Jr. Graphic Designer

📍 Job Overview

Job Title: Jr. Graphic Designer

Company: Vida Shoes International

Location: Mexico City, Mexico City, Mexico

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing / Retail

Date Posted: 2026-08-07

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Execute creative marketing and promotional assets across multiple footwear and lifestyle brands, ensuring brand consistency across all customer touchpoints.

• Collaborate closely with the Senior Graphic Designer and cross-functional teams (Digital, Wholesale, E-commerce) to bring creative direction and business initiatives to life.

• Develop and produce a variety of visual assets for digital platforms, seasonal campaigns, sales tools, and print applications.

• Manage multiple design projects simultaneously in a fast-paced environment, adhering to deadlines and maintaining high-quality standards.

📝 Enhancement Note: This role is specifically for a Jr. Graphic Designer supporting a portfolio of children's and lifestyle footwear brands under Vida Shoes International, with a strong emphasis on digital marketing assets and retail-facing materials. The role requires a blend of creative execution and production design skills.

📈 Primary Responsibilities

• Execute creative marketing and promotional assets across multiple footwear and lifestyle brands, including digital homepage and email assets, seasonal catalogs, social content, in-store fixture displays and graphics, and advertisements.

• Update and manage email campaigns using established templates and design systems, ensuring brand consistency and visual appeal.

• Design and create sale assets, website banners, landing page graphics, and other digital marketing materials to support e-commerce and online presence.

• Adapt campaign creative across various channels, including email, digital, social media, and wholesale, ensuring a cohesive brand message.

• Design and update wholesale presentations, line sheets, catalogs, and retailer-facing materials to support sales objectives and distribution partners.

• Support seasonal product launches and promotional campaigns with timely and effective creative execution.

• Collaborate closely with the Senior Designer to translate creative direction and brand strategy into compelling visual designs.

• Partner cross-functionally with Digital and Wholesale teams to support business initiatives and sales objectives through impactful design.

• Maintain brand consistency across all creative deliverables and customer touchpoints, adhering to established brand guidelines.

• Prepare production-ready files for both digital and print applications, ensuring accuracy and optimal output quality.

• Organize and maintain creative assets, templates, and file management systems for efficient retrieval and usage.

• Assist with image editing, retouching, asset resizing, and other production design needs to support marketing efforts.

• Manage multiple projects simultaneously, prioritizing tasks and meeting deadlines in a dynamic, fast-paced environment.

• Ensure all creative assets are accurate, on-brand, and aligned with overall business goals and marketing strategies.

📝 Enhancement Note: The responsibilities highlight a need for strong production design capabilities alongside creative execution, particularly in adapting assets across various channels and preparing files for print and digital. Collaboration with e-commerce and wholesale teams is a key aspect, indicating a focus on driving sales through visual merchandising and marketing collateral.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design or a related field.

Experience: Minimum of 3-5 years of professional experience in graphic design or brand design, ideally within the retail, footwear, or fashion industries.

Required Skills:

• High proficiency in Adobe Creative Suite, specifically InDesign, Illustrator, and Photoshop.

• Must be proficient in Figma for design creation and collaboration.

• Strong understanding of design principles, including typography, shape, color theory, and photography.

• Demonstrated ability to work within established brand guidelines and maintain brand consistency across diverse assets.

• Experience in executing creative feedback and implementing revisions efficiently.

• Ability to manage a high volume of projects simultaneously across multiple brands.

• Proficiency in Microsoft PowerPoint for creating presentations and sales tools.

• Strong attention to detail in all design outputs and production-ready file preparation.

• Fluent in written and spoken English. Preferred Skills:

• Experience with AI platforms for design assistance or content generation.

• Animation skills for creating dynamic digital content.

• Experience in image editing and retouching for marketing materials.

• Familiarity with e-commerce platforms and digital marketing best practices.

📝 Enhancement Note: The mandatory requirement for Figma indicates a modern design workflow, while the preference for AI platforms and animation skills suggests an interest in forward-thinking design capabilities. The experience level of 3-5 years implies the candidate should be beyond entry-level and capable of independent execution and collaboration.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong portfolio showcasing a diverse range of print and digital design skills, demonstrating proficiency in executing creative briefs and adapting designs across various media.

• Examples of work that highlight an understanding of typography, color theory, and composition within brand guidelines.

• Case studies or examples of projects that illustrate the ability to translate marketing objectives into compelling visual solutions for brands, particularly in the retail or fashion sectors.

• Demonstrate experience in preparing production-ready files for both digital applications (web banners, email assets, social media graphics) and print collateral (catalogs, line sheets, in-store displays). Process Documentation:

• Evidence of experience in updating and managing digital assets and campaigns using established templates and design systems.

• Examples of adapting creative assets across multiple channels (digital, social, email, print) to maintain brand consistency.

• Demonstrate proficiency in organizing and managing creative assets, templates, and file management systems for efficient workflow.

📝 Enhancement Note: The portfolio is critical for this role. It should not only showcase aesthetic talent but also practical application of design skills for marketing and sales purposes, including production readiness and brand consistency management across different platforms and brand portfolios.

💵 Compensation & Benefits

Salary Range: Approximately $291,500 MXN annually.

Benefits:

• Full-time employment with a structured work schedule.

• Opportunity to work with a diverse portfolio of well-known footwear and lifestyle brands.

• Collaborative work environment within a cross-discipline marketing team.

• Potential for professional growth and development within the design and marketing functions.

• (Specific benefits such as health insurance, paid time off, etc., are not detailed in the provided information but are typical for full-time roles.)

Working Hours: 40 hours per week.

📝 Enhancement Note: The provided salary of $291,500 MXN is a specific figure for the role, aligning with a Junior to Mid-level Graphic Designer position in Mexico City. While specific benefits are not listed, a full-time role typically includes standard employment benefits. The working hours are standard full-time.

🎯 Team & Company Context

🏢 Company Culture

Industry: Footwear and Lifestyle Retail. Vida Shoes International operates within a competitive market, managing multiple brands that cater to various demographics, from children to adults, with a focus on fashion and performance.

Company Size: Not explicitly stated, but managing a portfolio of 10+ brands (Stride Rite, Saucony, Merrell, Kurt Geiger, Andre Assous, Bruno Magli, Munro, Jambu, BCBG GIRLS, XOXO, Carter’s, and OshKosh B’gosh) suggests a medium to large-sized organization with significant operational capacity.

Founded: Vida Shoes International is part of Vida Group, which has a history of retail operations. The specific founding date for Vida Shoes International is not provided, but its established brand portfolio indicates a stable presence in the market.

Team Structure:

• The Jr. Graphic Designer will be part of a cross-discipline marketing team, working alongside specialists in creative, digital, strategy, and execution.

• The role reports directly to a Senior Graphic Designer, indicating a hierarchical structure within the design function.

• Close collaboration is expected with the e-commerce team and other cross-functional departments such as Digital and Wholesale teams to support business objectives. Methodology:

• Data-Driven Design: While not explicitly stated, the emphasis on supporting sales objectives and e-commerce success implies that design decisions will be influenced by performance data and market trends.

• Brand Consistency: A core methodology will be maintaining strict adherence to brand guidelines across all creative outputs for each managed brand.

• Agile Execution: The need to manage multiple projects, support seasonal campaigns, and respond to market demands suggests an agile approach to creative production.

Company Website: https://vidagroup.com/

📝 Enhancement Note: The company's operation of multiple distinct brands implies a need for designers who can adapt their style and execution to different brand identities while maintaining a cohesive overall marketing strategy. The team structure emphasizes collaboration and reporting to a senior member for guidance.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Jr. Graphic Designer," indicating an entry-to-mid-level position within the creative and marketing operations spectrum. It's a foundational role for aspiring designers looking to build experience in a dynamic retail environment.

Reporting Structure: The Jr. Graphic Designer reports directly to the Senior Graphic Designer. This structure provides a clear line of mentorship and supervision, allowing for skill development and oversight on creative projects.

Operations Impact: The Jr. Graphic Designer's work directly impacts brand presence, marketing effectiveness, and ultimately, sales performance. By creating compelling visual assets for digital platforms, e-commerce, and wholesale channels, the role contributes to customer engagement, brand perception, and revenue generation for a portfolio of brands.

Growth Opportunities:

• Skill Specialization: Opportunities to deepen expertise in digital design, e-commerce asset creation, and potentially animation or AI-assisted design tools.

• Brand Portfolio Expansion: Gaining experience with a wider array of brands can broaden design versatility and market understanding.

• Senior Designer Progression: With consistent performance and skill development, there's a pathway to becoming a Senior Graphic Designer, taking on more complex projects and leadership responsibilities.

• Cross-Functional Movement: Experience in marketing and e-commerce collaboration could open doors to roles in digital marketing, brand management, or creative direction.

📝 Enhancement Note: The role is designed for a designer eager to learn and grow. The reporting structure to a Senior Designer is a significant advantage for mentorship. The impact is clearly tied to business outcomes, making it a valuable stepping stone for a career in creative operations within the retail sector.

🌐 Work Environment

Office Type: The role is described as "On-site" and involves working within a "cross-discipline marketing team." This suggests a typical office environment conducive to collaboration and team interaction.

Office Location(s): Mexico City, Mexico. The specific office address is not provided, but being in a major metropolitan area like Mexico City offers access to resources and professional networks.

Workspace Context:

• Collaborative Environment: The emphasis on working "alongside a cross-discipline marketing team" and "collaborating closely with the e-commerce team" indicates an open and interactive workspace designed for teamwork.

• Tools & Technology: The role requires proficiency in industry-standard design software (Adobe Creative Suite, Figma) and Microsoft Office, suggesting a well-equipped design workstation.

• Team Interaction: Opportunities to engage with diverse marketing professionals, share ideas, and receive constructive feedback are integral to the daily workflow.

Work Schedule: Standard full-time work schedule of 40 hours per week. While the exact daily hours are not specified, it's expected to align with typical business hours in Mexico City.

📝 Enhancement Note: The on-site requirement and emphasis on team collaboration suggest a traditional office setting where face-to-face interaction and team synergy are valued for creative output and project execution.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Screening of resumes and portfolios to assess qualifications, experience, and alignment with required skills.

• Portfolio Presentation/Review: Candidates will likely be asked to present their portfolio, discussing specific projects, design choices, and their impact. This is a critical stage to evaluate practical skills and creative thinking.

• Skills Assessment: Potential for a design challenge or practical exercise, possibly focused on creating a specific asset (e.g., a web banner, an email template adaptation) within a time limit to assess proficiency in required software (Figma, Adobe Suite).

• Behavioral & Cultural Fit Interview: Questions to gauge problem-solving abilities, collaboration style, ability to take feedback, and alignment with Vida Shoes International's team culture.

• Final Interview: May involve meeting with the Senior Graphic Designer and/or a Marketing Manager to discuss the role in detail and make a final decision.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest projects that best represent the required print and digital skills, brand adaptation, and production capabilities.

• Showcase Brand Versatility: Include examples that demonstrate your ability to design for different brands or styles, mirroring Vida Shoes International's multi-brand portfolio.

• Detail Your Process: For each project, explain the brief, your design process, the tools used (especially Figma and Adobe Suite), challenges faced, and the outcome or impact.

• Highlight Production Readiness: Include examples of final files prepared for digital or print, demonstrating your understanding of technical specifications.

• Quantify Impact (if possible): If any of your designs led to measurable results (e.g., increased engagement, conversion rates), be prepared to discuss them.

Challenge Preparation:

• Familiarize Yourself with Brands: Research Vida Shoes International and its key brands (Stride Rite, Saucony Kids, Merrell Kids, etc.) to understand their visual identities and target audiences.

• Practice with Figma: Ensure you are highly comfortable and efficient with Figma's core features for layout, prototyping, and asset creation.

• Be Ready for Adaptations: Prepare for tasks that involve adapting existing creative assets or working within strict brand guidelines.

• Time Management: Practice completing design tasks under timed conditions, simulating a potential design challenge.

📝 Enhancement Note: The interview process will heavily weigh the portfolio. Candidates should prepare to not only showcase their work but also articulate their design thinking, technical skills, and ability to contribute to a multi-brand marketing strategy.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, prototyping, and collaborative design workflows. High proficiency is a must.

• Adobe Creative Suite:

  • Illustrator: For vector graphics, logos, and illustrations.
  • Photoshop: For image editing, retouching, and digital asset creation.
  • InDesign: For layout design of print materials such as catalogs, line sheets, and presentations.

• Microsoft PowerPoint: For creating presentations, sales tools, and adapting designs for pitch decks.

Analytics & Reporting:

• While not explicitly listed, familiarity with analytics tools (e.g., Google Analytics) used by the e-commerce team might be beneficial for understanding how digital assets perform. CRM & Automation:

• No specific CRM or automation tools are mentioned for this design role, but understanding how designs integrate into marketing automation platforms (for email campaigns) would be advantageous.

📝 Enhancement Note: The explicit mention of Figma as a "must" highlights its importance in the company's design workflow, potentially indicating a move towards more collaborative and web-based design tools. Proficiency across the Adobe Creative Suite remains fundamental for production and creative execution.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to produce visually appealing and effective designs that enhance brand presence and engage target audiences.

• Collaboration: A strong emphasis on teamwork, working effectively with senior designers and cross-functional marketing teams to achieve shared goals.

• Brand Stewardship: Commitment to maintaining brand integrity and consistency across all visual communications for a diverse portfolio of brands.

• Efficiency & Productivity: Ability to manage multiple projects, meet deadlines, and produce high-quality work in a fast-paced environment.

• Detail-Oriented: Meticulous attention to detail in design execution, file preparation, and adherence to brand guidelines.

Collaboration Style:

• Cross-Functional Integration: The role requires seamless collaboration with Digital, E-commerce, and Wholesale teams, necessitating clear communication and a partnership approach to achieve business objectives.

• Feedback & Iteration: An open culture for receiving and implementing creative feedback from the Senior Graphic Designer and other stakeholders is essential for refining designs.

• Knowledge Sharing: Encouragement to share insights and best practices within the marketing team, particularly regarding design trends and effective visual communication strategies.

📝 Enhancement Note: The culture appears to value both creative output and practical business contribution, emphasizing teamwork and adherence to brand standards within a dynamic retail setting.

⚡ Challenges & Growth Opportunities

Challenges:

• Multi-Brand Management: Effectively switching between and maintaining distinct brand identities for a diverse portfolio of footwear brands, each with its own target audience and visual language.

• Fast-Paced Environment: Keeping up with high-volume project demands and tight deadlines inherent in a retail marketing setting, especially during seasonal campaigns and product launches.

• Balancing Creativity and Brand Guidelines: Delivering innovative designs while strictly adhering to established brand guidelines and campaign briefs.

• Adapting to Feedback: Consistently incorporating constructive criticism and revisions from senior designers and cross-functional teams without compromising design integrity or project timelines.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to hone skills in specific areas like digital asset creation, email marketing design, and potentially animation or AI-driven design tools.

• Industry Exposure: Gaining in-depth experience with the footwear and lifestyle retail industry, understanding market trends and consumer preferences.

• Mentorship: Direct guidance from a Senior Graphic Designer provides a structured path for skill enhancement and career advice.

• Cross-Functional Understanding: Developing a broader perspective on marketing strategy, e-commerce operations, and wholesale channel needs through collaboration.

📝 Enhancement Note: The primary challenges revolve around managing complexity (multiple brands, fast pace) and executing within defined parameters. Growth is centered on deepening design expertise and gaining broader industry and cross-functional knowledge.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to adapt a design for multiple brands or channels. How did you ensure brand consistency while meeting channel-specific needs?" (Assesses brand stewardship and multi-channel execution.)

• "Walk us through a project in your portfolio that demonstrates your proficiency in Figma and Adobe Creative Suite for digital marketing assets. What was the objective, and what was your process?" (Evaluates technical skills and process understanding.)

• "How do you prioritize tasks when managing multiple design projects with competing deadlines?" (Tests organizational skills and ability to handle a fast-paced environment.)

• "Imagine you receive feedback that contradicts your initial design vision. How do you approach incorporating that feedback?" (Gauges ability to handle critique and collaborate.) Company & Culture Questions:

• "What interests you about Vida Shoes International and our portfolio of brands?" (Assesses research and genuine interest.)

• "How do you stay updated on current design trends in the fashion and footwear industry?" (Explores commitment to continuous learning.)

• "Describe your ideal working relationship with a Senior Designer and other marketing team members." (Evaluates collaboration style and team fit.) Portfolio Presentation Strategy:

• Storytelling: Frame each project as a narrative – the challenge, your solution, and the outcome. Focus on how your design contributed to the brand's goals.

• Highlight Figma & Adobe Suite: Explicitly mention and demonstrate your use of these tools within your project examples. Show specific features or workflows if relevant.

• Quantify Impact: If possible, use data (e.g., "This banner design contributed to a 15% increase in click-through rate") to showcase the effectiveness of your work.

• Brand Adaptation: Showcase examples where you successfully designed for different brand aesthetics or adapted a campaign across multiple platforms.

• Production Files: Be prepared to discuss your process for preparing files for print and digital, demonstrating an understanding of technical requirements.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only creative talent but also the practical skills, adaptability, and collaborative spirit required for a junior designer in a busy, multi-brand retail environment.

📌 Application Steps

To apply for this Jr. Graphic Designer position:

• Submit your application through the provided link on the Trakstar platform.

• Curate Your Portfolio: Select 5-7 of your strongest projects that best showcase your print and digital design skills, brand adaptation abilities, and proficiency in Figma and Adobe Creative Suite. Ensure it highlights your work with fashion or retail brands if possible.

• Tailor Your Resume: Highlight your 3-5 years of relevant graphic/brand design experience, emphasizing achievements related to digital marketing assets, print production, and cross-functional collaboration. Use keywords from the job description.

• Prepare Your Presentation: Practice walking through your portfolio, focusing on your design process, the tools you used (Figma, Adobe Suite), how you met design briefs, and any measurable impact your work had.

• Research Vida Shoes International: Familiarize yourself with the company and its various brands (e.g., Stride Rite, Saucony Kids, Merrell Kids) to understand their market positioning and visual styles, which will be crucial for interview discussions.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.