UX & UI Designer

📍 Job Overview

Job Title: UX & UI Designer (or Design Lead)

Company: Newcode.ai

Location: Oslo, Oslo, Norway

Job Type: Full-Time

Category: Design / User Experience

Date Posted: April 03, 2026

Experience Level: 5+ Years

Remote Status: Hybrid

🚀 Role Summary

• Drive the end-to-end user experience strategy and execution for Newcode.ai's web applications and digital products, ensuring a seamless and intuitive user journey.

• Lead the refinement and evolution of the company's design system, championing consistency, accessibility, and delightful interactions across all touchpoints.

• Collaborate extensively with product management, engineering teams, and founders to translate complex AI innovations into elegant, user-centric interfaces.

• Analyze user data and feedback to inform design decisions, optimize user flows, and foster continuous improvement in user engagement and product efficacy.

📝 Enhancement Note: The "Design Lead" title for exceptional candidates suggests a potential for team leadership, mentoring, and defining the design function's strategy as the company scales. This role is positioned for significant impact on both product and company culture.

📈 Primary Responsibilities

• Product & Experience Design Ownership: Develop and own the complete user experience for web applications, internal tools, and external communications, ensuring a cohesive and branded digital presence.

• Design System Management: Refine, evolve, and maintain the company's design system, focusing on scalability, consistency, accessibility standards (WCAG), and enhancing user delight.

• Cross-Functional Collaboration: Work closely with product managers, engineers, and executive leadership to articulate product vision and technical requirements through design solutions.

• Design Leadership & Innovation: Lead design sprints, user research initiatives, and rapid prototyping sessions, actively integrating feedback from internal stakeholders and end-users to drive innovation.

• Brand & Visual Identity Amplification: Elevate Newcode.ai's visual brand through interface design, motion graphics, and compelling storytelling, ensuring a distinctive and memorable presence in the AI landscape.

• Asset & Prototype Creation: Produce high-impact visual assets, micro-interactions, and interactive prototypes for product development, marketing websites, and communication materials.

• User Engagement & Optimization: Analyze user behavior data, A/B test results, and qualitative feedback to identify opportunities for enhancing user flows, increasing engagement metrics, and improving overall product usability.

• Design Function Development (Senior/Lead): For candidates with lead experience, advise on or actively build out the design function, including recruitment, team structuring, and mentoring junior designers.

📝 Enhancement Note: The responsibilities clearly indicate a blend of hands-on design execution and strategic thinking, with a strong emphasis on translating complex technology (AI) into user-friendly experiences. The "Growth & User Engagement" responsibility highlights a data-driven approach to design optimization, which is critical in fast-paced tech environments.

🎓 Skills & Qualifications

Education: Formal education in Design, HCI, Computer Science, or a related field is beneficial but not strictly required if equivalent practical experience and a strong portfolio are demonstrated.

Experience: Minimum of 5 years of progressive experience in UI/UX design, digital product design, or interface design, specifically within tech startups, SaaS companies, or other fast-growth environments.

Required Skills:

• UI/UX Design Expertise: Proven ability to design intuitive, engaging, and aesthetically pleasing user interfaces and user experiences.

• Portfolio Excellence: A deep and compelling portfolio showcasing impactful product interfaces, user-centric design solutions, and significant contributions to brand/visual identity evolution.

• Figma Proficiency: Hands-on, expert-level experience with Figma for wireframing, prototyping, and design system development.

• Prototyping & User Testing: Skilled in creating interactive prototypes and conducting user testing to validate design concepts and gather actionable feedback.

• Interaction Design: Strong understanding of interaction design principles to create fluid and responsive user flows.

• Visual Design Sensibility: Outstanding visual design skills with a keen eye for detail, typography, color theory, and layout.

• Design Systems: Experience in building, maintaining, or contributing to scalable design systems.

• Cross-Functional Collaboration: Demonstrated ability to work effectively with product management, engineering, marketing, and executive teams.

• Data-Driven Iteration: Ability to leverage usage analytics, user feedback, and A/B testing results to inform and iterate on design solutions.

• Communication Skills: Excellent verbal and written communication skills, with fluency in English.

• Problem-Solving: Ability to approach complex challenges with creative and effective design solutions.

Preferred Skills:

• Experience Leading Design: Direct experience leading design teams, mentoring junior designers, or establishing design processes within a startup or tech company.

• Emerging Technology UX: Track record of working at the intersection of emerging technologies (like AI) and user experience design.

• Motion Design: Experience with motion design principles and tools to enhance user interfaces.

• Accessibility Standards: In-depth knowledge and practical application of accessibility guidelines (e.g., WCAG) in design.

• Agile/Scrum Methodologies: Familiarity with agile development processes and experience working within them.

• Other Languages: Fluency in languages beyond English may be a plus due to the global team structure.

📝 Enhancement Note: The emphasis on "5+ years" and the potential "Design Lead" title strongly suggests that candidates with proven leadership capabilities and experience in scaling design functions will be highly prioritized. The portfolio requirement is central, and it should clearly demonstrate impact and design thinking, not just visual execution.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Impactful Product Interfaces: Showcase a range of digital products (web applications, SaaS platforms, mobile apps) where your design work demonstrably improved user experience and met business objectives.

• Design System Contributions: Include examples of your involvement in creating or evolving design systems, highlighting consistency, scalability, and reusability.

• User-Centric Problem Solving: Detail case studies that illustrate your process for identifying user needs, defining problems, and designing solutions, with clear articulation of the problem-solution-outcome.

• Visual & Interaction Design Examples: Present high-fidelity mockups, interactive prototypes, and examples of micro-interactions that demonstrate your aesthetic sensibility and understanding of user flow.

• Data-Driven Iteration: Where possible, include examples of how you used data (analytics, user feedback, A/B tests) to inform design decisions and improve outcomes.

Process Documentation:

• Design Process Articulation: Be prepared to clearly articulate your end-to-end design process, from discovery and research through to ideation, prototyping, testing, and implementation.

• Collaboration Workflow: Demonstrate how you collaborate with cross-functional teams (product, engineering, founders) throughout the design lifecycle.

• System Implementation: Discuss your experience with implementing design solutions within development cycles and ensuring fidelity to the original design intent.

• Metrics & Measurement: Be ready to discuss how you measure the success of your designs, focusing on key user engagement metrics and business impact.

📝 Enhancement Note: The portfolio is not just a showcase of past work, but a critical tool to demonstrate the candidate's process, problem-solving abilities, and impact. Candidates should prepare to walk through their projects, explaining the 'why' behind their design choices and the measurable outcomes.

💵 Compensation & Benefits

Salary Range:

Given the location (Oslo, Norway), experience level (5+ years, potential lead), and company type (fast-growth AI startup), a competitive salary would be estimated within the range of NOK 700,000 - 1,100,000 annually.

Methodology for Salary Estimate:

• Location: Oslo is a high-cost-of-living city with strong demand for tech talent. Norway generally has higher salaries than many other European countries.

• Experience: 5+ years of experience, especially in a startup environment with potential leadership responsibilities, commands a premium.

• Industry: AI and tech startups are competitive fields, often offering attractive compensation to attract top talent.

• Role: UX/UI Design, particularly with product ownership and strategic input, is a critical function.

• Data Sources: Benchmarked against available salary data for experienced UX/UI Designers in Oslo and similar tech companies in Northern Europe.

Benefits:

• Collaborative Environment: Work within a supportive and dynamic team culture focused on shared success.

• High-Growth Startup Culture: Be part of an exciting, fast-paced environment with significant opportunities for personal and professional development.

• Global Team Collaboration: Opportunity to work with and learn from a diverse, international team across multiple locations (Oslo, Stockholm, New York, Palo Alto).

• Leadership Opportunities: For exceptional candidates, the chance to shape the design function and take on significant leadership responsibilities as the company scales.

• Impact Ownership: Take ownership of key design initiatives and drive tangible outcomes from day one.

• Competitive Compensation Package: Including salary, potential equity, and other standard employee benefits.

Working Hours:

• The role is full-time, typically around 40 hours per week, with flexibility often afforded to operations professionals in fast-growing tech companies. The hybrid nature of the role allows for a balance between in-office collaboration and remote work.

📝 Enhancement Note: The salary range is an estimate. Actual compensation will depend on the candidate's specific experience, interview performance, and negotiation. The provided benefits highlight the attractive aspects of working in a dynamic, growing startup environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Artificial Intelligence (AI), Technology, SaaS. Newcode.ai operates at the forefront of AI innovation, aiming to transform how organizations integrate and leverage AI technologies in practical, real-world applications. This positions the company in a rapidly evolving and high-demand market sector.

Company Size: While not explicitly stated, the description of a "collaborative, high-growth team," "visionary founders," and "scaling" suggests a company that is likely in its growth phase, possibly ranging from a small, focused team to a medium-sized startup (e.g., 50-200 employees). This implies a dynamic, agile, and hands-on work environment.

Founded: The founding date is not specified, but the emphasis on "visionary founders" and "cutting edge of AI and innovation" suggests a relatively young company, likely founded within the last 5-10 years, positioned to disrupt existing markets with novel AI solutions.

Team Structure:

• Cross-Functional Teams: The role emphasizes close collaboration with Product, Engineering, and Founders, indicating a flat or matrixed team structure where designers work directly with key stakeholders to drive product development.

• Reporting Lines: While not explicit, a UX/UI Designer would likely report to a Head of Product, CTO, or potentially a Design Lead if such a role is established. For candidates stepping into a "Design Lead" capacity, they would likely report to a C-suite executive (CEO/CTO) and be responsible for building out their own team.

• Global Presence: The company operates across multiple locations (Oslo, Stockholm, New York, Palo Alto), suggesting a distributed team model that requires strong communication and collaboration tools.

Methodology:

• Data-Driven Design: The company values analyzing usage data and user feedback to guide design decisions and optimize product performance.

• Agile & Iterative Development: The fast-paced, high-growth environment points towards agile methodologies, with an emphasis on rapid iteration, design sprints, and continuous improvement.

• User-Centricity: A core principle is ensuring every touchpoint provides a "seamless," "thoughtful user-centric approach," and "delight."

• Innovation Focus: The company is dedicated to being at the "cutting edge of AI and innovation," encouraging creative problem-solving and pushing boundaries.

Company Website: newcode.ai

📝 Enhancement Note: Newcode.ai appears to be a forward-thinking AI startup that prioritizes innovation, user experience, and a data-driven approach. The culture is described as high-growth, trusting, and collaborative, with significant opportunities for impact and leadership.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-to-senior level, with clear potential for advancement to a Design Lead or Head of Design role. The expectation of 5+ years of experience and the possibility of leading design initiatives underscores this.

Reporting Structure: A UX/UI Designer will likely report to a Product Lead, CTO, or potentially a newly established Design Lead. If hired as a Design Lead, they would report directly to executive leadership (CEO/CTO) and be responsible for building and managing the design team.

Operations Impact: The UX/UI Designer's impact is crucial for Newcode.ai's success. By crafting intuitive and engaging product experiences, they directly influence user adoption, retention, customer satisfaction, and ultimately, the company's ability to translate its AI innovations into market success and revenue. A strong design function is vital for differentiation in the competitive AI landscape.

Growth Opportunities:

• Design Leadership: For exceptional candidates, there's a clear path to becoming a Design Lead, defining the design strategy, building a team, and mentoring designers.

• Skill Specialization: Opportunities to deepen expertise in specific areas such as AI UX, complex system design, advanced prototyping, or leading design sprints.

• Product Strategy Influence: As a key collaborator, designers have the opportunity to influence product roadmaps and strategic direction based on user insights.

• Company Scaling Experience: Gain invaluable experience in a high-growth startup environment, understanding the challenges and opportunities of scaling a technology company.

• Industry Expertise: Develop deep knowledge at the intersection of AI and user experience, a highly sought-after skill set.

📝 Enhancement Note: This role offers a significant opportunity for career acceleration, especially for individuals looking to transition into leadership or specialize in the burgeoning field of AI product design. The company's growth trajectory suggests rapid advancement possibilities.

🌐 Work Environment

Office Type: The role is designated as "Hybrid," indicating a blend of remote work and in-office collaboration. This suggests that Newcode.ai likely has a physical office space in Oslo designed to facilitate teamwork, brainstorming, and company culture, while also embracing the flexibility of remote work.

Office Location(s): The primary work location is Oslo, Norway. The company also has offices in Stockholm, New York, and Palo Alto, suggesting a globally distributed team structure where Oslo-based employees will collaborate with colleagues across these locations.

Workspace Context:

• Collaborative Spaces: The office environment is likely designed to foster collaboration, with meeting rooms, common areas, and potentially open-plan workspaces that encourage interaction between design, product, and engineering teams.

• Technology & Tools: Employees will have access to modern design and collaboration tools, including Figma, prototyping software, and communication platforms necessary for a hybrid and global team.

• Team Interaction: The hybrid model means opportunities for in-person team building and focused work sessions, balanced with the flexibility of remote work for individual tasks and deeper concentration.

Work Schedule: Full-time employment, typically around 40 hours per week. The hybrid arrangement allows for flexibility in managing work hours, provided that core collaboration times and project deadlines are met. This flexibility is beneficial for operations professionals who often need to dedicate focused time to complex problem-solving and data analysis.

📝 Enhancement Note: The hybrid model in Oslo, combined with a global team presence, indicates a modern work environment that values both in-person connection and remote flexibility. Candidates should expect a dynamic workspace that supports collaboration and innovation.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, resume, and portfolio to assess qualifications and cultural fit.

• Portfolio Deep Dive: An interview focused on your portfolio, where you'll be asked to walk through key projects, explain your design process, problem-solving approach, and the impact of your work. Expect questions about your experience with Figma, design systems, and collaboration.

• Design Challenge/Case Study: You may be given a design challenge or asked to present a detailed case study of a past project, focusing on how you tackled a specific problem, your iterative process, and the results achieved. This will likely be a practical assessment of your skills.

• Cross-Functional Interviews: Interviews with members of the product and engineering teams to evaluate your collaboration skills, communication style, and ability to integrate design with technical realities.

• Founder/Leadership Interview: A final interview with founders or senior leadership to assess your strategic thinking, cultural alignment, leadership potential (if applicable), and overall fit with Newcode.ai's vision.

Portfolio Review Tips:

• Curate for Impact: Select 3-5 of your strongest projects that best showcase your skills relevant to this role (SaaS, startups, AI, end-to-end UX).

• Tell a Story: For each project, clearly articulate the problem, your role, the design process you followed, your key decisions, and the measurable outcomes or impact. Use visuals effectively.

• Highlight Process: Emphasize your methodology – how you approach user research, ideation, prototyping, testing, and iteration.

• Showcase Figma & Design Systems: If you have strong Figma skills or experience with design systems, make sure this is evident in your selected projects.

• Quantify Results: Whenever possible, use data and metrics to demonstrate the success of your designs (e.g., increased conversion rates, improved user satisfaction scores, reduced task completion times).

• Tailor to Newcode.ai: If possible, subtly tailor your presentation to align with Newcode.ai’s focus on AI, innovation, and high-growth environments.

Challenge Preparation:

• Understand the Brief: If given a design challenge, thoroughly understand the problem statement, target users, and any constraints.

• Focus on Process: Demonstrate a clear, user-centered design process, even if you can't complete the entire design. Articulate your assumptions and next steps.

• Time Management: Practice managing your time effectively to deliver a coherent presentation within the allotted timeframe.

• Communicate Rationale: Be prepared to explain the reasoning behind your design choices and how they address the problem.

📝 Enhancement Note: Candidates should anticipate a rigorous interview process that heavily emphasizes their portfolio and practical design skills. The ability to articulate a clear, data-informed, and user-centric design process is paramount.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: This is explicitly mentioned as a required skill and will be the primary tool for UI/UX design, wireframing, prototyping, and design system management.

• Prototyping Tools: Proficiency in Figma's prototyping capabilities is essential. Other tools may be used for more advanced prototyping or user testing.

• User Testing Platforms: Experience with tools for conducting remote or in-person user testing and usability studies.

• Design System Management Tools: May include Figma's components and libraries, or dedicated platforms for managing design tokens and style guides.

Analytics & Reporting:

• Web Analytics Tools: Familiarity with tools like Google Analytics, Mixpanel, Amplitude, or similar platforms to analyze user behavior and track engagement metrics.

• Data Visualization Tools: Experience with tools that can help visualize user data and design performance (e.g., Tableau, Looker, or built-in dashboard features of analytics platforms).

CRM & Automation:

• CRM Systems (e.g., Salesforce, HubSpot): While not a primary design tool, understanding how product usage data might feed into or be influenced by CRM data can be beneficial for context.

• Project Management Tools (e.g., Jira, Asana, Trello): Essential for collaborating with engineering and product teams, tracking design tasks, and managing workflows within an agile environment.

• Collaboration & Communication Tools: Slack, Microsoft Teams, Zoom, Google Workspace for seamless team communication and remote collaboration.

📝 Enhancement Note: Proficiency in Figma is non-negotiable. Familiarity with data analytics tools for user behavior tracking and project management tools for workflow integration will significantly enhance a candidate's suitability.

👥 Team Culture & Values

Operations Values:

• Excellence & Trust: A culture that rewards initiative, integrity, and reliable delivery of high-quality work. This means taking ownership and delivering consistently.

• Inclusivity & Teamwork: Collaboration is key, with an emphasis on working together across diverse teams and locations to achieve common goals.

• Innovation & Curiosity: A drive to be at the cutting edge of AI and technology, encouraging exploration, experimentation, and a willingness to learn.

• User-Centricity & Delight: A deep commitment to understanding and serving user needs, aiming to create experiences that are not just functional but also enjoyable.

• High-Pace & Adaptability: Thriving in a dynamic, fast-growing startup environment requires adaptability, resilience, and the ability to iterate quickly.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to work closely and seamlessly with product managers, engineers, and founders, contributing to strategic discussions and product development from conception to launch.

• Feedback-Driven Iteration: An open and constructive approach to feedback is essential. Designers should be comfortable giving and receiving feedback to continuously improve designs and processes.

• Knowledge Sharing: A culture that encourages sharing insights, best practices, and learnings across the team to foster collective growth and efficiency.

• Proactive Communication: Clear, consistent, and proactive communication is vital, especially within a hybrid and globally distributed team, to ensure alignment and smooth project execution.

📝 Enhancement Note: Newcode.ai emphasizes a culture that balances high performance and innovation with trust, inclusivity, and strong teamwork. Candidates who are proactive, collaborative, and adaptable will likely thrive here.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Complex AI: Effectively designing user experiences for cutting-edge AI technologies that can be complex and abstract for end-users.

• Rapid Iteration in a Fast-Paced Environment: The need to quickly design, test, and iterate while maintaining high quality and consistency in a startup setting.

• Scaling Design Function: For lead candidates, the challenge of building and structuring a design team and processes from the ground up as the company grows.

• Global Collaboration: Navigating time zone differences and diverse communication styles to ensure effective collaboration with international teams.

• Defining a New Product Category: Potentially designing for products or services that are novel, requiring significant user education and market validation.

Learning & Development Opportunities:

• AI UX Specialization: Deepen expertise in the unique challenges and opportunities of designing for Artificial Intelligence applications.

• Leadership Development: For senior candidates, opportunities to hone leadership, mentoring, and strategic planning skills.

• Cross-Functional Mastery: Gain in-depth understanding of product management, engineering, and business strategy within a tech startup.

• Industry Exposure: Work at the forefront of AI innovation, staying abreast of the latest trends and technologies.

• Company Scaling Experience: Learn how to build and scale design operations and products within a high-growth environment.

📝 Enhancement Note: The role presents significant challenges that are directly tied to immense growth and learning opportunities, particularly for those passionate about AI and eager to make a substantial impact in a scaling tech company.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a complex AI-powered feature. How do you ensure it's intuitive and trustworthy for users?" (Focus on user research, iterative design, ethical considerations, and user education.)

• "Walk us through a challenging project where you had to collaborate closely with engineers and product managers. What were the key challenges, and how did you overcome them?" (Highlight communication, negotiation, and problem-solving skills.)

Company & Culture Questions:

• "What excites you most about Newcode.ai and our mission in the AI space?" (Show genuine interest and research into the company.)

• "How do you contribute to a collaborative and inclusive team culture?" (Align your values with theirs.)

Portfolio Presentation Strategy:

• Craft a Narrative: For each project, structure it as a story: the problem, your role, the process, the solution, and the impact.

• Focus on "Why": Be ready to explain the rationale behind every significant design decision you made.

• Quantify Impact: Use metrics and data to showcase the success of your designs.

• Showcase Figma Mastery: Be prepared to discuss your workflow in Figma, how you manage components, and create interactive prototypes.

• Emphasize Collaboration: Highlight how you worked with others to achieve project goals.

• Prepare for Q&A: Anticipate detailed questions about your process, decisions, and outcomes.

📝 Enhancement Note: Interview preparation should focus on demonstrating a strong understanding of the user-centered design process, the ability to translate complex concepts into simple interfaces, and a collaborative, data-driven approach. For lead roles, strategic thinking and team-building capabilities will be key.

📌 Application Steps

To apply for this UX & UI Designer position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Ensure your portfolio is up-to-date and clearly highlights your most relevant work, particularly projects involving SaaS, startups, and complex digital products. Tailor your case studies to showcase your process and impact.

• Resume Optimization: Update your resume to emphasize your 5+ years of experience in UI/UX and digital product design, highlighting achievements using keywords from the job description (Figma, design systems, user engagement, data-driven iteration, cross-functional collaboration).

• Interview Preparation: Practice articulating your design process, showcasing your portfolio projects with a focus on problem-solution-outcome, and preparing for potential design challenges or case study presentations.

• Company Research: Thoroughly research Newcode.ai, its mission, its AI focus, and its culture. Understand their market position and potential challenges to better align your responses during the interview process.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.