Webflow Developer

📍 Job Overview

Job Title: Webflow Developer

Company: Full Funnel Growth

Location: New York, New York, United States

Job Type: Part-Time

Category: Web Development / GTM Operations Support

Date Posted: March 13, 2026

Experience Level: 2-5 Years

Remote Status: Fully Remote

🚀 Role Summary

• This role focuses on the end-to-end development and maintenance of websites using the Webflow platform, with a strong emphasis on optimizing user experience and integrating complex functionalities.

• A key component is the application of advanced Webflow techniques, specifically the Finsweet Client-first class naming system, to ensure scalable and maintainable code architecture.

• The position requires proficiency in custom coding solutions using HTML, CSS, and JavaScript frameworks, enabling dynamic and interactive website features.

• Integration of various third-party services and APIs is crucial for enhancing website capabilities and supporting Go-To-Market (GTM) strategies, such as lead generation or marketing automation.

• The role demands strong organizational skills and adherence to process-oriented workflows, essential for efficient remote collaboration and project delivery.

📝 Enhancement Note: While the title is "Webflow Developer," the company name "Full Funnel Growth" and the emphasis on integrating third-party services and APIs suggest a role that bridges front-end development with Go-To-Market operations. The responsibilities align with creating and optimizing digital assets that support sales and marketing funnels, rather than purely aesthetic web design. This makes it a valuable role for operations professionals looking to enhance their digital presence or support GTM initiatives.

📈 Primary Responsibilities

• Develop, test, and deploy responsive and user-friendly websites and landing pages using Webflow, adhering to design specifications and brand guidelines.

• Implement and manage advanced Webflow features, including custom interactions, animations, and dynamic content delivery, leveraging the Finsweet Client-first class naming system for efficient development and scalability.

• Write and integrate custom HTML, CSS, and JavaScript code within Webflow to extend its functionality and create unique user experiences, ensuring cross-browser compatibility and performance optimization.

• Collaborate closely with design teams to inspect and export optimized design assets from Figma, utilizing Figma Dev Mode for accurate asset handover and seamless integration into Webflow.

• Integrate essential third-party services and APIs (e.g., CRM, marketing automation platforms, analytics tools, payment gateways) to support GTM objectives, automate workflows, and enhance data collection.

• Apply best practices for Content Management System (CMS) structures within Webflow to ensure efficient content management, SEO optimization, and data integrity.

• Maintain meticulous organization of project files, code, and documentation, strictly adhering to established process-oriented workflows for version control and project management.

• Engage in proactive and clear asynchronous communication with team members and stakeholders, providing regular updates and seeking clarification to ensure project alignment and timely delivery.

📝 Enhancement Note: The responsibilities highlight a need for a developer who can not only build in Webflow but also understand the strategic purpose behind website development in a "Full Funnel Growth" context. This includes integrating tools that drive lead generation, nurture prospects, and support sales enablement, which are core GTM operations functions.

🎓 Skills & Qualifications

Education:

Experience:

• Minimum of 2-5 years of hands-on experience in web development, with a significant focus on Webflow.

Required Skills:

• Webflow Proficiency: Advanced expertise in building, customizing, and maintaining websites within the Webflow platform.

• Finsweet Client-first: Deep understanding and practical application of the Finsweet Client-first class naming system for structured and scalable Webflow development.

• HTML, CSS, JavaScript: Strong command of modern HTML5, CSS3 (including preprocessors like Sass, if applicable), and JavaScript (ES6+) for creating custom-coded solutions and interactive elements.

• Figma Expertise: Ability to inspect design files in Figma, export optimized assets, and work effectively with Figma Dev Mode for precise implementation.

• API & Third-Party Integrations: Demonstrated experience in integrating various third-party services and APIs into Webflow projects (e.g., Zapier, HubSpot, Salesforce, Mailchimp, analytics platforms).

• CMS Best Practices: Solid understanding of CMS principles for efficient content management, data structure, and SEO optimization.

• Process Orientation: Highly organized, detail-oriented, and adept at following and improving defined workflows and processes.

• Asynchronous Communication: Excellent written and verbal communication skills, with a proven ability to collaborate effectively in a remote, asynchronous environment.

Preferred Skills:

• Webflow CMS: Advanced knowledge of Webflow CMS features for managing dynamic content and building sophisticated data structures.

• JavaScript Frameworks: Familiarity with JavaScript frameworks (e.g., React, Vue.js) for more complex custom-code implementations within Webflow.

• SEO Fundamentals: Understanding of on-page SEO principles and how to implement them within Webflow for improved search engine visibility.

• Performance Optimization: Experience with techniques for optimizing website speed and performance.

• Version Control: Familiarity with version control systems like Git for managing code changes, though less critical for direct Webflow implementation.

📝 Enhancement Note: The emphasis on Finsweet Client-first and custom coding within Webflow indicates a need for a developer who can build robust, scalable, and maintainable sites, which is crucial for GTM operations where website performance and lead capture efficiency are key metrics.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Webflow Project Showcase: A curated selection of at least 3-5 significant Webflow projects that demonstrate a range of capabilities, from foundational site builds to complex integrations.

• Finsweet Client-first Implementation: Specific examples or case studies within the portfolio that highlight the successful application of the Finsweet Client-first system, showcasing organization and scalability.

• Custom Code Integration: Projects that clearly illustrate the use of custom HTML, CSS, and JavaScript to achieve specific functionalities or design elements not natively available in Webflow.

• Third-Party Integration Examples: Demonstrations of how various third-party services or APIs were integrated into Webflow sites to achieve business objectives (e.g., lead form submissions to CRM, dynamic content population, e-commerce transactions).

• Figma to Webflow Workflow: Evidence of a streamlined process for translating Figma designs into functional Webflow websites, including insights into asset optimization.

Process Documentation:

• Workflow Design: For each portfolio project, provide a brief overview of the development workflow, including planning, design handoff, development phases, testing, and deployment.

• Problem/Solution Articulation: Clearly articulate any technical challenges encountered during development and the innovative solutions implemented, especially those involving custom code or integrations.

• Performance & Efficiency Metrics: Where possible, include metrics demonstrating the performance, efficiency, or business impact of the implemented Webflow solutions (e.g., page load speed improvements, conversion rate increases, reduction in manual tasks through automation).

📝 Enhancement Note: For a role supporting "Full Funnel Growth," a portfolio should emphasize the impact of Webflow development on business outcomes, not just technical execution. This means showcasing how websites have contributed to lead generation, customer acquisition, or operational efficiency.

💵 Compensation & Benefits

Salary Range:

• Estimated Range: $40 - $50 USD per hour.

• Explanation: This estimate is based on the provided hourly rate ($40-$50 USD) and the typical compensation for experienced Webflow developers in the United States, considering the part-time nature of the role (10-20 hours per week). This range reflects the specialized skills required, including advanced Webflow techniques and API integrations, which command a premium. The cost of living in New York, while a factor, is somewhat mitigated by the remote nature of the position, allowing for a broader talent pool and potentially more competitive rates.

Benefits:

• Health Care Plan: Comprehensive medical, dental, and vision coverage.

• Unlimited Paid Time Off: Flexible and generous approach to vacation and public holidays, promoting work-life balance.

• Remote Work: Fully remote work arrangement, offering flexibility and eliminating commute time.

• Consistent Income: Opportunity for steady income as a freelancer seeking reliable work.

Working Hours:

• Part-Time: 10-20 hours per week.

• Flexibility: The role offers significant flexibility in scheduling, allowing individuals to manage their workload and integrate it with other commitments. This is ideal for freelancers or those seeking supplemental income.

📝 Enhancement Note: The unlimited PTO is a significant benefit, especially for a part-time role, suggesting a trust-based culture that prioritizes results over strict time tracking. The hourly rate aligns with skilled freelance developers in the US market.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Marketing / Growth Strategy / Web Development Services

Company Size: Small to Medium-sized (Likely < 50 employees)

Founded: The company's founding date is not specified, but the domain "ffg.digital" suggests a modern, digitally-focused entity established in the past decade, likely to capitalize on current digital marketing trends.

Team Structure:

• Operations Team: Likely consists of a lean, agile team with specialists in various GTM functions, including marketing, sales, and development.

• Reporting Structure: The Webflow Developer will likely report to a Head of Digital or a Growth Operations Manager, working closely with project managers and cross-functional GTM teams.

• Cross-functional Collaboration: High degree of collaboration expected with marketing specialists, sales teams, and potentially other technical contributors to ensure website initiatives align with broader growth strategies.

Methodology:

• Data-Driven Optimization: The company name "Full Funnel Growth" implies a strong focus on data analysis and continuous optimization of the entire customer journey.

• Agile Development: Likely employs agile or lean methodologies for project management, emphasizing iterative development and rapid deployment.

• Automation & Efficiency: A core focus on leveraging technology and processes to automate tasks and improve efficiency across GTM operations.

Company Website: ffg.digital

📝 Enhancement Note: The company's focus on "Full Funnel Growth" means this Webflow Developer role is intrinsically tied to revenue generation and operational efficiency. The developer will be a key player in building and optimizing the digital assets that drive the company's growth engine.

📈 Career & Growth Analysis

Operations Career Level: This role sits at an experienced individual contributor level, focusing on specialized technical execution within the GTM operations framework. It's ideal for a developer looking to deepen their expertise in Webflow and its application in growth-focused environments.

Reporting Structure: The Webflow Developer will report to a manager overseeing digital projects or growth operations. Collaboration will be frequent with marketing strategists, sales enablement teams, and potentially other technical contractors.

Operations Impact: The developer's work directly impacts the company's ability to generate leads, convert prospects, and support sales efforts through high-performing websites and landing pages. Efficient integrations and optimized user experiences are critical to the success of GTM campaigns.

Growth Opportunities:

• Specialization: Deepen expertise in Webflow, Finsweet methodologies, and integrations relevant to GTM operations, becoming a go-to expert.

• Broader GTM Exposure: Gain insights into marketing automation, CRM integration, analytics tracking, and other operational aspects that influence website performance.

• Project Leadership: Potentially lead smaller web development projects or take on more complex integration challenges as experience and trust are built.

• Skill Expansion: Opportunity to learn about adjacent technologies and strategies employed by Full Funnel Growth to drive business outcomes.

📝 Enhancement Note: While this is a part-time role, the opportunity for growth lies in demonstrating value and potentially expanding hours or taking on more strategic responsibilities within Full Funnel Growth's digital initiatives. The "growth" aspect is inherent in the company's mission.

🌐 Work Environment

Office Type: Fully Remote. This implies a distributed team environment where communication and collaboration are primarily digital.

Office Location(s): While the role is remote and based in the US, the company may have a headquarters or operational presence in or around New York, given the location specified. However, the role itself does not require physical presence at an office.

Workspace Context:

• Digital Collaboration Tools: Expect extensive use of tools like Slack, email, project management software (e.g., Asana, Trello, Jira), and video conferencing platforms (e.g., Zoom, Google Meet).

• Webflow & Figma Access: Reliable access to Webflow and Figma accounts and necessary browser extensions.

• Independent Work: The role requires a high degree of self-discipline and the ability to manage one's own workspace and schedule effectively to meet deadlines.

Work Schedule:

• Flexible: The 10-20 hours per week can be scheduled flexibly, but consistent availability for asynchronous communication and occasional synchronous meetings is expected. Adherence to deadlines for project deliverables is critical.

📝 Enhancement Note: A remote, flexible environment demands strong self-management skills. Candidates should highlight their ability to maintain productivity and communication without direct supervision.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call to assess basic qualifications, experience with Webflow, and understanding of the role's requirements, including Finsweet Client-first and integrations.

• Technical Assessment/Portfolio Review: Candidates will likely be asked to present their portfolio, detailing specific projects, their role, the technologies used (especially Webflow, Finsweet, custom code), and the outcomes achieved. This may also involve a small coding challenge or a discussion about a hypothetical integration scenario.

• Behavioral/Cultural Fit Interview: Discussion focused on asynchronous communication skills, process adherence, problem-solving approach, and ability to work independently and collaboratively in a remote setting.

• Final Interview: May involve meeting with a hiring manager or team lead to discuss role expectations, compensation, and next steps.

Portfolio Review Tips:

• Highlight Impact: For each project, clearly articulate the business problem it solved and the positive impact it had (e.g., increased conversion rates, improved user engagement, streamlined processes).

• Showcase Technical Depth: Specifically call out your use of Finsweet Client-first, custom code, and API integrations. Explain why you chose these approaches.

• Figma to Webflow Workflow: Be prepared to walk through how you translate Figma designs into Webflow, emphasizing efficiency and accuracy.

• Clarity and Conciseness: Present your portfolio clearly and concisely, focusing on the most relevant projects for this role. Avoid overwhelming the reviewer with too much information.

• Testimonials/Case Studies: If available, include any client testimonials or detailed case studies that speak to your reliability and effectiveness.

Challenge Preparation:

• Webflow Customization: Be ready to discuss how you would implement specific features or solve common Webflow challenges using custom code or advanced Webflow techniques.

• Integration Scenarios: Prepare to talk through how you would integrate a common GTM tool (e.g., a form builder, CRM, email marketing service) with Webflow.

• Process Adherence: Demonstrate an understanding of why processes are important in a remote, collaborative environment and how you ensure you follow them.

📝 Enhancement Note: The portfolio is the most critical component for this role. It needs to go beyond just showcasing designs and demonstrate a developer's ability to build functional, integrated, and impactful solutions within Webflow that support growth initiatives.

🛠 Tools & Technology Stack

Primary Tools:

• Webflow: The core platform for website development. Proficiency in its editor, CMS, interactions, and custom code capabilities is essential.

• Figma: For inspecting designs, exporting assets, and understanding design specifications. Familiarity with Figma Dev Mode is crucial.

Analytics & Reporting:

• Google Analytics: Likely used for tracking website performance and user behavior. Understanding how to implement tracking codes and interpret basic reports is beneficial.

• Webflow Analytics: Native analytics within Webflow for site performance and traffic insights.

CRM & Automation:

• CRM Integration: Experience integrating Webflow with popular CRMs such as HubSpot, Salesforce, Zoho CRM, or Pipedrive is highly desirable. This supports lead management and sales processes.

• Marketing Automation Platforms: Familiarity with integrating tools like Mailchimp, ActiveCampaign, ConvertKit, or similar for email marketing and campaign automation.

• Integration Platforms: Experience with tools like Zapier or Make (formerly Integromat) for connecting Webflow forms and data with other applications.

📝 Enhancement Note: The emphasis on integrations points towards a need for a developer who sees websites not as standalone entities, but as critical components within a larger GTM technology stack.

👥 Team Culture & Values

Operations Values:

• Growth Mindset: A commitment to continuous learning and improvement, both personally and for the company's growth initiatives.

• Efficiency & Optimization: A drive to find the most effective and streamlined ways to achieve desired outcomes, whether through code, processes, or integrations.

• Collaboration & Communication: Valuing clear, proactive, and respectful communication, especially in a remote setting, to ensure team alignment and project success.

• Accountability & Ownership: Taking responsibility for one's work, meeting deadlines, and delivering high-quality results.

• Data-Informed Decisions: Utilizing data and analytics to guide development choices and measure the impact of implemented solutions.

Collaboration Style:

• Asynchronous First: Proficiency in communicating and collaborating effectively through written messages, project management tools, and documentation, minimizing the need for constant real-time meetings.

• Proactive Problem-Solving: Encouraging team members to identify potential issues and propose solutions independently before escalating.

• Feedback Culture: Openness to providing and receiving constructive feedback to improve processes, code quality, and overall project outcomes.

• Shared Goals: A focus on collective success in driving "Full Funnel Growth," where individual contributions are aligned with broader team objectives.

📝 Enhancement Note: The company's values likely reflect a fast-paced, results-oriented environment common in growth-focused digital agencies or startups. Candidates should demonstrate an understanding of these principles.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Customization with Platform Limitations: Effectively integrating complex functionalities or designs within Webflow's structure, especially when pushing its boundaries.

• Third-Party Integration Complexity: Troubleshooting and maintaining integrations that can be prone to breaking due to updates in either Webflow or the integrated service.

• Maintaining Code Quality and Scalability: Ensuring custom code remains organized, efficient, and maintainable as websites grow in complexity and traffic.

• Remote Collaboration Nuances: Navigating communication and project management effectively in a fully remote, asynchronous team environment.

Learning & Development Opportunities:

• Advanced Webflow Techniques: Exploring more complex Webflow features, custom code patterns, and integrations.

• GTM Technology Stack: Gaining practical experience with various CRM, marketing automation, and analytics tools, understanding how they connect and support growth.

• Performance Optimization: Deepening knowledge in website speed optimization and best practices for SEO within Webflow.

• Project Management Skills: Developing skills in managing project timelines, scope, and communication for remote development tasks.

📝 Enhancement Note: The challenges presented are common in specialized development roles that interface with broader business operations. The growth opportunities are geared towards becoming a more rounded GTM technical specialist.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for translating a Figma design into a fully functional Webflow website, focusing on efficiency and accuracy." (Focus on asset export, class naming, responsive builds, and custom code integration).

• "How would you approach integrating a lead capture form in Webflow with a CRM like HubSpot to ensure data flows correctly and efficiently?" (Discuss form setup, Zapier/Make, or direct API integration).

Company & Culture Questions:

• "How do you ensure effective communication and collaboration in a remote, asynchronous work environment?" (Highlight your preferred tools and strategies for clear communication).

• "Describe your approach to managing your workload and prioritizing tasks when working on multiple projects or with flexible hours." (Demonstrate self-management and organizational skills).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, follow a clear structure: Problem -> Solution (Your Role & Tech Used) -> Outcome/Impact.

• Quantify Achievements: Whenever possible, use numbers and data to demonstrate the success of your work (e.g., "Increased conversion rate by 15%," "Reduced page load time by 2 seconds").

• Showcase Technical Details: Be prepared to dive into the technical specifics of your Webflow implementation, especially your use of Finsweet Client-first and custom code.

• Highlight Integrations: Clearly explain the purpose and functionality of any third-party integrations you implemented.

• Keep it Concise: Focus on the most impactful and relevant projects for this specific role.

📝 Enhancement Note: Interviewers will be looking for not just technical skill in Webflow, but also a strategic understanding of how web development contributes to business growth, strong communication skills for remote work, and a process-oriented mindset.

📌 Application Steps

To apply for this operations-adjacent development position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Ensure your portfolio prominently features Webflow projects, specifically highlighting your experience with the Finsweet Client-first system and any custom code or API integrations. Tailor the presentation to emphasize the growth outcomes of your work.

• Resume Optimization: Update your resume to include keywords like "Webflow Developer," "Finsweet Client-first," "HTML," "CSS," "JavaScript," "API Integration," "Figma," and "Remote Collaboration." Quantify your achievements wherever possible.

• Interview Preparation: Practice articulating your experience with the strategy and company/culture questions outlined above. Be ready to present your portfolio with confidence, focusing on impact and technical execution.

• Company Research: Familiarize yourself with "Full Funnel Growth" and their focus on GTM strategies. Understand how a Webflow Developer contributes to achieving these growth objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.