Junior Performance & Marketing Designer

📍 Job Overview

Job Title: Junior Performance & Marketing Designer

Company: Viktor

Location: Warsaw, Poland / Munich, Germany

Job Type: Full-Time

Category: Marketing Design / Creative Production

Date Posted: 2026-08-24

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Focus on high-velocity performance ad creative production, driving measurable business impact through daily output.

• Execute and extend a newly established brand system across all customer-facing touchpoints, ensuring visual consistency and impact.

• Leverage AI tools extensively throughout the design workflow for ideation, generation, automation, and internal tooling enhancement.

• Collaborate closely with the Creative Strategist to rapidly create, deploy, and iterate on advertising campaigns.

• Own the visual execution for marketing, content, and events, acting as the primary guardian of the brand's external appearance.

📝 Enhancement Note: This role is distinct from traditional UI/UX or brand strategy positions. It's a hands-on production role focused on rapid, iterative creative output for performance marketing and brand rollout, with a strong emphasis on AI integration and daily execution. The "Junior" title appears to be a misnomer given the expected level of ownership and autonomy.

📈 Primary Responsibilities

• Create high-volume static and motion ad creative for performance campaigns, working directly with the Creative Strategist to meet real budget objectives and iterate quickly based on performance data.

• Adapt and extend the company's visual brand system across various marketing materials, including storyboards, art direction, and illustrations, ensuring brand integrity while making necessary system improvements.

• Develop a wide range of campaign and social media assets, including statics, simple animations, short videos, blog graphics, and editorial illustrations, often under tight daily deadlines.

• Design and maintain presentation decks and templates for sales, customer success, and founders to ensure brand consistency and effectiveness in closing deals.

• Oversee visual design for events, including booth graphics, signage, swag, and on-screen visuals, ensuring they strongly represent the Viktor brand identity from a distance.

• Produce marketing-focused visuals by redrawing product screens for use in hero images, comparison shots, and walkthroughs, without engaging in UI design work itself.

📝 Enhancement Note: The responsibilities highlight a "production layer" focus, emphasizing speed, volume, and direct performance impact over strategic brand development. The expectation of daily output and rapid iteration is a key differentiator for this role.

🎓 Skills & Qualifications

Education: No specific degree is mandated, but a strong portfolio demonstrating visual design craft is paramount.

Experience: 2+ years of experience in visual design, ideally gained in agencies, studios, or in-house marketing/creative teams.

Required Skills:

• Proven experience in creating high-velocity performance ads and marketing creative, showcased in a strong portfolio.

• Hands-on proficiency with design software: Figma, Adobe Photoshop, Adobe Illustrator.

• Experience with motion graphics and short video creation tools (e.g., Adobe After Effects or equivalent).

• Demonstrated ability to work within and extend an established brand system effectively.

• Strong illustration and art direction skills with a proactive, output-oriented mindset.

• Practical, daily use of AI tools across the entire design workflow (ideation, generation, automation).

• A strong bias for shipping work, measuring results, and iterating rapidly.

• Excellent self-management, sharp written communication, and the ability to give and receive feedback constructively. Preferred Skills:

• Familiarity with AI coding tools like Claude Code or Cursor.

• Experience shipping personal products or projects.

• Experience with landing page builders such as Webflow or Framer.

• Design experience for large-scale live events.

• Previous experience running a studio or freelance design practice.

• Experience building internal AI tooling for design teams.

• UI/UX design experience is considered a plus.

📝 Enhancement Note: The emphasis on "AI fluency" and "bias toward shipping" are critical requirements. The "Junior" title is contradicted by the expectation of significant ownership and independent execution, suggesting a role that offers rapid growth potential rather than entry-level tasks.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating strong creative craft and range across performance ads, social media creative, motion graphics, campaigns, and other marketing collateral.

• Case studies that highlight the process of creating high-volume creative assets under tight deadlines and their subsequent performance impact.

• Examples of how you have adapted and extended an existing brand system, showing an understanding of brand guidelines and creative problem-solving.

• Demonstrations of AI tool integration within your workflow, showcasing how AI was used to enhance efficiency, generate ideas, or automate tasks.

• Visual examples of motion graphics, simple animations, and short video content creation. Process Documentation:

• Evidence of rapid iteration cycles, showing how you quickly created, tested, and refined creative assets based on performance feedback.

• Examples of template creation for presentations and other recurring marketing materials, demonstrating efficiency and brand consistency.

• Documentation of how you have managed multiple creative requests simultaneously, prioritizing and delivering against daily briefs.

• Insights into how you measure the success of your creative output and use data to inform future design decisions.

📝 Enhancement Note: The portfolio should heavily emphasize speed, volume, and data-driven iteration, particularly in performance advertising. Demonstrating practical AI application within the design process is crucial, as is showcasing the ability to manage and execute a high output of creative assets.

💵 Compensation & Benefits

Salary Range: Top-of-the-market salary is offered, reflecting the high impact and ownership of the role. Given the locations (Warsaw, Munich) and the "top-of-the-market" descriptor, a competitive range for a designer with 2-5 years of experience specializing in performance marketing creative would be estimated.

• Warsaw, Poland: Approximately 120,000 - 180,000 PLN gross annual salary.

• Munich, Germany: Approximately 60,000 - 85,000 EUR gross annual salary.

These estimates are based on industry benchmarks for experienced visual designers in performance marketing roles in these respective European cities, considering the company's stated compensation philosophy.

Benefits:

• Ownership stake in a fast-growing company, providing equity and a direct impact on company success.

• Opportunity to work with cutting-edge AI tools and be at the forefront of design technology integration.

• Real ownership of significant aspects of the company's external visual presence.

• Direct collaboration with founders and a small, high-trust team.

• Involvement in a company experiencing rapid global growth.

• Potential for career advancement within a dynamic startup environment.

Working Hours: Standard full-time hours (approximately 40 hours per week), with an expectation of high output and responsiveness inherent to a fast-paced startup environment. Flexibility may be available, but the emphasis is on daily delivery and iteration.

📝 Enhancement Note: The compensation is described as "top-of-the-market" and includes "ownership," indicating significant equity potential. The salary ranges provided are estimates based on the locations and the stated compensation philosophy, adjusted for typical market rates for this level of experience and specialization.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / Software (specifically AI-powered SaaS)

Company Size: Small, rapidly growing team. The description emphasizes a lean structure where individuals own significant areas of responsibility.

Founded: Viktor is positioned as a company with a working product and strong market pull, implying a relatively recent but successful founding phase.

Team Structure:

• A small, agile team with a "low process, high trust" philosophy.

• Decisions are made by individuals who "own" their respective areas, rather than through committees.

• Close collaboration with founders and key strategists (e.g., Creative Strategist Preston, Founding Designer Bartek Pierzchała).

• Emphasis on direct communication, shipping work, and user interaction from day one. Methodology:

• Data-driven decision-making, with a strong focus on measuring the impact of creative output.

• Rapid iteration cycles based on performance metrics and user feedback.

• Minimal formal meetings; emphasis on asynchronous communication and direct execution.

• Continuous integration of AI tools into daily workflows to enhance productivity and output.

Company Website: https://viktor.com/

📝 Enhancement Note: The company culture is characterized by speed, autonomy, and a direct impact on business outcomes. It operates with minimal bureaucracy, expecting individuals to take ownership and deliver results quickly. The integration of AI is not just a tool but a core part of their operational methodology.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Junior Performance & Marketing Designer," but the responsibilities and expected autonomy suggest a mid-level or even senior individual contributor role in terms of scope and impact. It offers rapid growth potential within a fast-moving startup.

Reporting Structure: While not explicitly detailed, the role reports to the Creative Strategist (Preston) for ad creative and collaborates closely with the Founding Designer (Bartek Pierzchała) on strategic projects and brand system extensions.

Operations Impact: The designer's work directly influences customer acquisition and brand perception through high-volume ad creative and consistent brand execution across all external touchpoints. Their output has a measurable impact on business growth and market presence.

Growth Opportunities:

• Skill Advancement: Deepen expertise in performance marketing creative, motion graphics, and AI-driven design workflows. Gain hands-on experience with a new brand rollout and its evolution.

• Ownership Expansion: Potential to take on more strategic design projects, lead specific creative initiatives, or expand into new areas like product visuals or event design as the company grows.

• Leadership Potential: As the team grows, opportunities may arise to mentor newer designers or take on lead responsibilities for specific creative functions.

• Industry Exposure: Work at the cutting edge of AI integration in design and experience the rapid growth trajectory of a successful SaaS startup.

📝 Enhancement Note: Despite the "Junior" title, this role offers significant ownership and potential for rapid career acceleration, akin to an early-stage startup hire with substantial impact. The growth path is less about traditional ladder climbing and more about expanding scope and influence.

🌐 Work Environment

Office Type: On-site work is required in either Warsaw or Munich. The description implies a collaborative, in-person environment conducive to rapid iteration and team cohesion.

Office Location(s): Warsaw, Poland; Munich, Germany. Specific office details are not provided but are implied to be functional workspaces for a tech startup.

Workspace Context:

• A dynamic, fast-paced environment where creative output is expected daily.

• Close proximity and direct collaboration with the Creative Strategist and other team members.

• Access to necessary design tools (Figma, Adobe CC) and a strong emphasis on integrating AI tools into the daily workspace.

• An environment that values initiative, speed, and a hands-on approach to problem-solving.

Work Schedule: While standard full-time hours are expected, the emphasis on daily output and rapid iteration suggests a flexible but demanding schedule where responsiveness and timely delivery are paramount. The culture is described as "low process," implying that work is driven by project needs and immediate goals rather than rigid schedules.

📝 Enhancement Note: The on-site requirement suggests a preference for immediate collaboration and real-time feedback, crucial for a high-velocity production environment. The workspace is designed for agility and direct contribution.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely involves a review of your portfolio and resume to assess craft, experience, and AI proficiency.

• Creative Challenge/Portfolio Review: Expect to present your portfolio, discuss your process, and potentially complete a short, timed creative exercise focused on performance ad creation or brand adaptation. This will likely involve demonstrating your AI workflow.

• Team/Founder Interviews: Discussions with the Creative Strategist, Founding Designer, and potentially other team members or founders to assess cultural fit, communication style, and strategic thinking regarding performance marketing and brand execution.

• Final Evaluation: Focus on your ability to ship quickly, iterate based on data, integrate AI, and own your creative domain.

Portfolio Review Tips:

• Highlight Performance: Showcase specific examples of performance ad creative where you can articulate the strategy, your contribution, and any measurable results (even if anecdotal).

• Demonstrate AI Integration: Clearly explain how you used AI tools in your process for ideation, asset generation, or workflow automation. Include specific examples.

• Showcase Speed & Volume: Include projects that demonstrate your ability to produce a high volume of creative assets quickly. Grouping similar assets or showing iterative progress can be effective.

• Brand System Execution: Present examples where you worked within or extended a brand system, explaining your rationale and how you maintained brand integrity while adding value.

• Motion & Video: Ensure your portfolio includes strong examples of motion graphics and short video work, as these are key components of the role.

• Conciseness: Given the "low process" culture, ensure your portfolio presentation is direct, impactful, and easy to digest. Avoid lengthy narratives; focus on visual evidence and key takeaways.

Challenge Preparation:

• Rapid Creative Exercise: Be prepared for a short, timed exercise to create ad variants or adapt brand elements. Practice quick ideation and execution using your preferred tools, including AI.

• AI Workflow Articulation: Be ready to discuss your current AI tools and how you would immediately integrate them into Viktor's workflow for performance ad creation.

• Brand System Application: Practice applying a given brand system to different marketing contexts under time pressure.

• Data-Driven Iteration: Think about how you would approach iterating on creative based on performance feedback, even with limited initial data.

📝 Enhancement Note: The application process will heavily scrutinize the portfolio for evidence of high-volume production, AI integration, and performance-oriented creative. The interview will likely be fast-paced and focused on practical execution and problem-solving.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Core tool for design production, prototyping, and maintaining design systems.

• Adobe Creative Cloud: Essential for advanced image editing (Photoshop), vector graphics (Illustrator), and motion/video creation (After Effects or equivalent).

• AI Design Tools: Extensive use of AI for ideation, asset generation, automation, and internal tooling. Specific tools mentioned or implied include advanced AI platforms for design workflows, potentially including coding-adjacent AI tools like Claude Code or Cursor.

Analytics & Reporting:

• While not explicitly listed as a tool the designer will use daily, the role is expected to work with performance data from ad campaigns. Understanding how creative impacts key metrics (CTR, conversion rates, CAC) is critical. CRM & Automation:

• The company uses AI to connect to thousands of tools, suggesting a sophisticated automation and integration layer, though the designer's direct interaction with CRM systems might be limited to asset delivery or content population.

📝 Enhancement Note: Proficiency in Figma and Adobe Creative Suite is a baseline. The critical differentiator for this role is hands-on, daily fluency and practical application of AI tools across the entire design and production workflow.

👥 Team Culture & Values

Operations Values:

• Ship Daily: A core value driving the expectation of consistent, high-volume output and rapid iteration.

• High Trust, Low Process: Emphasis on autonomy, individual ownership, and minimal bureaucracy, fostering an environment where team members are empowered to make decisions.

• Data-Driven Iteration: Decisions and creative improvements are guided by performance metrics and user feedback, ensuring that work has a measurable impact.

• AI Integration: A fundamental belief in leveraging AI to enhance creativity, efficiency, and overall productivity across all functions.

• Customer Focus: While the role is production-oriented, the ultimate goal is to create marketing assets that resonate with customers and drive business growth.

Collaboration Style:

• Direct & Asynchronous: Communication is expected to be clear, concise, and often asynchronous, minimizing formal meetings in favor of direct execution and rapid feedback loops.

• Embedded Collaboration: Close working relationship with the Creative Strategist and Founding Designer, fostering a tight-knit creative unit.

• Cross-Functional Input: While the designer owns the "production layer," they will likely receive briefs and feedback from various teams (Sales, Success, Founders) who interact with customers.

• Feedback Culture: Openness to giving and receiving feedback without ego, crucial for rapid iteration and continuous improvement.

📝 Enhancement Note: The culture is highly performance-oriented and embraces modern, efficient ways of working, with AI as a central pillar. Team members are expected to be proactive, self-directed, and comfortable with a fast-paced, results-driven environment.

⚡ Challenges & Growth Opportunities

Challenges:

• High-Volume Production Demands: Meeting the expectation of daily output for performance ads and other marketing collateral requires exceptional efficiency and time management.

• Rapid Brand Rollout: Successfully applying and extending a new brand system across diverse touchpoints under tight deadlines can be demanding.

• AI Integration Mastery: Continuously learning and effectively integrating evolving AI tools into a daily design workflow to maintain a competitive edge.

• Balancing Speed and Quality: Ensuring that high-volume output maintains a high standard of creative craft and brand consistency.

• Navigating Ambiguity: Working within a "low process" environment means adapting to evolving priorities and potentially less structured briefs.

Learning & Development Opportunities:

• AI Tool Mastery: Become an expert in cutting-edge AI tools for design, potentially influencing the company's AI strategy.

• Performance Marketing Expertise: Gain deep insights into what drives effective performance advertising creative and iterate on strategies for maximum impact.

• Brand System Development: Contribute to the evolution and refinement of a new brand identity from its early stages.

• Cross-Disciplinary Exposure: Opportunity to work across various creative disciplines, from digital ads to events and illustration.

• Startup Growth Experience: Gain invaluable experience in a rapidly scaling technology company, understanding the dynamics of growth and market penetration.

📝 Enhancement Note: This role presents challenges that are directly tied to opportunities for significant professional growth. Mastering AI tools and excelling in high-velocity performance creative production will be key to success and development.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a high-volume set of performance ad variants. How would you leverage AI in this process?" (Focus on speed, iteration, and AI tools).

• "How would you approach extending our new brand system across an event booth and a social media campaign simultaneously?" (Focus on brand consistency and adaptability).

• "Imagine you have a daily brief for a social media graphic. Walk me through how you'd quickly ideate, create, and get it approved for publishing." (Focus on workflow efficiency and rapid execution). Company & Culture Questions:

• "What does 'high trust, low process' mean to you, and how do you thrive in such an environment?" (Assess self-management and autonomy).

• "How do you see AI transforming the role of a marketing designer in the next 1-2 years?" (Gauge forward-thinking and AI integration mindset).

• "What does 'owning' a surface of the company's external presence entail for you?" (Understand commitment and responsibility). Portfolio Presentation Strategy:

• Lead with Performance: Start with your strongest examples of performance ad creative, clearly articulating the objective and your contribution.

• Showcase AI Workflow: Dedicate a segment to demonstrating how you use AI. This could be a case study or a live demo if appropriate.

• Highlight Speed & Volume: Group similar assets or show iterative progress to convey your ability to produce quantity efficiently.

• Brand Application Examples: Present work where you successfully applied or extended a brand system, explaining your rationale.

• Concise Storytelling: For each project, quickly explain the challenge, your solution, and the outcome/impact. Focus on visual evidence and key takeaways.

📝 Enhancement Note: Be prepared to demonstrate practical skills with AI tools and to articulate a process for rapid, data-informed creative production. The interview will likely be a test of your ability to execute quickly and independently.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Tailor your portfolio to prominently feature your strongest work in performance ads, motion graphics, and AI integration. Ensure it clearly demonstrates your ability to produce high-volume creative assets rapidly.

• Resume Optimization: Highlight experience with Figma, Adobe Creative Suite, AI tools, and any quantifiable results from performance marketing campaigns. Emphasize your "bias toward shipping" and self-management skills.

• Interview Preparation: Practice presenting your portfolio, focusing on articulating your process, AI usage, and how you measure success. Prepare for potential timed creative challenges.

• Company Research: Familiarize yourself with Viktor's product and AI focus. Understand their brand aesthetic and the implications of a "low process, high trust" culture for a designer.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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