Webflow developer

📍 Job Overview

Job Title: GTM Engineer (Webflow Developer)

Company: CommIT

Location: Armenia (Remote)

Job Type: Full-Time

Category: Go-To-Market (GTM) Operations / Marketing Operations / Front-End Engineering

Date Posted: October 20, 2025

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• This role is designed for a skilled GTM Engineer who will be instrumental in shaping CommIT's online presence and driving growth through innovative web experiences.

• The position requires a strong foundation in front-end development, specifically HTML, CSS, and modern JavaScript, to translate Figma designs into high-performing, responsive web pages.

• A key aspect of this role involves a growth-testing mindset, leveraging A/B testing and data analysis to optimize user journeys and conversion funnels.

• The GTM Engineer will collaborate cross-functionally with design and marketing teams, taking ownership of landing pages, marketing experiences, and product-led growth flows from concept to execution.

📝 Enhancement Note: While the title is "Webflow Developer," the description emphasizes "GTM Engineer" with strong front-end fundamentals who can also work in Webflow. This suggests a hybrid role where custom coding will be used when Webflow's capabilities are insufficient, and the primary focus is on driving business outcomes through web development rather than solely Webflow expertise. The role sits at the intersection of Growth, Product, and Design, requiring a blend of technical skill and strategic thinking for GTM initiatives.

📈 Primary Responsibilities

• End-to-End Web Development: Own the development lifecycle of marketing pages, landing pages, and crucial growth experiments, utilizing both Webflow and custom coding (HTML, CSS, JavaScript) as needed to achieve optimal results.

• Design Translation: Accurately translate Figma designs into pixel-perfect, responsive, and accessible web pages, ensuring a seamless user experience across all devices.

• User Experience Enhancement: Implement engaging user experiences and smooth interactions through custom code, Webflow's native functionalities, or lightweight animation libraries to improve user engagement and conversion rates.

• Go-To-Market Campaign Execution: Collaborate closely with marketing and design teams to rapidly execute fast-paced go-to-market campaigns, ensuring timely delivery of high-quality web assets.

• Experimentation and Optimization: Plan, implement, and rigorously analyze A/B tests using VWO (Visual Website Optimizer) and other experimentation tools to drive data-backed improvements in conversion flow and user experience.

• Performance and Accessibility Guarding: Proactively monitor and ensure web performance, specifically targeting Core Web Vitals, and maintain high standards of accessibility across all developed web assets.

• Scalable System Maintenance: Maintain and evolve component and class naming systems (e.g., Client-First methodology) to ensure scalability and maintainability of the web development codebase.

• Performance Monitoring: Utilize analytics tools such as GA4 and VWO to monitor user behavior, track performance metrics, and identify areas for optimization.

• Conversion Flow Improvement: Continuously iterate and improve conversion flows and overall user experience through data-backed testing, analysis, and implementation of recommended changes.

📝 Enhancement Note: The emphasis on "owning development" and "guarding performance and accessibility" indicates a high degree of autonomy and responsibility. The mention of "Client-First" suggests a structured approach to CSS architecture, which is a valuable detail for candidates familiar with scalable front-end development.

🎓 Skills & Qualifications

Education: No specific educational requirements are listed, suggesting a focus on practical experience and demonstrated skills.

Experience: 3+ years of professional front-end engineering experience with a proven track record in building and optimizing web experiences.

Required Skills:

• Expert-Level Front-End Fundamentals: Mastery of semantic HTML, modern CSS, and JavaScript, with the ability to architect responsive, accessible UIs without relying heavily on complex frameworks.

• Figma Proficiency: Comfortable working within Figma, capable of performing quick design tweaks and adjustments efficiently to translate designs into functional web pages.

• A/B Testing Expertise: Hands-on experience with A/B testing platforms such as VWO, Google Optimize, or similar, including planning, implementation, and data interpretation.

• Webflow Familiarity: Basic familiarity with Webflow (or other visual site-builders); confidence in rapidly achieving production proficiency within a few weeks.

• Responsive Design & UX: Solid understanding of responsive design principles, web performance optimization (including Core Web Vitals), and user experience (UX) best practices.

• Cross-Functional Collaboration: Proven ability to collaborate seamlessly with designers, marketers, and other stakeholders in fast-paced, cross-functional team environments.

• Outcome-Oriented Mindset: Proactive, resourceful, and outcome-oriented, comfortable navigating changing priorities in a dynamic startup setting.

Preferred Skills:

• Webflow CMS Mastery: Deep knowledge of Webflow CMS modeling and multi-site management capabilities.

• Advanced Animation: Experience with advanced animation libraries such as GSAP (GreenSock Animation Platform) or Three.js for creating sophisticated visual effects.

• Technical SEO: Knowledge of SEO principles, structured data implementation, and technical SEO best practices for enhanced search engine visibility.

• Analytics Tagging: Familiarity with analytics tagging plans and implementation for robust data tracking.

• CRO Methodologies: Understanding of Conversion Rate Optimization (CRO) methodologies and their application in improving web performance.

📝 Enhancement Note: The distinction between "required" and "nice-to-have" skills clearly delineates the core competencies versus areas where the candidate is expected to learn quickly. The emphasis on custom code alongside Webflow indicates a need for strong foundational front-end skills that can be applied across different platforms.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated Front-End Mastery: Showcase projects that highlight expert-level HTML, CSS, and JavaScript implementation, emphasizing responsiveness, accessibility, and performance.

• Design Translation Examples: Include case studies or examples where Figma designs were accurately translated into polished, functional web pages.

• A/B Testing & Optimization: Present projects where A/B testing was utilized to drive measurable improvements in conversion rates, user engagement, or other key growth metrics. Quantify the impact.

• Webflow Project Showcase: If prior Webflow projects exist, include them to demonstrate familiarity with the platform, emphasizing complexity or innovative use cases.

• Performance & UX Focus: Highlight projects where web performance (e.g., Core Web Vitals) and user experience were prioritized and successfully optimized.

Process Documentation:

• Workflow Design & Optimization: Be prepared to discuss your process for designing and optimizing web workflows, from initial concept and wireframing to final implementation and iteration.

• Implementation & Automation: Detail your approach to implementing web pages and leveraging tools (like Webflow, custom code, or animation libraries) for efficiency and automation.

• Measurement & Analysis: Demonstrate your ability to define key performance indicators (KPIs), set up analytics tracking, and analyze data from experiments and user behavior to inform decisions.

📝 Enhancement Note: Given this is a GTM Engineering role focused on growth, the portfolio should emphasize tangible business outcomes and a data-driven approach. Candidates should be ready to present case studies that clearly articulate the problem, their solution, and the measurable results achieved, particularly in terms of conversion rate improvements and user journey optimization.

💵 Compensation & Benefits

Salary Range: For a remote GTM Engineer with 3+ years of experience in Armenia, a competitive salary range would typically fall between $35,000 - $65,000 USD annually. This range is an estimate based on industry benchmarks for front-end development and GTM roles in Eastern European tech markets, considering the cost of living and demand for skilled engineers.

Benefits:

• Competitive Salary: Commensurate with experience and skills, reflecting industry standards for remote GTM Engineering roles.

• Remote Work Flexibility: Fully remote position, offering the freedom to work from any location within Armenia.

• Health & Wellness: Potential for health insurance or wellness stipends, common in tech companies offering remote work.

• Professional Development: Opportunities for continuous learning, including access to training, workshops, and potentially conference attendance to stay updated on GTM strategies and front-end technologies.

• Team Collaboration & Culture: Engagement in a dynamic, relationship-focused company culture with opportunities for cross-functional collaboration and professional growth.

• Stock Options/Equity: Depending on company stage and policy, potential for equity participation, aligning individual success with company growth.

Working Hours: The role is listed as full-time, typically implying around 40 hours per week. Given the remote nature and global team potential, some flexibility may be expected, but core working hours will likely align with team needs and project deadlines.

📝 Enhancement Note: The salary range is an estimation for Armenia; actual compensation may vary. Benefits information is inferred based on standard offerings for remote tech roles. Candidates should confirm specific details during the interview process.

🎯 Team & Company Context

🏢 Company Culture

Industry: CommIT operates in the technology sector, specifically focusing on AI and Machine Learning solutions that transform raw data into actionable insights for businesses. This positions them at the forefront of data-driven decision-making and technological innovation.

Company Size: As a "rapidly growing technology company," CommIT likely falls into the Small to Medium-sized Business (SMB) or Startup category. This suggests a dynamic, agile environment where individual contributions have a significant impact. For operations professionals, this often means exposure to a wider range of responsibilities and direct interaction with leadership.

Founded: While the founding date isn't specified, the description of "revolutionizing how industries leverage data-driven insights" and "AI evolution" implies a company that is either relatively young and innovative or an established player looking to disrupt with advanced technology.

Team Structure:

• Cross-Functional Collaboration: The GTM Engineer will work closely with Marketing, Design, and Product teams, indicating a highly collaborative and integrated structure.

• Growth-Focused: The emphasis on "growth experiments," "user journeys," and "conversion funnels" suggests a team that is data-driven and performance-oriented.

• Autonomy and Speed: The description highlights a need for individuals who "thrive on autonomy, speed, and tangible results," pointing to a culture that empowers employees and values rapid iteration.

• Relationship-Oriented: CommIT emphasizes being a "relationship company," suggesting a culture that values strong interpersonal connections, mutual support, and open communication.

• Data-Driven Methodology: "We build thoughtfully and measure everything—data is a core pillar." This points to a systematic approach to development and growth, relying on metrics for decision-making.

Methodology:

• Data Analysis & Insights: A core pillar of the company's operations will involve rigorous data analysis to derive actionable insights from user behavior and market trends.

• Agile Development & Testing: The focus on rapid execution, A/B testing, and iteration implies an agile development methodology for web initiatives.

• Performance Optimization: Continuous improvement of web performance and user experience through data-backed testing and iterative development is a key methodological approach.

Company Website: [CommIT Website URL - Placeholder, as not provided]

📝 Enhancement Note: The company culture appears to be a blend of high-tech innovation, data-driven operations, and a people-centric approach. This is attractive to operations professionals who appreciate both strategic impact and a supportive team environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level GTM Engineer. It requires a solid foundation of 3+ years of front-end experience but also offers the opportunity to take significant ownership and impact growth initiatives. It's a step beyond pure development, integrating strategic GTM elements.

Reporting Structure: The GTM Engineer will likely report to a Head of Growth, Marketing Operations Lead, or a senior engineering manager overseeing GTM initiatives. They will work closely with designers and marketers, indicating a collaborative reporting dynamic where influence is key.

Operations Impact: The GTM Engineer will have a direct and measurable impact on CommIT's revenue and business decisions by:

• Driving Lead Generation: Optimizing landing pages and marketing experiences to increase lead capture.

• Improving Conversion Rates: Enhancing user journeys and product-led growth flows to convert more prospects into customers.

• Validating Growth Strategies: Using A/B testing to provide data-backed insights that inform future marketing and product development strategies.

• Enhancing Brand Perception: Ensuring a high-quality, performant, and user-friendly online presence that reflects the company's innovative nature.

Growth Opportunities:

• Specialization in GTM Engineering: Deepen expertise at the intersection of front-end development, growth marketing, and product-led strategies.

• Advanced Webflow Mastery: Develop advanced skills in Webflow CMS, multi-site management, and complex integrations.

• Experimentation Leadership: Grow into a role with greater responsibility for designing and executing comprehensive A/B testing programs and conversion rate optimization (CRO) strategies.

• Technical Leadership: Potentially evolve into a technical lead for GTM initiatives, mentoring junior developers or owning larger architectural decisions for growth-related web properties.

• Cross-Functional Skill Development: Gain broader exposure to marketing strategy, product management, and data analytics through continuous collaboration.

📝 Enhancement Note: The role offers a clear path for growth beyond traditional front-end development into a more strategic GTM function, which is increasingly valuable in today's tech landscape.

🌐 Work Environment

Office Type: This is a fully remote position, allowing employees to work from their preferred location within Armenia. This offers maximum flexibility and autonomy.

Office Location(s): While the company is based in Armenia (implied by location requirements), the role is remote. CommIT may have a physical headquarters, but this position does not require on-site presence.

Workspace Context:

• Remote Autonomy: Employees are trusted to manage their own work environment and schedule effectively to meet project demands.

• Digital Collaboration Tools: The team relies on digital platforms for communication, project management, and design collaboration, fostering a connected remote work experience.

• Cross-Functional Interaction: Despite being remote, the role emphasizes close collaboration with design and marketing teams, suggesting regular virtual meetings and shared project spaces.

• Performance-Oriented Tools: Access to and proficiency with tools like Figma, Webflow, VWO, and GA4 are integral to the daily work environment, facilitating efficient execution and analysis.

Work Schedule: The position is full-time, likely requiring approximately 40 hours per week. While remote, adherence to project deadlines and availability for team collaborations will be expected. Some flexibility may be present, but responsiveness and consistent output are key.

📝 Enhancement Note: The remote nature of the role is a significant benefit, appealing to professionals seeking work-life balance and location independence within Armenia. The success of this work environment relies heavily on strong communication and self-discipline.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess foundational skills and relevant experience.

• Technical Assessment/Challenge: Expect a practical exercise, potentially involving translating a Figma design into a responsive page in Webflow or custom code, or a take-home challenge focusing on A/B test implementation/analysis.

• Cross-Functional Interviews: Interviews with members of the marketing, design, and product teams to evaluate collaboration style, communication skills, and understanding of GTM objectives.

• Hiring Manager / Leadership Interview: A discussion with the hiring manager to assess strategic thinking, problem-solving abilities, and cultural fit.

• Portfolio Presentation: A key stage will likely involve presenting selected projects from your portfolio, detailing your process, challenges, and quantifiable results.

Portfolio Review Tips:

• Showcase Growth Impact: Prioritize projects that demonstrate your ability to drive measurable growth (e.g., increased conversion rates, lead generation improvements). Quantify everything possible.

• Detail Your Process: For each project, clearly outline the problem, your approach (including design translation, coding, testing), the tools used, and the outcomes.

• Highlight A/B Testing Experience: If you have specific case studies on A/B testing, make them prominent. Explain your hypothesis, setup, results, and learnings.

• Demonstrate Figma Proficiency: Include examples where you've worked directly from Figma designs and how you ensured fidelity and responsiveness.

• Webflow Examples: If you have Webflow experience, showcase it, ideally with examples demonstrating complex builds, CMS usage, or integrations.

• Performance & Accessibility: Briefly touch upon how you ensure your work meets performance and accessibility standards.

Challenge Preparation:

• Figma to Code: Practice translating mockups into clean, semantic HTML and CSS, paying close attention to responsiveness and interactions. Be prepared to do this quickly.

• Webflow Proficiency: Familiarize yourself with Webflow's interface, CMS capabilities, and common workflows if you haven't used it extensively. Understand its limitations and when custom code is necessary.

• A/B Testing Scenarios: Be ready to discuss common A/B testing scenarios for landing pages, explain how you'd set up a test, and interpret hypothetical results.

• Performance Metrics: Understand Core Web Vitals and how to improve them.

• GTM Strategy: Think about how web development directly supports Go-To-Market strategies and business objectives.

📝 Enhancement Note: The interview process is designed to evaluate both technical proficiency and strategic GTM thinking. A strong portfolio that showcases quantifiable results from growth experiments will be crucial.

🛠 Tools & Technology Stack

Primary Tools:

• Webflow: The primary visual development platform for marketing pages and landing pages. Proficiency in building responsive designs, utilizing CMS features, and understanding its limitations is key.

• HTML, CSS, JavaScript: Essential for custom coding when Webflow capabilities are insufficient, for implementing complex interactions, and for ensuring optimal performance and accessibility.

• Figma: The design tool used for mockups and wireframes. The ability to work efficiently within Figma for design tweaks and implementation reference is critical.

Analytics & Reporting:

• Google Analytics 4 (GA4): For monitoring user behavior, website traffic, and conversion tracking. Understanding how to set up custom events and track user journeys is important.

• VWO (Visual Website Optimizer): The primary tool for planning, implementing, and analyzing A/B tests and other conversion rate optimization experiments.

• Other Analytics Tools: Potentially other analytics platforms for deeper insights into user behavior and performance.

CRM & Automation:

• CRM (e.g., Salesforce, HubSpot): While not explicitly mentioned, understanding how web forms and landing pages integrate with the company's CRM is beneficial for lead management.

• Integration Tools: Familiarity with tools or methods for integrating web forms and user data with backend systems or CRMs.

📝 Enhancement Note: The technology stack is heavily focused on front-end development, design translation, and conversion optimization tools. Candidates should highlight experience with these specific or equivalent tools.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: A core value, reflected in the "measure everything" philosophy and the emphasis on A/B testing and analytics. Operations professionals are expected to base recommendations and actions on data.

• High Professional Bar: CommIT sets a high standard for the quality of work and professional conduct, expecting team members to be skilled, reliable, and committed.

• Collaboration & Relationships: The company prioritizes strong relationships internally, fostering a supportive environment where team members help each other succeed.

• Speed & Agility: Thriving in a fast-moving startup requires a value for speed and the ability to adapt quickly to changing priorities and market dynamics.

• Ownership & Autonomy: Employees are empowered to take ownership of their work and operate with a degree of autonomy, driving results independently.

Collaboration Style:

• Cross-Functional Integration: Expect close collaboration with design and marketing teams, requiring clear communication, shared understanding of goals, and mutual respect for different disciplines.

• Feedback Exchange: A culture that likely encourages constructive feedback to facilitate continuous improvement in both individual work and team processes.

• Outcome-Focused Teamwork: Collaboration is driven by the pursuit of tangible results, particularly in growth metrics and campaign success.

• Supportive Environment: The emphasis on relationships suggests a collaborative style characterized by mutual support, knowledge sharing, and a willingness to help colleagues overcome challenges.

📝 Enhancement Note: The blend of a high-performance, data-driven culture with a strong emphasis on relationships and support is a key differentiator. Candidates should align with these values to succeed.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Webflow and Custom Code: Effectively managing projects that require both the speed of a visual builder like Webflow and the flexibility of custom code.

• Rapid Iteration in a Startup: Adapting to fast-paced development cycles, frequent priority shifts, and the need for quick turnaround on growth experiments.

• Data Interpretation & Actionability: Translating complex analytics and A/B test results into clear, actionable insights that drive meaningful business improvements.

• Performance Optimization Across Devices: Consistently hitting Core Web Vitals targets and ensuring optimal user experience across a wide range of devices and network conditions.

• Cross-Functional Alignment: Ensuring seamless collaboration and clear communication across design, marketing, and potentially product teams with diverse priorities.

Learning & Development Opportunities:

• Advanced GTM Strategies: Deepen understanding of conversion rate optimization (CRO), user journey mapping, and product-led growth (PLG) methodologies.

• Webflow Expertise: Achieve mastery of Webflow's advanced features, CMS capabilities, and integrations for complex web solutions.

• Performance Engineering: Develop advanced skills in web performance optimization, including techniques for faster loading times and better Core Web Vitals scores.

• Experimentation Design: Gain experience in designing robust A/B tests, multivariate tests, and other experimentation frameworks to validate hypotheses effectively.

• Analytics & Data Visualization: Enhance skills in using GA4 and other tools for in-depth data analysis and creating compelling data visualizations.

📝 Enhancement Note: This role presents a significant opportunity for a front-end developer to pivot into a more strategic GTM function, offering a challenging yet rewarding path for professional growth.

💡 Interview Preparation

Strategy Questions:

• "How would you approach translating this Figma design into a fully responsive Webflow page, considering performance and potential custom code needs?" (Assesses technical approach and tool familiarity)

• "Describe a time you used A/B testing to significantly improve a landing page's conversion rate. What was your hypothesis, methodology, and the outcome?" (Evaluates experimentation skills and data-driven thinking)

Company & Culture Questions:

• "What interests you about CommIT's mission to revolutionize data-driven insights with AI and ML?" (Assesses research and alignment with company vision)

• "How do you approach collaboration with designers and marketers, especially in a fast-paced startup environment?" (Evaluates teamwork and communication skills)

Portfolio Presentation Strategy:

• Focus on Impact: For each project presented, lead with the business objective and the quantifiable results achieved.

• Detail Your Process: Clearly explain how you solved the problem, highlighting your technical approach, tool usage (Figma, Webflow, custom code), and any A/B testing involved.

• Showcase Problem-Solving: Be ready to discuss challenges encountered and how you overcame them.

• Quantify Everything: Use specific numbers and metrics to demonstrate success (e.g., "increased conversion by 15%", "reduced load time by 2 seconds").

• Tailor to CommIT: If possible, subtly connect your past successes to CommIT's stated goals (e.g., improving conversion for AI/ML solutions).

📝 Enhancement Note: Candidates should prepare to demonstrate not just coding skills but also a strategic understanding of how their work contributes to business growth and a data-informed approach to problem-solving.

📌 Application Steps

To apply for this GTM Engineer position:

• Submit your application through the Comeet application link provided.

• Portfolio Customization: Ensure your resume and portfolio are tailored to highlight your front-end development skills (HTML, CSS, JS), Figma proficiency, A/B testing experience, and any Webflow projects. Quantify achievements wherever possible.

• Resume Optimization: Use keywords from the job description such as "GTM Engineer," "Webflow," "HTML," "CSS," "JavaScript," "Figma," "A/B Testing," "VWO," "Responsive Design," and "Web Performance."

• Prepare for Technical Assessment: Practice translating designs into code and be ready to discuss your approach to web performance and A/B testing. If you have Webflow experience, be prepared to showcase it.

• Research CommIT: Understand CommIT's mission, AI/ML focus, and company values. Prepare thoughtful questions about the role, team, and growth opportunities.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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