Your "Why": For each design decision, articulate the strategic rationale and how it served the project's objectives.

• Highlight AI/Tech Relevance: If you have relevant projects, emphasize how you approached designing for technology or complex systems.

• Be Prepared for Questions: Anticipate questions about your process, tools, decision-making, and how you handle feedback.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, a clear design process, adaptability, and alignment with Bjak's mission. The design challenge will be a key indicator of practical skills.

📌 Application Steps

To apply for this operations position:

• Submit your application through the application link provided.

• Curate Your Portfolio: Select 3-5 of your strongest brand design projects, ensuring they clearly demonstrate your ability to develop and execute visual identity systems. Tailor your selection to highlight experience in technology or AI where possible.

• Optimize Your Resume: Ensure your resume clearly outlines your years of experience, key skills (Figma, Adobe Suite, typography, layout), and specific achievements in brand development and visual communication. Use keywords from the job description.

• Prepare Your Portfolio Walkthrough: Practice presenting your portfolio, focusing on your strategic approach, design process, and the impact of your work. Be ready to discuss your rationale for key design decisions.

• Research Bjak: Thoroughly understand Bjak's mission, product vision, and target audience. Consider how your design approach can best serve their goal of building a leading AI brand.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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