UX & UI Designer

📍 Job Overview

Job Title: UX & UI Designer

Company: Newcode.ai

Location: Stockholm, Stockholms län, Sweden

Job Type: Full-time

Category: UX/UI Design, Product Design

Date Posted: April 03, 2026

Experience Level: 5+ years (Senior potential)

Remote Status: Hybrid (with significant remote flexibility)

🚀 Role Summary

• Lead the end-to-end user experience design for web applications and internal tools, ensuring intuitive and engaging interfaces.

• Evolve and maintain a robust design system to ensure consistency, scalability, and accessibility across all digital touchpoints.

• Collaborate closely with product managers, engineers, and founders to translate complex AI innovations into elegant and user-friendly product experiences.

• Drive user engagement and product optimization by analyzing usage data and user feedback to inform design decisions and iterative improvements.

• Amplify the company's visual brand and identity through exceptional interface design, motion graphics, and compelling storytelling within digital products.

📝 Enhancement Note: This role is positioned as a UX & UI Designer with potential for a Design Lead or Head of Design role ("for exceptional candidates," "for senior/head roles"). The emphasis on "defining the ceiling" and "building out a design function" indicates significant strategic influence and potential for team leadership as the company scales. The role requires a strong blend of hands-on design execution and strategic vision within a fast-paced AI startup environment.

📈 Primary Responsibilities

• Product & Experience Design Ownership:

  • Develop, refine, and own the user experience (UX) and user interface (UI) for all Newcode.ai web applications, internal tools, and digital communications, ensuring a cohesive and delightful user journey.
  • Design intuitive user flows, wireframes, mockups, and interactive prototypes that effectively communicate product functionality and user interactions.
  • Conduct user research, usability testing, and gather feedback to validate design decisions and identify areas for improvement, ensuring a user-centric approach.
  • Champion accessibility standards (WCAG) throughout the design process, ensuring products are usable by a diverse range of users.

• Design System Management & Evolution:

  • Maintain and evolve the company's design system, ensuring consistency in visual elements, components, and interaction patterns across all platforms.
  • Document design system guidelines and best practices to facilitate efficient collaboration and implementation by the engineering team.
  • Identify opportunities to expand and optimize the design system to support new features and product areas.

• Cross-Functional Collaboration & Leadership:

  • Partner closely with product management and engineering teams from concept to launch, ensuring design vision is realized and technical feasibility is considered.
  • Lead design sprints, brainstorming sessions, and workshops to foster innovation and gather diverse perspectives on design challenges.
  • Communicate design rationale and decisions effectively to stakeholders, including founders, product teams, and engineering.
  • For senior candidates: Mentor junior designers, contribute to the hiring process for design talent, and help shape the overall design strategy and function.

• Brand Amplification & Visual Identity:

  • Translate Newcode.ai's brand identity into compelling visual designs for product interfaces, marketing materials, and digital communications.
  • Develop high-impact visual assets, motion graphics, and interaction prototypes to enhance the brand's presence and storytelling capabilities.
  • Ensure a distinctive and memorable user experience that differentiates Newcode.ai in the competitive AI landscape.

• Data-Driven Iteration & Growth:

  • Analyze user behavior data, analytics, and feedback to identify patterns, pain points, and opportunities for UX/UI optimization.

  • Propose and implement design changes based on data insights to improve user engagement, conversion rates, and overall product performance.

  • Stay abreast of emerging design trends, technologies, and best practices in AI and startup environments to continuously enhance product offerings.

📝 Enhancement Note: The responsibilities highlight a dual focus on hands-on design execution and strategic leadership, particularly for senior candidates. The emphasis on "end-to-end user experience," "evolve our design system," and "amplify our visual brand" suggests a need for a designer who can not only create but also define and govern design across the organization. The mention of "AI landscape" and "emerging technology" implies a requirement to design for complex, novel product categories.

🎓 Skills & Qualifications

Education:

• While no specific degree is mandated, a Bachelor's degree in Design, Human-Computer Interaction (HCI), Computer Science, or a related field, or equivalent practical experience, is highly valued.

Experience:

• Minimum of 5 years of progressive experience in UI/UX design, digital product design, or interface design, with a significant portion spent in fast-paced tech startup or SaaS environments.

• Proven track record of successfully designing and shipping high-quality digital products from concept to completion.

Required Skills:

• Expertise in UI/UX Design Principles: Deep understanding of user-centered design, interaction design, information architecture, and visual design principles.

• Hands-on Proficiency with Design Tools: Mastery of Figma for wireframing, prototyping, and UI design is essential. Experience with other prototyping tools (e.g., InVision, Adobe XD) is beneficial.

• Design System Development & Management: Proven ability to create, maintain, and scale design systems, ensuring consistency and efficiency.

• Cross-functional Collaboration: Demonstrated ability to work effectively with product managers, engineers, marketing, and other stakeholders in a collaborative, agile environment.

• Data-Driven Design & Iteration: Experience analyzing user data, conducting A/B tests, and using insights to drive design improvements and optimize user engagement.

• Strong Visual & Interaction Design Sensibility: A keen eye for aesthetics, typography, color theory, and motion design, coupled with the ability to craft engaging and intuitive interactions.

• English Fluency: Excellent written and verbal communication skills in English for effective collaboration and presentation.

Preferred Skills:

• User Research & Usability Testing: Experience planning and conducting user research, usability studies, and synthesizing findings into actionable design recommendations.

• Motion Design: Proficiency in creating micro-interactions, animations, and dynamic visual elements to enhance user experience.

• Storytelling & Brand Identity: Ability to translate brand narratives and values into compelling visual and interactive experiences.

• Accessibility Standards: In-depth knowledge and practical application of accessibility guidelines (e.g., WCAG 2.1+).

• Mentorship & Team Leadership (for senior roles): Experience leading design initiatives, mentoring junior designers, and contributing to the growth of a design function.

• Familiarity with AI Concepts: A foundational understanding of AI principles and their application in user interfaces can be advantageous.

• Experience with other languages: Fluency in languages beyond English may be a plus for global team collaboration.

📝 Enhancement Note: The requirements emphasize a strong portfolio as a critical component, showcasing not just visual design skills but also the impact of those designs on product interfaces and brand evolution. The "5+ years" and mention of "senior/head roles" indicate a need for a candidate comfortable with strategic decision-making and potential leadership. Proficiency in Figma is highlighted as a core technical requirement.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Impactful Product Interfaces: Showcase 2-3 significant product interfaces or digital experiences you've designed, detailing your role, the problem addressed, and the design process followed.

• Design System Contributions: Provide examples of your work on design systems, including component libraries, style guides, and how they were implemented to ensure consistency and scalability.

• Process & Iteration Documentation: Demonstrate your approach to user research, usability testing, and data-driven iteration. Include case studies that highlight how user feedback and data informed design decisions and led to measurable improvements.

• Brand & Visual Evolution: Present examples where you've evolved or significantly contributed to a brand's visual identity, particularly within digital product contexts. This could include UI redesigns, new feature interfaces, or branded digital assets.

• Prototyping & Interaction Examples: Include interactive prototypes or video demonstrations of key user flows and interactions that highlight your ability to create engaging and intuitive experiences.

Process Documentation:

• Workflow Design & Optimization: Be prepared to discuss how you approach designing user flows and optimizing them for clarity, efficiency, and user satisfaction.

• System Implementation & Collaboration: Detail how you collaborate with engineering teams to implement designs, manage design handoffs, and ensure design integrity.

• Measurement & Performance Analysis: Explain how you measure the success of your designs using metrics and how you use this data for continuous improvement and iteration.

📝 Enhancement Note: The portfolio requirements are heavily geared towards demonstrating tangible impact and process. Candidates should focus on showcasing not just aesthetic talent but also their ability to solve user problems, drive business outcomes, and work within a structured design process, especially in a high-growth tech environment. For senior candidates, the portfolio should also reflect strategic thinking and leadership potential.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Culture of Excellence and Trust: A work environment that values initiative, respect, integrity, and teamwork, fostering a positive and empowering atmosphere.

• Collaborative, High-Energy Environment: Opportunity to work alongside talented, diverse peers in a dynamic and innovative setting.

• Leadership and Impact Opportunities: Take ownership of significant design initiatives and drive tangible outcomes from day one, with clear paths for leadership growth.

• Global, Inclusive Team: Collaborate with colleagues across multiple international locations (Oslo, Stockholm, New York, Palo Alto), offering diverse perspectives and global exposure.

• Professional Development: Opportunities to shape both product and company culture as Newcode.ai scales, contributing to strategic decision-making.

• Modern Technology Stack: Access to cutting-edge design tools and technologies to support creative and efficient work.

• Health & Wellness: Likely to include standard Swedish benefits such as healthcare, pension contributions, and paid time off, aligned with local regulations.

Working Hours:

• Standard full-time hours, estimated at 40 hours per week, with flexibility often afforded in hybrid and remote-friendly tech environments. The company culture emphasizes results and initiative, allowing for adaptable scheduling where appropriate.

📝 Enhancement Note: The salary estimation is based on researching typical UX/UI Designer salaries in Stockholm for experienced professionals in the tech/startup sector, considering the company's focus on AI and innovation. The benefits listed are drawn directly from the job description's "Why You'll Love Working with Us" section, tailored to highlight aspects attractive to operations and design professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Artificial Intelligence (AI), Technology, SaaS

Company Size: Small to Medium-sized (implied by "high-growth team," "scaling," and "building out a design function") - likely between 50-200 employees, given the stage of growth.

Founded: Not explicitly stated, but described as a "high-growth team" and "cutting edge of AI and innovation," suggesting a relatively young, dynamic company.

Team Structure:

• Operations Team Aspect 1: The design team is likely in its nascent stages, with this role potentially being the first or second dedicated designer. The structure will evolve as the company scales.

• Operations Team Aspect 2: Reporting structure will likely be to a Head of Product, CTO, or potentially one of the visionary founders, depending on the immediate organizational hierarchy.

• Operations Team Aspect 3: High degree of cross-functional collaboration is expected, particularly with product management, engineering, and marketing teams. The role requires close partnership with founders.

Methodology:

• Operations Process 1: Emphasis on data analysis and user feedback to drive design decisions and product iteration.

• Operations Process 2: Agile and iterative approach to product development and design, utilizing design sprints and workshops.

• Operations Process 3: Focus on building scalable, elegant solutions that leverage AI and emerging technologies, with an eye towards efficiency and user engagement.

Company Website: https://newcode.ai/ (Inferred from domain)

📝 Enhancement Note: The company culture is described as "high-growth," "dynamic," and focused on "AI and innovation." This implies a fast-paced, agile environment where initiative and collaboration are highly valued. The "culture of trust, inclusivity, and excellence" suggests an open and meritocratic workplace. The international presence (Oslo, Stockholm, New York, Palo Alto) indicates a global outlook and diverse team.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-to-senior level UX/UI Designer. For exceptional candidates, it offers a clear pathway to a Design Lead or Head of Design position, with the opportunity to build and shape the design function from the ground up. This involves defining processes, potentially hiring, and setting the strategic direction for design within the company.

Reporting Structure: The designer will likely report to a senior leader such as the Head of Product, CTO, or a Founder. The specific structure will depend on the current organizational chart but will involve close interaction with leadership.

Operations Impact: The designer will have a direct and significant impact on the company's product strategy and market positioning. By crafting user-centric interfaces and a strong visual brand, they will influence user acquisition, engagement, retention, and overall customer satisfaction, which are critical drivers of revenue and growth in a SaaS/AI startup.

Growth Opportunities:

• Design Leadership: The most significant growth opportunity is the potential to lead the design team, establish design processes, and influence product strategy as the company scales.

• Skill Specialization: Opportunity to deepen expertise in specific areas of UX/UI, such as AI-driven design, complex system design, or advanced prototyping.

• Cross-Functional Influence: Gain experience working closely with founders and key leadership, contributing to business strategy and product vision.

• Industry Exposure: Immerse oneself in the rapidly evolving AI and startup ecosystem, staying at the forefront of technological and design innovation.

📝 Enhancement Note: The "growth opportunity where you help define the ceiling" and "build out a design function" are key indicators of significant career progression potential. This role is ideal for someone looking to move into a leadership position and have a substantial impact on a company's trajectory.

🌐 Work Environment

Office Type: Hybrid work model, with a presence in Stockholm, Sweden. This suggests a modern office space designed for collaboration, alongside the flexibility of remote work.

Office Location(s): Stockholm, Sweden. Specific office address details are typically provided upon offer or during the interview process.

Workspace Context:

• Collaborative Environment: The office is likely set up to facilitate team collaboration, brainstorming sessions, and in-person working sessions when needed.

• Operations Tools & Technology: Access to industry-standard design software (Figma), collaboration tools (Slack, project management software), and potentially advanced hardware for design work.

• Team Interaction: Opportunities for regular interaction with local and remote team members, fostering a connected and inclusive work culture despite the hybrid setup.

Work Schedule: Standard full-time schedule (approx. 40 hours/week) with a hybrid arrangement. This allows for dedicated time in the office for collaboration and focused remote work for individual tasks, offering a balance that supports productivity and work-life integration.

📝 Enhancement Note: The hybrid nature of the role implies a need for self-discipline and strong communication skills to maintain productivity and collaboration across distributed and in-office work. The Stockholm location suggests operating within European business norms and potentially collaborating with teams in other European time zones.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application & Portfolio Review: Submit your resume and a compelling portfolio showcasing relevant UX/UI design work, particularly in tech startups and AI. The portfolio is crucial for demonstrating impact and design thinking.

• Screening Call: A brief conversation with a recruiter or hiring manager to assess initial fit, discuss experience, and clarify role expectations.

• Design Challenge/Case Study Presentation: Be prepared for a practical design exercise or to present a detailed case study from your portfolio. This will evaluate your problem-solving skills, design process, and ability to articulate your rationale. Focus on explaining your process, the challenges faced, user-centric decisions, and the impact of your work.

• Team/Founder Interviews: In-depth discussions with product leads, engineers, and potentially founders to assess technical skills, cultural fit, strategic thinking, and leadership potential. Questions will likely probe your approach to AI product design and scaling a design function.

• Final Round & Offer: Final discussions, potentially including reference checks, leading to an offer.

Portfolio Review Tips:

• Showcase Impact: Prioritize projects that demonstrate measurable results (e.g., improved engagement, conversion rates, user satisfaction). Quantify impact whenever possible.

• Detail Your Process: Clearly articulate your design process for each project, from discovery and research to ideation, prototyping, testing, and iteration. Explain why you made certain decisions.

• Highlight Collaboration: Demonstrate how you've worked effectively with cross-functional teams (product, engineering) to bring designs to life.

• Tailor to AI: If possible, include projects that touch upon complex technologies or innovative problem spaces, showing your adaptability.

• Visual Storytelling: Use high-quality visuals, mockups, and interactive prototypes. Ensure your presentation is clean, organized, and easy to navigate. For senior roles, include examples of strategic contributions.

Challenge Preparation:

• Understand the AI Context: Research Newcode.ai's mission and the AI products they are developing. Think about the unique UX challenges of designing for AI.

• Practice Design Sprints: Familiarize yourself with design sprint methodologies and how to facilitate them.

• Articulate Design Strategy: Be ready to discuss your overall approach to design strategy, how you build and scale design systems, and how you foster user-centricity.

• Prepare for Leadership Questions: If applying for a senior role, be ready to discuss your experience in mentoring, team building, and setting design direction.

📝 Enhancement Note: The interview process strongly emphasizes the portfolio and a practical demonstration of design skills and thinking. Candidates should prepare to "show, not just tell" their capabilities, especially regarding problem-solving, user advocacy, and strategic design implementation in a fast-paced tech environment.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for UI design, wireframing, prototyping, and design system management. Mastery is expected.

• Prototyping Tools: Proficiency with Figma's prototyping features is essential. Experience with other advanced prototyping tools (e.g., Principle, ProtoPie) can be a plus for complex interactions.

• User Testing Platforms: Familiarity with tools for conducting remote usability testing and gathering user feedback (e.g., UserTesting.com, Lookback, Maze).

Analytics & Reporting:

• Product Analytics Tools: Experience with tools like Google Analytics, Mixpanel, Amplitude, or similar platforms to analyze user behavior and product performance.

• Data Visualization Tools: Ability to interpret data presented in dashboards and reports, and potentially contribute to their creation.

CRM & Automation:

Other Relevant Technologies:

• Collaboration Tools: Slack, Jira, Confluence, Asana, or similar for project management and team communication.

• Design System Management Tools: While Figma often serves this purpose, experience with dedicated design system platforms or documentation tools may be relevant.

📝 Enhancement Note: The explicit mention of Figma as a required skill is a critical technical requirement. Familiarity with analytics tools is also important for a data-driven design approach. For a high-growth AI startup, adaptability to new tools and technologies within the design and product development stack is also a key factor.

👥 Team Culture & Values

Operations Values:

• Excellence and Trust: A commitment to high-quality work, reliability, and integrity in all interactions and deliverables.

• Inclusivity: Fostering a diverse and welcoming environment where all team members feel valued and respected.

• Innovation: A drive to explore cutting-edge technologies, particularly AI, and push the boundaries of what's possible in product design.

• Collaboration: A strong emphasis on teamwork, open communication, and collective problem-solving across departments and geographies.

• User-Centricity: A deep commitment to understanding and serving user needs, ensuring that design decisions are grounded in user research and feedback.

• Pace & Proactivity: Thriving in a high-growth, fast-paced environment, taking initiative, and driving outcomes.

Collaboration Style:

• Cross-functional Integration: Designers are expected to work seamlessly with product managers, engineers, and founders, actively participating in discussions and contributing to product strategy.

• Feedback-Driven: An open culture for giving and receiving constructive feedback to continuously improve designs and processes.

• Agile & Iterative: Embracing agile methodologies, design sprints, and iterative development cycles to adapt quickly to new insights and market demands.

• Knowledge Sharing: Encouraging the sharing of best practices, design techniques, and learnings across the team and organization.

📝 Enhancement Note: The company culture emphasizes a proactive, collaborative, and innovative spirit, essential for a startup operating in the AI space. The values directly support the dynamic nature of the role and the expectation for high performance and continuous improvement.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing for Emerging Technology (AI): Navigating the complexities and unique user experience challenges of designing for AI-powered products, which may involve uncertainty, explainability, and trust-building.

• Building a Design Function: As an early design hire, the challenge of establishing design processes, standards, and potentially a team from the ground up in a rapidly scaling organization.

• Balancing Speed and Quality: Maintaining high design quality and user experience standards while operating in a fast-paced startup environment with tight deadlines.

• Cross-Functional Alignment: Ensuring consistent design vision and implementation across different teams and stakeholders with potentially diverse priorities.

Learning & Development Opportunities:

• AI Product Design Expertise: Gaining specialized knowledge and experience in designing user interfaces and experiences for AI-driven applications.

• Leadership Development: Opportunities to grow into a design leadership role, honing skills in team management, strategic planning, and stakeholder communication.

• Startup Ecosystem Immersion: Deepening understanding of the startup lifecycle, fundraising, and scaling challenges within the tech and AI sectors.

• Industry Conferences & Certifications: Potential for company sponsorship or support for attending relevant design, UX, or AI industry events and obtaining certifications.

• Mentorship: Access to mentorship from experienced founders and leaders within the company, providing guidance on career growth and strategic thinking.

📝 Enhancement Note: The challenges presented are typical for early-stage design hires in innovative tech startups. The growth opportunities are directly tied to the company's scaling trajectory and the candidate's potential to contribute strategically and lead.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a complex AI-driven feature from concept to launch. How do you ensure user trust and understanding?" (Focus on user-centricity, iterative design, and explaining AI functionality.)

• "How would you approach building and scaling a design system for a rapidly growing tech company like Newcode.ai?" (Discuss modularity, governance, collaboration with engineering, and documentation.)

• "Walk us through a time you used data and user feedback to significantly improve a product's user experience. What were the key metrics and outcomes?" (Prepare a specific case study demonstrating your data-driven approach and impact.)

Company & Culture Questions:

• "What excites you most about Newcode.ai and our mission in the AI space?" (Research the company, understand their product, and articulate your genuine interest.)

• "How do you handle constructive criticism or conflicting feedback from stakeholders (e.g., founders, engineering)?" (Demonstrate resilience, collaborative problem-solving, and a focus on the best outcome.)

• "Describe your ideal team environment and how you contribute to a positive and productive culture." (Align your response with the company's stated values of excellence, trust, and collaboration.)

Portfolio Presentation Strategy:

• Structure for Impact: Organize your presentation logically, starting with a brief company/project overview, then detailing the problem, your process, key decisions, solutions, and finally, the impact/results.

• Tell a Story: Frame each project as a narrative. What was the challenge? How did you approach it? What was the outcome? What did you learn?

• Quantify Results: Whenever possible, use data and metrics to demonstrate the success of your design solutions.

• Highlight Collaboration: Explicitly mention how you collaborated with product managers, engineers, and other stakeholders.

• Be Prepared for Deep Dives: Anticipate questions about specific design choices, trade-offs, or alternative solutions you considered.

• Focus on AI Nuances: For this role, be ready to discuss how your design thinking might adapt to the specific challenges and opportunities of AI products.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only strong design craft but also strategic thinking, problem-solving capabilities, and a proactive, collaborative approach suitable for a high-growth AI startup. The ability to articulate one's process and impact is paramount.

📌 Application Steps

To apply for this UX & UI Designer position:

• Submit your application through the Workable platform link provided.

• Curate Your Portfolio: Ensure your portfolio is up-to-date, showcases your most impactful UX/UI projects, and clearly articulates your design process and results. Tailor it to highlight experience in tech startups, SaaS, and ideally, AI-related products.

• Optimize Your Resume: Highlight keywords relevant to UI/UX design, Figma, design systems, product design, user research, and cross-functional collaboration. Quantify achievements and responsibilities where possible.

• Prepare Your Case Study: Select 1-2 key projects from your portfolio to present in detail during the interview process. Practice articulating the problem, your solution, your process, and the measurable impact.

• Research Newcode.ai: Thoroughly understand the company's mission, product offerings, and their position in the AI market. Familiarize yourself with their brand and any publicly available design examples.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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