Junior Visual Designer (Brand & Web)

📍 Job Overview

Job Title: Junior Visual Designer (Brand & Web)

Company: The Mobile-First Company

Location: Buenos Aires, Argentina; Miami, Florida, United States; Paris, France

Job Type: FULL_TIME

Category: Brand & Web Design

Date Posted: 2026-05-04

Experience Level: 1-3 years (Internships and freelance count)

Remote Status: On-site

🚀 Role Summary

• Focuses on enhancing and maintaining visual identity across digital platforms, including mobile apps and websites.

• Supports the creation of engaging digital assets such as landing pages and interactive elements.

• Contributes to the "mobile-first" design philosophy, ensuring designs are optimized for mobile experiences.

• Collaborates with senior design and brand leadership to develop and refine brand DNA through visual elements and animations.

📝 Enhancement Note: This role is specifically for a "Junior Visual Designer" with a focus on "Brand & Web." The emphasis on "mobile-first" and working directly with leadership indicates a hands-on, growth-oriented position within a dynamic startup environment. The "not a passive 'execute briefs' role" phrasing suggests a need for proactivity and a desire to contribute to strategic brand development.

📈 Primary Responsibilities

• Apply and uphold the company's established visual system across all digital touchpoints, including mobile applications, website, and marketing collateral, ensuring brand consistency.

• Actively participate in the production and implementation of landing pages and interactive web assets, understanding the full handoff process to development.

• Assist in the integration of brand DNA with product animations and micro-interactions, contributing to the overall user experience and visual appeal.

• Support senior designers in visual refinements and the development of product animations, learning and applying best practices.

• Contribute to a fast-paced environment by delivering and iterating on design work efficiently, prioritizing shipped versions over prolonged polishing of concepts.

• Identify and flag inconsistencies in visual branding or design execution, proactively contributing to solutions.

• Collaborate with the Lead Visual Designer and Chief Brand Officer to absorb and apply learnings related to world-class product aesthetics and user experience.

📝 Enhancement Note: The responsibilities emphasize a hands-on approach to design execution, with a strong focus on brand consistency, web asset production, and user experience refinement through animation and micro-interactions. The "Ship fast" mentality highlights the need for agility and a results-oriented mindset.

🎓 Skills & Qualifications

Education: Not explicitly stated, but a degree in Graphic Design, Visual Communication, Digital Design, or a related field is often preferred for such roles.

Experience: 1-3 years of experience in Brand Design, Digital Design, or Visual Design. Internships and freelance work are considered valuable.

Required Skills:

• Demonstrated proficiency in Visual Design principles and application.

• Strong understanding and application of Brand Design guidelines.

• Experience in Web Design, with an understanding of user interface (UI) and user experience (UX) for web platforms.

• Solid working knowledge of Figma for design creation and prototyping.

• Aptitude for "Mobile-First" design principles and their application.

• Ability to notice and care about design details, ensuring precision and alignment.

• Proactive and ownership-oriented mindset, capable of identifying and addressing issues independently.

Preferred Skills:

• Experience with product animations and micro-interactions.

• Familiarity with design handoff processes to development teams.

• Basic understanding of HTML/CSS or other web development technologies to inform design decisions.

• Experience in a startup or fast-paced technology environment.

• A keen eye for detail and a passion for aesthetic quality.

📝 Enhancement Note: The "Hybrid" skill requirement suggests a candidate who is strong in core visual design but also actively developing secondary skills, potentially in motion design, UI/UX, or even front-end development basics, which is highly valuable in a startup aiming for rapid iteration. The emphasis on a portfolio showing "craft and intentionality" is critical.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a minimum of 1-3 years of relevant design work (internships and freelance projects are acceptable).

• Projects demonstrating strong visual design craft, intentionality, and attention to detail, even if the scope was small.

• Examples of brand consistency application across different mediums.

• Work that highlights an understanding of web design principles and user experience.

Process Documentation:

• Case studies or project breakdowns that explain your design process, from initial concept to final execution.

• Documentation of how you applied visual systems and brand guidelines.

• Examples of how you collaborated with others or managed design handoffs.

• Visuals that illustrate your problem-solving approach to design challenges.

📝 Enhancement Note: The portfolio is paramount for this role. The prompt specifically asks for "craft and intentionality, even if the projects are small," implying that quality and thoughtful design decisions are more important than the sheer volume or complexity of projects. It should also clearly showcase the candidate's ability to work within established brand guidelines and adapt them to various digital contexts.

💵 Compensation & Benefits

Salary Range: Competitive salary in USD. Based on industry benchmarks for Junior Visual Designers in major tech hubs like Miami, Paris, and Buenos Aires, with consideration for the company's funding and equity offering, a range of $45,000 - $65,000 USD annually is a reasonable estimate. This range accounts for 1-3 years of experience, the competitive nature of design roles in these locations, and the startup environment.

Benefits:

• Competitive salary (paid in USD).

• Equity package, offering ownership and potential upside in the company's growth.

• Quarterly 10-day team retreats abroad, fostering team cohesion and cross-cultural collaboration.

• Opportunity to work directly with leadership on high-impact projects.

• Opportunity to ship work that is seen and used by thousands of individuals.

Working Hours: Approximately 40 hours per week, typical for full-time roles. The company culture emphasizes shipping fast, suggesting a dynamic and potentially flexible work environment within standard working hours.

📝 Enhancement Note: The provided salary range is an estimation based on industry standards for a Junior Visual Designer in the specified international locations, considering the company's funding and equity package. Actual compensation may vary. The benefits highlight a strong focus on employee growth, team building, and financial participation in the company's success.

🎯 Team & Company Context

🏢 Company Culture

Industry: Mobile-First Business Software, SaaS, AI-driven solutions. The company is disrupting traditional business tools by making them mobile-native and AI-powered, targeting small business operators.

Company Size: The company has raised over $15 million and has a team based in Paris, Buenos Aires, and Miami. This suggests a growing startup, likely between 50-150 employees, with a distributed but collaborative structure.

Founded: Founded with a mission to create mobile-first business software that functions like a consumer app, runs on AI, and spreads organically. The first product, Allô, has over 20,000 users.

Team Structure:

• The visual identity team likely includes a Lead Visual Designer and the Chief Brand Officer. The Junior Visual Designer will work closely with these individuals.

• The broader team is distributed across Paris, Buenos Aires, and Miami, indicating a global and potentially remote-friendly or hybrid work environment for some roles, though this specific role is on-site.

Methodology:

• "Mobile-first" design philosophy is central.

• AI integration in product features (e.g., Allô's AI-powered call answering).

• Creator brand marketing approach, suggesting a focus on community and organic growth.

• Emphasis on rapid iteration and shipping quickly ("Ship fast").

• Data-driven decision-making, implied by the focus on user adoption (20,000+ businesses) and product development.

Company Website: https://www.themobilefirstcompany.com/

📝 Enhancement Note: The company positions itself as an innovative disruptor in the business software space, prioritizing user experience and modern technology (AI, mobile-first). The culture appears to be fast-paced, entrepreneurial, and focused on tangible impact and rapid growth, with a strong emphasis on team building through international retreats.

📈 Career & Growth Analysis

Operations Career Level: This is a Junior level role (1-3 years of experience). The Junior Visual Designer is positioned as an apprentice within the visual identity team, with significant opportunities to learn from senior leadership and contribute to core brand initiatives.

Reporting Structure: The Junior Visual Designer will report to the Lead Visual Designer and work closely with the Chief Brand Officer. This direct access to leadership is a key aspect of the role's growth potential.

Operations Impact: While not a traditional "operations" role in the sense of revenue or sales ops, this position's impact is on the company's brand operations and its perception. Strong visual design directly influences customer acquisition, brand recognition, and user engagement, all critical to the company's growth trajectory. The role contributes to the visual consistency and appeal of products that thousands of businesses rely on daily.

Growth Opportunities:

• Skill Specialization: Deepen expertise in visual design, brand identity, UI/UX for mobile and web, and potentially motion graphics/animation.

• Leadership Exposure: Learn directly from senior brand and design leaders, gaining insights into strategic brand building and product development.

• Product Impact: Contribute to visually defining and refining products used by a rapidly growing user base (20,000+ businesses).

• Cross-functional Experience: Gain experience in collaborating with product management and engineering teams for seamless design implementation.

• Startup Acumen: Develop a strong understanding of operating in a fast-paced, funded startup environment with a focus on rapid iteration and growth.

📝 Enhancement Note: The growth path for this role is clearly defined: learn from the best, contribute to significant projects, and develop specialized design skills within a "mobile-first" context. The direct mentorship from leadership and the exposure to product development are significant advantages for an aspiring designer.

🌐 Work Environment

Office Type: The specific role is "On-site," implying dedicated office spaces in Buenos Aires, Miami, or Paris. These are likely modern, collaborative workspaces designed to foster creativity and teamwork, typical of tech startups.

Office Location(s):

• Buenos Aires, Argentina

• Miami, Florida, United States

Workspace Context:

• Collaborative Environment: Expect to work closely with the Lead Visual Designer, Chief Brand Officer, and potentially other team members in a shared creative space.

• Tools & Technology: Access to industry-standard design software, most notably Figma. The company's "mobile-first" ethos suggests a strong focus on digital tools and platforms.

• Team Interaction: Regular interaction with design team members, and likely with product managers, engineers, and marketing personnel to ensure cohesive brand messaging and product experience. The quarterly international retreats also foster strong interpersonal connections.

Work Schedule: Standard full-time hours (approximately 40 hours/week). The "Ship fast" culture may encourage efficiency and focused work periods. The on-site nature suggests a structured workday within office hours.

📝 Enhancement Note: Given the distributed nature of the company's team, the on-site roles in Buenos Aires, Miami, and Paris likely offer a blend of focused individual work and collaborative team sessions. The emphasis on "mobile-first" may also mean the office environment is set up to test and view designs on various mobile devices.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application: Submit resume and portfolio via the Ashby platform.

• Portfolio Review: The design team will review your portfolio for craft, intentionality, and alignment with the "mobile-first" and brand guidelines.

• Screening Call: A brief conversation, likely with a recruiter or hiring manager, to assess basic qualifications, cultural fit, and interest in the role.

• Design Challenge/Task: Potentially a small, timed design exercise or a take-home assignment to evaluate practical design skills, problem-solving abilities, and speed. This might involve adapting an existing brand element or creating a simple web asset.

• On-site/Video Interviews: Interviews with the Lead Visual Designer and Chief Brand Officer. This is where you'll discuss your portfolio in detail, your design process, and your understanding of brand consistency and mobile-first principles. Questions about your approach to collaboration and "shipping fast" are expected.

• Cultural Fit Assessment: Discussions to gauge alignment with the company's values, such as ownership, attention to detail, and rapid iteration.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best showcase your visual design skills, brand application, and web/mobile experience. Prioritize quality over quantity.

• Highlight Craft & Intentionality: For each project, clearly articulate the problem, your process, your specific contributions, and the rationale behind your design decisions. Emphasize details.

• Showcase "Mobile-First": Include examples where mobile design was a primary consideration.

• Demonstrate Figma Proficiency: Ensure your portfolio clearly shows work created in Figma.

• Be Concise: Provide clear, brief explanations for each project. Use visuals effectively to tell the story.

Challenge Preparation:

• Understand the Brand: Thoroughly review The Mobile-First Company's website and existing brand assets. Understand their "mobile-first" approach and their product (Allô).

• Practice Figma: Be ready to create or modify designs quickly in Figma.

• Articulate Process: Be prepared to walk through your design process for any given project, explaining your choices and how you arrived at the final output.

• Emphasize Speed & Iteration: Be ready to discuss how you approach rapid design cycles and how you handle feedback.

📝 Enhancement Note: The application process emphasizes practical design skills and a specific mindset. The portfolio is the most critical element, and candidates should be prepared to discuss their process and rationale in detail, demonstrating an understanding of the company's "mobile-first" ethos and their ability to execute designs efficiently.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for all visual design, prototyping, and collaboration. The role requires solid working knowledge.

• Adobe Creative Suite (Photoshop, Illustrator): Likely used for asset creation, image editing, and vector graphics, complementing Figma.

Analytics & Reporting:

CRM & Automation:

• Not directly relevant to the day-to-day tasks of a Junior Visual Designer, but understanding how design assets integrate with marketing automation platforms or CRM systems (e.g., email templates) could be advantageous.

📝 Enhancement Note: Figma is explicitly stated as a requirement. While other design tools are likely used, proficiency in Figma is non-negotiable. The company's "mobile-first" and "creator brand" approach suggests a modern tech stack focused on digital product development and marketing.

👥 Team Culture & Values

Operations Values:

• Mobile-First: This is the foundational principle, influencing all design and product decisions.

• Ownership: Individuals are expected to take initiative, identify problems, and contribute to solutions without constant direction.

• Craft & Detail: A strong emphasis on high-quality design execution and meticulous attention to detail.

• Speed & Iteration: A culture that values shipping quickly and iterating based on feedback, rather than aiming for perfection in early stages.

• Customer Focus: Building software for "real operators" means understanding and catering to the needs of small business owners.

• AI Integration: Embracing and leveraging AI to enhance product functionality and user experience.

Collaboration Style:

• Direct & Collaborative: Working closely with senior designers and leadership.

• Cross-functional: Engaging with product and engineering teams to ensure seamless implementation of designs.

• Feedback-Oriented: A culture where design work is shared and iterated upon, with an expectation of receiving and giving constructive feedback.

• Global Teamwork: Collaborating with colleagues across different time zones and cultures, especially during quarterly retreats.

📝 Enhancement Note: The core values revolve around innovation, execution, and a deep understanding of the target user. The "Ship fast" mentality, combined with a commitment to quality and a "mobile-first" approach, defines the operational ethos of the design team.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: The "Ship fast" mentality can sometimes conflict with the need for meticulous design craft. Learning to find the right balance is key.

• Adapting to a Fast-Paced Startup: The environment demands agility, quick learning, and the ability to pivot as business needs evolve.

• Mastering "Mobile-First" Nuances: Deeply understanding the constraints and opportunities of mobile design beyond basic principles.

• Working with Distributed Teams: Effective communication and collaboration across different locations and time zones.

• Developing Hybrid Skills: Continuously learning and integrating new design skills to stay relevant and valuable.

Learning & Development Opportunities:

• Mentorship: Direct guidance from experienced Lead Visual Designers and Chief Brand Officers.

• Hands-on Experience: Contributing to real products used by thousands of businesses, offering invaluable practical learning.

• Skill Expansion: Opportunities to learn about product animation, micro-interactions, and potentially UI/UX strategy.

• Industry Exposure: Through quarterly retreats, gain insights into broader market trends and network with colleagues.

• Startup Environment: Develop strong problem-solving skills, adaptability, and a holistic understanding of product development and brand building.

📝 Enhancement Note: The challenges are intrinsically linked to the growth opportunities. Navigating the fast-paced startup environment and mastering the "mobile-first" approach will provide significant learning experiences and skill development, preparing the designer for future roles.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance speed of delivery with design quality. How did you approach it?" (Focus on your "Ship fast" philosophy and how you ensure quality).

• "How do you ensure brand consistency across different digital platforms, especially when working with a mobile-first approach?" (Highlight your understanding of brand systems and mobile constraints).

• "Walk us through a project in your portfolio where you had to apply brand DNA to product animations or micro-interactions. What was your process?" (Demonstrate your ability to contribute to dynamic visual elements).

Company & Culture Questions:

• "What attracts you to 'The Mobile-First Company' specifically, and what do you understand about our mission?" (Research the company's website, products, and stated values).

• "How do you see yourself contributing to our 'mobile-first' culture?" (Relate your skills and aspirations to the company's core philosophy).

• "Describe your experience working in a fast-paced environment. How do you manage your workload and priorities?" (Highlight your ownership, efficiency, and ability to adapt).

Portfolio Presentation Strategy:

• Structure is Key: For each project, clearly state the objective, your role, the challenge, your process (sketches, wireframes, iterations), the solution, and the outcome/impact.

• Tell a Story: Don't just show images; explain the "why" behind your design decisions. Connect your work to the company's values (mobile-first, speed, craft).

• Focus on Figma: Be prepared to discuss your workflow within Figma and highlight specific features you used.

• Be Ready for Live Design: If a design challenge is given, think aloud as you work. Explain your thought process, your assumptions, and how you're tackling the problem efficiently.

• Quantify Impact (if possible): Even for junior roles, if you can mention any positive results (e.g., improved user feedback, smoother handoff, successful launch), do so.

📝 Enhancement Note: Interview preparation should focus on demonstrating an understanding of the company's unique "mobile-first" strategy, a proactive and iterative design approach, and a strong command of Figma. Candidates should be ready to articulate their design process and rationale clearly and concisely, emphasizing their ability to contribute quickly and effectively.

📌 Application Steps

To apply for this Junior Visual Designer position:

• Click the Apply button on the Ashby job page to submit your application.

• Portfolio Customization: Ensure your submitted portfolio prominently features work that demonstrates your visual design craft, brand application, and understanding of mobile-first principles. Select 3-5 of your strongest, most relevant projects.

• Resume Optimization: Tailor your resume to highlight your 1-3 years of experience in brand and digital design, explicitly mentioning your proficiency in Figma and any experience with web asset production or micro-interactions. Quantify achievements where possible.

• Prepare for Portfolio Discussion: Be ready to articulate your design process, rationale, and contributions for each project in your portfolio during interviews. Practice explaining how your work aligns with "mobile-first" and a "ship fast" mentality.

• Company Research: Thoroughly review The Mobile-First Company's website, product (Allô), and stated mission. Understand their core values, particularly "mobile-first," "ownership," and their approach to brand building.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.